Why Is Tudor a More Exciting Brand Than Rolex?

[@lead-dog]

Very well done Thomas. I've worn a Submariner for the last 53 years. (I lost my first one which was a 1680 purchased in 1970 while in Vietnam. My wife replaced with 16610) I have a 1 watch collection that serves me very well. But you really made lots of interesting points I hadn't really considered about Tudor before. So 5 stars. And I did subscribe.

[@sidmanazebo]

Good thing about Tudor , no one creates fakes, so the authenticity of your watch is never in question .

[@evanbartholio]

sadly, not true. haha but generally, yes. Rolex is way more faked than tudors are.

[@iliacholakov5926]

True. I dreamed for Rolex now I have chance but after so many fakes…. Even at the Rolex store I didn’t feel that they are original . So I am planing to buy Tudor . I really feel it more … Rolex is great name with great models but in 2024 you think first “ Is this real “

[@adamlancellotta391]

I bought my first Tudor last month and I’m very impressed! It looks like an Explorer, has an in-house chronometer movement and it feels like a very high quality watch on my wrist.

[@horaciolinares8597]

Don't sell yourself short you have an very fine timepiece

[@bber45]

Just my 2 Cents: At first, Tudor was Rolex's little brother to experiment on. But I don't think Rolex knew that they were going take off this big and be this successful. Plus with all the garbage Rolex ADs pull off just to get a plane jane SS Sports watch really killed their credibility and people just got tired of it. Can't blame them, especially if you got the money and not a patient person. Tudor was right there with open arms and took care of them. Good on Tudor. Hope they keep it going.

[@benedekgabor.]

I love the Black Bay 54 and 58. However I think their dressier options are lacking. They might did it on purpose not to cannibalize too much of Rolex’s sales.

[@DiGuliy]

True and it used to be that Tudor was used a testing vehicle by ROLEX group. The first watch with WR of 200 m from Rolex group was a Tudor back in 1958. The first automatic Chronograph by Rolex group was the Tudor “Big block” bearing a valjoux 7750.

[@redstarred8327]

I have 4 Rolexes and got my first Tudor- the Black Bay 54. Love the slim profile of the 54!

[@josips4281]

I own both and like both. Not going into prices, Rolex is a perfect watch. Tudor is a really good watch thats about 5-10 years of refinement away from being amazing.

[@jimgoogle3945]

Perfect summary! I have a 42 years old Rolex and an eight years old Rolex. Huge improvement in quality, fit and finish. I love the old one and admire the newer one. I recently bought a Tudor BB Chrono and it fits in between the Rolex models in quality. So for me, the perfect compromise, and of course….. you can walk in and buy the Tudor.

[@mitchmitchell9588]

Good video. I am getting a bit nervous about all these "would you recommend Chrono24 to a friend?" surveys. Are you guys selling? Looking for a new investor? I own Tudor watches. I own Rolex watches. To the extent you enjoy HBS case studies ("Wow! The management structure of Waffle House's franchises is so innovative!"), the evolving corporate personalities of the two brands is quite interesting. To most people, it's not top of mind. Whether it impacts one's enjoyment or preferences for the watches is personal. As for the availability of Rolex watches, it's kinda old news in light of recent developments. Over the last few years, Rolex has been jacking the MSRP of their watches up very substantially. They are really quite expensive (perhaps unjustifiably so). Second, Rolex prices on secondary markets (including Chrono24) are coming down. As to many (not all) Rolex watches, the price differential is so insignificant that you can buy a watch at or below MSRP in secondary markets. This is not the case with every watch, but there are plenty of good options at compelling prices. If you are willing to go "neo-vintage", the options are even more abundant. Of course, if you must have a Daytona or GMT Master II... I guess life is what you make it.

[@mattlatorra264]

Which current SS sports Rolex watch models (excluding the obvious unobtanium GMT Master IIs and Daytonas) have you found on secondary markets that you can buy at below or at MSRP? Literally every single SS sports model is still listed way above retail. You could maybe make a case for small diameter Womens pieces or blinged out precious metal datejusts, but let's be real here.... 90% of people are all here for the SS models.

[@off-roadingcars]

This was a perfectly done video, great content, great delivery, I enjoyed it

[@richmondpp]

Totally agree. Tudor are the real deal. Don’t get me wrong, I would love to own a Rolex, but the waiting time and the over inflated second hand prices are a real turn off, also, this makes me sound like a snob and I’m really not, I’m just a working class bloke but, for me, Rolex are starting to have a stigma. Here in the UK, there are a lot of people that buy a rolex purely because it is a rolex, worn as a statement to be flash, opposed to someone who appreciates the workmanship. That sounds awful I know, but it makes me not want a Rolex. Whereas, Tudor, just make great watches. Hope I don’t offend anyone by saying this.

[@markotoole7937]

The opposite, I think a lot of people are with you on that.

[@rho5558]

Same here, would love to have a Rolex, but to take a 10K watch to the places I wear my 3.5K Tudor to get it beaten up, would make my insides churn.

[@dannysimenauer5745]

Thomas, looking forward to a market update and what watchers are a great value now.

[@OnAgain]

I heard that! He said I still waiting on a datejust like I shouldn’t already be an affiliate. Lol😅😅😅

[@goldencalf5144]

I'm not sure how experimental Tudor really is. Their biggest hits are mostly faux vintage designs. There's not much new technology wise.

[@aspenhardware852]

Tudor: "Ugliest Hour Hand in the Business." That's a Quote from the comment section of a Hoodinke Review of a Tudor Watch I saw years ago. Could not agree more. Very hard to look at.

[@Somemjf]

I feel like Tudor is using a lot of Rolex older model watches as there planning. BB58 and the pro are vintage takes on older Rolex models. Even there prices reflect the Rolex vintage prices of back in the day.. you use to be able to buy a sub for $3k, BB58 now cost 3k with that older vintage sub feel.

[@finalbattle777]

tudor’s a testing ground for rolex. Im not complaining though. Their hits are pretty good, their misses though feel like its done on purpose to not cannibalise the sister brand.

[@seaweed719]

Actually both are just tool watch brands imo. The only reason I’d get a Rolex at msrp is so I can flip it immediately to make a profit. No way I’m buying a Rolex at above msrp or by playing AD’s game.

[@BAF605]

Love both brands but the hype around them is such that many top class novelties at W and W were relatively ignored. The JLC Reverso Tribute chrono was an absolute standout for me. I'm sure others have their favourites that were invisible in the rush to see what Rolex and Tudor had done.

[@stevem863]

True. What’s the point of paying gray market prices for Rolex when you can buy affordable, brand new Tudor models. Big fan, I do dare!

[@blacktalon7030]

Tudor is not more exciting than Rolex, the product is just more available to purchase

[@stephenjohnston149]

Class. Thank you.

[@maxpelle]

Absolutely agree. I just ordered the new BB58 with red bezel and jubilee bracelet, I think its awesome… I have a su Marriner 16610 LV i love it but Rolex fu*ked up, too much hype! I bought it 15 years ago in Amsterdam airport and bought it tax free, which is absolutely impossible now, I also buy two more, but second hand, after that I got my first Tudor peagos and I absolutely fell in love with the brand! I think Rolex uses tudor to test the market trand However, they are two associated brands and always founded by the same guy (Hans Wilsdorf)

[@AP20009]

All Tudor is doing is making Rolex MORE MONEY! We get mad at Rolex and say, “I’d rather spend my hard earn money elsewhere”. Tudor enters the chat and says, “We’ll take your hard earn money 😊…..(and give it right back to Rolex 😏)”!

[@Spidouz]

I refuse to play the whole waiting list game… so I’m gonna get a Tudor BB58 GMT.

[@googleaccount718]

The green Submariner is the coolest watch.

[@gregschulte2953]

I’m with coffee boy, have never got Tudor. Maybe some of the stuff you cannot see is exiting, but I would never buy a Tudor. I have a few Rolex sport watches and love all of them. On the lower luxury rung I really appreciate Longines. Cheaper than Tudor and much much more attractive.

[@dannysimenauer5745]

Well done and well said about the differences between Rolex and Tudor. Your videographer should know that he can buy a Datejust at many ADs now.

[@raphymartinez]

I bought a 2023 Burgundy Black Bay on the jubilee bracelet to “hold me over” until I get a call for a Sub. Now I don’t even care if I get that call or not as I honestly think the Tudor is a better looking watch.

[@TheNimbleNomad]

In my opinion the one place Rolex smashes it out the park is resale and value retention. Look up any Rolex watch.. the resale value is insanely close to market. And older banged up Rolex’s can fetch a decent sum as well.. even “boring” models like the explorer. Personally I own a Rolex but I fully intend on getting a Tudor. Also the avg joe on the street probably doesn’t know what a Tudor actually is…

[@youngsamuel3529]

If the Black Bay series have the ceramic bezel, that would be more exciting.

[@villagesautodetail]

Even though I have a tabletop full of Rolex's and many other brands (one Tudor) I have always been a Rolex Fan Boy.. I agree with you. My first nice watch I ever got was a Tudor, because you could actually buy it and still keep your kidney and one of your legs.

[@travischang1175]

right. fantastic. Tudor is great. nice nice. can we start bundling Rolex for Tudors? and not bundling Tudor for Rolex.

[@dantefichera8787]

I have been waiting for the call on the Submariner for 10 months.

[@andrewwagenaar5483]

I purchased a Submariner Rolex when I was a young dumb Pvt. I’m the Army. Worn it once and now it’s in a safety deposit box.

[@vahekirakosyan5257]

I am on waitlist for Rolex for years 😅in number of stores

[@Cortesevasive]

🤡

[@chipmacgill]

Yea, I look at the Tudors, they are nice, but why would I get a Black Bay chronologically, when I have 4 Daytonas? 1165200 Black and White, and 116500LN back and white dial as well. they won't appreciate like a Rolex either. Every time I think about buying a Tudor, I look at them and say "Meh"

[@givemethatvid12]

Just glad your video shows Oban!

[@markfaust460]

Sadly Tudor's service is lacking. They won't allow anyone outside their fortress to correct inaccurate watches despite the potential for spot on accuracy and turnaround from their service centers is three months...at least that was my experience. Free the MicroStella Balancing Wrench or lose market share Tudor...its costing you more than you think you'll make.

[@FengLovex]

Tudor is just for people to buy in order to be on waiting list for Rolex

[@NCSheriff7]

Projecting?😂

[@vijaymehra1101]

Glide lock was in R before Tudor

[@ronnievengua9535]

Rolex ain’t no Chad Dawson kid . . . 🤨

[@micaljimenez7381]

I apreciate both brand,but tudor is like your favotite song,you love her but you become to hear the song everywhere all the time also to the supermarket ,in tiktok and at the end they make yoj hate your favorite song,the same with tudor,too much tudor kilk tudor,but rolex is more,its like an iconic song everybody know and recognize as an iconic hit,tudor is not yet at this level,just a point of view...of course if yoh send me a tudor i will be happy to worn it...

[@jamessymington2466]

Tudor are dull as ditchwater - Rolex only slightly less so.

[@supersharpblades5673]

Don’t tell me you wear a GS?

[@Thankyou_3]

39 mm are for Kings, 41 mm are for amateurs.

[@derekbrettell8121]

I've seen and tried on lots of Tudors. They are no way close to the quality of a Rolex. They look and feel cheap to me. Tudor are basically a homage brand of Rolex. Save your cash and wait for your Rolly

[@vijaymehra1101]

And they have $3-5k and you can actually buy them that's why they are popular. For a while Tudor has more PW in their watches than Rolex, also they had TI watches for years, also offer watches in wide array of colors and sizes unlike Rolex.

[@napadaanlng69]

rolex is the watch for status symbols

[@kareemelattar8251]

Tudor is a silly useless brand

[@ccooper8785]

Easy, they are achievable, every bit as good as rolex and actually available. A bonus point is people will tend not to view you as being a poseur or a fake-wearing chav for owning one...

[@BrandonClark-StocksPassports]

Tudor is NOT more "exciting" than rolex😅 Tudor is NOT "more desired" than rolex😂 Tudor is NOT on the same "brand level" as Rolex. Stop hating on Rolex. Just save up and get you one so you can join "the club" Guys without a Rolex are always the ones hating on the Brand. I'm going to a steakhouse dinner. Enjoy your Sunday 😂😂😂

[@tomasinacovell4293]

Rolex has been The Luxury Brand for ages now, it's Tudor that's become a Luxury brand, veblen in every way.

[@JJ-fb1pw]

Why do Americans think steak is the high horology of food.

[@SIZZO76]

I know dude. This is nonsense 😂😂😂

[@tansrb]

@@JJ-fb1pw because for every rolex and steakhouse snob there are many others with pateks at actual fine dining establishments who couldnt care less about flaunting

[@tomasinacovell4293]

@@JJ-fb1pw Rolex has been The Luxury Brand for ages now, it's Tudor that's become a Luxury brand, veblen in every way.

[@harrybrown1776]

I own a BB54 and i must say, i love it more and i wore it more than my pepsi and bluesy..

[@ChicagoMike85]

No one gives a fook about Tudor

[@actionarslan]

I don’t know where you’ve been but chrono vids not good without you doing your thing, Thomas person from chrono 24. Lose the superfluous stuff. No need to see boxing.

[@roccochomsky2318]

Tudor is like Rolex, but for men

[@DominicZ-ml6uj]

Tudor is nice for its price point. That being said, it does not belong in the same category as Rolex. Poor mans Rolex

[@coffeeboyclips1973]

Tudor are a very boring watch brand imo

[@agustinadrianuy7498]

totally agree. Tudor better than Rolex. People may go after Rolex more due to its brand but doesnt matter as most people wont even get it.

[@azeezoyewale3782]

Case closed.

[@Maarten_is_here]

Let’s stay real here. Tudor has made some nice affordable and available alternatives for various Rolex models but I’m still looking for the “Born to dare” part in their collection. Almost everything they do is “inspired” by Rolex.

[@WADE-RI]

There are 2 reasons why people buy Tudor: 1. They can't afford or can't get Rolex 2. To pretend they are cool because they don't care abut brand. Guess what; you are still giving your money to Rolex but you get Tudor written on it which is a dumbest thing to do, EVER. Would you like a Ferrari that Fiat made half off? NO, you buy a Ferrari or if you hate Ferrari buy Porsche or Lambo. Get a Rolex and if you hate Rolex get Blanckpain or Omega or 1000 other cool watches NOT made by Rolex.

[@bradg739]

More like... 3. Some people don't give a fuck about owning a Rolex. Nowadays its a sought after as a fashion statement and a 'flex' A Tudor is 95% a Rolex with 50% the price. And it's a true enthusiast's brand.

[@WADE-RI]

@brad You just proved my second point. It is Rplex for hipsters. Why would I want to have Rolex that sais Tudor on it? Why would I want a Porsche that sais Boxter on it if I can afford the real deal? No, it is a Rolex way of taking your money and laughing about it. Real deal or no deal at all.

[@benedekgabor.]

@@WADE-RI because not everyone is brainwashed by marketing to the point where they think that only a Rolex is good enough. Y’all are too high on consumerism…

[@WADE-RI]

@Gábor Benedek Dude, Tudor IS ROLEX!!!! I didn't say buy Rolex at any cost, I said if you don't want Rolex don't buy Tudor because it is crap version of Rolex. Get VC, JLC, Breitling, Panerai; hell get GS if you want to spend a lot of money on Seiko... You didn't get the point at all.

[@benedekgabor.]

@@WADE-RI on the main comment, you literally said that only two type of people buys a Tudor. You missed the people who’s are actually loving Tudor for what it is.

[@michaeladams9744]

Let's face it youtubers only mention Rolex in the title to get more views. They don't believe that Tudor is more exciting than Rolex.

[@MICHAELZHANGCA]

This is watch channel telling you Tudor is better while wearing a Rolex. HAHAHA

[@BMWCARBON]

Tudor bb chronograph panda 🐼 omg🎉😊

[@Bskirs]

No

[@fake-dz4jd]

Never argue with a fool ".....because people from a distance can tell who is who" - Jay Z

[@ЛентяйЁпта]

It's not. It's a poor man's Rolex for copers.

[@johnscott4693]

It isn’t, Stop being silly.

[@muffemod]

Yea but the Tudor movements slaps the Rolex movements.

[@Cortesevasive]

🤡 just use quartz or solar.

[@TrumanBurbankFE]

Not according to statistics, Rolex has by far the largest market share in the luxury segment and desirability amongst buyers. And I don't condone grey market dealers like yourself, you've been part of hyping watches to create the bubble we have today.

[@dannyg6592]

Great episode and I agree. I own 4 Rolex and 1 Tudor, they are my 5 favorite watches in my collection. I will never sell my Tudor BB58, I have truly bonded with it. Tudor is definitely more experimental than its big sister (and that is part of Rolex's marketing genius).

[@SIZZO76]

Tudor is the poor man’s Rolex. These utubers should stop with this nonsense and narrative. Unbelievable 😂😂😂😂😂😂

[@OnAgain]

I wouldn’t say that. There’s a lot of watch enthusiast that find ROLEX to be a poor man’s watch. I’m a Rolex owner and know what’s good as gold to me maybe nothing to brag about to some.

[@bber45]

And Rolex is a poor man's Patek Phillippe and AP lol. Only thing Rolex does better is spend more money on marketing than PP and AP combined. At the end of the Day Rolex is a still and entry level luxury watch and is still mass produced by machinery.

[@SIZZO76]

@@bber45 Tudor fanboys in the house 😂😂😂😂 Stop it guys

[@SIZZO76]

@@OnAgain Stop it😂😂😂

[@bber45]

@@SIZZO76 actually I'm an Omega Fan boy. Team swatch, toy watch, rah rah.

[@Halfmoon67]

And yet he’s wearing a Rolex while doing this video. Sums it up really well

[@SIZZO76]

Utubers 🤦‍♂️

[@stevewilson6390]

Well If David Beckham wears one 👍🙈😁

[@DominicZ-ml6uj]

Then he was paid waaay too much to advertise for a poor man Rolex so people feel better about not just saving for the real deal.

[@j.dieason7527]

Tired of always hearing about Rolex. Lol overpriced watches

[@DominicZ-ml6uj]

Then dont buy one. Get a Timex

[@j.dieason7527]

@@DominicZ-ml6ujhaha how bout you rock a timex better yet little bud go spend 30k on a wrist watch.

[@markjurczyk]

Tudor is like Cayman to 911, no caparison !😂😂😂😂

[@YJK523]

Sorry but Tudor still is and always will be the over hyped poor man's Rolex

[@TiffCat]

why is this guy saying rolets

[@DonLee1980]

Tudor makes incredibly solid, good watches. But I'd say that there are many choices that are arguably even nicer for the same price. It's just that Tudor is the Rolex family and people help hold Tudor values by buying them up, in order to get to the Rolexes in their AD's

[@rodsalvador3608]

You hit it. Tudor is what Rolex used to be; a fine watch for a hardworking man or woman. The product strategy is getting clearer in hindsight; Tudor is the testbed, and Rolex is the refinement of those lessons learned.

[@SIZZO76]

Stop it. Tudor is a poor man’s Rolex 😂

[@chief_energy5404]

Rolex is transitioning to high jewelry brand with each new release year focused on artful designed dials, bright bezel ceramic colors, precious metals, and gem stones.

[@artaudcharles]

Brilliant perspective

[@bobbywagner-rk8cc]

Terrible perspective

[@Bemjji]

What datejust could you possibly want that takes a year to get?

[@Leutwein]

Rolex has nothing more to do with "watches" and everything to do with making business by reseeling. The younger generation just geets more and more angry about that game ...

[@williamanguiano4109]

Maybe it’s because most of the younger generation doesn’t stand a chance compared to generations before them when it was most stood a chance of not all. Get real, economy is shit, value of a dollar is shit thanks to past generations. They literally are making more first time buyer programs giving you your down because it’s nearly impossible for most. Wake up

[@igorz.3972]

What he is wearing on his wrist? Lol Rolex!

[@JinxPalm2023]

It's not, stop fooling yourself...😅

[@Vp-jt3vl]

Says this with a rolex on his wrist lol

[@JJ-fb1pw]

A really good perspective. Tudor is supplying the next generation of watch owners who will stick with the brand and go to Patek, Vacheron, Moser etc. for flex/good/complicated/FU watches. Rolex is trying to move into high horology without any complicated movements, technical capability, or reputation.

[@19NJS71]

That is your opinion man, to me Tudor is the most boring brand in the world

[@tomasinacovell4293]

Yeah, but Rolex making the Explorer a giant TT monstrosity, but it's nice to see them dialing down the stupid use of ceramic like on the Daytona? Rolex is ridiculously veblen now and passe more and everyday.

[@coffeeboyclips1973]

Agree, Tudor are really boring and the hour hand is really ugly

[@skyworks1621]

I had a new Pelagos 2021 that I bought on Chrono, I had 2 faults and was not happy with the quality, so I ordered a submariner and Iam much more happy with the quality and product. If I had to choose Tudor or Omega in that price list, I would pick Omega.

[@benoitrunel5490]

of course

[@m.e.p.r]

Exhibition case backs are cheesy...no thanks. That's all I have to say 😅

[@carlkim2577]

I agree. The saying that you get the Tudor because Rolex is unavailable used to be true. But now, they are really breaking out. Rolex went from 36 to 39 then what wait 40? What? What is the point? Bubble gum op? What? But Tudor had a huge hit with pelagos 39, BB58, now trying 37mm. The biggest thing is the new chronometer standard and their new factory. That's going to pay off big in the future. And Rolex? Titanium YM?

[@vforvictor7575]

Because they are available and cheaper what else

[@amangrayfilms1538]

Tudor watches are high quality watches.

[@Guenounovitch]

Hummm no

[@tomasinacovell4293]

Yeah, but Rolex making the Explorer a giant TT monstrosity, but it's nice to see them dialing down the stupid use of ceramic like on the Daytona? Rolex is ridiculously veblen now and passe more and everyday.

[@udg8573]

Subtítulos en español por favor 🙏

[@nibor8971]

First comment yeeeeesss!!!...for a 1996 Rolex wich is a better choice Air king, datejust or Explorer?

[@tomasinacovell4293]

Explorer. But it depends on DJ. Rolex making the Explorer a giant TT monstrosity, but it's nice to see them dialing down the stupid use of ceramic like on the Daytona? Rolex is ridiculously veblen now and passe more and everyday.

[@cristianoandreoli1421]

Tudor is wonderful

[@tomasinacovell4293]

It's not the "shadow of the crown" it's the "penumbra of the coronet"? Rolex has been The Luxury Brand for ages now, it's Tudor that's become a Luxury brand, veblen in every way.

[@geoffwyness2645]

Eh,no they’re not.

[@nuamtreaba-js5sh]

It's not.