Why Berner Turned Down $800 Million

[@T0NYDADON]

took the Master P route.. if someone thinks your company is worth 800Ms that doesn’t mean the next person won’t think it’s worth 5-10 billion...

[@MsLacy707]

It's the way of the BAY!

[@levimccoy4800]

He made a good move by not selling, especially with a brand as popular as his is because the brand is steadily in the black and he’s not hurting for the capital. It’s about the long game and the not for sale forsale sale price.

[@ladykingsrey3977]

This teaches us to not move in desperation...🦢

[@reimourrpower9357]

Hear that Lil Wayne? : I

[@ladykingsrey3977]

@@reimourrpower9357 ROFL

[@justinhunt4767]

Facts

[@Lui_Cee]

Supreme just exited for $2.1 Billion. Berner is smart!

[@DorianGroup82]

I ain't know that about Supreme. Damn. You want a video about the Supreme deal?

[@rhf5448]

Yessir

[@BaldiB704]

@@DorianGroup82 yessss

[@shizuka9386]

@@DorianGroup82 definitely!!!

[@eemo2093]

Is that vash in the bank or some stock in a hedge fund that you can’t get rid of? Usually numbers like that is funny money öike Elon Musk has.

[@MelvinFranklinJunior]

He didn’t even blink when asked if he turned down $800 million. That’s the dopest part. 💯💯💯

[@realestatesay]

No BS brah, I love the business side of music but my industry is apartment investing...watching you crank out video after video has me recording 10 videos rn & I will start flooding just like you.

[@DorianGroup82]

Appreciate you watching. Glad I’m inspiring

[@michaelscott8251]

KZbinr comments: says he's gonna crank out 10 videos cause motivated One month later: still 0 videos on his channel lol

[@realestatesay]

@@michaelscott8251 sorry man more content coming just had some family issues.

[@MrimhimmothyBetts]

I’m right behind you !

[@chuckytherapper]

@@michaelscott8251 HA!! He ain’t at 0 videos no more!!! Ooooohhhhh. You was wrong for that bro. Go check your boy now 7 months in. Do you @saysknows people love to hate.

[@MH-el8yf]

He’s smart! Why take stock when cash is the game. Everyone is different but this was a smart move.

[@marcoguerra1330]

Bro I just wanted to say thank you for all the game that you put out ..before I ran into your channel I dindt know music from business side and as well as all the other details ..and we'll also I had given up hope into ever making music but you brought back that inspiration not only that but educated me too bro ..don't stop that fire I'm happy for you and wish the best to you and your family ..I know that in the future bro you going to be touring the world doing what you love to do as well as helping others...hope to meet you in person one just to thank you..... Just wanted to leave you with this brief message ..whatever the mind of the man can concieve and believe the mind can achieve...napolean hill..

[@kw2607]

Berner opened a Cookies in Detroit. There’s not a day that goes by without a long ass line. He’s doing well.

[@mrgrimrap]

Berner was smart everything he worked for woulda been in that companies hands.

[@MrYeodaddy]

That’s like if the most beautiful woman in the club walks up to you and offers to buy you a drink and you politely decline. Your value in the eyes of others automatically goes up when you aren’t as thirsty as the rest of the crowd.

[@kingkemet2527]

This need more likes

[@LayonthePedal]

Your a Godsend, Dorian! 🥂

[@DorianGroup82]

Appreciate you watching.

[@juanalbertohernandez6996]

This guys just said he sold 10% of his company for 10 million, which means he’s valuing his own company at 100 million.

That w fist round financing, where you sell at a lot less to get working capital. It’s riskier. Remember he was never offered $800,000,000 in cash, but In stock. He would have been restricted from selling for numerous years.

[@williamhodges3941]

@ Exactly, forget the stock options. Give me the 800,000,000 in cash or make a more lucrative offer!

[@williamcarter8918]

Yes but it's all cash,they offered mostly stocks!

[@gjwilliams4098]

@ Stocks are liquid.

@@gjwilliams4098 No, google, amazon , wal mart, and Facebook are liquid. If you own 10% of a stocks and try to sell you could kill the share price. This man was offered was $800,000,000 million. Further, large share holders are often given stock and they are restricted from selling certain amounts for extended periods of time. You really would not just allow a party to decide on their own ( also imagine if a divorce or personal bankruptcy occurred to a person given such stocks) when they are going to sell. Obviously you have never worked for a Corp and been given stock options. If you had, you would have know this playa. Do you know the amount of SEC paperwork that has to be filed for a major shareholder to begin selling large amount Of their stock??? These types of stocks ain’t close to being liquid.

[@alexm2930]

Legend is Berner was exchanging weed for crazy features at a time when only people in the Bay Area knew him.

[@MsLacy707]

Got his feature game going. Set himself apart from other indie artist.

[@adrianlewis1775]

If someone offer you a billion dollars for group182 take that billion and create group183 the billionaires edition

[@delvesdg]

Lol!!! We would be referred to as Ganders and Geese.

[@Cybrohva]

@@delvesdg 😂😂😂 BIG FACTS!!

[@faithbanda6916]

🤣🤣🤣🤣

[@chuckytherapper]

I feel like that might break some agreements. Regardless your not wrong. He just then goes and creates say … “the pond” or something. But you don’t sell some shit and then steal it right back. I’m 100% sure that there will be agreements about what you can’t do moving forward. And stealing back what you just sold is definitely going to be one of those agreements. 🤦🏾‍♂️

[@Dekkaman]

Man honestly I never turn down 800 million dollars, specifically if you’re talking about cash. Once both you and Berner broke down the logistics, I now understood why. I wouldn’t sell my business and brand by a 3rd party who hasn’t to put in their tangible shares in the pot.

[@chuckytherapper]

Tangible shares. I like that. That’s clarity right there. The 800 m’s in stock is like ok … so do I sell this right now or wait. Then everyone around you will say wait. Either way it’s all you have to work with and if you have to ask how valuable it is or will be. That’s hardly tangible.

[@zero1188]

800 million in stocks is easy to turn down. its not 800 million cash

[@faithbanda6916]

When I subscribed to your channel I thought it was all about rappers but the more I have being listening to you bro I have acquired more business knowledge than ever.Really appreciate your hardwork🙏🏽🙏🏽🙏🏽

[@DP-nt9qb]

Lesson learned. Never take the first deal.

[@jaywilliams4985]

Depends on your passion..if I was offered a couple billion like he's looking forward to I would sell it..And then I would try and buy a NBA or NFL team, my passion...But if he loves the weed business he should never sell..

[@marceljackson727]

Thanks for putting us on game tho Bro I appreciate that fr fr 💯💯💯

[@nonetosee8608]

Loving the business content, keep it up!

[@bboymac84]

Never sell! Keep investing for your kids

[@bodivanbodivan3668]

Nah sometimes it's good to sell. Especially at the right time.

[@bboymac84]

@@bodivanbodivan3668 sell and re-invest

[@chuckytherapper]

he was super honest by saying “I don’t want to learn how to do stocks” if the deal doesn’t make sense to you despite your best efforts to educate yourself about it. It’s just not fuckin working out bro.

[@NAIRxtc]

man idk if it was your video , but i saw a video which gave the breakdown of travis scotts annual earnings from all his income sources and showed how small streaming contributed to it and compared it to rolling stone the bands income and all, i guess you should make a similar video too, which tells how major artists earn money and what al contribute what percentage of the pie

[@anonymousguy3416]

Do you know the name of the video

[@NAIRxtc]

@@anonymousguy3416 i forgot it man :( I literally spent like an hour today running through my history but I watch so much shit and listen to music that I just couldn't find it

[@MfConnor]

Berner is that MF ❤❤

[@c.p.m.g.6959]

When I first saw the caption I was like WTF❕❕❕why didn’t he take it, but after watching the clip I understand why he didn’t. Berner made a very smart decision.

[@k...t204]

Depends on if there was a lock in period to sell the stock to cash out. If there was no lock in period tied to the stock I would take it and cash out 50-75% of it and diversified into other companies by acquisition to keep cash flow growing.

[@haveafuapau1347]

Berber made a good move.. the first deal is not always the best one.. $800 million in Stock is too risky.. All money ain’t good money..

[@TomTheEGamer575]

Mark Cuban cashed out and he told everyone to cash out as well but many didn’t listen so they lost lots of money. I read his book and he explained about it in there.

[@hijayter4565]

I honestly would have held out, and I been hip to stocks since 6th grade. I MAY have sold for billions, yet I approve of your theory as well. Keep it in (and for) the family.

[@marlanekelly170]

I wouldn’t sell my shit for that much in stock because it’s money that I really can’t even touch but if that $800,000,000 was cash then Imma turn around and invest half of that shit into other things to make a billion.

[@goldenstate2192]

Berner is from my hometown, and he is about his BUSINESS.. He has mediocre rap talent, but SUPREME BUSINESS talent. Dude KNOWS how to BUILD a brand..

[@k.causey2148]

He Did Right !!!

[@bigkeezo]

💯 as usual Dorian

[@drmiketv]

Man the $800 sounds good but not in stock options... cash is okay but u would have to invest it.yourself sometime... BUILD THE BRAND get the equity in it.. PARTNER UP if anything (sell a portion, not all of it) and when u want to hang it up.. i say sell all but about 10% stake and just collect without working to hard on it... while still sharing in some creative control

[@jaymesmean]

I'd sell for a bilion cause I would put that money to work by starting a venture capital investing firm. You're vids are always fyah btw.

[@slimdapromoda2158]

Smart choice only time. Will tell

[@DorianGroup82]

Yep, we'll see.

[@CraftWon]

He has a unique skill set thou. Cultivates new cannabis strains.

[@bloodaid]

If you don't have a next move, then don't sell, because you'd most likely not even know what to do with the money anyways.

[@pmooreiii]

If it was upfront. And I still would keep at least 3-10% ownership the company.

[@lmexperimt]

Yoooo a lil correction bro... Mark Cuban cashed out a few weeks or days before yahoo stock went to shit. And he has diversified and kept on cashing in ever since !

[@ko4miles]

He made the right play

[@Letlhogonolo3170]

Just some tips on the research you do for the music industry. Please do it properly. You tried to use Cuban as an example M&A transaction that was tied to stocks but missed it. 1st Cuban and His partner didn’t own 100% of the company there were other shareholders and employees with options 2nd the reason why Cuban and his partner remained billionaires was because they bought derivatives instruments on their stock because they anticipated the decline in the yahoo stock price. 3rd by doing that they basically protected the value of their holdings and were able to over time sell the stock and/or borrow against it so they could do other things.

[@Letlhogonolo3170]

I appreciate the work you put into your videos but please keep it factual

[@ahn00bus510]

Had to tap in amazed u got big Uncle Bern aka Send a b1tch aka Frisco Legend on this channel!!! SALUTE!!! We a diff Breed in tha Bay all im a say!!! #Rip Jacka #Rip Mac Dre #Rip King NH Nip!!!

[@cjudah74]

Berner knows his empire will make him more down the road

[@eugenenewton1065]

I think he did the right thing

[@yusefshakur669]

All money aint good money another thing money talks and bull shit walks peace dont give up on your dreams

[@marceljackson727]

Man I ain’t even got 8 dollars Hell yea I would of sold it

[@DorianGroup82]

Lmaoo

[@lyrics2challenged]

🤣🤣🤣 Yooooo

[@MsLacy707]

Get $8.00 and put $3.00/wk wit it. Don't buy dank or drank.

[@reimourrpower9357]

If you have a $50 skateboard, don't sell it for $5. Know your worth.

[@kingofnara]

What is wrong is you could just sell your stock. You cant really think Mark Cuban as smart as he is just held on to his stock, he sold it. Just like this dude could of took the 800 million in stock and sold it, the stock would not drop right away, the problem being the 30 percent tax on stock if you sell it before holding it for a year.

[@AudioGAWD]

This is hard to answer. I'd have to know what company was offering him that much in stock

[@Ajak619]

💯

[@michaelg5928]

CORRECTION: Mark Cuban sold all his stocks in Yahoo before the Market Crash therefore he did not lose money

[@milworks]

He should have taken the time to learn. Cash payment are taxed differently than stock. Cuban did not lose any money on stock valuation. Rich people use assets for leverage and get revenue at a different tax rate and in the end keeping more money than a larger cash payment.

[@SeaviewSojourner]

when you don’t have money the only thing you have is YOU I have a true story to tell 🥃

[@YoungEnthusiasticStories]

Really appreciated this video, Berner as an artist never impressed me much. It seemed like he just bought his way through the music industry. It ain’t tricking if you got it. If I was in Berner shoes I woulda done the same. Turn that down and wait for that multi billy deal.

[@lancematthews195]

EVERY SITUATION IS DIFFERENT I DID’NT TAKE THE $20 MiILLION DOLLAR SONY ATV MUSIC PUBLISHING DEAL IN 2015 FOR MY LANCE ROMANCE MUSIC PUBLISHING CATALOG NOW I’M NEGOTIATING A BILLION DOLLAR DEAL WITH MY NEW FNN TELEVISION NETWORK - 11/9/2020 - LANCE ROMANCE 😊

[@sacramento4356]

All of Northern Cali, especially the Yay Area deserves nothing but thee Utmost Respect. Check the Résumé! 👀 Just say Earl Stevens, or Young Bern. #BiggerThanRap#Entrepreneurs#FromWeedToWine#Slanguage#Ebonics ✊🏿✊🏾✊🏽✊🏼✊🏻

[@frankyegginslovesJESUS]

ALL GLITTER AIN"T GOLD

[@swanone1sports]

$800 million cash vs stock is a big difference would you rather your job pay you cash or stock to break it down simply

[@niners2162]

It's a tough one. But I guess I would keep it cuz I dont know how much money I would have to use to make more

[@stovetoppsteve]

shook this mans hand in S.F. in early 2010's, he's a pioneer for the cannabis industry. also, he put on for the bay area in his music.

[@raymanjohan8838]

when all you can eat is value meals everyday and you constantly looking at disconnection notices it'll be hard to turn down 50, 000

[@reimourrpower9357]

Then you need to stop eating unhealthy value meals and buy groceries & make your own burgers. Your money will go longer. If your lemonade stand is worth $100, don't sell it for $10. Don't go out like Lil Wayne selling multi-billion dollar assets for less than 10% of it's value. Leave the lean & value meals alone.

[@raymanjohan8838]

@@reimourrpower9357 i said what I said...Groceries still need water, gas, and electric to be made last I checked.

[@osmanduale1460]

There’s rules & brenches in the contract. Like you can’t liquidate the stocks for a year. Selling like 600 mill in stocks would make the stock price fall. He prolly got offered 600mill in stocks & 200 mill in cash.

[@DorianGroup82]

Good point.

[@grimaceburgers4491]

If he could have gotten half and half I would have done it and not looked back. Mostly stock is very risky unless it’s an already stable company but you don’t take that kind of risk with that.

[@DorianGroup82]

Would you have sold your company for $800 Million in Canadian stock? Let me know in the comments. Download our free ebooks: How To Get 1 Million Streams On Spotify - www.group82music.com/ebook 3 Social Media Strategies That Actually Work - www.group82media.com/ebook

[@TinoStruggle081]

A whole lot of money on the table

[@legitballin1986]

Cookies is a subsidiary of Veritas. So business tip. When you’re dispensary shopping. Veritas is the same thing

[@gottech5601]

I would of did the same thing I dont want 800million in dollar now cash I would of but I would of invest in a couple of things with a budget of 100million plus let's say they did offer cash you still have to think of how much u have to pay in taxes idk if he have a s Corp, c Corp or llc I'm pretty sure he do

[@haroldgresham6427]

Mark Cuban sold his stock before the price dropped. That's how he kept his billions.

[@mantrinbago]

$800 million in stock ain’t that bad. Assuming no covenants in the contract you could turn around and sell the stock after the deal closes.

[@snobworthy6927]

I've never heard of cookies, nor do I care for smoking weed, how sucessful could a "legit weed business" get tho? Merchandising comes and goes too btw, it's hot now, but can it sustain? Berner should've took that first offer and diversified but he's good either way. When you start talking about that kind of money, it's not like you can spend it one lifetime. Cash out and live well.

[@byltraining]

He is going to have to put that 4 billion dollars in cash in the stock market when he gets it. If not depreciation is gonna eat that up to the tune of 3% per year. That’s $120 million he will be loosing per year if he takes cash. All of the most wealthiest people keep their money in stocks Buffett, gates, bezos, musk . He needs to learn that game.

[@Lenron-B06]

This right here. Not like he is going to be able to keep all that in savings. The stock market is the game you kind of have to play when you rich like that.

[@6sk8wit6demons6]

Yo how can I inviste group 82?

[@kevinhuguley2629]

Mark didn’t lose he short yahoo and made more money , check out earn your leisure the just interviewed him

[@DorianGroup82]

I’ve done multiple videos on Mark Cuban. He has a playlist on this channel. Never said he lost. Do your research.

[@kevinhuguley2629]

@@DorianGroup82 🙌🏿😅

[@spiritofdetroitpodcast]

Lol - mark cuban “shorted” yahoo stock / bet against it - then made the liquid cash u talking about -and made money - but I feel wat u saying wat u saying is fact

[@mr.3jays455]

Sold...and went bk and recoup....billion dollar idea..supply and demand.....SOLD

[@garybootsjr2195]

He's obviously in good standing, money wise. Might as well wait for the real payday. If not, pass that line to his children.

[@hankmoody6996]

Idk I feel like if he gets offered billions to take it but with somehow still owning a portion of it since he did create it maybe 5 billion plus 10% now that’ll be dope and respectable. Never have to work a day in your life while big corporate take it further. Ya kids and they kids will be good now generations after that cmon that ain’t really ya problem lol put ya name on the map make sure ya kids is good and consider that the ultimate life goal the final achievement where you can just enjoy ya days to just live.

[@Geion]

what happened to the video

[@moha6977]

The problem is not me but my wife hh think if i tell my wife "so listen, i won't sell my campagny 800 millions because" I stop because she doesn't let me finish my sentence for sure 😅

[@juvenilegolden]

He speaks so different here compared to the Mike Tyson Podcast.

[@BobbyGeneric145]

Dude Cuban sold that stock quickly

[@denzelmalcolm8840]

He just doesn't understand the stock market and it shows. That 800 million in stock could be worth billions in 5-10 years from now and he wouldn't have to do anything. If you know how to invest that 800 million would easily become billions. I as someone who knows the stock market I would have taken it.

[@dntbdmbdmmy]

Should never fall in love with a business.

[@erickjordan3400]

For 800 liquid cash I would..

[@00gob]

i seen this interview he then said that got a check for 2 million. and just paid all his taxes. With that being said and if i had 2m to pay taxes with i wouldn't have took the the deal either I'm mean cleary he's good rite now.

[@510t-mac]

BAY CAT!!!!!!!!!!

[@raymeester7883]

I read but I can't still understand those kind of numbers.

[@judon4908]

I probably would've sold it because I have another billion dollar idea anyway.

[@judas_cobane]

If someone offers you $800mil? You best believe that company is worth more than a Billion+

[@mytoob21]

Gotta risk it for the biscuit

[@mansamusa128]

This nigga just gave me the ultimate game oh allah thank u

[@johnoscar6423]

I guess I would turn down Canadian money too

[@briannk3720]

Can someone explain this to me I'm confused

[@l3tme545]

He had a business. Was offered 800 million in stock options from another corp to own it whole. He declined. Because he couldnt sell that stock to actual cash till a certain amount of time by law. AlSo he knew this was a bad deal short to long term .. Also. He understood never accept the 1st offer. Create a second offer with time.

[@alexanderturner5571]

The cookie store in Oklahoma sucks the weed is horrible

[@twiggyman90]

I have no clue who this even is?! Maybe coz I'm from England but I understand turning down 800 million but to turn that down and sell 10% for 10mil my maths ain't all that but hows that make sense?!

[@kingkemet2527]

I gotta rewatch the video but if that’s the case that’s a bad move

[@twiggyman90]

@kingkemet25 100% bro, a ain't no Stephen Hawkins at all not sayin my math skills are on point but how do you go from turning down 800 mil to sellin 10% for 10mil?! So on that logic the value if your company is 100 mil that a MASSIVE difference 700mil difference a while country difference that's just crazy ether someone's tripping or they need to go back to business studies or something, whoever arranged that deal for the love of god DO NOT COME INTO WORK TOMORROW! for your own safety just cost them 700mil that fucked up

[@kingkemet2527]

Matt James yeah I just re watch the video he did sell 10% for $10 million 🤔 that $10 million should of been for 1% of .5%

[@yashareltheilluminated187]

Smooth and smart, but u cashing out cuz u want the dollar, kool but hurry up and change that dollar quick to gold and sliver fast sir. Cuz before u look around, that dollar will crash and be nothing and so will everything u got that's paper.

[@wavey_b0ne]

He's said he didn't turn it down, it fell thru

[@zero1188]

turning down 800 million stocks is easier than 800 million dollars

[@adriandriver63]

Mark cuban sold his yahoo stock

[@mainesound_enttramainelani827]

👉🏾👁️👈🏾THA GAME IZ 2BE SOLD NOT TOLD. GO WITH YOUR 3RD 365 ALL DAY AND NIGHT.

[@parris145]

So first off, you did not mention the vesting period or the time at which Berner could sell his stock. So if his vesting period was 3 years and the company was shaky a lot could happen before he would sell. I will assume it was not a solid company , if it was Facebook for example you would want the stock because in a a year that 800mil could be 1.2 billion!!! Mark Cuban by the way was very lucky, he sold his company at a time when anything with .com after it was being overvalued. That company he ended up selling would go on to become worthless.