Why British rockers Oasis are still a lucrative brand, after 15 year hiatus

(27 Aug 2024)
UK OASIS BRAND VALUE
SOURCE: ASSOCIATED PRESS / POOL
RESTRICTION SUMMARY:
LENGTH: 7:29
ASSOCIATED PRESS
ARCHIVE: London, UK - 6 June 2019
1. Push in Liam Gallagher, posing for photographs
ASSOCIATED PRESS
ARCHIVE: London, UK - 16 November 2021
2. Mid of Noel Gallagher at premiere of "The Beatles: Get Back"
ASSOCIATED PRESS
ARCHIVE: London, UK - September 1995
++4:3++
3. SOUNDBITE (English) Noel Gallagher, recording artist - on battling Blur in charts:
"Engelbert Humperdinck kept 'Strawberry Fields Forever' off the top of the charts, and people said that when The Beatles did not go in at number one that, you know, they were finished. But another thing is that The Beatles have had a number two record, and we will probably have one, and Engelbert Humperdinck is even better than Blur, so..."
ASSOCIATED PRESS
ARCHIVE: London, UK - 19 February 1996
++4:3++
4. Wide of Noel Gallagher backstage at The Brit Awards
5. SOUNDBITE (English) Noel Gallagher, recording artist - on the band’s awards:
"Anything that is voted for by fans is special. Anything that is voted for by idiots - corporate pigs, means nothing to us."
ASSOCIATED PRESS
Chicago, US - 29 August 1996
++4:3++
6. Wide tracking shot Liam Gallagher arrives at airport, UPSOUND (English):
(Reporter: “Some people here are saying you’ve got an arrogant attitude.”)
“Well I have - that’s what makes Oasis.”
ASSOCIATED PRESS
Liverpool, UK - 27 August 2024
++VIDEO CALL++
7. SOUNDBITE (English) Dr Mike Jones, Music Industry Lecturer, University of Liverpool:
"Oasis is the last big UK pop phenomenon before the digital tsunami hit. You can say that Take That was and you can say that the Spice Girls were. But the point about Take That in the Spice Girls, Spice Girls was a girl group, you know, a manufactured girl group. And Take That was a manufactured boy group. But Oasis was the real thing. They come out of, you know, uncompromisingly out of Manchester, and they represented a certain kind of attitude. So they weren't Britpop. I mean, Britpop was a little, slightly, slightly phony kind of Blairite piece of branding. What they represent are the voice of the disenfranchised, and the disenfranchised has grown in Britain. There are now 850,000 young people not in employment, education or training. What are we doing here? Right? There are all those kids all around the UK that actually Oasis anticipated in many ways because they were NEETs as well, to use that expression. You know, you couldn't imagine Liam Gallagher working in Tesco's (supermarket) and you couldn't imagine... I mean, what jobs were those guys going to do? So what they represented has grown and spread in Britain, it's a decent a disenfranchised young people. Now, they are not young people anymore, but that doesn't matter. Their music comes from a time where they were ahead of a curve, and the other curve that they were ahead of was social media, and they were ahead of digitalisation. So in many ways, they were the peak of Britain's pop music from the old way of doing things, making records and releasing records."
POOL
ARCHIVE: London, UK - 30 July 1997
++4:3 MATERIAL++
8. Various of Noel Gallagher meeting Prime Minister Tony Blair at 10 Downing Street party
ASSOCIATED PRESS
Lille, France - 4 November 1997
++4:3++
9. Mid of Noel Gallagher at Lille railway station waiting for a train
10. Mid of Liam Gallagher signsing autograph for fan
ASSOCIATED PRESS
London, UK - 27 August 2024
++VIDEO CALL++
11. SOUNDBITE (English) Julia Toppin, Music Business Lecturer, University of Westminster:
ASSOCIATED PRESS
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[@darrenthomas7402]

Because Oasis have massive appeal. They released great music that made a huge impact. They had a great message to believe in yourself and most of the songs were very positive and uplifting and they brought back rock n roll after 80's hair metal, grunge and rave music had been ruling the charts. And no-one has come along since and so Generation Z love them for it hence the demand. Simple.

[@vincenzostr4488]

so many people can relate to their songs. Noel wrote such meaningful lyrics

[@nez9751]

👍👍

[@vincenzostr4488]

so many people can relate to their songs. Noel wrote such meaningful lyrics

[@willsuttonnyc]

He also wrote amazing nonsense lyrics. Just like Lennon

[@alejandrogillick6788]

Because they are from the people. Because they are authentic

[@shredder9536]

They are a true phenomenon. The energy they created from their debut album never died and bubbled under the surface even when they had split up for 15 years. Its like a juggernaut

[@donaquinilator4959]

Noel wrote a lot of good stuff back in the 90s and Liam is a legendary frontman

[@stevejanowiak1982]

I’m American and I friggin love these boys! So much better than the melancholy, grungy, woe-is-me, BS that was coming out in America at that time. That’s a generalization of course. There was tons of great stuff from American bands in the 90’s. But not a single one sang the catchy AF, relatable, optimistic songs like Oasis did. And none came close to having that cool, rock star, cock-strong bravado!

[@Kamakurajoe]

Because of their songs. Period. 😊😊

[@angelamarcinkevich9202]

MY FAVORITE BAND IS BACK .# OASIS RULES ❤

[@Magicalfluidprocess]

They’re both big characters is why

[@ShaneScott69]

if The Kinks with their brotherly rivalry and still get along and do it for years so can Oasis i wish them well

[@nez9751]

It’s really not rocket science, they were a great band, two great personalities , defined their era. And since splitting up had massive success as solo artists, more so than any spice girl or take that member. Robbie came pretty close though. I love that fact that some people hate them and want them to fail , because I know they haven’t and won’t 🖕the biggest band of the next few years was and is the biggest band of the the 90s and most of the 00s and I love it 😂❤ and I love the fact that some of you hate it 😂😂😂

[@jaredcook4577]

I think Robbie Williams enjoyed more solo success than Liam

[@nez9751]

@@jaredcook4577 not really, Robbie’s has been solo since the mid 90s liams been solo since 2017, so not really a fair comparison . They’ve both so,d out massive solo gigs , headlined big festivals etc, had no 1 records, but one’s been doing it for over 20 years, one has been doing it for less than 10yrs. But Robbie did smash it in the early 00s , good on him,Robbie had some good tunes, lazy days, feel, come undone, no regrets. But he’s not even close to the same level as oasis/ Liam/noel. And he knows it, That’s why he goes on about them whenever he can

[@im_sooo_proud_2B_white]

it's simple OASIS are just an awesome band 2002 and under 👍🏻👍🏻

[@Mordecai06]

Because they were honest, worked hard to get to the top and nothing better has come out in 3 decades.

[@Magicalfluidprocess]

Great comment about Brit pop , 👍 some folks think the term is a genre 😂

[@signoguns8501]

Yeah, he hit the nail on the head there. Oasis are the Beatles for the 50's and under.

[@redred9882]

The "corporate pigs" comment from Noel aged well. Re - all the corporate tickets they churned out last week with ticketmaster!!

[@mumbles215]

Bed time hung I ever heard him so. Then he went and hung out with Tony Blair. Which he’s since regretted and rightfully so. It’s what turned me off to Noel. Showed who he was.

[@stagumphs]

I moved to London in the early 2000s and spent 10 years there before moving to Sydney. Having been a product of a shitty coal mining village in Nottm'shire, I put some of that down to them being such an influence on me. For some of us working-class folk felt like we could get out of the environment we were in. Sadly tho, I spent 6 hours trying to get tickets. The working class heritage is now an inevitable billion-quid machine. Can't knock them for cashing in but don't be fooled it's like it was.

[@effectosis742]

They are just too big when they are together . People with deep pockets from all corners of world want to visit UK just to see them . They both tour as much as they want and only where they want , so my guess is that they won't be doing more than contracted and they will go back to their solo projects after UK tour.

[@dominiclewington]

@0:27…I know what he means…I’m outta time is like strawberry fields, when you think about it!

[@aisle_of_view]

Saw then in 1996. Good show but if you want to pay to watch to watch 5 guys standing still and save $300, just order a pizza and put one of their shows on the KZbin

[@larrydanadavid2435]

You don’t understand the live experience.

[@Ishouldknow1]

A working class band with middle class ticket prices. 👎

[@LdevArt]

streaming for songs where artistes get paid less than a penny-what class is that?

[@drifter402]

What middle class?

[@Ishouldknow1]

I'm referring to the extortionate ticket prices created that could have easily been avoided if the band and it's management had acted responsibly.And yes they are not the only ones. It's called taking the pi ss.

[@LdevArt]

@@Ishouldknow1 STOP talking nonsense. what do you do for a job? you know nothing of what is industry standards- so be quiet and stop embarrassing yourself

[@Ishouldknow1]

@@LdevArt lol. Relax. Just stating a fact. If the band it's management & promoters can opt out of dynamic pricing why didn't they do it?

[@juvguimaraes5370]

Songs atemporal. Great Band! Excelente albuns. Live Forever OASIS 🇬🇧🙌🏻🎸🤘🏻🙌🏻🙏🏻✨

[@sennaayrton1676]

Because Oasis is truly legend and last real rockn'roll band of the world. There are so many fake on music industry nowadays, almost music fans bored about it.

[@DowonLee-hb7mw]

Absolutely! Oasis is the last rock and roll stars.

[@mumbles215]

LG is

[@KatharineShaw-z8u]

When are the Spice Girls reuniting?

[@cazhgacel]

+/- How many concerts in until they break up?

[@Leo-qe3gl]

We are talking about bands. Oasis are a band. Spice girls were a product, a project, a job.😂

[@neonbible08]

They’re gods in the uk

[@tinseltits9855]

Ah, noel with Tony Blair. How quaint 😒

[@purefoldnz3070]

nipple.

[@Drummer8282]

People make mistakes.

[@tinseltits9855]

@@Drummer8282 Like the photo of Liam with Jimmy Savile 🤢👀

[@Drummer8282]

@@tinseltits9855I don’t know who that is.

[@eoindonovan238]

Too much Cocaine...................

[@apocalypsenow317]

Hell, you'd be a lucrative band too, if you plagiarized rock n roll's entire catalog.

[@Tamar-sz8ox]

Oasis ! 🇬🇧 🎸 🍺 🚬

[@MrNinjaFish]

It is a shame that Oasis are getting back together for the money, this could be an oppurtunity for them to help working class organisations, trade unions, advocates for industrial democracy etc. Should raise money to help communities and fund stuff for education or trades and things. Bit of class unity etc. Just a thought

[@nexusi6867]

Liam is not so good-looking and photogenic any more.

[@silverpairaducks]

Britian has always been brown and black.

[@startracker5895]

Apart from Oasis!

[@tomben6180]

Has it fuck

[@LHBH8]

Thank you Cheddar man.

[@tomben6180]

@@LHBH8 Ahh yes, that political stunt, that had zero evidence to suggest skin colour but just painted the man brown just for PC correctness.