Why is Fast Fashion Failing?

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time stamps:
00:00 - intro
05:40 - the downfall of asos
17:04 - the downfall of topshop
20:44 - the downfall of boohoo
27:28 - greenwashing
sources:
The fall of fast fashion - www.newstatesman.com/business...
The rise and fall of Topshop - tfr.news/news/2021/7/21/the-r...
the fall of asos - lucymoon.substack.com/p/the-f...
Boohoo Group PLC - www.google.com/finance/quote/...
ASOS plc - www.google.com/finance/quote/...
Boohoo under fire in BBC undercover sting - www.thebusinessdesk.com/north...
Shein's ambitions are a bit of a stretch - www.reuters.com/breakingviews...
Asos falls £291m into the red as shoppers return to high street - www.theguardian.com/business/...
Rise and Fall of Top Shop (Why did TopShop fail) in 2022 and 2023 | What happened to TopShop & Asos - • Rise and Fall of Top S...
Inside Shein: exclusive interview with Chinese fast fashion giant - www.drapersonline.com/insight...
Topshop collapse: What went wrong for Sir Philip Green's Arcadia retail empire? - theaccountancycloud.com/blogs...
'Bullshit from 10 years ago': How the BHS pension fund collapsed while Sir Philip Green made £307 million - www.businessinsider.com/sir-p...
PrettyLittleThing issues cost of living warning after international sales slump and returns rise - www.manchestereveningnews.co....
Boohoo accused of failing to improve working conditions in its supply chain - www.theguardian.com/business/...
Dark factories: labour exploitation in Britain’s garment industry | Free to read - www.ft.com/content/e427327e-5...
Fashion Is Still Trying To Greenwash Away Its Problems - www.vogue.co.uk/fashion/artic...
***FOR BUSINESS ENQUIRIES ONLY***
[e-mail]

[@liubovliubov]

"You do not have to own every piece of clothing that you like the look of". I wish more people would hear and understand this.

[@zenleeparadise]

A better way to put it is that you CAN'T own every piece of clothing that you like the look of. It's literally not possible. So you better have a better reason for yourself than "I liked how it looked." Like... Do you NEED it, though?

[@shirley444]

@@zenleeparadiseI agree. Apart from penny pinching, I find myself not buying clothes often as I only have staples and I buy clothes in mind of wearing them multiple times…..

[@zenleeparadise]

@@Dragon122hh no one does it but they move through the world with this mentality. My comment above explains the mindset well, I think - a lot of people's sole reason for buying new pieces of clothing is "I liked how it looked". When, really, it should be about a matter of utility. Clothes are tools and should be treated as such. We need them. How it looks should be entirely secondary.

[@zenleeparadise]

@@shirley444 its not about penny pinching for me, it's about conserving resources. It's about being a responsible member of society. You're a rarity in this world. Over-consumption is very normal and needs to be pushed back against by people like us. Leading by example is super important and you should feel good about yourself.

[@thesdfable]

they look terrible in real life. everything is so poorly made they just look good in pictures. well, people seem to live for pictures these days anyway. so maybe it works out for them. get a cheap item take a few pictures and throw it away........social media illiteracy will be the end of us.

[@elise2478]

FAST FASHION ISN'T CHEAP, YOU'RE JUST NOT THE ONE PAYING THE PRICE FOR IT!! 🗣🗣📢📢‼

[@astridhannestad8323]

Say it again for the people in the back

[@Sing_A_Rebel_Song]

LOUDER

[@jemandjemand2362]

blah blah blah. as if you own nothing from any kind of fast fashion or something similar

[@MargielaMadam]

As someone who worked at ASOS corporate for years, i don’t think it should be underestimated how much the boys club executives have driven it downhill. Sexual harassment, mismanagement of funds, inappropriate behaviors, wide spread and open drug abuse. All of these things have driven away a lot a lot of top talent and wasted millions of dollars. It’s all “be yourself” as long as you are a straight white male. Everyone else, gets fucked over and with their leaving, leaves the change and perspective they needed.

[@kvakva78]

omg that`s horrible! i am glab you left this place

[@destituteanddecadent9106]

There's a business saying in my country that goes "Corporate rot starts from the head." Managers will try to blame "lazy" workers, but it's always a rotten boardroom that makes a rotten company.

[@violetblossom7]

Thanks for sharing that info and I’m so glad you managed to leave! 💜

[@stonersiren]

most super rich businessmen take a ton of coke or other stuff, as well as sexually harass or abuse women. it's not exclusive to that company.

[@ville__]

im better than Jordan cry abut it

[@pspspspspspspspspspspspspspss]

I worked in a thrift shop and we literally had tons of bags of fast fashion brands that still had the tags and sometimes clothes would come in the shein bag that seemes to be just opened. We would see a fashion trend on tiktok and we would bet on when will it be dumped into thrift shops. The amount of fur bucket hats and knitted dresses we had to sort was enough to make me lose any faith i had in fashion trends

[@rickay4549]

When I volunteered at a dv shelter we would get massive bags of shein clothes with tags. The quality was so bad we had to throw a lot of it away.

[@sapphic.flower]

Yes, I remember going to thrift stores or scrolling on online second hand sites and seeing newly trended clothes already being given away. When the barbie movie came out, it only took a week to find barbie t-shirts and pink clothes being discarded and donated.

[@frank6551]

where i live MANY thrift stores don’t even accept shein stuff when you bring clothes, and some not even other ff brands like h&m or bershka, and if you want to donate to charity they don’t take clothes anymore bc they basically have too many of them. I also often go to local markets (in my country they sell used clothes for the cheapest prices, being poor its basically where 80% of my clothes come from) and there (and on vinted) is where all the shein stuff goes, it’s FUCKING EVERYWHERE. The problem is that stuff probably goes unsold so it 100% ends up in landfills somewhere.

[@zoerphl]

annd no one wants to thrift a shein top made of 100% plastic and the blood of fast fashion slaves :(

[@frank6551]

@@zoerphl and rightly so!! whenever i see shein stuff while thrifting i avoid it even if the design it’s cute

[@samhart4205]

I think fast fashion is failing because everything is sooo expensive. People can hardly afford groceries atm. So, a shopping spree every few weeks is seen as a luxury rn. Honestly, everyone and me is so depressed rn.

[@rirri2386]

Yeah, esp when you find yourself buying a plastic sweater for 70$

[@aleenasmakeup]

Yeah and a lot of fast fashion shops are raising prices without changing quality

[@Bustermachine]

@@aleenasmakeup That's not all that surprising if you think about it. Fast fashion clothes are typically of poor quality and use less material, but they still take raw materials to produce, and they still consume time to manufacture that could have been spent making a higher quality and longer lasting garment. Cotton and polyester were wasted making needlessly thin and cheap fabric, but they were still purchased and consumed in something that will then be thrown away. If fast fashion creates a culture of over consumption, then those feed stock materials will become more expensive until prices have to be raised just to meet the bottom line. The only way to bypass this is either - Produce drastically more feedstock material. Or . . . make clothes that last longer and don't need constant replacement.

[@lalumieredelalune6020]

Listening to Jordan Theresa being enraged about social injustice and absurd capitalism is always a pleasure

[@powerpufflesbo]

me baking cookies and listening to this: 😍😚💅

[@blueblack3591]

True

[@ville__]

im better than Jordan cry abut it

[@chatnoir9038]

​@@ville__Hello, troll!

[@aquacrystal03]

yes!! was definitely horrified with the irony and hypocrisy of these companies but listening to jordan talk has become such a comfort to me

[@sarahhol]

fast fashion brands’ “sustainable” collections are so weird to me. so you’re admitting the other items you sell AREN’T sustainable even by your own awful standards??

[@ducky19991]

It’s like when chocolate brands have only a couple flavors that are “fair trade” liiiike??

[@hopeslover6778]

it's because they know that to most tiktokers it's just a trendy word and they don't know what it actually means/ lack the critical thinking to connect the dots

[@idkwhatimdoing1713]

literally, it's sad that it's just the default

[@ville__]

im better than Jordan cry abut it

[@mgracie8129]

Half of the ranges arent even sustainable 😅 it's all green washing.

[@matcha_]

I'm a shopping addict who has had Asos packages showing up on my doorstep every few weeks. Just recently, I had my enlightenment after seeing the state of the world. Really shook me awake - I had the luxury to peacefully shop online while some people are saying their final goodbyes on Twitter. I'm also thankful to all of the informed fashion girlies on tiktok who educated me about fast fashion, the true face of capitalism and consumerism and how to identify quality in goods. I closed out all my shopping tabs and stopped impulse buying these past 2 months. I'm also looking very closely at my labels to see what my items are made of to ensure they're natural fibers like wool, cotton, cashmere etc. and items that will last me a long time. I've also dissuaded myself from purchasing items that look like items I already own. My goal for 2024 is to cut back on how much money I i spend on materialistic goods, and to look closely at item quality and just buy things second hand. I don't NEED that top. I don't NEED those shoes. I can create those pinterest outfits with what I have or better yet, I can create my own version of those pinterest outfits. People are losing their sense of unique style, me included.

[@erinnmackie3507]

And think about all the money you could be saving to travel! Have experiences rather than stuff. Maybe allow yourself one item that you've been looking at for a year as a birthday/Christmas present for yourself. I've had to really internalize that message myself, as a fellow shopaholic.

[@Alex-ms9em]

So proud of you!!! I’ve been doing the same! I’ve only shopped from Shein maybe a handful of times, I’ve kept the pieces in good condition even though they break really easily but I’ll never buy from them again. Looking at the state of the world it’s not worth it.

[@pgakt]

So proud of you ❤

[@ItsAsparageese]

That's awesome. As a public health nerd, and someone on the end of the economic spectrum where we literally can't be shopping addicts lol but where we disproportionately experience other kinds of addiction and impulse issues, I want to validate that your self-awareness and growth is legitimately substantial and meaningful. I know that sort of change involves hard work, and I hope nobody ever minimizes that or characterizes your challenges as not being real. Props on your recovery and efforts to change your behavior. That's amazing and I love that you shared about it!

[@scarlettsmoak8977]

👏🏻👏🏻

[@brandy2552]

This video is SO needed right now! I also HIGHLY recommend reading the book "Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism " by Aja Barber! It is such an interesting read that challenges our compulsive need to be consumers rather than citizens.

[@troebeliewoep]

Ooh gonna save that! Thanks for the tip

[@janisgioia9120]

Not me buying a *used* copy of this book right this minute 👀 💅🏼

[@elise2478]

YES. This book is so needed, it should legit be required reading for everyone in high school. And I can't say it enough: FAST FASHION ISN'T CHEAP, YOU'RE JUST NOT THE ONE PAYING THE PRICE FOR IT!!

[@mariavwrld]

Thank u for the tip

[@meghansullivan6812]

OOOOHHH

[@simplify2751]

Overconsumption really is the primary problem in a lot of industries. I'm glad to hear trends are improving and people might stop buying so much, it's just sad that it's happening because of the cost of living crisis instead of a conscious choice not to screw up our own environment. It also goes to show that most people buying fast fashion are people living in financial insecurity. When they're getting squeezed, these companies are too.

[@user-nv7uq3zj5e]

Isn’t it so sad! Only now when we’re forced to be poorer, can we think of the struggle of those who already were, because people think their actions are too far and distant from the crimes made for their TikTok shop clothes. You ARE their demand. CEOs and managers dodging liveable pay, polluting the space around them are, quite literally, crimes. Don’t let the reality give you a guilty conscience, though. Just keep buying what’s on your fyp and in 10 years you won’t have to go to Mykonos for your holidays anymore, you’ll be sunning in your flooded, tornadoed or dried-up and locust-eaten back garden now. The science quite literally backs this version of events up now, so it’s not even a ‘reach’ or crazy to say these anymore. Actually depressing

[@hypatiakovalevskayasklodow9195]

it's both

[@tlowery2074]

period products shouldn't be scented at all - and you're definitely not alone in feeling that they are way too strong. i'm super scent sensitive and artificial fragrance is a verified migraine trigger.

[@shadycatz85]

Not to mention that 90% of Parfums contain literal endocrine disruptors...and they're being put as close to your endocrine system as humanly possible...

[@kirrillyw]

I’m actually pretty shocked about scented period products. I’m Australian, and worked in a pharmacy for years and never once saw scented period products. I wonder if it’s just not the norm over here?

[@sharxx112]

the scented ones are so irritating too 😒

[@ItsAsparageese]

I'm weirded out that this is a thing. Is it a thing in the USA? I haven't used menstrual products for a few years now (yay endometrial ablation!) and I didn't try much variety when I still used them, so if this is a thing here I haven't witnessed it. So weird

[@elvingearmasterirma7241]

Oh and the scents can cause down there irritation to boot Dont use scented pads! Its bad for your hoohah!

[@wangofree]

Maybe it's because I'm in my late 50s, but the whole "putting in the work" of browsing a website doesn't bother me. I rather like narrowing down my choices by colour, fit, style, etc. It seems to me more like actually, physically browsing a store, which I enjoy. Each to his own, eh?

[@gittevandevelde2208]

I am a Gen z'er and I agree! But I find that sometimes the filters just... don't work and have very weird definition of eg "purple" or "v-neck", and for for example the necklines there should be visual examples/drawings, because sometimes they give legit weird names to things.

[@aminaa5824]

Me too, I’m 20 but I usually only buy clothes when I need them, so it’s usually something specific I’ll be wanting, rather than just something I saw online, which works well with that sort of system

[@SarahCharles92]

I agree. Though, I am also not a teen/young adult anymore now that I am in my 30s. I like adding filters, so that I can find that one thing I am looking for, not being served something an algorithm has decided someone of my age and background might enjoy.

[@ProduCiera]

I'm 32 and I definitely use the filters! I couldn't imagine really just going off of the influencers

[@miia3560]

Same but I guess it comes down to me having a vision, a "need" before I even visit a website, I just don't go to browse. If I can't filter properly, I leave the site 😂 But tbh, I rarely buy anything online as I hate the hassle with returns etc. so I buy majority of my clothes from second hand or thrift shops (weirdly enough I don't mind the search there😂)

[@sophisticatedPJs]

by the way, shein doesn't design their own clothes. That's why their "design to physical product" timeframe is so small. They just steal from other, BETTER fashion designers so they can skip the work altogether, I can almost guarantee you that their "thousands of designs every day" are almost ENTIRELY stolen. If you're an artist and you gain any semblance of popularity you're bound to get your art stolen by them, it's almost like a fucked up rite of passage at this point.

[@kilimanjaro5537]

Yes, they literally have a dupe of a Frankie’s bikinis set.

[@JemimaDoesASMR]

I didn't take it to mean so much that they come up with the idea for what a finished garment should look like, but more so they need to draw the patterns so the workers can actually make the garments.

[@lunarose9]

I have even seen disabled artists in the USA trying to raise money for medication and surgery to stay alive have their designs stollen. It’s disgusting they will steal from anyone.

[@availandco]

I went into a strict shirt/top buying ban in 2020 after realizing I have over 30 shirts and only rotate through about 10/month ….definitely will say I’ve adjusted my consumption//consumerism in regards to clothes and shoes.

[@bakedpotato1717]

Same! I started an OOTD journal to see what I actually wear on a regular basis And it’s helped a lot! I can confidently give away the clothes I don’t wear without feeling bad And I’ve narrowed down my actual style instead of fantasy pieces that take up space and money!

[@LadyCoyKoi]

Same except I noted the quality has gone down in the last 20 to 15 years or so... therefore, I just use what I have or just get hand me downs from my sister who no longer wants the clothes she has. I just replace the undies and socks, since I do use them constantly more so than anything else... with undies I hand wash them so they can last longer. I also alter or change my clothes to renew them to current tastes and trends. I think I am thankful I am not a clothes type of person because after 2005 the trends are ugly and not as attractive to me as older trends did. I am so happy that younger generations like Gen Z and alpha are questioning the trends more and just not getting involved in this hot mess like previous generations are. I notice the younger folks are more into the actual cost of trends and voting with their dollars to support companies that are more conscious and respectable. I love that for them but also for everyone, because it means I can relax and not worry about what I am wearing. I especially love the young generations bring back older trends and fashion techniques, like built in pockets for split skirts and pants that make adjustable tie waist bands a thing again. Bring back 18th century enlarge pockets and adjustable tie wasitlines to adjust to flustuating waists and increase better quality clothing. I love that for us all. As someone with autism it just makes more sense to have quality clothing that are practical for every event and occupation. Clothing should also be comfortable and usable. Most of womens' fashion make absolutely no sense. I am so happy to see and read comments that express the same. Thank you.

[@ville__]

im better than Jordan cry abut it

[@sunflower4879]

As someone who is poor, i don't want bad quality clothes that's going to full to bits and need replacing. I rather save up longer and get good quality items. Not to mention places like Shein treat their staff horribly!

[@Shirumoon]

It's almost as if those people saying "but the poor HAVE to buy fast fashion" are not poor themselves. My mom grew up in true poverty, like no running water, and they had their clothes made by a local seamstress. Those pieces lasted. Of course seamstresses are super expensive nowadays just as sewing yourself but there are clear indicators to fast fashion not being the solution here. Thanks for not making excuses and doing your best. I think that is what we ultimately want, everyone doing their best within their own personal limits and every once in a while maybe pushing those limits or readjusting.

[@klarabarunovic9841]

I would like to be like that but the problem is that I can't be sure that clothes even from expensive brands will last long and that it'll be worth the money in the long run + I often find myself changing my taste in clothing and colors...

[@user-nv7uq3zj5e]

@@klarabarunovic9841Yes, this. Plus because of how quickly trends change, if you need to look a certain way for something like for a job/to network, you are literally stuck buying fast fashion because there’s no other way. Consumerist and influencer culture is the issue.

[@stellarae8257]

what job are you going to where you need to be dressed in the hottest trend that came out 2 weeks ago?? like seriously there is practically no job where that is needed. you may need to look nice, but there are 0 reasons to be keeping up with trends like that @@user-nv7uq3zj5e

[@JinMeowsoon]

@@klarabarunovic9841 I know it’s been 2 months, but if you (or anyone else) is curious the first step is to check the fabric composition. Look for 100% wool or cotton, or a mix of both. Actual good quality cashmere is very expensive (like close to 300$ a merino sweater) so it’s not really recommended. Zalando has filters for fabric for example, I assume a lot of other retailers have to. 2nd step is the sewing and thread quality, look for loose thread inside and out.

[@ketlin3344]

Recently as i've gone to H&M i've noticed how the discounted items used to be on 2-3 clothing racks and now they fill up 2 whole walls. It's jarring to see.

[@qazqaz-cf5up]

hello! as a former employee from my teen years, it could be that they received the new season’s clothing shipment. we would go through massive overhauls of the older seasons and put them on “bore” which would take up a bunch of space until sold. drums up hype for the “new” clothes even though the same pieces rotated throughout the seasons lol

[@ClurTaylor]

I buy a lot of clothes from H&M and I’ve noticed that their clothes are much better quality than other fast fashion brands. Although to be fair I tend not to buy their cheapest clothes and often buy from Arket and & Other Stories instead which might account for that. It’s definitely much better than Shein or Primark for eg.

[@elalogar7340]

@@ClurTaylor I still have some H&M long-sleeved T-shirts made from organic cotton from 10 years ago. But the thing is, they stopped making them. I think the quality of their women's clothes dropped a lot. Though, I do like their man's 100% cotton slim-fit jumpers. They seem to hold on quite well. With Zara, I have some 5+ old ZW pants and jeans, and a coat that is almost 15 years old, but I don't wear it that much, though. I guess I was lucky with my purchases.

[@annie-sc]

And almost everything is made of polyester it's so annoying

[@sapphic.flower]

24:04 hit the nail on the head. Even if people aren't maliciously racist, there is a lack of attention and outrage towards the exploitation of people of colour, who are typically women, who are responsible for the bulk of our clothes. It rubs me the wrong way when westerners response to calling out fast fashion is by bringing up "poor people who rely on it" when that argument is usually made from middle class people (or they exacerbate it to include themselves when actual low income people still shop more ethically than they do just by circumstance). It's all just a showcase of westerners only looking out for their own while not wanting to face the guilt that people of colour in racialized countries are their collateral.

[@billmartins5545]

The fabrics are all made in Asia too, mostly by poor men, they don't get protective equipment and literally have to mix chemicals with bare hands. Stop being sexist. Many of the natural fibres are grown and harvested by men who spray poison with barely any protection.

[@averagejaime]

I live in the States and remember being aware of what a juggernaut Topshop was based on how frequently my favorite British KZbinrs mentioned it. When I visited the UK as a teenager I made it a point to go just so I could experience the hype. I had no idea until your video that it closed/was absorbed into ASOS. My 16-year-old self is STUNNED.

[@RhiannonT01]

same - albeit from Australia!!! i had no idea it was closed. huge news

[@user-wi4lg1ym7v]

It is so bizzare that when I was a teenager here in Russia topshop was considered a luxurious store, prices were wild compared to the original UK ones and only the trendiest could afford to buy more than two items. Topshop was synonymous with cool british people, so yeah, it tells how 'wealthy' we all are here. Well, now we simply don't have any of those fast fashion shops...

[@mariavwrld]

Now this is a downfall i am DYINGGG to see, fastfashion is one of the top things that makes me disgusted of what we are doing to this world , bc is a tragedy soooo normalized😢seeing so much of my friends having shein bags its 😔😔they all have to go!!!

[@GothVampiress]

between depop relistings, shein, asos, and diy 'upcyclers' going in for plus size clothes, it's never been a worse time to go thrifting. i've given up on most in-person thrift stores and only go for online vintage so i can avoid the deluge of fast fashion. sure, it's $30 a button-up, but that's a normal price and if this shirt's been around since 1970, it's going to last a few more years at least.

[@user-nv7uq3zj5e]

still better than in the UK. the only things available at thrift stores are granny clothes 😭 they’re places where old people offload their closets, you won’t find clothes from our generation. it’s much more common here to sell your clothes off on Vinted/Depop/etc.

[@RachelCunningham-ut9ks]

i like to go on poshmark because i can search by size and brand!

[@mariavwrld]

I have never bought from SHEIN and never will!! It was ALWAYS so clearly disgusting and damaging for the world and humanity as a whole😢😢😢only time will tell but we are alredy seeing its impact.

[@lunarose9]

Shien is also bad for you, there have been multiple studies showing that their clothes have illegal toxic chemicals in them. Some baby clothes were found with formaldehyde in them by researchers.

[@no.6377]

That Boohoo response is so hilarious! It kinda reminds me of the scene in The Fall of the House of Usher, where the family has a several warehouses dumping toxins into various rivers and the only response is "We are committed to collaboration that puts environmental yada yada nothing much" The spokesperson really said, "We don't claim to have answers. Who does? We are with you. All for one and one for all. Shop Boohoo!😉"

[@aykhan629]

as a plus size girlie, i would be weirdly devastated if asos fell. i don’t even shop there that much, but there is some comfort when i am looking for a particular piece of clothing knowing i can go to asos and find what i need, especially when so many regular brands are phasing out plus size clothes altogether. i do agree it is more work with asos, but it’s also probably why i can be more particular about what i buy. i refuse any of the ultra fast fashion brands, but on the other side when you just need something basic, the only plus size options are exorbitantly expensive. asos has always been the happy medium.

[@strabwerry_jam]

as someone who buys basically everything secondhand, when i notice a gap in my wardrobe, i generally put in a good amount of time sifting through brand tags and keywords to find something i would be interested in, and i actually think that experience makes me more attached to my clothes. but the difference between that and fast fashion shopping, is that i look for items by brands that i know have good quality, and also a unique creative vision. i can't enjoy putting in effort to look for clothes that were made to copy what's trending, and last a few wears only. i hope the move away from fast fashion can become a permanent thing..

[@mlc2200]

as a Brazilian girl, topshop was seen as the epitome of chic and expensive fast fashion. I just loved it so much! I’ll never forget the day I went to London for the first time and I stayed almost 3 hours in the topshop on Oxford street lol

[@stripypurplepanther]

As a 6ft girlie, I've often had to resort to getting jeans/trousers on asos/Topshop as they were the only place that had a choice in the 36" leg. I love second hand for the rest of my clothes but just have to accept they won't be long enough.

[@xelanameerf]

TALL GIRL STRUGGLES. And the specialty tall clothing brands are well over $100 for jeans that aren’t guaranteed to fit or be great quality either 😪

[@rosyface_]

This. I need a longer length that, for some reason, STILL isn’t widely available. We cater for petite, plus size, big boobs, etc., but I have like 1-2 choices for length. Until I can get stylish tall length trousers and skirts (because I don’t need my flaps hanging out in a dress or skirt either), I have to shop ASOS.

[@aZnchuux3]

As a short girlie who needs a 27" leg.. I feel your pain. Maybe you can try your luck on Zalando?

[@jackcannotbefound]

I was graphics lead for Missguided before they got bought by shein, the things I could tell you about fast fashion, the rivalry’s (especially with boohoo) and the insanity of it all. It’s a crazy world.

[@amorbaeza9397]

As someone who used to love shopping on ASOS solely because of the extreme filtering function, I simply just shop at curated stores now. I have so much fashion fatigue from online spaces that I just can't handle looking at more than 50 items anymore.

The news about ASOS burning actually made me a little sad. As a tall girl, it made my life way easier with buying pants on ASOS, they would always fit me and would be actually long enough for me. Having to go offline shopping and spending MONTHS finding jeans/pants and having a breakdown at the end of 3 hours of trying on pants in stores is too much to deal with. I tried to also shop in second hand stored and it was even worse for me. Finding clothes for tall people is hard, especially with a low price.

[@user-nv7uq3zj5e]

That but with petite jeans. How is Primark’s 2XS _still_ too big because they keep making shit for gangly wendigoons? I don’t even know if they’re aware that the shorter you are, the…. literally shorter?? you are???

[@iwishiknewyourmom69]

im not necessarily tall, but i have very long legs so no pants fit me correctly, can confirm it is the WORST. now i just wear sweatpants or cheap yoga pants from like walmart. i understand this doesnt help the issue of fast fashion, but i a, one of the people who can really only afford cheap things like clothes. a specific pair of pants i have had for like 2 years and still wear frequently (lost weight 2 years ago and had to get new clothes) but i can see them lasting a good amount of time.

[@CorrinAnderson]

Fast fashion brands especially ones that catered to those of us with unique bodys, unique tastes and little money were so helpful until your clothes quickly broke and became disgusting after a wash or the guilt of feeling like a horrible person for shopping there. the best way to start getting past this is we all start making our own clothes and stop shopping as much as possible for pretty and unique pieces but a few basic pieces we can actually wear. its hard to start doing that though.

[@billmartins5545]

Order from Dutch online shops. The average woman is around 5'7"-5'8' and we have tall ranges too.

[@Mibleck]

Same, I always find the best jeans on asos … also my mom is a curvy size and she also always finds clothes on there especially wide for shoes and dresses

[@velvethunder]

5:20 yes, my mom and my best friend also get headaches from those aromas. don't worry you're not weird. i think there are studies on this

[@JemimaDoesASMR]

It feels like there used to be a midpoint, like the "nice, but not *nice* " department stores, where clothing was still made using what we now all know are exploitative processes but weren't nearly as bad as the terrible quality, dirt cheap stuff you could get in the cheapest stores. They all went bust, and now it seems like there are only two extremes, fast fashion which is cheap, atrocious quality, and horrendously unethical, and boutique stores that are ethical (though often with almost 0 transparency) but *really* expensive. It may just be where I live, but I think almost every store has been in the news for being unethical in some way and it's like, literally where am I meant to shop?

[@natalielikesstuff4062]

Thankfully we still seem to have some of the mid-range places here in NZ. They are still absolutely fast fashion, but it's at least of a quality where if you look after it, it will last for years. Further to that, it's at a price point (esp in this current cost of living crisis) where you do need to think about it at least a little bit before you buy it, especially for younger folk who probably don't earn much of their own money. I still thrift/op shop primarily, but I'll go somewhere like Glassons or Kmart to buy basics without feeling like an utter asshole for it since it's very hard to buy that stuff second-hand, and they are somewhat transparent about their supply chains.

[@TeaCupCracked]

This is going to sound crazy, but one reason I find it hard to shop fast fashion now is that in many cases, the "high end" (not "luxury brands", but like objects that cost more then $100) have not actually changed their prices, but everything that was "cheap" has gone up in cost enough that it seems to almost make more sense to either abstain or to buy-in to the higher-end thing. This is even happening with food; I use to be able to buy eggs for 1/4 the cost of USDA organic eggs, but now the "cheap" nonorganic eggs cost 3/4ths the same as the organic... So why not just buy less eggs, but have better quality eggs? I just see this happening in multiple ways and it's making me lean away from throwing pocket change around and instead either committing to "solid buys" or just skipping&saving the money.

[@leopardshadow333]

A meal from McDonald's costs as much or more than a lot of restaurants in my area that will give you a real burger, not charge extra for fries on the side and you get free refills for drinks like soda. Unless its late, restaurants are closed, and you need a burger in 5 minutes or less, there's really no benefit to getting the fast food option like there was when it was actually much cheaper than nicer restaurant food.

[@EmL-kg5gn]

Yes it’s the same in my country! If you want to be full at the end of your meal fast food costs more than some restaurants. Some of the supermarkets also seem to have stopped carrying the budget options for things. It really feels like since more people started buying the cheap options they decided to get rid of them entirely so we have no choice but to buy the branded stuff. It’s not like they’re just out of stock, their place on the shelves is gone. I’m honestly considering avoiding the main supermarkets almost entirely and going to the local fruit and veggie shop and various asian groceries instead. I didn’t in the past because it’s more effort and I have bad fatigue, but there’s not really much choice now. At least I’ll feel happier about it! The couple who own the fruit and veggie shop are so nice, anytime I go there I want to give them all my money and work for them for free just to thank them for existing. Obviously I can’t, but in the moment I sincerely want to!

[@SophiaDerivan]

I liked how asos had INCLUSIVE sizes for SHOES. It’s a joke the shoe size range of shops. You cannot do anything about your shoe size!🤷🏽‍♀️

[@hannahprestwood4933]

The downfall of Topshop is insane to me - it was one of those shops where you could go in and always find something whether that be a new winter coat, cute embroidered tshirts or socks. It really fell from grace and I have no idea what went so wrong so quickly for them vs. places like Zara.

[@kelseylconnors728]

Hey girl! LOVE your videos and love you. Wanted to reach out because I noticed you had a salt lamp behind you. Just FYI from a fellow cat lover, if your cat is secret agent licking your lamp, it can cause organ failure and I wouldn’t want anything to happen to poor Boots so I thought I’d reach out. And so other people know as well ❤ If anyone else is reading this, essentially oil diffusers are also extremely toxic to your pets!!!

[@slyfoxandbirdie]

I am SO GLAD someone else feels this way about the fragrance they put in menstrual products!! It is so so strong and triggers my headache every time. Before I switched over to cups/other items I bought specific brands of pads and tampons that were marketed as scent free. Also it makes you wonder what that chemical smell leeches into your body - yikes!

[@mgracie8129]

As a small business! Thank you for supporting those that actually need support. I stopped buying from fast fashion when i started sewing and selling my own. Realising how expensive it is to create a single garment. Made me realise just how little they are paying workers. And then i went down the rabbit hole of fast fashion and consumerism 🤣

[@talou4261]

For those that still have to rely on fast fashion or still have fast fashion pieces in your wardrobe, darning is your friend! I've grown to really love visible mending as well.

[@Marskilius]

This! Consuming fast fashion slowly is something I had to do. I got bills and a mortgage to pay. 😂😭 But I pick pieces I know I wil use for years and that are preferably at least 50% natural materials. I got a simple black 100% cotton dress from Shein and it's still in great condition after three years 👌🏻 Having a sewing machine and basic mending skills help HEAPS!

[@Jogjosmowwdkfs]

I darn band t-shirts I've bought and work uniforms and when the zipper in my leather jacket gave out I replaced it (the zipper)

[@alexrobinson9640]

As someone from Leicester I just wanted to say that no-one would consider us in the north haha, we're the midlands. The Boohoo revelations were shocking and very disappointing, Leicester suffered a lot and it doesn't;t seem like much has changed.

[@radiocallum]

Yeah I was surprised she said we were in the north lol

[@usnavilton]

I took my English exam a few days ago and one of the topics was “fast fashion”, I immediately thought about your videos and decided to go with that. Please, don’t stop, I also love this topic and it helps to learn new vocabulary ❤

[@hypatiakovalevskayasklodow9195]

how did your exam go?

[@usnavilton]

@@hypatiakovalevskayasklodow9195 great, I had a 9 💖 thank you for asking!!!

[@nat4593]

You would be such a good sociologist! Its my degree and your videos give me so many ideas! Thank you for posting your thoughts and interests on here regardless :)

[@Silvermoon424]

I have a sociology degree too! High-five!

[@user-ny2fk9gm1k]

Just wanted to share this label so found, it’s called Rifo, they work with 100% recycled materials. I recently bought some sweaters from them because I needed really warm ones but didn’t want to support the wool industry, and they’re impeccably made. They are an Italian brand based in Prato, which is a traditional town of good fabric production, basically the „made in Italy“ of Italy. I think their basics are great so yeah, just wanted to share this as an option for if you really need something new.

[@plankton2507]

I love suggestions like this. thank you for sharing. I’m excited to get a cashmere sweater from them. I may not be able to afford it right now, but at least my future granddaughter would be able to wear it too lol

[@outfitsbycharlotte]

when jordan talks about fast fashion u know its about to be a video that HITS

[@pgakt]

A rant @ the comments, I wish Americans would stop with the “just go thrifting” thing - not every country has thrift stores lol Good luck trying to find just one outfit in the tiny charity shops we have in the UK, let alone an entire wardrobe (especially if you’re plus sized)

[@Shirumoon]

Okay but what about online thrifting sites like vinted?

[@enviisyk]

ebay exists

[@AN-sm3vj]

This and thrifting takes a lot of effort if you need to look professional or are looking for more mature looks instead of "quirky finds." I think this focus on consumerism is a red herring. We need to change the laws that allow these companies to exploit garment workers and pollute with their manufacturing process. That's what will actually effect their evil business model.

[@kyla8386]

Then buy less and invest in higher quality longer lasting clothing

[@diaryofamadblackfemcel2094]

all you people do is COMPLAIN, your consumption is directly linked with the suffering of the global south, you don’t really have any morals or activism, just more complaints

[@ooliveoill]

I'm not that far into the video yet BUT I FEEL YOU!!! Ur not the only one who gets headaches from the scent of menstrual products. I HATEEE it so much that scent should be illegal😭

[@Alex-ms9em]

Okay, I have a rec for you! I have the VS period panties and oh my god they work a treat, all day no leaks. And I have a fairly heavy flow. Also! There was no smell! I was shocked.

[@monsteratreehouse]

What in God’s name are they doing over there in the UK? I’m from US and have never heard of scented period products. And I’m also highly allergic to fake scents, pretty much every hand soap ever makes my hands itch. (Unless its natural) I can’t imagine what reaction I’d have from doing scented period products, but that sounds like a hospital trip for me. Btw I’ve been using a period cup 7 years now and I’ve probably saved hundreds of dollars, maybe more not buying bs period products. Also my period only lasts 2 days with a cup

[@BaddeGrasse]

Thank you for your stance on overcomsumption, as someone who only buys the cheapest clothes possible, folk like us arent nearly the problem when we only buy like 3 garments a year at most (i think the last time i bought clothes was socks from target a little over a year ago😂) though im kinda sick of the people who say its all they can afford and yet they have a new shein package at their door every second month

[@keishaj4143]

This! You can’t just group all consumers together because there’s always a bad guy. I hate people who hide under the “all I can afford” while doing something that doesn’t line up with what they say. Last time I got any clothes was a pair of shorts for summer…

[@mistress.villaina7591]

they unfairly use you as an excuse for supporting and over consuming on these terrible companies

[@danielleoliver1734]

What annoys me is even if you buy a more expensive, supposedly better garment, the quality is still so bad.

[@keira4518]

me personally, since lockdown i’ve definitely become more educated regarding ethical consumption. i try to avoid fast fashion where possible, and find charity shops/ online services like vinted much better. i also feel FAR less guilty when buying second-hand. when buying clothes new, i often consider whether i actually NEED that item. i have 5 jumpers already, do i NEED that one too???

[@blondxe]

Jordan, I love the vids on fast fashion!! And this video is coming in at such a perfect time, I'm doing a research paper on garment forced labor/child labor. While Shein and Fashion Nova are huge parts of the ongoing conversation of what it's doing to laborers, the environment, consumerism, etc. I feel that we forget that even large, green-washed conglomerates use forced or low-wage labor. In 2018 The Guardian came out with an article exposing Lululemon's clothing suppliers' use of forced low wage labor in Bangladesh, which went against Lululemon's branding and code of ethics established for vendors. Lots of companies (Costco is another example for any Americans) turn a blind eye or make sure that 'they don't know' what is going on in the factories/suppliers that make the dirt-cheap clothing that brands then mark up. I think the over-consumerism is a huge factor in why all these retailers and brands are going to suppliers that pay very little or nothing at all to their their workers, so these brand can keep up with micro-trends. There are so many contributing factors to fast fashion so I'd love if you could further explore all these different issues within garment and fast fashion production!! Thank you for the fabulous vid!!

[@jayjayjayjay5605]

10:24 honestly it makes me feel better that this was a universal experience 💀 sooooo many times i would browse for 45 mins, heart 20 items, and then not a single one would be available in my size 💀

[@user-fe8uq9zp2g]

i forgot how DEEP Pretty Little Thing had the UK girls 😭 and Fashion Nova for the US ones. SHEIN single handedly stole all of their audience.

[@johannab3180]

I love that your videos on fast fashion are always a reminder for me not to fall further into the consumerism pit and that I don’t need to follow every fashion trend. Unfortunately I‘m quite insecure about my body and my looks so I think I’m trying to compensate that by buying more clothes than I probably really need, obviously not at all to the extent as those influencers you talked about, but still it makes me realise how some things are just unnecessary because I won’t like them in year‘s time.

[@spookmagook]

It’s not only fast fashion. Those that buys designer fads n dump them after a few months are the problem as well.

[@Cad2]

Please talk about fast fashion for ever! As a girl who is so passionate about sustainable shopping it’s so good to listen to someone else thinking the exact same

[@Qtopian]

I just online thrift if i need clothes. Even if i wanted to buy fast fashion i still try to find it cheaper on a resale thrift website. If i receive it and it comes broken or stained usually the websites have a generous refund policy.

[@sophia9232]

Thank you for talking about this!! I'm in grad school for enviro studies right now and this is something I've slowly been noticing pop up around me. People online and in real life are starting to talk about how exploitative fast fashion corporations are with people (both workers and consumers) and our environments. Even the undergrads I'm teaching are sharing some great nuanced insight into fast fashion, capitalism, and equity, we talk A LOT about accessibility and responsibility, the average person who just needs some new jeans is not the same as the billionaire running the show. It can feel so hopeless from an environmental and social justice standpoint sometimes but the more we talk about these issues and call companies/governments out the more momentum we gain in creating change!!

[@Alex-ms9em]

This video is so needed right now, I really hope this influences more people to stop buying from these brands and to stop engaging with fast fashion period

[@aspannas]

The issue is that fast fashion is everywhere and it's almost impossible to avoid it. Many brands who claim to be sustainable, slow fashion and ethical are often green washing and the prices are not representative of what the actual cost of the clothing should be and the quality can even be worse than some fast fashion items in my own experience. It's such a trial and error trying to find actual sustainable brands if you don't have the option to shop everything second hand.

[@Alex-ms9em]

@@aspannas this is so fair! But honestly I think that just trying your best to shop sustainable is better than nothing. I mean everyone should know not to shop from Shein. That’s a great start. The world really needs a bigger response considering the climate disaster that’s happening right now. But for the common people who can’t do as much as these major corporations, small steps are better than none at all

[@klarabarunovic9841]

They'll loose their job tho😂

[@Alex-ms9em]

@@klarabarunovic9841 what do you mean? Who is losing their job??

[@honeybunchesofoats1006]

Also topshop was noooot cheap when I bought from them right out of college I thought it was “nice” haha

[@pumpkincat3291]

Back when they had brick and mortar shops when I was a teenager, I went there for quality jeans and t-shirts, they had proper good cotton!

[@honeybunchesofoats1006]

@@pumpkincat3291 oh I bet! I still have a skirt from them from 10 years ago that I still love and wear. quality has really changed ):

[@emmeline804]

West coast in the intro is iconic

[@jordanweathers1294]

i'm glad someone else noticed this too!!

[@chappellgroan]

I'm convinced some of these British fast fashion brands are laundering money. How did Topshop go bust but River Island, Peacocks and Select are still around? It's very sus...

[@missynnifer]

Peacocks is 100% an operation lol

[@alannahsander6767]

I love that you included the picture of Afends in here! I have worked for Afends in their store for over a year and it is the best company in retail I have worked for in terms of their sustainability. The designs are thought out 6-12 months in advance, they collab with local artists, they are made of recycled materials with continuous adaptations to make them better, there are only 4 seasons of clothes dropped in a year, so is super slow fashion and makes each item feel special. It is also somewhat fairly priced for what you get and well worth it. They are also super generous to their staff. I 100% recommended them and feel proud to work for them !

[@fake.it.flowers]

their size range is really bad tho

[@juwy0116]

also another thing about leicester, we have a lot of immigrants here, its super multicultural - mostly south asians but also east asians, eastern europeans, somalians etc etc and i think the factories deffo take advantage of this and its so sad ):

[@cmsoktis]

I just started this but already 10/10 bc of the beginning summary. I love your videos they are always so complete and fully thought out. Ur interest and knowledge is so apparent which makes it fun to watch and makes me feel smart … all around we love it!!!

[@nataliet4293]

I feel that fast fashion clothing really obviously isn't fit to purpose. If you buy going out clothes, but can't go out you aren't aware at how very badly it's made. If you work from home you don't need to worry about how chilly thin or see through a top is.

[@rebecca-9083]

Theresa I have to say, i do love your videos and your personality seriously just pops off the screen. you're content is genuinely everything and so so enjoyable! appreciate your passion for this subject and for speaking up & all the research that has gone into it.

[@sunghai1290]

So proud of you!! Just know that natural fibers are not necessarily better quality and don't always last longer. It really does depend on the type of clothing and the production

[@percymuocha3863]

I love these videos because fashion as a hobby is something I enjoy but not necessarily the consumerism/cost. This way I still get to scratch that itch, become more socially informed, and learn my fashion history 😊

[@Man-ej6uv]

consumers are one thing but i'm more concerned about the workers who pay the price for cheap clothing, they're suffering most and like??? can something be done about that??? the treatment of workers is concerning as hell

[@Man-ej6uv]

the video talks about this but the comments less so i feel

[@chappellgroan]

Everyone from Leicester just collectively sighed. It's in the Midlands, not the North 😂

[@SheaSavage2]

iconic video as always jordan but when you said "it's blood money, it's absolute blood money" my jaw hit the FLOOR. get their asses

[@Talia778]

I was just binging your videos. My sixth sense knew you’d be posting soon 🥱😏

[@alittleoddme1940]

I think right now fast fashion is failing is because of the economy. Because the living obviously has gone up but our wages aren't meeting it. Along with public awareness and how they treat their employees. Also a lot of us. I hit the point where fashion is cycling so much. We just kind of wear what we like.

[@boathungry]

This is a bit selfish, but I'd actually be kinda sad to see ASOS go if it comes to that. I live in a very small country, and as a trans dude it's difficult to find clothes that fit my body, let alone menswear that's even remotely interesting. ASOS is the only place that ships to my country where I've been able to find nice-looking clothes that fit me. They have a fantastic range of gnc menswear!

[@lizabee484]

Aw man dude. That absolutely sucks. I try to save up and buy staple pieces from Uniqlo for my masc wardrobe, but I have the immense benefit of living in a large country that Uniqlo ships to. I have no clue if they would ship to you, but I hope you’re able to find something that works for you if asos does go under. Peace and gender euphoria to you, my dude!

[@kirbybie]

the titles makes me so happy- down with fast fashion

[@gracier6018]

although fast fashion isn’t good it’s over consuming that’s the main issue, there’s a higher emphasis on constantly getting the new and “better” thing versus buying pieces you love that you’d actually wear, i recently (within the past few years) started being more mindful of what i bought and noticed i stopped buying as much fast fashion bc i was overall buying less. so instead of buying new jeans as a new trend comes out, i bought one higher quality pair in a classic style that i can wear with all the clothes i already own

[@emilym9390]

west coast intro ate DOWNNNN

[@lizabee484]

Girl. Please. I love these videos of yours. And I’m so glad you enjoy making them!!

[@book_obsessed_bisexual]

also just an important note about period cups! don’t use them if you have an iud!! the pressure from the period cup can dislodge your iud!

[@IonIsFalling7217]

That is literally critical knowledge that no one had ever told me. I don’t have one anymore but damn.

[@5autumndream]

I didn’t even think about that, thank you for sharing!

[@LoonyLovegoodOdity]

I checked this online for studies; it sounds like the reasons for dislodgement were people accidentally snagging the strings while removing the cup. If you break the seal as you remove the cup, you remove the threat of pressure. So long as you keep an eye out for string changes too, it sounds like it should be okay!

[@shadycatz85]

This is largely a myth. Cups pulling out IUDs is incredibly rare, and usually only happens when someone places the cup too high/have an unusually low cervix, AND they grab the stem and try to pull straight out. Like any air suction, you need to break the seal. Literally just squeezing the sides before pulling out prevents this issue. Social media does a lot of fearmongering.

[@book_obsessed_bisexual]

thank you for specifying :)@@LoonyLovegoodOdity

[@paigeknickerbocker8335]

The worst part is feeling like you can’t do anything about it. Like even though there are a lot of people who refuse to shop at these stores, they’re so outnumbered by people who do. And while some people just don’t know how bad it is, a lot of people know and don’t care.

[@JessicaLucy330]

Yayyyyy new Jordan video!!! Best way to finish the work day ❤

[@danimariafe]

I am writing an essay on fast fashion for university, the timing is unmatched thank u queen❤

[@charswrld]

this was uploaded just in time for my uni project omg ily jordan

[@elexa5632]

Shopping Black Friday yesterday, I was so excited to see that the busiest store with the longest line that I saw was actually a goodwill running their half off sale. Consumerism is still a huge issue, and there’s a lot of things that I can also change about how and where I spend money, but we’re headed in the right direction

[@Jesssaltyx]

Truthfully, I didn’t know fuck all about fast fashion when I first subscribed to this channel but I’ve learnt so much from watching your videos! It’s changed the way I shop and also means I can start these conversations with friends and family when they talk to me about Shein/Temu (given that they’re in the financial position where this isn’t their only option)

[@jeng1395]

I buy second hand or vintage clothing. The new clothes I buy are pieces that fit my aesthetic and plan to wear for years to come. No interest in trends.

[@serenitypearl4081]

yesss a jordan video right when i need it

[@Jess-uz5vw]

I used to buy from Asos in the 2010s when I was in university because the prices were good, the free shipping was a big plus and they also had a student discount. The last time I bought from them around 2 years ago, I noticed their prices had gone up while the quality was still the same. I got this skirt that lasted less than 10 wears. Along with becoming more aware of fast fashion and being able to afford better quality stuff now, I haven't looked back.

[@anastasia-9232]

omg girl i was hoping for a video today 🎀

[@taniaABal]

As a plus size woman, I refuse to buy from these places, but it's been getting more and more difficult to find clothes that I want to wear and fit me 😕

[@clairegosteli8253]

god it’s so hard to stay hopeful…

[@eventingbyjulia]

This was a really great video, you have seen through so much of their bullshit and you present it in a very balanced yet passionate and easily accessible way. This is exactly what needs to be on the internet these days, great work!

[@Daphnaee]

haha i really love how you get increasingly more enthusiastic and angry!!! I am all here for the rage, because same!

[@queer_wonder3611]

AHHH perfect timing!! gonna listen to this while playin the sims heheh👀

[@Jo-fv5sc]

Yay happy to see another video ❤

[@malakofeo.2794]

Another amazing video essay. REally admire your work!!

[@meghansullivan6812]

i remember the chokehold topshop had on my friends and me in 2012-2014! especially bc of how intertwined it was w one direction - especially louis and eleanor!!!

[@eliseweiland3133]

Seeing videos like these really helps! I have been trying to avoid fast fashion for years (here and there have given in, shamefully) in favor of secondhand and “sustainable” brands. It’s honestly difficult to feel like any of our actions have any impact which has definitely driven some of the mentality that leads to me giving in. Whether or not the reason is that people just can’t afford things generally right now or people are pushing back, seeing we’re moving in a positive direction is definitely re-motivating.

[@Thehouseoffail]

If you don't want to try cups, but do get headaches from pads/tampons, try switching to the 100% organic cotton version. It's a game changer for comfort.

[@atomic_tubetop]

Just last night I checked to see if u came out with anything, love u ❤