Why New Bands Don't Play Gibson Guitars

[@tobiasreif]

For what it’s worth, fender gave free guitars to a ton of bands at this years Coachella as a targeted marketing push and it worked super well.

[@ObsidianLife]

Smart marketing!

[@SimoneProvencher]

Fender gave guitars to people I know in moderately successful indie bands (that already played Fenders mind you) and it really surprised me, I think they have good artist reps and push their brand that way. Seems smart to me.

[@danejurus69]

Gibson has terrible, out of touch ownership. They wouldn't even think of doing this.

[@StallionStudios1234]

@@SimoneProvencher Yeah even back in the day they would day this. They would offer 1 or 2 custom shop guitars to smaller bands that were up and coming (but signed).

[@caiusmadison2996]

Also, those bands if they didn't play Fender, likely will now. When a company gives you a guitar, ots rarely what's on the wall if you're a major artist. It's gonna have a little more there. Fender has always marketed better than any guitar manufacturer, just look back to the "You won't part with yours, either." shtick. It was a major point in how the brand ever became so popular.

[@GenXJames]

I sold guitars for years and our company got into Fender because Gibson expected us to carry what they said we should carry and it had to be a certain amount and Fender just made it so much easier to get in business with them . We just sold more because of simply the price point and variety. Gibson has a history of getting in their own way

[@craiggallagher7292]

And this will be why Fender will continue to gain market share and Gibson will continue losing it. I love both brands, but I do tend to pick up Fender's when it is time to play. Gibson could make it easier for dealers and therefore make it easier for consumers to buy Gibsons. When Fender f*cks up, you do not notice it because of all the models and price points. Gibson, however... two words: Theo Dore.

[@matttorres8921]

My favorite shop here in Phoenix ran into the same situation as far as Gibson goes. They ended up not being an authorized Gibson dealer because of it, but then once the re-organization happened they signed another deal with them. They absolutely get in their own way, at least back in the day they used to. I don’t know what the future holds.

[@jeffloucks2120]

That less sentence ! Once I've got to know store owners in the past this always comes up.

[@blitzlizard3762]

@Magic They do it's called charvel & Jackson

[@mystyguitarmusic]

Heard basically the same from all my music-store friends, back in the days before GC took over everything.

[@kixlepixel]

It feels like every week I see a young indie / pop artist around my age (I’m 22) post their brand new guitar that Fender have given them for free no strings attached, and it definitely makes a world of difference in how the brand is perceived. Fender is showing themselves to be supportive of young artists and in turn young artists want to play Fender. I couldn’t tell you an artist I listen to regularly who plays Gibson (a couple play Epiphone tho)

[@kevinrinehart]

You said "No strings attached"... kinda funny.... what's a guitar without strings.

[@voxac30withstrat]

@@kevinrinehart Beat me to it.

[@rickmccl71]

This, yes, I've noticed it. Take some young new band, look at what they play in their old videos vs. what they play on their 'first US tour' or whatever. One old interview with Flaming Lips talked about how the Fender rep came to their shows and was like "Oh, you have Squier? No, no - we're going to hook you up" Its nothing new for Fender.

[@IAMSEYMOURMUSIC]

To be fair though you really can pick up a mexican made fender and get an amazing guitar for like 500 bucks that'll serve you forever. They win in terms of both the cool factor AND the value factor.

[@pyromancy8439]

I'm pretty sure the strings are attached to the guitars...

[@chrishuff5347]

Does anyone else remember when Gibson tried to go after Fender in the 90s with the Nighthawk? It was definitely a Steve Buscemi disguised as a youth moment. Meanwhile every other indie or grunge musician was playing a $100 Jaguar or Jazzmaster. But I think that besides the lower cost of Fenders (and similar guitars, and especially Squier, which, hello, you're looking mighty nice these days) you've hit the nail on the head. Gibsons - specifically Les Pauls and SGs - look like your dad's or your grandpa's guitars, or the guitars of their rock gods. Fender started as a guitar company that quickly pivoted to the youth anyway, so between the two it's been a real battle that may have been drawn across generational lines. Definitely not for everyone, but enough so that it can matter. I think there are other considerations as well: Fenders are generally lighter (or perceived as such) than Gibsons; I think that the tonal characteristics of Fenders is perceived to be more "wide open," more of a blank slate for you to add your color to, whereas Gibson seems a little "locked in," even if that's not actually true; Fender draws on history and tradition where Gibson seems to use it like a crutch, almost bludgeoning you with "This is how it's always been done." Don't get me wrong, it's been done great, but...what's new? And maybe I don't know what I'm really talking about. But I will say that I just got back into guitars after a 25 year hiatus, having originally read about and played them from roughly 1991 to 2000, and when I recently saw the state of Fender and Gibson I wasn't really surprised. It's the trajectory they've been on for decades now.

[@moonlime-io]

Lol my Epiphone Nighthawk was one of my favorite guitars. I've never liked the weight or thickness of the Gibson/Epiphone LP. The Nighthawk was perfect for the half-dozen people like me that just wanted the LP look but Strat ergonomics.

[@lhasaroadrat9374]

Most musicians think higher end guitars are somehow "handmade". Actually most are machine sculpted and mass produced on an assembly line. Luthiers have little to do with production these days. The only real differences are the types of wood and pickups. There are truly handmade guitars but you need deeper pockets.

[@GoddamnAxl]

I do think musical instruments have a fashion element, but but Gibsons are all out there in guitar centers for you to try. You gotta admit that when you play a Gibson, it’s hard to put down.

[@MrJC1]

​@@GoddamnAxlnot for me it isn't. Haha.

[@blastofo]

I don't think it's any of that. You're overthinking it hardcore. It's Fenders style. It appeals more to younger players. They look more modern and progressive.

[@Lantertronics]

Rhett nailed it at 3:55 -- Leo Fender was an *engineer* working on making affordable, repairable, practical tools for working musicians.

[@mariogagliano1846]

@Luther Blissett He started off as a Radio Repair man. And Electronics Wizard.

[@mariogagliano1846]

@Luther Blissett He never took a course but could fix a tube radio and build a guitar amp and design and build some of the best electric guitars and amps ever.Hmm sounds like a wizard to me!

[@csnide6702]

70 years ago --- he left gibson behind and they have not figured that out yet....

[@trevor-johnsen]

Yep. And Fender being made in Mexico makes them even more affordable.

[@punklover99]

@@trevor-johnsen and the quality is still good, there's not much between an American made and Mexican made

[@kevinmorris7722]

Gibson is nice but fairly expensive and not the only thing going. Others make great instruments. Maybe better. Gibson is like Harley Davidson, cool looking and loud with good resale. That's cool but not the only answer to instruments.

[@Reportageandart]

Funny you mention that, I recently had a conversation with someone and we compared Gibson to harley Davidson.

[@Icebergslim91]

Actually great analogy!

[@ziggylayneable]

I love my Harley-Davidson guitars Germany sends them to me LOL

[@saywhat7349]

@@Reportageandart same. Gibson tried to be a lifestyle brand and missed the mark big time.

[@cranklabexplosion-labcentr8245]

Gibson - Harley Davidson Epiphone - Honda Fender - Ford Ibanez - Toyota Jackson - Kawasaki Dean - Indian Yamaha - Yamaha

[@shoehorn6254]

When I was a kid in the early 90's, Gibson was the "really nice guitar" brand. A few years later and you've got Ibanez getting really good, along with up and coming Parkers, PRS, etc. Nowadays, just about everyone makes something fantastic.

[@scottjondansteve9343]

Except Gibson, They really aren't worth the price. I have a £90 335 copy that looks and plays better than an actual 335.

[@Ijem7v]

@@scottjondansteve9343it’s great that you like your guitar. Calling it objectively better than a Gibson 335 without the tools to provide a genuine comparison seems self aggrandizing though.

[@therebelofchaos1674]

@@Ijem7v It's all subjective anyway. If his experience says that his 335 copy plays better than a 335 for him, that's valid. I've played several Les Pauls over the years. They are extremely overrated. Meanwhile, I picked up an Ibanez, ESP, and a Fender and they all clicked immediately. Guitars are very Harry Potter like. "The wand (guitar) chooses the wizard (musician)."

[@kylezakk]

For $2000+ you can't even get stainless steel frets, a locking tremolo, or a volute. Gibson makes guitars for wealthy collectors, not players.

[@Kinetex]

Seriously, 2k+ is fkn crazy for no stainless steel frets

[@calenbuchanan3070]

flying v

[@calenbuchanan3070]

real players play a gibson V

[@rodgerfromm8038]

don't you have to go to the fender strat ultra lux at $2600+ to get ss frets on an American made fender?

[@mikeratledgeguy]

no one who’s buying a gibson needs any of that lol

[@MrThedalaillamaknows]

I work in a guitar store, I would say about 50% of the high end Gibsons we get in need to be returned for various defects. Their quality control and fit and finish just aren't up to scratch for the cash they're asking. Just my personal experience, but I think that's the issue again particularly for the absurd amounts of cash they're asking.

[@theonlyegg]

This is huge insight. Thanks for sharing.

[@gelogelo2165]

I think it's also because when they relocated their factory, a lot of their best luthiers and artisans chose to stay behind and founded their own high end guitar company instead called Heritage Guitars.

[@maraviyoso8473]

Which store?

[@fartexplosion4480]

Exactly. If you're willing to drop Gibson money, just get a PRS

[@MrThedalaillamaknows]

@@fartexplosion4480 or Ibanez, Yamaha, Charvel etc. etc.

[@DavidDiMuzio]

A lot of good points in this video. I also rarely see young artists playing Gibsons. SGs are the most common if anything, and they are often on the cheaper side of Gibson.

[@braedonmorrissey7548]

I have an epiphone SG I love, I do want to buy a Gibson though just to have the name in my collection haha that's all anyone cares for now

[@jeebusyaweirdo3733]

I think the Jr and the special is the two best sounding designs they have and I think they should tackle that market a bit more

[@Martos59]

@@jeebusyaweirdo3733 I think the junior double cutaway could have a model with 3 pickups, different wood ( not mahogany) say swamp ash and even made with a bolt on neck in maple and rosewood fingerboard. Ibanez Les Paul’s in the late 70’s had maple necks and sounded great. They just need to adopt a different approach to what they do to include a lot of todays younger generation. Fenders have always been preferable for clean tones. Mahogany guitars have less snap to them. Paul Reed Smith has branched over to fender territory, why can’t Gibson?

[@sethgauby8730]

I'm about to pull the purchase trigger and buy a SG Junior

[@benjaminthancock]

The only Gibson I’ve ever owned in 24 years of playing was an SG (had to sell it to afford an engagement ring, but that’s another story). Every guitar I’ve owned before or since has been Fender.

[@judehill4502]

As a young musician, I can affirm that no one in my scene plays Gibson purely because of the cost. "Influence" has very little to do with why we play the instruments we play. In the Austin alt scene, people play Fenders, Gretsches, Epiphones, anything they can get their hands on. If Gibson released good Les Pauls and ES 335s for around $800, there's no doubt that people would be playing them. I don't want tot sound unappreciative of Gibson's designs; they are definitely priced currently for how much effort goes into making them. What I'm saying is that that point is moot. Guitarists will go with the instrument they can afford over the one they want any day; the music has to be played, and if you don't have an instrument because you can't afford your favorite one, that won't happen.

[@andysixxlett2632]

I mean…. You can get an ESP Eclipse or a Dean Thoroughbred with all the upgrades and accessories for a fraction of the price of a Les Paul and have something far superior and much more unique. Not gonna lie, I’ve even considered getting a Dean Caddilac, a Les Paul on steroids! Hahaha :P

[@judehill4502]

@@andysixxlett2632 I mean to each their own, I think (and this is just my opinion) there is a sort of reverence and mysticism to a Gibson (whether that be a good or bad thing) and like I said, Gibson puts a lot of effort into their expensive guitars; that's why they're expensive. I just know that me and most other young (and kinda broke) musicians aren't going to scrimp and save for a guitar that, like you said, can be done as well or better for much cheaper

[@samuelpeinado1267]

Agree. I’m no longer completely broke and I still won’t spend $3k+ on a guitar. I play my guitars on stage. They get scratched. They fall off stands. My guitars are worn because they get played regularly and sometime hard. My wallet won’t let me do that on an expensive show piece when I can play something 1/3 the price that sound/plays as good.

[@kevinmurphy65]

Spot on. Most musicians cannot afford a 2500.00 guitar. Not sure I'd want one. 500.00 to 800.00 you're gonna get a decent guitar you can gig with. Also over time and parts you can built it.

[@judehill4502]

@@kevinmurphy65 That's a great point, maybe it has to do with image/pricepoint, but it seems much more realistic to mod a Fender to what you want than a Gibson.

[@AwLFluX]

Im 23 years old, 24 on a couple months. I have been playing les pauls since my first Les Paul at age 10 (an Epiphone Les Paul 100) I now play one of two LPs, a Custom in Ebony, and a Slash Standard, both Epiphone’s as much as yes I would love a Gibson in general I love LP style guitars. For me I feel the LP feels like home, the overall layout and feel is both the most comfortable for me, and makes me feel in complete control over my sound having independent controls for each pickup. My custom has become my main but any LP style guitar feels more of a fit for me than any Strat ive owned

[@BulletsForTeeth5029]

Fender pushing the Squire Affinity Series put some classics in the hands of a lot of kids and turned them onto the Fender brand in the process. Fender is kicking ass all over the place, not just with it's Guitars, but it's Amps, FX, and other accessories. Gibson's expensive guitars and late to the game retro pedals are stuck in the past, and I agree they need a kick in the ass if they're going to remain relevant.

[@isuckatguitar6252]

My 1st guitar was the Squire Affinity & it was a fabulous beginner guitar & I just sold it to another beginner today!

[@anemonaloco]

i never liked Gibson but that's just my taste. i am now in love with my Jackson MJ SL2 that is basically a fender with 24 frets and a Floyd rose. I really prefer the neck profile over any other brand. Gibson guitars are too bulky, heavy, and expensive of course.

[@adriengahery9471]

This vintage SG of yours you were holding almost throughout the video was a silent yet blatent hint about a simple-to-manufacture-and-iconic guitar that Gibson could market more to younger players. Does make a lot of sense.

[@ChrisJimenez2010]

Yup, they just need to add a volute onto the back of the headstock to strengthen that weak point.

[@scoobers90]

@@ChrisJimenez2010 But a volute will remind the blues lawyer crowd about the dark ages of the Norlin era! Volute bad! Change bad!

[@paradise_valley]

I’ve always loved the SG, S-style guitars are really popular these days and with good marketing and artist endorsements, Gibson can be a more popular choice in the modern music landscape.

[@matthewbehrle4428]

@@ChrisJimenez2010 I’ve spoken with some fairly reputable guys over at the Dean custom shop and volutes are pretty much just a placebo. The way those headstock breaks happen is due to the wood the guitars are being made out of being lower quality and the headstock angle. I know I appreciate a volute but it won’t save a Gibson’s headstock if it’s in conditions where a headstock break will happen like an airline or shipping.

[@jannik19191]

While that's a cool and versatile guitar, SGs are largely associated with AC/DC, which is as boomer rock as it can get. So probably not what younger players really want.

[@elducko1951]

I'd like to chime in as a bass player I've been playing for over 45 years and could never find a Gibson bass that could beat a Fender. It seems that the Bass to Gibson was a "Throwaway Product." Their best sellers were muddy-sounding short-scale basses with necks with the cross-section of a telephone pole. The Thunderbird was a TOO HEAVY, Muddy-sounding long-scale bass with a neck like a telephone pole. The only bass that might have broken that mold was the Victory Bass, but that was only made for a couple years in the early '80s. I really don't think Gibson cares about the bass market, especially when I see the release of a Signature model named for Gene Simmonds. Geez, that guy is almost as old as I am (I'm 71.) Oh, well...enough said....Rhett, you do a great job! Keep up the excellent work!

[@rickc2102]

My Ripper is pretty cool.

[@IndigoVagrant]

I have a thunderbird. I agree it is too muddy. Musicman and P-Basses are better.

[@losely451]

Yeah, Gibson basses kind of suck. With that said the Jack Cassidy Epihone bass is brilliant and it is affordable.

[@jamesalfano5740]

I play guitar, but in 1980-82, the bass player in my band player a Gibson Ripper ! , and always sounded great ! I'll admit that Fender Jazz & Precision are great instruments.

[@joermnyc]

Not a pro bassist, I do prefer short scale since I’m a guitarist, but I sold my Fender MIM Mustang when I tried that Gibson Les Paul DC Junior Tribute bass, mostly because the Mustang was a boat anchor. Out of all the Gibson bass pickups, that LP Bass pickup is actually good, in both humbucker andsplit. But that bass is so off the radar, I don’t think anyone else plays it. (I kind of like that.) Yes the name is WAY too long, especially since they don’t make a Special version with two pickups, so why even bother calling it a Junior??? (Tribute just denotes it has a maple neck (with lightweight Hipshot tuners it has no neck dive) and Les Paul DC is just the Les Paul double cut body shape.)

[@timwillis9654]

In the mid-nineties, I happened to be loitering in a small independent guitar store when I heard the owner slam his phone down and throw a minor fit. Gibson had just told him he had to buy 36 guitars within 30 days in order to keep his dealership. This was a small shop, and the demand was ridiculous. I responded by buying a HH Tele. Since then, I've picked up a second Tele, a Strat, a Jag, and a Jazzmaster. But not a single Gibson. While Gibson's hardball tactics I described happened decades ago, I've never forgotten it, and won't every buy a new Gibson. That said, my first guitar was an Ibanez law suit LP Jr with P90s, and I've sent 40 years wishing I still had that one... Speaking of heroes, it was Frank Black who inspired my Tele purchase, and Elvis Costello who got me into a Jazzmaster. Slash who? Oh, he's the guy I cursed daily when I used to work at a music store, where we desperately needed a 'No Sweet Child' sign... ;-)

[@greywolf556]

Hasn't changed. I wanted to buy a Gibson from my local guitar store, and he told me the same thing that you stated. The problem there is that you don't even get to have the guitar in your hands to get a feel for it. I ended up buying online.

[@John-mf1sz]

I’m glad that Squier has upped the quality so much. I’ve seen touring bands with Jazzmasters and Jags slightly modded and they sound amazing. Never would have guessed ten, fifteen years ago.

[@ironglaciers1988]

I have a Squier Affinity Strat, definitely sounds a lot like the higher priced Fenders and it looks and feels good to play. Plus there's so much room for upgrading parts for not much money if I want to.

[@skellyngton]

Yep! I have a Squier CV Jazzmaster with custom pickups, staytrem bridge and wiring and it is by far the best guitar I own! Squier guitars are awesome.

[@ReyCarmesi666]

Steve Rothery (Marillion) have used Squier for many years

[@michelvondenhoff9673]

The CV's are really nice at €400.

[@dbarnes544]

Squire's are severely underrated. They are good basis for a beginning guitarist. Particularly after a luthier or hobbyist makes some adjustments

[@andreheizer]

The truth is you go to the guitar store and they have like 20 different Squire models of different styles and colors. They all look really great and sound fine! When it comes to Les Paul's or SGs, there are like 2-3 models max, and the finish on those guitars are usually pretty ugly at the entry level. So people learn to play guitar in Fender land from the start and the obvious upgrade is more accessible then jumping to a new type of guitar as we get better (now, that could be a reflection of the trend of course. Like, not the reason for it but the response to it). I'm saying this as someone who loves my Epiphone G-400 '65 Reissue and my J Mascis Jazzmaster.

[@j_freed]

Some of the better Gibson-inspired Epiphone models are amazing and seem very well priced. Gibson is going to compete very hard I think. They also have to compete with Sire and other new brands. When you have an overseas competitor making a very nice semi hollow guitar for $700, look out…

[@davidmckean955]

@@j_freed The Korean made Epiphones are really nice but I wouldn't really call them well priced, they're like $700 in an era when $450 Ibanaz or Schecter guitars will walk all over them. Fender had the same problem in the early 1990s with Peavey guitars but they got their act together by the late 90s.

[@xaphan8581]

Yeah but they also only have two models lol

[@andreheizer]

@@xaphan8581 nah they usually have a few types of teles, strats, JM, even some jaguars!! I've even seen thinline squiers!

[@TenebrusI07]

@@davidmckean955 Ibanez makes insane guitars for the price. Unless you're a stickler for vintage designs most ibanez Wizard necked guitars destroy their competition when it comes to playability.

[@JackStolz]

I feel like the Epiphone brand is doing great things in the affordable space. With the new headstock design, the signature models... they're killing it.

[@kentucky1519]

Especially with people like Matt heafy being endorsed artists

[@YouTubeHandlesAreMoronic]

For a variety of reasons, there are lots of people who are simply done with buying Chinese guitars. For them, MIC is a non-starter.

[@LordStompyHarpLoonyTunes]

I'm mainly just a rhythm guitarist & I always found Gibsons kind of clunky and awkward, a real "dinosaur" gutar. I got an Epiphone Masterbilt DeLuxe a while back & it's awesome. Great quality. Kind of old school jazzy feel.

[@JackStolz]

@@kentucky1519 totally agree!

[@JackStolz]

@@KZbinHandlesAreMoronic that’s definitely true.

[@roybuis7646]

At rock & metal shows and festivals, Gibson and ESP seem to rule the day. Jackson, Charvel and Ibanez are also doing well. But you rarely spot a Fender at those shows.

[@ThatHuskyisCrazy]

John 5 is the exception

[@prkp7248]

You also rarely see people younger than 40 years old on those kinds of boomer festivals.

[@martinvannostrand8488]

⁠@@prkp7248I wouldn’t really label all of rock and metal as “boomer” stuff. That’s just not accurate at all

[@guitargamesandliverpool]

@@prkp7248You are wrong, go to tech death metal shows and most people are under 40.

[@bobsaturday4273]

you don't need to and they don't need to be there . they're doing fine without having to bs their way into getting anybody to buy . fender delivers the goods at reasonable prices

[@Julianuribe23]

PRS and Mesa boogie actually gave a lot of gear to a bunch of nu metal and pop punk bands back in the late 90s and early 2000s, and that def helped them gain a big following

[@WilliamPayneNZ]

Everyone in the late 90's-early 2000's pop rock nu metal scene had a prs with a mesa haha. That was back when Santana was the big PRS/MESA endorser.

[@Podcastforthewin]

Pretty sure silverchair was one of those bands

[@xStillDreaming311x]

Rick from Goose used this setup too

[@a-iz4pg]

How could you forget Primus?

[@Demiglitch]

@@Podcastforthewin The PRS Daniel Johns used the most was a gift from one of the guys in Helmet. He probably did eventually get some freebies, but I know the one that had all the stickers on it was from Helmet.

[@Jakanddaxter1999]

I ended up going to Fender after being a Gibson fanboy and a big factor in that was literally just the fact I could buy a Mexican Tele for $1000 and out of the box it played fabulous and in the same shop I saw a 5k Les Paul where the finish had melted on the hanger. Not to mention the finish quality on things like the fretboard. Fender is just the place to go. I ended up buying 2 Mexican Fenders and subsequently modified both to my liking to make them unique for not a lot of money

[@Tulsaghost1]

The finish melting on the hanger was due to the type of finish, a lot of brands had that happen..

[@cyborgchimpy]

@@Tulsaghost1 then thats poor ass quality control for an expensive tool.

[@erockscott1184]

1000 dollars for a Mexican tele seems an awful lot. I have squires that cost under 300 bucks that play very well and I dont need to do a thing to them

[@oreally8605]

Kids today are like: Good Fender: $600 Gibson les Paul $3000. Rent $1500. It's a no Brainer.

[@TheBigMclargehuge]

How could that possibly be figurative

[@stevenwilliams6741]

Gibson has a massive image problem. For a consumer demographic that's never been enamored with corporate culture, younger musicians today have even less patience with corporate nonsense than previous generations. And in the guitar industry, Gibson stands alone as the stereotypical fat-cat, bean-counter, out-of-touch, profit-only corporate suits. Gibson is constantly reinforcing this image with its clueless branding fiascos. PR disasters like Mark Agnesi's cringe-inducing "play authentic" videos, their litigation with what seems like everyone in the industry, their cease and desist letter campaigns, and perhaps most importantly their LACK of quality control screams everything that’s wrong in the music industry. The comparison group for Gibson is not their past corporate selves. It’s other guitar manufacturers. So, saying they’re better now than the previous corporate train wrecks is meaningless, and I’m not sure that’s even true.

[@maraviyoso8473]

You talk like if Gibson could give a fuck about you guys. They don't, live with it and get yourselves some nice MIM Teles and be happy.

[@theothertonydutch]

The problem is that when they tried to be original it backfired too. And that also resulted in them destroying a bunch of perfectly good surplus guitars, which didn't help with their image either. I wish robot tuners caught on a bit more (because in 10/20 years they will be super rare and sought after) because they seem like an interesting creative tool.

[@nealixd.3011]

Good points. I had Gibsons as far back as 1969 forward that were relatively affordable to me as a young musician (I bought an excellent condition late 1950s ES-335 w/OHSC for only $185 in WASH DC's Georgetown area and sold it the next week for the same, because I did not like the fat neck, and moved onto a brand new SG Std. for $250 at old man Veneman's Music first location in Rockville, MD). The problems arrived with the later "vintage market" and Wall Streeter Henry J. buying the company in the mid 1980s, for sure. He priced them right out of sight for the average or working musician, with no budget models. A very stupid and arrogant man IMHO. Fender and other brands jumped in, listening more to the average musician and Gibson's market share went way down, no doubt. They had a lot of good will working for them up until the mid 1980s.

[@kdawson020279]

They've become the luxury item with the luxury price tag that's assembled at closing time on a Friday. Until they fix their headstock/neck joint issues decisively, care at least as much about paint as the Chinese knockoffs with playability and setup that comes within a country mile of the PRS SE guitars, they're mining nostalgia, and a lot of us who lust after those vintage guitars are getting a fix from Squier in the sub-$500 market. It's way cheaper to pretend that you're Eric Johnson than it is to pretend you're Angus Young in both the foreign and domestic guitars. Fender doesn't make inherently worse quality and value guitars than Squier. The same cannot be said for Gibson and Epiphone.

[@ro307805]

Most is online propaganda that stems from Gibson fighting back against the Obama administration for needlessly seizing their wood. It was seen as an attack against a Republican donor by an over reaching left wing government. That’s when the anti-Gibson propaganda started, spread b6 those who can’t even afford them

[@DanEvans-yb6wk]

I agree with you. I'm a 60's culture etc. player/singer/performer for +3 decades with electric/acoustic guitars, but I jam at home with "solid body" guitars. I have one Gibson Super Jumbo 200, but usually play one of my Epiphone EJ 200's at gigs. I finally ordered a new Gibson SG Standard last summer and though I've had a USA Deluxe Strat for years, this SG surpasses it in my hands, not meaning it's any better, it just fits. Gibsons cost too much, no doubt about it, but I like them, love them, yes I do! Great vid on your part.

[@rkoz55]

What a time to start guitar. New cheap guitars and amps are so much better than what I started out on.

[@216trixie]

That's a fact! And light years ahead of what I started on in the '70s.

[@kodykindhart5644]

Yup really is the golden age

[@kodykindhart5644]

My dad is blown away

[@jgiaccotto78]

@@216trixie Yea especially if you get a Modeling Amp that has all the different amps and effects all rolled into one. Not a great amp for live shows but for practicing its awesome. Got the Fender Mustang GT 100w was only $399 and they really pay tribute to other amps and effect pedals! It's also a good way to fine tune your tone for when u want to go with tube amps and actual pedals for live performance or if you're in a band.

[@DavidSchneiderIP]

Yep, my knockoff Strat and 335 cost me a total of $264.00 to my door. I'm 74 and have played since I was 14.

[@liquidsolids9415]

My first electric guitar was a made-in-Mexico Strat. It looked cool, and was affordable for a high-school kid. I still have it and it's still awesome!

[@dylanwilliams1195]

Some Mexican strats are as nice as American strats! I love mine too!

[@derhobbit5277]

My first one was a m. Strat too

[@nickmitchell6443]

I have a Mexican Telecaster in sunburst, its my favourite guitar.

[@liquidsolids9415]

@@nickmitchell6443 My Strat is Sunburst too. Still one of the coolest guitars ever. I have other, more expensive guitars now too, but I still love my Strat!

[@chrisr6538]

Absolutely love my Mexican Strat!

[@dwiatzka50]

in fairness - the Epiphone line is REALLY well made and have entry level models that are terrific - very competitive with Fender's terrific value guitars e.g. the Classic Vibe line

[@ampthebassplayer]

I know that for bass, Epiphone has far better reputation than Gibson. They definitely are a better value, and offer a wider variety of instruments. The Jack Casady in particular is one that I'm always surprised isn't a Gibson.

[@Sean_Farmer]

Yup...I was going to make the same comment. The increased quality of Epiphones has made them the best bang for the buck IMO. I'm currently on a waiting list for a P90 equipped TV yellow Epiphone Les Paul.

[@leev211]

I’d go for an epiphone over a Gibson any day, I’ve hated the neck of every Gibson I’ve played but have no problems with their epiphone counterparts. Gibson should giveaway a load of epiphones to music schools and colleges to try and get younger people back

[@maxmunzert9725]

was gonna comment the same thing. Epiphone is seemingly more popular than gibsons nowadays. For someone like me especially it's nice to be able to have those guitars at surprisingly nice quality. I bought a brand new epiphone Es 335 this year and it[s killer and I would never have been able to know how much I love to play that kinda guitar had it been a $4000 Gibson

[@JonWickensMusic]

Gibson need a guitar to rival the MIM Fender and actually put Gibson on the headstock though. The name carries weight.

[@justsomesaltyboi8716]

Went to a sweetwater store and was guided through the store to find the right guitar for me. after some playing around with some guitars that were aestetically interesting, i found a love for the PRS Custom SE 24 in a Turquiose finish. I am a gemstone collector and i listen to all kinds of music from southern gothic to djent, but i dont listen to much country. Versatility was a major focus that needed to be addressed and it was addressed properly with my needs as a beginner guitar player. I dont have it yet, but once i get my financial aid back, im going to pick it up at the location and get to work with it. I am really hyped and excited and i cant wait to delve deep into the world of guitars. I think my AD(H)D can appreciate it as well.

[@kevinroulette]

You got help from some at sweetwater ? Wow that’s crazy lol . I live in ft Wayne and hate going in there . Salespeople standing around computers . Gotta beg someone to buy something . In used area I get help .in the new area hardly ever . I ordered my last item from there . As I went In and couldn’t get help lol. So free shipping went home and ordered. Made me miss guitar center really .

[@justsomesaltyboi8716]

Hey kev, yeah i did! I called them up and told them about my experience and that what was said was not exactly met with the same action. I saw the same thing you say as well but i did get the help i needed. I ended up pulling the trigger on a different guitar though and it was the PRS SE Custom 24-08 in faded blue with a boss katana 100 mk2. So far I have been having a blast learning and am looking forward to where else this takes me in my journey through learning this awesome instrument! :D@@kevinroulette

[@joshundrwd]

I think it's more than just Gibson's status as a "boomer" brand. It's also the general perception of Gibson not lining up with the trending youth aesthetic, which is more DIY, more "I found this at a flea market," more "I made this song in my bedroom," etc. Price probably has something to do with it, especially for kids. Having a Gibson as a kid basically screams, "My parents can afford to buy me this," and even though there's nothing inherently wrong with being born to a more well-off family (it's not like it's the kid's fault), it's just not really the vibe that any of these young indie bands are going for. Fender has that perception of being less precious, more utilitarian, more "working class." Whether that's actually true or not, I think they have that perception going for them and are capitalizing on it successfully, whereas Gibson has a perception more in line with like a Rolex watch or something. It's this precious heirloom piece which you must keep forever and pass on to your kids. 16 year olds simply don't give a shit about that. If I were Gibson, I'd work on a cheaper line of bolt-ons painted in solid colors, and for body types maybe even look into some of the B- and C-tier designs, like Firebird, Corvus, Moderne, or Victory MVII. Offset bodies are insanely popular right now; models like the Jazzmaster, Jaguar, and even Ibanez's Talman are seeing huge resurgences in interest. Gibson could try to hop into the fray with an affordable line that gives off less of a "this guitar is my family's legacy" vibe, and more of a "look what I found at a yard sale" vibe.

[@dogslobbergardens6606]

A less-expensive Gibson line wouldn't even have to be bolt-ons. With modern machinery, building a set-neck (or any guitar) is just not as difficult as it used to be; Chinese and Indonesian factories have been making very good set-neck instruments at very affordable prices for many years. They're branded "Epiphone" and other names... and frankly in a blind Pepsi challenge they play every bit as well, and the fit and finish is generally just as good as "real" Gibsons. The pickups etc are typically pretty bad, but the instruments themselves are consistently very good to excellent. Drop a good bridge pickup in an Epihphone and honestly, you're ready to go on tour. And you saved hundreds of dollars up front. Why pay more for a "real" Gibson? Or why doesn't Gibson just do that in America? I'm sure a big factor is lower labor costs overseas and using cheaper electronics, of course... but it really also seems that Gibson wants an extra large chunk of money tacked onto anything that bears their name. It's partly that ridiculous "lifestyle brand" nonsense they've been failing with for many years, partly raw greed, and partly just plain snobbery. Don't hold your breath waiting for Gibson to embrace new designs. They are very adamantly stuck in the past. Which is a little weird because the LP was truly revolutionary. And two of their most successful and iconic models (Explorer and Flying V) were ages ahead of their time, but for decades now they've almost always only been issued with snooze-fest 1950s hardware and electronics in the same two boring colors - black with white pickguard or white with black pickguard. I mean, that's just lazy. Other companies sell piles of LP and Ex and V style guitars with the features players actually want now... at price points both well below and well ABOVE what Gibson charges. So it's not the general designs that's the problem, those are still very popular.. it's not the price, both budget and high-end models from other companies do well... it's Gibson's arrogance that's the problem. . Gibson just really doesn't seem to give a damn about the kid learning to play or the person working clubs 5 nights a week. They steadfastly INSIST on putting almost all their marketing behind signature models and "vintage" reissues that cost thousands of dollars and will mostly be sold to dentists and retirees who maybe play a couple hours a month, not hours a day and gig every weekend. Gibson has indeed become The Boomer Brand. It's sort of sad. It's like watching a cranky grandpa who turned mean with old age and hubris, and just refuses to admit that it's a new century and nobody but other cranky old grandpas even cares about them anymore.

[@Scott__C]

@@dogslobbergardens6606 I was going to say, Epiphone is their affordable line.

[@Neightlive]

Sounds like grunge area

[@dogslobbergardens6606]

@@Scott__C IKR? This is not a big revelation, it's been a thing for several decades.. Gibson DOES make budget/intermediate guitars, they just won't put their name on them like other manufacturers do.

[@Scott__C]

@@dogslobbergardens6606 And sadly, Epiphone seems to be doing things a bit better these days than Gibson.

[@sourceeee]

part of it to me (as a gen z person who chose to buy an american Ultra strat), is the numerous "quirks" of gibsons that also turn me off of buying one as well from others experiences. I dont want to worry about my expensive guitar going to waste because one single drop snapped the headstock. I want long sustain. i want to feel comfortable. I want my g string to stay in tune. I don't want neckdive. I paid for a guitar that is supposed to just work, not a luxury display item that doubles as a guitar. My point is, fender also is doing a better job in making guitar playing accessable thru the design of their guitars and similar that Gibson is not. Now, is Fender the leading pioneer in this? No, I think they could definitely do better. As it stands though, I feel they have a leg up in almost every departmentr

[@lane5924]

ooof the headstock comment hurt me. I got a SG for my 16th bday back in 2008 after playing a strat a few years. Took it to it's first gig which was a sweet sixteen party. Somehow it slipped off the on stage stand and broke the headstock lol.... i cried but now i play a Ibanez THBB10 which is also an expensive custom guitar but its so much more solid.

[@TheMasonator777]

Facts.

[@RobCabreraCh]

What I think Gibson should do is to make very wacky guitars based on their current guitars, but at decent prices. Anything that would make young guitarists want to buy them and create or experiment with new sounds. I imagine a baritone SG with a single filtertron style pickup on a NYC cab yellow color. Maybe a 335 style guitar with 3 P90s, and a bright green color. Just weird stuff that is different enough to be interesting, but doesn't entirely alienate current customers.

[@alech729]

You can get all of that with Reverend and have a guitar that is built extremely well and owned by someone who loves the up & coming musicians.

[@xaphan8581]

That would defeat the whole purpose of having epiphone

[@aarongreer6528]

I was just remarking on the same thing to my jam buddy. I went to a small music festival recently and saw exactly one Gibson (a Les Paul) and like a dozen Telecasters (even a Jaguar appearance). Fenders play well, they're affordable, they're bomb-proof, and the company has all kinds of really well-designed educational material out there for people to learn from.

[@TH-ns8hb]

I also want to mention that the Guitar Slash was playing that sparked new life back into the dying company was actually a fake Gibson made by a Luthier in California. Look up the back story. It's crazy how lucky Gibson was to have that happen.

[@maJastoL]

Yep. Then Gibson eventually made a replica of that copy.

[@shuruff904]

Damn...what's that dude's name again...hes dead now, shit....I'll remember in a second...

[@John_Richards1488]

Gosh, everyone knows that

[@eldirtyfaygo5395]

It's not just Slash. There's various players that had knockoffs when they started, meaning it was never the Gibson "magic" but the players themselves!

[@paulnettles9109]

@@maJastoL and priced it for 3x what the going rate for a Standard was at the time

[@juanhedderich]

Can't forget about Ibanez, the most popular guitar players of the internet(Ichika Nito, Tim Henson, Manuel Gardner Fernández), all of them have their signature Ibanez guitars and they are the main reason my first electric guitar (bought a year ago) is an Ibanez

[@yashdaware2458]

When I was growing up I literally thought that if you make it big as a guitar player Ibanez will make you a guitar. All because literally everyone played an Ibanez accross genres.

[@Magic_Man916]

Idk who any of those guys are.. lol

[@taylorsly2392]

Yvette Young as well, I’m tryna save up for her YY10. I think Scott LePage might have an Ibanez custom too.

[@paradise_valley]

Steve Vai⤴️

[@ProCoRat]

Ibanez has a low entry point for new players, and that builds a brand relationship. The cheapest Gibson is a professional-level price and they refuse to call anything cheaper 'Gibson' as a means to shame the player. That's why Ibanez stays strong... they build brand loyalty early.

[@SirhanHumbert]

When I saw The Who in the late 70s Pete Townshend had 4 guitars on stage. They were all black Les Pauls, and they were numbered 1 - 4 with large white numerals (I guess so the sound crew could see which one he was playing?). That & the fact that Jimmy Page often played Les Pauls made them utterly iconic to me. Now I tend to see Strats as the most iconic, and that's partly thanks to Jimi Hendrix. Fun fact: Fender was all set to retire the Stratocaster, then Jimi Hendrix played Woodstock and Fender decided to change their minds.

[@crlaw75]

His Les Pauls were numbered for different tunings.

[@peteywheatstraws4909]

Page used Teles on the first Zeppelin album, and I'm pretty sure the solo on "Stairway to Heaven". All the stuff with "The Yardbirds".

[@freddieelias6794]

@@peteywheatstraws4909but page live. Past 70, the tele was not on stage

[@smilevrsac]

Fun fact is that Leo was never too concerned about the quality, but luckily the musicians themselves established the standard and definition of a good guitar, otherwise he would have cooperated with IKEA and teles/strats would have been made it out of cardboard today.

[@kennethc2466]

Jimmy's Telecaster sold a lot of Les Poops.

[@LateNightYinzer]

Well said. I played plain jane Strats through Fender amps for years in my journey starting in 2004. But I wanted to play music that frankly didn't get created that way. I wanted to cover GNR, Alice in Chains, the works. Hard rock that I grew up with. It took me too long to get the opportunity to get my hands on a Gibson Les Paul Standard. But I fell in love with it instantly. I bought my first and only Gibson LP from Vic Dapra here in Pittsburgh (he has his own Gibson signature models, look it up!) and after rewiring it, putting jumbo stainless steel frets on it, and countless other modifications to make it my own, it's my #1 today and it will stay with me forever. They do cost more, certainly. But I agree, I don't think they are overpriced. There is just a lot more that goes into them compared to the Fender construction. The set neck. The hand finished binding. It's a different beast. I still love my strats. But my LP talks to me in a way that no strat ever has. And it loves to talk through a thick high gain amp!

[@mrnelsonius5631]

As a professional musician who just came up in the last decade with a band I can say this firmly: Fender has done a MUCH better job with outreach to young musicians in the industry. As soon as I was signed I was getting artists discounts with Fender. I don’t know any young artist’s sponsored by Gibson in any way. There was *one* guy but I wonder if nepotism played a part haha. I actually played Gibson sponsored events, with loaner Gibson’s…… yet no deals offered! 😂 If you want your brand to be cool, get it in the hands of emerging artists. Also Brett: the SG will always be cool. Always. That’s the forever hip Gibson in my book ;)

[@Neightlive]

Gibson is greedy thats why I just buy Harley Bentons if i want a Gibson style guitar.

[@0000song0000]

Honestly the lack of "new models" is one of the issues... its like LPs are vanilla ice cream and they only sell "vanilla + toppings". Fender has the strat,tele, jaguar, jazzmaster, mustangs, the weirdos like the cyclones, meteora,coronado,etc... also, Fenders are way easier to "customize" you just swap the pickguard and get a different beast.... also, some Gibbys have killer neck dive (i have been told to change to light tuners but that's not something they list generally)

[@richardlecomte6839]

Gibson may do better in the future, after they get bought out by fender.

[@vivien1252]

Grace bower ?

[@Music-dd7lv]

@@richardlecomte6839 strong words

[@andreacaccese]

I think Gibson missed the boat on the LP Junior craze, all the young bands in that Green Day wave back in the early 2000s were using them, but when Gibson reissued the JR, it was practically quite expensive, it would have been a perfect opportunity to do a 500-800$ guitar and put it in the hands of young players

[@Pannemat]

They tried a lower price point with the Melody Makers but everybody kept bitching about the look of the headstock ...

[@qwertpoiuy430]

@@Pannemat the melody makers where a throwback to original 60s guitars. The junior has stuck around a lot, because of all those who use them

[@Pannemat]

@@qwertpoiuy430 I know. I actually like the MM headstock.

[@zackakai5173]

Honestly. If I could snag one up in the $600-700 price range, I'd do that in a heartbeat. But instead they insist on pricing their instruments where they do, so I keep my eyes peeled on Reverb instead. They don't want my money I guess.

[@NeilBolandGuitaristWriter]

I love my Gibsons. And I think they have done a lot of great improvement and development in the Epiphone space for the more entry level or younger player - I think the headstock change was a fantastic start. But in that sub-$2000 USD bracket, I think there's more work to do for the 'working' musician who just wants a decent meat and potatoes Gibson version of their Mexican/Japanese Fenders. I really think it's time they opened a 'Gibson Mexico', starting with focusing on decent quality and fun P-90 Les Pauls and the like. And actually OWN and LOVE the fact these would be made in Mexico - community initiatives for the workers, educational initiatives for underprivileged kids south of the border and to signify a Mexican Gibson, a subtle 'Eagle & Snake' watermark somewhere on the instrument. Create folklore, much like Fender Japan has done! That is, like Fender with Mexico and higher end Squiers, you create a range of guitars customers just 'want' for something different with fairly negligible outlay, rather than 'need' via big spending.

[@brianthewhale]

A really great idea! 👻

[@samtaroc1081]

Gibson's and great guitars 🎸 ,no doubt! But they are extremely overpriced? For anyone just trying to make ends meet?

[@thenumber1bobo]

fuck that, they could do it and A. PRS S2 series would crush them in value and quality, and B. they wouldn't be any better than the Chinese guitars epipohnes were seeing, which are really really good. Its a niche they cant do without either bumping their USA stuff up or cutting the quality standards of Epiphone.

[@nocturnal101ravenous6]

Uhm Bro, American Strats start at $1200 new the ultra Luxe tops out at $2400 and that is fenders top of the line modern guitar, what is gibson? 3-4k almost double for the modern design....... and I am not talking about SG standard or LP studio..their actual top of the line modern guitar. Gibson is a sham on this one, I'd rather buy an S2 PRS and swap the pickups and wiring and still be way cheaper and an American Made guitar with much better quality....by miles.

[@thenumber1bobo]

@@nocturnal101ravenous6 100%

[@rodrigocastrofoto]

You mentioned an interesting point regarding how more young players are aiming to cleaner / overdriven sounds instead of full distorted. I prefer single coils for cleans and mildly driven sounds and maybe a lot of people prefer that as well. I might be mistaken but usually Gibsons are associated with hambuckers (despite there are the P90 models but I see those less often). Could that play a role here as well? well,m

[@kariah9290]

Thats exactly me. I had an epiphone sg standard but aimed for a cleaner/overdriven tone so i switched to a squier affinity stratocaster. Its just more versatile and i can play both hard rock and lighter indie rock.

[@Dreyno]

Humbuckers can be played clean too. Often to great effect. Just need an amp with more headroom. Alex Chilton from Big Star was a Gibson player despite everyone thinking they were an all Fender band. And I’ve seen other bands live using Gibsons that I really didn’t expect from the record.

[@saabeilin]

From my point of view, Gibson needs to start inventing and innovating again. Like they did with LP and SG and FB etc. Not replace, but extend the product range. I also would love to see more Epiphone originals, not "cheap gibson copies", as the brand is as strong as Gibson is, historically.

[@briandipierro8865]

I really want that '66 reissue Wilshire. Epiphone make some great guitars.

[@weschilton]

Um, that attempt at "innovation" just about killed Gibson, and Fender frankly. 95% of guitars sold are older designs. Its ain't broke, no need to fix it, and innovation for the sake of innovation is a sure path to bankruptcy.

[@freshante4903]

The new "Inspired By Gibson" Epiphones are excellent. Check out the videos on the Epiphone 1959 Les Paul. I just got one, and it's awesome!

[@saabeilin]

Btw, I have a "More Paul" (an Epiphone DC PRO - basically a DC LP) and an "Inspired by Fender" (an Epiphone strat from 80s) and I love them both. One probably wants this kind of "almost classics" in the middle-age crisis...

[@picklerick589]

Unfortunately they tried that back in 2015 and absolutely tanked. I feel like anyone who interested in paying for a Gibson wants the classic style setup. I will say this though, my number one player is my 2013 Gibson les Paul studio futura, after I took the etune off first….

[@fabriciocesarthadeodelima2961]

I'm a businessman from Brazil, long a time guitar player I would like to share a different approach, that may give another perspective. 1) Gibson after several years of falling with consumers, turn into an expensive label (probably to cover major financial loss) and many people notice that. In other words, you pay for Status, not the sound. 2) Fender has been marketing to younger musicians (as the video explained). 3) PRS always focuses on guitars for playability, better shape/ergonomics and outstanding quality. 4) China/Indonesia/Korea, have actually been making products for a long time (guitars are not the only product), So, quality last decade became quite nice and affordable. Resume, money is hard to make, and this generation does not see Gibson as 'a goal', that people will dream to buy when they get money. Thanks.

[@anthonycraig1458]

Gibson have never meant to be cheap, they've always been expensive. The difference these days is that some people expect everything to be affordable for everyone. That simply isn't how life is unfortunately.

[@sparklerdynamo9187]

I think you're right in that Gibson has positioned themselves as the more Luxury brand, guitars that not anybody can afford. The 2nd hand Gibson market is ridiculous at the moment, particularly Gibson Firebirds, the cheapest studio version is now like $ 500.00 more expensive in the span of just a year. In any case, Gibson guitars do seem to retain their value much better than any other brand.

[@carlossantos689]

Brasil porraaa é nóis

[@joeygarcia6647]

My new les paul sounds great tf you talking about

[@DMSProduktions]

@@anthonycraig1458 LP JR:WAS I a joke to you?

[@curtislovrak5390]

I bought my first real electric, a Telecaster, when I was 16 because I liked how they sounded, a lot of bands I liked used them. I bought a Gibson Les Paul when I was 18 because they seemed to be that "holy grail" guitar. I liked it but didn't connect with it and sold it a few years later. 10 years since I bought my Telecaster, it's the only electric I still own. Price or marketing wasn't what led me to a Fender, it was just the tone and the sound of music that I like to play.

[@OCdude1028]

I started with a Les Paul that got stolen in ‘86 and replaced that with a Strat. I played that Strat for 20 years before I bought my first Tele. I now still have that Strat and 4 Tele’s. ‘Nuf said

[@robw9994]

Hi. I own a few Fenders and Gibsons. I would say that I have modified all the Fenders to get the sounds I want and to play like I want them to. I have rarely had to do the same to the Gibsons.

[@psplayer1344]

Gibsons are heavy and sound like toot

[@robw9994]

@@psplayer1344 I assume by 'toot' you mean 'bad'. I have 7 Gibsons and all are awesome. Perhaps you can't appreciate quality?

[@robw9994]

@@psplayer1344 ...and SGs are not heavy

[@BlindingSun_]

@@robw9994 they’re top heavy 😂😂😂

[@harrassee]

What is the average all in cost of your Fenders and Gibsons?

[@tomasorrtiz]

I really dig my Epiphone Les Paul. Swapped the pickups for Seymour Duncan's and pots for coilsplitting. It has not let me down

[@nickmitchell6443]

I don't see the point in spending more on a Gibson, Epiphones are just as good.

[@good_king_guitarman1334]

I didn't even change the pickups in mine, it's a beauty.

[@Dude_Slick]

With a bit of fret dressing and a proper setup, That Epi plays just as nice as it's big brother.

[@SuperBroncosguy]

Especially since doing a collaboration with Gibson's custom shop on their Epiphone 59' with Gibson Burstbuckers Switchcraft switch & jack. Thing's a beast.

[@DARTH_FADER]

I play a 90s Korean made Epi Les Paul, swapped pickups for Seymour Dunkins. Love it, I have some other more expensive guitars, buy I play my Epi the most

[@ProduceGuitarPop]

i would also add that on top of the pricing of gibson, there are several brands that make similar style guitars at more affordable prices. instead of an 335 i got one of the Ibanez artcores

[@ec8107]

Agree, ESP makes a Les Paul that's as good or better than Gibson for half the price.

[@IndigoJo]

Even Yamaha's Japanese-made 335-alike is cheaper than a 335. In fact it's cheaper than a Les Paul!

[@davidburke2132]

@@ec8107 it’s half the price mainly because it’s not made in the USA. That’s the simple fact of the matter. Gibson also makes a guitar half the price of their Les Pauls, but it’s branded with the name Epiphone and for some reason lots of people get a bit “sniffy” about the Epiphone brand in the way they don’t about other overseas made, import, brands like ESP (Ltd.), Fender’s overseas production, Gretsch, etc.

[@davidburke2132]

@@IndigoJo naturally. Japan is still a lower wage economy than the USA. Not by as much as it used to be, but it is lower. That translates through to the final sales price through reducing the cost of production. Yamaha also don’t use nitrocellulose finishes. Whether you think nitro gives any actual benefits to the final instrument is entirely up to you, but what isn’t in question is that this adds to production time and again to production cost that has to be reflected in the sales price.

[@alexanderbrown4250]

I have an Ibanez Artcore. It's a great guitar and in my opinion it sounds better that my Gibson 335 when playing dirty.

[@kittyairsoft]

I think if they pushed their thinner guitars more they’d have an easier time selling them. The jr. Les Paul’s have always been underrated

[@varyingdegrees1130]

fucking this, the junior looks sick. people forget how obnoxious it is to play a guitar like that live.

[@elgallonegro7546]

I remember that until about 8 years ago Gibson SG's and LP classics, studios and juniors were great for the price, but now days a studio is the price that a LP standard used to be

[@gilpaspot9811]

@@varyingdegrees1130 what guitar is obnoxious to play?

[@PaperBanjo64]

@@elgallonegro7546 and a Jr is about there too...I remember when you could get a used Les Paul Jr for $500, but sadly that was when I was too young to afford a cool guitar like that.

[@vespasiancloscan7077]

I'd love me a Jr. or Melody Maker with a modern C neck, but I really prefer the Melody Maker headstock over the LP

[@ChuckJansenII]

Saw Rick's video showing how guitar was getting more prevalent in music again. Very good video. I have seen some cool guitars not from Fender or Gibson. Miyako Watanabe plays her Dean Signature V among other Dean's she has. She's a multi-instrumentalist. She recently picked up a Gibson Flying V. She does have a Les Paul she uses for a couple songs. Miku Kobato plays her Zemaitis Signature Flappy Pigeon guitar. She may be primarily a rhythm guitarist and back up/co lead vocalist, but she's the brains behind her band. Dimebag Darrell Abbott (RIP) used Dean.

[@arturomolinamacias8989]

I actually think gibsons are overpriced. I've tried some entry level gibsons which are kinda same priced to middle priced Gretsch (which I own) and the gretsch just felt like a much better quality guitar and was way comfortable and detailed than the Gibson. Also I think a good part of fender's success right now is that opposite to one guitarist singlehandelly geting attention to the brand (like your slash example) fender has gotten into artists of so so so many different music styles from today and yesterday (like the just released Nile Rodgers hitmaker)

[@wagoneer9311]

Yea that point in the video doesn't make much sense. Value comes from how much something can sell for in a market, not how much time or money was spent on it.

[@llywelyngruffydd8474]

I'll take lower end Les Pauls over standard Fenders. They're cheaper but better guitars. I guess this is an unpopular opinion though, so far as I can tell.

[@venomouspontifex4434]

I’m in the Gretsch area, too; wanted a semi-hollow that could take whatever I dish out, tried everything from Oscar Schmidt and Firefly up to a Gibson 335 and a Silver Falcon, and found the best option for comfort, versatility, build quality, and value to be an Electromatic G5622. If I could’ve gotten any of them for the same price, I’d have still gone with that one.

[@davideriksen9086]

I have this mid-2000s Gretsch ProJet retrofitted with TV Jones Classic and Classic+ pickups. Sounds as good as an ES-335 but for well under $1K.

[@brucemerryman7365]

When you price entry level American made Gibson’s vs Fender guitars the Gibson is cheaper by far!!! I’m 59 years old and maybe I am a Gibson fan boy but check the prices for yourself.

[@sch2412]

One large piece of the puzzle is the sonic space that Gibson occupy. The music is shifting towards cleaner, single coil sounds. Gibson needs another model that could fit in that space

[@Dram1984]

Agreed, they need more p90 models. They also have the Melody Maker models to bring back.

[@brodyh2895]

ive been begging for a marauder reissue for years

[@ront2457]

You can play humbuckers clean...distortion is a choice. I played clean for years with a LP->fender BK pro reverb. If I wanted overdrive I could add it if I wanted crystal clean I could have it...Humbucker don't automatically = distortion.

[@CenterThePendulum]

@@ront2457 No but the coil winding responsible for “bucking the hum” is what tapers high-end clarity and presence. This is why asymmetrically wound humbuckers have better top end clarity, it allows more to ‘“leak” through. But, they will never have the sonic detail that zero-noise-cancelling will afford.

[@CenterThePendulum]

The original post here is accurate.

[@JohnSmith-mi8zy]

I've been playing for 35 years and think that it's easier to find a Fender/Squire that sounds and plays well. The sound and playability of Gibson products is to hit and miss for me. The boutique prices don't help either.

[@csnide6702]

exactly.... I started with an SG & while it was very playable , it was also quite limited in sound. I've found WAY more sound options on a newer Squire Strat than I EVER had with the SG. Gibsons sound muddy under straight amplification while my Squire and Mustang have the unmistakable clean Fender sound. I can make the Strat sound like a Les Paul but you can't find a Les Paul that sounds like a Strat. Ever play a Gibson amp...?- I've yet to find one that didn't suck. They all needed pedals to sound workable........

[@LameCarrot]

I agree especially the part about having an artist to promote the brand such as the case of PRS bringing in John Mayer. Having a popular artist tied to using a brand really helps to promote the brand. This is also the case for Ibanez where currently Polyphia really helps to boost their brand. I guess Gibson really needs to find a new famous player to have him/her use their brand to market to the younger generations.

[@gudetrist6829]

I volunteer myself as tribute LOL

[@acledfloyd]

This is really interesting as I just bough my first 2 Gibson guitars. Watching rig rundowns I still see Gibson's all over, but lots of people, like me, buy used.. Also in the metal scene it isn't Fender that's cutting in on Gibson it's ESP/LTD. You want a carve top, high end, single cut? LTD 1000 series is a great way to go.

[@killval849]

Yep! I've got an LTD 1000 series LP with a het set of pickups, and a modified fender jaguar that's similar to the kurt cobain model. Both give me nearly everything I'm looking for.

[@billzaferatos2256]

Schecter makes a nice single cut. Blackjack solo ll.

[@iloverush123]

As a bass player, the main aversion to gibson I've always had is that most of their basses just sound bad, plainly. A mud machine is cool if you're running it through a big muff but that's a micro niche of music. They're making good steps with the new thunderbirds(epiphone and gibson) and the rd artist, or maybe the grabber, but every thing else they've done is either just "meh" or outright bad. Tbh I can't even remember the last time I saw a gibson bass on stage. I believe the fact they all cost well north of $1500 is a factor.

[@brucemorris3830]

I actually got to borrow (frequently) a Gibson Victory bass many years ago. You could get a HUGE sound on it but that thing felt like 20 pounds around my neck 😂 That was when I was like 19-22 or so. I’m 46 now. My neck and back aren’t what they used to be. I now play a nice, very light weight, import Jazz bass lol

[@IHateMyAccountName]

The grabber and ripper are good instruments. Good luck finding one though.

[@MidnightStorm4990]

If you ever get a gibson bass just give it to me

[@mattster693]

i mostly agree with this, the sg basses ive tried are just extremely dull sounding even before you plug them into an amp, i even got to play a flying v bass once but its wasnt too great sounding either even though it looked really cool. but i recently found a gibson eb-5T and its not a mud machine like the others, isnt too heavy either! i had to mess with the controls on the bass and the amp a bit to finally get a useable tone with clarity but now its a firebreather! especially with some dirt it comes alive, if you can find one like I did used for less than a grand i'd snatch it up quick

[@shuruff904]

Just get a Sterling Stingray and be done with it. Or an Ibanez Soundgear.

[@MinorInfluence92]

It’s also because Fender has soooo many different options and choices. I mean look at their parallel universe series. They are a modifier players guitar. So many colors, pickups, and options. I am so glad jazzmasters, Jaguars, and mustangs are popular. I remember when I was in high school over 10 years ago trying to find an affordable offset fender and couldn’t find any until my first year of college in 2011/2012. They are truly listening to the players

[@punklover99]

The new player series duo sonics sound really good

[@94SexyStang]

fender is a shitty ONE trick pony.......I remember my first beer too!

[@MinorInfluence92]

@@94SexyStang how

[@charlie-obrien]

@@MinorInfluence92 He doesn't know. Just a hater.

[@pgman5416]

I like both. It helps that fender has always made excellent instruments with great, diverse tone. LPs can do it all too, but they’re don’t feel as comfortable for the live performer imho and that’s important. With that said, the modern LP is an improvement. Edit: many people mentioned Squier and all the options. I agree. I have a couple squier telecasters, one bullet and affinity. They’re my main guitars lol

[@bunkie2100]

Once again, the genius of Leo Fenders designs comes through. On top of the accessibility, the modularity of those designs means that is really easy to mix and match to get what you want. Set-neck guitars are limited, mostly to pickups. For this boomer, since I got my first Strat (MIM) almost 25 years back, my Gibson “The Paul” has, largely, gathered dust.

[@braedonmorrissey7548]

I'll buy it off you 👀🤪

[@DavidGarcia-kw4sf]

I have always been a Fender player. And I have to note that they have really been doing some impressive things with options and technology that covers a lot of ground. As a result I picked up some new Fenders in the last year and I am very pleased with both the quality and the price points they are offering.

[@claesvanoldenphatt9972]

Modular. That’s the whole point of Fender solidbodies.

[@arthurblackhistoric]

As it should. I always maintained that no self-respecting player would go onstage with a guitar called "The Paul". It was a budget guitar aimed at the Ibanez players, but it failed because of the dorky name. I mean: after a lifetime in music I have *never* heard anyone call their Les Paul: "The Paul" . . never ever in my 50 years as a guitarist. So what was Gibson's motive in making The Paul? It seemed to me that they were thumbing their noses at players who wanted a Gibson but didn't wanna pay for one. So they made a cheapie and gave it that abominable name, as if to say: Here's your cheap Gibson, you skinflints. Take it and play it in good health, if you can stand the ridicule you're gonna get!

[@vaughanmacegan4012]

But was it Leo Fender's design or was it Paul Bigsby's design?

[@solsinclair1909]

Great video, though I feel you brushed over the 'overpriced' part a bit. Yes, they cost more to build than Fenders, but Gibbys routinely go for 3-5k..that Adam Jones model was what, £10k?..that amount of money is ultimately inaccessible for the vast majority of young artist, and frankly considering the alternative options on the market, is a bit nuts - or atleast, very out of touch with a long term plan for viability. Fender all the while releases great quality guitars for under 1000 and excellent quality guitars for just a little more. Also it's hard for me to ignore the idea that Gibson price their guitars *relative* to the cost of their vintage models on the used market.

[@aconitum1878]

This!

[@jezmez68]

Not to mention the Squier Classic Vibe series with about $50 in electronic upgrades is better than most MIM Fenders. They are shockingly great.

[@ochonero2774]

@@jezmez68 Depends on what era MIM I find the 90s and some early 2000's to be great guitars.

[@ochonero2774]

Good points. PRS has dipped into the Gibson market quite a bit I am sure. Fender def makes solid gig worthy guitars for much less and the fact that we have access to pretty much everything vs 20-30 years ago when you bought what was at the music store or pawn shop you could get to.

[@trippgoldsberry2694]

Agree. Yes, carved top and set neck make them more expensive than a bolt on with no comfort cuts. But while Fender's don't have carved tops, they do have a lot more in the way of comfort and access carving than does a Gibson. At $2300 you are at the top of the Fender production lineup. At that price with Gibson, you are about in the middle of the lineup. Plus, in 2017 a buddy bought a LP Studio for about $750. The guitar most comparable today is something like a LP Special Tribute, which is $999. That's a big price jump in 5 years. And it points to the bigger issue, which is that Gibson doesn't make affordably priced instruments with the Gibson name on them. Much like Apple laptops started at $1000 because Apple didn't make an entry level model, Gibsons start at a $1000 because they don't have an entry level model, exactly. They have a handful of models under $2k. Fender has like 500 models under about $1200.

[@schmargle]

I really love my Tele and my Strat, for a variety of reasons. They feel great, look great, and sound great. But when I plug in my SG, I always think, “Oh yeah. There’s the sound I hear in my head.” (Of course, I’m over 50, and the Gibson-heavy classic rock of the ‘70s is deeply implanted in my brain.) 🤷🏻‍♂️ But yeah, Fender continues to do a better job reaching younger players. Still, I bet we’ll see a Gibson resurgence. It all comes around again.

[@ShawnTBell]

Yup, same here. I played, super strats, Hammers, Yamahas strats, teles Jazzmasters for 20+ years until I bought a LP. I remember laughing out loud and saying to myself," this is a rock machine, this is the sound I've always tried to get but never could."

[@badcomma]

My SG growls compared to my Tele. I love both but for different reasons. If I had to choose one over the other, I'd keep the Tele. It does everything.

[@bobjob140]

But the problem is (for gibson) that you can get the same sound from a cheaper and lighter guitar these days. That wasnt the case 30 years ago. But it is now. There is nothing a Gibson can do that an ESP cant do except be unreasonably heavy and overpriced. 😜

[@felixrodriguez3527]

All valid points ! I also think that the majority of the fender players that you are adressing in the newer generation play indie music that is highly influenced by bands who played fenders for their ability to sound cleaner and stack up well with pedals. We’re in a pedal heavy era … Gibson’s are much more plug and play for the players with less pedals. Also … fender sound more polite. And the popular music genres are not heavy hitting and loud like the old school rock bands . Look at the overall standard for stage volumes … a lot of the young kids don’t really know what it is to see a real live rock & roll band. And the volume and agressivity that comes with it. Like led zeppelin ! Not super distorted but heavy , loud and agressive ! I feel that rock is not the leading genre of music now a day’s and Gibsons are rock’s main guitar. For me it will always be Gibson 🖤 Long live rock !!

[@newdeltamusic]

You nailed it. I played a Les Paul Custom ('76, Kalamazoo) as a kid. That guitar stays in a case now and I play cheap Fenders (Squiers, Mexican/Japanese Fenders) and Epiphones.

[@wonderwomanguy]

The faded cherry series that they produced in the late 90's for $600 was fantastic for young players. When I was see a kid playing an epiphone in a shop, I'd talk to them and then get them to try one of those that was only $50 more in some cases. A lot of times that would be the guitar they would walk out with. And I didn't even work at a guitar store!

[@meandmia]

Agreed - my first Gibson was an SG faded in worn brown I bought used for the price of a new Epiphone

[@johnnysimes5082]

Same. My first Gibson, cool brown SG with crescent moon inlays for $500. Wish I never sold it. And I didn't worry about scratching it.

[@qb1839]

I'm basically a boomer and I have a Les Paul, Strat and Paul Reed Smith, I find myself laying down demo tracks all with the PRS because of being so versatile. It makes it easy and simple all in one and the others collect dust.

[@MichaelVeroukis]

My son goes to School Of Rock and they put on a show every few months. In their latest show I noticed that except for one SG most guitars were fender or some other brand. Not one Les Paul. My own son plays my old Squier Strat. But guess what he wants for his birthday? A Les Paul. He picked it out at the shop himself. It's actually an Epiphone Inspired by Gibson series. He picked the 59 Standard with cherry burst. He doesn't know this yet but it's sitting hidden away in my closet. He'll have a great little surprise real soon. He's turning 10. 😊

[@tiagomatias5878]

That’s awesome! I hope he fell in love with the LP and now has enough inspiration to keep practicing for a looong time. Congrats

[@MichaelVeroukis]

@@tiagomatias5878 He absolutely loves it. He's very proud of it, never seen him baby anything like that before. Sounds great too.

[@wingnutistaken8917]

Regardless of brands, it's been a treat seeing my local scene randomly sprout with new talent. I've met so many new people who can play and love guitars over the last year than I have in 10 years of playing.

[@mickfretty8038]

Scale length could also be a factor, particularly for modern rock players that use drop tunings. Fenders are 25.5" as opposed to Gibson 24.75". My Telecaster intonates perfectly in drop C but my 335 won't.

[@megadouche]

Huh, I never thought of a 335 being tuned to drop c. But I think an SG does well (I have mine tuned to drop C#, does pretty good)

[@pieflies]

@@megadouche a lot of queens of the Stone Age songs are in C standard, and they use a bunch of semi hollow and hollow body guitars. Doesn’t seem like a super common setup though.

[@raymondkidwell7135]

It has to do with genre. Fender does not sound good for metal. Gibson isn't a good choice for soft rock unless it's bluesy stuff. Apples and oranges. Drop tuning stuff you want Gibson or a metal guitar not fender. That being said rock and metal is not as popular so maybe fender is bigger with the young crowd.

[@pieflies]

@@raymondkidwell7135 that’s a huge generalisation. It’s not that those guitars can’t do those genres, it’s just not a commonly done. I’ve seen grindcore bands playing fenders and it was fine. Put enough gain on it and it’s fine. You can also get fenders from factory with humbuckers. One of the slipknot guitarists has a signature fender. Gibson are plenty versatile too.

[@raymondkidwell7135]

When I had a fender it never sounded metal. They have a unique sound.

[@TheShaq44]

I think it’s price point. Most musicians I’ve talked to was price point and quality. There’s some really great guitars out there for a great price plus you won’t feel bad for modding your guitar. Which I think is cool and may make it more personal in a way

[@vlcheish]

100% this. Too much $$$. I was a kid playing in garage bands during the height of the Grunge era 30 years ago when basically everyone in grade school was forming bands and everyone was playing Mexican Strats which were $300 new at the time with maybe a few who could afford the American Standard ones or a Japanese Mustang. I knew 1 person who had a Gibson. Way too much money to even consider. Also they weigh a lot more.

[@soundstorm9508]

Younger players in the heavier styles are also focusing on more modern style guitars like Strandberg, Aristides, Kiesel, etc. But in regards to Gibson, I don't know if their target market will ever be the youngest players. They already have Epiphone for entry level sales. But do you think Mercedes-Benz is extremely concerned with the teenage/early 20's market? No, they're selling to people with money that are looking for quality. I think it is as it should be.

[@catthomas3097]

my main guitar is a Stratocaster and before that it was a jaguar, and my inspiration was the arctic monkeys who use fenders mostly (actually the es335 is used a lot in that band). Fender is definitely catching everyone, but something that would push Gibson quite nicely is making the Theodore cheap, if they had a £500 version of a brand new guitar, that would help. I also love Les Pauls and if there was a cheap one in the right colour I'd be all over it. And actually more colours and features would also help Gibson, because I get tired of seeing 10 gold les pauls on the wall next to each other.

[@simonebergamo97]

When I read "my main guitar is a Jaguar" I thought okay I bet he loves AM

[@rebootver]

They should put more work and offer more Epiphone versions of their guitars. When I was considering buying a Thunderbird or SG bass, there were basically 2 or 3 colors to choose from (black, cherry, white). Compare it with Squier, which offers something for everyone (price and model wise) and you have the answer why Fender products are way more popoluar among begginers. And for some reason they don't want to reissue Grabber/Ripper bass, even though many bass players have been begging for it for years now. Gibson, as a company, seems unimaginative and lazy - rehashing the same ideas over and over again.

[@randad]

They could sell the Theodore for $50 and nobody would buy that ugly turd

[@veracityhiphop]

@@IndyRockStar That's what could be called a false equivalence, he is requesting options for fair priced models and improved designs. Not completely changing the entire field of work into a different profession not related to instruments. Quite a terrible analogy. However since we are to make comparisons to other fields of work, why is the lack of innovation accepted and almost encouraged in the guitar industry? Because vintage/legacy? No other industry really does this. Imagine if the automobile industry just went with the 1908 Ford Model T and went that's it, this is perfect and there is no need to improve on anything else.

[@Hehehehhehehehehehehehhe78]

@@simonebergamo97 I hate to be that guy… Alex plays a jazzmaster not a jaguar.

[@jessejive117]

I love seeing the computer set up, the amp heads and this guy just holding his guitar even though he’s not playing anything while he’s talking about instruments. It looks beautiful!

[@callum5392]

Agree 100%. Amp heads just have a presence, excuse the pun, and regardless of brand these heads are just iconic-whether classic or new releases.

[@jessejive117]

@@callum5392 I actually just bought the iridium from strymon so I no longe ruse an amp… the sound so much better! Digital amps are getting too good man. I hate playing through my amps now lol

[@lazylion420]

yeah... it's almost like Rhett is some kind of professional youtuber who has been doing this for awhile and understands framing and focus... almost

[@tonyy.8852]

I love Gibson guitars, but when companies like Ibanez and PRS basically offer what people need for a pretty nice price (MIJ RG550 for about $1000). It's pretty difficult for people like me who love Gibson stuff but just can't really afford one. That's why I'm going for an Epiphone SG custom instead, looks killer but still affordable.

[@dougmartens340]

I truly believe that great tone and outstanding playing comes mainly from the musician. Find a quality guitar that fits your budget and learn to play it well. Listeners will be blown away by your talent, not your gear.

[@ZachPetch]

I have an Epiphone Elitist SG from '05 or '06. It is AMAZING. And like 1/3 the price of the "proper" Gibson. I believe the newer Epiphone SG Customs are trying to do the same thing. All that to say... I hope you enjoy your Epiphone as much as I've enjoyed mine.

[@jeffthompson1869]

I still see Chinese guitar manufacturers who put out Chibson's that are higher quality than Gibson - and at a fraction of the cost. Who doesn't know you are paying a premium price for the word "Gibson" on the headstock? It has become an investment grade guitar for boomers and gen Xers - but that is a problem. You don't play clubs with investment grade guitars - because any nick or ding kills the value of investment grade guitars. And forget about just practicing with your friends over beers!

[@weschilton]

Epiphone IS Gibson, just their bidget brand. But they are really well made these days and an excellent choice. So go for it!

[@weschilton]

@@jeffthompson1869 Wow, just about everything you said is totally incorrect. But hey go right ahead with your BS biases and make ignorant comments. Its the internet after all!

[@xx_HI_xx7]

If I ran Gibson, I would focus less on the standard les paul and look more at the gibson LP special or their similar models with a focus on new colors both bold and pastels along with different shaped pickguards more like the les pauls against the body with p90/humbucker options. I think younger people would like this more for the same reason they like fender. It would be cheaper more customizable to make it more personal and you would have to care less about dings and nics on it since its just paint and not a nice pice of figured wood. Jist a thought though.

[@markmcdonald5711]

The LP Junior is their most basic model and that costs 1600 dollars, Gibson isn't interested in making guitars that cost less than 2000 dollars.

[@TheSmeyer707]

im 33 and still very much in love with my sunburst gretsch 5120, been using it now for over a decade.

[@samc4451]

Gretch Guitars are seriously overrated

[@TheSmeyer707]

@@samc4451 I'm still gonna play em 👍

[@mikecf1]

I have five electric guitars and my Gretsch is my favorite. And the company has been around for 140+ years. Kind of hard to do if they are "overrated".@@samc4451

[@cryptotroll1232]

I recently got a Les Paul Standard from Wildwood, and it is amazing. It feels leagues above all my other guitars. It is heaven to play. And yes, it nails all those classic tones which makes it all the more fun.

[@buckbumble]

Honestly, I just prefer the sounds for Teles, Strats, Jags etc. The QC on the Gibson’s I’ve owned has been not great and they have been heavy AF. I did own an SG which was nice. However, the tonal qualities of Fender are far more vast and nicer in my opinion.

[@s.a.2317]

agreed

[@JV8901]

Well…strat has 2 pickup selections more, yes …but you can’ turn single coils into humbuckers. On the other hand, you can split the humbuckers with a simple modification and then have both worlds with more selections than the Strat. Strats do sound spankier :)

[@llywelyngruffydd8474]

I'm the opposite. I prefer the sound of the LP over basically any Fender. I'll take the lower end Les Pauls over the standard Fenders any day. Studios, Tributes, Juniors, etc can be had for less than standard American made Jazzmasters, Teles, and Strats.

[@dylanadams1455]

@@JV8901 I always liked the HSH setup of the Ibanez for sheer versatility. You've got that humbucker sound for the bridge and neck, and then the middle three switches for single coil sounds. It's a shame they look so 80s metal (and I love my 92 RG550, but it looks like what it looks like.)

[@sparklerdynamo9187]

@@llywelyngruffydd8474 I like P90 pick ups, to be exact I like Gibson P90 pick ups, so most of my guitars happen to be Gibsons with P90s but I do like Tele Pick ups as well so I have a bunch of Fender teles as well. Not crazy about Fender Strats though.

[@chrislj2890]

I can understand why guitar sales are up since it appears to be mandatory to have at least one of them in the background for a KZbin channel.

[@DCOM20.]

this is true

[@picksalot1]

I think if you make a guitar that is prone to headstock breaks, and has trouble staying in tune, then you're telling potential customers that you don't really care about them. These are easy fixes, but Gibson seems committed to preserving the past at all costs. I think they need to develop a modern line of guitars that is committed to fixing ALL the design errors, make them forward looking instead of looking to the past. Contemporary musicians need to contemporary instruments. If you want to repeat the past, then use instruments/designs from the past. If you want to make something new, then new instrument designs will help you get their. The guitar is a fertile ground for improvement and innovation. One last thing, guitars that are uncomfortable to play (too heavy, no comfort cuts, etc.), usually don't get played.

[@toddhostager3149]

Yes, my custom guitar builds always include a solid volute, which helps prevent headstock breaks.

[@jxw129]

You are describing something Gibson has already started when they separated into making the original and modern collection. With a brand as big as Gibson they are never gonna please everyone. Factoring the business side of things it’s not as easy as we players think. But it’s nice to see them take our suggestions into consideration and making changes as gradual as they may be for some.

[@dougcrowe1226]

Agree

[@nickmitchell6443]

They're a nostalgic company, it's just the way they roll.

[@3mstudiospalmdesert]

I think Epiphone is the farm league for new and improved designs.

[@TheDude4077]

I'm 28 and have been gigging in the local Indie rock and punk circuits for about ten years. I don't think I've ever been to a gig where there wasn't at least one person playing a fender, and oftentimes over 50% of the guitar players at a gig will be using fenders. However it's very rare for me to see a gibson, I'd say I see one every 2-3 shows. Part of that is I think the genre I play in, indie players and midwest emo style people definitely prefer Tele's and Jazzmasters. But still it's undeniable how big a lead Fender has, they are the biggest brand name I see by a mile where as I honestly I see more teisco's and rare oddities than I see GIbsons.

[@brianfloster2609]

Interesting take. I'm 37 so hardly in the target demographic we're talking about here, but I did always think of Gibson & Fender as stuck in the past a bit - even though many of my 90's hard rock heroes (Tool is my favorite band) used them. I always respected Gibson but never bonded with one as the neck shapes were not comfortable for my smallish hands and playing style. The first time I picked up a PRS as a young player (about 17) though it was game over for me - it just felt correct in my hands. Could never afford one until a few years ago that I scraped together enough for a used Custom 24. I'll never look back...

[@jasonrusso151]

Im "stuck in the past" in regards for music as u so eruditely & generically state, is that a problem? I still wont play one tho.... So thats not the reason. Theyre too expensive and overrated. He even says Fender is not stuck in the hero genre past or whatever TF ur trying to say.

[@sexyeur]

I feel stupid for not liking Tool, but whereTF is the funk and groove? Get outta here 😂

[@s.a.2317]

The Gibson is my all-time favorite guitar and I love the way Jimmy Page made them sing. Love the necks and low action. Sound is to die for. That said, I won't pay 5k to get a finish I can get on a $4-800 guitar. I have 2 mexi strats, a Revstar, and will get an American tele next.

[@alecalfaras5936]

@@sexyeur tool is extremely funky and groove based? Have you heard any material from TOOL?

[@sexyeur]

@@alecalfaras5936 What you got? I'd be happy to be surprised. Thanks.

[@jacoboreyes3160]

Lotsa ppl play Epiphone. I think Epiphone is the gateway, both in price and the opportunity to experiment. I see Cesar doing many well thought out experiments and being courageous.

[@willsweat1242]

As a drummer who loved Stevie and Clapton from the 70's thru the 80's, I'd always loved the Strat. It wasn't until the mid to late 80's that I was working with a guitar player that played both a Les Paul and SG that I kinda started to "hear / feel" the difference. I'll never forget that we were working on a song and the guitar player (Ed) told me, "grab that SG and show me the cord structure you're thinking" that I played an SG for the first time. Until then I'd always messed with a Fender Squire Strat and Telecaster (always loved the Tele). but then . . . after one time of feeling and playing the SG, I was sold, even if I didn't like the way it looked - the feel and playability was AMAZING! Still love the look of the Strat but respect the Gibson brand.

[@alexmasters23]

I think another issue with Gibson and touring musicians is that they break more easily. Spending almost 3k on a guitar and you're worried about the headstock?? And if you're touring in just a van, it'll get stolen and that feels even worse...

[@pramesh.gurung]

The Headstock just looks scary.

[@dragan4658]

A top of the line assembly line fender is half the price of the Gibson counterpart hence more fenders in use. But there's something about that Gibson sound!

[@Triple3hot]

Exactly why my unbroken 50 year old les paul stays home - damage and theft Punters cant hear the difference, anyway

[@syntaxlost9239]

@@dragan4658 There is. But the new Yamaha Revstars will probably get you there too for a much lower cost. And the mid- and high-end versions also come with stainless steel frets.

[@renmusical]

@@syntaxlost9239 Exactly, ever since I bought a Revstar, I think this the only Humbucker guitar I want. I don't use my Epiphone Les Paul anymore and I might sell it.

[@troyjenkins578]

I am a long time Gibson enthusiast. They are very much a "work of art" to me. That being said I did back in the nineties buy a candy apple red American Standard strat with a lacquered maple fret board and it sucked to high heaven but, I also bought a 40 watt Fender Blues DeVille combo that the person I bought it from threw in a MIM Fender Strat that I now deeply regret selling. That was one of the best playing and sounding guitars I've ever played to this day. I would buy another in a heartbeat if I could find a deal for one in great shape.

[@SJSU1stYearWriting]

I had one of those MIM strats that I so regret selling too.

[@DeformedDevices]

The quality of a squire is pretty amazing its so accessible

[@briansavage932]

You're right on all points. I'm 39 and used to work for Gibson assembling guitars during the Henry era. The standard models were OK but they churned out a ton of crap (the robot, the mirror guitars, the LP BFG, the LP GT). Fender has prce points for everyone, and the quality and most of them are fantastic. You can get your foot in the door with a non American model and work your way into the nicer versions of the same model. Plus, the variety of styles and configurations is great. Gibson is firmly stuck in the past and keeps catering to them. Plus, in our current economy, even if a kid wanted a Gibson he couldn't afford one, but he could buy an entire awesome rig for the price of 1 Les Paul.

[@topherpetersen2760]

I worked at Epiphone around 2012 and got a Gibson LP with our discount. Worst piece of shit guitar I’ve ever owned.

[@vern167]

hilarious and accurate- a midlevel gibson is the cost a mid level fender and a very nice amp

[@crescendo5594]

I don’t know. It’s a matter of preference. I’ve hated every Fender I’ve ever played except the telecaster.

[@brian3344]

Good video. I'm a die hard Gibson Les Paul guy. I think your making a great point here I have noticed the same things. Gibson seems focused on recreating the past with unaffordable signature models . I've noticed alot more metal players using Epiphones while your more mainstream bands using Fenders like you said. When picking out a guitar for my 16 year old son he wants a fender .

[@A7x_Forever]

Not only that, but metal guys often go for Ibanez guitars, instead of Gibsons. I've watched a lot of comparison vids on YT and Gibsons are just too fat, "sustain-y" and warm for their own good. When you play lead and wanna shred, you need a lot of attack to cut trough the mix. That ain't gonna happen with Gibsons. What Gibson would need to do is introduce a "shredders" guitar. Bolt on neck, Floyd Rose and either active PUPs, or some really precise, accurate passive pickups like some good S. Duncans/DiMarzio Air nortons or smth. Just something that really hits you in the face when you play it.

[@molekyyli]

As a metalhead, I'd guess Ibanez, Jackson, ESP/LTD, probably amongst the most favourite brands. Some do play Epiphones. I personally have an Ibanez and a Solar and if I didn't have the option to build my own, I'd def get a Jackson and an ESP/LTD, at least. Probably would also try a Schecter. Never felt attracted to Fender or Gibson.

[@Nekonix36]

Strat's are also pretty light and sit close to the body when you hold it. I feel a huge difference in how far I have to reach when swapping between mine. I've been playing for 30 years and this isn't a problem for me, but I could def see why this would appeal to new players.

[@kennethchartrand4251]

Your a 100% right. Owner of a Les Paul and start here for decades and although I much prefer the sound of the Les Paul, its soooo much heavier than the Strat. I could see that when people play a lot every night that it can become a burden. Maybe Jimmy Page, Peter Frampton, Angus Young and Slash are just so much stronger than me :)

[@ragnakak]

Companies like ESP make LP style guitars that are thinner than the full size LP

[@larsfrederiksen3005]

True. Also, Gibson is mostly (even though they make great guitars with P90s) a Humbucker guitar maker. And a lot of the "new" music is possibly better suited for a more all-round guitar with single-coils, like a strat. Possibly also a factor?

[@PNWJEEPER01]

I started playing around the time you were born, Rhett. Played some 200 cities a year for a few years. In all that time, I never had Gibsons because of the price and serviceability. Fender style guitars are not only cheaper, they’re harder to hurt and you can fix them yourself. I have a couple of nice Gibsons these days, but I’m not dragging my guitars all over the country anymore so I don’t feel like I’m taking such a big risk.

[@RiggsTaylor]

When I worked at Guitar Center, I bought my Gibson ES-339 because the discount was a cool 31% off. That made my (already discounted from $2,599) $2,299 guitar only $1,680ish out the door. Had it not been for that, I probably still wouldn't have a Gibson. I think the Jr's and Specials have a lot of potential since they are more affordable, but need to be marketed correctly to younger players.

[@ChaddSullivan]

It would be interesting to see a less "stodgy" run of JRs/Specials/Melody Makers that wasn't $2k+

[@RiggsTaylor]

@@ChaddSullivan Yeah, those need to be under $1,500 to be marketed to younger players/artists. My opinion of course.

[@ChaddSullivan]

@@RiggsTaylor agreed, the problem is anything perceived as a limited run will be snapped up by collectors and flippers

[@pahwraith]

A white les paul jr with 2 P90s is the only gibson I want.

[@Southernguitar74]

The LP Special and the standard SG are both great guitars, and they are not that expensive.

[@oscarskjoldan]

I actually think there's one huge, young band who are pretty loyal to Gibson, and that's Haim. I mean Este plays pretty much exclusivly Fender P-basses, but Danielle's main guitar is an SG and Alana has played a lot of different Gibsons. But yeah I totally agree, that Gibson would do themselves a big favor for their future by supporting those types of young bands, instead of giving Slash his 347th signature guitar. How awesome would it be for Danielle Haim to have a signature SG for example? Their band's sound is nothing like the old school dad-rock, blues and metal that Gibson pretty much exclusively support nowadays. They're young, fresh and have some awesome tunes that young people love! Oh yeah and they're AWESOME live! Saw them at Roskilde Festival this summer, and they absolutely killed!

[@mcbrian]

Really good analysis of the role of the guitar in the music scene as it stands. I like that you've made this extrapolation to things like the Grammies and modern musicians outside the 'rock' genre. Fender noticed this shift in culture and is riding the wave.

[@benlarson8263]

The Band Camino are getting real popular and they play Gibson and in a recent interview with premier guitar they talked quite a bit about how awesome Gibson has treated them and continues to expand on that relationship. I personally don’t like Gibson at all. I’ve played a ton and it’s just totally not for me at all - but they absolutely have their place in the market and I hope they never go out of business. They’re truly a staple!!!

[@johnfine491]

One anecdotal data point from a Gen X'er. When I started playing in the early 80's, Les Pauls and Strats were what we aspired to buy because they were "real" guitars that would play in tune and sound like all the bands we loved. In my case, it took delivering a lot of papers and other jobs to save up enough for my first Les Paul , which was a wine red Standard that I still have and love. I paid less than $300 for that guitar (1983). In the latter part of the 80's, the price differential between a Les Paul Standard and an American Strat was maybe $150 with the Gibson costing more. Since then, the Gibsons have gone into the stratosphere (pun intended) as far as price is concerned while their quality went south. Fender got more expensive, but not out of line with what a musician can afford (one of you points in this excellent video). Disclaimer: I haven't compared guitar prices or the quality of new guitars for over 10 years. This video is excellent and I will continue to enjoy my 2 Les Paul Standards (early 80's and early 90's), my mid 80's Strat and my 90's Parker Nite Fly (great guitar). Thank you.

[@mav9932]

Gibsons are really the “someday” guitars. Sure, they’re really cool and most people really like them. However, they’re so expensive for the nicer and vintage spec models that it’s going to take forever to save up to buy one for a lot of musicians. Other brands just have better value.

[@dakotamorgan6594]

This is so true. I just turned 30 this year and bought myself a Les Paul standard to usher in my next decade. However I have owned like 5 fenders over the years because I could afford them

[@Dude_Slick]

I don't think value is the word I'd use. I would buy an Epiphone that feels great to play, before I'd resort to anything Fender.

[@dakotamorgan6594]

@@Dude_Slick I'm not sure your comment makes sense, or I'm just not understanding your view point. He was saying other brands offer more value for the money than Gibson, but then you said you would buy an Epiphone over anything fender? Wouldn't a high end Epiphone with nicer specs cost you 600-800? That's right around a player series fender which is a very good value for the money.... Mid range fenders and epiphones seem very similar to me on the quality for the money scale.

[@Dude_Slick]

@@dakotamorgan6594 Value is subjective. I find no value in playing a Fender Guitar. The best Strat feels nowhere near as good to me as a $400 Epiphone Dot.

[@Dude_Slick]

@@dakotamorgan6594 The difference between the two brands has nothing to do with the name, price point, or even build quality. The difference is how it feels to play. And that (at least for me) comes down to scale length. Some people prefer the long scale length of a Fender, while others like the shorter Gibson scale. A buddy of mine swears by PRS, which sits right in the middle. Hope that clears up my feeling on the matter.

[@simonbk]

Another great video, Rhett, thank you! I'm a Gibson guy, specifically a Les Paul guy. Not a knock on other brands or models, just my preference. Having said that, the inconsistency is beyond frustrating. I have played far too many LPs that just didn't speak to me -- not that they were bad, just not the "right" one -- as opposed to Fender instruments that, while not right for me, fell within a much narrower range of feel, sound, and vibe. I know where a Strat or Tele lives, and most of the ones I've played are in their zone. Again, just my opinion. I agree that current Gibson leadership has done a lot of good things, but they're not perfect. The new McCarty "lost design" release is a curiosity at best, but to only build a handful of them means 99+% of us will never even get close, making it a waste of time, effort, and money for the broader guitar market. Same with all of the other super-limited pieces, what is that model accomplishing in the big picture? How many people are looking at those items and saying "It's out of my reach, but I'll go out and buy a different instrument, unrelated to that special model"? Another thing I wish Gibson would do is open a mid-tier facility. Fender brings their players along from the inexpensive Asian models to the MIMs and on to USA-made instruments. Whether it's true or not, a lot of people think Epiphones aren't on a par because of their provenance, while a fair number of others scoff at paying at or about $1000 or more for an Epi. If Gibson shuffled the deck and introduced a mid-level set of instruments that sat between the overseas production and Nashville, I think they'd find a willing customer base. You're correct about youth marketing -- why isn't Gibson working with H.E.R. type of artists, why does it feel like the company has just given that battlefield to Fender? Finally, there's the price. Again, it might just be perception, and it's hard to make this an apples-to-apples comparison, but it seems like your dollar goes a lot farther in California than it does in Tennessee. Even for people who can pay the price, it's a consideration, so imagine what those on a tight(er) budget are thinking.

[@Hey-Its-Dingo]

Another thing is, if you're on a tight budget, but you want a cool LP guitar, you could literally buy a decent quality single-cut, kit or pawn shop, and do a few weeks of KZbin tutorials on wiring and painting and make a killer guitar with that style, hell if you know where to look, and are patient enough, you could even add full binding and still be about $4000+ cheaper than an okay Gibson name brand.

[@KenTeel]

What style of music do you play? Are you over 40 years old?

[@Hey-Its-Dingo]

@@KenTeel If you're talking to me, I am 30 years old, if you're talking about Bruce, who we are both replying to, I have no clue. (And for the answer just in case, I'm just a hobby player who mostly plays bass, and I like several different genres of music)

[@craigwillms61]

I'm a Gibson guy, specifically a Les Paul guy - as well. I have all kinds of guitars, but I fall back to the LP constantly. My Strat is the only guitar I will never sell, it's that good. I'm 60 and have owned a little of everything imaginable. Guitars are awesome.

[@trippgoldsberry2694]

Yeah, you can pay $2300 for a Les Paul Classic from the "Modern" collection and not get locking tuners! If you want locking tuners, you have to step up to the LP Modern for $3k. But you still won't get stainless frets. I get that the "Original" collection guitars won't have locking tuners because they weren't on a 50s or 60s LP, but no locking tuners for a "modern" guitar that sells for over $2,000? For $2,500 on a Fender Ultra Luxe (strat or tele) I get stainless frets, locking tuners, a compound radius fretboard, and an upper-register access carve.

[@tonedowne]

My issue with Gibson is that they don’t sound like I expect them to until they get into the very top price bracket. Why pay thousands for a “cheap” dark, muddy, physically heavy, hard to play LP, when there are so many other options that sound better and don’t physically get in the way of the upper register. Gibson are a fetish brand now, like classic cars.

[@HARwinsOUTagain]

Agree. Their quality control is still a problem. Shouldn’t have to start having things done well from the +$2000 range.

[@BaldPerspective]

Also agreed, but, V's & SG's are really good for getting to the upper register.

[@rksnj6797]

Agree. If they continue to survive, they'll be a boutique brand for, as Rhett stated, Boomers and Gen Xers who have the money to buy them and want one because their heroes played them way back when. Even then, will they get played or kept in a pristine condition (hardly played) as an investment like art or classic cars?

[@spikesguitarcamp]

So true. I had plenty of crappy lower end LPs, and until I bought a Custom Shop model, I never realized what an amazing instrument it could be.

[@RayJCanPlay]

Depends almost entirely on what Amp you use with it.

[@glennw3909]

I’ve started to branch out and look for local guitar makers. I love the idea that we have legitimate guitar makers in our own backyard. Thanks for the video Rhett.

[@TheGreatGadfly]

They are usually great. Unfortunately when it comes to selling or trading, Gibson and Fenders are easy to dump on CL and Reverb.

[@braedonmorrissey7548]

@@TheGreatGadfly is CL Craig's list? I am dumdum

[@rolyat]

@@braedonmorrissey7548 yes.

[@rbilleaud]

Thanks for the plug. I'm not quite there yet. Mostly make guitars for myself and friends, but I have people comment that I should do this for a living. It's a labor of love for sure, and there's no glamor in it - or money, for that matter. But the ready availability of parts makes it a project most anyone can undertake. I remember when I first started back in the early 80s, there were only a few specialty stores that catered to us. Now you've got Stewmac and the like where you can get so down in the weeds you can wind your own pickups. Crazy. I actually am thinking of trying to recreate a Charlie Christian pickup for use in my own brand and maybe take it commercial.

[@NoNameForThisGuy]

It’s related to tone, IMO. 25.5 scale vs 24.75 (Fender & Gibson respectively). The longer scale lends itself to brighter, more jangly and cleaner tones like you hear in modern pop/rock. Gibson guitars still have much love from those who go play crunchier and want darker tones.

[@bluematrix5001]

That is something I want to hear with the same Guitar model in both scales....

[@NoNameForThisGuy]

@@bluematrix5001 pickups make way more of a difference, but the looser strings of a shorter scale are discernibly darker to my ears. I was able to test that on 2 PRS SE semi-hollows with the soap bar pickups: one a 25 inch scale, one a 27.7 inch scale, and the longer baritone, playing identical notes, sounded brighter. The reason I mention pickups is because Rickenbackers are also 24.75, but are known for that bright, jangly tone. Pickups make way more difference, but scale factors in.

[@bluematrix5001]

@@NoNameForThisGuy vthe sacle difference is so tiny that I am sure there are so many other variables that make a way greater difference

[@louaguado995]

scale length really has nothing to do with tone. It's more of a feel thing, longer scale guitars play stiffer and the frets are wider apart, not good for anyone with shorter fingers

[@bonnevillebagger9147]

@Mr. Big Squid John 5 and Jim root enter the conversation. Really you should include all the super strat players too, because they are playing fender designs.

[@ourworld1466]

I think another overlook the aspect is the fact that Gibson under the former leader ship, really treated their dealers like crap. Several guitar stores that I normally go to in the Pittsburgh area that have sold Gibsons for decades do not have one in the store as of now. They’ve just now started talking with Gibson again about actually selling their products.

[@MiketheNerdRanger]

I'm in my 20s. I hadn't really thought about this so it was really interesting putting it into perspective. I've been looking at Ibanez and Fender a lot, not really Gibson; they were just too expensive and didn't appeal to me. But when I see something like the H.E.R. signature from Fender I *IMMEDIATELY* fall in love with it. I didnt know it was a thing happening on a broad scale.

[@braedonmorrissey7548]

Same to be honest... I grew up listening to metal and rock played on Gibson's my whole life except for a few artists with Ibanez and Jackson's

[@myopicautisticmetal9035]

Fender didn't just design his guitars to be cheap and quick as Rhet claims, he did it because guitarists told him it was a hassle to get re-fret and neck resets/headstock repairs on Gibsons, so he designed his guitars with bolt on replaceable necks.

[@MiketheNerdRanger]

@@myopicautisticmetal9035 true; I do think Rhett knows that and wasn't strictly saying that *isn't* a reason he designed bolt on, I think he's just stating the reason that's most relevant to his argument. But yeah I won't cry *too* much if I break my Fender neck, but if I broke a *Gibson* neck,...