The future for Tudor: Not as exciting as it has been

[@barryscott990]

If you are not an executive in product management at a large company, especially in the watch world, you need to be. Your understanding and explanation of product portfolio, positioning, logical engineering developments, and what the customer wants, is impressive. Great explanations and insights, I just subscribed. Btw I just bought my first Tudor, an opaline dial gmt on the bracelet, and love it!

[@Mike.thiswatchthatwatch]

He he. Thanks. I do happen to make my way into the C-suite on occasion when not filming watch videos. Glad you enjoy my vids 😃😃😃

[@bondonekat2085]

@@Mike.thiswatchthatwatchreal cool man

[@johanvandersandt8904]

I cant knock Tudor. Good hard working people I know buy and love them. They have become what Rolex used to be... A symbol of success. Have a great weekend and enjoy the rugby Mike!

[@Mike.thiswatchthatwatch]

I dig them as well. Wore the FXD during the game. Heart was in my throat all night .🤦‍♂️😃😃

[@jamesrobert4106]

​@@SIZZO76He was right. You are slow. I will add illiterate to it. I own both Rolex and Tudor watches. How does your simple mind process that?

[@michaelwalters2390]

I just can’t get passionate about the brand..nice watches, good quality but ultimately they leave me cold. Keep your great content coming, along with Federico you are my favourite channel.👍

[@Mike.thiswatchthatwatch]

Federico? Wow. Appreciated. One of the few watch dealers that speak with some level of truth and without an intent to sell in every video .😃😃

[@GrumblingForesight]

This video is on point, at least for myself personally. I’m an Omega fan that has bought 3 Tudors so far this year and pretty much 0 Omegas. Tudor just keeps making the watches that my current sensibilities simply can’t resist.

[@michaelriera6277]

Be nice

[@Mike.thiswatchthatwatch]

They're good. As simple as that. 😃

[@carlvoxvires]

Good takes. I love my Ranger as much as my Pelagos 39, BB58 Blue and BBPro, all great models but unique in their own way

[@Mike.thiswatchthatwatch]

Agree - and cool collection 😃😃

[@MrHav1k]

I don't know... I've got a Royal on my shortlist. I love how it's being slept on by many. Means I can get it at a solid discount! I also love how it combines so many design elements into one watch. The integrated bracelet style, the Datejust esque bezel in places. I'm just a fan. Great content!

[@fredrik1552]

Good video, thx for that. I think another important reason to why Tudor is so popular is their customer focus. They intently listen to what the customer wants and then try to accommodate. FXD, thinner cases, smaller models….in that respect I don’t think they run the risk of getting boring….

[@Mike.thiswatchthatwatch]

They do seem to be more attuned to customers than Rolex for sure. Good point 😃😃

[@Ashpinkbeige]

Perfect Tudor video, you always let me watch your video all the way without skipping it

[@Mike.thiswatchthatwatch]

Lol. Glad you choose not to skip 😃😃😃

[@underachievingwatchcollect1878]

I’ve come close to buying a couple Pelagos models but never pulled the trigger. Tudor is an “in theory” watch company for me-I should love them but somehow I’m always underwhelmed when I try them on. Whenever a new Tudor model comes out I’m excited but cannot get it in a particular configuration for months and then when it’s available I’ve lost interest. Have a great weekend everyone 😎!

[@beerkegaard]

I feel exactly the same way. Meanwhile when I tried on a submariner I went in thinking I wasn't going to fall in love. Yet I did.

[@Julian_O91]

Same! But with the new BB54, its a different feeling for me! I think its the best Release from Tudor.

[@chrishoyt7548]

Great vid, Look to Rolexes past to see Tudors future. The same business model is being followed. On the 4th July 2023 I purchased a Tudor BB 58 in925 silver, a retirement watch. Having sold my Tudors and Rolexes 15 yrs ago, I waited for Tudor to mature and come out with a watch that was different. They have done so. Thanks ago. Starlight

[@Mike.thiswatchthatwatch]

Thanks for sharing! 😃😃

[@shope83]

Love your channel! Best watch related content on KZbin. I'd love your take on Omega's direction this year and going forward. The general consensus based on the recent PO GMT release is that Omega have lost the plot; the common denominators are thicker, bigger and substantially more expensive watches. The 75th seamaster anniversary collection was fun, but apart from the change in color - zero improvements. Their catalogue offering is mess, with countless variations. Is this strategy going to pay off going forward?

[@Mike.thiswatchthatwatch]

Thanks - Glad you enjoyed it. If you haven't watched my video on Omega and the worldtimer, start there. It lays out my criticisms of Omega. I have an update coming soon 😀😀

[@shope83]

@@Mike.thiswatchthatwatch Yeah and fully agreed on your take! Looking forward to it!😃

[@Robbielockstock]

My bb pro has not been off my wrist since I bought it.

[@Mike.thiswatchthatwatch]

Excellent choice 😃

[@killertaxi100]

I'd love to see a Pelagos style dial put in a Black Bay 58. That would get my money.

[@Mike.thiswatchthatwatch]

Interesting idea 😃😃

[@Schulz1392]

It seems the market craves a Tudor Sub. Just look at the hipe around what turned out to be just an FXD in black… If they did a 79090-style Black Bay they would sell buckets - perhaps not so many 58s and 54s or even Rolex subs though and that might be the reason why they haven’t made one yet…

[@Mike.thiswatchthatwatch]

The world would melt down if the launched a Tudor Sub. For that very reason I do not see that happening 😃😃 Would be cool though 😃😃😃

[@aDocandhisWatch]

It’s so interesting how so many large watch companies have poor websites 😵‍💫😵.. I think this matters a lot for potential / new customers… on a different note, curious if you think that Rolex has anything to learn from the “new Tudor” company (it’s most recent changes I mean) or are these differences between the companies necessary and should stay this way?? Excellent video as always!! 🙌🏻

[@Mike.thiswatchthatwatch]

Thanks - Good question. I don't know. Rolex could learn from Tudor in terms of being more fan friendly, but I don't think they see a need to learn it. They're doing fine - complacent even, which up till now has been more than enough to become the dominant watch brand. 😀😀

[@jamesrobert4106]

I love the Royal and bought it. It is a watch that has to be seen up close to realise how damned good it is.

[@drdavidfoo6632]

I wanted to buy the 3 hand Red Bull... But when I saw the black Pelagos issue, I preferred that as it felt sturdy... I fell for the marketing

[@Mike.thiswatchthatwatch]

We all do sometimes 😃😃

[@tk423b]

No question that is a sharp watch.

[@Mike.thiswatchthatwatch]

Yup - Exactly 😃

[@hzt7000]

I like the white dial 1926 .

[@BigTwinkle]

I've got one, stunning dial.

[@petrokersta5293]

Price is what you pay. Value is what you get. To me the highest value of a watch in non monetary. It’s emotional and sentimental. Is it a gift from a significant other? Does it remind you of an important event or achievement? Does it make you smile by just looking at the dial?

[@stuartbrand5617]

Spot on as usual. The black bay mess, why is everything a black bay? Not sure where you would use the spread sheet in the video but as a Tudor nerd I would have loved to have seen it.

[@dees9502]

Great timepieces. I own two, as well as several Rolex and Omega. But Tudor can only move forward by slimming down those beefy cases. I can wear them but most can’t without looking silly.

[@Mike.thiswatchthatwatch]

Thinner is better 😃😃

[@shuycg]

I think you are right. The Spirit is better than the Ranger. Even the steel one is. The Pioneer Ti5 dateless whipes the floor. I also think the Spirit Zulu is better than the Tudor counterpart. The Spirit Flyback is also better than the BB Chrono, if you have the wrists. Unfortunately it's big, especially in thickness. The Ti version helps. But I hope there's a 39-40/15mm coming next year. And I hope it can keep the exhibition case back. And in general for the Spirit, I hope they change the male link, as they've listened to us and made the lugs shorter.

[@Mike.thiswatchthatwatch]

Longines is totally underrated.... 😃😃

[@robd7934]

Tudor is a very compelling option at the $3000~ price point. But as a guy with small wrists, i find that some of their watches are far too chunky. This is especially the case with the GMT and chrono watches. I really like the BB58 but those of us with small wrist really need the micro adjustments

[@Mike.thiswatchthatwatch]

They likely fix those problems over time. Thanks for sharing 😃😃

[@ericbird1760]

Great analysis.

[@Mike.thiswatchthatwatch]

Thanks 😊

[@anamisidro8453]

Love my BB 36mm. Boring or not it’s a beautiful watch!

[@Mike.thiswatchthatwatch]

My wife has one for a reason 😃😃😃

[@justingalore123]

Would love a short follow up on the FXD now you have one!

[@perrogrande]

What are your thoughts on the OG BB41 Black 79220N - should I kept it? just picked up my second watch, being a 124060.....

[@Mike.thiswatchthatwatch]

Can't speak to your choices. I've never regretted selling a watch. In general I hold on to watches for too long... 😃😃😃

[@HoangTran-cj7lq]

Add just as you predicted, Tudor released the Pelagos FXD GMT. Small, iterative, incremental changes without anything groundbreaking new. You, sir, are a prophet 😆

[@Mike.thiswatchthatwatch]

Lucky guess on my part 😂

[@A_Dude_And_His_Watch78]

Love my black bay 58

[@Mike.thiswatchthatwatch]

As you should 😀😀

[@Chenxi_love_music_fairy]

Tudor is not boring as which most exciting watch is pelagos. Another watch brand setting the trend is Swatch which I have been buying a few as well. Tudor and Swatch are younger, energetic and able to set the watch trend.

[@Mike.thiswatchthatwatch]

Perhaps. They are hitting on what people enjoy for sure 😃😃

[@tacticaltruth8118]

Very nice review of the Tudor lineup. Speaking of small updates, I would like to see Tudor shrink the so-called snow flake hand a little bit.

[@Mike.thiswatchthatwatch]

Also a very interesting tweak 😃😃

[@mybrainlikesthings]

I would love to have a Tudor Ranger (I don’t like the vintage diver aesthetic) but Sinn 836 beat them to my wrist.

[@Mike.thiswatchthatwatch]

Sinn often does 😃😃

[@WestCoastAce27]

I also expect a white dial BB Pro next yr. Sure, Tudor could take more chances but as you note they’re dominating the entry level luxury market so hard to disagree w a successful strategy.

[@Mike.thiswatchthatwatch]

Not so much disagreeing as "tweaking" 😃😃

[@brittwebb5602]

Bravo!

[@Mike.thiswatchthatwatch]

Thanks 😃

[@robalexander7348]

I love my Tudor BB58, BB58 925 and Pelagos. What i would like is a Tudor 39mm " Submariner. dial " i'd then buy one 👍 Au

[@WestCoastAce27]

If they bring a modern take on that vintage look it would be huge.

[@Mike.thiswatchthatwatch]

If only.... 🙏

[@Joe-xo3xy]

we were in a vintage lovers market when Tudor started their releases. However, I think anther contributing factor was the Rolex effect, it was the take off of the waiting list period and so many channels were popping up and promoting Tudor as a Rolex alternative. Rolex alternative they are but in my eyes they are the more classic side of Rolex as Rolex does not do reissues. I guess Tudor provided a substitute for hype watches people could not afford as well as for those who could even afford one but could not get into the high flyers club. And yes, broadly appealing because we all know what Rolex looks like and Tudor have used that as their foundation, an understatement actually

[@structurescience]

Excellent!!

[@michaelfierman3256]

Will success comes if not complacency, then perhaps entrenchment eh? Still, they may have a few more surprises up their sleeve. I was honestly thinking when they released the 925 and ceramic that we’d be seeing quite a bit more diversity from them. But… no

[@Mike.thiswatchthatwatch]

Spot on 😃

[@erwinvlsqz]

when will the green jacket be merch available

[@Mike.thiswatchthatwatch]

Lol 😂 Not quite ready to start a merch line... Which cliché would you prefer: Me selling - Watch straps - Coffee mugs - Watch winders - My own watch design 😃😃

[@nicholaschavez6245]

Love Tudor, love boring. I want a piece that is timeless no matter the era. I agree with your thoughts on a Tudor dress piece. The Royal, Glamour, and 1926 lines are kind of throw away lines. I wish they would revamp these lines with a focused, modern dress line. It’s hard to find a dress watch under 39mm these days and Tudor has proven they’re not afraid to go back to classic proportions (BB54). A dress prince in 34mm would be an instant but for me.

[@Mike.thiswatchthatwatch]

Those current tudors are going to look good in twenty years as well for sure 😃😃😃

[@novainvicta]

I’m not new to collecting watches to WEAR. Rolex, Tag, Seiko are the brands I have. I had always considered Tudor to be the poor cousin to Rolex until I saw the BB58 and then started looking into Tudor in more depth. Then in 2023 they brought out the BB54 so I went to an AD and tried one along side the BB58. I have small wrists and the BB54 looked more proportional on my wrist but I also liked the fact that is was based on their first dive watch from 1954. I bought that watch which still needed link to be removed for my wrist. The one compliant that Tudor need to address across the line is providing 1/2 links. This is not a big technical challenge but one that should be the norm. Other than that for the money the watch is extremely well made and finished and I can see why they are a serious threat to Omega. I can see Tudor bringing out one more range that bridges the gap between the cheapest Rolex watches and Tudor current most expensive watches and I think it will not be a tool watch but something more akin to the Oyster Perpetual with more Avantgarde watch faces to liven things up as the dive / sports watch series as you say are fairly complete and overlap.

[@wuchinshan133]

What about the non-dive/dress watches? Mostly in dire need of updates. 1926, glamour date, prince, etc.

[@patrik3450]

Jesus Christ. You were so fucking right. It’s scary… A pink chronograph happened, yes it’s a limited but still a chrono like you said. Not a pelagos gmt but a bb58 gmt and another black boring bb41.. it was a kind of boring release but everyone loved it.. should make a follow up video about this 😊that they succeeded with a boring release to appease people

[@Mike.thiswatchthatwatch]

I would of course have deleted this video if it turned out I was wrong... 😀

[@patrik3450]

@@Mike.thiswatchthatwatch I got it suggested right after everything happened. Must be the Illuminati!

[@chouandsherrie]

“ it’s no omega level messiness but .. “ spot on line !

[@Mike.thiswatchthatwatch]

Thanks - Felt it was appropriate 😃😃

[@stephenrhodes3916]

How can a Black Bay Burgundy Smiley be described as boring? The North Flag? The Pelagos FXD? The Black Bay GMT? They've already taken bold strides, Rolex on the other hand have only awoken from their slumber with this years releases.

[@Mike.thiswatchthatwatch]

Easy - The more middle of the road you are in design, the more you risk being perceived as some as boring 😀😀

[@stephenrhodes3916]

Not really Mike. They've released a ceramic model, a silver one, a bronze one & a gold one. They've been daring as their motto will attest 'Born to dare.' They've released a number of colours from their striking burgundy/red to a limited edition Harrods Green. What more could they possibly do? @@Mike.thiswatchthatwatch

[@Eric-i1r]

The Royal would be great with a smooth bezel.

[@hansenluu]

Tudor achieved the peak version for BB58/54 and Pelagos 39, it is at its peak form. (thin case, 39mm, in house mov't) But other models still can use the same improvements: GMT / Pro / Chrono. We need an upgraded calibre that is 2mm thinner. Imagine: Black Bay GMT (Coke and Batman Aluminum Bezel) at 13mm. Black Bay Pro (Polar) at 13mm. Black Bay Chrono within in house movement at 13mm. All with econd hand a lollipop like recent models. This line up will be another gold pot.

[@malikknows3510]

I’d like to see a smaller BB Gmt.

[@WestCoastAce27]

White BB Pro - for those of us who can’t get the Explorer II Polar - instant buy. I don’t mind the thickness, not sure your 13mm is feasible anytime soon. 2 different people who work for Tudor believe the Coke GMT will happen soon.

[@Mike.thiswatchthatwatch]

For sure 😃😃😃

[@flipballesteros1621]

The Longines Ultra-Chron is actually a re-issue.

[@Mike.thiswatchthatwatch]

The majetek as well 😃

[@MR2D2AL]

Tudor’s centennial is approaching in 2026; I’d love to see a bronze BB 39 with a fixed faded red bezel and root beer brown sunburst dial with no numerals or date. They won’t do it, but they should.

[@Julian_O91]

I have sold most of my Tudor models and only have the BB54. 😌

[@Julian_O91]

Do you even own one of the brands?

[@Julian_O91]

@@SIZZO76 It's easy to see that you don't own either brand and probably never will.😅

[@Julian_O91]

@@SIZZO76 If the founder of Rolex or Tudor (Hans Willsdorf) reads this nonsense, he would turn around in the grave!

[@Julian_O91]

@@SIZZO76 Funny conversation. In the end, a Rolex is a Rolex! 👑

[@Julian_O91]

@@SIZZO76 🤝

[@mrgee007]

Great analysis as usual, though in a good way I hope you're wrong as iv'e loved Tudor's releases over the last few years. We keep on thinking that's it, then they hit another home run! I think Rolex want to elevate themselves to the next tier, they have no interest in making 2 million watches a year to keep up with demand, which I think is manufactured by Rolex. Rolex will then bring up Tudor to the space left by Rolex (10 year plan) I think Tudor will be the one's to try more daring materials and collabs from time to time, but will have less new release as you said in between. But then again, who knows!

[@Mike.thiswatchthatwatch]

Interesting perspective. We've got some interesting years to look forward to 😃😃

[@seaweed719]

You are forgetting something. Many people out there purchased Tudor so they can subsequently get a Rolex. Now these people have to prop up the brand so they can get a better resale value on Tudor.

[@Mike.thiswatchthatwatch]

Maybe - Some AD's will likely see it as a way of building a relationship for sure 😃😃

[@kresimirpleic]

One thing Tudor might get into: ceramic bezels.

[@Mike.thiswatchthatwatch]

Interesting........ 😃😃

[@roygaya]

The day Tudor releases a 37 mm opaline dial GMT, I am done with watch collecting 😅😂

[@oysterman962]

They will make a meteorite dial GMT with titanium case.

[@Mike.thiswatchthatwatch]

You say that now..... 😂😂😂

[@ShambaBasher]

Errrr…..there is only one king. Rooooollleeeeeexxxxx 😊

[@WestCoastAce27]

Good luck getting one if you weren’t a longtime customer - or willing to support the grey market flippers.

[@Mike.thiswatchthatwatch]

But... What about..... Omega? 😃

[@scollyutube]

Longines is cutting Tudors lunch especially in the GMT space. Tudor can't get theirs thin enough.

[@Mike.thiswatchthatwatch]

Longines is definitely doing some very good things recently 😀😀

[@oysterman962]

They were established under the premise of an affordable Rolex as Wildorf Invisioned. Unfortunately this tattoo will never be fully removed. There will always remain a scar. That's why Tudor are now trying to find their own identity with their storied past with the military-esque issues and the North Greenland Expedition. At least they have a genuine rich history they can build on so they can continue to make watches to reflect historical models and appeal to the tough guy consumer whilst at the same time cross over to hybrid designs to show they also have big brother Rolex's genes. This puts them in a unique position that allows broader appeal to a wider market, unlike Rolex which will not make vintage homages and is targeted towards a more luxury focused demographic. Tudor's lower price point is the big ticket. For many impulsive consumers, they can't save or be disciplined to save for a Rolex so they justify buying multiple Tudors whenever they are released. They get an instant sugar hit. Where Tudor can beat Omega on pricing is by saving on their marketing budget. Omega have out blown Tudors comparable budget by 10 years with the Bond franchise alone. Ironically Rolex have not spent a cent on Bond marketing but the Submariner will always be entrenched in history as the number 1 Bond watch. In conclusion I think Tudor has a wide scope of designs available to them and they can go in any direction. Their Pelagos line is now expanding also. If they get really desperate they can do what Omega does and release infinite colour and size variations of their entire catalogue. Worse case scenario they could make a bio ceramic Tudor Sub or Snowflake. Consumers will go ape bananas to collect them all. Especially the blue Snowflake whether the ink stains your wrist will even be more sought after!

[@maverick4177]

I wouldn’t describe any of the Tudor range boring, people like different things, and a watch for different purposes, they have captured that “vintage” appeal by being original There’s something for everyone’s taste, if you want a Tudor, people don’t buy watches from a pigeon holed design, they buy them because they appeal to them, regardless if it’s a sports a chronograph, dress watch or whatever I have a S&G BB GMT “Rootbeer” purchased brand new, it’s a phenomenal looking and superbly made watch, especially at its price point, you literally couldn’t get anything else from any other manufacturer that comes close for the money Does someone else think it’s boring? I really couldn’t care less if they did.

[@Mike.thiswatchthatwatch]

And you shouldn't - You like what you like. Only thing that matters 😃😃

[@kuongsam2314]

King of bundles.

[@Mike.thiswatchthatwatch]

😂

[@SB-Kiwi]

There is already a 43mm Black Bay in the bronze.

[@Mike.thiswatchthatwatch]

Yeah. But the mainstream models - not so much 😃😃😃

[@SB-Kiwi]

@@Mike.thiswatchthatwatch no not in steel. Fair point.

[@jethrojacinto2798]

I love how Tudor can trend to making their watches towards "boring" and be celebrated for it, but when Rolex has their usual glacial changes to their watches they're absolutely lambasted for it. I thought Tudor is supposed to be the fun and adventurous younger sibling 😂

[@Mike.thiswatchthatwatch]

I put my money on people starting to complain about tudor sooner or later too😃😃

[@theaj1nkya]

I share the outlook on their boring future. I find it hard to digest that their two most popular watches: Pelagos and Black Bays, already have a massive overlap in their design. Bring in the positioning of the brand and I keep away from it. They have Rolex as a ceiling and have to maintain a wide gap in quality. They cannot push. For instance, Tudor will not offer a ceramic bezel as Rolex has it. Tudor will never come up with an amazing and refined dress sports because that is where Rolex is. This restrained nature of it is what repels me the most. The second part is the pricing, Longines offers chronometers for 50-70 % of Tudor's price and they are comparable if not better in the overall offering. And on the upper side, Tudor is too close to Omega in its pricing and for me, I would happily wait a little to cover the 25% price gap between Black Bay and Seamaster 300 and buy something that I view as miles and leaps better than Black Bay and even arguably better than a Submariner. These two aspects repel me from Tudor. It is the cheap Rolex, whatever it tries and I don't want to spend my money on a compromise. Kinda harsh but unapologetic about this.

[@jadomi2076]

Excellent comment and observation. I agree, Tudor is handicapped by Rolex. It's kinda depressing but it's just another Rolex marketing exercise.

[@Mike.thiswatchthatwatch]

Agree - Well put. I wonder if they just should have stuck in their line because Tudor are currently outdoing them imo as well 😃😃

[@thegorn]

Tudor totally don’t “tick all the right boxes”. They are let down massively on wearability due to thickness and lack of half links. Many of their pieces are ridiculously thick, and look even thicker due to the slab sides of the black bay. People breathed a sigh of relief with the BB58 but it still lacks T-Fit. All their watches on an oyster style bracelet NEED HALF-LINKS. T-fit alone doesn’t work as it does t have enough adjustment points. That’s why Uncle Straps sell a tonne of half-links but Tudor should supply these. It’s funny how San Martin does Tudor so much better than Tudor themselves.

[@maxvazquez7800]

I couldn’t get the correct fit on my Heritage 41 Burgundy. I had the purchase the 1/2 link from Uncle Strap. Luckily now I have the perfect fit. It is an annoyance but it has a $35 fix.

[@michaelriera6277]

You pay for the design, research, and marketing with luxury watches. This is why an independent branch or micro brands can offer more “product “ at lower prices. You decide what you are willing to pay for.

[@NeoWahNah]

I think the dimensions are perfect. It looks and feels great on wrist. I rarely wear dress shirts and none of them are so tight that I cant wear a Tudor if I wanted to. I do agree that they should include half links though. EVERY brand should include half links. I also don't need the on the fly adjustment as I haven't had a need to ever use it with any of my watches. It's set it and forget it for me. Great thing about the current state of this hobby is there is plenty of options out there for everyone!

[@NeoWahNah]

​@maxvazquez7800 Lucky that we live in a time where options are available to us!

[@michaelriera6277]

So true. There are no shortages of options and solutions. Love my 58.

[@msk3905]

I am not a fan nor understand why everyone is so jazzed about diver watches, if you are diver ok I get it but lets be honest probably 95% who buy them aren’t. When I saw Tudor and heard the love for them other than being good quality watches at a reasonable price point none stood out to me. I hear someone liking the BB but even though not a fan of dive watches I just thought they looked muted compared to the other options available. Curious to see what happens to them in future

[@Mike.thiswatchthatwatch]

You are one of the few. For the most part it is dive watches that are "du jour" 😃😃😃

[@CaptCanuck4444]

I've never had much interest in Tudor, and still don't. It's hard to shake the feeling that they are a compromise brand. Wanting a Rolex but settling for a Tudor. The only model that interests me is the FXD, because there is nothing like it in the Rolex line.

[@Mike.thiswatchthatwatch]

The FXD is quite special - more special than you would think. (just bought one) 😃

[@shuycg]

There are a couple of Tudors that are simply different from what Rolex gat offer. Like the BB Carbon, the FXDs, and generally, but to a lesser extent the rest of the Pelagos models.

[@tennistron588]

I love Tudor, bland and predictable aesthetics.. the marketing slogan "Born to Dare" needs to go though.. nothing could be further lol

[@Kbo513]

Born to Dare…fall in line

[@Mike.thiswatchthatwatch]

"Born to sell reasonably good watches that people like." Not super catchy 😂😂

[@michaeledwardlenzi]

Don't forget the failure of the North Flag as well.

[@Mike.thiswatchthatwatch]

Exactly 😃😃

[@paulburns6110]

Boring but bloody effective. A bit like the Springboks’ rolling maul. God bless.

[@Mike.thiswatchthatwatch]

Lol.... Fingers crossed for today 😀😀

[@baze3SC]

Dunno... good on them for being successful but I find their designs derivative and rather bland. They're playing it too safe and it seems they're set to continue. Just for the record I think the same about Rolex but I understand the motivation not to mess with anything there.

[@thegorn]

The very best Ranger is not made by Tudor. It’s the San Martin SN0107-G4 which is a Tudor Ranger homage but with applied markers and enamel dial. It absolutely rocks and I love it so much I bought all three of the enamel dial colorways. A better alternative to the Rolex Explorer as well.

[@leeharding8306]

Tudor are just Rolex’s retro fashion brand. The quality just isn’t there and quality issues are mounting up. I’ve owned a few and the older ones were definitely better made than the new ones. The marketing is also pure cringe. The Born to dare thing and the David Beckham thing is as much of a put off as it is a benefit for Tudor. How many black bays dose it take that look like an old Rolex until it all gets boring ? The in house movement thing is also riding the edge of in house. They are not made by Tudor at all🤔 Tudor also only make a few watches people actually want and many need scraping because of awful case thickness problems.

[@jamesrobert4106]

Tudor owns the company that makes their movements, so technically they are in house.

[@raivobralis6231]

Tudor as a brand wants rather very specific audience - I see their ambassadors ...Bechkam, All Blacks, L Gaga. If you are not able to enjoy non of their arts and skills than I can't find any interest to this brand at all, plus 'cheapy rolex' status etc. There are many other on market closer to my sympathies and wordly pleasures.

[@Mike.thiswatchthatwatch]

Good point 😀

[@PabloTBrave]

Too fixated on black bay producing far too many samey watches. I have a pelagos LHD , love the north flag but they discontinued it like idiots

[@theshadowman1398]

King of what ? Boring watches you can actually buy while their daddy is the king of boring watches that you have to be on a waiting list for ?

[@WestCoastAce27]

Agree. The day the BB Pro launched I went to the Tudor boutique, got on the list and was able to receive one in 3 months. And since bought 2 more new models (Pelagos 39 and BB GMT Opaline) with similar waits. 2 yrs on - still can’t get a sniff of the most basic Rolex GMT the Explorer II.

[@Mike.thiswatchthatwatch]

We call the watches "broadly appealing", thank you very much 😃😃

[@osobad1127]

Tudor = Homeless man Rolex. Not a fan.

[@void1984]

I like boring. You can't base the lineup on skeletons.

[@Mike.thiswatchthatwatch]

True.

[@Diderot68]

Tudor watches look boring, lifeless. Rolex catches your eyes. Maybe it is just me.

[@Mike.thiswatchthatwatch]

We all gravitate towards different things 😀 you do you 😀😀

[@pjchling8088]

Tudors today are worth like 1/3 of MSRP reselling to a dealer. Their sport watches are thick, heavy with uncomfortable bracelets leaving you with sore wrists in a short time. Any more loss of resale value and no improvements and Tudor is dead.

[@WestCoastAce27]

LOL! Congrats on worst watch take. Tudor sales are incredible. Still long waits for watches released over a yr ago - BB Pro, Pelagos 39, FXD, BB 54.

[@pjchling8088]

@@WestCoastAce27 You are either delusional or living in the past. Pelagos 39, BB pro are all available at huge discounts on eBay, chrono. 1 year wait lol!! The sales maybe good so far as these low quality watches are pushed to those wanting a Rolex but that will change soon as more Rolexes fall below MSRP like datejusts, explorers. Trust me they are garbage. I bought a tudor GMT in 2021 which stopped working after 2 weeks and had to go back to service centre for 3 months(no refund as 14 days had passed). Now I want to sell it, a dealers was offering me £1300 ( current MSRP £3660). I would now rather buy longines at 20% discount any day.

[@JeeGee114]

​@@pjchling8088The Tudor GMT was an enormous shitter indeed. No fix either from Tudor.

[@Mike.thiswatchthatwatch]

Like I said in the video - I just bought the Alinghi Chrono. I walked in. Saw the Alinghi and the new black dial FXD. Asked: Can I buy today? The alinghi I could have today. The Black Dial FXD - she said I'd have to wait a week or two because they didn't want to sell their only display model. Generally I think very few of their watches are hard to get a hold of and all are under retail after 6ish months. Not by a lot, but under . My experience at least😃😃

[@8AP1]

​@@pjchling8088you just got unlucky. I've had no issues with the two I have owned for 3 years. The GMT date issue has been fixed. The Rolex 32XX low amplitude issues are far more widespread than anything from Tudor. I have a speedmaster that's had three repairs in two years. Just unlucky.

[@joseoliver534]

Tudor is more boring than rolex....beurk

[@Mike.thiswatchthatwatch]

Not a high bar to get over.... .😂

[@garnetnewton-wade4091]

Tudor will challenge Omega next. They have a new state of the art factory, a current set of watches that most companies would envy and good pricing. Watch out Omega....

[@Mike.thiswatchthatwatch]

I’m sure they have high ambitions for sure 😀😀

[@Watchgang123]

The short answer is no. Tudor has already milked the Black Bay and Pelagos. Tudor only has the Submariner reissue up its sleeve. It will launch this soon. But once it’s milked this too, then Tudor is done. It’s so predictable.

[@WestCoastAce27]

LOL! Thanks for the Armchair CEO perspective. 🤦‍♂️ Still huge interest in their newer releases.

[@Watchgang123]

@@WestCoastAce27 we are not talking about currently fool. The video posed a question about the future outlook idiot

[@Docbyday]

@@SIZZO76gotta love how you have to go on every Tudor-related video to trumpet your pathetic opinion. Let people enjoy what they enjoy and go touch some grass.

[@Mike.thiswatchthatwatch]

Would be very surprised if they sub got released. Can't see Rollie allowing that. Would be wild though 😃😃

[@alexandergurdebeke1214]

@@Mike.thiswatchthatwatchthey just did!