Why Japanese Bikers Are Obsessed With $350 Jeans.

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Japanese selvedge raw denim is considered to be the greatest denim on Earth. It also may be the most adjective heavy denim on Earth. Today we are looking into Iron Heart, specifically the 21oz denim used on their 634S jeans (and others as well of course). What makes Iron Heart so special? Is there anything about them that IS special? What makes them built for motorcyclists or bikers? What about all of these other brands using incredibly heavy denim: Naked & Famous, Strike Gold, Momotaro, etc.?!
Find out...TODAY!
Bye.
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The Iron Snail is a men’s fashion vlog starring a young man named Michael and featuring a snail no bigger than a quarter. The two are set on taking over the world of fashion by creating a clothing line to end all clothing lines. Until then, we’re here to tell you EVERYTHING you need to know about the best clothing out there, from the highest quality raw denim jeans to the warmest jackets to the sturdiest boots…the Iron Snail has got you covered. (written by Taylor, though Michael is sometimes known to talk about himself in the third person… xoxo)

[@TheIronSnail]

Buy the jeans here!: www.ironheart.co.uk/bottoms/ih-634s.html?ktk=YnlWczZ6LWQ4ZTUxMzJjNmNk Same denim but in jacket version: www.ironheart.co.uk/jackets/IH-526j.html?ktk=YnlWczZ6LTE2OGNlYTk4OWI3 Shoes I'm wearing in b-roll: prf.hn/l/mVB1kxd ^these are affiliate links -- no extra cost to you but a little goes to me to support the channel! *As always thank you so much for watching -- I'm hoping to spice things up soon and I'm very excited. TALK SOON!*

[@Juma81]

What is your backpack in this video?

[@gilespadmore7126]

A really enjoyable video and review. Thank you so much. Giles

[@TheIronSnail]

@@gilespadmore7126 thanks Giles!! An honor to hear!

[@terryhamilton2.0]

I just wanted to let you know, I bought these jeans because of this video and am currently wearing them. I at first did not notice the affiliate link, I just shot them an email letting them know you sent me.

[@wooba2852]

Loved the video! What's the key"hook" thing you have on the belt loop of the Iron Hearts?

[@davyjones418]

I own 2 pairs of pants. They are both Iron Heart 25oz. What convinced me to invest in these was the free repairs for life (oh, and having 35-37" inseams - unheard of in Japanese denim). I already have over 1000 wears on one of them, and more than 300 on the other. They are pants I could imagine wearing the next couple decades. Their 25oz is the best on the market. Tightly woven, and less prone to cracking then other brands. It's nice to simplify my wardrobe by owning very few, but only the best, clothes.

[@HolyDiver-dx6px]

You don’t own any slacks or chinos? Can’t imagine not having only denim. But do you brother, i am not criticizing, just curious

[@Swimmaroo]

Every biker is obsessed with something that costs 300+$

[@TheIronSnail]

I guess that makes a lot of sense!

[@Swimmaroo]

Bikers love stuff like Brazilian muffler extensions, Waygu leather tassels, a tiny matching jacket for their GoPro

[@nobodynoone2500]

You might think that if you watch youtube. Most bikers are just obsessed with riding, and working on bikes.

[@Swimmaroo]

@@nobodynoone2500 we all know that's not exactly true 😂🤣😂🤣

[@KCBluesJams]

😂

[@michaelfahim27]

I don't think a lot of us don't realize how much goes into one of these video. Getting something to actually talk about, understanding it down to it's core, and portraying and editing the story into another incredible video. Once again, well done Michael

[@TheIronSnail]

Thank you so much my fellow Michael! Means the world!

[@caseyanthony5282]

Seriously, shit is GOLD!

[@yellowcube1979]

Japanese guy who came from watch channel here. I’m 40s and in 90s everybody was wearing Levi’s, Evis, Denime or Sugar Cane who’s into music and fashion. (Except for hip hop guys wearing Guess & Nautica) In 2000s, Diesel & G-star (hip hop guys Bape) Now, orslow, Resolute & other independent brands are popular in general. I like your editing style & would like to see watch version of this😉

[@TheIronSnail]

That's not a bad idea!!

[@devinfahada4880]

Also in 2000s hip hop guy wearing evisu

[@xjoexedge]

Iron heart really lived up to what’s people have said . I started with shirt with a kersey and then a flannel and now a denim shirt. It’s truly insane and jeans are next on the list. Their customer service is by far the best, I have experienced. You can ask them to find an exact measurement you need and I’ve been able to get all my shirts in the same measurements. It’s really amazing

[@TheIronSnail]

That's incredible!!

[@HeartlessNinny1]

I've had the same experience, but sadly despite our best efforts I couldn't find any shirts in my size (I'm a very large and tall guy). Luckily the jeans fit though!

[@xjoexedge]

I hope a fannel or a deck jacket is next on your list@@TheIronSnail

[@xjoexedge]

glad you are able to get the jeans! I have just stuck to work shirts as the westers are to narrow for me. @@HeartlessNinny1

[@christianb3542]

I think some folks online like to hate on Iron Heart because many in the fan base proudly wear it from head to toe which can come off a bit tacky. However there's no denying the quality of the denim and sickness of the fades.

[@TheIronSnail]

That makes a lot of sense!

[@eidee]

Always a good day when Michael posts a new video!

[@TheIronSnail]

Always lovely to get a comment eidee!

[@strimmerj4384]

Got my Mammoth today! Thank you so much Michael it is beautiful and now officially my favorite article clothing 😊

[@TheIronSnail]

WAHOOOOO!!! So glad!

[@willsmith8586]

So he's a "Jeanious"?

[@MysteryNotes]

Get out.

[@dowhatyouwill]

Finally! Videos about jeans and jean comparisons! THANK YOU!

[@rubberlover666]

Please don't think these jeans will protect you if you fall off your bike! They're slightly more effective than shorts but will become essentially tissue paper one second into your slide. Wear something leather or Kevlar . Speech over. Dads going to bed

[@edboxell874]

100% this

[@NICOGIA300]

Thanks dad

[@roniekahar8511]

Tq daddy. That came out wrong.😅

[@TheIronSnail]

Hahaha goodnight dad! This is great and I should have mentioned it

[@rubberlover666]

@@TheIronSnail As an honest to god midlife crisis having motorcycle owner with questionable health insurance, I felt it was my duty to let people know and tsk tsk Iron Heart for their implication that their clothes might be able to double as riding gear.

[@gunte9736]

I don't and ever have had an interest in Denim but this video was something else! i was glued to the screen lol, subscribed!

[@maximilianbaake7486]

Watching this in my 21oz overdyed IH 777s! Great video. I don´t think IH is overhyped. They just have one of the best packages. As you concluded the support, service and offer that is brought to us by Giles and Haraki san is just unbelievable.

[@philipbeadle6446]

I've been waiting for this video! I love putting on my iron hearts and being like, "Yeah, I occasionally ride a motorcycle."

[@rhn4710]

Denim: 8/10 Yapping: 10/10

[@TheIronSnail]

You know I got that yap on me!

[@rhn4710]

@@TheIronSnail your yap got my subscription 🤩

[@TheTaleofTheIronSnail]

🤩🤩🤩!@@rhn4710

[@rambo68]

Quit your yapping

[@TheGuitarBling]

When I saw you were finally talking about Iron Heart I was excited. When I saw you were reviewing the same pair I am currently wearing, I was giddy. I've owned my 634S for about 3 years now and I can kind of see why people compare them to sweat pants. The customer service I've received from Iron Heart International has been awesome. It's just a matter of time before I buy from them again.

[@TheIronSnail]

They are killer in every aspect!

[@martinjba211]

I think the beige yarn for the weft gives the Iron Hearts an "on the road" vibe. Like I'd see them on a guy stopped at a gas station in the desert. Also got my Mammoth a few days ago, and it's working well for my first New England cold spring!

[@TheIronSnail]

Woohoo!!! That's amazing to hear! Also yeah they give off an old dusty look!

[@HeartlessNinny1]

Iron Heart is hands down my favourite jeans brand. I truly adore them.

[@TheIronSnail]

They are supreme!

[@HeartlessNinny1]

@@TheIronSnail indeed they are! I think you're going to love your pair too. The sweatpants thing definitely comes with time. 🙂

[@DanielSzilagyi]

Owner of IH 777s 14OD and it's true, they feel so different compared to any of my other denim and I own pairs from Kato, Momotaro, Samurai, Oni and Naked & Famous and have tried Brave Star. IH is soft and comfy, there is almost next to no break in time needed and at least from my black OD pair the fades have actually been really fast and are looking great. The quality is on point, every stitch, hem stitch and so on is perfect...nothing is loose, or coming out or anything at all compared to even my nicer Samurai 710 organic cotton pair. I also own two different denim jackets from IH and the quality is equally as good and the customer service from IH UK's site was great, they double checked everything with me regarding sizing and I do love them despite the expensive price tag. One last thing not mentioned, IH jeans have lined back pockets too, they feel nice and soft when you reach in to grab a phone or wallet, not many brands do this.

[@TheIronSnail]

Thanks for the added info!! I'm jumping into samurai next!

[@Adamscommabrett]

Iron Heart was the first time I spent too much money on jeans only to have them be worth every penny. 4+ years of regular wear and they're still going strong. Super impressive

[@TheIronSnail]

Can't beat the legends!

[@amossutandi]

My jeans always gets holes in the crotch area... Doesn't matter if it's Diesel, Levi's, Hilfiger, or any other brand I tried. They never last long.

[@Adamscommabrett]

@@amossutandi Not an expert but I imagine that can also be a fit issue instead of just straight up quality. If the jeans are on the tighter side and you wear them a touch low waisted, it'll put stress on the seams in the crotch. That said, the brands you tried are a world away from Iron Heart. There's a big jump in quality (at least from what i've noticed) from higher end department store brands to the brands mentioned in this video.

[@eagleeyes9770]

Great content as always 👍 Iron Heart customer service is unreal! I love their heavy Overdye flannels!!

[@TheIronSnail]

Thank you!!

[@uncannyfox]

Great vid as usual! Are you planning of keep those jeans and adding them to your rotation?

[@-Window-Licker-]

Great video and it had some parts about jeans that were ok as well

[@DocBuzzkill]

Another great video. Looking forward to seeing your 6 month to 1 year update after a wash or two. Wear them hard!

[@TheIronSnail]

Will do!!

[@ejlumalu7244]

iron heart is my favorite pair of pants i own truly a brand i always come back to ! love this video michael keep it up

[@TheIronSnail]

Thank you so much!

[@davidreyes6690]

Great brand. Awesome Jeans. Shirts and jackets rock. Thanks for the spot on review, Mr. Snail! 👍

[@TheIronSnail]

Thank you for the nice comment!

[@SeanLuchtel2]

I get my Mammoth jacket tomorrow 😊 PS: also, I love iron heart and would love to see more videos about them

[@TheIronSnail]

AYY!!! Can't wait for you to get it! Also, can do!

[@joaquinbpaez]

looking forward to getting MY mammoth. MY mammoth should be arriving in the mail by tomorrow, so I can put on MY mammoth! Great job as per usual Michael, can't wait to see what's up next!

[@TheIronSnail]

WOOOOOO!

[@alexanderbruns8709]

Entertaining and true. Love that ironheart is not following the quick fade trend. Focus on quality and below the skin features.

[@modemarcoj8026]

Phenomenal piece Absolutely hilarious

[@guerriosPG]

I went to Japan to the Iron Heart shop on the road to Mount Fuji (everyone going by car to Mount Fuji should do so). The service was amazing, the shop is really laid back and raw AND PRODUCT ARE 2/3 cheaper than outside Japan !! I bought a 634S for 90£ ! And they bespoke cut the length to your linking.

[@FreshYoungDude]

Dude these look super good on you. Really making me want a pair even more than I already did.

[@TheIronSnail]

Thank you! The fit is immaculate!

[@EzaVinylAddict]

Just got a pair of 634S and they are amazing! Can't wait for the long haul when they are broken in and faded

[@matthewjohnson4208]

One of the best clothing companies in my world👌🏻each piece gets better with wear and age.

[@kennysrecordcollection9573]

When you wash don’t use the spin cycle. The seems are so beefy that the spin cycle causes the seems to rub and create weird lines down the jeans. I had to learn the hard way lol. Great video! Once I started wearing Iron Heart jeans and flannels I can’t wear anything else else. They last forever and are worth every penny

[@mr.bluenotedoobop]

The UK online shop is fantastic. I also got my pair shipped in like a day from the UK to the northeast.

[@TheIronSnail]

They are the bomb!

[@harrisonmorse3091]

Wish you had talked more about the overdying… truly awesome. My pair of 888OD’s were so uniquely beautiful by the time I was done with them.

[@HeartlessNinny1]

Were they beyond repair? I'm curious what state they were in that you'd be done with them!

[@olgi2068]

I honestly like numerous Japanese denim brands; Samurai, The strike Gold, PBJ for their different textures (see the hank-dyed natural indigo in the Aizome AI PBJ!), some colors (see the Samurai Uguisu), and others. But if there was only one brand I could buy, it would be a super close battle between Samurai and IH, and IH would most likely win that battle. I am currently wearing one pair on jeans every day as a sort of exercise in minimalism. This is the Indigo-Black IH-777-21oz. And yes, this thing is a beast and yet it is indeed super soft in now time, molds extremely well to your shape, and has a level of construction and thereby of comfort that is (to me) unparalleled. Let alone all the fantastic shirts and jackets they are producing. The Kersey shirt is just a beautiful and SUPER comfy piece of clothing. Their flannels are top, the denim shirts amazing, and (as you mentioned) their overdyed garments STUNNING. I have an 18oz OD CPO, that I love. So yes, IH is special.

[@TheIronSnail]

Agreed! Also I didn't know Samurai had such a strong following, I'm talking about them next!

[@josephgschwartz]

It's cool that you like that Vaer tropic because I have it and it makes me interested in it again. I have the first edition of it with the bracelet. It's very cool looking watch but a little hard to read sometimes if you're in a hurry.

[@TheIronSnail]

It's a fantastic piece! I haven't had too much problems with readability but every now and then I need to stop and take a second

[@dunka12]

Literally the first time since the very founding of youtube, i enjoyed a sponsored segment. That's a really cool watch. Vaer does some nice stuff recently.

[@TheIronSnail]

Well ty so much!

[@Phillip-nl3sn]

I don't know what brand is it but the jacket you wear in this video looks amazing!

[@SMASHWITHPOWAR]

Great video!! Would love to see you explore the Osaka 5 more in a future video. I picked up a Studio D'Artisan Flight Jacket recently and can only find limited information on the brand.

[@TheIronSnail]

I'd love to!

[@U.s.e.r.3493]

The algorithm sent me here. Great content, dude. Dont care about clothing but your delivery is great 👌

[@charliegiammarco5178]

Just found your channel this is supreme content👌

[@TheIronSnail]

Thank you!

[@bloatedsodium7301]

Dude your posterior is tremendous! Congrats!

[@TheIronSnail]

That's what I'm talking about!

[@kyleh3207]

I just stumbled across this as I'm trapped in a motorcycle algorithm at the moment. I was surprised to see this after watching you on the Theo and Harris Channel a ton. I thought oh man, me and this guy love watches and motorcycles. I was a little disappointed to see it was all about jeans and not about motorcycle riding 😂

[@cannedcoochie5886]

Recently got a pair of ONI secret denim and they are some of the best jeans I own!!

[@TheIronSnail]

Oni is dope!

[@mellusse]

I have a pair of 888s 21oz and i love them so much, and the customer service was incrdible.

[@yasirnaimi6675]

Nice work man, i love your ”in the woods” videos like this and the 1907 red wing video, how is the size compared to something like Levis ?

[@TheIronSnail]

Thank you! I'd say check the measurements to be safe but I sized up 2 from my Levi's size and these fit well!

[@RegularCanadianFella]

My 25 oz pair came to around $590 Canadian! Worth every cent😉…although I admit they can be warm so the 21 oz pair will be my next purchase…keep up the cool vids snail dude😎👌🏾

[@TheIronSnail]

Thank you!!

[@HeartlessNinny1]

@RegularCanadianFella I'm sure everyone's milage will vary, but personally I find the 21 oz to be a bit too heavy for warm weather too. I intend to add a 14oz pair as soon as I'm able for that reason.

[@Betheother]

Great video Micheal! Been wearing Iron hearts for 3 years now. Great jeans, the only thing is for some reason these are my only Japanese denim that the crotch started to blow out much sooner than other brands like gold strike, studio d’artisans, momotaro… But, they were the most comfortable from the start. Thank you for the research! 💥

[@StrickenBiged]

Are you in the U.K.? They do free lifetime repairs if you send them an email, and the quality of the repair is phenomenal.

[@Betheother]

@@StrickenBiged I wish I was there! Montreal , Canada, just the shipping will cost me 100$😂. Found some “speed-sew” glue and I was able to use the extra denim from the hemming to patch it up.👌🏽

[@TheIronSnail]

Now that's fascinating! Maybe it's the weight of them denim causing the seams to touch more frequently? I've heard their pocket bags wear a bit fast too!

[@Betheother]

@@TheIronSnail there only 14 oz…. Pockets are still fine!

[@StrickenBiged]

@@TheIronSnail depends what you keep in them and which pocket. I’m a front-pocket guy. The corners of my phone, in a case with a rounded edge, have bust through the pockets on my IH jeans (and is an easy patch job) but the pocket in which I keep my keys, airpod case, sanitiser, and pen, totally fine.

[@PossumMedic]

I expected people to be CRAZY about these jeans but they weren't... so I became CRAZY about these jeans to prove them wrong! 😂😝 Great vid! Thanks! :D

[@teengenerate08]

I really do like Iron Hearts, but honestly, the most comfortable and best fitting pair of jeans I've owned are a pair of Big Johns

[@bryan-zn8qc]

My last 2 pairs of denim are the IH-633S & 888S-21. They're super comfortable and feel bullet proof. Anyone who's on the fence, try on a pair if you can and see for yourself! Can't say enough good stuff about Irone Heart

[@TheIronSnail]

They are amazing!

[@StrickenBiged]

Hello my fellow 888 brother! Wearing mine now, almost 300 wears and they are soft as butter.

[@PantherDeNoir]

888 is the only way

[@QuickQuips]

Nice. I plan on going to Kojima soon. Though I need to compare this with my Momotaros.

[@TheIronSnail]

Oh SWEET! Momotaros are killer, can't go wrong with either!

[@qiangshengzhao1016]

What is the jacket you wearing in this video? It looks like Carhartt Detroit, but no blanket? @TheIronSnail

[@UncleHoCM]

I loved Edwin jeans in the 90s....almost forgot about them until this vid.

[@ragetobe]

The only jeans that are good for bikers are the jeans that are made for bikers with armor, these are not them.

[@Apoostrophe]

That’s exactly why I was watching this. I was curious if they had cracked the code and made the denim strong enough to withstand a wreck. But I guess not 😢

[@johnbrennan592]

I’ve had a few pairs, no denying the quality though it’s definitely available with other brands. They’ve definitely taken a turn towards high fashion judging by the latest shoots and brochures.

[@CraigRoccanova]

I have never considered a pair of heavy Japanese jeans until this video. So I bought a pair and a Prologue jacket! :D

[@johnchampagne2247]

Great video as always!! Just curious about the length...did you get them hemmed as they look to fit you perfectly. I am 6' and the 634s in size 34 are still too long for me after washing them?

[@TheIronSnail]

Thank you! I did get them hemmed actually. Since you washed them getting them hemmed now would actually be even better since I bet all the shrink is out!

[@marccarter1350]

Related. I managed to obtain 2 pairs of Saveridge japanese made jeans about 4 years ago. They have neve been washed, still look great. Fit like a glove. I may look at a pair of these as well

[@TheIronSnail]

You should!

[@planini]

I bought my only pair about 2 years ago. I don't think sweatpants is the right comparison, but once they break in they are softer yet heavier than anything else. Almost like a flannel blanket. The best part is they don't seem to wear out. My pair has been to hell and back and they want to take that trip again.

[@TheIronSnail]

Can't wait to wear mine in to feel the softness! Although they are pretty soft from the jump

[@over-educated-sp]

I spent thousands on Jeans, back when I HAD A JOB! 😂 I bought two pair of Nudie Jeans Co, selvage, and those are the only 2 pair I’ve been wearing for the past two years.

[@jspeedadventures]

What jacket are you wearing in this vid?

[@johnf6267]

no idea how i ended up here but this convinced me to buy a pair !!!

[@knifenutsdave]

This video definitely got me more interested in Iron Heart, I like durable clothing but am not really interested in more characterful denim with lots of slub or nep. Iron Heart is interesting to me because it's slow fading and very uniform, which is the opposite approach of most raw denim brands. My only experience with heavyweight denim so far is the Unbranded 22 oz Big Slub jacket and it has made me appreciate how great 14-17 oz denim feels by comparison.

[@TheIronSnail]

14 - 17oz is the sweet spot for me! Although these babies do feel nice...

[@tennsound]

I'd not write off heavyweight denim until you actually try on a pair of Iron Heart 21oz+. IH denim is uniquely comfortable in my experience. I own the Unbranded 22oz jacket, and I like it (despite the struggle to button it at first), but it's just not the same as IH.

[@shawnflynn1713]

I have heard iron hearts pockets rip pretty quickly. I don't own a pair but that is the only complaint I have ever heard about iron heart. Can't wait to get a pair of chinos from iron heart. How about reviewing some hebtroco trousers or shirts? Awesome video. Cheers.

[@TheIronSnail]

Done deal! I've actually heard that too which is surprising. I'm assuming it's because they don't want the silhouette of the jean to show the pocket bags so they go with a thinner material?

[@snorly1584]

Great video. This has nothing to do with the video but could you do something on ponchos. I don’t know, that sounds like an interesting video.

[@asparceproton1]

Cool jeans and everything, but I was thinking this was a pair of riding jeans. Like jeans with knee pads and selectively-placed kevlar.

[@DerpEye]

Yeah, well, maybe for motorcyclists of 1960s. Today if it does not have at least knee padding and kevlar, it's not a motorcycling jeans. No matter how heavy is the denim, it will wear out in a couple of seconds while sliding on asphalt. Fancy pants though.

[@ragetobe]

I was searching for this comment, for anyone that has come off a bike in jeans, even biker jeans you will know, 2 seconds sliding on these £350 jeans will have you down to the bone. The only jeans ok for motorcycle riding are the Kevlar armoured jeans.

[@devinfahada4880]

Backpocket wider placement is actually introduced by Lee first.. If u pay attention lee also have wider placement

[@kevfox]

Love me some Iron Heart. May the day never come when they become too popular and start to sacrifice quality 🤞

[@TheIronSnail]

Agreed!

[@BbB-rh6sj]

Go with straight/wide leg opening forever and ever from now on...this is the best fitting jeans you've worn together with a vintage Levis(orange tab maybe?).

[@TheIronSnail]

Yeah these fit me like a dream!

[@jasonk6298]

i definitely caught the iron heart bug. their work shirts are pretty phenomenal. along with their flannel and denim.

[@TheIronSnail]

Fully agree -- beyond quality!

[@fredo5188]

Cool vid bro 👍

[@amilyester]

I'm so glad we have Michael as our President for The Little Tiny Baby Wrist Club, speaking as a member of said club with my 5.5" wrists 🥺 typing this out wearing a Citizen Eco-Drive field watch at 37mm dial / 43mm L2L 👶

[@straycat1674]

So for me the million dollar question is this. How are they on sizing? Since they’re a Japanese brand are they sized differently? I normally wear about a 36/34, waist/inseam. The question is, if I buy that from the website am I getting that in American sizes? I know sometimes when you buy from certain countries even in Europe, the sizing is different.

[@StitchdownShell]

Great video, Michael. I couldn't stop thinking your hair looked like Hugh Jackman/Wolverine the entire video. :)

[@TheIronSnail]

lol! Ty!

[@RAIDENS-GARDEN]

Will these make for durable skating jeans? I detest jeans/pantaloons which feel too stiff in general, but I fear they‘d rip too easily otherwise - anybody on here with some experience in that regard?

[@arthursoto4285]

Nothing like great denim. I would love a comparison of Filson denim jecket compared to an iron heart. I tried on a Filson at their sf store and it was amazing quality

[@TheIronSnail]

That's a great idea! Their short lined denim cruiser is gorgeous

[@VivekSingh-hy1dk]

Interesting that after my comment on your last video on more motorcycle style I see this😍

[@TheIronSnail]

Motorcycle style is the best!

[@VivekSingh-hy1dk]

@@TheIronSnail 100% keep more such cool videos coming and I would appreciate if you could plug in some affordable options too.

[@mangunyellow7441]

hui, can you talk about Italian jeans/denim? I think they can have great quality too; and what do you think about jack and jones jeans as an affordable choice?

[@TheIronSnail]

Yes! Italian denim is fantastic -- I think it's Candini mills that's the superstar!

[@Malouda1902]

Where is the carabiner attached to the belt loop from?

[@QRYPT_]

What is the jacket you're wearing?

[@Cormac-jd2kx]

IH is my favourite denim brand. Breaking in 25oz 666 ib Best jeans I ever had

[@TheIronSnail]

You have the beasts!

[@discodingosr3009]

Anyone know what jacket he is wearing?

[@valdodisera]

What keychain is that?

[@IISourAyyII]

I know about this brand because I'm a big denim enthusiast. There's only one brand that did it better for 3 years than this brand, and thats AMIRI brand from 2017-2019. They would age the jeans for 6 months in a factory to create natural looking whiskers on the jeans which had a fade and a 3d design.

[@KidMangaX]

Selling jeans with a poly$h!+ core, while charging customers for 100% cotton, and adding enough great features to fool them out of their money? _GENIUS!_

[@over-educated-sp]

NUDIE JEANS CO. FOR LIFE! I’ve not owned a pair of Iron Heart though. Maybe in the future I’ll look into em. I’ve got too many nice jeans that I need to sell. I only wear two pair of jeans these days.

[@willclarkfinancial]

Michael. The people have to know. In fact, we demand it. Where are you, we need you back over at Theo and Harris.

[@TheIronSnail]

Coming back on Friday!

[@ceasarsoto4351]

its kinda rad that u knew i was gonna click out of the video before i finished but awesome shit!

[@actontreadway1168]

I don't like IH because of what seems to be an intentional proclivity towards fading. I know one of the things you said was that they are somehow more colorfast, but that is not what I see on the street. Basically, the fading seems accelerated for the purpose of winning fading competitions when all I want is a long lasting, soft fading, comfortable selvedge denim. I would now add stretch to that list, as well.

[@tennsound]

IH doesn't fade any faster than other raw denim in my experience...slower in fact. I've read its 21oz indigo - its bread and butter - is particularly stubborn to fade, but I don't personally own a pair.

[@eindbaas]

I wonder if this is a good only raw denim for someone that doesn't wear it every day. I got some N&F and other brands, but they always stay in an ugly slightly faded state. I'm never going to get good fades with my use, so I'd rather keep it unfaded then.

[@olvhrn7]

dude this tiny wrist thing is something i never thiught i would be a part of, my watch is casio f-91w, anything bigger is kinda looks strange, keep going!

[@alanwong5688]

Ok now it's easy to see why Theo & Harris became popular...ordering jeans now!

[@Chidge86]

I'm going to Japan from Australia in October. I'm then dragging my wife and kids over an hour out of the way to Hachioji, just so I can visit the Iron Heart store and pick up a pair of jeans 😅

[@TheIronSnail]

Now THATS the ticket!

[@PlamenBarzev]

I have no interest in jeans, especially ones that cost around the minimum salary in my country, but I love Michael's style and I watch pretty much every video. Cheers!

[@TheIronSnail]

Bahaha, thank you!