Why Are Honda Sales Falling? What's Happening The Brand?

HONDA sales are falling, what's happening the brand. Are they just not interested in Europe anymore? ...let's discuss their issues.
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[@roger.g.walters_6398]

It's amazing how that old honda civic looks so good still and works great for its age.

[@TomskiZima]

I think the rise of the Korean brands and some of the issues you mentioned, combined have basically meant Honda no longer being the brand to go to after the German makers

[@cillcon]

I agree totally with you stavros . Honda definitely priced themselves out of the Irish Market . Put the price levels of the CR-V into audi, bmw sector ! I changed from Toyota rav4 into 2017 CR-V and have now gone back to Toyota

[@barrylaite7000]

Over here in Canada, you’d be actually surprised as to how many Mitsubishi vehicles are on the go. My wife bought her Outlander AWC brand new in 2016 and 116K kms later, it still runs awesome. Only major part we had to replace was the heater blower motor.

[@errorsofmodernism7331]

You CVT should be ready to go very soon

[@alfamaniacGR]

The new Civic costs almost the same as BMW 3 series/Alfa Giulia. 40k for an econobox is just absurd.

[@phillipbader4144]

a new civic cost 25k loaded, a new 3 series is 50k , where the hell are you shopping?

[@alfamaniacGR]

@@phillipbader4144 Not here in Greece though... The new civic hybrid starts from 40k... All that money for a fwd cvt... No thanks.

[@Jomaseca1]

​@@phillipbader4144 new civic hybrid in Republic of 🇮🇪 is 47k, available in one trim only at the moment, honda are finished here and my wife and I had 4 civics, very reliable but now we have a Toyota hcr and an octavia mk4.

[@onthebuses]

The best never comes cheap 🥇

[@Svendskommentar]

It sounds like a lot of people like the new Civic, especialy the R model. Some declare the Civic the best car or the best car of it's segment. The world is maybe not as stable as it used to be and that goes for car manufacturers as well. :)

[@ronandgran]

I have a 2011 Accord and never replaced it as , I thought Civic was too small compared, my 3rd accord was disappointed they took the accord from europe.

[@JF1J]

It happened the same here in South America. Several users can''t understand Honda's business strategy & marketing.

[@alanmitchell6302]

Civics were never cheap but had less opposition and always had the best tech and extras in the past

[@zoomerzoomer-jn7rf]

This is such a brilliant topic and worthy of a video even though its not a truck video. We know you have a soft spot for Honda. Basically honda is not building cars that people want and often not as good as the competitors. Every time I drive a modernish Honda it has terrible suspension, under powered engines, not good on fuel, insane prices on parts, anything not mechanical like engine and gearbox, like say interiors fall apart like a starving Christmas tree including outer trim parts, also closing swindon will knock loyal customers who were buying them as it was as close to buying a good UK car as possible, the pricing is just ridiculous too. You can get better hyundai's and kia at a fraction of the price.

[@WayneCarolan]

Honda Ireland dealerships are no doubt dotted into Honda UK management. Ireland is and always will be the tail end when UK’s involved.

[@isleofmantruckermrb8084]

Enjoyed the video chap..My good lady has the Honda Crv..Excellent...Have a fabulous week ahead chap

[@plantemichel]

In Canada 🇨🇦 they are starting to be very expensive but yes I do like Honda. I have a Honda Civic LX 2020.

[@orzelda9955]

I bought the New Honda Jazz Hybrid about 6 months ago and love it very much, all very positive reviews. I enjoy the Honda brand because I like what they do a lot but agree with everything you've said here, sadly. They have developed a habit over the years of being ahead of curve but so much so that the vehicles are sort of compromised in some way. If the Honda-e had twice the range it would've been a smash hit. The Honda Insight beat the Prius to market by six months or so IIRC but only one of them sold millions and had multiple generations. The new HR-V is good but the engine is the same from the Jazz that's half the size and isn't strong enough and makes a hell of a noise. Probably many more examples. I hope they get something going soon because I want their weird and wonderful products and designs to continue!

[@animallover19581]

My sons first car was a Civic , well it was indestructible. Thrashed to within an inch of its life. He had it for 3 years sold it on to another boy racer 👍🥰 where it recieved the same T.L.C. 🤣😃 YEAH RIGHT. Probably still performing donuts and tail swings some where. A brilliant car even ran without oil. Keep her lit.

[@sharpy3575]

Had a crv for 10 years, great car but when upgrade time came couldn't see the value in the upgrade to a newer model compared to similar vehicles, so went with a Ford Ranger 😁

[@burgerman3]

In general car prices are gone stupid these days. 30k for a honda jazz and 80k for a Hylander. The world is gone mad. You would think with more efficient modern day production lines that car manufacturing should cost less.

[@readesiun988]

Ireland is just too expensive, with VRT and VAT and then Insurance and road tax, compared to the U.K. or most of our European cousins

[@christophernoble6810]

A very difficult question to answer Stavros. A more mainstream EV would have helped. The new Civic sounds very good and with the poor charging facilities in the U.K. represents a very viable option. Same in Ireland. Although the new Civic has made it to U.K. the waiting list for one is long. I have an Accord but that has not sold in the U.K. for some years now, which is a shame as the new model looks very good.

[@wolfpackiwi]

i like hondas between the 90s to the early 200s mainly because its so easy to source parts for them

[@doolanbrian]

There is a tonne of factors affecting this .. many manufacturers are consolidating production and development .. at some level going forward it will be lower volume with larger margins per vehicle .. manufacturers will share more technology to increase economies of scale and they will need to access the customer direct with what is called agency sales and in car app subscriptions

[@777MrJoe]

I’d be afraid of buying a Honda now the way they are behaving, if they go like Mitsubishi they could become worthless. Safer bet with Toyota at the minute, they seem to have the supply, just need the honda finish on the cars now

[@herbie70philip]

The trouble with the Republic of Ireland is the government tax. My mate lives in Northern Ireland and works in Dublin. He would sometimes stay at a mates house in Dublin instead of the hour and a half drive back home. And the hassle he gets from the the guards is unreal. They have even threatened to lift the car saying he’s trying to dodge paying the tax on the car.

[@madanto2394]

Cause they make nothing anymore like the ek9 civic type r that's what could be wrong

[@stavros969]

Even if they did they wouldn’t sell enough of them. People are looking for luxury, tech, performance, practicality, economy, etc. Sports cars are not big sellers for any brand.

[@madanto2394]

@@stavros969 people just want something to get them from a-z vast vast majority cars just don't interest them.

[@Foxee1000]

Honda is way too expensive, for the same money you could get a better car.. For the money you'd get a prestigious badge BMW, Mercedes etc.. Honda have great engines but the people that have that kind of money aren't going to buy Honda.. Except for Stavros

[@shane6115]

Honda is better that bmw and Mercedes, there is a reason Honda is expensive

[@EricDJF]

@@shane6115 ya but they're not though really

[@Foxee1000]

@@shane6115 BMW Mercedes have the prestige..

[@shauncollins8369]

Honda make far better engines than BMW, Mercedes etc..

[@shane6115]

@@Foxee1000 prestige is only a word used in the car industry to sell cars to people with money who don’t know about cars

[@erickchaidir3777]

great, I always love Old Car, especially this One. & i'm curious about the Price. is there more expensive than regular price as it age ? becouse I realize this car in category colector item , am i right?

[@GM-mk3ep]

Hey @Stavros969 have you seen Harry’s Garage review of the Honda E that you used to own..

[@DJNeiloSF]

I think Honda make great cars for the most part. I've owned an Acura in the past and it was very luxurious with a very high level of tech. I wish they sold them here ... unfortunately I think the Irish market is too small and overburdened with import duty and VAT. Maybe we should switch to left hand drive and benefit from EU volume pricing?

[@topher.m]

Agency (D2C) model is killing them. Mercedes is also dying slowing too.

[@neilpatterson3443]

Here in the UK Mercedes are selling well, the A Class has took the place of the Golf.

[@kenthammarstrom8255]

I think the shortage of some components makes all car brands priorety the models and makets that gives them most proffit. and allso europe is affected of some acting in Russia..

[@tiadaid]

Honda is big in Asia. In Malaysia, they're the top non-national brand for almost a decade. I don't know why. Their cars are shite and hardly reliable - I owned one and it turned me off Hondas for good.

[@bradsyoutube]

Here in the United States, Honda has lost their identity IMO. Why would you buy a Honda? What sets them apart?

[@columcreaven8860]

I am on my 5th honda, never buy new but second hand and drive them stress free into the ground, the issue is euro average European average car emission standards, honda cannot achieve them, they had to pay 100 million to tesla for emission credits to enable them to remain in Europe, everyone bought the Crv and nobody bought the jazz so average co2 was too high. Gowen group have the franchise now in Ireland so everything in transmission regarding dealers /sales subaru gone the same way, unless you have good selling electric cars in your line up you are bunched....

[@shane6115]

Stavros I’m thinking of buy a 10th gen civic 1.5 turbo, do you recommend it?…the reason the Korean cars are getting a big foothold in Ireland because they are selling cars that people want, guy in work bought a range topping Kia sportage and it’s absolutely a great looking car inside and out.

[@diopintopintodio3017]

Many of their cars went up on flmaes☠

[@willpeony5534]

Scotty Kilmer says those small turbos won't last 200,000 miles so I suppose it depends on how long you want it.

[@willpeony5534]

I still like the brand but when I was needing parts a few years ago my nearest Honda dealer growled me and told me to get out, I didn't have a mask. This particular place is now 'aftersales only' which I presume is a downgraded dealership. It's the little things, I guess, but I won't be back to him.

[@cqc2238]

They’re not making cars people want. Or rather, they’re not making cars I want. Got a 21 Accord. Was going to go to the new one except…..it sucks.

[@alcord2540]

The problem is that governments bring in ever tighter emission regulations .This requires computers and multiple sensors to control the engine and many other functions.These make cars and most other vehicles ever more expensive.The car is a tribute to hondas build quality.

[@phillipbader4144]

Theyre sales are down like 2.5 percent, and their stock has been one of the most stable on the market for like 20 years, if supply chain issues only offset your sales 3% year over year, thats basically an accounting error, its not even a blip

[@leonjohansson6542]

My first Honda was a 1970 600 Sedan. That was a real basic car. And that is what Honda needs, back to the basics.

[@brendancostigan6267]

Honda had a good partnership with Rover (BL, MG etc). The rover 213 was a rebadged civic. Rover cars had good Honda engines. Things went downhill for both when Rover sold out to BMW who held on to the mini brand, and sold out to the Chinese.

[@Teralek]

I had a Honda Jazz MK2 made in Japan, one of the first ones to land in Portugal in 2008. A fantastic reliable car, super practical and served me well for more than 10 years. I came to the UK and bought a used Honda Civic MK8, 1.8 cc Another fantastic car even if a bit of a guzzler for 2023 I am soon on the look for a used car.... probably not going to Honda again... it is a shame. I am looking for a hybrid. Dont get me wrong the new hybrid Civic is a fantastic car but is a bit too big, it looks a tad awkward AND is a bit too pricey. It just seems that Honda cannot find that sweet spot with a model for the last few years since the Honda Civic MK10 The styling definitely didn't help. While the Toyota CH-R was turning heads, including mine and I dont really like SUVs Toyota just took Honda's place in my opinion... and I'm really looking into the Corolla now... I'm not at all into this "SUVs wannabe" fad.

[@garthdowie9147]

Have had a few Honda cars and really like the brand but they have just become too expensive.

[@JokerHigh]

The new Hondas are very expensive and that's one reason why people are shopping other brands now.

[@12DMC81]

Honda still uses timing belts in their V6 engines which is pretty old technology by today's standards. I don't know why they won't just switch to timing chains since they're all interference engines.

[@madanto2394]

The newest model resembles 94-95 model.

[@pakeo3024]

I'd love to see a new Integra type r or are they even still making them

[@stavros969]

They have a new Integra under their sister Acura brand, and there’s no word of it coming to Europe. No mention of a Integra Type R version coming but most likely a Type S instead.

[@isurudj]

Hondas are also far more expensive for what they are. They are fast becoming a brand for cashed-up enthusiasts only.

[@kavyman1066]

It is going on everywhere, I think the younger generations are starting to not bother driving and those who can, often cannot afford to buy a brand new car and only the older generations can buy new cars and they are favouring Crossovers and faux SUV's. Like you with Honda, for me Ford are becoming a major disappointment, their only entry level car now is the soon to be cancelled Fiesta and that starts at nearly £20,000. The next cheapest is the horrible EcoSport starting at nearly £24,000 and that is not entry model money and entry level cars are usually what start brand loyalty. Soon all we are going only going to able to buy crossovers and faux SUV's and that is somewhat heartbreaking as I love stepping into my low slung car after for a barnstorm through the lanes home after sitting 8ft in the air driving a Mercedes Arocs at a maximum speed of 56mph/80kmh for twelve hours of the day.

[@madanto2394]

V-tec scares some

[@maxkilluminati8278]

I once had a fifth generation Civic, a good car to gain experience with. But now I'm in safe hands (Benz)

[@madanto2394]

Cause every nerd wants a dacia san knuckle duster. Like raindrops they are

[@Kiwi_NZ610]

I drive a manual too

[@user-dg5qy3cq8m]

They are selling here in the EU the hated cvt transmission with high price and in my opinion not so good cabin quality. No wonder nobody wants to buy these cars

[@alantreston4805]

Brand awareness!! Honda Red Bull F1 . 😂

[@zambialongdistancetruckers40]

I expected a truck vid🤣

[@danielcresswell7477]

I wish they'd bring back the Accord.

[@stoptheplanetiwantoff6906]

I prefer Mazda especially the Mazda3 they are fantastic cars.

[@aidandcarroll]

They were always expensive but they were desireable. Not much desireability in them anymore, too bland and generic

[@fastrace14]

Hondas now days are too expensive for what your getting, and they are not quite as good as they used to be and no really interesting cars, at least a few years ago they had cars like the CRZ hybrid which had a manual gearbox, and also they got rid of the accord!, which was popular enough, they have too many crossovers now and they all look the same.

[@revsinc]

honda management have commit suicide in the australian market too , but that leaves the chinese car manufacture's to fill there void , which they are doing my the boat load

[@jdmguy44]

Honda never were the cheapest though lets be honest. You get what you pay for in terms of engineering. Honda's can last a hell of a long time from my experience, where others can't - at least not without big bills and headaches. Personally I would pay the price for a car with true quality. Honda, Toyota etc.

[@johnbell6854]

Stavros are you on the menopause? 😢

[@stavros969]

It’s a man thing you wouldn’t know.🤪