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@Lia-sienna2 ай бұрын
Great video, once again! I have two questions. 1. Do you actually not work with dropshippers at all? I mean what difference does it make on your end if ads are the same anyways, and the only difference is the fulfillment method? 2. I know drop shippers can’t scale because of lack of knowledge and massive creative testing, but isn’t there such thing as product saturation? Regardless of how many new creatives you have, at some point the product will fill the market. So doesn’t this make DS better in a way since you can easily pivot to another product? Thank you again for the fire video
@KonstantinosDoulgeridis2 ай бұрын
Hi 1. You are right to ask that. It looks like I hate them but there are many good proffesional dropshipers and yes I do work a lot with the most successful ones. Especially in the mentoring side fixing their mindsets after some stupid programs they join :). To answer it more clearly I do work with several but all of them are experienced and not begginner hustlers. 2 A main thing with dropshippers is other dropshippers copying them. So either you go scale fast make as much as you can or you control the product production after early success or you pivot to other products as you said with other pixels and other ad accounts Thanks
@paulius_ze2 ай бұрын
What usually happens is marketers find 1-2 creatives that are performing well and they scale them as hard as possible. However, when the ad fatigue hits they are forced to close the stores as they don't have a proper structure on how to test creatives and maintain profitability for 3, 6, 12 months, or more. But that can really happen to anyone - whether you're a dropshipper or a real brand. The only thing that's different with dropshipping is the fulfillment method.
@KonstantinosDoulgeridis2 ай бұрын
Another big mistake is that nobody teaches them how to scale down if things get bad. You need to decrease spend and leave it for 2-3 days. Most decrease and next day again and again and again next day. They dont even know how to treat it when it colapses to at least try saving it.
@liar452 ай бұрын
Konstantinos, you did it again! This video is an absolute game-changer-seriously, I feel like I just unlocked a whole new level in Facebook ads. The way you broke down the strategies to scale to $300K... mind-blowing!🔥🔥 1. In a CBO campaign with 4 ad sets, 2 ad sets have a leading ad that is consuming the budget but not generating purchases or checkouts. The other 2 ad sets have barely any spent. The product costs are around $120, should I wait until the remaining ads in those 2 ad sets start spending, turn off the underperforming ads (big need?) or create a new campaign excluding those 2 ads? The leading ads spent $100 each and have no conversions. 2.Do you recommend the setting turning on "offline events' in the ad level settings 3. Would you prefer using Advantage+ Catalog, or is it better to keep the catalog in the standard ad level settings?
@KonstantinosDoulgeridis2 ай бұрын
Hey Watch the last podcast by the way! 1. I will not do optimize of campaign on text cause I dont have vision powers to see the ad account, no matter how many stats you give me :) 2 I dont use it at all. I never check this option 3 It can work in both type of campaign really well. Whatever works best on the ad account use it there.
@eduardomuniz62462 ай бұрын
Perfect timing as I just ran a campaign to the ground by being too greedy... I really like the distinction you made between scaling aggressively for a holiday ad vs evergreen ad. On a somewhat related note, I was just watching your Podcast #50 - Xmas Ads! and was wondering if you had a simple rule for how much to spend for Xmas based on what your accounts spend on BFCM and how shopping demand changes between the two periods. Sorry if you've already answered this in another video. As always, thanks so much for any insights here Konstantinos!
@KonstantinosDoulgeridis2 ай бұрын
Thanks man! So the correlation to my mind is simple and what I say to clients. I dont know about the spend cause it will depend on the BF results and how much it will scale but I do know that you need half the amount of creatives for xmas compared to black Friday.
@eduardomuniz62462 ай бұрын
@@KonstantinosDoulgeridis Great to know and I'll give that a try!
@ivan58622 ай бұрын
Hey Kon, great video as always, always looking forward to your uploads! I've had a question though... I've been running my ads very profitably for the past month but ran into some external issues which made me turn my ads off. When relaunching, one of my ads got rejected and my performance took a massive hit and I am struggling to get consistent sales and break even every since. It feels like I am using a completely different ad account... How big of an impact can ad rejections have on ad performance and how should I approach this situation of fighting my way back to profitability?
@KonstantinosDoulgeridis2 ай бұрын
So first of all let me say that you are not paranoid. Ad rejection, payment rejections and many more can bring lower quality traffic to the ad account. 2 things: The fact that you scaled and you had x ROAS with x spend belongs to the past since you were not able to keep it. It is not only the ad account but also the period, the competition and in general the fact that the situation now is not the same as when you started scaling. So forget what you had and build it all over step by step like before. You cant just go to where you were just like that. Now that we adressed the first thing lets go to what we do now. You will work with a second ad account also to compare if you get better results there. Sometimes this is the case. Your main ad account will recover eventually, those shadow bans dont last forever they have internal clocks. You will push each time more to where you get better results and so on. Dont abandon the main ad account just split the budget for a period.
@ivan58622 ай бұрын
@@KonstantinosDoulgeridis Thank you so much for the answer and clearing this up. I will keep pushing on my main and side ad accounts and monitor the results. You never fail to point me in the right direction. Have a good one Kon!
@KonstantinosDoulgeridis2 ай бұрын
Thanks my friend. Good luck and be patient!
@ODaughterofZionMinistries2 ай бұрын
I’m on the evergreen side. As you know I screwed my ad account using bad methods from others we shall not name on this platform. Your advice helped me get my spending and roas back. I stopped scaling to let it be until November. It’s spending so it’s ok. I plan to launch new ads after the election.