Why Indian Airlines FAIL | Business Case Study

[@mohak_mangal]

Follow me on Linkedin for punya: www.linkedin.com/in/mohakmangal/

[@foodiography]

Can aeroplane run from ethanol like cars are running make some innovation on this make aeroplane like EV

[@flashjsr]

@@foodiography If there is a engine designed for it with high enough power for a flight, which is highly unlikely for ethanol.

[@Infinitelove0143]

Bhaiya you are not active on linkedin🥲

[@foodiography]

@@flashjsr understand but people should invent or do some innovation on this see i am not science person just I thought on the way are you from Jamshedpur flash jsr

[@flashjsr]

@@foodiography The reason aviation fuel is special is because of its high rate of combustion. If it was possible it would have already been done unless we find some new element that can make it possible. Aircrafts are getting bigger and heavier. There are single seater plans that can run on ethanol but cant be commercially used. And yes i am from Jamshedpur :)

[@Dr.SyedSaifAbbasNaqvi]

This is a problem not specific to India. Airlines across the world struggle. However, what is specific to India is that we tax the airlines too much - ‘India needs to reduce taxes levied on aviation sector’ - we don’t have enough procedures to help a failing business. The bankruptcy code has to be strengthened far more.

[@divitkarekar5803]

sadly indian government is very greedy and increases taxes in every field despite record gst collections,maybe the new record high collections made them more greedy that they increased taxes even more indian govt really sucks and is really tax hungry,they are digging their own grave

[@TalwinderDhillonTravels]

Why should you support a dying industry? Let the free market prevail. Taxes aren’t the only reason these airlines fail.

[@ravirocks14]

Correct

[@pritamkundu2779]

Airlines struggles because they have high fixed cost, that's why income fluctuates so much.

[@smishra115]

I'd rather have more emphasis on high speed rail (not the bullshit we have in the name of high speed rail right now) than aviation, especially since the environmental impact of the aviation is insanely high. We need to think about what kind of a country we are leaving for the next generations. Taxing the aviation industry helps, in that regard

[@yashgangawane3381]

I earn around 26k per month and after all my bills and expenses, some savings, I can never afford to travel by a palne......thouhg I wish to fly someday🙂

[@jaijishnu527]

That's too less😢

[@sanjayrawal3068]

Don't worry bro... I'm a Nursing Staff in Indian Army and I earn around 60-65k per month but still even I didn't travel by air till now even though we get 50% concession in all travel s, hope so I'll too travel by air 1 day

[@JadooSingh921]

9/11 suna hai? Waha se recruit hoke direct plane udao

[@Griffith_1802]

Bruh , why are u revealing your salary 😂😂😂

[@yashgangawane3381]

@@Griffith_1802 I feel no shame to reveal the amount of money I earn, afterall I earn it through my hardwork.

[@Dr.SyedSaifAbbasNaqvi]

These are issues with the aviation industry: 1.Excess capacity 2.Flawed demand projection 3.Flawed growth projection on the wrong assumption that all Indians can afford to fly 4.Poor cost management 5.Skewed capital structure 6.Unhealthy discounts 7.Faulty pricing strategy 8.Undue emphasis on top line & ignoring bottom line 9.Over staffing.

[@sharad7340]

Best ever thing would be the bankruptcy of air india The worst ever airlines on planet earth with worst staff

[@saquibpasha9998]

most important is taxation

[@abhijitmaisuria5703]

10. Excess quota seats allotted to Gulf countries.

[@arshad1647]

Excess salaries as well

[@ss10483]

I liked your comment because you didn't mention Tax. In capitalist economy people must bear "tax burden" and its the bare minimum expected from citizens. People dream utopian communist and social ideology which has 100% failure rate. You cant apply subsidy on convenience by sacrificing essentials. Flying no way qualifies as essential.

[@diegohera88]

Nobody is talking about the real issue why companies fail in India inspite of rising demand & young population…..the per capita gdp is just $2600 comparable only to some Central African obscure countries. We can’t afford luxury things except the needy ones. Railways will always be lifeline of Indian transport unless per capita crosses $10k at least.😅

[@Kunal_Kishor_Sah]

Sahi baat hai mera father ka income 12 lakh per annum hai or family me 5 members hai, me and younger brother and mother and a grandfather show family per capita is 2 lakhs 20 rupees, if our mother or sister start earning then may be india per capita increased

[@shantanuchaurasia5232]

Per capita is of no use when individuals buy tickets , just 1% of Indians equals to 1.5 crore and their per capita would be higher than $2500 GDP per capita is only good for comparison and policy making Apple just caters to 0.1% of total population ie 15 lakh and they are expanding as hell So understand that stats not always depict the true picture

[@SigmaSankalp]

Harsh truth

[@Kunal_Kishor_Sah]

@@shantanuchaurasia5232 i know bro government ko ya top 1 percentage log ko haata ke gdp nikalna chahiye tho real truth ayegi samne Lakin bahut log apne real income nahi batate

[@nfmg1719]

Even if 5% of Indians have higher per capita income then also about 7 crore people can afford airlines which is a very huge number. That's why this isn't a issue

[@mohamedfaizan9844]

There is so much potential for the Indian aviation market to be the biggest in the world. Every Indian who lives abroad wants to travel directly to India, but have no option but to use the Gulf airlines as they have the connectivity and volume to keep tickets cheap. And they are directly funded by the very very deep pockets of their government. In terms of volumes, no one can beat India as there are 30 + million people of Indian origin who work or study abroad - they are not just tourists like the traffic from Europe or US. I wish in the near future Air India makes Chennai, Bangalore, Hyderabad and other big cities as hubs instead of always routing their major international routes via Delhi or Mumbai.

[@iam_arnavisaha32]

even indias airport are better rated than chinese! latest report released by forbes about infrastructure of airports!

[@JadooSingh921]

Tldr?

[@mohamedfaizan9844]

@@iam_arnavisaha32 we’re talking about connectivity though, and in that measure, at the moment we are woefully behind the big Asian ones like Shanghai or Singapore or Dubai. Well I have big hopes on Air India now. Let’s hope it solves this problem.

[@richardsking]

Don't worry bro, both air India and indigo will solve this issue

[@iam.mystic]

​@@JadooSingh921can't believe people have gotten this lazy. Do you not read any non fictional books?

[@abhimanyukarkara4218]

This man's selection and then structure of the content is commendable.

[@sharad7340]

Best ever thing would be the bankruptcy of air india The worst ever airlines on planet earth with worst staff

[@samiurrafin4492]

This guy is biased

[@sharad7340]

@@samiurrafin4492 sare ke sari airlines sahi hain bus air india ko band kr de worst ever hain

[@abhimanyukarkara4218]

@@samiurrafin4492 at some level we all are biased.. otherwise a content creater would just be giving raw data. Every time we analyze something, there would be some bias :)

[@abhimanyukarkara4218]

@@sharad7340 TATA has taken over it recently, let's give it some time.

[@muralipoojithvutukuri781]

Airbus is not a French company. It's a collaboration between multiple European aerospace companies.

[@sujatakamthe5306]

Majority of stake holders are from france

[@yogeshkrsharma3054]

Majority stake fance ke paas h 👍 tbhi tata ne Airbus aur boing dono se liya h nhi America mc kuch fake news faila kr tata ki reputation girwa dega ❤

[@ashivkumar2075]

And also manufactured in France Toulouse

[@karthikeyareddy6758]

@@ashivkumar2075and also Hamburg,Germany

[@rishabhadiga8864]

When your major stakeholders are french it ends up being known as a French company if in technicality it isn't.

[@promitdutta3029]

Learning: Never try to sell commoditized product/service as premium product/service. At least not in India. Don't have a wish/goal to serve premium new products to a cheap, cost sensitive customer base with a hope that they will switch to that product and remain stuck with your product/service or with your brand. The chance of failure is as high as Dettol killing germs.

[@sukhmeetsingh9520]

The management and operations of the company should be strong.. in India majority of airline failure is due to absence of proper management and neglect of the government !

[@animeJod360]

Ye aa gye Gyan pelne 😂

[@sandeepgupta6181]

Airlines make more money on business seats in same aircraft as premium and exclusive product. Some pax prefer to pay more, specially people on expense accounts.

[@skyroshorts]

A reform which India needs in aviation is desperate need of a Airport Hub unlike Dubai International airport also would relief airlines and help airport been a major role in international travelling

[@prash405]

It is also bcoz Delhi security staff is very rude,I overheard some foreigners saying we will never come again here

[@JadooSingh921]

By foreigner you mean nepali?

[@BellamyBlake_]

​@@JadooSingh921europeans, americans, australians

[@utkarshsoni3300]

@@JadooSingh921basically westerners

[@devshreebhardwaj3096]

Have u seen how rude are the Airlines staff in Germany, Australia, US, UK! There would always be some grumpy passengers who think they are God gift to the world. I travel locally and internationally quite often and overall Indian airport staff are pretty friendly, incl the CRPF / Airport security team. Log unse behes bhi ker lete hai and they don’t say much. The only complaint travellers usually have is regarding less staff at the immigration! So many counters n half of them empty!

[@sharad7340]

Best ever thing would be the bankruptcy of air india The worst ever airlines on planet earth with worst staff

[@ATM_Card]

So basically govt is the obstacle for the airline companies apart from volatility in crude oil price.

[@divitkarekar5803]

govt is always an obstacle for hard working businesses and indian people

[@sharad7340]

Not govt it's westerners and Companies like prittney and watt

[@Sagardeep_Das]

707 comments in this video. Couldn't have been a better number at the time of watching this video. Boeing is the king of the sky and proudly the reason Ambani has his own private jet as Boeing 737. Also good video on aviation industry Mohak. The new aviation policy launched by govt will surely help the common folks to travel shorter routes across various states in India. We have a good market but yet have to improve on cost accommodation and tax burdens on airline operations.

[@Samir12357]

wah bhai... Aap to full speed pe ho... Back to back videos. Keep going mohak. Aap ki effort ki wajah se i have already share your KZbin channel in all my family and friends WhatsApp groups. Just keep making quality videos like this.

[@PushkarNimkar-u3j]

Great video, Mohak & team! Please make more such content. We need to ponder over the cultural reasons behind governance structure situations in Indian businesses.

[@maybeiamunique.69yrsago]

​@@Some_one_twoyea about 163 rupees

[@PushkarNimkar-u3j]

@@Some_one_two all that a broke grad student can afford 🥲

[@Javed23022]

In the Airlines business, failing is better than falling 😅

[@jahidhosssin54456]

Same problem in Bangladesh too

[@siliconhawk]

i vividly remember watching a video as to why so many air companies are in loss there is some legal loophole they try to take advantage of. i think it was a "think school" video

[@dangerdev004]

Though the aviation market is booming for small routes i.e. under 1000 kms people don't want to pay high price of flying. Railways is far more efficient and cheap. People are ready to compensate their time if it saves them money. So people really use aviation for small distances only in case of emergency. As for long routes more than 1000 km the demand will keep increasing.

[@itn0687]

Many airports too are facing trouble as airlines are going bankrupt. A new airport in kerala which was already facing financial crisis had to face further blow when goair stopped their operations.

[@v2vines765]

Tata is the name of trust❤❤❤❤

[@JadooSingh921]

And kartik is the name of lust

[@pagalpantiunlimited9453]

Yes hats off someone talk about this aviation problem in India

[@dennisrvd6248]

Problem for indian airlines downfall is middle East airlines flight are given free routes in domestic route...

[@MAK335]

lol proof?

[@akshaypendyala]

@@MAK335 There are MOU's signed between middle eatern airlines and Indian government to promote aviation. Why don't you just google about this?

[@sandeepgupta6181]

UAE Airlines now flying from almost all major cities in India to DXB but they do not allow equal rights to Indian Airlines to fly into DXB. Instead they offer other smaller airports in UAE. For Middle East, they have become our national carriers.

[@amitchate1858]

You missed one thing biggest compilation to Indian aviation sector is Indian Railways 🚃

[@amitchate1858]

If you are agree make YT short on it

[@JadooSingh921]

No he are not agree coz u angrezi fail

[@scbose3940]

Air India, Indigo have given orders of 500 aeroplanes each. Akasa airlines is making profits ( started last year). Those who know buisness are still doing good.

[@varunoza6]

Akasa made a loss of 600 cr. Come out of WhatsApp University.

[@Munna-bd8pc]

India needs to become rich for working airlines.

[@sharad7340]

Best ever thing would be the bankruptcy of air india The worst ever airlines on planet earth with worst staff

[@iam.mystic]

Doesn't apply to India. We made rockets when we were at our lowest point. What we had then was minimal corruption in the spacecraft development.

[@sharad7340]

@@iam.mystic yt matters india when we have failed PSUs like Air India bsnl

[@Stickery]

@@iam.mystic gawar hai kya How is building rocket related to being rich?

[@84s_h_a_r_a_d19]

Air lines aur ye hawaai yatra sab amiron ke liye hii hai bass hum jaise gareebon ke liye nahi hai

[@MAINLYSST10]

Aviation is one of my favorite topic.. And you explained very well brother ❤️

[@Abhishekkalravlogs]

Indeed sir

[@rockrockrock9899]

Waste fellow

[@MAINLYSST10]

@@Abhishekkalravlogs❤️❤️

[@g_a_m_e_rharsh39]

Now I know why Vijay mallya started kingfisher first international flight route as Bangalore to London.

[@krishnendughosh619]

😂😂😂😂😂

[@TiwariAbhishek_]

Hey Mohak, I have been watching your videos since 2019s . Finally , my first video recommendation for you - How good is a coalition goverment for a developing country.

[@sharad7340]

Best ever thing would be the bankruptcy of air india The worst ever airlines on planet earth with worst staff

[@sagarpatil6086]

There should be a communist government in India, just like the China for development❤

[@sagarpatil6086]

There should be a communist government in India, just like the China for development❤

[@ankitshukla2928]

The Aviation Minister told last month that the Number of Airport in India will be more than 200 in next 5 years. How are they claiming it when so many airlines faling. I think a video should also made on this topic

[@jayanthlaxman9188]

If anyone thinks patriotism and nationalism is saluting at the flag and showing reverence to soldiers, they should realise that starting and running a serious business in ones country and making it a success is in equal measure.

[@Rafian1924]

Airlines business model faces only one challenge of overall operating cost.. and the growing competition..

[@Aman-pr3po]

Bhai in 3 topics pe video banao:- 1. Seema Haider case 2. Why IITs are going global? 3. About largest snake in world (there are some myths around it)🙂

[@chitresh22694]

Amazing insights!

[@theawesomeman9821]

Wow. I did not know so many people had strong opinions on Indian airlines. It must be worse than I think.

[@AA-oi9ru]

More informative than most of the media channels

[@junnatha]

Waaah waaah. Work is in flow bro ka❤

[@JadooSingh921]

Source?

[@johnysins69696]

@@JadooSingh921 wtf bro are you mad why are you commenting everywhere and spreading hate?

[@Dr.SyedSaifAbbasNaqvi]

@@JadooSingh921 Don't spam. Find the sources yourself. Don't act Illiterate. You are not a child that needs to be spoonfed.

[@JadooSingh921]

@@johnysins69696 Source?

[@rishadar]

I am from Kannur, which suffered a lot after Go first went down. Kannur airport doesn't have Clearence for international flights and air india price is too high.Govt is not allowing forirgn airlines

[@Djhchcmusic]

Earlier this year, GoFirst, an Indian airline, filed for bankruptcy and suspended its operations. However, this is merely the most recent addition to a growing list of failing and failed airlines in India. In fact, over the past decade, a total of 13 companies, including prominent airline companies such as Kingfisher, Air Deccan, and Jet Airways, have ceased operations. Consequently, the question arises as to why so many airlines fail in India

[@Sarcasmka14]

According to me ... Mohak's best Content Creator..for education category... he's neutral about every time...

[@devavratsohoni9747]

Excellently complied and explained video 👌🏼

[@saswatkumarpadhi3687]

I don't like the decision of giving 9 airports to Adani . It's not at all a great move.

[@ashutoshjha8070]

Ok next time Modi ji will come to your house for Mr Saswat suggestion.😊😊

[@saswatkumarpadhi3687]

@@ashutoshjha8070 My house is always open for Modiji. But this is not a nature of Mr.Modi to take suggestions from educated persons. 😅 He only takes unplanned decisions.

[@sid.7146]

Privatization is the best move for india.

[@MusTelOJ]

​@@saswatkumarpadhi3687True lol

[@swapnilpokhariyal2586]

Modi sold country to adani

[@sushantkakade4866]

क्या इन्फॉर्मेटिव्ह व्हिडिओ तय्यार किया है भाई आपने,,मै,,2,3 बार देखा अच्छे से इस्को एक ही बार मे...बहुत ही किमती जानकारी है इसमे,,और इसे बनाने मे खूब मेहनत भी की है आपने....बहुत बहुत धन्यवाद❤

[@arnabsengupta9913]

I am so impressed with Mohak 's subject matters. Good job once again.

[@mithunmahato309]

Next, why Indian Restaurant business is so tough. Approximately 60% of restaurants fail within the first year of operation and 80% fail within the first five years.

[@NoNo-su8wk]

now it was the 5th time he changes the thumbnail of a single video in 23 hr

[@deepjoypaul3806]

The total length of the video is 26:11 and about the airline !!

[@MUKUND-0_0]

If a business starts growing then the government starts taking charge that's not good 😢.

[@shruti_beauty]

Yaar sach me...aapne itna accha aur sahi tarike se sare baate khol ke batai...ab mujhe is baat me intrest badhne laga hai thank you so much ❤

[@tarunpratap017]

The issue I see is Money, I don't think Even the High Earning Indians can afford to Pay 50-60K Rupees on an International Flight.

[@rishigupta4917]

"If you want to become a millionaire, have a billion dollars and start an airline!" -Richard Branson

[@miralam2582]

I think we should start some projects related to building aircrafts in INDIA just like the Chinese COMAC c919, which uses westerns engines ..

[@mantrachhaya6835]

That airliner is not competition for airbus and Boeing, they were built for a different purpose, china has 26000miles of high speed rail network, and that is why the domestic airline market in chinese is failed and, so in order to strengthen it they made their own airliner, also making airliner is no easy task way easy to say, way harder to do, even if we do it, not even Indian airlines will buy them, as they have contracts with airbus and Boeing for 100s of jets,

[@Ironbanner12]

Isn't the engine the problem?

[@thunderbest3909]

I remember the legendary Jet Airways 😊

[@JadooSingh921]

To isse mera kya fayda

[@sharad7340]

Jadoo Singh byaah krle

[@sauravroychow]

Excellent article as usual.

[@SanAntonioDean]

The video starts with an incorrect fact. India's domestic air traffic has hit a record high, with 456,082 passengers flying on a single day and not in a year!

[@PropertypanditKushMishra]

मेरा भारतीय बिजनेस के बारे में मुझे यहीं पता है कि भारत में लोग घटिया से घटिया सस्ते में सस्ता खर्चा करते हैं...पैसा ज्यादा हो तो भी पैसा बचाते हैं हां यही हा इंडियन सोच...सोच...सोच...सोच। ..इसे माल्या की लग्जरी किंगफिशर घुस गई...इंडिया में बिजनेस करना है तो देशी आदमी की सोच को जानो...

[@parmars7577]

I think indigo is doing good in aviation market , their new operations to central Asia and Europe are extraordinary with lowest fare.

[@devashisdas5024]

Summary of this topic's two key materials into one sentence, is - "Water, water, everywhere, Nor any drop to drink!"

[@IBBU9844108590]

Iss saal 450000 logo ne India may flight Lee.. Bro Aap ko kehna tha iss saal har din 450000 log flight Lee. Video was informative..

[@guranshsingh3220]

First video Aviation is one of my favorite topic.. And you explained very well brother ❤ All points covered by Soch 1.Excess capacity 2.Flawed demand projection 3.Flawed growth projection on the wrong assumption that all Indians can afford to fly 4.Poor cost management 5.Skewed capital structure 6.Unhealthy discounts 7.Faulty pricing strategy 8.Undue emphasis on top line ignoring bottom line 9.Over staffing

[@Tinjinladakh]

from ladakh to delhi we have to pay 50,000 rupee

[@Babu777bhaiya]

Bro really?? 😲

[@Tinjinladakh]

@@Babu777bhaiya yes, poor/middle family sent there child study in other state, so its very expensive for them

[@hawkingdawking4572]

What about not travelling via air?

[@Tinjinladakh]

@@hawkingdawking4572 in winter the road is blocked

[@hawkingdawking4572]

@@Tinjinladakh There is a cost to everything. You should n't need to travel to Delhi at the first place.

[@SK-fu5ud]

This guy is pure GOLD!

[@peacefulminds3628]

nice content! appreciate it. but please lower your background music while you're speaking. it's too loud.

[@SachinKumarPankaj]

Mohak is Changing the thumbnail again and again 😂

[@stutisirohia_]

A very well explained video. Subscribed right away!

[@Mukesh-Naik]

Hame aise aur video chahiye mohak sir ... , Thanks 😊💐

[@travel1with360]

15:14 Bhai train nhi airlines...just listen again😅

[@shreyatapadiya6971]

Too informative🙌

[@BellamyBlake_]

Vistara is the best imo Just booked a flight to Frankfurt

[@dailydiet4667]

Please make a video on why most European and American flights are gone from Kolkata.

[@Komedy_nobody]

Please make a video on why haryanavi vine youtubers like Elvish Yadav and Baklol etc are so famous and their videos are trending

[@aamirbanderker375]

Correction: Airlines dont lease aircraft from OEMs Airbus and Boeing. Rather they lease from Lessors such as AerCap, SMBC, ALC, Avolon etc

[@krishahuja9103]

More business videos please mohak bhai👑

[@footballcc4618]

Forward exchange contracts should be utilised fully in order to curb the dollar rates.

[@alamwasim_]

Well researched team❤❤❤❤

[@VicTheflyingDentist]

Very good analysis and an informative video. Well done. 👍🏼

[@albertishu9066]

Very interesting content.... loved it ❤️

[@divyamehra2474]

Very Good Analysis @mohak!

[@Aman-pr3po]

Please make a video on why IITs are going global ?

[@jarjarbinks3193]

My take: Moving people is always an iffy sector for making a profit. That is why so many passenger airlines (not just in India, but all over the world) have gone bust over the years. Freight moving is where the profit is. You can see by the way how freight companies like UPS, FedEx, and DHL have been growing and growing all these years. That is why I don't have high hopes for the new Mumbai-Ahmedabad high-speed railway in India. It will mostly probably go the Air India way, requiring massive subsidies to keep it afloat.

[@rockvikasprajapati745]

More business case study ❤❤

[@AngelaRodrigues-r9q]

The video was really informative as well as you and your team has really done a very good research on the aircraft and made the video short and crisp in a simplified way. In the coming future pls keep your videos authentic and informative which will help me to get more awareness in the society.

[@soumenmishra1395]

I know this guy is married but I have a huge crush on him🤭🙈...btw great video👍

[@fariqjamil1152]

Everyone says isko GST me Lao problem solve ho jayega lekin main ye kehta hu GST me laane hi solution ni hai usko reasonable slab me daalna bhi shi solution hai hai aur agar hum ATF ko GST me le aaye aur usko 28% slab me bhi rakh denge to kya hi fayda hoga.

[@earthshuman3864]

Mujhe aaj pata chala ki kingfisher ki airline bhi thi Mujhe to sirf daru ka hi pata tha 😂

[@SunKing909]

Airline industry is the type of industry in which not more than 3-4 companies can be profitable in a market.

[@shatwikshankar05]

Conclusion::Travel with Train🙂

[@rockyoxide]

PRAFULL PATEL IS EVERYWHERE FROM DESTROYING AIR INDIA TO INDIAN FOOTBALL

[@souvikpatrahowrah]

Why don't our IITians make design a reliable engine for these companies for cheap.

[@gyanipanchayat]

15:20 Aviation Minister Rajiv Pratap Reddy nahi Rajiv Pratap Rudi and he is from Bihar.

[@er.mdmaazshaikh6302]

Hindi segment 🎉🎉🎉 10:49 ❤

[@shiekhjcb8102]

Immense Information.

[@JadooSingh921]

Milk sheikh

[@VitthalJoshi-hy3fs]

4:15 indigo changed their engine supplier. Indigo took good decision for long term own survival. Do these thing by other airlines. Indigo become world's top airline

[@soonotyou2424]

It's sad to see that people are ready to risk their lives for a cheaper deal.

[@rahulnandanwar5118]

19:07 Amravti don't have airport yet

[@Boyinthecircle]

The end really feels different, The music 🎶 aaah, so soothing

[@georgeanto8549]

nice one, man...

[@chawinashube]

saw the film sorarai potturu when it was released ! it was amazing

[@parthpatel1605]

Grand Salute for China who develops and respect his R&D citizens who can develope own Engines❤🙏🙏🙏

[@Ashutoshchauhan1]

Udan movie ke jaisa hota hai bhai 😮