Why Apple’s iPhone Maker Is Turning to Cars

[@bizling]

Designing a vehicle is one thing, but building and supporting them is quite another!

[@Pernection]

They don't need to be another car company but they can make drive units

[@Anomize23]

That’s why you buy a company and have them design it for you and you change the looks of it

[@StatuVariabilis-]

building also not a big deal, most challenging problem is: how to sell at competitive price.

[@thuydoan7496]

Apple is designing and supporting the EV car. Foxconn is just helping Apple build them. But the problem is Tesla already beat them to it a long time ago. Furthermore, EV Cars are saturated now, unlike before. Therefore, people will only buy a quality and test EV like Tesla. Apple is too late to the game. Furthermore, Steve Jobs did not support Apple straying away from iPhones to building cars. Tim Cook is going to drive Apple to the ground with this horrible plan on selling cars.

[@randomguy7175]

The plan is done and dusted 😅

[@Jeffcrocodile]

An Apple car, that's one nightmare that will scare you to death.

[@Slickpete83]

*Apple makes a car that has to be upgraded every 2 years or else it slows down, no thanks Apple i will take my Toyota*

[@jensenraylight8011]

"Brake and AC system broke down" *Apple:* how dare you bringing your car to an unauthorize repair center, instead of paying us $25.000 to fix this. i won't let it slide, i'll make sure you suffer for it. prepare your lawyer

[@MatrixJockey]

Toyota doesn't have reliable EVs

[@e-bik3]

​@@MatrixJockeyIt will

[@PSy84]

I dont know any iPhone that slows down after 2 years unless your battery is very low and you did not replace it. Original or high quality Battery replacement is actually cheap even in third world countries

[@Slickpete83]

@@PSy84 *you also don't know sarcasm*

[@bernios3446]

This rumour has been going for - what? - almost 10 years or so. Many companies have tried to enter the EV market, most failed at building something that is profitable and desirable really. Lucid has built an EV that is quite high end, in several ways better than Tesla, but a) it is so expensive that only few are ready to buy it. b) What's worse is: despite the high price, they loose an insane (!) amount of money on every car they sell. Most EV makers (like the OEMs) are loosing money as well on every car they sell. The reported numbers are 6- digit losses *per EV* sold. BYD is the only one that can keep up in numbers with Tesla, but there are signs that they start to loose money as well. Apple hasn't even started to produce an EV. My prediction: Way way too late.

[@PowidzMalwa]

Starting too think you are correct. I had high hopes Apple would get in EV market as I hold Apple Shares but like you said it appears to be only rumors. No update or timeline ever even remotely shared. I'm starting to think it was scrapped or just a hoax altogether.

[@purplemist2779]

It's already dead. You have to be in China, where 65% of the EV are being made today. The average cost of EV batteries produced in US 10x more than that in China. It's DOA.

[@themiddlekingdom9121]

Because the Chinese EV makers and battery makers have vertical business to make batteries, nobody can compete with them whatsoever.....in short....very efficient.

[@komangthe1413]

Made in China 2025.💪💪💪

[@farahabdulahi474]

they can assemble the car in the US and ship the battery from china. what's the issue?

[@mingouczjcz3800]

​@@farahabdulahi474 without China's market, it won't survive.

[@themiddlekingdom9121]

@@farahabdulahi474 27.5 percent tariff that make it difficult for the Chinese to export their EVs to the U S A. Now the Chinese automakers are opened and operated factories in Mexico, I bet they will ship their EVs from Mexico to the U S in the near future.

[@hegemondtm]

That's a lot of money to invest when we have Treasuries at 5%.

[@3deaster]

Won’t last

[@UcheOgbiti]

I think Apple should acquire Lucid Motors if they want to get into the space. Their design philosophy is quite similar, they won’t have to start from scratch and their valuation is around $10 billion, which apple can afford.

[@replay7776]

Lucid is majority controlled by Saudi Arabia , they also got a plant there. They won’t sell to Apple - Also, they have deeper pockets than Apple

[@pueohoot543]

Break through!

[@alxrhg]

@@replay7776 actually apple is richer than the PIF

[@joaopaulotargaryen7368]

4 dollars per share, a bargain

[@henrytang2203]

Want to increase the speed of the windscreen wiper? There's a subscription for that.

[@goodthings5772]

It’s funny they didn’t mention Tesla at all

[@Jeremy-ff3jm]

You gotta buy the wheels separate

[@nofyfb123]

...and pay monthly if you want them to spin.

[@gingerchili6567]

Doubt that Foxconn can succeed in making cars. There are too many equipment and techologies to consider which include battery and Foxconn does not make iphone, it only assemble the iphones.

[@ytb3748]

3:29 Does anyone know the model name of that Honda car ?

[@hcam93]

Aptera hasn’t shut down and is still going to release vehicles

[@bryanfoot]

Great content

[@raptorbass4054]

Apple being Apple is gonna put a price tag on every single feature on the car

[@Niels_f2704]

And subscriptions 😀

[@seedra6533]

@@Niels_f2704 😁

[@bunnatang2081]

Apple is waiting for the right time, and once it jump to the business, it is making sure all others can't compete its price/performance.

[@r3dp1ll]

Apple never competes on price.

[@Sjalabais]

What makes you say that? In phones and computers, they have lower performance for higher prices. That's not how Apple competes. They win on design, innovation, convenience. Not on performance or price.

[@dominic7012]

@@Sjalabais What are you talking about? Apple has the best performance on mobile with the A17 Pro and on computers with the M3 Max. Apple, unlike others, has costs with OS development, data centers, iCloud, App Store and so on.

[@TyrannicG]

@@dominic7012 these people live in 2015, they dont realize apple has already delivered 3nm and is far ahead of their competition in purpose built SOCs

[@davidj.kleinsasser8673]

Ford, GM and Honda are falling back from building EVs because they have failed to make a compelling car.

[@thuydoan7496]

Apple is designing and supporting the EV car. Foxconn is just helping Apple build them. But the problem is Tesla had already beat them to it a long time ago. Furthermore, EV Cars are saturated now, unlike before. Therefore, people will only buy a quality and tested EV like Tesla. Apple is too late to the game. Furthermore, Steve Jobs did not support Apple straying away from iPhones to building cars. Tim Cook is going to drive Apple to the ground with this horrible plan on selling cars.

[@brucelaw3137]

when you buy an iphone, you change it every 3 to 5 years, when you buy a car you keep it for 5 to 10 years. The gov is promoting EV, and with all the features, EV is going to update new generations more often. EV is more profitable than phone then.

[@gallasebiyo4427]

Too late to the game. Even Toyota is considered too late to the game. The leading OEMs are already in the phase of competing to reach an economy of scale. Tesla, Volkswagen, Hyundai, and BYD will dominate outside the Chinese market. The only way these newer brands can survive is to take the luxury EV niche market, but there's already stiff competition with brands like Lucid, Genesis, Tesla, and Polestar

[@alinaqirizvi1441]

The Chinese ones like BYD can undercut competition, but I don't think Foxconn can do that as they'll be launching in the US, rather than dominating the market in China or in their case Taiwan, most likely, considering they bought that plant there

[@gallasebiyo4427]

@@alinaqirizvi1441 They can't. They're going up against legacy ev makers with plenty of know-how. It even took Tesla close to a decade to win over customers. People won't become beta testers for things that their lives could depend on. EVs aren't smartphones.

[@gallasebiyo4427]

@@alinaqirizvi1441 If foxy miraculously gets a foothold in the US, the legacy makers will simply lower their prices and the competition will be over.

[@TheMagicJIZZ]

You forget the Tesla roadster fanfare

[@streamingvideo6654]

Sometimes it doesn't matter if you're early or late; what matters is that you're the one who lasts.

[@sammavitae114]

This answers why GM and others are giving up making their own EV’s.

[@derekwood8145]

Lordstown is bankrupt. Foxconn has a history of failed manufacturing partnerships. The EV market is supposedly saturated and in decline. My take is that product design is too critical and too far outside Foxconn’s skill set for their manufacturing prowess to really matter. They can deliver low-medium quality labor but it didn’t help Lordstown deliver. It didn’t make assembling displays in Wisconsin economical.

[@alfredhitchcock45]

Saturated is the funniest thing in Business

[@Derpy1969]

Not Tesla’s market.

[@busetgadapet]

not saturated enough to make the price lower somehow😂

[@vikingspud]

Several years ago, I had a friend of mine who worked for an automotive components company in Hangzhou. She confirmed that they were, in fact, working with Apple. That was seven or eight years ago. Since then, nothing has happened. I suspect that they may have reconsidered the project.

[@armuk]

it's widely known apple was developing an electric car, in fact they hired many engineers from tesla, waymo etc. however they shelved the project a few years ago.. who knows whether they restart it at some point.

[@vikingspud]

@@armuk Sounds right

[@toni.wijaya]

Your car purchase is excluded charger 😂

[@thuydoan7496]

Foxconn is turning to cars because Apple is building one, so guess who will help Apple build cars ? Yep, you guessed that right, Foxconn.

[@markusParkus233]

Apple tried to get both Korean car companies to make their car, but they were smart and refused.

[@ADHD55]

Waste of time and money

[@elegantcourtier]

In twenty years, today's cars will seem as foreign as horse and buggy.

[@Anomize23]

@@elegantcourtier don’t get ahead of yourself, there are still 20 year old Toyotas running today while your expendable iPhone bill keeps getting bigger.

[@davidgross5729]

Wait did she say that there are less moving parts in EV than in making phones ? I find that hard to believe unless I’m misunderstanding

[@gig2734]

She said neither smartphone nor car, I guess she was referring to car.

[@刘言-j8w]

the electric vehicle companies have own manufacture factories such as Tesla byd ，so do you think the foxcomom have the competely in the manufactoring of ev

[@B0A2]

Aptera is back

[@iamgod8019]

China technology the best 👍👍👍🇨🇳🇨🇳🇨🇳

[@PaulAntonescu]

why does apple want to sell cars? because phones as they are (dimension and tech wise) won't see any major upgrades and other manufacturers are producing comparable even better phones than IPhones, and ppl will become more pragmatic when it'll come to spending in the future. Apple has to pleasure the shareholders even if Iphones won't sell the same the last 10 years have

[@fteoOpty64]

If it wants to be a contract manufacturers for cars, fine. But trying to build a new car brand and product. That is a waste of time. They needed at least a couple of billions to build huge supercomputers and have a team of thousands of software developers and operations staff to run these. EV need lots of quality software. That is a key weakness for Chinese and Taiwanese companies. Apple themselves will NEVER design and build a car, they know their opportunity window is gone. Tesla took that lead and no other can catch up with it.

[@ps3301]

Taiwanese companies are the best in making things. They make the best chips, the most phones and computers in the world. China also makes the most cars in the world.

[@StarSystem-p3i]

I know that they're subcontractors. It's completely different from just producing and manufacturing everything themselves.

[@robertlu2344]

For making cars, you need the markets that are big enough. China, India, Europe and US have the sizes but only China, US AND Europe bear the chance in various aspects.

[@hadisusanto3737]

If apple can position car product like its gadget product, I guess it maybe able to take over tesla and become most valuable car brand in the world.

[@kenyup7936]

the reason is simple, build EVs in China can get the subsidy from our govt, that's why, save your around 7 minutes for this video, in addition, build iPhone in China is a risky for now, coz MIC iPhone probably no longer available in the US with the time

[@Jonathan-ex3sl]

why not put foxcon in the title instead of apple?

[@streamingvideo6654]

Clickbait...

[@alderbaranorange2553]

People can replace iPhones easily, every 2 to 4 years may be But its not same with cars. Lifecycle is much higher

[@zxcytdfxy256]

Ew, I don't want to buy a whole car just because the battery degraded.

[@darrenmitchell5262]

Oh please don’t .

[@ChillKG]

I don't know he kinda looks old to me

[@David-wc5zl]

LOL. Bloomberg has no moral compass at all.

[@Roberto-ey6vd]

Project closed down

[@TheMagicJIZZ]

Why not compare to Magma

[@donnagjoka2587]

How to collect the garbages?? Do you knows the way? Because I know .. how.

[@DarthRaider]

They need to hurry tf up. I'm gonna end up buying a Tesla if they don't hurry

[@mcopanzan]

Apple has been quietly working on a car for a while now, so it will be interesting what they come up with.

[@straighttalk2069]

Whatever they come up with, will be too little too late.

[@chiho8119]

They cannot compete with BYD, Zeekr, Nio, Xpeng, Huawei and Xiaomi. They are far ahead now.

[@АндрейЖегалик]

As far as Foxconn is concerned, I think its terrible firm with workers slavery

[@Golfin-s1u]

台湾人的企业，学习了日本企业的拼命精神，但不重视劳动法

[@CharlieCharlie88]

Japanese companies are notorious for worker slavery

[@oadka]

Agreed!

[@spikezlee]

Apple computer making cars ! This is silly

[@Bounty2223]

O H I O

[@hansontan6025]

Pls build an EV car without the needs to maintain them 😂

[@kowsarkhan7239]

Jumping out of Ferraris

[@yijiequ662]

you know? UAW just settled the strike with the big 3... dont you think this gonna push up the operating cost...... you wanna build a car with less workers and be competitive.. i bet you another big 3 bailout is coming.. The government can not tolerate Big 3 going under or UAW pressure to be more" government cheese competitiveness "

[@nofyfb123]

It knows how to make overpriced junk...

[@sunshinesun121]

LOL... After spending Billions.. show us what APPLE has got for the investment . None ... so far is indicated in the Public. All TALK and NO RESULTS !!!!

[@IHORSHCHERBAN]

With crisis iPhone want still be...

[@Tom_D_Harry]

Tim cook lack the farsighted Steve Job has. Steve Job is an entrepreneur while Tim Cook this pass few years has been mixing their products with politics which is a bad medicine. 😢

[@helmulu4016]

Once Apple car has ramped up Tesla will be dying as we know them

[@mukamuka0]

Yo...Tesla aim to make $20k car while Apple want sell $2M car...and you think Tesla will have a problem? haahaaa

[@TheMagicJIZZ]

​@@weird-guynot in the US

[@SouravKumar-ms7ec]

The Downfall of Apple begins....

[@tonystarks315]

I wouldnt invest a dollar in apple its biblically evil

[@raroldroldan]

[@Atipat12]

COOL ++++++++++++++++++

[@AnimewargamingAnimewargaming]

Well as long is fake apple car suv what. Ever.

[@straighttalk2069]

This video went out of it's way to NOT mention the success of TESLA. Ford, Honda, Toyota, GM and the rest of legacy auto aren't selling the amount of Battery EV's COMBINED that Tesla sells, so because they're loosing the race they're producing even less, which makes no sense.

[@halfdoc97]

Lol🤣🤣

[@Atipat12]

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@Atipat12]

😎😎😎😎😎😎😎😎😎😎😎😎😎

[@belleringr6377]

😊

[@Amor-j3n]

😂😂😂😂😂😂😂😂😊

[@yuzihao8777]

笑死了

[@tedchandran]

Jai Hinduja. Icar just like Made in India iPhone.

[@fredadthedisfordelightful9394]

👁👁

[@obi-wankenobi5332]

Nuke Chyna😀

[@faheemabbas3965]

Dead Chyna😀