Why DYED HAIR Stopped Being So Edgy

The girl with colorful dyed hair used to be the outlier and rebel - so how did she go mainstream?
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Dyed hair was once a visual shorthand to convey a character’s “edginess” or "alternativeness.” It even came across to some as scary, unsettling, a threatening challenge to the social status quo. Today, though, alternative style in a broader sense is now becoming mainstream (or at least, what visually passes for or once was alternative.) Elements that used to be derided or stigmatized in mainstream commercial arenas - such as brightly dyed hair - are now prized, and popularized by contemporary stars.
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As we attempt to articulate ourselves and our experiences, it makes sense that we want to push the way we look in different directions, too. When we express more of ourselves on the surface, this can be a satisfying way of bringing our inner feelings and deeper sense of self into the apparent world. Anthropologists have written for decades about how it’s part of human nature to want to change what we see in the mirror. Why not change it to reflect a favorite color, the mood we happen to be in, or the emotion we want to feel? In dark times, a little rainbow goes a long way.
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