WHY I DECIDED NOT TO COLLABORATE WITH H&M

Here's my reasons for saying no to working with H&M on promoting their most recent "sustainable" collection.
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[@feltlikeitbydebs]

You have integrity. World needs more of that.

[@billynou]

Thank you 🙏🏾

[@ElleStocks]

Thank you for saying NO TO GREENWASHING!! And YES to supporting ethical and sustainable practices 🌸 🌱

[@billynou]

Thanks YOU ❤️

[@evelynsp]

Hi there! I’m a natural dyer from Peru and I consider you to be one of my international dyer references. I really loved the vídeo and thank you for sharing this big desition you just made. So, H&M has already launched this “sustainable” branding some time ago (they have it on their website as “conscious”), but know they are focusing on colors, it is called “Colour Story”. Apparently they’re working with companies and people that focus on new material or less consuming dyes. Everything sounds perfect, but as you said, why not tell the story of a girl in India, where the mannufacturing is coming from? They claim they want to “empower the sustainable narrative”, but all the other steps in fast fashion seem to be the same. Anyways thank you again for sharing, we can all learn from your experiencie.

[@billynou]

Thanks Evelyn. I’m honoured to be one of your references and appreciate that you already took the time to look into this!

[@jygood3718]

I said No to a huge offer once..... It was very flattering, great $, said they'd do xyz. Now I'm retired with an absolutely clear conscience. I even feel I made a little bit of difference in my tiny corner of the world, even 50 years later

[@billynou]

Well done to you!! This is awesome to hear. ❤️😍💕

[@TheOlim01]

awesome, h&m have been doing lots of green washing lately, i was disappointed in seeing some of my favourite sustainable people collabing with them, nice to see that u kept ur integrity

[@billynou]

I did think how I’d feel if I saw someone like me doing something like that and it just wouldn’t feel right. Thanks for your comment ❤️❤️

[@wildfolk]

I'm so proud of you for saying no! Your ethics is a huge part of why I am drawn to you. Billy has one heck of a mom. Love that final quote. Xx

[@billynou]

😭 thanks for saying that

[@dariakatarzyna2836]

Thank you for your precious opinion. I'm apparel designer working in Japan and just before when pandemia started I had an opposition to attend a business seminar about sustainability as a "trend" growing all over the world. I must say that Japan is only seeing this as another trend (still much to learn here). And there was a H&M spokesman speaking passionately about H&M's environmental engagement. And soon after I made my routine research and I found that everything the guy was talking about wasn't at all reflected in the H&M shops. No small trace of sustainability there! Nothing but stuffed to the brim store was looking just hopeless for me. The green (sustainable) tags were sinking in the sea of rubbish. I was actually devastated and totally sad, because I still have keeping a kinda tiny hope that H&M did its homework after Rana Plaza collapsed. At least that. And no: they have nice website with "conscious mind" and talk widely nice words, but as long as I'm watching their Japanese stores, nothing literally changed. Shame...

[@billynou]

People are waking up and that’s why they’re so desperately trying to appear “green”. It’s good, let’s keep positive! ❤️

[@tabithahamby4693]

This is incredibly inspiring. Many artists like you, i've followed/long-admired have "sold out" to a false marketing of ethical/sustainability, which made me question the values they preached for years. But the money, the exposure, that takes a great amount of strength to turn down and your decision is the direction that his planet, that nature prays for. It sounds dramatic, but we need your mindset to be infectious in order to begin healing.

[@billynou]

I hope that by offering my little 2 cents maybe I can plant a few seeds 🌱🌱❤️❤️

[@ingejustavanderhelm5208]

Always do the right thing. Not the comfortable thing, but the right thing. You know what that is. We know what that is. But sometimes we find it hard, or we are too shy to say it out loud. You did the right thing Ceilidh, thank you.

[@billynou]

❤️❤️❤️

[@miriamcorredera6050]

So hard to say no, even harder in a society that think that you are not good enoght if you are not succeding and growing as fart as you can, so brave and so honest, thank you very much for sharing your experience!!!

[@billynou]

I love this comment because it says “fart”. It made me lol and I hope that means your predictive text knows you well! Also thank you for the encouragement it means a lot 😘

[@miriamcorredera6050]

@@billynou I'm fraid it was just a mistake v.v... a funny one thow...

[@annarigillo6583]

I really do look up to your courage in taking this decision. You chose to be yourself fully, despite all the opportunities that might have come with collaborating with such a big brand. I think your choice also demonstrates true love and respect for us, your current community: even if we are not so many, you chose us over H&M, and I feel very proud of that

[@billynou]

ALWAYS ☺️💕 I feel honoured to be part of your community to 🥰

[@therealjunkfoodprojectglas3192]

Good on you. Must have been hard to turn down the cash yes but they really would be piggybacking off you to greenwash us. I read somewhere that if a brand is a pushing a ‘sustainable’ line then the rest of their lines are unsustainable (seems obv but it’s something that is easy to overlook!). You would also have ended up with new folk following you that probably weren’t on your wavelength... You keep doing what you are doing 🙌💚

[@billynou]

🙏🏾🙏🏾🙏🏾

[@billynou]

Exactly... I appreciate my following so much ... I really feel like we have a genuine connection ❤️

[@kelly9888]

I have the same thoughts and feelings about fast fashion. I really respect that you stood by your values.

[@billynou]

Thanks Kelly ❤️

[@lindseyfoust]

This video was so incredibly inspiring. Thank you for being so open and down to earth about your experiences. I know this decision will leave you with so much peace and the universe will have your back💗 happy Friday !

[@billynou]

Peace is the goal ☺️❤️❤️❤️

[@bongomongofish]

You are such a beautiful soul, thanks for sharing ✨ me as a fashion student knows what’s going on in this world but the most of the population don’t know anything about it. And that’s so sad. The world needs more integrity like you have.

[@billynou]

Thank you!❤️❤️

[@skyhigh_butterfly]

You spoke so much truth in this video. So true that they would rather use you as a Western ambassador to showcase that they are seemingly trying to be more green, rather than actually communicating with the people who dye and create their garments. Collaborating with you ultimately would have been a publicity stunt for them, rather than actively working towards some form of change. Honestly thanks so much for sharing this story. And thank you SO MUCH for saying no to them. They dangled a carrot in the form of 'exposure' and a cash payoff, which can be so tempting. But you remained true to your ethics, and in the process exposed their own values. Which are...."Ultimately, all they want to do is sell products, all they want to do is drive consumerism". And you're right, there is so much power in saying no. Thank you for saying no Billy.

[@billynou]

Thanks for your suppprt ☺️❤️

[@avalanning]

Love your transparency in sharing this! Thank you for sharing, and thank you for not selling out! I love your work ❤️

[@billynou]

Thank YOU 💕

[@nancypower4431]

The power of 'NO'! Awesome! Well done to you for standing so firmly and questioning the whole 'deal'. Integrity and morals cannot be bought off. Slow fashion is the way forward x

[@billynou]

💪🏽❤️

[@SpiritStoneSilverRoses]

I respect your decision and will take you more seriously moving forward. I am subscribed and will jump on new uploads quickly. A good transition and expansion plan from my perspective would be to team up with a seamstress/sewist to teach us how to craft a garment from naturally dyed pure silk-natural fiber yardage. That is what drew me to your videos originally. I cannot rely on upcycled clothing anymore as I am now a 40 yr old man and cannot find appropriate garments second hand. There is real need and desire to create clothing like simple shirts and bohemian pants. Billy Nou is a brand that I respect.

[@billynou]

It’s interesting for me to try and think from a mans perspective actually as it’s not something I often do.... I do try to create a couple of unisex items... my partner loves the “half overall” trousers that I make and he’s given me a shirt idea for this summer 🤔 Thanks for subscribing, it is very much appreciated ❤️

[@mettesibbern4326]

You go girl and you are so inspiring and made me think again about my shopping habits. Thank you for sharing. And not only H+M is doing a lot of green washing these days it is scary how many clothing companies are.

[@billynou]

Yep it seems to be all the rage! ❤️

[@dorotheekarekezi]

Thank you so much for your honesty. I'm sure sharing that on KZbin was a big deal, so thanks for sharing. You defetinely did the right thing and you'll gain the recognition that you deserve.

[@billynou]

Thanks for the words of encouragement ❤️

[@MissRaggsy]

Go sis! I totally understand I feel the same way about big music brands exploiting the underground.. Well done for sticking to your principles. ❤️

[@billynou]

🤪thanks sis !!! Love you

[@clpincho]

Thank you for being truly authentic and not compromising your beliefs for anyone else. Love your friend’s mom’s quote too, thank you for sharing xx

[@billynou]

It came at exactly the right time ☺️❤️🌱

[@marlenechastnt843]

Super !! Sage décision, on a besoin de plus de lumière comme toi ❤🌎

[@billynou]

Merci Marlene ❤️❤️❤️❤️

[@Jay-dj7vh]

Hi, it's been so long since I have commented on your videos. But this seemed a must. You have done such a huge thing to take a stand for what you believe in. It makes me like you even more. Now you are beautiful inside out for me! God bless you! 💕💕💕 I AM SO PROUD OF YOU!

[@billynou]

😭😭 don’t make me cry. Thank you for being here ❤️

[@tinythimble7]

I’m very glad you followed your intuition ❤️ I really appreciate this video and what you do.

[@billynou]

Thank you very much x

[@carolinel.6204]

Well done, and thank you for sharing. Really inspiring and so important in our era. I had to decline a work contract too that was going against ecology, health and my values. Lots of money too, but it didn't matter in these days and age. We are the planet. Thanks for the reminder and the little note at the end

[@billynou]

Glad this landed well with you and thanks for the encouragement 💪🏾💪🏾💕💕

[@karenisdaryono2961]

Well said .... what ever you decide should make you feel at peace. I am a believer of slow fashion since ever even before the world really think about it. I love all your videos, please keep doing this. Thank you for sharing this video. 🌿🌿 It’s inspired me even more. Tq again sor sharing.

[@billynou]

Thanks for your support! And it’s so nice to hear it’s been on your radar for a long time!! 😊

[@TheMullykins]

What an inspiration you are! Look at how many people you’ve affected positively by just putting this video up and being so honest. Amazing work lovely lady 💕💕💕

[@billynou]

💕💕💕

[@sarahjaban2943]

Good for you, girl! And bravo for being brave and opening up. This video is incredible and super interesting. The points you made, really made me think and question my own beliefs.

[@billynou]

Wow thanks Sarah! The thing is this whole experience made me question mine too! Which is the point I guess😆❤️🌹

[@sylviamachgeels3673]

I just found your channel and I am in love. I think you should be soo proud of your choice to stay true to yourself and your beliefs! This really inspires me to keep following my heart and gut feeling when it comes to my mission to make a positive impact as a freelance illustrator. Thank you for sharing!

[@billynou]

Thank you 💗💗💗 Yes!! Follow your heart ❤️

[@juliastefaniak4312]

I’m so impressed 😍 your are such an incredible person ❤️ congratulations, thank you for shearing this story

[@rosemarinetextiles]

Thank you for sharing this! I've been in a similar position with these big companies. It's hard know what to do because a large sum of money can be used for good by an ethical and sustainable small business, but also by working with them you're signing on to the actions of the big company. It's good you went with your gut!

[@billynou]

Thank you Rosemarine. I appreciate you commenting on this as a fellow “small” person. ❤️❤️

[@emaleserussell]

Right on girl. Stay true. Its why we started this slow natural venture and its how we will end. This video made me happy and inspired me also. Thank you for sharing. Much love.

[@billynou]

Thanks for watching and commenting and supporting 💪🏾🌱💕

[@malwinarog9665]

Well done! Thank you for making this video. I found it very interesting. Thanks for being vulnerable and transparent!

[@billynou]

Thank you for watching 💕

[@eloisebonnici4392]

Thank you, what an extraordinary situation to have been in! Sharing your experience is really powerful to many. I really admire the sentiment of asking the question, why not give credibility to the person who is the maker? I've been tuning into your videos and greatly appreciate your help with understanding the process. I'm learning and see you as the go to for both inspiration and technical. What you share and how you do it is remarkable and supports true sustainability. Also, from my perspective, putting right a growing creative imbalance many an innately creative person feels, as many of these traditional crafts and learning opportunities are not the focus in mainstream education as much as they once were. Through education, it helps promote the change back to slow fashion. You have such great integrity an awesome role model for me and my creative kids. Brightest of Blessings from Australia, Eloise

[@billynou]

Thank you Eloise... and Iove to your creative little ones. I hope you’ve been making a flowery mess together 🌹

[@marinavieiradasilva]

Beautiful!! I totally understand your indecision. I would be also. It takes a lot of character and wisdom to reject it!! Very proud of you 👏❤️😘

[@billynou]

Thank you! I feel like everyone is giving me so much love but I did have to think about it! It was definitely tempting! I’m so glad I took the time to think 💭

[@mariefranchescaborras4224]

So much respect for you and your work even before watching this but even admire you more for your values.

[@billynou]

Thaaaaanks so much

[@arunitadatta]

Thank you for being you ❤️❤️ I am from India and I have started natural dyeing and printing since I first stumbled into this in September and there's been no turning away at all. I totally believe what natural dyers believe in, that's creating less of new and recycling and upcycling more of the old. Thank you once again for being who you are. The last message - good decisions always leaves you in peace... says it all ❤️❤️

[@billynou]

I love that too ... I thought, what a lovely piece of advice to give your child ❤️

[@yvettefukuda95]

A very courageous move! Thank you for sharing and make me think deeper too.

[@billynou]

Thanks for watching 🤍🌱

[@heathermiller1419]

You are an incredible inspiration 💜 well done! So much support for you x

[@billynou]

Thank you Heather

[@lucybrown4739]

I love everything you have said in this statement. Sometimes it feels like an uphill battle but you do make a difference and it’s one for good!

[@billynou]

Thank you so much 🥰🥰

[@kanikachouhan8382]

You reallly are an inspiration! Much love and power to you..❤❤🌻

[@billynou]

Thank you 😆

[@kaylamariegarcia]

This is absolutely amazing, standing by your ethics and showing integrity. I often think about what I would do in scenarios such as this one, I’d like to think that I would stand by my morals, but hearing your story is incredibly inspiring. Thank you for sharing this story. 🤍

[@billynou]

Thank you... I’m sure you would... the fact you’re even thinking about it is a good indication I think 😉

[@ceceliahenninger2457]

LOVE THIS! H&M has frustrated me so much with their "sustainable" practices when they aren't actually trying to make a big change. I've boycotted H&M for a while now for the same reasons, and I'm so glad to see that others are noticing this too! Thank you so much for sharing!

[@billynou]

It is SO FRUSTRATING!! 💕💕

[@rosepalazzolo4579]

Thank you for sharing this story. It's truly inspiring and AMAZING to see small companies and yourself stay true to their values and not give into fast fashion! The world needs more this!! I hope this continues to inspire others to do the same :D

[@billynou]

Thank you ❤️❤️❤️

[@isaboko]

You are literally blowing my mind right now. Thank you so much for this, so impressed with your integrity, honor, beauty, grace. Thank you thank you thank you. You will never know me, but I am so unbelievably proud of you in this decision and how you hold yourself through this.

[@billynou]

Thank you so much and thanks for watching ❤️

[@laurenpieri7241]

You are so inspiring!!! True integrity. Thank you so much for sharing.

[@billynou]

Thanks for watching and commenting 🥰

[@SoniaLoConte]

Thank you for this courageous choice. I think that trusting our own intuition is always the best option to make the right decision for our soul and so for the Universe 🙏💚

[@billynou]

Oooo me too ☺️💕

[@michelemilne9612]

Thank you. 🌷This discussion has real resonance.

[@billynou]

Thank you so much for the comment .. I appreciate it ❤️

[@alteredcarbon3500]

You were wise and chose the right path and I agree with you, I wish I had a friend like you with integrity or at least a neighbor 🍁

[@Jackieooo]

I think a lot of ppl would say yes and try to come up with reasons to justify it to other ppl and themselves and would always know deep down it’s not right but I think it says so much about the person you are for doing that and it’s so inspiring most ppl sell out and I’m so happy you took a stand and it gives me hope for the future and I think more people are going to follow!

[@billynou]

My initial response was to try and justify it! I’m just glad I really have myself the opportunity to think about it❤️❤️❤️❤️

[@TheMaddddiz]

Thank you for charing that, amazing! World needs more of this prospective! Thank you

[@billynou]

Thank you for watching ☺️

[@rebeccaday2558]

This is amazing. Thank you so much for sharing💕 this video is such an inspiration to recenter myself in the importance of my values.

[@billynou]

Thank you! This is how it feels for me too ❤️❤️

[@taniafernandezcarrero1810]

Thank you for your decition and thank you for this video. I feel you so much. You will reach what you want the way you want, i do believe the way is as important the goal itself. 1love

[@billynou]

Thank you ❤️

[@log2340]

Just found your channel but you’re so real for this, and yes why would they reach out to a natural dyer like you when they already have dyers making their products? It’s such a good point and it really is like they’re ashamed, and that betrays any good will I thought they had. Thanks for being a role model

[@billynou]

Thank you 💜

[@carolinedelahunty7859]

I am really moved listening to your words.... what a wise , informed thought provoking decision you made , for all the right reasons. You are ethical to your heart , this decision will stand to you going forward. This is powerful stuff! The turning down of this offer strengthens your brand a lot. I wish you well, you are admirable and true to yourself in every way .

[@billynou]

Thank you Caroline 💕🥰🌱❤️

[@bryonyearnshaw5739]

Good for you Ceilidh! Thank you so much for sharing this, it will encourage a lot of people to ponder this subject, including myself. Always trust your gut, it knows what's best for you ♥ 🙏 ☀

[@billynou]

Ponder is the good word! ❤️💕

[@irodorikuru]

Thank you for sharing your opinion here. Your words are really encouraging. I am traditional Japanese indigo Dyer and using all natural pigments, not even lime. I changed my works very strictly biodegradable for consideration of environment. These days I see many famous brands using natural dye for their promotion and made me feel sad. As you said, there are people behind actually paying for the price and also pollution are coming out everyday. One of Japanese famous natural indigo dye brand tagged with fast brand and I couldn’t respect them anymore. Like me, many people are so proud what you decided, and also you giving us confidence what we are trying to be. Again, thank you.

[@billynou]

Oh wow... I’m not very experienced with indigo although I’m learning slowly! What do you use instead of lime? There’s a great face book group called “ indigo extraction methods” you might be interested in.... it’s full of indigo mad people sharing. Thanks for watching and your comment ❤️

[@intuitknit]

You made the right decision. I learned that intuition on these matters is a wonderful thing. I was victim to this on matters of infant feeding and formula companies. They are strategic in who they engage as experts. It always is about their bottom line.

[@billynou]

Oh gosh. It’s just everywhere 🙁❤️❤️❤️❤️

[@chaiforrest6628]

I value your story so much!!!! thank you for sharing it! You are such an inspiration!

[@billynou]

Thank you for making me feel like I’m doing a good thing! ❤️❤️

[@chaiforrest6628]

@@billynou you are living the change you want to see!! 🌸 that is such an important thing! Thank you again for giving us a peek in your life.

[@hollymartinez6118]

I'm really proud of your decision to stick by your principles with integrity! Also, you have made me think more about giving H&M my business anymore. Thank you!

[@billynou]

Thank you 🤍🤍

[@cristinalattuada5322]

You’re are so right so follow your instincts dear, dear woman. We are waking up. Keep doing what you are and have peace of mind. There’s something wrong in the way we measure success. ♥️💚♥️

[@billynou]

Thank you 🙏🏾

[@LuNa-zw9wu]

I am soooo imensely PROUD of you!!! :O love you!!!

[@billynou]

Omg 😭 thank you

[@alicecook8878]

You are an inspiration to many people. Stay amazing x

[@billynou]

I will try. Haha ❤️❤️❤️

[@_TerraRae_]

I respect the fact you decided to stick to your values. We need to understand that fast fashion isn't the way forwards due to it's destructive tendencies. Something else will either come along, or you'll make something that fits well with you you are and your values and it will feel right because of it. Keep strong and keep pushing forwards!

[@billynou]

Thank you... This is what I feel ❤️❤️

[@misscaitlin3753]

You are wonderful. Wow.. what a decision to have to make. I think you have such an eye for beauty in the things you create - your morals included.

[@billynou]

Thank you so much 🥰

[@nimvaughen9895]

love this!!! congratesssss & good luck. Help them with your gifted.

[@billynou]

🌸❤️

[@nimrabandukwala8371]

Thank you for sharing this with the world and for sticking to your values and ethics. Feeling very inspired by how you've created your brand and how it resonates with whats true for you.

[@billynou]

Thanks for the encouragement ☺️☺️

[@sukaicosmica]

Just met you and your channel. Congratulations for your decision, it's very brave and honest of you despite your doubts. I was a difficult test.

[@billynou]

Nice to meet you! ❤️💕🌱

[@fortysomethingbadgirls2173]

Halfway into your video I thought why would you waste time boycotting fast fashion. That would distract you from your brand! They would love that! Instead, promote your brand and push forward. Beat them at their own game without letting them know your in it!

[@billynou]

I’m not sure i quite understand what you’re saying but I think you’re saying “why waste my breath”? I agree with you in a way and I wouldn’t have normally said anything except that it was an experience that really effected me and made me think about everything. I also think these companies are very good at hiding what they get up to and i think it’s important that people question them. ❤️

[@TheVJTiticaca]

Thank you for enlighting your choice. deeply inspiring. You do it your way and i love it!

[@billynou]

I try 🥰🥰🥰

[@Alma-ch9vu]

Much appreciation! Integrity is priceless.

[@billynou]

Thanks for your comment Alma ❤️

[@kaitlinconti9921]

Thank you for this... it is refreshing to learn from someone who is so pure and true to themselves, their beliefs, and their craft.

[@billynou]

❤️❤️❤️❤️

[@messss5760]

You are so wise and good person! Thank you!

[@billynou]

😆 thank you 💜

[@fionakoum4570]

Your honesty and integrity is refreshing. I think you made the right decision.

[@billynou]

Thank you Fiona

[@isadoretozer4366]

Good for you :-) you're setting an example for others. It is v inspiring!

[@billynou]

Thank you 🙏🏾

[@mandarintomato9205]

Thank you for your choice and for sharing it with us

[@billynou]

💕

[@Betterialist]

Just found your channel, immediately subscribed. Indeed you have integrity and principles! 💪

[@billynou]

Thank you!!! 🥰

[@akuaand]

I've never seen you or your channel before, but this video was recommended to me and I'm really happy it was. I've noticed a lot of influencers promoting h&m and their "sustainable" collections, and I'm happy to say that I have been noticing comments from their followers calling them out on working with such a greenwashing brand. More and more people are becoming aware of how bad fast fashion brands are, but there are still a lot of people who don't realise these brands are just using the word "sustainable" to sell cheap products. So thank you for making a video that directly calls out a brand by name - I think more people should be brave enough to do this 💕

[@billynou]

Welcome .. and thank you for the comment. I’ve noticed the call outs too and i find it very encouraging ❤️❤️❤️

[@giorgiadidio8345]

your daughter will be SO proud of you one day watching this video! You are very inspiring and talented, thank you xx

[@billynou]

Ohhhh I hope so 🤞🏽 she is my hero

[@TheRealSueDenim]

Thank you I love this. And I love 'a good decision always leaves you in peace'

[@billynou]

It’s true right? ☺️💜

[@mlle.brezil227]

Omg! I am speechless, I watched this video with great interest. I'm so happy you said no. Your integrity is part of your brand and I think you are doing the good thing. We need more feminine models who are transparent and motivated by their values and not only by money. I know how hard it can be.

[@billynou]

Thanks for your support ❤️❤️❤️❤️❤️🌱🌱🌱🌱

[@tessabee7094]

What a difficult decision to make, so proud of you. I believe you will be so incredibly successful on your own! Your videos are just wonderful and you are wildly talented.

[@billynou]

Thanks tessa ❤️❤️❤️

[@MsKkkim]

Thanks! I truly don't like how they try to build credit by asking people who are known to run an ethical/ sustainable business and have build an audience around that to work with them. And there's probably people who've been persuaded by the money and the exposure and might just end up regretting it because a lot of people can see though the marketing and realize that given their prices they aren't actually making the necessary changes to their business model.And they can't, it's fast fashion, it's inherently unsustainable and unethical. It's a good thing that you're addressing it.

[@billynou]

Thank you 🙏🏾

[@Joy_Bartlett]

We live in a fast phased world that most of the time we miss to listen to our inner voice because we tend to listen to what other dictates. Integrity is a rare trait, only those who have the courage can carry it. Hats off to you! ❤️✨

[@billynou]

Thank you ❤️❤️

[@archyurijp]

I agree about your decision and integrity. I’m proud of your vibes and talent. Tks!

[@billynou]

☺️

[@AbrieleSkaite]

Hey! Thank you so much for sharing this story with us! It's a brave choice to do it. And it really shows where you stand and where your values are. As human beings started to awaken from this destructive nature, more and more people will turn to the 'legit' people, like you, because of this refusal you are showing us so much more credibility. Thank you for this ! It's so nice to see conscious people taking back their power back. Good luck!

[@billynou]

Thank you 🥰

[@jamierguillory]

Mad respect. You’re right about large companies trying to jump on trends and portray a more natural look to their company and products. You can see this a lot in the food industry as large companies buying out small natural ones. It absolutely is green washing and manipulation of the public. They are looking for small creators to use because it helps shape the image they want to portray. Good for you!

[@billynou]

Thank you ❤️❤️

[@w.a.melvin9713]

Right on.🔥Well said.👑Well done.👑

[@billynou]

Thanks 💪🏽❤️

[@mychannel1163]

Thank you. Thank you for sharing your thoughts process behind your decision, it takes courage to explain yourself, and you did it with sincerity and honesty. Thank you for staying true to your values and inspiring us to do the same. I just found your channel and I like it, and you, already very much. Merci beaucoup, je vous apprecie.

[@billynou]

Merci à vous 🥰

[@debbenjo5875]

I love your integrity. I agree with you 100%!

[@ourevergreenhome]

Good on you! Respect ✊ I’m now a subscriber

[@billynou]

Yay 😆

[@pls-shanice]

I really respect that you held on to your values and didn’t sell out. X

[@billynou]

Thanks ☺️

[@elliej3an123]

So interesting to hear your perspective! Such an amazing video ❤️

[@billynou]

Thank you for listening 💕

[@louisea6109]

🤜🏼🤛🏼 like ure mindset! Being critical and having a moralaspect in one choice’s is crucial - and foremost - selfrespect. U loose some u win ureself 🥰

[@billynou]

💪🏾💕🌱🌹

[@kerrieodonnell7605]

Thank you very much for sharing this journey! It is very refreshing to hear how and why independent creators make decisions about their businesses, especially when it comes to balancing integrity and intuition with financial gain and ego. You are inspiring!!

[@billynou]

Thanks for watching 🙏🏾❤️❤️

[@chanellebrown975]

Thank you for sharing. big love x

[@billynou]

Thanks for watching

[@Frankieboi]

Thank you for this video. I needed to hear what you said and yes. Why does H&M not showcase the people who make their garments really? So important.

[@billynou]

Just my thoughts .... but not the only one who’s been thinking it apparently 💪🏽💪🏽❤️

[@pheart2381]

Because they know how shocked we would be. Stone washed jeans for example. The workers end up with lung damage.

[@gilespeterson120]

Go you - game -changer. So ethical, deep, sincere and full of integrity. You are an inspiration to the next generation of designers too :) . I love ❤️ your videos - sea 🌊 change :) thank you 😊