Why Grammarly Shouldn’t Exist… But it’s a $13B Empire

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Grammarly built a $13 billion grammar-checking empire in a world where every word processor already has a spell check. How?
From targeting broke students first to brute-forcing brand awareness with relentless KZbin ads, Grammarly did everything wrong-yet somehow, it all worked. They even bootstrapped their way to tens of millions in revenue before raising a dime.
But with AI-powered writing tools everywhere, can Grammarly survive? And how have they avoided controversy while thriving in academia and business, unlike other AI-driven platforms?
Let’s break down the four counterintuitive moves that made Grammarly a billion-dollar giant.
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