Why Mindset Matters In Business and Content Creation - Michelle J Raymond

This video is based on a segment from an episode of Build A Presentation Muscle.
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Michelle: When we wrote The LinkedIn Branding Book, Michelle Griffin and I, when we wrote that together, we started with mindset. And in that, we came up with almost 28 fears of why people don’t want to put themselves out there. And that fear is really real for people and holds them back in so many ways.
And introverts and extroverts, and it doesn’t matter whether you’re CEO or back at the beginning, it’s been really interesting. And we started with it because we figured if you can’t get in that right mindset, the rest of it doesn’t happen.
And people were like, Mindset, Branding, how do those two things go together?
Well, if you don’t have the right mindset, you won’t put yourself out there. You won’t create content. You won’t send someone a direct message. You won’t comment. There were so many stepping stones that came after it.
And so it’s probably the most popular chapter in the whole book that people always comment on. They always can see themselves in some of those fears, and we’ve all got them.
I still have them. I’m worried that people are judging me just like everybody else.
But at the same time, like we just said, that whole cliché or “cli-shay”, as our friends in the US will say, it’s all about why am I doing this? And I have to just keep coming back to what does it look and feel like for the person on the other side when they have that light bulb moment? That’s what I’m doing this stuff for.
And if I can keep focused on that, the rest of it will sort itself out.
But for others, when you’re still trying to figure out what is that thing, it becomes about what are people thinking and what are they going to judge me and what are they going to say about whatever I post. And honestly, no one cares.
For as much content as I put out there, I’d be crazy to think that actually people care about it as much as what I do. They just don’t pay that much attention.
#Podcasting #Mindset #ContentCreation