Why are Etsy Sellers Failing?

There are many reasons why people fail at Etsy or for lack of better terms give up. In this video I am going over what those main elements are that lead people to failure and how to set your expectations correctly at various stages of your Etsy career.
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[@KarlaZamudio]

I just got started 5 months ago and your channel has put things into perspective. 🙏 I am putting all my energy into my store, 14 to 16 hours a day, I even got a Shopify store. I am not seeing the results yet that I was hoping for, especially during the 4th quarter. I subscribed and bought to Everbee, Sales Samaria, Creative Fabrica, Canva, Printify Premium, and nice photo mockups. I can't give up now because I'm in deep in the game. I'm at 720 listings and 68 sales as of today on Etsy. I'm hoping to get some coaching from you soon! Thanks for another great video. 🙏😊

[@EcomHannah]

Hey, thank you so much for the thoughtful comment. To come in the game with no experience you have learned so much and that’s really the winning your first year in entrepreneurship. I hit big numbers my first year on Etsy but I basically ate shit for the full two years before that, making no money trying to make money online

[@EcomHannah]

If you really want some thing, bad enough, you will literally sacrifice anything to figure out how to get it done and from the looks of it, you will definitely get there

[@KarlaZamudio]

@@EcomHannah Yup, you're 100% right. It's all about mindset. I was sad for 3 days, crying, and wanted to through in the towel because you hear and see other sellers starting at the same time you did and are crushing it right now in the 4th quarter. I went into the 4th quarter thinking I was going to crush it, but it's fucken crickets!! Would you recommend continuing to list Christmas items or moving on to the next holiday which is Valentines Day?

[@EcomHannah]

If you are seeing 0 traction it could not hurt but I would def be ready for V day come Jan 1

[@KarlaZamudio]

@@EcomHannah Okay. I'm done with the Holiday stuff, I'll be more prepared next year, knowing what's needed and wanted. I'm in the entertainment field so I will continue to create products for that niche for another week or so and start listing for V day. Thanks, Hannah, for being a badass!💪😎

[@urbanlove6191]

another great video - your business theory beats everyone else talking about this stuff

[@EcomHannah]

thank you so much for the love and commenting

[@KarlaZamudio]

I agree. Hannah, I want to duplicate you successful actions!

[@EcomHannah]

thank you so much for the love and commments

[@charlietaylor.]

lol this video was suggested to me at the right time, I had to watch it twice, I'm barely a month in and I already started to feel the burn out lol no sales and already started to build that debt with paid ads and crazy amount of hours of work, I'm so glad you're talking about something no one talks about in pod and Etsy, it makes the struggle a common thing and not just something that you specifically are experiencing, cause I did start doubting myself and thinking maybe its just me specifically cause all everyone talks about is how they started to make sales the first few months..sorry this is really long lol I LOVE your content!!

[@EcomHannah]

Hey thank you so so much for this thoughtful comment! You seriously can make it work just keep going!! let me know if you need anything at all! and THANK YOU so supporting and watching :]

[@erinlou8403]

I am an OG seller from 2009! A top 200 seller, but it is getting tougher every year🙃

[@EcomHannah]

For sure and it’s gonna continue to get tougher every year as more competition arises but that’s OK. It just forces us to build better businesses.

[@Chef12239]

thank you so much for your content Hannah. This is very helpful! I'm looking into an Etsy store early 2023. Conducting research analysis and gaining all the info to sell my digital print art.

[@EcomHannah]

Hey, that’s awesome keep up the hard work

[@liannysjimenez8738]

Thank you so much for all the information. This video has been very valuable ❤

[@EcomHannah]

Glad it was helpful!

[@Miroarify]

It's so true though. I just came from a video that was stating how etsy ads wasn't working for them like how they used to bla bla bla.. but I'm like, have you really analysed all aspects of your business and why it's not working? There's so many factors to consider, but they just harped on how they're not making sales. It's so not useful information for me. Like what's the point of that video? I'm trying to make it work here, I need advise that will help me. So I'm glad I found you Hannah :) I am in my product development stage, and my whole plan will be based on running ads so your content is perfect for me. I was just wondering if you had a listing where you wanted to test different headlines or maybe even different tags and you duplicate the listing, won't customers get confused? Also, let's say you've been running ads for 2-3 months and you stopped it but started it back up maybe a week later, will it affect the performance it used to have? I'm sorry, so many qns. 😅

[@EcomHannah]

Hey no worries at all and great insight! If you only stopped it for a week it should not kill anything too much. Sometimes people ask but for the most part the benefit overrides the small Percent who will be confused

[@EcomHannah]

The goal is to literally test everything and if you find a listing that is actually dead and it’s wasting your money on ads then turn it off

[@EcomHannah]

Set yourself up for the best case scenario compared to competition price point marketing etc. put the max budget allowance on Etsy and trust the process it may take a few months to see anything profitable contingent on your Niche but if you have done the right market research we will gain momentum eventually

[@EcomHannah]

People complain about Etsy but they also don’t have anything to compare it to it is still by far the easiest and best platform compared to Amazon and eBay and Shopify

[@Miroarify]

@HannahGardner1 thank you! This is all awesome advice! I'm looking forward to all your other content!

[@roda44]

Hannah you're the best! Thank you so much for this!

[@EcomHannah]

Thank you so much for watching :)

[@EcomHannah]

Talk soon :)

[@brandonestelle6318]

Another great informative video!Thanks for sharing!

[@EcomHannah]

Thank you so much for watching

[@DallasD_]

🏆 Golden Advice

[@EcomHannah]

Thank you for the loving comment

[@beingonline437]

Thanks for the value

[@EcomHannah]

Thank you for watching :)

[@vegetarianhunterable]

What are your thoughts on putting hashtags in product listings? Do they work to help bring traffic to a listing? Thanks!

[@EcomHannah]

Tags yes but hashtags I’ve never heard of that before on etsy

[@vegetarianhunterable]

@@EcomHannah #thanks :D

[@EcomHannah]

@@vegetarianhunterable :] thank you for watching

[@phillytano]

Love your videos! They're so informative. Do you have a mentorship program or a Etsy course? Or do you do any 1 on 1 calls?

[@EcomHannah]

Yes I do please check out my links in my description :) thank you so much for the Love and commenting

[@DSJOfficial94]

so much to learn from you

[@EcomHannah]

Thank you so much !

[@vegetarianhunterable]

What percentage of revenue, would you say, is a good amount to put towards an ads budget? Or would you factor an 'ads fee/advertising percentage' into certain product listings? Thanks :D

[@EcomHannah]

That is veryyyyy different based on what your selling diffferent niches require different budgets drastically

[@EcomHannah]

Regardless your goal is to get to max budget allowance as fast as possible so put what ever your comfortable with in the beginning with that in mind

[@scoop9722]

$1000/day spent on advertising is a bit unrealistic for most people, that's $30k a month! I would think that would exceed the profits that come in for even the most successful shops. I think you can be successful without relying so heavily on advertising.

[@EcomHannah]

That is not how ppc works, for many niches it will not spend the 1k a day I have more videos on this explaining :)

[@scoop9722]

Fair enough, it still seems like a high figure to shoot for especially when your budget is tight but hats off to you if you were able to operate at that level.

[@TudorOprea-fr6ze]

Hello, Hannah. What is your opinion on marketing newsletters. Are they profitable for an etsy shop or an etsy masterclass?

[@EcomHannah]

I’m not entirely sure what you’re referring to, what do you mean by marketing newsletters?

[@TudorOprea-fr6ze]

I noticed that almost nobody in your niche has one and I think it would be a great addition to your brand since there will be no competition

[@EcomHannah]

How do you know what niche I am in, I do not share it in the video. If you are talking about sending out emails to your etsy customers outside of etsy legally this is not allowed.

[@thesoutherncamellia7411]

Or maybe it’s all because Etsy is now full of copycats hoping to make a quick buck. OG seller here, speaking from experience.

[@EcomHannah]

Definitely can relate, super annoying.

[@LennyYT]

How do you decide what your marketing budget should be?

[@hannahjoy4857]

Yeah, my store barely makes enough to put $1/day etsy ads on and still doesn't break even. How do I know how much to spend?

[@LennyYT]

@@hannahjoy4857 I've figured one needs to have enough cushion treating ad budget as a COG unnegotiable component, that's what's the overall cost of bringing the product to life and out there. Then you'll have seeds to plant for more new customers. @EcomHannah do you agree? Just to make math simple, if your marketing budget is 20% of your product revenue ($100) and you want 100 units sold per day, you should be confident putting 2,000 out there beforehand to bring people in.

[@GameofKitties]

I’m wondering if you are giving consultation?

[@EcomHannah]

Yes, you can book a consultation or a store audit with me check out my link in my descriptions :-)

[@CreativepreneurJourney]

I leave Etsy because of fees and I see the benefit in Shopify.

[@EcomHannah]

Mmmm marketing traffic to Shopify is normally 10x more than etsy but depends are you an influencer ? Then you have your own traffic source

[@CreativepreneurJourney]

@@EcomHannah true

[@EcomHannah]

I mean everything is a trade off for one thing or another so it depends on what works for you

[@CreativepreneurJourney]

@@EcomHannah ok

[@EcomHannah]

@@CreativepreneurJourney :]

[@TheKrista5]

Can you check out my shop and critique it? I had mines since 2020 and only have 61 sales. I'm hitting a wall and getting discouraged.

[@EcomHannah]

Drop your store name !

[@TheKrista5]

@@EcomHannah MeDesigns1105

[@EcomHannah]

The first thing I see in probably the most major thing that is hurting you is your product photography images lifestyle photography always works better than white background. Also the lighting and staging over all

[@TheKrista5]

@@EcomHannah thank you for getting back to me. I always have problem with photography. How do you suggest I take them? Is there anything else I need to do?

[@EcomHannah]

Photography needs to be seamless probably the most important thing. If you don’t have a model to take them on then you can still get away with staging them nicely on a table with good lighting and a trendy background.

[@misterae6430]

Wht about organic growth? I have had 400+ views in less than two months and 2 sales :P ! Expecting one review soon at least. I have quite uniquie colorful and bold all over print items so they do pop against mostly muted designs. That i think helps with the views a lot.

[@EcomHannah]

That is awesome! 400 views is not to many but so far off to a great conversion rate! You can go the organic route it is just a lot slower and in the long term it will not be sustainable

[@sagradoish]

This has to be by far the best educational Etsy video I ever watched. I feel like you in so many regards Hannah, invincibly creative, tenacious, persistent, driven to self-educate in multiple ways, and unstoppable. When you said this is the right approach to success, I got really excited as lately things had me feeling a little down. I just started my Etsy store, and the potential is great but it is really difficult to may your way through very saturated niches. The name is TheEliteChoiceArt in case you want to check it out, any advance would be hugely, vastly appreciated!

[@EcomHannah]

Hey thank you so much for the thoughtful comment and sharing the love! This game is soo much more mental than anything you can do this!