WHY I WILL NEVER BUY FROM ABH AGAIN (downfall of Anastasia Beverly Hills)

[@nina-cd1ti]

as a russian, seeing anyone support p*tin, especially when they're not from russia and they have never experienced what it's like to live under his rule makes me incredibly furious. how dare anyone think that he's the "cool" one, the one in the right, make jokes about how great he is when there are literally thousands and millions of people losing their lives right now, *because* of him?? straight up unbelievable to me, super disappointing, i don't think there is any way to come back from something like that

[@mimoza1989]

Believe it or not, even in Poland we have politicians so deeply connected to oligarch’s money, they dear to claim that all that happened in Bucha was set up by Ukrainian. But they are idiots who also claim that woman is only good for cooking, sex an giving birth, and she should not be allowed to work or vote.

[@primrosetakeva4848]

millions xd bruh he is so bad but almost all parts of the world get scripted and filtrated info soo.. i guess there is only one villain and thats him. no fucking way americans pushed this.no fucking way americans pushed Syria, no fucking way americans butted their noses in Saudi arabia conflicts.no fucking way.. there are so much layers and so many bad guys in this mess but my limited english skills wont be enough for a rant 🥲 hope you are safe wherever you are

[@АлинаТауф]

Согласна

[@cats4life858]

I entirely agree

[@aleigha9141]

I absolutely think you’re 100% right! Putin is a vile and evil man. ANYONE that supports him will never get my business. And I also agree there is no coming back after that!

[@juelrina]

As a russian, this makes me sick. Living under p*tin’s dictatorship is literal hell. I’m severely depressed and have basically no hope for my future, like I literally accepted that my life is over before it started, I will never be free and actually living life because I can’t escape Russia since I don’t have a lot of money and, well, nobody is waiting for me elsewhere in the world. And even this doesn’t merely compare to what Ukrainians are going through right now, literally losing their lives, homes and loved ones. My relatives lost their home, jobs, all they had, and had to escape their own country, thankfully they are alive and not injured. All this because of P*tin. The fact that somebody can support this and joke about it literally makes me sick to my core. Thanks for speaking about this, I’m glad I never bought anything from ABH even though I’ve always been interested in the brand. Not anymore

[@Ollie-qz5qv]

Many people feel like this around the world, I don't know your exact circumstances, but stay hopeful.

[@SladkiyStream]

SO when ukrainians say "Death for Moskali" it is okay? ok ok

[@athirherra8963]

💜💜

[@fuckfoolsgoldblooddiamonds6888]

Hope you're ok, life does get better, never give up. You have a beautiful heart, I can tell and I can't imagine what you're all going through, Russia and Ukraine. But don't give up on life, and life won't give up on you. I know the feeling of being trapped, but things can change. Lots of love

[@iamamobot]

Sending you lots of love and hope

[@SuperAnilina]

Thank you for this video. I’m Ukrainian, and it kinda hurts to see other youtubers continuing to buy ABH products like nothing happened, so it’s nice to see someone taking the issue seriously.

[@coolkatt4908]

Terrible what Ukarin is going thru with Russia but just curious to know if they Ukrain ever let the African students go to their home and family's and if it is true how and if people of color were treated properly there before this war. Interesting how the world comes together for the evil and hate of Putin for all but neglect other race and folks are joining forces against make up and black people are being held as hostages not allowed to go home in the war they have no part of. But carry on...

[@Verbsdescribeus]

Not just someone, everyone with a real heart, not a heart for money and hurt...

[@FernBlackwood1995]

Much care and kindness to you. The world sees and wants to see your country to thrive and be well again. I wish for your safety and your happiness.

[@monicamendoza4002]

I believe the golden ratio was already a known technique by makeup artists but she was the one who brought it to the mainstream market. Great video btw, I agree with you! Thank you for bringing light to this serious issue… I feel like people are willing to overlook it because she’s so popular and “trusted”

[@caravanrose]

It has been known in the makeup world at least since the 80s, probably earlier. Magazines talked about this then. Nothing new under the sun. Just repopularized to every generation.

[@Discordia5]

I'm old enough to remember the eyebrow thing being in magazines in the 90's.

[@Thisshitsdumb]

@honey b did you watch the video before commenting

[@sportluver98]

She didn’t invent it it’s been around for a VERRYYYU long time

[@dirtychaihigh]

The concept of the golden ratio dates back to Ancient Egypt and Greece. Leonardo da Vinci and other Italian Renaissance artists famously utilized it in their artwork. Growing up I had a vintage beauty book from the 60s/70s that applied this concept specifically to grooming your eyebrows as well.

[@NeidaTeresa]

I've been so disappointed watching beauty channels I love who claim to care about human rights continue to platform this brand after Anastasia's posts. This is a human rights crisis and she's making jokes on Instagram about it. It reminds me of when Kat Von D was repeatedly shown to have N**i paraphernalia and horrible anti-semitic "jokes" for shades in her brand, but people didn't want to cancel her until she came out as anti-vax. Her anti-vax statements were terrible, but I wanna know why celebrating human rights violations isn't equally worthy of cancellation?

[@cocopepe9234]

you can't buy anything--chocolate: african child slaves, bananas: Guatemalan civil war, everything made in China: genocide, oil/plastics: civil wars, sugar: cancer for workers. luxuries of western countries comes from the suffering of poor countries

[@brooklynn3549]

What Nazi paraphernalia exactly?

[@cocopepe9234]

@@brooklynn3549 It's speculation. Her husband had an Instagram post with a swastika but I couldn't find it to confirm if it was real. He also has a hindu symbol that looks like a swastika but it is accompanied with a cross and star of David, so idk. Then, her lipstick was named 'selektion', a bad german word. She dated Jesse James, but so did Sandra Bullock. She also told an employee that she alleges SA'ed her to 'burn in hell Jewbag'

[@bambi7563]

@@cocopepe9234 there’s actually a picture of her dresses as a nazi for Halloween and I remember seeing it. Also her husband has made anti Semitic remarks in interviews so that’s the second man she’s with who holds nazi views it can’t be coincidence

[@Zubstep1315]

For the same reason Tati Westbrook didn’t oust James Charles about being a ped0 until he signed a deal with sugarbear hair care at Coachella. People, especially in the modern day and age, are okay with socially repugnant and morally destitute behavior from their favorite people until it affects them. This individualism mindset is exactly how we got to this point.

[@missnicolemarley]

I would say urban Decay ruled eyeshadow pallets with their Naked and Naked 2 pallets at the time. They normalized buying a 12 pan pallette with a “professional” brush included. ABH took that concept and dominated the market

[@annabanana6965]

Agreed!

[@angelikamakeup]

Totally! I completely forgot about the craze for the Naked palletes x

[@Discordia5]

Too Faced Chocolate Bar palettes were huge at the time, too.

[@vedivedi]

@@Discordia5 but UD/Mac/ABH were also super popular in Europe. I'm from Europe and never really saw Too Faced in stores. Everyone had the makeup revolution dupes hahaha. I feel like these brands were soo popular also outside of the US

[@5naf6]

@@vedivedi I'm from Germany and Too Faced has been around approximately as long as ABH here, so it might differ from region to region. UD and especially Mac have been around way longer though

[@maraMARSHMALL0W]

Skip to 19:00 for the issue of Anastasia with Putin - thank you for sharing because I would’ve probably never heard otherwise but after watching to the end for the real reason I clicked I do wanna say that the brand was years behind on a lot of the trends (liquid lipstick, highlighters, eyeshadows) and really only established brows as a trend. I’m sure it has to do with your age but a lot of these were trends back in 2012.

[@Verbsdescribeus]

I was so shocked that I wanted to destroy the only ABH palette I have, but I only covered the name... She actually did not create that...

[@ХристинаЗабор]

Now it almost hurts having so much ABH makeup. I‘m Ukrainian and I didn’t know anything that Anastasia has or doesn’t have to do with putin. And today I even considered buying their palette. Thank goodness I didn’t. And thank you for the video

[@mimoza1989]

Poland here. Let me know if I can help in any way. I had money set aside for buying this new ABH pallet but now I’m going to put in into a fundraiser for a combat drone.

[@SladkiyStream]

Такой крупный бренд потеряет так много от того, что какая-то украинка не купит палетку из-за обидки. Ну, может надо больше кричать "смерть москалям" и запрещать русский?

[@MySweetZtar]

@@SladkiyStream успокойся, тебе какое дело за запретов русского в другом суверенном государстве?

[@Verbsdescribeus]

Other makeup brands actually support Ukraine by not selling in Russia

[@Jillberto]

@@Verbsdescribeus Which is really dumb actually. By doing so, they only hurt the people living there who are not at fault.

[@kuba-gz7so]

i’m ukrainian and i was so glad to hear that you won’t be supporting abh bc of anastasia’s posts. the war is still here. people get killed and lose their homes every day, so it’s devastating to see those type of posts. great video!

[@katerynakosobudska7948]

Thank you for making this video. Great appreciation from Odesa, Ukraine 🇺🇦. Also, please remember that the war is still going on. We are still under attack. Just today the rocket was launched into the city center of Vinnitsya, killing more than 60 civilians (hundreds are injured).

[@ValianaB]

It looks like people in the West are quickly forgetting about it, unfortunately.🇺🇦

[@sylwia9796]

Here in Poland we still remember. Millions of our Ukrainian sisters and brothers suffer on our land. It's heartbreaking

[@SD-mi2vc]

@@sylwia9796 thats cuz previously ypu guys been invaded by russia

[@algimante2097]

Lithuanians will not forget. Or forgive.

[@ValianaB]

@@algimante2097 Ukrainians really appreciate your support.

[@perseverates]

Thank you for saying this. We really need to speak with our money against injustice.

[@angelikamakeup]

i agree! x

[@ZenobiaSE]

I had absolutely no idea about Anastasia’s comments about Putin. I’m horrified. I bought a few ABH products recently but that sure is not happening again. Thank you for highlighting this!

[@zoryana5327]

It’s one thing to criticize cancel culture for something from the past, but the war in Ukraine is still going on and very much *current* news, so supporting ABH lines the pockets of someone that supports a genocide.

[@mimoza1989]

Now I feel even better for directing my beauty budget to helping Ukrain (I’m polish, most of the refugees went to us, and we are still gathering and shipping resources to help Ukrainian army and civilians ). I was going to buy this new ABH palette but now I’m going to support an initiative to buy another combat drone. My country suffered severe damage during WWII and we never forgotten it. Most of us want to help. Screw all that happened in Wołyń. That is in the past. We can argue about it after Ukrain defeats Russia.

[@owl.feathers]

Angelika is Polish too in case you didn't know!

[@depressedcockroach4045]

What happened in wolyn? Can somebody link a good article? Don't remmebet the name

[@mimoza1989]

@@depressedcockroach4045 Ukrainian nationalists carried out ethnic cleansing at the border with Poland in 1943-1945. The number of killed (mainly Poles) is estimated at 50-60k. In retaliation, the Poles killed 2-3k Ukrainians. Until now, historians do not agree who is to blame, because after the war both Ukraine and Poland were under the influence of the USSR and all the evidence was ... how to put it ... matched to the "only right" propaganda.

[@natalias374]

@@depressedcockroach4045 Google Massacres of poles in volhynia and eastern galicia

[@SladkiyStream]

Normal Polish people will never forget what happened in Wołyń. Shame on you. After this tragedy you show weakness with this "help". Don't even try to be kind for ungratful pigs who will destroy your country, once after you forgot to control them

[@bbyulalala]

Thank you for bringing attention to this. I feel like many people on YT knew about this and moved on quickly when other brands have been cancelled for similar issues.

[@chloemarietoft]

Kat Von D, lime crime and Jeffree star all made liquid lipsticks before ABH. Lime crime velvetines were out and going viral on tumblr in like 2013? I wanna say maybe even earlier than that

[@5naf6]

Lime Crime was such an important trend setter. Doe Deere was problematic, but people need to go give her more credit for starting trends. LC was not just one of the first brands (if not the first) to focus on liquid lipsticks, they also started the warm/reddish eyeshadow palette trend with Venus. ABH simply copied LC. Same thing is happening with the current ABH palette, which rips off Venus 2 XL by LC.

[@Verbsdescribeus]

Cruelty free forever!!!!

[@Vladamua]

Thank you for this video! I wanted to add that the war in Ukriane is ongoing, it hasn't stopped since February nor has it gotten any less horrific. People are still dying everyday. I had no idea Anastasia supported this!

[@stana4881]

Yes! I do not understand how someone can think that it is over….

[@Verbsdescribeus]

You are so right - people are more drawn to negativity, they want to see fails... But, dear Angelika, I am Romanian and as a makeup and art lover I used to be so proud of ABH, but since the Ukrainian on-going catastrophe I saw her pro-war reactions and I am really thinking of destroying the only palette that I have...

[@anastasiab4391]

I’m Romanian and my name is Anastasia so growing up I felt so represented by the brand. The wild thing about all of this is that Romania is part of the EU. The country suffered deeply when they were a satellite of the Soviet Union. Culturally and historically we are more linked to Western Europe than Eastern Europe and we directly border Ukraine, not Russia. So I’m genuinely so shocked by her behavior, specially as someone who should know the ramifications of dictatorships like putins :(

[@tinas_tired]

Hiii, I'm from Republic of Moldova, my relatives were deported to Siberia (unfortunately died on train). This love for Putin and USSR is so frightening to me.

[@violetsblossoming7791]

Culturaly and historically your more linked to west Europe.....I don't know what drugs are you taking but the bullshit you are saying is incredible.

[@wolfiesasha887]

@@tinas_tired ce oribil

[@lontalley5915]

@@tinas_tired hi sorry if this is to intrusive but what do you mean by they died on train? I hope you're doing well!

[@cryinginstupid261]

Sadly some people or are really fast to forget, or believe that those type of government are the best. :/

[@kellyroshel5404]

Anastasia didn't invent that brow measuring technique, they were doing it back in the 40's and 50's, and it was created by Ern Westmore. Great video though! I have subscribed. :)

[@Verbsdescribeus]

good point!

[@AlzAdventures]

i would have loved more in depth info on the memes she was liking etc rather than all her makeup she released.

[@Observette]

Yeah I was waiting for the reveal of why I shouldn’t support ABH, instead I just got a brief history of the products.

[@kinglyyasin5985]

@@Observette this

[@everydaydreamer1]

It literally took her whole video to get to the fucking point

[@RatQualia]

Does anyone have more background on the topic at hand? What the memes were how many who was posting them what was said if they were serious etc I just wanna know the background so I can explain to other people the issue behind ABH

[@RatQualia]

I found more details and info on Reddit and Insta by digging around I will be able to explain to others more efficiently why to not support ABH No matter what though it is gross to be meme-ing and laughing over the atrocities of an ongoing war and it is unacceptable to support a dictator in any manner

[@ale_ciobanu]

Hi, so i am Romanian. So in Romania memes with Putin were very popular way before the war. I remeber as a child we would joke around with our friends about "mother russia" and how putin rides bears or watever. I don't know if she is pro putin or what, we don't really afford her makeup here anyway 😂😂😂 That being sad she ran away from Romania (while we were under communism) and now i guess she forgot/doesn't care how bad that era was for us.🤷🏼‍♀️🤷🏼‍♀️

[@andreeacuc5278]

The memes were shared from Dana Budeanu's insta. The fact that she follows her is a reason in itself to question Anastasia😂

[@Zipitshrimpy]

My thoughts exactly lol She fled the communist regime and now she’s praising a full time KGB communist! So happy to see this coming to light 🇺🇦 ❤️🇷🇴

[@cheycheyfriend247]

She also follows/followed far right putin supporters on Instagram

[@andreeacuc5278]

@@dommi1575 mkay😂

[@andreeacuc5278]

@@dommi1575 if saying men should slap their girfriend to make a point at a table is good, then yeah😂 she is surely speaking facts

[@itsLia13]

As someone who was heavily consuming the culture of 2015-2017, why were we SO obsessed with neutrals and warm tones. I have so many old palettes that are nearly identical and I only reach for one.

[@emy_themua2015]

Seeing how many people still buy her palettes I almost thought no one new about this situation with Putin so thank you for bringing more light to this people should know who they’re giving their money too 🙏

[@2paranoid2think]

Well damn, girl. I had no idea about this!! My family in Belarus are literally being effected by this war. They're being forced to transport weapons through the country for Russia. Thanks for letting us know. I only ever bought ABH when it was on sale or when I had Ulta coupons

[@khaoskassidy3300]

About the recent Kim K interview... Lorry Hill here on youtube did an excellent analysis of the interview, worth the watch for sure! also can brands stop being problematic thanks

[@Zubstep1315]

I’ve watched a couple of your videos and I genuinely love your takes on the beauty community issues. The amount of research you do and the fact I’m not falling asleep while doing laundry and listening to this is a testament to the efforts you put into your videos. Will be bringing the rest of your channel soon, keep up the good work!

[@angelikamakeup]

thank you ❤️❤️

[@paigejohnson9201]

the anastasia liquid lipsticks are to this day the worst makeup product i have ever tried lol. like you said it’s so thick but it’s also so bunchy and flakey. if you need to reapply good luck because if you add another layer it crumbles.

[@compassionandhumility]

So flaky. ABH is the only brand of liquid lipstick I have ever tried and it turned me right off. lol

[@setarehsh3749]

I got one for free when I worked at sephora, used it once - never again. I would return it so fast if I paid with my own money.

[@karenzxc100]

They were so used in about 2013. Everyone used the nude shade. Even I wanted one. Funny how everyone banded together on you tube to promote even over the bad products

[@emilyd4707]

I have a different opinion of what happened after Subculture. I wasn't so much interested in negative videos, but videos that seemed more honest. There were so many creators at the time giving dishonest and fluff reviews (*cough* morphe). It was nice to have some transparency in the community. Also, really loving this video. I know videos like this take a lot of research prep!

[@maddieclarke258]

I don’t remember it perfectly but weren’t people digging into the pans like crazy and then being like “it’s a bad texture and has fallout 🙄”? I feel like I remember people shoving their brushes in that palette with enough force to break it

[@jaqsre]

apart from the fact that jeffree star actually released liquid lipsticks before anastasia, this was a great video!!

[@KneadNaan]

And stila before him! They’ve had them since 2013!

[@coolkatt4908]

Well isn't he a racist and mistreat BLACK people and people of color? ummm they are all terrible people. So ummm don't wear any makeup.

[@5naf6]

Lime Crime as well

[@MB-ed6wi]

Former MUS here - I am not aware of ABH creating anything new. She definitely brought back old trends in a very successful way. Palettes have been around for years, but were primarily used by MUA’s.

[@Pakens00]

You broke the timeline down so well! I never knew any of this, but I also didn’t care for ABH anyways so this was nice to hear about from your perspective!

[@Lunalove42]

Please do one with em cosmetics :)

[@richardwright9292]

Thank you for this video and giving situation the seriousness it deserves. I missed this happening because we were all trying to evacuate/find people and organise supplies. It is so terrifying to your friends and family in bulletproof vests and picking up weapons. My mama has dementia and we found her in Romania - Romanian people are good people and not like Anastasia. This will affect us all for decades - it is devastation of people, of infrastructure, and of crops. It will affect a great many people forever. They bombed memorial of the place where my grandfather and his family's bones probably lay. Whole world says 'never again' but it did and it still is. ABH makeup is now dirt to me, or even less than dirt because at least something can grow from dirt 🌻

[@paigejohnson9201]

I didn’t know Norvina was Anastasia’s daughter!! I guess i’ve been living under a rock lol

[@shaquicedacosta]

Hello roomie lol

[@MyCleverHandle]

Lots of room in here, come in!

[@the.lizardking]

Please do more videos like this! I loved how you connected the rise and fall of abh with the rise and fall of the beauty community on youtube and insta

[@mylastduchess9998]

I wish more people would talk about this. I love the Nouveau palette but I would never back a company that supports or has leadership that supports Putin.

[@iamarowe]

Thank you for making a video on this, I believe not many people knew about her, myself included. And people are still being attacked and are dying, so it is not over unfortunately. The school and university I went to were destroyed last week, a lot of civilians were killed in another city during bombing too. This is scary.

[@stephanierosanio]

i used to LOVEEEE everything ABH and then brands just came out with better products and as the company grew you kind of saw the downfall in the quality of their products. their brow products are amazing but i have a drugstore eyebrow product that does.. the exact same so that’s why i just stopped supporting the brand(repurchasing items). i’m also shocked that they still have an ongoing contract with rupauls drag race

[@bvezos]

Thank you for this video. This situation is unacceptable and I would never spend another cent on this brand. But I feel like it’s not widely known and I wish more people would see this message. So many of my favorite YT channels were fawning over her new palette and it makes me sick. I can’t believe they would do that if they knew the truth.

[@LibraInSeattle]

I appreciate you addressing this.

[@alostkoi]

That golden ratio eyebrow is something I grew up seeing on old make up books from one of my aunts that had been a makeup artist since like… people started hiring someone else to do your makeup for special occasions, probably. So ABH just brought that technique to the Internet.

[@skyhagen3938]

The Putin part is beyond disturbing. Thanks for calling them out.

[@Mingkittish]

Never bought anything from abh and now I never will! Thank you for the video

[@julietmoore166]

Thank you so much for talking about this.

[@vickiebonyt]

Wow. Thank you for this video...it's always nice to learn the history behind a brand and what's up with it currently. Just blew me away there at the end...

[@poppybloom5012]

thank you for speaking about this. I believe ColourPop still send PR to russian influensers wich is fucking infuriating. I'm a fan from Ukraine, my city was hit yesterday morning, 23 confirmed deaths. I'm trying to distract myself a little with a lighter content about makeup, but it is really not something you can get easily distracted over.

[@kayleighcharlene03]

Oh my, I hope everyone else has found a safe place. So sorry for you 🥹❤️

[@iamthedaughteroftheking3704]

🥺

[@iseejewelz3874]

Too bad the Ukrainian government is corrupt taking billions and not helping you guys and russian influencers are not at fault are they?!?

[@kaya.serrano1693]

Russian influencers aren’t personally signing off to bomb Ukraine… that’s the politicians in power…. I understand not sending stuff to influencers that are pro Putin, but punishing them just bc they’re Russian? If that’s the case Americans and Israelis would also have to be punished for every war crime their government is responsible for.

[@sofiianered3660]

Я живу близько до Вінниці, і чула відлуння цього жаху. Просто слів немає, сподіваюсь з вами і вашою сім'єю все гаразд

[@thesickgirl14]

The Renaissance pallet is still the best pallet ever. The deep red shade in it is absolutely perfect red. It's more of a brown base rather than a pink base red and it's so hard to find reds like that.

[@SippaOne1]

Omg thanks for the info, i had no idea abt the last part man

[@Ariannagxo]

Liquid lips were a thing way before ABH released theirs and same with multi shadow pallets. I always think it’s funny because I was a lot older when all these things were coming out when people say we were all using sponge shadow brushes and single shadows all through the 2000s and 2010s lol

[@_narci149_4]

Hi! I'm Romanian, and I wanted to help you with your pronunciation of her surname: "Soare" would be Sua-reh (I recommend using the Google Translate voice box function) hope it helps! Really enjoyed your video

[@b_r_a_n]

i'm british and i even knew that😂😩

[@olgakari660]

Nobody cares how her name is spelled, indeed!

[@Nikki_Cole]

I feel like I’m the only one who never really liked the abh eyeshadow formula. I don’t think the subculture forumla was THAT different from modern renaissance tbh. I find both to be way too softly pressed, too creamy in texture and the dark shades were too pigmented. I also found that one of their shimmer formulas (that was kinda duo chrome) got hard pan after the first use in both palettes. I kept buying their palettes bc they hade nice colour stories but found myself never using them bc of the formula.

[@christinakks98]

I am Ukrainian myself, my cousins are in war, destroyed home and I literally cannot believe she posted that! I'm mind-blown one would go that down and post such low "memes".🤢🤮🤮🤮

[@supacoolchik]

Dangerous drinking game: take a shot every time Angelika says "dominating"

[@mimoza1989]

I did! I run out of tequila…

[@lesliedupre4357]

Great information!! We would never have known!!🌸

[@meep1869]

Thanks for making this. I was aware of the controversy with her but I didn't actually know anything about the brand since I wasn't into makeup when the brand was at its peak.

[@darnetell]

Great video! Any chance we could get a tutorial for this look or maybe a cheeky dish on what you used? It's gorgeous on you!

[@sunshinet90]

i used to collect abh palettes because i became obsessed after modern renaissance. i fell off after the riviera palette because it was just too much, they were releasing too much and i wasn't impressed with them as i used to be. there are so many better eyeshadows for cheaper

[@SineadMaria211]

Really good observations!

[@DiMagnolia]

I had no idea about all this. I haven’t bought from the brand since modern renaissance and there’s no way I will buy from someone who actively supports Putin, that’s nuts.

[@ChelseaSanders]

The ABH brow pencil has been one of my everyday use products since middle school. I’ve been on a journey trying to find a good dupe for their brow wiz.

[@anaisnintuition]

So glad I saw this video, Im really into makeup but I don't follow this kind of stuff. I will no longer buy Anastasia products. Thank you again for the video!!

[@aleigha9141]

Hi Angelika 😊 New subscriber here 🎊 I just happened across your channel and clicked on it. I really enjoyed it! I am not really familiar with all of the ABH products and don’t even own an eye shadow palette. I do have the brow freeze. Anyway the way you put the timeline together and how the brand has changed over the years was easy to understand and follow. I had NO idea that Anastasia supported Putin! He’s evil and a vile human being. I cannot believe ANYONE that has a brain in their head could support him 😡 I will NEVER buy another ABH product, ever. I will also tell my family and friends to not purchase from them either. Just sickening that she can back him! Looking forward to the next video 😊 keep on shining 💕💫🌟

[@ElsaLoui]

Thank you for such a great video!

[@angelikamakeup]

❤️

[@melsyoutube]

10 seconds in - yes i pressed like and yes the camera quality looks fine! u look gorgeous as always, i just wish ur eyes looked into the camera lens instead of off into the distance/at the monitor etc

[@melsyoutube]

omg 30 seconds later u literally addressed the lens issue 🤣💕

[@maliakrishnan6234]

Damn it.Her concealer, eyebrow and eyeshadow products were my favourite. And in recent lights of events, I don’t even think I would want to support her or the brand. Anyone has dupes which they can recommend?

[@sasfishadventures9729]

Pls what lipstick u using Im in love with it 🥰😆

[@____kd]

Benefit makes a great eyeliner and I exclusively use their bronzer, they’ve actually branched out quite nicely!

[@tajr.2650]

Try Kimiko eyebrow pencil instead. It’s pricey but wow what an amazing pencil. Results are best I’ve ever seen and I work PR in the beauty industry.

[@sebastianfritz8180]

Thank youuuu, I feel like people spoke out about this as it happened but are now fully back on board with the brand and it's weird

[@phoebechung8775]

I think for majority of ppl rather than wanting to see makeup to fail, we would prefer to avoid bad makeup bc back then there’s almost no way to know honest reviews and we often waste our money on them

[@zori_ua]

I didn’t know that Anastasia supports Putin. She is Romanian, she must be educated about who Putin is and what Russia is doing in Ukraine. And she still decided to support Putin despite perfectly knowing who he is. I’m not going to support the brand, thank you for talking about it.

[@clothestohomevlog]

Can you share your shade in the milk makeup skin tint?

[@memeseeku3618]

“She created the golden brow ratio” ??? Tell me why I was using that practice in like 2001…. Was it already popularized by then or was it maybe not actually invented by her? Isn’t there like a 1950s article with it for a plucking guide?

[@elanortaylor1983]

Petition for you to do a series of in depth videos like this of brands that have fallen off and why/what happened!!

[@ThePotatoHoard]

It's been a while since I caught your content but I am glad I watched this. Absolutely this should go the way of Kay Von D. It should be the same for everyone IMO your reaction. 'this is where I check out'.

[@uberkirbeeh7954]

If anyone is interested to find a dupe for the ABH Iced Out highlighter, W7's Ice N'Bright highlighter is a close match.

[@hazardsigns]

Wasn't aware of this, as I'm not on social media much. Was thinking about trying ABH for the first time, but now I'm glad I saved my money. Will add that the invasion of Ukraine is ongoing.

[@davidripley2916]

Angelika has the aesthetic thing down pat. I'm old-school, and Angelika gives off Grace Kelly type vibes. Not only do they vaguely look alike ( amazing blue eyes, classical photogenic, lovely hair) but have Elegance too. Go, Grrrl! Grace Kelly, btw, became Princess Grace of Monaco ( House of Grimaldi). Angelica looks better, imo! 😇👑💎❕

[@andreamirecki9310]

I will forever be sad I didn't manage to get Amrezy ABH eyeshadow palette because I was still a student. That is the first and only palette I really wanted to have, I was amazed. Most of the paletts are okay or nice. Nothing amazed me like that one. Now, I cannot find it anywhere.

[@julesss666]

my amrezy highlighter shattered awhile back and i was devastated. i used it for so long, i didn’t care how gross it was. i haven’t bought anything from ABH since that release. i haven’t been impressed by anything they’ve released and certainly not their behavior.

[@salteadog33]

Is it possible it was “actually limited” because the owner of the formula wouldn’t work with them anymore?

[@MsEmily229]

What lipgloss are you wearing?? It’s so pretty!

[@nellyl258]

oh i accidentally managed to get my hands on the og amrezy highlighter and oh dear i don’t think i’ve used it more than 10 times cause i’m petrified of something happening to it. made me think to check hey since abh lost its hype do people still care about the highlighter and turns out people actually sell it for £150-300 which is absolutely insane since abh pretty much scored a massive downfall

[@BlackDhalia90]

I still want it 😅

[@nellyl258]

@@BlackDhalia90 i’ve seen some people reselling it on depop and ebay. maybe you can manage to get your hands on it!

[@becm963]

Thank you for this reminder. I have not purchased the new Abh palette for a few reasons. One, I have too many eyeshadow palettes. The second is the Putin thing. The third is influencers were making videos about how Abh is dying or dead. Now, these same influencers are heavily pushing this new palette. Stop, simply make up your mind.

[@pinkblossom1516]

What about Natasha danona , ofra and Estée Lauder ????????

[@mikisULarchive]

i only have one abh product and even tho i bought it a little over two years ago, i still feel gross for having it now. but as an artist, thankfully makeup can be used as more than just makeup 😌

[@marynashabetia2342]

Thank you for this video and for bringing this information to the light (at least for me personally). As Ukrainian, I will definitely never buy from them again, for sure until public apology. BTW, the horrible war is still going, innocent civilians are dying every day :(. Appreciate your position and your support towards Ukraine!

[@VNChild]

Sultry palette… was holiday 2028 ish right! Love that one

[@Secretcatgirl]

As partly Romanian when I first heard about Anastasia me and my mom were so happy that a Romanian woman created a make up brand that was so successful globally. I'm really disappointed about everything going on tho. For some reason there's lots of Romanians who openly support putin. Even ppl in my life, which is so sad if u think abt how Romania also had a bad dictator not too long ago. Which is the reason why so many Romanians left the country back then :/ it's also sad to hear how hateful they talk abt Ukrainians even tho they're so close to each other and there are even Ukrainian/Romanian minority groups in both countries.

[@AmiMelaine]

3:54 I was today years old when I learned that Norvina is Anastasia’s daughter 😂🙈

[@Thegirlwiththegoldeney3]

Even if someone sells their company to another corporate entity or person, they are STILL benefiting from the company they built. And they are not selling a well established brand for cheap. They are selling brand recognition/ giving the people what they want in their removal of said individual. If a brand owner sells due to a loss of faith in their character as so deemed by the public, best believe they are still making bank, they are still benefiting . And likely the buyer and their team at the helm, are making said purchase, knowing that people will continue on with a brand they recognize and adore. As long as those deemed "Problematic" step down/ sell their biz. Etc. My point is and I have said this before, even though it's true we vote with our dollars and hold sway that way with the World 🌎 by our spending, we will never know the inner workings of the mind or who those people running a biz are in every single purchase we make! I have joked before for all we know another brand could be owned by a dexter type 😂 😱 Hope not but it's just an example. I am also not a fan of cancel culture and still use the products I own even if people suddenly find a reason to hate whomever is at the helm of a specific brand. Now I am completely against War. It's atrocious what's going on. But just was going on a long rant making points that YES those people STILL benefit A LOT. I just buy what I want from whatever brand I want. I think 🤔 it must take up alot of energy to constantly be canceling brands or people after researching the owners personal lives and feeds. I do understand why people want to use the info they do have and make an informed choice. Don't support Putin at all BTW. But all I am saying is, these people still benefit and I am against cancel culture in general. I get why some people stop buying certain peoples brands. But just imagine if you had to go through all the things a person had ever done in their lives, before making a purchase from a company or store they owned, with EVERY item you ever bought? 🤔 You would basically need something like a social credit score put in place. Then where does the judgement of brands stop? Just random food for thought. Super long comment 😂 Its just weird.. nowadays brands and companies owners are so heavily scrutinized, whereas with most other companies or years ago people just based their purchases on what was being sold and the products quality 🤔 Things have certainly changed with social media and peoples accessibility to follow brand owners or CEO's. Oh I am in Canada 🇨🇦 I smoked a bowl before this comment 😂 So, my apologies for any grammar issues and prattling on so long 😂

[@Michellee970]

Thank goodness someone in this comment section is reasonable. Stay cool. 😊

[@taegan1831]

Exactly I can name you multiple brands this same KZbinr has bought from and uses that has done or been linked to people who have done suspicious or problematic behavior

[@unbosquetar3464]

Romanian here! The name Soare is pronounced [swa-reh]

[@betmenen5146]

camera quality is amazing :))

[@avery7895]

18:30 is where she talks about Anastasia & Russia/Ukraine.

[@lannettesantanaslife8289]

Wow!! That's crazy, abh is one of my favorita brand. When i first started my collection, the first brand i bought was all her palette and to find this out really bothers me. It is very disheartening that this is even happening.

[@palimaus]

I was really interested to try out their palettes and a small youtuber I was watching mentioned she's not supporting them anymore so I wanted to know what happened and when u mentioned you'd make a video on it I was waiting for it! Thanks for thoroughly telling the brand's story all the way from the start!

[@Michellee970]

Where is the evidence of these "pro-Putin" posts? Did you link to any? I only saw a re-post from a different person in the video. Thanks!

[@ascensionessentials]

She might have patented that golden ratio, but people were most certainly using that method prior. My mom was using a makeup brush handle to mark those points in the 70s.

[@RachelAnnTaylor]

I actually just bought the renaissance palette since I never have and it’s so shabby 😅 not sure why anyone thinks it’s good? The white has already hit the pan and it’s been a few months. I didn’t even know any of this so def won’t be buying again

[@angelikamakeup]

same i bought it on a sale a few months back and it’s quite… underwhelming 🥴