WHY IS CHER DOING THIS?! | UKTV Rebrand

The day has finally arrived, UKTV is no more, only U remains... And just how do they plan on promoting this new look? Well with one of the most recognisable celebrities on the planet of course... CHER! But... WHY?!
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#uktv #u #cher

[@seediffusion]

Twitter rebrands to X, UKTV rebrands to U. What's next, Apple rebranding to i? Screw it, let's just rebrand everything in existence to a single letter. :D

[@richardgadberry8398]

KZbin rebrands to $.

[@MarkAJAgi]

@@richardgadberry8398 Too late. Microsoft have already been renamed as $.

[@Nostalgic80s-nd3qb]

Earth rebrands to P?

[@questioned54]

U actually works as a brand for a streaming service though. At least I think.

[@seediffusion]

@@Nostalgic80s-nd3qb P?

[@mildlydispleased3221]

Nintendo taught us that taking a well=known brand and adding a "U" never ends well.

[@WarlordMoA]

The Wii U so they went with NintendoSwitch they switched U. Booo.

[@southparkfirefly]

@@WarlordMoA The Nintendo Switch is a way better console than the Wii U, The Wii U was basically just a Wii lol it was pointless.

[@plows2940]

@@southparkfireflyHey that’s not fair. The Wii U was at least two Wiis (or four GameCubes) duck taped together

[@KristinaMckailMckail-ry2tm]

On U&Dave's startup we were given a new U off air loop

[@Lynxxylynxx]

i saw that live are u on about the loop just after the teleshopping and whos line is it anyway?

[@Wayne-s5r]

I WANT TO SEE IT

[@richardbutler4488]

So dissatisfied that they didn’t get Julian Symons out of UTV retirement to give him a retirement job 😅 And now on the U Tv something is 😊

[@CulturePhilter]

Oh no, snubbed by Cher. 😂

[@HughMiller98]

Well in France they have the 'U' chain of supermarkets (Hyper U, Super U, U Express), grocery delivery (Courses U) and service stations (U-tile), so using a single letter as a brand isn't new. Also, I love a ridiculously camp TV ad that makes you question the company's sanity

[@itzurboyzdawg2]

Fuck me thats alot

[@questioned54]

In 2019-2021, the Grammarly advert was everywhere. And I remember people talking about it. Also Raid shadow ledgends sponsorships on KZbin were a massive thing in general conversations when Raid Shadow Ledgens had lots of sponsorships.

[@longmancarl]

All I see is the Unilever brand logo

[@WeAreSTV1_Inc]

The branding is cool, especially Yesterday's new idents. its the naming that sucks.

[@glassowlie]

Fully agree!

[@questioned54]

U&Dave is good sounding, U&Yesterday is decent, U&Drama is dodgy, and U&W is awful but overall, the channel names get the job done in my opinion. U is objectively a good name for a streaming service. And as you said, the visual elements of the rebrand is good.

[@debbieray8424]

Me too the name sucks

[@chrisnichols1957]

I have one thing to say to UKTV... ''What were U thinking?''. And if they have to rebrand at least lose the '&'...U-Dave, U-Yesterday would be slightly better, but to be honest they need to do a 'U-Turn' .

[@RouthornAlex07]

Funny seeing this video, shortly after receiving an advert on the Channel 4 Streaming Service about this very service. Why is it called U? It makes no sense, UKTV was better.

[@thisislucalox2]

Cher. She seems expensive.

[@ccateni28]

She was in the Bobbleheads movie, not really expensive.

[@stewartbrodie1720]

@thisislucalox2 well played - that comment deserves more love :)

[@anonUK]

Has she done much since the 90s? She was big in the 60s singing that cod hippie-folk song; and made a name for herself in the 70s and 80s as a "gay icon" as her looks started to fade, rather like Madonna 10 years after her. At this stage, however, she just wants to pay off the pension contributions and the remaining instalments on the plastic surgery- while "U" goes about sacking its entire back-office staff and restructuring its finances under cover of a rebrand. After all, 90% of the Dave and Yesterday schedules consist of playing back recordings from the BBC and other channels. As for the logo, Unilever may have a claim...

[@King_Coyne]

@@anonUK There's always a certain type of person who can't talk about Cher without mentioning her surgery. What's the issue, is she not allowed? I thought she was a grown woman who could make decisions about her own life. It's just sad when people use that to try and insult her but fails massively. Also, yes, she has done a lot since the 90's, maybe do your research if you don't know!

[@glassowlie]

GMB was reporting on this ad campaign.

[@NateisLateFan111]

What Ad Campaign

[@fusionsub]

1:54 It must not be just me that finds the zoom in on face like this comedic

[@southparkfirefly]

They literally picked her for the pun of her song lol

[@DavidDoom95]

The whole "U" branding feels a bit weird!

[@lukevlpro]

Reminds me of a certain bird that got rebranded.

[@ashyofficial23]

i was actually recording this ad one day and the camera was not having it, maybe my tablet's camera hates the new advert and rebrand?

[@davidlevy7068]

Wow this U brand has managed to remind me of a children's tv show from the 1980s that I remember watching at Primary School called "You and Me" Gary Wilmot was one of the presenters. Thanks for sharing about your Cher interaction. Sounds like you were set up. Good to see though that you survived it. ha ha

[@homersimpson118]

I believe it’s called “money” 😂

[@ConfidentialMeerkat]

🙁 im really getting to be embarrassed to identify as British... America dont even bother trying to get one over us, as our child your worse, much, much worse ive been embarrassed for a while, is pluto still taking entrees? Futurarama telling me otherwise ☹️☹️ i am so done with this ridiculous and pointless "branding"

[@Littlemitashy]

I literally sent it to my friends on our group chat at lunchtime today as soon as I saw it on KZbin then I saw a metro paper headline about it on Facebook so the rebrand is getting a bit of promo out of it😅

[@rogerdarthwell5393]

This is a U&Seful video for a U&Seless rebrand Adam! (See what I did there?)

[@andymanning9573]

They obviously need to tweak the app I've tried it on all my devices and the picture quality is poor at the moment .... Great video thanks 👍

[@vickyvixen2010]

Can’t believe you got snubbed by the cher tribute! As a tribute myself (not to cher though 😂) who also does theatres i really hope that it was just a misunderstanding or woman who was performing as Cher didn’t know it was happening so was just going through what was normally rehearsed for that part of the show but if not it was very rude of her! Brilliant video by the way! love your channel! 😊

[@rockythefox1]

To quote a joke said in a nostalgia critic video to have my reaction to cher doing adverts for U "Do you believe I said yes to this"

[@jd4925]

Can Cher watch U in California? 😂

[@Sgoinneil]

Of course this happens on my birthday

[@JessicaDrury23]

Why is GOLD not got the rebrand yet

[@ShadowTVNetwork]

The pay TV channels will rebrand at a later date.

[@fanunite567]

Oh, boy! I can't wait to try watch the channel under the new U(GLY) masterbrand!

[@Juneroo]

1:38 omg Adam I'm so sorry💀

[@richard574]

Loved seeing cher In this, it's cute and campy

[@5340robert]

I think a better song to advertise U would be "If i could turn back time" given most of the content on U or UKTV lol.

[@alchappers_g4ptv]

It somewhat makes me think of how KZbinrs rely on recognition of their brand identity, which is kinda why my channel has the G4p TV brand as that is a collaborative brand between me and some friends of mine.

[@MichaelPKelly-hg5jo]

Adam: "Whichever version you get, here it is!" Michael P. gets Kamala Harris speaking out against Donald Trump. Followed by Cher.

[@gary.h.turner]

It's a bit like Twitter being renamed to just 'X' - confusing because it could be anything!

[@tpturner1985]

Worryingly, it sounds like something out of the sitcom W1A!

[@97channel]

I'm actually starting to come round to the U branding. It's, bold, distinctive and noticeable in a landscape of ever increasing noise and clutter. I remember when UKTVG2 was rebranded to Dave, everyone thought it was a mad name. But it became one of the most fondly recognised brands on TV. I think U is a more suitable brand for today's market than UKTV. As mentioned in this video, UKTV does hark back to a bygone era of branding. It had become familiar to the point where it was becoming invisible. My reservations are with the way that the U now leaches onto the established channel names, and I'm not entirely fond of the logo. I suspect that people will not refer to the channels in conversation with the U included. Which may be the intention. The U logo feels a little cheap, it doesn't give me the sense that I'm heading towards quality content. It's got a bit of a supermarket value range vibe to it, the ones which try to create the impression that you're buying quality yet actually fool nobody. But I'm not against the U rebrand now. It's growing on me.

[@c_o_n_d_o_m]

I get this rebrand, I don’t have to mistake uk tv play with the old play uk channel

[@Yellowblam]

I used to like ‘U.K. Play’. It had Lenny Beige doing their version of ‘Total Request Live’.

[@stewartbrodie1720]

An advertising campaign fronted by Cher? The idea might have legs ...

[@F2SOnYouTube]

To them, U don't know me!

[@scottwebb1978]

Wouldn't it be better if they used the word and the meaning ' You ' instead of the letter U then at least it would mean your with you and the you channels .. could promo it as ' Let's all come together with YOU... YOU AND DAVE YOU AND DRAMA YOU AND W YOU AND YESTERDAY so instead of Cher you have people in the advert that appear in programmes that they show on their channels then we could have a new channel called YOU like a sky showcase kinda channel showing various programmes from across the YOU tv network also on freeview and Freesat aswell The the slogan ' let's all come together with YOU ' would be good on this new channel as its bringing the channels together....

[@RedTomatoes22]

I hate the UKTV Rebrand! why is cheer doing this crap?

[@enderblazer479]

Gotta love the old U joke like imagine talking about the channel to someone where talking about UUUUU

[@hakimi_AH]

I hate this rebrand so much

[@mrtomhallett]

Dreading when they turn the gold channel to u & gold…but that channel hasn’t been rebranded for years so I know they will do the dirty on it….i hope they look at the negative feedback and decide to not go ahead

[@kfedfan1314]

Cher is so fantastic! :)

[@baconplaneforever]

Then ITV is gonna become, I

[@ntvalt4361]

Yeah, it's coming next month.

[@caseyf14483]

bbc boutta become 🅱️ 💀

[@JamiePlays415]

Imagine if they all rebranded: BBC = B ITV = I Channel 4 = 4 Channel 5 = 5 GREAT! = G Pop = P Nickelodeon UK = N

[@ntvalt4361]

​@@JamiePlays415It will be beautiful.

[@questioned54]

I&1, I&2, I&3, I&4, I&Be 😂

[@centrevezgaming4862]

Doesn’t this rebrand sound something familiar to when SCI-FI became SYFY in the early 2010s

[@victoriaharbach5968]

I bet next ad Cher be singing with del boy and Rodney and Hudson and rex the dog 😃😃😃

[@Lycanroc-korrina2019]

Third and its not bad the rebrand but uktv is nostalgia

[@WarlordMoA]

Maybe the BBC & UKTV should join forces to ditch the TV License?

[@WarlordMoA]

U&BBC or BBC&U? We’re doomed.

[@onge9272]

Makes zero sense, and UKTV is owned by the BBC anyway...

[@harryelliott4310]

U

[@gordon3178]

Don't watch tv just catch up, never ever seen advert until i watched this video

[@brandonlee7382]

It's worse than the name wii u

[@2511dhall]

Will this stop the 10pm New Tricks on UKTV Drama?

[@simonsaysrewind]

Nope. Nothing changes except name rebranding

[@Meena-x8j]

Hi guys!

[@scottwebb1978]

Well David hasselhof does adverts for farmfoods..Sylvester Stallone and the Muppeta do ads for warburtons crumpets,Kevin Bacon does EE mobile/Internet ads....

[@baconplaneforever]

Just found out that UKTV (now *U*) is part of BBC, here we go, bbc is gonna become *B*

[@ntvalt4361]

ITV will get a new name and logos on that day.

[@Scatscar1985]

Are U kidding?

[@Hatsunari_Kamado]

So, what will be the next UKTV channel? U&Little for kids?

[@debbieray8424]

Nah used to happen

[@mistidawn76]

It's Not That Bad My UK friend, At Least U Is A Great Name, And I Find The Rebrand for Dave, Yesterday, W, And Drama Looks Great

[@mrtomhallett]

It’s stupid, makes no sense, they say it’s because of the u streaming service but it doesn’t make sense why even the streaming service couldn’t be called u play

[@kymberleyhill5181]

Is it deepfake

[@rchltmedia-tvac]

U&WB = 5G cellular technology

[@Thomanory]

If the best branding people can come up with is a singular letter, then I'd be more than happy to say that creativity is long gone. Twitter becomes X, UKTV becomes U. I guess the BBC will become B in the next few years. (joking)

[@rogerdarthwell5393]

I hope not

[@ElRocco337]

youtube is gonna become ustube (lol haha very funny and this is a joke)

[@jakesterlawson6389]

U. What is the point

[@DankerTVTimeCapsule]

Still stupid change.

[@davidgardiner4720]

Is it really Cher? Hard to tell.

[@King_Coyne]

Why, are you struggling with your sight?

[@sophie_drachen]

I'm surprised how they didn't wheel in Julian Simmons for this. "Welcome to the UTV!" All facetiousness aside, what is Cher doing on this? Oh, wait, just for the "you/U" pun.

[@Scatscar1985]

I ALWAYS found Cher cringe, and this isn't helping.

[@JoshPinder92]

Erm..... I saw it played and thought what on earth is Cher doing adverts again like she did in the early 90s haha! She's got enough money she don't this Babe! But nice to see her green screened everywhere but what on earth Cher

[@rebornitsybitsy7515]

First again

[@gregevigan]

money & she's a has been

[@King_Coyne]

She doesn't need the money and you sound really intelligent :)