Why Brits NEED Swedish Julmust the 100 YEAR OLD Christmas drink

[@Salve01]

Julmust was developed as a non-alcoholic alternativ to the strong julöl (christmas beer). Julmust have malt as one of it's ingredients to make it a little beer-like. Apotekarnes, the lagest brand, has been around since 1910. And yes: I drink a lot of it during december and a bit into januari. BTW: Julmust reapears at Easter, but under the label Påskmust (Easter Must) with a more yellowish label. When I was young, 1950´s and 60´s, Must was available as Kalasmust (Party Must) for the rest of the year when it wasn't christmas or easter.

[@mikgus]

Strange that they haven't tried to reintroduce kalasmust. We have julskinka as helgskinka most of the year

[@KimFareseed]

First time that I have heard of the year round variety.

[@milu9099]

@@mikgus Vasa bryggeri (in Sundsvall) makes Bordsdricka all year around, but only in 1,5 litre bottles.

[@rexxmaster]

And almost all julmust is based on the same essence from one company, AB Roberts, where only three people knows the recipe...

[@JaHuu-b4g]

My Christmas is nothing without Julmust. I live in Finland and I used to travel to Sweden to get it. But happily we have Julmust nowadays in Finland too.

[@doop00]

That's great to hear, hello from Sweden neighbour

[@MathiasJonsson-r4j]

@@JaHuu-b4g We have Jahti now in Sweden so... The circle is closing.

[@Angivel]

I was about to say, before getting to the end of your comment - I thought all of Scandinavia had it😄 How long have you had it for now, though? Is it a domestic brand from Finland or like Apotekarnes from Sweden? Scandinavia do generally "share" brands, right? Like your Fazer, it's huge in sweden(hell, I'm eating a Fazer Kina, right now, which is one of my all time favourite chocolates😋) And Marianne holds a special place in my Heart do to childhood memories of a relative❤

[@sandralindstrom615]

Påskmust at easter julmust at christmas❤❤❤❤

[@Aurinkohelmi]

Also from Finland and had several years Julmust with ham 🙂 Really good.

[@Mackampackam]

It's a must!

[@currentoflinden]

😂😂😂

[@groovechampion1462]

Sure is!

[@jennypenny6972]

Haha, it absolutely is :D

[@zettte_mk-sweden]

😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂 😂😂😂😂😂😂

[@Chicagospy]

Swedish guy approved joke

[@tawa7546]

We had Julmust in Sweden for over 40 years before Coca-Cola was even introduced on the Swedish market, and Sweden is the only country in the world where Coca-Cola sales drop over Christmas... I think that is pretty cool!

[@znail4675]

It always makes me chuckle at how that drives the execs insane as in most countries so does the cola sales go up over the holiday.

[@kingvii7250]

A hundred year old tradition don't need an ad. at all. Tradition is the keyword here.

[@rolandkarlsson7072]

Julmust is a must! Coke is totally out around Xmas. I drink a lot of Julmust every Xmas. No Coke whatsoever, no Pepsi either. Julmust and Glögg!

[@MsAnpassad]

I worked for Pripps (one producer) when Coca-Cola tried to force us to stop making julmust, as they had gotten it into their heads that then Swedes would buy Coca-Cola for Christmas instead. Talk about not knowing the target market, people would just buy another brand instead, there are plenty of them. If you want to try julmust, Ikea has it.

[@zpitzer]

Yes and Pripps told CocaCola to f**k off, so CocaCola had to find another way to produce in Sweden.

[@Henrik_Holst]

the Ikea version is really bland though

[@slimbombur7922]

Yes. I remember that push. It failed miserably. Coke is consumed all year around so why must we have it for christmas as well?

[@Henrik_Holst]

@@slimbombur7922 due to greed ofc. Pripps sold Coke under license in Sweden so when sales plummeted but Pripps sold Julemust instead Coke saw this as Pripps cheating them on sales.

[@svenjonsson4275]

IKEA has a very blend version that DONT make the best out of It.

[@EEmB]

Julmust by the brand Apotekarnes are sooooooooo goooood!! There are no Christmas without Apotekarnes Julmust. At Easter it's rebramded as Eastermust and the rest of the year we crave it and miss it until the must-season begin again!

[@_Uptilt]

Apotekarnes is the best one of the cheapest brands for sure. Nygårda tastes awful in comparison. Zeunerts barrel-aged julmust in a glass bottle is far superior though, it really tastes like proper must.

[@The_Real_Mr_Al]

@@_Uptilt Some of my family members have developed a liking for julmust aged in oakbarrels since they tried it a few years back, but I don't like the aftertaste. It's too vanilla-like for my taste, supposedly due to the oakbarrels, and I really dislike vanilla-flavoured drinks (milkshakes notwithstanding).

[@pmr1049]

its the only one

[@_Uptilt]

@@The_Real_Mr_Al That's fair. I love vanilla in most things (including Vanilla Coke) so for me that's a positive.

[@Stefan-]

Yes Apotekarnes is the best.

[@Henrik_Holst]

Julmust have been around for 114 years since it was introduced in 1910 (but then under a different name). The creator Harry Roberts, was a teetotaller and wanted to create replacements for the commonly used alcoholic beverages in Sweden so Julmust was to replace the dark Christmas beer that is common during Christmas, he also created Champis that is an alternative to Champagne and another brewer, Anders Lindahl, created a similar alternative to Champagne called Pommac. All 3 of these are still around and while Champis and Pommac is not as popular as Julmust they are readily available at most stores (quite common among fast food sandwich places for some reason). The popularity of Julmust in particular (even though it is only sold during a limited time it makes out as 5% of the total soda sales for the whole year) have made many smaller breweries to create very special versions so one can find tons of variants, from versions that are very similar to ale all the way up to bland sodas.

[@metallsnubben]

As the kids would say, he really cooked with those! Though ironic of course that (like any soda) it's not unpopular to mix them with booze...

[@Aurinkohelmi]

That was nice info about Pommac, as it's been decades the go to version of bubbling wine for kids and drivers in Finland 🙂

[@MariKoo11]

​@@Aurinkohelmiindeed. And hence the big champagne-like bottle.

[@herrbonk3635]

0:25 No, it's never called "christmas soda", that's just his translation of julmust.

[@miltonkonig]

I love Julmust and it's the only soda I drink when November arrives. Fun fact is that we also have Påskmust (easter soda) and it's basically the same thing. 😅

[@scenoxx]

More fun facts about coca cola. It's Actually a Swede who drew the "Coca cola Santa" Who later became the "original santa" as we see him today and Also, a Swede made the Coca Cola Bottle.

[@akeeriksson84]

I talked to an employee at Coca Cola. She said Coca Colas biggest problem in Sweden is Julmust and that you can drink tap water everywhere in Sweden!?

[@MariKoo11]

That's so interesting because I'm always confused when I see one shouldn't drink tap water. But it's very fresh here I believe.

[@angrydragonslayer]

​@@MariKoo11and the US claim of "the stuff in the water is good for you" is actually true here Communal water is visible on your teeth and some communes got higher IQ averages due to nonstandard inclusions such as trace amounts of manganese and iodine.

[@carinasharpneiiendam3517]

It is true. 😊

[@jonnajois]

Julmust is a must! Swedes consume 45 milj litres in december, which is 50% of all soda. The recepie is secret, only three persons know the ingredients. I beleive it is the family of the inventer Göran Roberts who owns the recepie. All companies buy the extract from them, but can add something more (suger?) so different brand tastes a little different.

[@RandomerFellow]

Usually I buy the classic julmust but tried a variant aged in oak barrels for some time. Wow! What a taste experience.

[@tawa7546]

The julmust that has been aged in oak barrels is my absolute favourite, soooo good! 😊

[@matshjalmarsson3008]

Julmust (and Påskmust, which is the same thing, but consumed at Easter) are not really sodas. They are brewed, like Beer but have no or very little alcohol. The origin is probably Svagdricka (weak drink) which has been around since Medieval times

[@susannenymanback]

I dont belive its svagdricka I think its Mjöd and or Mölska that is the origin.

[@RandomerFellow]

*** SVAGDRICKA ** Where did it go? We had two small local breweries where I live that sold this wonderful drink in big brown glass bottles when I was a kid. I found one in the store with it tasted like crap.

[@The_Real_Mr_Al]

The origin is more recent, it used to be Julöl - Christmas beer - but had to be changed to a non-alcoholic beverage due to trade laws etc. Thats why it's carbonated like a soda, but isn't technically a straight-up soda and instead rather related to beers and similar beverages.

[@jimmiekarlsson4458]

Isent "svagdricka" close to the things Russians drink? wich is called Kvass

[@matshjalmarsson3008]

@@susannenymanback I looked it up a bit, and it seems it comes from a German drink. A Swedish absoutist came over a recepe in Germany and created Julmust, still it was mostly compared to Svagdricka or Porter

[@torbjornulrichs8570]

What not even many Swedish people know is that even if there are maybe up to hundred brands of Julmust in Sweden, most of them use an essence/spices produce by the same company called Roberts AB. All brands taste quite different due to amount of sugar and type of sugar and the amount of essence etc. etc. But the base is the same. So if the Americans need need something for Christmas, give Roberts AB a call 🙂

[@bennylarsson6784]

And the recipe is a well kept secret

[@julivie]

Glider dom på vågen med allt svenskt smågodis så lär det ju inte bli så svårt. 💰

[@PS-vl6hk]

Pennybridge ftw👆💪

[@carlwrede3850]

Julmust has been a thorn in Coca Colas side for a long time here in Sweden. Coca Cola has successfully become the christmasdrink in basically the whole world exept for Sweden where its sales drop drastically in december.

[@carinaejag]

I am a Swede living in The Netherlands and for me it is a must to send after Swedish Christmas food every year from a German Company started by a Swede called Onfos From there I send after all really traditional Christmas food like the ham and also ofc Apotekarnes Julmust. They actually do send to England as well but they are really having salted prices. I drink julmust to my Christmas dinner and also when I eat Christmas ham sandwiches.

[@momma636]

Min kusin bor i Assen och jag retar henne varje jul med bilder på vårt julbord och julmusten för hon kan inte få tag på sakerna längre via Ikea haha. Onfos vill hon inte handla från pga priserna. Har skickat ner lådor med allt möjligt genom åren, men nu får hon komma hit om hon vill ha hahahaha

[@Idontknowwhoiam22]

We also have "easter soda" (påskmust) which is exactly the same, but with different packeting!

[@SteamboatW]

Julmust can be aged. Sodas can't usually be aged, but Julmust can be aged and you can get vintage Julmust. Julmust is an alcohol free malted beverage with hops. There are several brands, and even barrel aged Julmust, but they're all based of the same essence manufactured by a single family owned company.

[@jimmiekarlsson4458]

Ye at my local ICA they got 3 diffrent aged musts, one is aged in burbon barrels, one in oak and one in rum casks.

[@gungir2295]

You shouldn't drink expired Julmust though. It goes bad.

[@znail4675]

@@gungir2295 No, it doesn't go bad at all. It does change flavor slightly, but some actually prefer aged Julmust.

[@SteamboatW]

@gungir2295 You can age Julmust up to three year. In glass or barrel of course, not in can or pet.

[@MLjungros]

​@@znail4675Love it, agera around a year ....soo good

[@snufsgocci]

Watching this while sipping on Julmust 😋

[@janpersson9818]

As was I though nowadays I have to go with the non-sugar version.

[@metallsnubben]

@@janpersson9818 I gotta say that weirdly, julmust is one of the best non-sugar versions of a soda! Maybe because the sweetener bitterness blends in with the little bit of beer flavour that's supposed to be there!

[@MathiasJonsson-r4j]

Julmust goes really well with traditional Swedish christmas food. Edit: It is almost a must...

[@brabalans348]

Julmust is indeed 100+ years old. Actually the idea is a lot older. It has connections to older brewed drinks like Julmumma, Mjöd and older versions of beer that goes all the way back to the Viking era. The Julmust we know today which is alcohol free was created to be an alcohol free alternative to Julmumma which is a mixture of porter, or port, sometimes beer and sugar-soda (one of the oldest sodas around which is pretty much carbonated sugar water. Mumma is also delicious but will easily get you drunk… 😎 But you are right. Julmust is a real strong tradition.

[@gojada]

Julmust at Christmas is really a tradition! I also drink it every Christmas.

[@TheVikke142]

yes always :) and the day after christmas also, and for about 1 week after christmas until you get tired of it

[@ProgMannen]

It's a strong tradition that coca cola probably never will break !

[@lennartandersson75]

​@@TheVikke142We never get tired of it!

[@TheVikke142]

@@lennartandersson75 haha

[@bonkbonk2670]

We surely miss the Julmust when we are in other countries during Christmas. Imagine Julmust and Julskinka (Christmas ham) with some mustard ... makes me nostalgic every time.☺

[@augustjernberg2512]

Every first sip of the year brings to mind all the christmas memories of the childhood, it's that powerful

[@snorpenbass4196]

There's another really old soda we have, called Trocadero. Know the old saying "it's like comparing apples and oranges"? Well, Trocadero is literally apples and oranges. Only, they figured out how to cross it with Julmust in a mad scientist creation known as Trocamust. It's actually pretty good.

[@SteamboatW]

Trocadero came 1953, but we have Champis that came 1910.

[@herrbonk3635]

Isn't Pommac and Champis older? (Not to mention Sockerdricka.)

[@helvete983]

And Champis too

[@veriahl]

Trocamust is indeed one of the best versions.

[@helvete983]

@@herrbonk3635 Champis was 1910 same as Julmust not sure about Pommac, but Champis is Swedish Pommac is Danish

[@elinsantell5616]

Christmas Must (not christmas soda) is not Coca Cola with cinnamon flavor at all. Rather, it is a sweet version of classic old must that tastes of hops and malt.

That’s obviously where Coke and Pepsi goes wrong. They don’t get that it’s a continuation of a tradition (which also existed in the US, I’m sure) hundreds of years old, not some stupid seasonal marketing campaign.

[@SteamboatW]

Yes, Julmust is from 1910, so more than a hundred years old. We also have Trocadero (1953), Champis (1910) and Pommac (1919) ...

[@kbolt1000]

don't forget Zingo 1958 which was a tribute to Ingemar "Ingo" Joahnsson who became world heavyweight boxing champion that year.

[@SteamboatW]

@kbolt1000 Well, "Ingo" went into bankruptcy in 1960, and Zingo was introduced in 1962 by another brewery.

[@kbolt1000]

@@SteamboatW True..The extract for Ingo soda was produced by AB Ingo-läsk in Stockholm and sold to a large number of breweries around the country that prepared the soft drink under license. Zingo was newly launched in the fall of 1962 by Apotekarnes. Today, it is Carlsberg Sweden that manufactures the soft drink

[@znail4675]

There is even a new thing in recent years that mix Trocadero and Julmust called Trocamust. It's actually quite tasty!

[@Anna-Sofia_L]

@@znail4675 trocamust for the win!! 😂

[@ZeroZingo]

Julmust is the reason Christmas is turning into an all year event, it's just that good.

[@MariaM-oy4qs]

Julmust is a must and it is delicious!! 😋

[@tobiaswedin]

They actually start putting julmust on the shelves by the end of November and it stays up until I'd say mid Januari, and yes everyones obsessively drinks it throughout that entire duration. And by easter we just re-label it as påskmust (easter must) and keeps downing it for another month of the year. ps. to even compare julmust with coca cola that has added cinnamon should be illegal

[@MLjungros]

Julmust🎉 is a must have. No coca cola in my house for christmas. When they start christmas sales around november I even check the date so i can find the oldest ones from the year before...tastes even better. 😂❤

[@Thomaseron2]

Julmust is absolutely my choice of beverage during Christmas. Especially when it's time for Julbord.

[@veriahl]

Well Coca cola does do a lot of advertising every year. Usually with santa in red and all the other stuff you associate with christmas and then we go out and buy apotekarnas julmust which had that appearance since forever. So i would likely say that coca colas advertising increases sales of julmust rather than coke. This product would sell itself everywhere you speak English. "It's a must!"

[@The_Real_Mr_Al]

Also worth of note is that the Americanized red-white-black Santa Claus is credited as a Coca-Cola invention, while Julmust always depict the proper folklore "jultomte" - a form of man-sized Christmas gnome or dwarf-like creature (as opposed to regular tomtar which in folklore came in all kinds of sizes from as small as a thumb to as big as a dwarf or gnome) - which is one of the influences of the Americanized Santa, who is an amalgamation of different European Christmas traditions and folklore such as the Nordic Jultomte, British Father Christmas and Germanic spirit of Saint Nicholaus.

[@veriahl]

​@@The_Real_Mr_Al That is fairly common knowledge yes.

[@nina-kitty6573]

We have always julmust on christmas table, I rather drink it then wine/ beer to food, my son has glas of it next to his other drink... Greatings from Finland 🇫🇮

[@NikesZ28]

We also have Julöl, or Christmas Brew/Beer. Got to try that too if you are a beer drinker 🍺🎅

[@TM-gt9ks]

And svagdricka and julmumma.

[@Arpad30ne]

Julmust tastes like christmas 🎅

[@Sverige10]

in sweden also drink this in Ester but it seas påskmust insted of julmust

[@donquixote1502]

Dear Dwayne, as a Swede I cannot explain how good your English is spoken. I can listen to you for ever.

[@avanjou]

Julmust is delicious, but probably such a special thing because it's only sold around Christmas (and easter but then sold as påskmust). If it were avaliable all year round I don't think it would sell as well. There are rules in some families about when it's okay to start drinking julmust (first of advent, december first, Lucia etc.). I hope you get to try it, it has a very special taste.

[@rosen9425]

Yup nope, should never exist in any store outside of Christmas time. Given the sales they don't even have to. It's a guaranteed revenue boost every year. Påskmust is possibly a bridge too far as is

[@MikaelMurstam]

Julmust originates from my home town, Örebro :)

[@GeoHjalle]

Its 100 year old and doesnt have ANY ads. Still the most popular drink in Sweden in the winter

[@DivineBeingFromHell]

it is magical at christmas with the town decked out in christmas lights :)

[@TheHuffur]

Julmust is definitely a favourite for me to the point I buy a more expensive(5-6 times!) "proper" julmust rather than the cheaper versions. The normal types of julmust shown in the video are good too but can not compare to the expensive ones!

[@JustSaralius]

I agree!

[@mmnr03]

If you buy it in glass bottle, store it for a year. The taste gets better every year for up to two years.

[@linusmedailleu3063]

I have tried a five year old and it wasnt very good so I think 1 year is the sweet spot

[@doop00]

Julmust is special to us, it's that rare special treat during Christmas time, I have two 1.5 litre bottles in my fridge right now, it's delicious.

[@YvonneJohansson-po3vm]

They have an Swedish store in London. Totally Swedish! Ask them if they have julmust.

[@tangfors]

He lives in Asia I believe and even when he lived in England he didn't live in London. He seems to dislike London quite a bit.

[@YvonneJohansson-po3vm]

Ok! Thanks.

[@mariagotherstrom9533]

Yes! Julmust is a must!

[@lizette87]

Yes, around Christmas - julmust is what this gal guzzles down. At Easter, it's påskmust - the Easter version. Merry Christmas! 🎅🎄

[@daclownn]

I LOVE JULMUST 🤘🤘🤘❄️❄️❄️🥤🥤🥤

[@stemid85]

I don't drink soda but even I will have a couple bottles of julmust during Christmas.

[@HorribleGoose]

the one thing i love about my home country is that coca cola actually has to compete at christmas, yes I am a swed and I love IT!!! god jusl och gott nyt år allihopa!

[@Elina-backlund]

And Easter soda! And yeah Sweden is beautiful at all times autumn,winter,summer and spring

[@KimFareseed]

That reminds me, I still need to stock up for this december.

[@Babesinthewood97]

You also need to try Svagdricka. It’s like a mild thin stout, bordering on julmust.

[@atheos5748]

Christmas and easter soda. I dont even drink soda, but i make an exception for the must.

[@X_MakesMusicAndSongs]

Julmust and Påskmust is the most delicious drink I've had my whole life. It's the best thing ever(for me)!

[@deaodaggi]

Julmust is a must!!! ❤

[@Paroxid]

If you visit Gothenburg then you have to visit Liseberg. It is the largest amusement park in Scandinavia and one of the biggest in Europe. Anyway, every Christmas (mid November to a few days after Christmas) they make it magical with fairy lights everywhere, the trees as all covered in lights and it’s just magical. Of course you need to visit after it gets dark but that shouldn’t be a problem since it’s pitch black by early afternoon. Don’t miss the Swedish ”julbord” and of course, ”julmust”. And don’t forget the Swedish gingerbread cookies and all the Swedish Christmas candy we make. ☺️

[@michelleherft3860]

Can't have a christmas without julmust 😋 I like the foamy it is. And this year we got julmust ice cream too.

[@Eyrenni]

I have a Welsh friend who loves Julmust. I always brought (if I was going to her for Christmas) or sent some (if I wasn't going) to her while living in the UK.

[@macjonte]

We buy lots extra cans after Christmas so we have for a month. Don’t dare to drink it, the end will get sooner. So now it’s Christmas again and I still have some from last Christmas. What a wham.

[@camillaa-k6179]

Cold jul/påskmust on a hot summersday, is heaven🥰

[@gobe90]

Julmust and Glögg is mostly all we drink during Christmas and there is loads of gingerbread on the table every day, home made or bought

[@MacKnight]

Thanks for reminding me to order Julmust. ZEUNERTS JULMUST IS DA BOSS!

[@ItsThatRebz]

Not me watching this while casually sipping on my julmust. Love it so much.

[@JediMB]

Nice to see the Gävle Goat there, at the end. I'm a local. I picked up three different bottles of (sugar free) Julmust yesterday. My Julmust-consumption won't affect Coca Cola's bottom line, though, as I've also long-since replaced their product with the Finnish MySoda brand of cola concentrate.

[@Random-cl2zl]

The specific spice mix for the drink is actually a secret blend still owned by the family of it's creator. Since breweries can only get the spice mix from them it should be pretty obvious why it's so rare outside of Sweden.

[@mr.sts.p]

First Jul must was sold at Christmas 1910 Apotekarnas and I allways drink Julmust at Christmas and Påsk must at Easter.

[@Szyrix]

ApotekArnes

[@ingerjochnick9533]

I n e v e r drink Coca Cola. There is no Christmas without Julmust.

[@Lottusgang]

Basicly the same at easter becus påskmust

[@j0n3x24]

Julmust is defo a huge part of Christmas. Freaking love it. 2 have it 2 times a year. Both at Christmas & at Easter. Then its called Påskmust Eastermust.

[@vincentmedic4609]

Haha, just now I spontaneously bought a julmust at the grocery store and sat down to enjoy it, and bam pops up this video!

[@mikaelanystrom3266]

I LOVE julmust. From October to January that’s almost all I drink ❤❤❤

[@chrisrudling9795]

Hi, Swede here! You HAVE to have julmust. It’s better than regular of any brand. I buy up a big stock of it every Christmas and Easter so I can have a glass all year around. Btw, some Swedish people would say this is blasphemy.

[@viktorlindqvist5308]

If you're gonna try out Julmust Zeunertz is the go-to. It's the best one, its not as sweet as the other ones and absolutely perfect.

[@JustSaralius]

Zeunerts is our go-to as well! Much more flavourful and, as you say, not as sickly sweet as some cheaper brands. But I think it's always fun to try different ones from small scale producers (artisinal) since it usually has more flavour and the spices and juniper come through more. 😊

[@hansmuller1625]

Julmust is the best! I rarely drink sodas, but if Julmust is available i will get it. I'll mail you a bottle if you give me the details.

[@theheavymetalbrony2257]

Yes! Julmust is a staple of Sweden. It started as an alternative to stronger drinks (ale, mumma and the likes), to a more sober version for our Julbord (Christmas-Table) , although some of us ( counting myself)) do partake in the ingestion of Skåne Akvavit, or OP Anderson. Or as Gustaf Svensson would say; where is my little friend XD

[@bubach85]

It’s probably available at your local IKEA store, pretty sure I got it at IKEA in Perth once.

I am having Julmust right now, the sugar free version. Love it.

[@petter5721]

Julmust is a must 🎄👍🏻 Påskmust as well (Easter).

[@faitfulfist4426]

Tbh Sweden in winter is hell in hearth, we are so depressed, WHEN SUMMER COMES WE ARE THE HAPPIEST FOLK ON EARTH

[@annsidbrant5350]

I don't drink Coca-Cola, but I do drink Julmust during Christmas!

[@Ciofey]

Swedish julmust alone, is reason enough to move to Sweden. Welcome!🥰

[@jessicawaldeback]

It’s not only Julmust that we drink. Massive amounts of bottles of Julmust is sold during the Christmas season, but the few that’s not sold are supposedly rebranded as Påskmust (Easter soda). These last few years (or perhaps during a few years, back 10 years ago or so) Sommarmust (summer soda) has been on the shelves.

[@avernion]

I love coca cola’s Christmas adds. They sucker punch me into the holiday spirit and makes me crave julmust even more! In fact, we’re having julmust at dinner today. Yummy!

[@carinasharpneiiendam3517]

We love Julmust, it's a soft drink that changes its name during Easter and then it's called Påskmust (Easter must)😊

[@fia9845]

My whole family goes "ew no thanks" when the coca-cola christmas ads come on, whilst sippin' on some julmust LOL

[@viktoriabackeus7610]

Drinking it as we speak x) We have the coca cola ad with the christmas train or whatever, but as said in the video we're all going to drink Julmust over coca cola at Christmas.

[@felicialidback5637]

Julmust is actually the only soda I like, except for påskmust. 😁

[@anderslisterberg6871]

Zeunerts Julmust is the best. And mixed 50\50 with beer it's a perfect companion to Swedish julbord.

[@calm_skies]

No way this got recommended to me while i'm drinking a glass of julmust 😭

[@susi_gron]

Of course Julmust is it tradition to drink, but it’s also it is coming at Easter time and then it’s cold Påskmust ❤💛

[@maddragon3076]

We also have påskmusk. Same thing but sold during easter.

[@Zabiru-]

Currently drinking julmust and eating a sandwich while watching this xD. One thing - Something this guy fails to mention is that Julmust isn't just available during the winter holidays. It's also sold during Easter under the name Påskmust. It's exactly the same drink, the only difference is the name and the label. It's funny that you mention the "Holidays are coming" Coke advert. If anyone knows this for sure they are free to correct me, of course, but I'm like 70-80% sure they've stopped broadcasting it here in Sweden. Granted, I no longer own a TV and watch all my stuff on the computer, but I distinctly remember seeing it when I was a kid. Later on when I was like 25 (about 10 years ago) however, I never remember seeing it. Edit: One last edit - I looked into the 100+ years claim. It's true. The drink was introduced in the early 1900s as Christmas Beer, but in 1922 it changed it's name to the current Julmust. The name itself is a compound word consisting of Jul (Christmas) and Must (exists as an English word too, but synonyms include: Juice, Cider).

[@HenrikJacobsson77]

Yes, a chilled from outside on porch (just around the zero celsius) to table or sofa at xmas timas is a must

[@Tapio86]

Julmust... It's Yule...and a must!

[@lars-goranberg1422]

The Swedish drink Jul must should be drunk in a glass bottle of 33 cl and it should preferably be from Apotekarens Bryggeri. The julmust must have a temperature of 8 degrees C to make itself at its best! Perfect drink for the Swedish Christmas table and perfect for drinks 8 cl vodka and Julmust!🎅🤶🧑‍🎄