The Evolution of Anastasia Beverly Hills...

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TIMESTAMPS:
0:00 ---- Intro
4:47 ---- The Beginning
14:50 ----- Expanding the Brand
20:45 ---- The Rise to the Top
25:40 ---- The Downfall of the Brand
36:2 ---- The Problem with Norvina
46:06 ---- The problem with Anastasia
53:43 ---- Final Thoughts
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[@bxx3366]

I was feeling sad for anastasia until I saw the end and now I want to thank norvina for making bad business decisions. Thanks for talking about it I had no idea and I would never want to support a person who supports discrimination and violations of human rights.

[@saramc7682]

Keep that same energy for China my darling.

[@jennniferhayashi620]

ooo p

[@jennniferhayashi620]

@@saramc7682 i just pop

[@jennniferhayashi620]

@@saramc7682 oo okay ooo u popp let me know oooo and people who know uuu uuu open the upper piece people who people p up

[@jennniferhayashi620]

okay oop put me up

[@Lizzie-ve7kt]

Not gonna lie, I think Norvina is exaggerating how her mother ONLY was in charge of brows and that she was the creative genius behind everything. I don’t doubt that she was involved in the company or that she focused on Instagram, but seeing how unprofessional and obnoxious she is I highly doubt the brand would’ve continued building its reputable status if she was as in charge as she claims. I mean even when ABH was close to its peak during when the subculture palette came out she was super shady implying influencers simply didn’t know how to apply makeup or were digging their brushes into the palette, that’s about a year after she took over I think so I really doubt she was making so many decisions earlier than that since right out the gate she was being a brat and only was able to coast on the success and reputation of the brand that her mother had built up plus so many other scandals and dramas occurring around the same time.

[@noosy530]

Plus anastasia is a professional experienced well known makeup artist, she knows all makeup not just brows lol makes no sense

[@unicornL]

Shes the reason for the downfall IMO

[@nikkik247]

My whole family is from Ukraine. It’s gut wrenching seeing their towns obliterated. I am praying every day for my Ukrainian people 🙏💙💛🇺🇦

[@1015SaturdayNight]

🌻

[@nickd2557]

@@asacash i can’t tell if you’re a troll or just delusional and heartless. either way, best to keep yourself and your dangerous rhetoric off of the internet.

[@nickd2557]

@@asacash they never said they didn’t support africans leaving ukraine. it’s not only africans, it’s asians, latin americans, and so many more minority groups.

[@retrogradepink]

ignore the trolls. the world prays with you. 🌻🌻🌻

[@codymartin1811]

Sending all my thoughts to you and those you Love!! Hugs💛

[@mbbm1999]

What annoys me the most is that part of Anastasia's story is that she lived in and fled Romania when it was under communist rule, her husband was seeking asylum in the US, she and Norvina followed him which later down the road helped Anastasia to be an entrepreneur. My parents are from Romania and experienced what it was like, granted they were born 10ish years before the revolution. Anastasia was there right at the beginning of when that all started. She should know the best how many Ukrainians feel and what they are going through but here she is laughing about pro-putin content. I am done spending my money on ABH's products.

[@narehakobyan5701]

And she does it right as if you were this much worried when Syria or Artsakh were destroyed and depopulated within the last 5-6 years. Each comment on those war crimes were commented as "toxic" or "racistic" against turkey or azerbaijan. Now when politics and paid media spread anti-russian propaganda, all became empathetic suddenly. Empathy cannot be selective. You either are or not. Your previous silence lets me assume that this selective empathy is fake, especially to a country that sold phosphorous weapons to azerbaijan to use against Artsakh people and soldiers.

[@mv9653]

It’s almost like Putin isn’t actually a communist and never was.

[@mv9653]

@@narehakobyan5701 the hypocrisy is real, don’t get me wrong, but that doesn’t make criticism of Putin “anti-Russia.” We just need to be able to extend that criticism to the likes of Biden for the war crimes he enabled too.

[@NotDaveGahan]

Right wing authoritarians are the most fervent anti-communists out there, and sadly a lot of people who’ve escaped communism fall for their spiel, and go on their way to support authoritarian wannabes like Trump or outright fascists like Putin. The issue with communism is *authoritarianism*, and the latter is also present in the right side of the political spectrum. Supporting fascism to counter communism is like trying to put out a fire with gasoline.

[@amy109]

Because you have no idea what’s actually happening or what’s been happening for the last 8 years. Been really interesting seeing people expose how they support Nazis. Gross.

[@Donidarkowitz]

Thank you for elevating my story. Seeing people continuing to work with a brand that blatantly screwed me over - then promised to leave me on PR and then almost immediately after saying that took me off, rubs me the wrong way. Those PR boxes had moldy old product in them- i know they did because I got an eye infection using it lol- just generally bad. And I’ve been hearing Anastasia is racist, and noticed her body language toward black/brown at the Halloween party in 2019 which is why I opted not to interact with her.

[@britnywilson5402]

You’re so talented, I follow you on IG and I am constantly blown away by your work. Im so sorry they did that to you. What shitty people and they will never get a dime from me.

[@kaylynnhuddleston5533]

omg

[@HeatherHunterJ]

Let’s get this story out there 🙌🙋‍♀️💘

[@minglifeng2862]

Duh of course a post-communist Eastern European white person is racist

[@haleym3725]

How did she keep her position after that?

[@melissarufano1576]

Just started the video but I had to say this hair and makeup is just *chef’s kiss* I mean that pop of color on your eyes, the shadow, the base makeup - it’s all so good! I’m usually a quiet watcher but I just really wanted to share 🖤

[@paitynstew]

^^ thisss. and the light gray looks so pretty on her!

[@rebeccatorok7946]

Literally the second the video started playing I was taken aback by how good her hair looks hahahaha I’m obsessed

[@cinnamons2962]

I literally just stared and admired through the whole video 😍

[@morbidlyxobsessed]

Right? Sooooo pretty

[@petra1995]

I thought the same!!

[@zo.bot.]

u are so right abt how jackie never got her moment! i literally didn’t even know she had a collab with them until after it was no longer available

[@marcom8919]

I got the palette and honestly i was a bit underwhelmed 😅 I won’t blame jackie but the matte are a bit patchy/hard to blend while the shimmers don’t really… shimmer that much? Maybe 3-4 shades were good

[@zo.bot.]

@@marcom8919 glad to know i wasn’t missing out on too much.. abh formulas were already going downhill at that point so i can’t say i’m too surprised,, still would have wanted to get it tho, bc i love the color story and would’ve liked to support jackie

[@anh7807]

They did give it their own moment though. They're still making and selling it way longer than any other collabs out at the time....the Carli bybel did release immediately after Jackie's, but left much sooner.

[@byrdbox]

@@anh7807 I think that is actually a reflection of how well received the palette was, but the actual launch had to compete against not only other brands, but all the other ABH eye palette's including another influencer collab. At the time, ABH did almost no promo and it was noticeable. Especially considering the subculture debacle, they didn't do much to rebuild confidence in product quality then rushed out multiple versions of the same type of product.

[@thetwinstas]

That pallet is amazing

[@natxliechoi]

That last rant was so eye opening, as a casual makeup consumer I had no idea that ABH has been doing such disgusting things?? Really upset I have their stuff in my collection and will now have to find a products to replace them asap

[@miseryfell6417]

Hey, I agree to stop purchasing, but please don't throw your products out. You already paid for them and should just get the full use possible.

[@kaylabey]

i used to love her brow wiz but NYX is just as great tbh. i’m just looking for a brow pomade to get after i’m done with mine bc i loveee them.

[@HanQ28]

It makes me feel like I gave money to a Nazi, which is basically what those Putin supporters are. They’re watching him bombing and killing civilians and are just like “yeah that’s my man”. So gross. I can’t. I can’t deal with this.

[@victoriam9242]

@@miseryfell6417 I would like to second this! Please finish your products then replace them!

[@Goldie9899]

Same here and I appreciate Hannah sharing this information, so we can make informed decisions as consumers!!

[@michaelab6070]

I feel like the only reasons I know this brand currently is because they sponsor Rupauls Drag Race as one of the grand prizes and the gifts my MIL gets me on her TJ Maxx trips.

[@Dr.MarsBars]

Hi - as a Ukrainian immigrant the last part was very important to me. I have been repurchasing several products from ABH for years but that stops today. Absolutely not.

[@danicee]

Had no idea Anastasia was following all these problematic political figures, but I’ve heard a few beauty brand CEOs that share similar social circles so doesn’t surprise me. I only have the blush sticks from ABH but I won’t support them going forward. Thank you for taking the time to research and share your findings with us!

[@imbuffysummers]

This is so important and honestly now I’m hoping Hannah takes this concept and makes a video listing and exposing all the brands that represent these things we all clearly do not support so we can stop putting money in their pockets which directly goes to electing officials who we do not want in power! I’m seriously so grateful and appreciative that she’s going out of her way to bring this to people’s attention and that she makes it such an important part of her platform to advocate for supporting the right people with your time attention and buying decisions

[@notimportant123]

Same! I bought a lot of their stuff last year (primrose, vol 5, brow freeze, foundation and concealer) that I will not repurchase. Just sold MR and SG on mercari. Also never sat right with me how did they did Jackie dirty.

[@rachelthomasrusso]

I did not enjoy the ranting at end of the video. You are making a lot of assumptions. We may never know the reason why those Right-wing accounts (i don't really know what to call them) were followed, but to make unfunded allegations that they finance Republicans, is really...unbalanced, weird and just very inflammatory. I thought this was an "Evolution of the brand" video, not "What kind of person is the brand owner" video...

[@MrLadyMaroles]

@@rachelthomasrusso 1) there is literally a disclaimer right before that last part, and 2) some people like to be informed consumers, if you don’t want that that’s on you but not everyone thinks that way.

[@danicee]

@@rachelthomasrusso When you say “unfunded” you mean “unfounded,” correct? Those are not considered allegations, those are observations of her social media account highlighting the individuals Anastasia follows. And she hasn’t unfollowed these individuals since this observation was addressed publicly so the “allegations” are actually true. As was mentioned in the video, when a brand owner/creator includes their name in the brand name you can’t dissociate the brand from the person, they are marketed together. The behavior of the company, the reviews left by former and current employees on Glassdoor are enough for me to not support this brand going forward. Besides, the beauty market is oversaturated at the moment and I would rather try out products from brands that aren’t this controversial. If you choose to support ABH that’s your choice.

[@afeast4crows]

Dana Budeanu is a very problematic Romanian designer and stylist and “political commentator” who after was fired from her position as a fashion stylist commentator on a national television program (for being problematic) started her KZbin channel to promote conservative bullshit. She’s notoriously known to be fatphobic, homophobic, etc. with her skewed views on masculinity/ femininity and gender roles. During the pandemic, she’s been a covid denier and anti-mask/ anti-vax, etc. And now pretty much promotes the nonexistence of a war. Too bad there's not much of a cancel culture in Romania.

[@AdaSuccubus1]

She is by far the most fowl, toxic Romanian 'celebrity' some of her takes are just atrocious, like saying u should slap your wife if she is nagging u, I think that was the worst for me

[@carlyalakija4703]

@@AdaSuccubus1 I’M SORRY WHAT

[@seliamila1005]

OOF then norvina is vile as well if she's supporting this woman

[@summerbummer1930]

I generally tend to think when a brand gets offered through Boxycharm, it may be an indication their sales aren't the best. Like I love Boxy, I've been subscribed nearly 2 years now. But I'm very much aware it's basically a TJ Maxx/Marshalls mail service. Sure one could make the argument it's a strategic business move, and I have zero evidence to argue otherwise. But my gut says sales are starting to slump.

[@qt_stacy]

no it’s because they produce excessively too many products they’d rather shit did make money than throwing it away.

[@BreezyStreamy]

I noticed that BC is starting to have some sort of shift in their practices, like with upping the price and not really having the same type of products for the basic box. It's probably too soon to tell, but I guarantee within the next few months or so, lots of people are going to be complaining about their boxes or what's coming in them. I also thought that it was telling when ABH was in a higher subscription, but I couldn't tell if it was a good thing or a bad thing at the time.

[@debcollins8231]

I agree with you. ABH is always in TJ's and Marshall's.

[@SamanthaD89]

I wonder if that’s true because lately there has been Charlotte Tillbury and Natasha Denona in boxy as well.

[@ryaneisenbacher1408]

I genuinely knew none of this history... this is why I LOVE these videos, the research is so insightful. Love it :)

[@aparaschiveivictor7996]

Out of context, but as someone from Romania, you can't even imagine the things Dana Budeanu has said and did

[@missyaman7053]

Is she like the Joe Reagan of Romania?

[@herefortheshrimp1469]

@@missyaman7053 It sounds like she’s somehow even worse

[@gdfy90]

@@herefortheshrimp1469 yes she is worse than him. He seems like a saint compared to her.

[@aparaschiveivictor7996]

@@missyaman7053 I can't really answer, I never heard of him until now

[@CCrispyyy]

Maybe perhaps the Tucker Carlson or Romania?

[@intothemystic5223]

As someone with thicker eyebrows, I remember hating them in the early 2000s. Thank God I never plucked them to death though. If you ever hate something about yourself, just wait a little bit and it'll be the new trend eventually.

[@kylietravis3427]

My friend and I were just having this conversation but about freckles/faux freckles!

[@intothemystic5223]

@@kylietravis3427 People are even putting dark circles under their eyes now. I wouldn't be surprised if acne becomes a trend lol

[@kylietravis3427]

@@intothemystic5223 are you serious? Shit if I’d known that I could’ve been a super model for eyebags 🥴

[@intothemystic5223]

@@kylietravis3427 😂😂 I think I saw it on Robert Welsh's channel when he was reacting to tiktok hacks/trends. I can't remember now.

[@noosy530]

Waiting on the crows feet trend 😂

[@beautywisz]

Fun fact: Anastasia actually *was a client of Eugenia Weston's of Senna Cosmetics and stole a lot of brow concepts/product concepts from her and took them mainstream.

[@Lizzie-ve7kt]

What?! That’s insane. Where did you find that out? I feel like it’s impossible to get info on Anastasia that doesn’t come directly from her or norvina.

[@beautywisz]

@@Lizzie-ve7kt I'm part of a lot of makeup groups on Facebook (Glossible, In My Kit etc.) and it's pretty known from people who know Eugenia and pros like Kevin James Bennett. Eugenia is in the groups too and will subtly confirm but she's too classy to talk about it outright. If you want to follow a great brand look at her brand Senna. They are amazing and she's a great human. The blogger that posted about the whole thing in the article is known fairly well for knowing all the behind the scenes happenings of these companies so she is a trusted source. She knew about the shady shit going on with Morphe years before it was more public knowledge. I don't want to post her name in case it isn't public knowledge but she knows her stuff.

[@AppalachianAllegory]

Yes! I was hoping someone said it!

[@1015SaturdayNight]

Yeah I had a Senna kit that looked just like it, many years ago

[@johnny4048reads]

I also heard that she stole MAC's Dipdown concept but she called her's dipbrow.

[@avalynn468]

Literally about to start some homework when your video popped up! I'll do the assignment and then watch your video as a reward for doing my homework 😂 Edit: Finished my assignment, now I get to watch the video! 🎉🎉🎉

[@rayneammar]

So responsible lol. Most people would've skipped the hw to watch the video. Smokey glow would approve :) good on you

[@emmyjulianne6850]

I always tell myself I’m going to do that but then I say “okay five minutes for my break” and I watch the whole thing 😭

[@ohjordyn8312]

That’s so girl boss of you 👏

[@l0ovechild47]

Yaaasss 👏🏿😍

[@Tracylyn42]

Wow pat on the back for you Ava. I love your comment and good for you doing your homework first. My granddaughter Ava I have to constantly tell her Finish your work Ava.. get off the computer and do your work Ava lol

[@snotgrrl]

The phrase “subculture palette” just sent all my lost memories of 2016-2017 flying back to me like Light touching the Death Note jfc what a time to be alive

[@oliviamayer24601]

These high end makeup brands fascinate me because a lot of the time their products don’t seem much better quality than the drug store brands. I always wonder how they justify the price point of makeup.

[@quinniehalee]

Don’t forget the ABH Iced Out Highlighter that was so hyped bc it looked like the Amrezy one but it was urine yellow on peoples’ faces.

[@Vlaloca777]

You should do a Makeup Geek Doc!

[@debcollins8231]

I am so bummed they are closing down. By the time I heard, it was too late for me to stock up on my favorite MUG items.

[@Vlaloca777]

@@debcollins8231 I know I’m a little sad for her too. I did get to order a few things cuz I happened to see her video the first hour she posted. I still have the Manny MUA palette from years ago I still use it!! I just sanitize it with alcohol from time to time.

[@debcollins8231]

@@Vlaloca777 I think they had some very nice products. I have a couple of Manny's pallettes too. I like the idea of sanitizing with alcohol. One is fairly old so I should do it. Thank you.

[@mackenziew]

I was first introduced to ABH when my mom went through Chemo and lost her eyebrows. She went to a makeup counter (through a cancer support organization) and they taught her how to fill in what was left of her eyebrows. When you said the brand was nostalgic, this is what I think of. I hate that something that made my mom feel somewhat normal during a difficult time turned into something to is so against my morals.

[@madalinavin]

As a romanian I can guarantee the post was pro-putin and Anastasia is friends with this super problematic figure.

[@sherryelle225]

I remember when ABH was just brows and I thought I remembered her being on HSN or QVC but not sure. I also remember them saying it wasn't their fault Subculture sucked but people just didn't no how to work with softer shadows and all that BS lol. I no for a fact that sooo many youtubers tried so hard to get that palette to work and they gave that brand too much of a benefit of the doubt because all the brand did was insult them by saying none of them must no what they r doing. I own more ABH than any other high end brand and I just don't like how they have treated people in the past and I don't really buy from them anymore. If Norvina had explained to people what really was goin on b4 she released all those palettes then it may not have affected them as much. Also the anti haul was becoming popular at the time and they where anti that at the time. Like u kinda said, the bubble done popped

[@sherryelle225]

Oh crap! I didn't no about ANY of this Putin and Marjorie Moron Taylor Greene stuff at all. But its clear that if they r posting more Ukraine friendly stuff and following Biden now it's just damage control and I am not buying it. . . or their products.

[@myuntidylife6129]

55 minutes??? Let me open this bag of chips and get my valentina!! Love this long form content! You’re doing great sweetie 💜💜💜

[@msdouglas12100]

Ohh yum! I've always liked tapatio the best but after finding Valentina that's my new favorite!

[@rueluxprince6982]

Me, at the start of this video: "I've seen ABH deep dives before. I know how bad they are." Hannah, at 46:11, about to slap me in the face with the Anatasia Supports Putin's Invasion Of Ukraine thing: "So. Hello."

[@Alice-ib4cz]

No respect for the brand anymore since they literally partnered with an MLM like honestly wtf…. This video just gave me more reason to save my money and spend it literally anywhere else. Thank you so much for bringing this all to light for more people 💖💖

[@nancyhernandez2271]

Do you know which MLM it was?

[@Alice-ib4cz]

@@nancyhernandez2271 Rodan fields

[@novaszen]

wow thank you for talking about the stuff with anastasia and her political beliefs. this is the first time i’ve heard about that.

[@freethetomatoes]

I was always told she took the idea of doing brows from another girl who worked at the salon. I was also told she stole that girls clientele. Wonder how true that is..

[@sharonamadi7076]

So glad you brought this to light. I never knew any of this, because I don't keep up in the community in that way. Her brand will no longer get my dollars. Such a shame, because I was looking for her to come back to the makeup that made her so successful. Girl, keep on doing God's WORK in the makeup community. And by the way, I love when you get heated. It just shows your passionate about your beliefs!

[@Goldie9899]

Same here and in the past year I started repurchasing some of their products again, but I definitely won’t be giving my money to them anymore!!

[@rebachick94]

If we’re not enough of an artist to use something, don’t sell it to us. After watching this video, I definitely have a bad taste in my mouth and don’t want to be supporting them.

[@AnneLives81]

I agree. I don’t want to support brands and people who might be funding ideology so opposed to my own.

[@Una...]

Well, I'll never be buying anything ABH/Norvina again. Ever. The last segment of this video has spoken loud and clear of who she/they are. Morally and ethically reprehensible. 💙💛🇺🇦✊🚜🌻

[@foxymama2003]

I learned to contour and highlight way before it was mainstream because I worked in a drag bar in the 1980s! (Most of my makeup skills were taught to me by some of the most beautiful queens! (Angel and Rachel L’Amour you taught me well!!!) At the time, we used cool toned eyeshadows to contour and shimmer shades or light opaque mattes to highlight. I also learned how eyebrow shaping could change your eye shape and even your face shape from drag makeup! When I first heard of Anastasia and her brow technique from Vogue magazine , I was immediately intrigued! I bought one of her brow kits the minute they launched at Nordstrom and never looked back! Then when she launched her contour kit, I was in Heaven! It was so much better than using eyeshadow which could be hit or miss depending on the quality of the shadows. My first eyeshadow palette from them was the Makeup by Mario collab. It has been pretty cool to have been able to watch the invention of the internet and how it advanced so much just in my lifetime! (I am 57 years old). I love these evolution of series!!!!! Edit: I had no idea about Anastasia’s ideology, I haven’t been into makeup for a minute and didn’t keep up on the brand. Definitely not supporting after hearing this!

[@debcollins8231]

I love the contour pallette and just replaced it very recently. After hearing Hannah, I will have to look elsewhere.

[@selunescorpio]

I’ve only ever bought the Alyssa Edwards palette from ABH because I’m a big Alyssa fan. Knowing Anastasia’s support of Putin, especially considering current events, I am disgusted I ever gave money to this company. Thank you for shedding light on this situation, because I (and I’m sure a number of others) didn’t realize what was truly going on

[@MrsMoe72]

I remember attending my first BeautyCon in Los Angeles and there was a near riot in the crowd at the ABH booth when they were tossing out free products. It was insane!!

[@stonecake313]

I don’t get how brand owners/public figures feel comfortable having social media accounts with their names included attached to anything political or religious. Do they not have a PR team telling them to have a public facing account and an anonymous account? Or even just common sense?

[@recordtapesbackward]

I appreciate it because we might have never found this out otherwise 😉

[@qt_stacy]

i’m so glad she didn’t. i wouldn’t want such a profitable brand to be able to hide views that are to the majority offensive enough to never purchase from them again. i mean think about just how much this will cost them. i fucking hope they bankrupt

[@ImAtYourMumsHouse]

As a PR person, sometimes on rare occasion we just don't let people know these things. Sometimes people deserve for their stupid actions to blow up in their face.

[@pristiq946]

If it’s their genuine belief, they are trying to use their platform to bring light to what they think is important. They don’t think it’s a messed up thing to hide like we think it is.

[@ImAtYourMumsHouse]

@@pristiq946 oh they do usually want to hide it. But their reasoning is "I'll be attacked by the sheeple for being a free thinker!!!"

[@usagimoon3885]

I remember going to Ulta finding the last Modern Renaissance and the girl that rang me was mad I was buying it because she wanted to buy it after work lol I felt kinda bad 💀

[@aziababy5732]

her fault! I would’ve hid it 🥲😂😂

[@Petitfleur_]

Look, call me cynical, but when you said “she noticed people weren’t putting a ton of thought into their eyebrows, so she started working on a unique technique to sculpt & shape her eyebrows” what I heard was “she realized people hadn’t thought to be insecure about their eyebrows yet, so she decided to make that a thing.” 😒🙄

[@queeniejmelanin]

Wow, that’s a good point. Makes a lot of sense, I never framed it that way

[@Shuwaram]

@Alyson exactly! I thought the same. ABH figured out how to invent a problem and then sell the solution. Anyone who can do that will always get paid handsomely for exploiting our insecurities.

[@isabellamorris7902]

That's hardly unique to ABH, though. That's like 50% of the reason why most makeup is created. Which doesn't mean that makeup is bad or wrong, but it is something that ppl should talk about more

[@nikkik247]

I’ve missed you!! Been feeling under the weather today but now I’m hype for Evolution content!! ❤️

[@Raithization]

I had no idea about that last part, I'm glad the only palette I have left is the Jackie palette. Like yeah she can believe and support what she wants but I'm not gonna give money to someone who gives their support to groups that hate people like me for existing.

[@jordanwhite7377]

agreed.

[@ktizzle3]

Wow this is so eye opening! An ABH employee came into my store when I worked at the mall years ago. I was in esthetician school at the time and when I saw her giant bag that said ABH I approached her saying how cool her bag was and how I never saw one before. She told me she worked for them and I was like omg that sounds like a dream job and she was like it actually isn’t. I was shocked. The only details she provided was that it was a hard job that involved a lot of traveling. But after watching this, I can’t help but think there was probably a lot more going on behind the scenes because she seemed really miserable. What a shame. I definitely won’t be purchasing from this brand again!

[@InfinitegardenbyBethK]

Hi, Hannah! I’ve never commented before but I’ve watched hours of your videos and wanted to express my gratitude for your excellent insight and level-headed approach to some very sensitive topics. Thank you for your work. 💗💗💗

[@DrKeroro]

Perhaps it's because I'm a fairly butch lesbian - but I always thought of ABH as "The Drag Race Makeup Brand" so it's kinda news to me that it was/is such a respected brand. 😂

[@abookishmess]

I personally appreciate these videos. Please do one on Juvias place next because I'm hearing that the brand is controversial too and honestly wanna support good people and their brands.

[@debcollins8231]

That is interesting. I was admiring one of their pallettes this morning. I think I will wait. Thank you.

[@agirlyhasnoname]

@@debcollins8231 You probably should and this is coming from a WOC . I used to LOOOOOVE JP. They were the first brand I ever bought makeup from. They had amazing color stories etc. But they're a bit shady and insensitive. It's like ABH I can support other Women Owned smaller indie brands. 😇

[@agirlyhasnoname]

SAY IT AGAIN

[@debcollins8231]

@@agirlyhasnoname Thank you much. It was very kind of you to take the time to reach out and warn me. I am going to dump the JP pallette. I REALLY REALLY want to support small indie brands particularly women-owned... especially WOC because a couple of times I made a purchase from Sephora not knowing they stole ideas directly from Bakelite (spelling?). Then again, they stole the heart-shaped sponge idea from Hunter Faulkner shortly after they refused to carry them in their stores. Oh, and Sephora/Jeremy Scott/Moschino's theft of The Crayon Case concepts of Raynall Steward's, "SupaCent." It infuriates me that these huge corporations continually get away with stealing and profiting from a person's creativity. It seems no matter how careful I am with my hard-earned money, it ends up in thieves' pockets. I am actually compiling a list of shady makeup companies. Thank you again and have a lovely afternoon.

[@jayg3242]

ABH is now in boxycharm boxes and shows up in pop up shop at discounted rates. The Norvina purple and orange pallets were also in the sub boxes

[@jessie7528]

Loved this video! The chokehold the Modern Renaissance palette had us in back in the day is crazy and I don’t think any other makeup brand has achieved that. I loved the colour story but the shadows were powdery af 😂 I’d love to see a video about the history of Urban Decay!

[@AnaPie896]

My oily ass eyelids loved those powdery shadows. 😂😂😂 I agree about Urban Decay! The OG Naked was my first palette ever, I still have it for nostalgia purposes

[@jessie7528]

@@AnaPie896 SAME, literally can’t throw away my Naked 2 palette I’m too emotionally attached to it 😂

[@lexvirgilio]

I get so hype when you upload it’s not even funny. No matter what the video is about I know it’s gonna be amazing. I just love hearing your perspective and take on literally everything. Love you girl!!!

[@sharonblake9143]

I’ve missed you!!! Super excited about this topic, thanks for going so in depth. You’re always so well-researched and thorough and I’m here for it

[@KateLB1027]

I got the Modern Renaissance palette about 2 years after the hype. I loved the formula, but I didn’t love the color story. Warm browns are just not my thing, but I love cool tones! When Subculture came out, I rushed to buy it! It was very difficult for me to use, but I made it work for about 4 years. I love that color story! A decluttered it and finally re-created the color story using Makeup Geek singles…literally finished it 3 weeks before they announced their closure 😳 The original Norvina was not as purple as I wanted; I felt bamboozled after I purchased it. The Jackie Aina is amazing! I also snagged the Sultry palette during a Christmas restock. Bone I’m done. Done with their crap; I don’t even purchase their browwiz anymore. Bye girl! Haha ✌🏻

[@_jolie_]

@A H Which palette do you mean?

[@kaydeezylovesyou]

I still kick myself for not getting the Jackie Aina pallete.

[@ZiaSumi]

Wow I was seriously thinking “maybe I’ll try something from them this year” cuz I have yet to….. until you got to the second half of the video. So glad I never gave them my money now lol. Thanks for bringing this to my attention! Your research is always greatly appreciated.

[@tyrsis]

Same. I was thinking maybe I should try one of those mini kits since I never tried them before. Hard pass. Glad to be able to pass them by.

[@caitlinbishop6624]

I’m only like 9 minutes into the video, and I know that Anastasia is not a good person & I am interested to see the rest of what you have to say. But damn, as an esthetician who specializes in eyebrows this is actually wild to hear. I genuinely didn’t know that she was one of the first people in the industry to talk about brows in that way & create a whole new style. Just thinking about the fact that I do brows every day & a lot of the techniques & tools could’ve been originated/popularized by her is crazy since I’ve never thought of that. Wish she was a better person cause then it’d be even cooler lmao

[@collegekidmakeup]

Subculture is such an underrated palette. I found one at a TJ Maxx and honestly, it’s the beautiful, deep toned, grungy palette I wanted.

[@r3allyr3agan]

The colors weren't the issue it was the formula

[@lorifrederick2367]

I had no idea that she was pro Puttin! 😡 I do remember when I started working at "the big beauty store" and Modern Renaissance was HUGE. Couldn't keep it in stock. Then came Subculture. Am I the only one who loved and still loves that palatte. I'm 62, and this old bat still loves it. I even worn it on my daughter's wedding day (my dress was green). We were very disillusioned to the fact that Jackie Aina's palatte only had about 2 weeks in the limelight. I absolutely LOVE that palatte. I was a little late to the party purchasing the Glow Kit back in December hah

[@nancyhernandez2271]

I LOVE the JA palette! It’s SO good! I hate that it wasn’t promoted more!

[@debcollins8231]

I am in my 60s too and rock Subculture. However, after this presentation, I will not be replacing it.

[@Gardeningishardinarizona]

Subculture is my fave-I keep looking for a good dupe.

[@justicenixon3347]

I mean, she’s Russian

[@YK_1975]

@@justicenixon3347 in what way is she russian? She was born in Romania. Or is that the same country as russia to you?

[@marymotch]

I think this started in 2018, but at that point the only way I’d buy an ABH palette was if it went on sale, which at that point any “limited edition” palette would. After learning what you mentioned, I won’t be touching the brand. Not that I have in the last 2.5 years, but this reaches a new level of confirmation. It’s funny how the brands I idolized in 2016 being tarte, urban decay, too faced, and ABH I completely stopped buying from. I do actually still use some of my old tarte and UD palettes, but at this point I only buy colourpop. God i hope they don’t do anything controversial because they are the only one I still give money to😭. But thank you for this video. It actually inspired me to see who i follow follows MTG and I’m both shocked, not surprised, and lost respect for an old roommate’s who’s respect was already unbelievably low. Anyways, thank you

[@alanacoletavares]

Yessss! I’m on bed rest recovering from surgery & was desperately hoping you’d put out a new video since I for once have time to sit and watch uninterrupted! Love you! ❤️ this is a great topic too!

[@Ajlatango]

I had no idea about this recent Anastasia scandal so I’m very glad you shared because I’m done giving them any of my money.

[@jesscovino]

Well I'm never giving them a single dollar again! I feel just like when I found out about freaking Ofra & had just bought a highlighter. Thank you so much for all the research and effort you put into these history videos, I really appreciate & enjoy them!

[@AlaA-jx9ru]

Loved this video. 🙌🏼 I’m so happy we are finally (collectively) paying more attention to the founders/management of large companies that we give our hard-earned money to! Hopefully this becomes a big trend in the beauty community and beyond!

[@miccetra]

I recently bought the subculture palette for like ten bucks at TJ Maxx and yup, the blending into gray thing is spot on. The individual shades looks so pretty but just....all blend together into nothing

[@debcollins8231]

Thank you for posting this. I bought Subculture for ten bucks too and sm struggling with it. I even checked the expiration date on an online app and it is fine. No matter how careful I am, no matter what colors used, the results are always a grayish smudge.

[@lifeformsultd]

I bought it semi-recently after another KZbinr used it in a video saying she loved it. I was so stoked to score it at TJ Maxx shortly after. It is one of the worst palettes I’ve ever bought and the only redeeming quality is that I didn’t pay full price. It looked amazing on the KZbinr, she just so happens to have an art degree, fwiw.

[@flipmaya]

I think my first encounter with ABH was this TV segment in mid 2000s of a wannabe starlet going to her salon hoping that the eyebrows would give her an edge. I don’t remember the starlet’s name or face, but I remember that there’s a salon in Beverly Hills that does only eyebrows.

[@xCSHIMMERx]

I still remember how my Subculture pallet came in the mail with two shades just MISSING. Not broken and disintegrated in its travels, but fully missing with two little dots of glue at the center.

[@DanielleNicoleMakeup]

I have ya beat (maybe). I ordered 2 KVD Good Apple Concealers to review and in the video, I talked about how I opened my package up and it was...EMPTY. No joke-no product was inside. I was pissed at first but honestly I kept thinking about someone just being like, "nah, this person doesn't really want the products they paid for," and sent the empty envelope on its way... I laughed pretty hard 🤣

[@dino2064]

The makeup looks absolutely amazing Hannah! Can’t wait to binge this later

[@ginnyp.8396]

Hi Smokey! Watching u while lathering my hair in my post shower Ouai hair mask that I use because of your suggestion! Thanks for always partnering with great brands that you truly use and enjoy :)))

[@shelleyfierce]

Here for this! Thank you for making well thought-out content. So interesting and engaging.

[@beckywalker6258]

Thank you so much for talking about this topic, especially the bit at the end. I would have had no idea this was going on if you hadn't shared! I think I'll be taking my business elsewhere thank you very much! Love you Hannah, wonderful and well- researched video, like usual ❤

[@gillianguerrero8335]

I have to say that the subculture looks so good it hurts. the color story is very unique at that time

[@ohjordyn8312]

I love your makeup deepdives but I’m here to say I really enjoyed your in depth love is blind video! If you’re interested, I’d love to see more videos with your take on popular tv shows 😊

[@miridelcampo]

Yay!!!! I’m so happy you’re back and talking about this. I never really cared for ABH (got into the game too late to GAF about the hype) but THANK YOU for bringing this to my attention. I was considering buying the eyebrow pencil and bronzer specifically cause people dick about it, but honestly would never be down for a brand owner with those beliefs. You’re the best!!

[@katelyn_emi]

Love the video! The start of the video was kind of nostalgic but the last part was totally news to me… I stopped buying ABH a while ago and it looks like I won’t be going back… Also your hair and makeup is so pretty! The Glow Universe is crazy busy but if you start vlogging again I’d love to see grwm’s over there!

[@ositaiza888]

i've used a couple of your past anastasia videos as references in an old assignment i did talking abt makeup brands for a business class, rlly excited for this!!!

[@alice_rabbit8345]

I appreciate the deep dive. I collected the palettes since Modern Renaissance- which I’m panning this year. I definitely will no longer purchase their products. Have a great weekend

[@Diana-cd8ox]

Thank you for speaking about Ukraine. Here in Poland we are doing anything we can to help our neighbours and watching their tragedy is heartbreaking. If Anastasia is really Putin suporter then there is no place for her products in my house and I shall never give my money to this brand. Love you!

[@alexandrrra5627]

Thank you for helping Ukrainians ❤️

[@YK_1975]

Thank you!! You’ve helped my people so much, we’ll never forget it ❤️❤️

[@Diana-cd8ox]

@@YK_1975 stay strong and safe guys. You will win!

[@7621jess]

Well, I'm glad I watched this. I was thinking about investing in the brand. That WILL NOT be happening now. Thank you for doing this video. BTW, I found you through your appearance on Th Double Clense Podcast with James and Robert Welsh. Since then I've been binging your content. I love your spirit and how much you care about the information you provide. Love you!!!

[@ABCEggplant]

I had heard none of what you discussed at the end of this! That's all so gross. Even if it's a short video, I would love an update on Ofra. I'm seeing them trickle back into videos, but no one has really discussed the recent changes to support them.

[@brooklynn3549]

I used to live ABH, until it seemed that norvina took over and all they came out with were rainbow colour. I haven't seen anything exciting from them in years.

[@angelina.st.]

Ohhhh I'm so excited for this, got my tea, blanket and my candle ready 😊

[@masterabi-wan8566]

I loved that you got heated when talking about Anastasia’s stance on Putin, I had NO idea that she publicly supported him and I will not be giving any of my hard earned money to her. We as the consumer have to speak with our dollars. many of us myself included buy these products as a treat yourself splurge who normally wouldn’t buy an expensive make up products like this. I’ve only ever bought the dip brow due to how expensive this brand is and was saving to buy myself another one but now I need to find a new brand to purchase. Anyone have any suggestions? 🥰

[@scarletMOM]

I've been binge watching your videos all week for 2 weeks now!! I was waiting for a rise and fall video for so long!!! Thank you for this Hannah! Love ya! 💖And I hope you have a great week ahead ❤️

[@1tiffanyjade]

See the thing with the pro pallets is if I wanted a pallet that big and I want the quality I might as well by one of the Natasha Denona pallets. I’d love an evolution of make up geek especially since they’ve announced that they’re closing.

[@smokey_glow]

It’s in the works now! 😊

[@Chloe8513]

Yay just poured myself a glass of wine!. Excited to watch this after taking a minor break from working 60 hour work weeks 🙏🏻

[@zainubaali6704]

I really appreciate this series. I love playing them in the background while I’m planning for my week.

[@yaminogame7805]

There was a Seinfeld episode about a very eccentric CEO of a company who would only take financial advise based on the financial advisor or in this case Jerry Seinfelds friends astrological sign. It's a literal sitcom episode and a real life brand owner is doing that?...yikes.

[@PrincessYaura]

Truly blessing us with this content! Thank you Hannah!!!

[@gwathgor]

Perfect, a new "Evolution of..." just as I was looking for a video to watch ❤️

[@veronicaheredia]

I got my period like an hour ago and I feel like crap so seeing this video in my feed was a blessing. Thank you so much ❤️

[@catherinegonzales9544]

So excited about this! Was just thinking of you today and was missing the vids. Hope you’re well ❤️

[@itsmekte]

I’ve been waiting for this video since you started with the evolution of series on brands!

[@treehouse318]

perfect to hear from you while i make my yard sale signs. thank you, Hannah!🌻

[@sashac7408]

You gained a new subbie! I loveeeddddddd this breakdown ob ABH! This was a certified mini-doc. Once I started seeing the Norvina circus color palettes coming out I knew something was off and they were in trouble. Also for a brand that started off on brows.. they were slow to trend. For example, other brands jumped on the brow freeze way before ABH. The need for innovation is completely out the window.

[@lenanix5091]

I really just want to say that you’re my favorite Creator and I loved this video! Always interesting to hear your take on the topics you research!💖💖

[@KARYFLAGS]

Yessss!!!!! I miss you so much!!! I screamed and stop my movie to watch your video… here we go, oh boy!!!!

[@itsLilyKitty]

I just looked up your account to rewatch another video of yours, boy am i in for a treat!! Thank you for the upload :)

[@Jadeycat237]

This was fascinating and so well done. I love that you stand up for what you believe in and talk about morality without putting any pressure on people to think the same as you. Your integrity and lack of bs is refreshing and I'm here for it.😊

[@anna4338]

I'm so happy you posted a new evolution of [ ]. I have been re-watching the old ones for a few days.

[@freethetomatoes]

The passion behind your words in the last 5 minutes! Wow! *Applause* LOVE IT!!!!

[@haileytin9454]

I just watched your other ABH video the other day! Perfect timing!

[@neam801]

Thank you so much for the last rant, i had no idea. People like you make me feel a little more sane and hopeful in the middle of all of this

[@bellaalfaro7123]

i always get so excited seeing a new vid from you ((: i seriously don’t understand how u don’t have more subs, you totally deserve it