How To Crush Facebook Ads with a Small Budget

[@BenHeath]

Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-smallbudget1124-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-SmallBudget1124-fbdfy

[@poorgamer9717]

Make a video for a Facebook consulting agency.

[@rollwiththetroll7497]

Where is the link for the hubspot ad examples?

[@mihaellaa.7911]

A huge thank you from the bottom of my heart, I can't tell you how much I waited such a video and you are the only one who actually took the time to talk about this. All of my clients are new brands, starting with small budget and it's been such a mess trying to figure out exactly how to make winning ads. Now, I think we will have much greater odds, without spending more than they can handle.

[@mihaellaa.7911]

Also, should we worry if most of the time our ads don't get 50 conversions per week, because with new brands that's almost impossible. Do you have any tips for this case? Thanks in advance once again!

[@ex-surge]

​@@mihaellaa.7911 might be a useless reply, it being a month ago, but, it's not really a problem. As long as you make converting ads, and consistently advertise you should be good

[@mihaellaa.7911]

@ thanks so much!

[@cherylbravo625]

Thanks so much for your video! This is the first video I have seen for people with small ad budgets. Very helpful. I have been turning off the ads because I was using the metrics of ad accounts with a larger budget. Now I will let them run longer.

[@BenHeath]

Happy to help :)

[@aronuchukwuezugo615]

For people in and selling to third countries, your definition of small budget is huge budget to us. And I do see results with $100/month budget.

[@sohamkhemka]

Yes, exactly.. it would be more useful to know how much % to put into the ads

[@samuelmwangi5290]

Yes the definition of tiny ads is a huge budget here and great result too .I think most business don't advertise and bidding is low

[@FreeClipzz]

love the way you teach, really gain a lot from these videos

[@hydensiqdigital]

Been loving your content. Great information as always. Do you think you can discuss on navigating through metals new data restrictions on Healthcare?

[@femeia.eleganta]

So to understand: I let my campaign in advantage + without adding details information about my audience, and in the ad campaign description I specify that my service is just for healthcare industry? Did I get it right?

[@mindulachulitha210]

#3: Disagree, most of the smaller budget accounts are relatively newer to the Meta advertising ecosystem. Thus, ad accounts do not have conversion data points to leverage most of the advantage+ features. Whats need to be done is find out a direct interest audience and create ads that appeal to them. Simultaneously running a remarketing campaign with testimonial+irresistible offer could accomplish the full funnel journey of a customer.

[@Geordie-rr2gq]

Hi there, interesting points. Could you say what you mean by a 'direct interest' audience please? Is this people who are already buying products like yours, or using similar services?

[@gcsugirl]

My issue is that I’m no longer able to target interests because Advantage+ overrides everything

[@francesco.monterosso]

Un video che vale oro! Salvato nei miei “TOP Video” per riguardarlo altre 10 volte. Grande Rob 💚

[@Workdbank]

Contactez-nous si vous avez besoin d'un prêt commercial pouvant atteindre 10 000 USD et pouvant être remboursé en 12 mois.

[@melisaryun]

In this video, you mentioned you have another video about advertising for awareness over leads and sales (which applies to my unique business). Please send the link I’m very interested!

[@NgaiChakLo]

Thank you so much on the amazing video. Just a quick question for "Spend more on conversion", do we need to set the Cost Per Result Goal to be higher under the conversion setting? Or is it just a mental expectation thing?

[@zommbyy5151]

really worth watching

[@danielladivine3118]

Overall great video and content. Thanks

[@shawnfoster4506]

Does it make sense when starting out with a small budget to niche down geographically? Say, target your city only as a way to concentrate the budget in a smaller area?

[@CainwellSantana]

is this only for branded or also general dropshipping?

[@Настоящеевремя-й7к]

Could you tell me, did you use for this campaign that you showed us in the video retargeting audiences? Or cold audiences

[@hansindeveloper]

hi bem when you say niche down on the targeting, I get that you tailor the content to be specific to your target audience, but what about the targeting settings of the ads itself? do you still go broad and hope that meta find the ideal target based on your content? or you set some targeting manually such as gender, age, occupation , or region? thanks!

[@H--NTON]

Great video 👍super helpful

[@zommbyy5151]

ben heath can you please tell us what mic you use for recording videos

[@filmingyu6623]

Also if we had just $150 to test 1 new ad, would you rather spend $50/day for 3 days or divide it to $30/day for 5 days? Does it matter or better for data for more days but on same amount?

[@Luca-mf8tr]

Very helpful, thanks a lot

[@dimitriosapidopoulos3119]

Hey Ben, I have a question about the 7th tip. Why as a brand/budget grows does it need to make its message more generic? Couldn't it put out different messages for each market segment it serves? I mean since it puts out a message for a specific market segment, why not continue in the same way by increasing the budget and adding new market segments but keeping the message very specific for each segment? Thank you in advance for your time!

[@djessybandayi5636]

Hi Ben, I really appriciate your videos, can you please make a video on fb ads using whatsapp as landing page please?

[@tomrado5249]

We've been running our ad for a little over a week. We're a custom cabinet shop advertising to our town and the town beside us. We've gained 10 followers, reached 1,400 accounts, 2,000 impressions and we've got one lead. So far we've spent $60. Is that a good rate of return or is it low?

[@MozCleaningSolutions]

First of All. Great video! I owne a small cleaning business and I am only getting into running meta ads. I wanted to know from you what I can realistically expect in terns of new followers from tunning ads lets say for the 2 USD package ruinning for about two weeks reaching on average 4K people per day?

[@Shophunterhunter]

And do you do like campaign for your page?

[@Zignito]

Thank you Ben

[@filmingyu6623]

For the learning phase segment, it sounds like it's better to spend more money upfront to get faster results/conversions, so for a new ad, is it better to do $80-100/day as opposed to $20-30/day?

[@javier01]

Ben, do you have a video that matches with this one that talks about campaign structure?

[@Fozzy4321]

Hi Ben, love your vids and will be watching 1 per day until I get my ad account sorted. I have a product tailored for Type 1 Diabetics. Would Advantage + seek this audience out or would I be wastig my money and better off with just a Retargeting ad? Thanks mate.

[@fluffandfold1833]

9:21 Hey Ben what are the best videos to watch for your omnipresent content strategy?

[@OrangeUtopia]

Hey fella useful content! Can I ask if I’m right also by thinking if you’re prepared to give it time. Then by placing a £1 or $1 per day for 1 campaign and let this run for a long period, this will only help the fb system get better over time? Meaning keeping a campaign running on a really low budget could have more advantages to using a large budget over 2-3 days then turning that campaign off quickly

[@aichaboutiba9361]

When there is a plus in our offer and we have to change the ads to include the whole mew offer, should we decrease the budget because we it's a new ads ?

[@filmingyu6623]

Do you recommend 1 campaign PER 1 product/offer (so multiple campaign depending on product or audience)? Or can we change different products/offers PER ad set under 1 campaign?

[@Seth_Wilson-n8c]

Hey Ben, I am a relatively new business owner who provides counselling and reiki to clients who live locally to me in Brisbane, but also interstate throughout Australia. I am looking to scale my business up further than where it is now as I only have a handful of clients every so often. You said that you support people like myself who curerntly have "tiny" budgets, and I was wondering if we could organise a time to have a chat about advertising stratergies to get more clients through the door :)

[@shanjohnson3332]

Ben at 9:26 you mentioning including a link to omnipresent strategy. I don’t see it In description. Cheers

[@BenHeath]

Ah ok, here it is: kzbin.info/www/bejne/pXazlqSrhLaHfqs

[@sr.axel322]

The ponint number 7 you mentioned "Go niche"... but you also mention in other videos that it's better to Go broad... so, It doesn't apply, the strategy of going broad, when you have a small budget?

[@BenHeath]

There's nuance that you've missed there. You should go broad with targeting but niche with your messaging. Big difference there.

[@sr.axel322]

@BenHeath WOW!! Thanks, Ben!!

[@JoyStudioPlus]

Your videos are top-notch! I made some edits to one-how can I send it to you?

[@zakthackery1470]

Is the holiday season a bad time for small budget accounts to start running ads?

[@purpleyt01]

20$ Daily - No, 20$ is the monthly budget of my clients.

[@sweetram6184]

So are you saying that going through you is a better option? 😮

[@purpleyt01]

@sweetram6184 no i am saying that my clients monthly budget is 20$ only and in video he said that minimum clients budget should be 20$ daily.

[@sweetram6184]

@@purpleyt01 So when you say clients do you mean that you work for someone, because usually clients means that?

[@purpleyt01]

@sweetram6184 yes absolutely right, i work for some peoples & companies

[@JanT-f8t]

Hi, what kind of businesses they do?

[@shawnfoster4506]

Regarding your recommendation to limit your target market, could this be applied geographically for a local service business? So instead of targeting the entire area we're willing to service (~300k facebook users according to Meta) maybe limit the area targeted to 100-150k to start?

[@MYMoroccofirst]

Thank youuuu

[@jadhavsecurityservice6115]

Ben i have one question i crate new facebook ads account 3 days ago and I'm running ads since last night and I don't get any result my ad copy my videos and my product my website is best so how many days take to facebook algorithm to give mi result or how many days should I wait and switch to different ad format for texting different things

[@mangeshchalan8786]

3_4

[@martimcampos25]

Hey Ben, I love your videos and would really appreciate if you could give me a bit of advice. I run my ads and want leads to schedule a call, should I optimize the pixel for the "thank you scheduling page" after they've booked or should I optimize for the optin button? All leads opt in but only like 25% of them actually book a call. I don't really know what to do here. I'm currently optimizing for scheduling. Any words would be appreciated! 🙏🏻 Love your work mate 👏🏻

[@BenHeath]

Thanks :) If you're getting enough conversion volume I would go with the thank you page after scheduling a call.

[@martimcampos25]

@BenHeath thank you for your answer! I'm only spending £10 per day and getting about 1 lead per day so I wouldn't say it's high volume. CTR is about 5%, and conv on landing page is 8%. I'm afraid of increasing ad budget but maybe that's the next step 😬

[@shanjohnson3332]

⁠​⁠@@martimcampos25both those ratios are great. But you need closing ratio too. If that’s solid too Scale.

[@InanBhuiyan]

Ben, if the business is small and doesnt have much purchase data, in that case, do you think running sales campaign would be worthwhile ?? Any recommendation what to do then?

[@harshadparab2042]

hey yes you shuld alwasy stick to purchase conversion for a starting and a small brand as you will waste money on engagement and awareness so better use only conversions and once you have a good reach and in a better position with decent roas of around 2 to 2.5 x scale it and start with 1 awareness ad that's it just to be in a budget

[@InanBhuiyan]

@@harshadparab2042 so should I start with 1 awareness campaign and then quickly move to sales campaign for the future ones??

[@InanBhuiyan]

@@marijana5926 yeah that is my concern as well ...I was a bit taken back when Ben said to run sales campaign directly....Thanks for the clarification

[@slimmixedit]

I am running ads to a website that doesn't allow tracking through a pixel is it still best to use a leads or sales campaign or at that point should i just go with traffic? I know leads and sales is best but I'm afraid without the conversion tracking it might mess up Metas targeting etc.

[@BenHeath]

Without the ability to track conversions it doesn't make any difference honestly. I'd probably just go with traffic

[@JakeDaaGreat]

We work with sports clubs and organizations in the US, many of which use 3rd party software's for registrations, how would you track that for conversions?

[@spanishshard4959]

Depending on their website provider (Shopify, Wordpress…), you can often link your FB pixel with their website html code to track conversions and make them show up on your ads manager metrics. This, or depend on their trustworthiness for them to inform you of which leads ended up converting.

[@Sully_one]

How to know if an ad is performing well in the Facebook library?

[@Nik-y3m]

Awesome Ben. I've been trying to add my card to new business portfolio.. at portfolio level so that I can use that with my clients ad accounts. It shows couldn't verify.. but I have successfully added the same card to my ad account, it verified my card successfully it's active on ad account but is not verifying on business portfolio level. Why it's not verifying at portfolio level?? I have enabled everything like eCommerce shopping, international transactions all that to my card. Can I add my card directly to my clients ad accounts so that I can run ads for them? Does it go against FB rules? Is it safe? Tried to contact Fb customer care but didn't get their number, email... What should I do??

[@filmingyu6623]

Using small budget $20-50/day, how many minimum Days would you try a new campaign/new ad creative (on newer ad account) before deciding to turn it off if no results? And how do you decide to keep going after xxx amount of days?

[@JonhPrilBacus]

5-7 days window (If you are willing to spend more money upfront for your to get profitable as you progress using the platform) 3-5 days window (If you are not willing to lose money because you’re still tight in budget but you will not get the “results” that you’re aiming for) Determine your KPI. That’s how you can tell whether your Facebook ads is working or need improvements. Do not stop using the platform if you want to scale in your business. Trust Facebook Meta system that it will work for you in the long run. Before you start advertising, you need to set an amount of budget that you are willing to lose to allow meta ads to gather data for you that will make your business grow.

[@filmingyu6623]

@@JonhPrilBacus Wow thanks!! When you say "Do not stop using the platform" do you mean ever stop the daily budget even if I need to go from $30/day to $5/day if budget is tight for a season? AKA never turn a campaign off, keep spending money to gather data and just switch our creative (like DCTs) to test which ad will eventually work then scale?

[@JonhPrilBacus]

@ Yes! Technically if you haven’t reached your sales goal. If you have a campaign for a specific product/service, I’m sure you have a goal in mind that you set to hit this xx amount for a profitable campaign run. If you hit your sales goal, then you can stop the campaign for that specific product/service and transition to another one considering that Meta has been able to generate profitable conversions. I do not see any reason a business will stop using the platform if they are profitable in the first place. 😊 You just need to be patient while starting out or in the learning phase because this is where most small businesses are stuck and saying Facebook ads is not for them because they don’t have the patience to lose money for now to be profitable in the future. What I’m saying is based on my personal experience that I’m doing for my business. Before you start running a campaign, you need to make sure to set an amount of investment that you’re ok to spend in the platform and never go down to that amount to allow Meta to learn as fast as they can for your business needs. For my end, I set $200/day, win or lose, that’s the amount of daily budget that I need to spend/lose because I know Meta will find the right customers for my business, and the learning process is faster. Hope this helps. Disclaimer: I’m just a type of business owner ok losing money for now to be profitable in the long run and it’s proven and implemented this strategy to my brand clients as well. If that is not your risk appetite, then following this advice of mine will only cost you. It’s always depends on your risk appetite. 🙌🏻

[@MajCelimcoach]

Ben, great vid mate!

[@BenHeath]

Thanks a lot :)

[@arulselvan4795]

Is ROAS is only on setting a facebook pixel

[@BenHeath]

You can track it without out, but it's much harder.

[@shawnfoster4506]

Is it possible to succeed with a small budget (say $50/day) as a local service business with a new ad account during this time of year? I know the holidays are very competitive

[@Mindset-grindset81]

Yes its possible, whatever niche, just get testimonial videos and your off to go, i worked with 2 testimonials on my agency service business when starting and it worked hugely with a budget of 7$/day. Now have about 15 testimonials so i pick and choose which i want to gain traction the only reason i cant use the old ones as much is because of time Factor the more the recent the more appealing it is. Its best to take Ben's advice when he does respond since his more seasoned, details above were from personal businesses that i applied the same strategy and it didn't fail me -Agency service -Sales business

[@BenHeath]

Yes :)

[@jakesweeney9076]

Hi Ben, what if you advertising a small bricks and motor store? Would you then be more comfortable running an awareness campaign that drives people actually into your store or would you rather create Leeds such as an email Database in order to market to them later on

[@AbundantIntentionalMarketing]

I would run a low budget Google Ad ($10-$15/day) for a B&M optimized for store visits. As people search for the niche in their area it will come up. Works really well when you get the keywords dialed in. That’s my experience. Ben probably has more insight on this.

[@osbornshiloh-j3o]

Hey can this work for LEAD GEN ?

[@thenecroyeti1]

Past success is not a predictor of future performance. Any idiot with a laptop could find success with Meta in 2016, the landscape today has changed completely. What we have left is a bunch of Guru's who made their money when times were different/easier.

[@BenHeath]

Past success is absolutely a predictor of future performance. I know that’s the legal disclaimer for a lot of things but in real life that line is nonsense. How else would you determine if anyone is good is anything? How do we know Messi is really good at football? Because of past success

[@jankovrsnak1270]

Both are right. It depends on person and outside circumstances right?

[@shanjohnson3332]

I’ve bought Ben’s course. He updates is ALL the time keeping up with ALL the Meta changes. He’s one of the good guys actually getting success for both his Agency clients and his coaching students. I literally have never stood up for a content creator before, Ben works hard to stay at the very top of his game for his clients.

[@marijasakalieva]

Guys can i csncel the ads mastery course if i dont like it after some month or not?

[@BenHeath]

Sure :)

[@josephmaloney2312]

wheres the link to your school group?

[@vinhtongba5237]

I started a campaign with a low budget of about $5/day. After spending around $1,677.33, the campaign generated 51 results with a CPR of 32.89 and a ROAS of 2.26. What should I do with this campaign? Should I keep the daily budget low or increase it to match the CPR level

[@Jurps]

2.26 roas is ok, but try to get a higher roa, learn to scale ur campaign to whichever ads has the best results

[@BenHeath]

That depends what your break even ROAS is? If that’s nicely profitable, you can scale :)

[@ElLenadorLA]

Oh man, no one in my niche market has Facebook ads 😂 may have to caste a wider net.

[@BenHeath]

You can also look at that as a huge opportunity :)

[@Youtubedude10]

I need help. My instagram account has a bug were I can't promote my post even without a Facebook account. I used to have it linked to a Facebook account, which for some reason got deactivated. could be because I didn't upload ID or something. Nothing illegal. Now IG wont even allow me to link a new Facebook account to my current instagram because of this bug, and I can't promote post without FB either. Im stuck. I can't even contact support! What do I do? Think also its because I can't fully remove the old FB linked account

[@filmingyu6623]

What if you set a budget of $20-30/day for 7 days on a new ad/campaign but NO SALES, is 7 days at $20-30/day enough time or money to decide that it's not a good ad and turn it off?

[@BenHeath]

That depends on your target cost per sale. If you need to generate sales for $20 then yes. If you can pay say $200 for a sale then no.

[@awaishasan3565]

I disagree. Going directly for conversions or leads works best with irresistible offers or high-intent services. Otherwise, it's better to follow the AIDA funnel: start with awareness (e.g., video ads), then retarget people who watched 50% of your video during the interest and desire phases using carousels or additional videos to educate the customer, and finally present a compelling offer in the action/conversion phase. A customer’s journey involves building trust, which is especially important for low-budget newcomers with unknown services or e-commerce stores. Of course, there are more variables at play, but that’s my generalized opinion. You're still very knowledgeable-cheers!

[@gcsugirl]

Do you make videos? Or can you direct me to videos using your method?

[@thelymphaticnurse]

@@gcsugirlI second that. Or refer us to where we can learn this method ( my competitors use this method …their ad has run for over a year)

[@hustlesmarthub]

Can you still succeed with a small budget if you have a high ticket product?

[@isaiahalleyne1577]

Respect

[@ParkersYourDad]

I have SaaS and I sell it for very specific audience can I run ads for $3 or $5 or even $7 per day please answer this

[@BenHeath]

Yes you can :)

[@ParkersYourDad]

@BenHeath please are you sure and serious about that? And how can I do it 🥺😢

[@dickyvarma]

mr ben. i create new pixel, and if i run Ads for "purchase" event. facebook tell me this is inactive. do you have solution?

[@BenHeath]

Once you generate that first purchase, it’ll become active automatically :)

[@witkowskicreative]

Try to make a purchase on your own to test it.

[@tsk3573]

Could you section the video into chapters per point, if possible

[@michaeladekola1091]

Hey Ben, I launched a clothing brand few months ago and all my campaigns have resulted in extremely high CPMS. Talking spending $100-200 to reach a couple hundred people. I’ve tried multiple campaigns with the same results. Have you ever experienced this ?

[@BenHeath]

I'd try again now - you may have been seeing really high CPMs because of black friday

[@michaeladekola1091]

@ you were right, stuck with it but eventually the cpm dropped significantly and was reaching more people. Thanks

[@falmetlilian2394]

Thank you so much for the tips ! I've personally noticed that my small budget gives me an incredible ROAS. Shouldn't I create multiple CBOs with a small budget rather than a single CBO with a large budget, since conversions are the most important, and I get more with a small budget than with a large one? What do you think?

[@bottlewaddle6677]

test retest test retest

[@TeamThose]

"Your content deserves a thumbnail that stands out! A bold, creative design can bring in millions of views. Reply if you’re interested in working with a pro!"

[@dreamsachiever212]

why the thumbnail mentions a $3/day while in your content you refer to TINY budget as less than $20/year then a SMALL budget as less than $100/day and the title is "How to ... with a Small Budget"

[@BenHeath]

Because $3 a day is undoubtedly a small budget and I've made Facebook ads work with that budget.

[@dreamsachiever212]

@@BenHeath I wanted to know explicitly whether that $3 a day would work TODAY!. I guess I am going to try it and let the algo do its thing. Thanks for the video though.

[@abdullahabdulaziz]

My budget is actually $3 a day ​@@BenHeath

[@emanuelnjoku]

Yes it will. Over the course of 10 days that's $30. If it's cost you $15 a lead then you'll get 2 leads over those 10 days. Whether the leads are good depends on your ads and other variables. Think of ads like this- your paying for eyeballs. If the offer is good and reaches the right people then it'll likely work.

[@adrianknab2494]

The reason is because 1.000 $ is a small Budget and 100$ is nothing and if you cant invest more than 100$ per month with your business you shoulndt even run Ads

[@therealxha1l]

Hi Ben, I have a couple clients who have budgets for ads at roughly $500/month. Which according to this video, falls under the 'tiny budget'. How would I go about explaining to them that it may take longer to generate the results they are expecting? Because if it takes anywhere from 2 weeks - 1 month to get realistic results, I don't think they would be happy to pay for my service every month if it is not bringing in quick results that they are looking for. What would you recommend?

[@AbundantIntentionalMarketing]

Part ways with that client to open your time up to others that want what you offer.

[@niravganwani3653]

❤

[@hariharprashar4670]

Hey Ben. Quick question. Which strategy is better? 1. Running multiple ads but each ad is in its own ad set 2. Running multiple ads together in the same ad set. I am advertising for a local business. And I’m not sure about which strategy is best. Strategy 1 allows me to give an equal amount of spend to each ad when testing and independently scale the winners, but Meta gives me an audience fragmentation warning (targeting is same for all ad sets). If I go with strategy 2, it gives me much less control and Meta spends all of the budget prematurely on a single ad. What do you recommend?

[@Geordie-rr2gq]

Our budget's about £100 - 200 a month 🤣 Are we stuffed?!

[@ay26724]

I doubt it, also depends on your target market and how much your product/service is worth if it’s expensive you’ll need to optimise as much as you possibly can. How I like to look at is it’s like you’re convincing 100s to thousands of people to buy off you who look like the sort of people who would buy off you, if targeted well and making sure they’re active buyers you should be able to see results

[@Geordie-rr2gq]

@@ay26724 Thank you for the encouragement 🙂

[@witkowskicreative]

Why the budget is so low? What’s the price of your product or service?

[@Geordie-rr2gq]

@@witkowskicreative We're a small Buddhist charity offering meditation classes. A single class is £7, a half day course (basically two classes) is £14. The nature of what we offer makes getting the creative right challenging - respectful of the tradition but also showing we have something for everyone.

[@StoriesandMeaning]

British English is a headache

[@GoGoGadgetGiveadamn]

I'm gonna need more info on the orangutan playing chess 0:03

[@BenHeath]

Haha