Hi Sir, does it apply for book product also? My exact match kw campaign always has terrible ACOS 🤯
@RP-nm4no7 ай бұрын
Let's say I want traffic for the search term "drone" and I set up an exact match and a broad match campaign for it. If I negate out everything other than the exact search term "drone" in the broad match campaign, are you suggesting that I will get clicks on the exact search term "drone" and nothing else cheaper than I would in the exact match campaign? This would suggest that exact match and broad match targeting type have separate auctions for specific search terms which I find hard to believe. OR are you merely saying that I will get cheaper traffic on the broad targeting because it will go after a wide net of long-tail search terms related to drone which bring down the price on the overall targeting?
@BORNOVAMED3 ай бұрын
Hello , thanks for video , one little question , for example a keyword " nitrile gloves " , we gave the bid for broad and didnt give a bid for exact match , when people text only " nitrile gloves " , broad match covers exact match or i have to give a bid for exact match ?
@MyAmazonGuy3 ай бұрын
Broad covers exact but exact often needs higher bid
@bestamazonproductreviews7 ай бұрын
The reaon broad match is cheaper is because it's pulling in keywords with less buyer intent, no? So the bid might be less for general broad match KWs but you open yourself up to paying one KW with high buyer intent/specificity, then the next one you pay for might be low buyer/intent.
@quickpstuts412Ай бұрын
This is the answer.
@TõnisPõldvee11 ай бұрын
It's unreal how many golden nuggets you drop on us. Thank you.
@MyAmazonGuy11 ай бұрын
It's out of selfishness. Every 5 videos I drop one person signs up for one of my services.
@kmander10 ай бұрын
Nope! A lot of misunderstanding about the ad auction and reporting.
@vickysharma75410 ай бұрын
Hi, I have a question for you Hello, I need to ask a question. I am facing an ongoing problem with one of my competitors repeatedly ordering my products using different IDs. They consistently return the items and demand replacements. Despite my numerous attempts to address this issue with the support team,I have not received any response from them. As a result, I am now at a point where I am incurring financial losses. If you were facing this situation, what steps would you take to address this issue?
@manastiwari777611 ай бұрын
Thanks for sharing.... Plz make a video of bulk advertising campaign and optimisation
@Adam-p8h7h11 ай бұрын
Hey man, I appreciate your content its helping me tremendously espically since I spent so much on launching products. THANK YOU!
@chrissong86164 ай бұрын
Do you add the same kwds on both phrase and broad?
@MyAmazonGuy4 ай бұрын
Yes
@elvinzeynalov951910 ай бұрын
If we achieve good results with a $15 budget, is there a need to increase the budget?
@spinoza31111 ай бұрын
Simple but not always obvious … great insight
@bmelika11 ай бұрын
God bless your children Steven.
@EcomBreakthrough11 ай бұрын
Why does a broad campaign not perform so well after 6 months let's say? Are we supposed to run broad matches campaigns with same keywords again?
@MyAmazonGuy10 ай бұрын
Lubna, you can get a specific strategy for your brand from one of our coaches here myamazonguy.com/book-a-coaching-call/
@pete910511 ай бұрын
I always appreciate your content 🙏🏻. Does using broad match still rank you effectivly for keywords even tho they are not exact?
@MyAmazonGuy11 ай бұрын
💯 yes
@anooppatel836511 ай бұрын
Great Video Steven! I like these real-time explanations. I never regret spending time watching your videos.
@MyAmazonGuy11 ай бұрын
They are my favorite too
@figmafairy119 ай бұрын
inspired, Subscribed!
@forgiveandmoveon11 ай бұрын
Thanks Steven. At this point, I'll experiment with just about anything because Amazon algorithm keeps changing. I'm implementing the broad now and will monitor it.
@MyAmazonGuy11 ай бұрын
Run negations and you won't regret
@geraldgaddy36711 ай бұрын
@@MyAmazonGuy I sure will. Thanks.
@youtube-Tanaview11 ай бұрын
I believe bidding less is much better than negating keywords
@MyAmazonGuy11 ай бұрын
Why
@Ali-vj6we10 ай бұрын
Interesting!
@PPCJumpStart11 ай бұрын
What you forget to mention is broad / auto campaigns have higher potential to cause more bloat / wasted ad spend given their broad targeting. Hence, for someone focusing on profitability / low tacos - it’s best to start with exact match type, and once that’s taken care of - client happy with tacos - we introduce broader targeting
@MyAmazonGuy11 ай бұрын
I said they take more work and to run negations
@healthyhindu679911 ай бұрын
@@PPCJumpStart the best practice is to start with auto campaign run it for at least 2 weeks $100 daily budget or more. Then extract good search terms and run on broad match manual campaign. Don't turn off auto campaign or negate the converting search terms. Do negations on irrelevant search terms and less profitable terms.
@deano-deany6 ай бұрын
@@healthyhindu6799 Conventional advise is to negate converting search terms from auto when you move them to broad, however, some others say not to negate. Can you explain please why you advise not to negate from auto please?