Why Flipkart Can't Copy Zepto: Co-founder Reveals Secrets

Watch the full episode - • Ep #10 | WTF is the Ne...
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Nikhil Kamath - Co-founder of Zerodha, True Beacon and Gruhas
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#nikhilkamath #WTFiswithNikhilKamath #trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ

[@amangarge]

There's something about Quick Commerce and the small token size that quite doesn't sit right. Either the brands have to raise the retailer margins significantly so that QCs have room or that the deliveries become ultra efficient and cheap. Ideally, both will be needed.

[@rizwankhan9282]

Why Tara is there 😂😂😂😂

[@shaikadnansaleem]

Because it tends to attract attention.

[@Deetupartysupplies]

Bringing companies/startups that are actually serious and focused on profitability would be nice to watch and learn from.

[@hrp4566]

True. Quick commerce appears to be a bubble

[@AnshulM]

if there are any (that started less than 5 years ago) 😂

[@manavjain9648]

bro you can just try to make it if it is a joke and i can understand your point that the investors sitting with wharton/Harvard/insead employees dont understand business.

[@saurabhb1041]

But then, there aren’t startups in India that are run with discipline and built for sustainable growth.

[@maheshshelar5086]

I am really happy to see that.. two girls are doing roles exactly similar to Bollywood actresses. Just to be in the film.

[@Brodragon2225]

navyas family is crazy rich bro she will marry someone handsome ofc and tara maybe a bit gold digger

[@studyAt6]

this is a clip , watch full episode, both girls have significant screen time

[@akshaytakkar6747]

@@studyAt6 yea but honestly, they didn't have anything interesting to say

[@theyogicbharat9403]

​@@Brodragon2225 so what brother she also wants a luxurious life unlike the other girl she doesn't born with silver spoon ...nothing for nanda also

[@vipulsonawane7508]

😂😂

[@saravanaub]

I liked how he said don't give it away and gave the generic answers and didn't really gave it away.

[@jeevankulkarni6841]

That was cold..!!!

[@shrisaran7911]

Which part was that

[@Sundaeeheinaaj]

​@shrisaran7911 around 4.40

[@ArifMujawar14]

Wow amazing! Liked the way conversation goes! No drama 🎭 ❤

[@BhideSvelte]

From Developer point of view 1. Should add Dark Mode .....Please 2. Add Short widgets at Main page & Cart Page rather than adding Plain Images 3. Simple SVG Animations would help a lott for good UI 4. Locations are kind off wrong ....i felt 5. Monthly Products should be introduced for Users - like a pouch of products orders by many households based on area they live... on monthly basis 6. Timming Orders can be good Like send orders at : date and time -pre book kind off -- to reduce the working load - example send so and so orders at night - 9pm - then would lead to less charges ...

[@entztanu]

Brother, loved the dedication 😂

[@hemanth3931]

Last recommendation is basically big basket. Have you used that?

[@darshitasingh5579]

Bring some generic industry experts also for such round table discussion really would be great to hear from them and there thoughts

[@mihirajgaonkar4411]

Please try to bring someone from amul and balaji would love to hear their conversations

[@venkideshs5105]

Yaar zepto wale ki baat sunkar samajh aaya ki mujhe bhi dandha kar sakta hein, lekin shashi tharoor wale english pata hona chahiye bas.😂😂😂

[@prabhatchauhan5565]

Dude speak as much you can that's gonna make u more elegant in such langauge

[@uttkarshsuri553]

Just look at the CEO of we work you just know how to twist words and manipulate them

[@ShivamKumar-bt9nn]

😀😀 No bro its not easy to generate revenue worth 2k crores.

[@rebelyt203]

Bro he is Stanford Dropout 😅

[@checkpeck]

overthinking at its best ! What problem is Zepto's USP ? Time and convenience. Can it be copied? yes , if provided deep discounts you can sway Customer loyalty in India

[@aryansoni6179]

Generic Answers - "Growing Faster". India market is different than US. Grocery delivery is something that will take a huge time for success. Most people still like to go to kirana store and buy stuff.. Getting funding does not necessarily will give you a guarantee that it will succeed. Economics do not make sense, for example someone even bought 500 inr worth groceries you will get merely 10 to 30 inr profit or maybe no profit. In India there is MRP concept, IN USA there is no MRP written on Packages so pricing can be set dynamically giving them an edge. If they launch overseas then I could see it succeed, and overseas people are ready to pay more for a product

[@pgc6290]

The question always is, why isnt someone else doing this.

[@mallarchakraborty6521]

Out of the 2 co-founders, the guy in white absolutely doesn't know what he's talking about. He is just giving the most generic ans to actually very interesting qs. That's what happens when ur dad is the one running the shop and u are happy to have a name title.

[@tapashchoudhury8896]

He is just the face, just like disha patani is for Kelvin Klein 😂

[@nikhilbhadke4965]

Great Content!! BTW it was Motorola who came up with Six Sigma. GE adopted the methodology.

[@hiralbhatt4687]

@nikhilkamath GE didn't`t create six sigma. In 1986, Bill Smith and Mikel Harry, two engineers at Motorola were accredited to having developed “Six Sigma”, and in 1995, Jack Welch made it the central business strategy of General Electric.

[@ackshayshukla]

They are thinking about the Lean or the Lean Six Sigma method of Toyota coined by Krafcik. 😅

[@vegesh]

Hey Nikihil , You should have asked them when Zepto will start delivering the goods with drones!!!

[@dhaval1122]

Loved the zepto brothers... they are talking big words that make no sense have no insight and I am sure they will thrive because venture capitalist uncles love to hear these big words

[@Anonymous-ho1mt]

Correct like six sigma stuff, I am sure he doesn't have any depth on it, was just saying to look cool.

[@tiger10149]

@@Anonymous-ho1mt Agree fully. You can feel the haughtiness.

[@binaysharma9853]

😂😂😂😂😂😂🎉🎉🎉😂😂😂😂😂😂

[@Themystery321]

So you have all the answers billionaire ji?

[@shirish1812]

The number of bikes in front of Zepto stores which is right opposite my house have reduced by a factor of 5 atleast. The riders were a nuisance but thank god that’s reduced after they increased prices of vegetables. I feel a lot of startup founders misrepresent facts. See what happened to Pharmeasy.

[@user-cy5bb4zo1p]

Answer samajh mei nhi aaya

[@Reetu.TaxVic]

Zepto is undoubtedly a non profit making entity. It may venture into something else later to be profitable. However this current structure of superfast delivery isn't going to make good profit.

[@binitjain3511]

Nikhil can you bring some.. Fashion retail expert and talk about their economics

[@gokuljs8704]

even amazon ceo also told fastest deliverey is the next big thing

[@154paridhinag9]

gods work ,so much to learn

[@saranshparimoo4245]

Flipkart is now venturing into quick commerce.

[@rajsingharora26]

fascinating conversation

[@gopalkalra7720]

Sorry to say but Zepto promotors themselves don't know, what's there business model, it's a delivery in 15 minutes, when consumer need things faster quicker. Flipkart is not competition exactly, if they can give better price with faster delivery business model and still profitable, then sale can increase.

[@Bhavishya_est]

nice observation

[@kiranjtmk6500]

i don't think quick commerce is not a market for world. Jio mart doing because they serving more region but 1 day delivery. they are doing well.

[@AlwaysIdleton]

Amazon has fresh now, similar to big basket/ milk basket

[@iasokg]

Consumption is down because there is unemployment and corporates does not pay good enough salaries to the lower level employees. The economy is not providing good paying jobs to the majority of graduates in India.

[@KnowYourself06]

Wow, Zepto has no business value at all. A simple street end Kirana shop will solve it. Wondering the thinking aspect of VC's when they invest in PPT's like this.

[@retrogaminghd3300]

Will the kirana guy come to your house when you are showering for office and keep the package on your door ? Will the kirana guy deliver the food at night to woman who can't go outside due to restrictions in pg? Will the kirana guy do a 15 minute delivery in less than the delivery fee of zepto also having the convenience of customer support on chat whenever there is any dispute? That's the quick commerce play. Don't you wish whenever you browse Amazon that it could just come in a minute to your home ? Zepto does that with Grocery, expanding to more categories. That's the value that zepto offers and thats why they are growing , cuz people have busy lives and some are lazy.

[@alexfrancis3581]

Name of the game valuation, valuation and valuation. But source of the word is value which is the least understood word.

[@Sharmalogy_thoughts]

Why are we ignoring the unit economics? Why glorify those start-ups that just burn VC funding? Are any of the new start-ups Zerodha-like ?

[@prabhubhojan6595]

"A good high quality service at a budget cost" is achievable only when you treat your employees like shit and that's what food aggregators, new logistics start ups etc are doing, they only focus on customer satisfaction,investors and stake holders satisfaction, India is abundant in population and getting cheap labour is not difficult and these start ups foundations are based on this. Amazon was the first to build this model, in fact Amazon was built keeping customer satisfaction on top of the chart which is good, but treat your low level employees well.

[@ashoktaral2908]

Nikhil bhaiyya you r my bro

[@Ashallmusica]

Apart from a ego-driven and self-obsessed guy like Ashneer grover who always brag about HOW he created a Unicron of this and that and make others under him. These are real entrepreneurs, knowing about their creations. Legit talks no bullshit

[@lindltailor2299]

not saying that ashneer grover is a saint either but these two arent any humble either. if u haven't watched the clip where Mr. Kamath gives them advices, you should... and you'll know what I'm on about. Also unlike them Ashneer Grover wasn't from a rich family.

[@Themystery321]

Why do middle class people always expect everyone to be humble. Being humble is weak no rich person believe in that middle class shit. Get over ur normalcy bubble

[@the_sambar_vada]

Where is the guy pulling these numbers from?

[@santhoshsagar7482]

Nikhil make Podcast Sweet & Short. Direct to the Point. Everyone doesn't have time to go through long hour spending on Podcasts.🙁🤔

[@lavanyajain2722]

i just wanted to know why tanya was in the podcast? I watched the full video and found little to no reference to tanya. The whole Bollywood angle could easily have been understood by Navya. I don't know, is it because tanya is dating one of the Kamaths?

[@ANANTmittal100]

Wat makes the different is I guess they being young ready to take decesions really fast and ready to take risks and in other companies it usually take 6 month and so many discussions to take any decesions

[@gauravadlakha9174]

Dryfruits in packaging now we have hapilo

[@soumyadbanik]

I'm not able to "Sit tight" anymore. Please start the service at Banashankari

[@legendaryentrepreneurs9386]

The biggest problem with this generation entrepreneurs is that they believe that the giants won't do it. 😂

[@gauravkaushik211]

Amazon is not doing quick commerce because they are waiting for who survives and just buying that company rather than going through the process.

[@Lucifer-hm2sz]

There are lots of dry fruit brand there like happilo

[@Azerigranger]

2:55 NIKHIL: how fast are you growing. ZEPTO guy: FASTER.

[@prathameshpawar1422]

Oftentimes you don't want to give away everything in terms of numbers 😅

[@iamabutalha]

Bro 1 question what the f these girls are doing there? 😂

[@180190ful]

Any new age start ups create a whole lot of knock on effects positively for the start up eco system. But only those start ups which solve an actual problem sustain themselves in the market and get profitable. I’m sorry to say this., But quick commerce isn’t an actual problem that neeeds solved and hence I don’t see Zepto scaling up with their current business model. They will either pivot or perish.

[@pushparajshetty7545]

You know you know you know!!!

[@binilt2231]

Who uses Zepto…these chaps barely own 1% each and the rest is all fkin VC money..and they are really so much deluded ,caught up by the vanity metrics associated with running a startup in india .

[@spare1233]

zepto brothers own 25 percent lmao

[@irfan.ali199]

More on this man!! Explain this whole startup vc money ecosystem ?

[@sayyamaneja1990]

Arshirwaad is lower price?

[@rohanseth8943]

All is good but why these bollywood star kids are here? How can they talk about such topics? They don't know the ground, do they?

[@HarshGupta-tp1oz]

Bilkul bacho Wale answers diye h zepto founders ne

[@prabhatchauhan5565]

Putting a company in market which has market cap of 1.1 billion is not an game of small unsound minds

[@aniruddhamukherjee6146]

In the beginning of it - Nikhil be like "I will not be asking questions.....Its a conversation" and then few minutes into the conversation he keeps interrupting the person who is talking at almost every wtfing second

[@AbhishekYadav-jt5jp]

Why are traders who are already millionaire are creating youtube podcast channels . Please react on this comment

[@tiger10149]

Don't be like Toyota. They are being caught cheating terribly on their products.

[@alanpinto2977]

Tough biz to make money

[@shaikadnansaleem]

Tara is looking so adorable.

[@vasiq100]

Tara has no idea.she will be wise when she walks out of this room😂

[@AMD-1087]

I am still scrolling through the comments to understand what the two girls are there for.

[@saishashanktalluri5062]

Filpakart cannot copy but zomato will..

[@GauravGupta-009]

Yes, there's been a slowdown in consumption, especially in discretionary categories but I believe this slowdown isn't primarily due to inflation but largely due to the following factors: People have made substantial investments in real estate and automobiles. Real estate prices have nearly doubled, yet house sales remain at an all-time high. Automobile prices have also almost doubled, but car sales continue to be at an all-time high. A common aspect across these high-value purchases is the utilization of loans. Discretionary expenditures now often take the form of EMIs.

[@arghyamitra3281]

Zepto doesn't even have a live tracking, nd we r taking about experience 😀 ( maybe now it has it idk not using zepto anymore)

[@GAURAVV7]

It makes no sense to have live tracking for 5_10 mins

[@paliarun]

Bina VC funding ke 7-8 quarters nikalo .. and try growing. Fir baat karte hai.. dudes have raised truckloads of money from foolish investors whose only aim is to pass on the buck to the next fool in waiting.

[@satishtorgal7050]

Nikhil u r unnecessary breaking ur head, they have little knowledge. Zepto is sinking ship.

[@Reetu.TaxVic]

I have a similar opinion

[@shetty494]

Very true. It's not gonna sustain in Indian market

[@irishabhsahni]

This exact notion will keep other players out of the park and through their discipline, they'll build it even bigger. Thier edge lies in the optimised execution.

[@dreameroldsoul]

Who is the hottie in the panel?

[@sahithreddy9688]

Here's the thing let's say it's a sinking ship. Even then being a 21year old raising that kind of money and making it a unicorn that talks something

[@shafa-atshakeel7896]

why was tara sutaria called just to watch them talk😂😂

[@darshanthacker773]

I somehow think Tara sutariya is into Aadith 😂

[@bharathbaskaran94]

Bro what's happening @ 2:16?😢😂

[@prabhatchauhan5565]

Nothing happened what did u see

[@fifagoalstv2667]

This zepto founder thinks he’s cracked some algorithm to a parallel universe and started something new there’s confidence and arrogance Starting zepto where you copy your models based off the existing models and thinking you’re doing something different.This generation is the softest 😪😪😪

[@suryasatish5581]

Zepto has superb UI but it is sinking...and it should sink...

[@user-lc8uq4yv2b]

Come to goa just with camera wil hold disaster podcast

[@dv-ep4kz]

Hindi mai bhi bnaye video

[@dhairyagupta]

Easy to talk big as you burn investor's money. Comparing themselves with Toyota 🤦‍♂️. But I understand. I would've been this arrogant at this age if I had a unicorn.

[@AdityaChandrakar948]

Dobega bhai zepto

[@Ben12433]

Zepto is not in bihar so sad

[@BeingUnkown]

2 bandariya kya kar rahi hai hya pe 🤷

[@AkshatPaul]

Most useless podcast episode ever

[@singh_isking]

English me kuch bhi bolo cool lagta h😅

[@unicorndiva1357]

I use zepto and I love it

[@gajrajsingh6124]

How lazy are these people cant even go to market buy the market stuff.

[@uk94791]

You go to Street shop/ market?!! How lazy are you that you can't grow or produce or hunt the things/animals you need on your own? #backwardthoughtsreflection

[@kshitizaggarwal1]

What a bunch a jokers. Feel sad for Kamath

[@tiger10149]

First earn cash profits consistently and then talk about all this... these are big pocketed kids who act like they are very smart but they are not. Time will tell.

[@gitansh9053]

Bhai hindi ma karwa do... Enki English nahi samaj a rahi... Except yours . ( you speak slow and clearly)

[@RP-kr2mg]

he doesn't need to fake it like the rest

[@user-tm7er2zh9x]

😢 adopt me 😢

[@suryasatish5581]

I have a prophecy here...this Zepto is going to fail unless pivoted...esp tgat white shirt fellow is all talk no stuff..just puff..

[@smitshah605]

That's so stupid

[@Anonymous-ho1mt]

Ye bc ne six Sigma pda b hai

[@suchitranag5198]

That hypocrite face !!!!!! @ Kamath

[@yalayala3121]

All are Indians and know Hindi but still talking in English 😂