Why NijiEN's Luxiem was Successful

Luxiem enjoyed an explosive success and has made their historical mark in the industry by signaling the first turning point for male VTubers in the English scene.
In this video, I talk about why I think they succeeded, their potential effects on the industry, and how other VTubers and companies can learn from them.
Like and subscribe for more content! It really helps a lot. This channel's purpose is to archive important moments, history, and cultures in the VTubing industry. These include influential figures, memes, milestones, decisions, and trends. Basically I'm a historian but for VTubers. If you think I missed something, drop a comment!
Links:
- TWITTER: / vtuberhistorian
- FACEBOOK: / vhistorian
- PATREON: / depressednousagi
- If you have business inquiries, reach out at: [e-mail]
Thumbnail Art: yuhki_6o/status/1...
0:00 The State of VTubing
1:39 The State of Nijisanji EN Before Luxiem
3:32 How Luxiem Exploded in Popularity
10:06 How Luxiem Overcame the Issues of Male VTubers
15:51 How Others Can Learn from Luxiem (Holostars Comparison)
19:32 The Hope in the Dark for Male VTubers
20:27 Thanks From Me
#Luxiem #Nijisanji #VTubers

[@Isaac_Lising]

Luxiem extremely feels like chilling with the homies. Their chaotic tendencies were blended well, and the fact that they are very talented in their own fields just makes it _chef's kiss_

[@ryanvenjoyer]

That's the Nijisanji experience. Seen hundreds of major streamers and vtubers, but never cared to watch whole livestreams until NijiEN

[@JAzure-hk1sx]

True indeed. Not gonna lie, i dive on both group and i kinda can't really chill with the girls stream. Then holostars, i enjoy them for sure, but i kinda lacking on understanding on what they said, so yeah. And there's id, which, both somehow anomaly on its own for the respective group. call it nationality bias, but yeah i do enjoy knowing what they're talking and what on earth is happening. Then there's luxiem, which, somehow i could chill with, just like you said, it's like chilling with the homies.

[@MrTigracho]

Yeah, either one of them start the Chaos, or/and one of them reacts to the Chaos. Is like watching a Sit-com sometimes.

[@user-bx8eg9vw9w]

Their homiesexual humor (mostly Voxand Mysta) and their overall dynamic reminds me of a group of high school boys. There's that one person who makes the dirty jokes, one that goes along with it, one that needs saving from the group, one that is actually normal, and one that has no idea what's going on

[@kurosumomo]

As does most of Nijisanji, that's the difference between Holo and Niji, that's why I personally enjoy Niji livers a lot more than Holo idols, it feels like you're watching a human instead of a product. They are allowed more freedom of expression and aren't held to some superficial nonsensical standard in a virtual world. It's like watching normal streamers but with avatars instead of camera.

[@elina1271]

The Dad The Chill The Dog The Pog and The man who Smells

[@Isaac_Lising]

"You smell~"

[@maxiwaxipads]

Just like the bee that seeks your honey

[@najmihasmid6569]

@@Isaac_Lising 😳

[@Kxkichi.216_]

You S m e l l s

[@maybeitsyou7]

Ike's death metal scream is something else

[@suihank6297]

As a Japanese fan of Luxiem, I have to say that Oliver Evans played a great roll to let us know about Luxiem. Oliver is very fluent in English even though he is a member of Nijisanji JP, and did collabs with Nijisanji EN girls. The most important thing he did (I think) was he advertised the debut of Luxiem in Nijisanji Official Channel at the time of Nijisanji Mario Kart Tournament, where about 40,000-70,000 people were watching. Many Japanese people including me were not aware of their debut until he told us. Moreover, Oliver was one of the host at the debut, which made us interested in watching the streams. Literary he is breaking the barrier between JP and EN branch. I'm new to Nijisanji (since Eden-gumi) , this is my viewpoint, and not used to writing in English. Sorry if I made mistakes.

[@DepressedNousagi]

You did good! Thank you for this, I wasn't aware that Oliver even advertised their debut.

[@SelecaoOfMidas]

I can see where that would help. That announcement to the majority Japanese audience in that big collab stream, and Oliver being a recognizable face on the Nijisanji English stream co-hosting with Elira (I think), helped spread awareness of Luxiem as a whole for that side of the Nijisanji fandom. Small part, but it does help.

[@MrBezazel]

Wow great job Prof, I had no idea, thank you for sharing that with us!! It makes me realize how privileged I am to know English so I can eat streams up easily, but it's not the same for people who are non-English speakers. I am still in the same boat since I have been a fan of Kanae for a long time and have to wait for translated clips. Thank you for continuing to support the boys anyway and sticking by them!

[@myaajackatsumu]

Really, hats off for Oliver Sensei. Kudos to him

[@nariyuki4376]

As an Oliver oshi, you have no idea how happy i am that someone pointed this out, thank you so much for commenting this.

[@Splashyyy]

What I like about Nijisanji is that they don't really seperate their female and male VTubers. They can just naturally and organically collab all the time. In Hololive the female and male talents are strictly seperated. So in Hololive collabs between female and male are quite rare and Holostars just feels like a side product of the company that they don't want to associate with their female talents.

[@digivagrant]

Ollie collabs are always a blessing ngl

[@dumbbanana4334]

@@digivagrant true :(

[@KryaDiere]

Personally feel this is the main reason^^^ I'm female and followed mostly Kuzuha and Kanae, but I also love some of the JP girls because I saw them play games with these two and I'm subbed to them and give them sp. I know it's the same for Kzh; he has a lot of male fans because he's just that funny, but let's face it most male otaku won't click on a male vtuber, so the mix gender collabs help introduce them to others.

[@devaraft]

@@digivagrant I feel like Ollie feels this too that's why she tried to promote holostars and even set up the among us Holo ID x Holostars collab. Even other Holo ID members do a collab with Holostars from time to time. But that's the thing, they had to initiate the collab every time themselves and they can't push that forever.

[@akirasakura7449]

True, this what i feel. I feel like hololive company doesn't promote holostar enough. Because i don't even know they existed before. I thought that company only have girls so i don't follow since i'm a girl and i don't really enjoy girl contents. But then suddenly i found out about holostars. Hololive company kinda separate boys and girls. I like nijisanji girls cause they seem free. Nijisanji doesn't separate girls and boys. And nijisanji kinda seem more free with collabs, contents and such. No hate for hololive and holostar since they are great but i just don't feel like it when i watch them. I feel bored because lack of variety of collabs. Nijisanji always collabs not only among niji but also outside such as vshojo. But all in all, they all so great in their own way.

[@lawofbob]

I think the biggest point you missed was the zero gender barrier. It's just really nice having male/female relationship dynamics in the vtubing space. It's made the nijisanji En girls better (particularly reimu) and made it more acceptable to watch male vtubers.

[@ordinarytree4678]

I so agree about Reimu! It feels like she vibes really well with the dudes, like shes used to being around brothers or something.

[@graycat7704]

Yeah before Reimu to me was the weakest in ethriyia but after luxiem my thoughts have change. Overall I just love all of them.

[@tuck234]

Biggest thing too recently in fact is Nina doing a off collab with mysta, vox and ike. It was some really good stuff and showed they bonded more genuinely imho and shared their impressions and also their fears they had. Especially Mysta who has said IIRC that his introversion was something he always worried about and wasn't too big of a fan of big collabs because of it. I love that he tries tho to change that with recent streams and Ike supporting him during the Among Us collab to help him have his turn to speak was honestly very beautiful. He and all of Luxiem and now Noctyx have given literal 120% in everything they do.

[@Fireholder1]

He did address this point, more than once, when he referred to the 'idol culture' and its 'gachikoi' fandom that demands that barrier and - with few exceptions - flips the fuck out when it's crossed.

[@Ten_522]

Yess!! The dynamics between their male/female talent are so entertaining and diverse (I enjoy Reimu, Nina, Pomu, and Selen's dynamics with them a lot~!) The guys and girls lift each other up and it's so great to see. ^^

[@TheRiquelmeONE]

There was also a lot of support for the Luxiem guys by the other Niji Members. Especially Nina Kosaka did a great job helping them out in the beginning and creating a really fun atmosphere. NijiEN just feels like such a close group of friends who have tons of fun together without any gender barriers. If we compare how isolated Holostars seemed/seem in the hololive community, it's no wonder why they didn't do that well.

[@BramLastname]

Nina was a gateway for both sides of the fandom, As she wasn't just there to hype up their debut for existing fans, But also provided the perfect introduction to the other waves for new Luxiem fans.

[@raynhylance3546]

@@BramLastname Nina "I'm a simp, honey" Kosaka

[@BramLastname]

@@raynhylance3546 Haha yeah, I loved how she was just allover the Luxiem streams, I didn't know anyone in Nijisanji when Luxiem debuted. But after a few Luxiem vods I knew more about Nina then about Shu, Which was just so strange to me.

[@dadadaidk9352]

@@BramLastname same actually the first ever time i watched luxiem was on nina's stream

[@vim9099]

@@BramLastname I agree with this. I used to watch Millie only, until Nina also caught my attention. And through Nina, I became interested in their group (Ethyria) as a whole, and eventually in other NijiEN waves. Everyone's synergy is just amazing despite their different personalities.

[@aobasuzukaze1032]

Also small detail but the freedom to collab with anyone could attract people from other fandoms to subs to them. Like Vox and Luca has appeared in Ironmouse stream as a guest or as a stand it when she went to bathroom in the middle of her subathon. I think the best step for Luxiem is to try and maybe stream on Twitch once or twice.

[@soranai4851]

true... i mean i found nijisanji through vox and ironmouse speak of the devil

[@RozieMi]

Mysta has done a spontaneous Twitch stream and plans on doing more, so it's definitely possible for them to draw in those from Twitch to their KZbin for scheduled streams.

[@hedone6916]

Ike is going on her stream too! I hope Ironmouse invite Shu and Mysta too.

[@berdeng]

Oh yeah I feel Mysta is definitely trying to tap into the Twitch market with him trying it out already. It's interesting! He's also the one who seems to be really trying to grow their reach like he's telling the other NijiEN streamers to acknowledge clippers and interact with comments after the stream has ended because it helps the algorithm etc. Plus he's v active in interacting with his mods and fans. He's taking advantage of all the eyes on them and I'm all for it, good for them~

[@lanceokami3567]

As of right now (March 1st 2022), Luca and Shu along with Elira and Pomun are in a collab playing Friday the 13th with Ironmouse, Nyanners ALONG WITH Corpse Husband and Sykkuno

[@Tyuzinhuh]

I think another great factor for their success is that, it's not that their unhinged and very laid-off feel was exclusive to them. The whole of NijiEN has this lax feeling that you are just hanging out with a friend and not this professional under a contract, SPECIALLY in their crazy collabs. Hell, even if Luxiem still interacts with the community more, the EN girls were already pretty big into it too. Seriously, look for almost ANY clip that has Nina on it... You WILL see her in the comment section. So when Luxiem came and just added to that feeling tenfold... It got traction since it basically made the whole of EN better for just being there. So I'd say the whole "family" dynamic that NijiEN has is also one of the helping factors IMO.

[@jjQlLlLq]

I agree. The girls by themselves were already something. Then the boys came and it feels like EN's dynamic evolved, I think because there's girls & boys now, so their gender difference introduces new kinds of interactions between them.

[@NevaRthelesser]

It definitely attracted people who are REALLY WEAK to found family tropes (totally not talking about me)

[@shiocleooo2490]

they indeed don't feel like under a contract. i remember millie said "my stream my rules" when she ditched her scheduled outlast game just to play 1 game of aram with fellow niji en livers 🤣 heck even when they talk about how manager san might scold them just feels like talking about a teacher and they are the students. selen and kanae bullying each other? unhinged dragon taking on THE KANAE SENPAI 🤣 en taking a representative from id kr and jp (mika, hada, oliver) like its the most normal thing to do

[@ordinarytree4678]

@@jjQlLlLq one major sign of that is Reimu. Without Ike and Vox collabing with her I would have passed her over. Somethin about those two really made her open up idk.

[@xHeyItsCami]

Tbh, I wish channels would translate entire vods for non-english nijisanji streams because I love the family vibe that I find in the EN streams, and just the mannerisms of the non-EN streams give me the feeling that it's just Nijisanji as a whole that's like that. I loved that one Phasmo collab with Petra, Selen, Uto, and Chigusa because there was basically live translation non-JP speakers through Petra. I do think I'd still prefer if someone would go through and translate full VODS but I'm willing to sit through certain streamers and be clueless about what they're saying

[@kindcow5788]

I still remember when hater said that they'll failed just because they're male vtuber before they even debuted, I'm glad that they can prove them wrong.

[@velveteensallet949]

Same thing said about HoloMyth. Sometimes, you just gotta take the plunge and both Holo and Niji did at different points.

[@BramLastname]

The thing is I doubt any female Vtuber would seriously talk about stuff like how it feels to get your nuts in a twist. And while I'm not actively looking for that kind of stuff, That does show a big part that was missing from the Vtuber scene.

[@MrTigracho]

@@BramLastname "How it feels to get your nuts in a twist" Let me guess. . . you watched Enna´s Birthday stream or clips too?

[@BramLastname]

@@MrTigracho well yes, But it was more an example to illustrate a point, I could've used Luca and Ike confirming the bro-code and the point would still stand.

[@aheumedivirtoXD]

@@BramLastname Sorry for being off topic but what exactly is a "bro-code", sir, if i may ask? :D

[@astronaut798]

something i noticed that i really like with luxiem is how well the characters fit the people behind them, especially with their voices and personalities. their voices fit their designs really, really well--you don't have to be an english speaker to be intrigued by the way they all talk, and i think that's really important. no one would want to sit and watch someone speak for several hours if they didn't love their voice to some degree. well done on nijisanji's part for casting such talented people. i also think the way their roles and personalities coincide can even serve as something to laugh at when they dont exactly align (e.g., mysta being a "naturally born genius detective" who's slow and comically dumb sometimes, or luca being a "scary and intimidating mafia boss" who radiates the energy of a lovable puppy). its so interesting how well they can still pull off playing their characters even when their natural personalities don't align with how their character "should" act. it feels like a charming twist on the tropes they have to work with, and i think everyone loves it when characters go against the trope a little. its just so fun. i love them all. stream hope in the dark edit: also! i wanted to mention something in addition to luxiem attracting JP/CN fans to EN. ive noticed how luxiem encourages non-native english speakers to practice english more, which is really good! they're very supportive and even make efforts to praise non-native english speakers for trying their best with the language, which is heartwarming. ive also started practicing japanese more after watching ike and shu, and im sure im not the only one. its like two worlds that were separated by a language barrier are colliding, and im happy to see it.

[@copengrind]

So apparently nijisanji matched the char design with the people behind them (like, based on their voice and personality). I heard this from a video of their company tour.

[@astronaut798]

@@copengrind oh really? that's so interesting! i guess that explains why their characters all fit so well lol

[@MrTigracho]

@@copengrind That was a good move.

[@tuan4482]

@@astronaut798 the one special case is with Kyo Kaneko. his voice is very very much a black guy with a masculine low voice, but his character is well… boyish and has long hair with vivid hair color. but somehow, that makes him very attractive and entertaining to watch, especially with a very sassy personality of him😂

[@philomena722]

I’m glad that Luxiem exists because in the beginning I felt like the vtuber scene was catered more for male fans, which is why Hololive never appealed to me. Luxiem just opened that door for me and they are so good at doing what they do. Because of that I also started getting into the Nijisanji girls as well (Rosemi is a such a cutie pie and Pomu is my spirit animal) and I just love their chemistry during collabs.

[@kyla_vina9410]

Same I only really got into vtubers because of luxiem and then I got into nina and selen aswell.

[@xHeyItsCami]

I don't think I'd watch vtuber at all if not for Luxiem. I've added Uki and Fulgur to the livers I love, but idk if they would have debuted if Luxiem hadn't succeeded as much as they did.

[@rika1044]

@@xHeyItsCami they would! Since it's already scheduled from the start. I kinda expected noctyx debut when obsydia did a sudden one.

[@hippybecca]

Yup I was a girl over here just waiting for a male vtuber to simp over.

[@ReblazeGaming]

Despite being a guy I feel that Luxiem got me into nijisanji more, I already watched a few of the girls like Rosemi, Finana and Selen but there was missing male vtubers I could relate to. Then Luxiem join and solves that which makes me watch more of nijisanji in general.

[@96tax]

being a nijisanji fan doesn't mean being a fan of every single nijisanji member, it means finding a liver that you like, you don't don't even need to know every member to be a nijisanji fan, bet even some of the livers don't know every member

[@rafiqdzulfiqar238]

What a nijisanji fan bro what you said genuinely describe what is a fan like I could be a kpop song fan but I could also like jp song it's like I don't like california but I like new York you don't have to said like this is just nijisanji fans only does bro it literally what everybody do you don't have to like everyone

[@moupurii6519]

Well said

[@Vitx0o]

I've seen so many vtuber fans refuse to watch Nijisanji because they're overwhelmed by the number of livers there are in Nijisanji but dude... that's the point? Don't try to watch everyone lmao just one or a few you vibe with and you'll eventually familiarize yourself with most of the rest

[@rafiqdzulfiqar238]

@hanako part if the point is absolutely correct but why I'm mad at this is he said "being a nijisanji fan" like it's just a nijisanji fan traits while dude all types of fans does this like you don't have to said nijisanji fans mean it's kinda basic that every types of fans like that it's you watch someone in the group you love the group but you don't see thsi guy stream it generally what a fan is for me

[@user-hh5xh6ne1y]

@@InFiNiTeO7 you underestimate our power. But also, being a hako-oshi or a fan of Nijisanji as a whole isn’t as hard as anyone thinks it is. Although there are talents that are bigger than the most, Nijisanji as a company is pretty good at exposing other members for events, gatherings, and friendly company competitions. And it’s not just the company themselves, but the members do too. Chances are if you watch one or two of them, you’re slowly start branching out to/learning about others because of the collabs or coworker/friendship ties. Not just the japanese branches, but they have a lot of gatherings with members from other branches as well. If you like Nijisanji enough to watch these HUGE company events whether sponsored or just a bunch of friends wanting to do a friendly competition (like their annual mario kart competition that has over 30+ competitors, baseball koshien where I’ve seen 50k+ watch only the members drafting portion for the teams, unit song festival, mahjong tournament-the list goes on) it exposes you whether you’re watching for 1person to EVERYONE. Even the hosts themselves introduce you to them and their fanbase. It’s really neat, super wholesome, and truly gives you a since of family.

[@adisrapromthep5912]

Not only the Luxium boys are immensely talented, their design are just right. And now that Noctyx is here, welp. While I personally think Luxium have much better designs, Noctyx personality grows on you. (And Alban Knox is gaining followers at ridiculous rate. I guess that the power of cat boys) in the end they are just really fun and are very talented.

[@roselrii]

omg your opinion is 100% based can we be friends

[@adisrapromthep5912]

​@@roselrii Yess. I typed that when I was sleepy, there's so many typos XD

[@adisrapromthep5912]

Actually there was another thing I was gonna add. That is how Luxium boys feel like men and not exactly boys? Like the girls feels like younger girls(teen and YA) except for Nina (who is the one female Vtuber I'm can connect with more the others) But Luxium feels more mature even with Luca and Mysta being puppies of the group. That's also probably why it doesn't feel awkward when they throw adult jokes everywhere. I actually first found Mysta from some of the viral tweets. Like the rice thing.

[@tsaynami]

wait till uki covers a kpop song and he will surely pop off XDD also fulgur with his danmei fans lmao

[@adisrapromthep5912]

@@tsaynami Yess XD Also wait for their collab with Luxium and the girls. It's going to be so fun and more people will come their way.

[@madison8818]

One of my favorite culture in Vtubers is the interconnectedness of the community, and I love Nijisanji EN isn't shy. The boys mesh so well with the girls' insanity, and really benefitted from the previous waves what to expect and boundaries set. So you see them in clipper's comments, collaborations with other vtubers like indies or Vshojo, and even interact with famous personalities. Heck, during "Speak of the Devil" by Ironmouse with Luca, they talked about their Monster Hunter game offstream session with Sykkuno. So that's pretty pog, and love to see how Nijisanji will shake up the vtuber world.

[@MrBezazel]

I agree, I remember the community at first being like "Uh oh the Luxiem boys aren't ready to be bullied by the girls" and "They don't know what hell they wandered into", but let's be honest. They have their own brand of chaos, they practically have been living in that hell already lol

[@morroc6846]

@@MrBezazel Luxiem just brought a breath of fresh air in the vtuber space, they meshed so well with the girls that helped a lot of them to have more growth, just look at the numbers before and after Luxiem, some girls from NijiEN where in a limbo in subs numbers and after Luxiem debut a lot of them had a really good growth, they debut brought a new wave of fans to NijiEN and with this a lot of people started to sub to the girls to.

[@ReblazeGaming]

@@MrBezazel People were thinking the boys were going to be bullied and here we have Luca the extroverted menace terrorising people with deez nuts jokes and in minecraft and Vox who I don't think could be bullied/ his arguments with Reimu, and the rest are just as crazy.

[@MrTigracho]

Also, Luca might have started the Pog Varus.

[@RuraRuii]

Luxiem was literally what got me into watching V Tubers their humor and personality and also their debut was so good and funny ^^

[@BramLastname]

Luxiem filled a niche that a lot of people were painfully aware of, But nobody had figured out how to fill properly just yet.

[@user-wd9ru5nx4d]

Imo as a girl theyr all also pretty interesting and have different things that draw me in. Shu : laugh, singing, quiet but gives witty jokes. Ike : gap moe, calmness, sane man comments. Luca : Lucy , optimistically hyper, himbo. Mysta: sad edgy boi, endearing stupidity. Vox : deep voice , old man humour , arguments. - these descriptions can be quite overexaggerated so yea have a good day everyone

[@BramLastname]

As a boy, they were the first Vtubers that weren't just oblivious to what men are like, Which made them a lot easier to watch, Cuz being a bro is kinda a big deal to men. (I'd like to preface that being a bro isn't necessarily tied to gender, It's just that generally women just act different towards men then men do.)

[@user-wd9ru5nx4d]

I find that quite true too honestly since they sound normal yknow? And also talk normally or as you'd expect a friend to, a weird friend yes but it's welcoming. There's not too much fanservice or overly exaggerated voice that baits you.

[@BramLastname]

@@user-wd9ru5nx4d yeah and that's part of the appeal, They use exaggeration as a tool, Not as a defining feature. That's why Hololive couldn't've pulled this off.

[@rumefreya]

trueee lmao vox is a boomer xD

[@zaid5398]

you perfectly described them lol

[@DepressedNousagi]

A couple months after their meteoric rise, there has been ALOT of unexpected developments, and a lot of the things I have said aged like an abused kid celebrity, especially in regards to their target demographic, gachikoi and simping culture. I'm just gonna toss that out there. And lol, imagine thinking parasocialism was exclusive to Hololive. Must've been drunk when I made this

[@Shia-san]

Kudos for putting out an updated comment! Always appreciate the time and effort you put into your content. Keep up the good work. PS: I love how I can immediately tell what you mean by your comment about the lack of simping culturearound Luxiem being outdated. Maybe a video in the future?

[@vincenttorrijos9680]

Oh boy, first ive heard of this, def gonna be looking for an update now.

[@NettoAzure]

Yeah, the reinforcement of rules this week and Noctyx learning to put the foot down early on is something to highlight for the next male wave coming out soon. Edit: I mean there has been a great many lessons learned since Luxiem's debut half a year ago, hopefully your next video can help point out some tips for StarsEN and 6th NijiEN wave. Time wise it's due for announcements on the last round of auditions.

[@DepressedNousagi]

@@Shia-san I'll definitely be making an update in the future.

[@Shia-san]

@@DepressedNousagi Thanks for answering

[@PDS350]

I have to add one element that makes Nijisanji pumping out waves easier for the viewers. The ammount of collabs and the number of people on each collab, as well as impromptu collabs on every channel, makes it so that you can start by only focusing on one streamer, and then finding out who you like by watching collabs on their channel or channels where they appear. I feel like with Luxiem the amount of collabs increased exponentially, or at least it feels that way since NijiEN increased by 50% at the time (now 50/50 male and female, doubling in three months). There's also the main channel collabs, where everyone from the branch participates in a game show or competition of sorts, allowing them to show their personalities to the viewer-bases of all the other members. Of course this isn't the reason Luxiem got popular, but I believe that's how they can debut a massive number of talents constantly, and why it can benefit everyone else.

[@digivagrant]

look no further to the Minecraft meta Council got to use and how well that worked out for them.

[@nitsuji6705]

As much as I love Holostars… they are Yagoo's personal experimental group that he loved deeply and fought tooth and nail to not get axed. They we're a product of unfortunate circumstances and to me they were my JP "Luxiem" :(((

[@rosegold7122]

I feel sad that holostars remain underrated. i believe that more collabs outside of the group are definitely a good way for them to be introduced to other audiences.

[@crazizzle85]

They're growing. Its just growing slower.

[@rosegold7122]

@@crazizzle85 True, been following them for a long time now. I feel so proud for every milestones they accomplished 🥺

[@24hr-Gaming]

It was pretty evident that Cover didn't support them much and as a result the overall impression of Holostars even under Holopro fandom was bad. It's better now for sure, but it's a little heartbreaking that them being guys wasn't the main thing holding them back, it's that Cover didn't believe in them and they had to fight against that and they still have to fight against that. It's only recently that Cover has been up front about Stars support. I was shocked that they were included in the 3rd fes art. And more of their staff has been speaking openly about how Stars is part of Holopro, but why did it take two years? They all had to fight to get over 100k and it didn't need to be like that. It didn't need to be constant "Is Stars even part of Hololive?" EN gen might be the push they need. I am not really sure about how well Gen 4 will do if Cover continues to take the chicken approach. But hopefully with EN they actually try something new.

[@morroc6846]

I feel like Yagoo really wants to Holostars succeed every time I see him retweet any thing Holostars is doing, different from the girls (they are already pretty successful themselves), Now that Holostars are doing more Collabs with NijiJP livers, they are gaining a little bit more of eye on them, specialy our Son with his collabs with NijiJP girls and Hololive ID. I really wish Holostars succeed, I really hope Cover go back a little and starts marketing Holostars being streamers and not Idols, this will give them much more freedom, I feel like Idols are so restricted in their bubble.

[@azulyraazul9287]

My top 5 reasons as someone who did watch holostars and NIJISANJI JP male talents before nijisanji EN came into the picture: 1. The BL potential (I'm betting on this being the reason they attract so much japanese, Chinese,etc attention) 2. They are different enough between each other to not feel like the same person copy pasted but similar enough to feel like a group of friends. 3. Marketing and innovation (fresh male industry vtubing industry and debut song obviously since it allows you to see the talent already in a short and clickable video) 4. Community (i didn't have much faith in them at the start but the clips brought me in) 5. Character Design (they have to be hot and memorable enough of course)

[@NevaRthelesser]

The biggest reason for me was the character design ngl, I really really liked them, the most aesthetically pleasing designs to me I've seen in a while.

[@azulyraazul9287]

I forgot i posted this, but i don't mean these are the reasons i watch them but the reasons i think they are popular lol

[@chebelme]

@@NevaRthelesser this is true for me too. I've never been into vtubers but i know they exist and watch a couple of them before. But me watching them wasn't mainly because of the vtuber but because of the content. However when i came across luxiem (the first video i saw was with vox and mysta) i got so curious because of their design. I also got a good laugh because of how goofy they are. That's why i started checking them out and boom I'm in love with them now 🥰

[@noelle1030]

For me, it was their personality and genuineness lol. I didn’t really care about them before even though they have good looks because I’ve seen many male vtubers with good looks. Sure, they’re handsome but what I was looking for is entertainment. Apparently, they’ve got interesting personalities. I also like the fact that they don’t hold back and are not afraid (it felt genuine). They’re not even afraid to insult each other lol (may it be male or female). What made me fall into the hole so much is that they all interact like a family. I always love watching those who are close friends and they interact like a family because that’s something I don’t have :>. Also, they’re all very chaotic and I love it. I enjoy watching them so much because of those.

[@gram7354]

yup, I was one of those who got into Luxiem cause of all the ships that surrounded them. This video made me realize that male vtubers "catering to women" means BL action, because I'm more interested in shipping than simping. Though, later on, everyone comes to appreciate Luxiem for who they are

[@halaplutorue5530]

I feel like another important factor is how Luxiem seem more caring towards the fans. Members like Vox, Ike and Mysta constantly remind the fans that they shouldn't donate too much if they are struggling financially, they address the dangers of parasocial relationships, and sometimes bring up the importance of taking care of mental health. It feels like they truly care about their fans and that they would put their fans's needs above their own. This selflessness adds more to how lovable they are because they aren't always just goofy and silly, but they also have serious moments that make them seem down to Earth.

[@niihtmaer]

ive never seen vox address about the parasocial issues yet, personally i feel like it's damaging the community

[@Lex-xn6ub]

@@niihtmaer he’s addressed it several times, usually in more flirty-chat driven videos. He’s quick to remind fans he can be a ‘pit stop’ in someone’s life, but should not be a permanent figure, which tries to deconstruct the parasocial relationships that form. It’s hard prevent parasocial relationships forming tho with teen to young adult viewers who seek online solace for comfort, interaction, etc.

[@niihtmaer]

@@Lex-xn6ub i know about those, ive seen clips of it too but i don't think he's said anything about the fact that livers and fans don't know eachother and that he's not their boyfriend, nor husband. he's just an entertainor. if that's what you mean by "addressing parasocial issues" then that's not the one im talking about here. i do appreciate him for saying that people can't just rely on him for everything, and that there's a world but i guess you get my point

[@patch2932]

@@niihtmaer I don’t think he’s had to yet, I’m part of the Kindred (his community) and we’re overall pretty chill. Sure there’s a lot of flirty messages and simping that goes on but it’s all in good fun and I think everybody’s in on it. I haven’t ever seen somebody refer to him as their boyfriend/husband in a serious manner nor act overprotective or obsessive. Maybe there have been a few tiny cases here and there but I personally haven’t seen them. So far he hasn’t needed to have a serious talk about parasocial relationships because there haven’t been any forming and he doesn’t feed into them either, at least not on purpose, he just cares about his fans the way KZbinrs might, reminding us to take care of ourselves and live our lives outside of his streams. Meanwhile streamers like Pokemane and others *feed* into parasocial relationships because it makes them more money. Vox constantly reminds us not to donate if we can’t afford it. So overall he hasn’t talked about it in detail because he hasn’t needed to yet. But I’m sure if that kind of thing starts happening then he will.

[@niihtmaer]

@@patch2932 i heavily disagree, but that's just my opinion. sometimes i feel like his cn fans go too far, as someone who speaks a bit of mandarin, their chats can get parasocial at times.

[@Yourpalhui]

I think by far a good factor on why i managed to watch luxiem is just from the sheer amount of ads they were pumping out in my youtube and it caused a good amount of interest for a lot of people. Personally this caused a good amount of interest for me to check out their content at least once and instantly got hook. This entire video effectively summed how i felt and was overall super informative

[@dadadaidk9352]

plus all the edits the nijien's clip channels release are crazy like i watched one clip then boom my yt page was full of them but no regret whatsoever

[@NevaRthelesser]

It wasn't the ads that did it for me, but since I was following a lot of people at the time on Twitter, (before I mass un-followed accounts I lost interest in) there were a lot of people posting art of the Luxiem members, and I finally decided to check them out when a friend of mine kept posting the Noctyx debut hashtag. I can proudly say with confidence the first video/clip of Luxiem I ever watched was about Mysta being a bo'om. No regrets, the NijisanjiEN family (+Oliver-sensei) is just so wonderfully chaotic and wholesome at times it makes my heart clench with awe and a smile appears on my face.

[@teethcoat4274]

Damn I've been watching vtubers for years, why didn't KZbin give me any of the ads?

[@MGdrifts]

I think you missed the major things. luxiem was able to reach the EN community. therefore providing more clips. the major problem with holostars is the language gap. unlike hololive that has translated clips. if holostars had translated clippers they might have exploded also,

[@DepressedNousagi]

That is part of the reason yes, but when you consider that Nijisanji JP was SO popular even despite having less clips and the fact that Holostars, despite having their own hologra episodes and even collabing with other Hololive members like Mumei and Ollie, just goes to show that Holostars is actually really well-known, but not many people choose to go watch them.

[@rowega4468]

holostar has hard dedicated JP to EN clippers, even more so than NIJI JP mind you. You have to search it though. It is just that if you compare it to hololive clip and its popularity, then nothing can beat that. We are pass the stage to compare everything to hololive because it is a beast on its own. Try and look at other competitor instead. We have plenty in the vtuber market. Unless you want to speak JP clips.. then Niji is a beast on its own, but then again Niji is the beast in JP so holostar does not have a chance in that department.

[@ciapatyciapacz5354]

Have they actually reached the West though? Seems like core fanbase is still Asian fujos and they went relatively unnoticed to "mainstream" EN fanbase (which is primarily male and would find their intense fujo-baiting weird).

[@ma.2089]

@@DepressedNousagi I mean, I think it’s more the language thing. The boys got a boost for a while but it sorta fizzled out cuz the EN community can’t enjoy them as easily. I feel like the male idol concept isn’t completely holding them back cuz lots of vtubers break character, so the boys just not being idol-ish kinda works. It’s more so that it’s so hard to consume their content, but their Vtuber clips are still great.

[@MGdrifts]

@@DepressedNousagi they're known but sadly hard to be engaged. It's not just the language but overall culture. The boys culture in western is different from japan.

[@ShirO-xf9ug]

Luxiem debut was presented by Oliver Evans from Nijisanji JP and was promoted during the annual Mario Kart tournament (which is one of the 2 biggest events of Nijisanji) so a lot of viewers were Japanese

[@mikaeldwip.k8471]

im happy that they are growing so fast. wish them the best

[@sonnet8872]

Even as a male viewer i had the vibes of chilling with the boys in luxiem

[@BramLastname]

Yes and that's something the girls never managed to accomplish, As wonderful as they are, they're not boys hanging with boys.

[@kazuma3746]

i mean selen does that pretty well imo watching her in apex or any game feels like joking around with your gamer bro u know

[@BramLastname]

@@kazuma3746 I will give you that, But I think we can both agree "exceptions prove the rule"

[@kazuma3746]

yeah fair game

[@xHeyItsCami]

@@kazuma3746 Selen 100% feels more chill in her streams than the other girls...might be why I love watching her vods.

[@nocturnenix]

Luca was the one who brought me back into watching VTuber contents, most specially the NijiEN contents. He has this ray of sunshine, golden retriever-esque vibes and I loved it.

[@minchoi625]

He literally makes my day better with his jokes and energy 😭♥️

[@ratticustheemperor]

don't forget his booba. the reason i got into nijisanji was because i saw the clip of him denying his booba

[@sachi0488]

The entertainment industries always seem to underestimate the thirst of the female demography lol. Anyways, everyone has said all the reasons why Luxiem's so successful, but I think one more reason is that they're not only very entertaining individually but also as a group they feel balanced and don't outshine each other and really feel like a group of friends without it feeling forced. The multilingual aspect of NijiEN is also a lot of fun, like all the jokes of Shu and Oliver being "honorary" JP and EN members :P

[@MrTigracho]

As of today, June 10th of 22, yeah. you are fuckin´right.

[@ejboshart0161]

I started getting into Vtubers more with Hololive but have started to align myself more with Nijisanji. Truth be told, I don't mind male Vtubers at all. I just haven't clicked with any so far until the Luxiem wave came out. They seem more relaxed than Hololive, even though I know they obviously still have some contract restrictions and what not. I also think it's because of the chemistry they seem to have together. Idk.

[@Edgariki]

If you interested, check ID branch, or at least some translated clips. You wont regret it )

[@MrBezazel]

I don't want to say they don't have ANY contact restrictions, but they definitely are much more lax. Like imo the biggest issue with collabing for hololive is freedom to be seen communicating with the opposite sex outside of your company, but NijiEN doesn't really seem to have these issues at all. People like ironmouse, rpr, Shoto, the other Vshojo girls too, and other indie vtubers have been welcomed to collab without much incident, talk through DMs or on twitter. I think this method of presenting a community that interacts with each other comfortably instead of isolating restricting to cultivate a brand is the pace of a lot of people.

[@strudelh]

Same, I was never opposed to male vtubers but I still wasn't drawn to most to them. When luxiem came out they really just felt like a group of close friends and they're really funny imo. They're like the only ones I watch. 😭

[@graycat7704]

Same. I started my shift last year. I watch Selen on and off but ethriyia was what made me loyal. Then luxiem just made me like nijiEN more. I like all there sense of humor and I’m kinda tired of the talents in hololive restrictions. Sometimes things feel force.

[@ousamadearudesuwa]

I will not say they don't have contract restrictions except for privacy of information, they became so lax and open to their own livers and fans back when Nijisanji Resistance was more of a Union from JP members(mainly founded by Chaika and Shiina) rather than a meme that it has ended becoming(although the members are still able to revive the movement if they wanted to). NijiReji really talked about their fellow livers concerns, issues, and as well as their own shenanigans to be heard by the management about stuff that was considered way too restrictive for Nijisanji back then. So in the end it really became a lax crew and more communication between staff and talent.

[@thebumpercar1344]

I think something else that should be appreciated with the Luxiem specifically, and Nijisanji EN in general, is that they're very welcoming of Japanese, English, and non-Western audiences. The collabs with the JP, ID, and KR branches help, as is the fact that most of them are multilingual, really makes them easy to get into. For me specifically, I fell down the rabbit hole thanks to that clip of Mysta and Vox arguing like an old married couple, where Ironmouse commented in chat that "OMG it's just like me and Connor." as a Tungsten Rat and Cdawg fan, that was what got me hooked.

[@zhivabelobogch.8881]

I feel like there's an underestimating the influence of literally every other male within Nijisanji besides Kuzuha. Kanae, Belmond, Chaika, Gwelu, etc etc etc. They are all very popular within Nijisanji and have always been popular. They worked hard to demolish the Idol culture and allow collaborations and ground breaking things to happen. i think we can all respect the fact that Luxiem would not have occured if not for the work that had happened in prior 3 years.

[@shiroi7885]

I thought kanae was WAYYYY more popular than kuzuha and was extremely surprised that he had 1 mil subs I didn't know there was a male vtuber with that much subs 0.0 I thought kanae was more popular cuz from his model to his personality to his unhinged support of simps (that vid of him reading fan fantasies and the majority were male fans I was so surprised even more by how natural he was about it ) He is simpable the man xd My impression of kuzuha was more of a pro gamer (nothing new since some of holostars guys are too) and his model was good but didn't click any buttons on me and his personality seemed just casual (BUT NOW I UNDERSTAND THE CHARM OF THIS MAN, THE "SUPACHATO ARIGATO"😉 THE CASUAL WINKKKKK MAKES ME FEEL WAYS😭)

[@definitelynotsusan4260]

Sadly they weren't well known outside Japan due to language barrier. I hope with NijiEn explosive growth, new viewers would check them out too

[@fumiko203]

@@shiroi7885 kuzuha more popular in japan when kanae notice his overaseas fans

[@user-bo5rv8je2s]

Wanted to add more to this, by mentioning Nijisanji JP Boys' Fans and clippers. Before Luxiem debuted, Nijisanji boys had a LOT of overseas fans, not as much as holo fans, but still a really big amount of overseas fans, and the thing connecting the male JP Vtubers and the overseas fans are the clippers. Most of these overseas fans didn't know Japanese so they mainly relied on translations to be able to catch up and watch said JP Vtubers. Because of this language barrier, most of the time fans would watch translated clips more than the streams themselves, with the exception of fans on twitter who can get access to live translations. This separate made watching the JP boys a bit harder than what is wanted, and this is where Nijisanji EN comes into play. Because the NijiEN Vtubers are already set to English on default, the already pre-established Nijisanji JP Boys' fanbase, FLOCKED to Luxiem. All the international fans, from ChroNoiR's to Gaon's, basically ALL of Nijisanji Boys' fanbase finally had a specific set of people they can call home. And with this huge amount of fans, there comes a huge amount of clippers and sharers on standby. This amount of clippers paired with the boy's absurd clippability practically SKYROCKETED their fame and virality. Not to mention that they are literally HOT BOYS. If the world learned anything from K-pop it's that to never underestimate a fanbase primarily made of simping girls. While Nijisanji JP Boys already had a good bunch of quite horny fans, the international fans were quite protective against these. There was once huge issue regarding simping and chat etiquette among Nijisanji international fans. Because of this issue, a lot of fans were over enforcing rules which led to practically gatekeeping (ehem cnr stans) a bunch of people from even starting to like the JP boys. But because Luxiem told everyone from the very start that they don't mind, everyone just went wild and had a great time. And because of that openness more people are finding Luxiem.

[@nna_]

THIS. You said all the missing points I wanna say but better. Girls can simp as hard just like boys do, if anything, female fans are the most loyal fans one could ever ask for. Female dominated fanbases from my observation are really good at creating content for themselves from fanfic, fanarts, and other things, thus being a free marketing force to spread them even more. The thing that dragged me to Luxiem rabbit hole was the clip when Luca rickrolled Mysta with the recorder and now here I am 2 months being a member for Mysta's channel.

[@chocolatenotsochocolate450]

As a girl myself, i admit, girl who simp are scary and well (..creep me out as well) however the simping is amusing to me and as long as girls or boys respect and if permission by the vtuber to allowed them to simp, sure.

[@marikoco7194]

I couldn’t agree with this more because that’s literally what I did. Found Chronoir during Covid through a translated clip of Kanae playing Genshin, thought ‘Well this is kinda strange but I guess I can get used to the whole virtual avatar because well, it’s just a streamer not a character,’ and it all went downhill from there. I would pray for International Collabs with what Nijisanji had at the time, but still yeah relied on translations and even watching streams live with limited Japanese skill. Was super excited when Niji En was announced and absolutely ECSTATIC when Lucien was announced. As much as I love Chronoir, it’s just sometimes hard to fully enjoy it when you’re not getting the full picture (Still don’t really know their complete lore story lol) and yeah, people definitely underestimated the simp power of women, which if we were to really pick apart may have to do with the stereotype of ‘anime and video games are only for nerdy guys’ slowly disappearing as it becomes more mainstream and more companies make money off of it. If I had to add one comment to something, maybe it’s not really gatekeeping over rules but more 1) The culture and etiquette differences of what is allowed on stream and by the fans and 2) I just don’t know enough Japanese to really dig and find material for fans of the JP boys and even if I do not always a guarantee I’ll understand it. So it’s just unfortunately a big barrier in terms of something built for entertainment. Anyways, so glad people feel the same way I do. Female fans are here too! Let’s all support Luxiem + Nijisanji EN and have a blast!

[@ezuh.]

as someone who learned of nijisanji through kanae and chronoir, i don't think it really stopped me from liking the jp boys. it's just that, in the jp circle, you are expected to focus on them and what they're streaming as opposed to simping for them in the stream. you are still allowed to simp, but only in your social media account, not the stream chat. and i get it, because you wouldn't want to see someone go off-topic while you're talking about your interests/important stuff. they and the japanese viewers will view you as rude. the jp circle very obviously has a different culture to english culture, there are a lot of unwritten rules in the jp side, which aren't really hard to understand if you get the point: don't go over the boundary and treat the streamers with respect. that includes not simping for them like they're a sexual object in their streams. it's good that the en boys consented to having those kind of horny comments, but i personally find it tiring seeing a bunch of people being horny and talking about how they'd like to be fucked by the streamers in chat. it's why i usually don't open livechat if i visited vox or mysta's streams since theirs tend to be horny and more nsfw.

[@Goat81093]

for anyone who knew Mysta's old vtuber life before joining Nijisanji, I hope y'all as happy for him as I am cause he deserves it

[@astronaut798]

what was his old life like?

[@wafflestitchcrossiantneedl2329]

he was a vtuber before nijisanji?

[@astronaut798]

@@Goat81093 i guess the dog thing never changed lol

[@user-tv1fg6fl4x]

@@wafflestitchcrossiantneedl2329 yes he used to be one on twitch.

[@astronaut798]

@@Goat81093 now i'm curious >.> is his old channel still up? or is there any clips i can watch of him?

[@ClaireCrowles]

What I'm about to say might be a bit off topic because it involves Nijisanji in general (or rather, EN + Mika because those are the ones I know of and watch), but I think also played into the multitude of reasons why Luxiem got so popular: As a bi girl myself, I adore how in Nijisanji lots of streamers are actually pretty darn open about their sexuality. Admittedly I know only the EN branch and Mika from ID, and so I have only heard of how open-minded are the other branches and thus I can't speak for them, but even considering just the ones I know... there are quite a LOT of them who did not hide their sexuality at all. Out of the top of my head, excluding fanservice with fellow streamers: -Finana (Lazulight) explicitly said she's bi -Mysta (Luxiem) explicitly said he's bicurious -Vox (Luxiem) has afaik mentioned multiple times what he likes/finds hot in both guys and girls, and takes extra care to include male fans too when he delivers fanservice in some of his solo streams -Mika (Nijisanji ID) has often mentioned finding girls and guys hot (even in her solo streams, so no shipping involved) -Fulgur aka Fuuchan (Noctyx) is a fundanshi by his own admission, has stated multiple times his love for men and women, and had two very famous danmei (chinese BL novels) + Saezuru (a very very VERY explicit yaoi manga/anime) listed at the top of his favourites list in his debut -Uki (Noctyx) had his whole debut "Likes" list absolutely filled with BL media. There are probably others, but those are the ones I can remember right now. All of this of course makes them more interesting to both fellow non-het people - because they're relatable - and shippers, and so it contributes to popularity spiking up.

[@Hiddinnie]

I know this is soooo late but I have to agree with what you said. And this is my own opinion but it was mentioned in the video that vtuber fans tend to also be anime/idol fans which has a lot of shipping, and also people with various sexual orientations that don’t get to see themselves represented well at all in anime or in the idol community. Having openly bi/gay people is what can easily make someone jump on top of the streamer which usually leads them to the other members of the company that are usually very open and genuine about their own sexuality. Idk, from someone who use to be really into kpop idols, It’s just very nice to see that nijisanji en doesn’t have a leash on to yank them back or cut them loose for mentioning their sexuality and interacting with the opposite sex. They feel like a real group of friends without ridiculous limitations.

[@NinaMarieNPianoKeys]

Honestly, this video deserves an update since Luxiem has been in NijiEN for 6 months now. For all the ups and downs, I'm really proud of their growth.

[@usa_py0n]

And then there's Fulgur Ovid, a chuuni rp'ing as a chuuni cyborg who's rp'ing as a chuuni murder hobo terminator sent from the future to kill Vox.

[@ubdisguised]

Also known as Fu Chan😊

[@ClaireCrowles]

Truly a sheep in wolf's clothing, the unsuspectedly nerdiest and most bulliable Noctyx member. Him breaking out of character on debut 2.0 and just straight up admitting he was just roleplaying a character he invented when he was 16 was such a memorable moment.

[@xHeyItsCami]

@@ClaireCrowles it's what made me love him, though. If he did not break that character, I wouldn't find him nearly as endearing.

[@fulgatus]

His gap-moe is my favorite thing abt him

[@serenity3157]

His laugh is so contagious

[@Tizjiz]

They’re all shades of bros. So many different personalities that mesh and awesome designs across the board. Great social media presence that feels like fun memers. Btw I love your breakdown videos man! My fascination with Vtubers came from the question “why do people watch Vtubers”.

[@alphawolf4714]

Dude, don't forget that Nijisanji changed the game with NijiEN wave 3... Nina specifically. Nijisanji is great at finding very unique people to turn into Vtubers. Nina adds an even more unique side to interactions. And the boys... oh the boys lol

[@MrBezazel]

I think that's interesting about Nina is something she said during her Noctyx stream. She said that both she and Fulgar said they wanted to be niche streamers where they knew they weren't going to appeal to everyone, but they wanted to create a community that liked specifically their kind of content. And the fact that even when she said that she got accepted and debut really spoke to me about Nijisanji as a company. I understand that Nijisanji is still corporate, but if someone who is trying to debut through you says they're not going to make the most money for you, but they have a lot of love and spirit and you still give them that chance...? I have to give a lot of respect to that.

[@graycat7704]

Yeah people over look wave 3. It was already rising and then luxiem seal the deal. When Nina was introduce people were like mommy v-tubers and the ethriyia clips that were going around.

[@velveteensallet949]

Don't let their outstanding success distract from the fact that Luca is completely guilty. Of pogging. But yeah, I see the boys' appeal and enjoy myself quite a bit with them, especially with Luca, Ike and Vox. And I say this as one who is content to primarily stay with Hololive.

[@crackers3978]

Sonny is definitely coming for him. It's just the matter of time...

[@MrTigracho]

I'm afraid the Pog Varus has been unleashed.

[@90enemies]

"The Light in the Dark for Male VTubers" You're this close to greatness. Could've used "Hope in the Dark"

[@goomiiii]

the thing is, i dont even simp for any luxiem members but i still adore them and try to watch all their streams. They're just so funny and entertaining, literally so loveable you can tell they're all themselves on stream and arent trying too hard to seem professional or like an "idol" like you were saying, theyre normal people with flaws and an amazing sense of humor

[@Written_in_the_Starss]

Niji EN are like virtual bros. 😂👍👍👍

[@TheMagnet92]

Cover/Hololive still has time to catch up with Niji if they want to start producing English speaking male talents. Although, potential male talents may not be attracted to Hololive if they feel they cannot comfortably interact with the female talents. I think it should be mostly safe for the HoloEN girls to collab with males since none of them sells the girlfriend experience, hence toxic simps for HoloEN are not as many as JP branch. The same cannot be said for Holo JP. The number of Holo JP talents that can confidently collab with males without major backlash is really small. Nijisanji really struck gold with Luxiem. The Noctyx boys also have a lot of potential.

[@DepressedNousagi]

This!

[@BramLastname]

The Hololive formula never worked for me, And Nijisanji wasn't really that different on the outside, So I never watched any of them before Luxiem, Which is weird because I did watch Vtubers just not Nijisanji or Hololive. But now I know exactly what I did not like and how Luxiem resolved that problem for Nijisanji.

[@SelecaoOfMidas]

Yeah, that's the biggest hurdle they'd have to face in even getting applicants for a Holostars EN. They can point to the few interactions with their JP senpais being able to comfortably interact with a few HoloJP talents (Fubuki, Matsuri, Miko, Roboco, and Towa from what I've seen), as well as being able to collab with all of HoloID with no issues. Any Vtuber or virtual liver would want to be about as free as Luxiem and Noctyx are interacting with the NijiEN girls, at least.

[@heerotomoe]

@@SelecaoOfMidas do you mean Choco-sensei? Miko has never interacted with Holostars and from past remarks probably never will. If you want to add any Hololive talents to that list, I wouldn't discount Susei, Bae, Calli, and Mumei, who have all done collaborations with Holostars, as well as Akirose and Ame, who have interacted with them via chat or Twitter.

[@dumbbanana4334]

I don't really think that hololive en fans can really accept holostars en interacting with their oshis from hololive en or jp for that matter?

[@w00rmz]

How I found them was I found Mysta a few days after his debut, and I was like 'oh, he's british too, I can actually watch his streams and go sleep at a healthy time' and then I found the clips of him and other nijisanji members, and now I actually prefer them over hololive. I was already subscribed to Finana, but nobody else, since I wasn't really well acquainted with nijisanjji at the time, but I can now say with confidence that they're some of my favourites. Also, all the debut songs are bangers.

[@kokoala9354]

I also think that they struck gold with the audience. What separates Luxiem from the rest of Nijisanji is that they can appeal to the somewhat dormant fujoshi fanbase the most, which could explain their mostly CN/JP female fanbase despite the language. I mean, on top of being talented streamers already, theyre just so natural with the BL banter.

[@digivagrant]

hopefully they dont get the kind of scum mafumafu attracts /s

[@norasyikinali6283]

@@digivagrant there's already a bit of an issue with one of Luca's streams, although that issue was with the mod and not Luca himself. The mod quits after the whole thing though. I don't think Luca even has a mod anymore, his chat pretty much self police themselves these days.

[@marso5532]

@@norasyikinali6283 may i know what happened there? if not, then its fine as well

[@norasyikinali6283]

@@marso5532 in his second Ring Fit stream, chat was spamming the thirst emoji (🥵) and that got the mod's attention. Apparently some of them even include some inappropriate stuff too though I dunno about that. So the mod stepped in and told these people to knock it off and started time-outing the offenders. The viewers thought they were banned because they can't message anymore and started superchatting Luca directly saying the mod has banned them. Luca misunderstood them since the mod was time-outing the offenders and told the viewers to 'stop lying to him'. Considering the large percentage of his viewers are China viewers (I based this on the majority of his superchats being Taiwanese dollar currency and China viewers usually convert their Yuan to Taiwan dollars because Great Firewall of China) so they kind of misunderstood that the mod specifically target them and start harassing the mod on Twitter and I guess start spreading hate messages on Weibo. After that the mod quits, and the hate kind of died down because Luca is a genuinely nice guy and it IS a misunderstanding. He just doesn't have a mod anymore. He also have yet to do another Ring Fit stream, which I suspect that he will never do one ever again.

[@marso5532]

@@norasyikinali6283 thanks for informing me, wow thats a lot of misunderstanding really

[@Unaliq]

Like how Myth became popular and Nijisanji followed HololiveEN, I can see the same thing happen to Hololive by following Nijisanji by adding HolostarsEN but won't be as successful as Luxiem but will bring eyes to HolostarsJP. I love the guys cause they are fucking hilarious and fun to watch.

[@gilangignasraharjo6138]

Poor them tho... Astel is a literal debt Idol :")

[@andyquintuna6708]

Exactly, feels like Cover really missed a golden opportunity with that. Like if nijisanji released EN vtubers first then the popularity of the HL EN girls would have definitely taken a hit

[@MrTigracho]

@@andyquintuna6708 I think the reason why Cover didn´t attempted to do such thing was because 1. they were testing waters with Holo Myth and Council, and 2. Given their rough experience with Holostars and Idol culture, I believe they didn´t knew how to integrate them well in a conmunity that looks up to Idols, and probably didn´t wanted to affect Hololive EN in any negative way. That is not to say they do NOT have considered making an EN branch of Holostars. Pretty sure they have some plans. Is just that Nijisanji got first to dive in. Maybe Cover might learn of this.

[@SelecaoOfMidas]

@@MrTigracho All the same, they definitely could have had a Holostars ID branch by the time Holo Council debuted.

[@MrTigracho]

@@SelecaoOfMidas As I said, Cover didn't want to take risks.

[@izumirikka6730]

The moment when Luxiem grew up and impacted me was when they did their first collaboration together on PROPNIGHT, that's when they showed their chemistry and you could seen all of their personalities, I don't think I've ever seen a funnier stream than that. As you said, they are themselves but within their characters, when you see their models you expect a certain personality and with them you receive what you expect! Mysta being chaothic, Vox being a sugar daddy, Shu being naughty but also a good boy, Luca being a complete sun, Ike being the smart and sanity of the group.

[@sal8564]

It seems to me that what makes a good vtuber is for them to be themselves while also being in character, like they're playing a character yes, but it's their own personalities that they're showing, it doesn't feel like they're just putting on a fake personality or acting, it feels like they're relaxing and being themselves and I think that's what people love about them. People like to relax and be entertained by their reactions, interactions and antics. Not to mention Luxiem are very real and relatable and interact with their viewers, giving words of comfort and advice and even telling their own personal stories.

[@NevaRthelesser]

AGREED maybe it's because how they presented themselves in their lore videos that show up in the beginning of their debut streams so that we can know what to expect from them? Example: Shu's lore video consisted him of just saying 'eeyy' while giving out narration for lore and that sort of made the fans have this idea that his character is going to be someone who has humor and we can enjoy (tbh the entire lore video for me was endearingly ridiculous) and we got exactly that. It feels natural as well, like it's his real personality and it is. Same thing for Luca, literally the first thing we hear from him as we dive into his debut stream is a deez nuts joke. I also find it endearing how he unironically says pog and sadge behind cameras too. And someone from Nijisanji (I forgot who) said that his character persona was very similar to his behind camera personality so there's that. MAN IT'S SO INFURIATINGLY HARD EXPLAINING WHY THE LUXIEM MEMBERS FEEL LIKE THEIR BEING THEIR REAL SELVES WHILE ALSO BEING IN CHARACTER. Okay I think I got it. It's very hard to know when they're acting as their characters and when they're not because the character and the real person seem like they are one and the same. It doesn't feel fake like some other vtubers. Luxiem members are vtubers who you can enjoy both as a fictional character and a real person at the same time, while knowing where the line between fictional and real lay.

[@metamorphlinger]

NIJI EN is built different! Hell, even the official NIJIEN channels clips of their talents is.. nearing (if not already) yabai levels and its pure chaos and fun!

[@YourMajesty_1O1]

the official channel is the tip of the iceberg but I will admit, there are times i just gape and "holy shit...t hey actually included that clip-"

[@taruuu7519]

I found Luxiem in my worst time. And they kinda save me. Maybe this gonna be kinda biased, but if you ask me why I like Luxiem? Tbh idk. Like their personalities is not like the first too like there's so many different people that are like them before but it is a breath of fresh air to see a Vtuber that chaotic in a while. And Luxiem personality compliments eachother that's one of the aspect that make them so enjoyable to watch. Like the biggest on of them are Vox and Mysta literally born to be entertainer. Vox will just threw a ball and Mysta will take it. And Ike's role in the group would be the one who keep them on leash, so they don't get too crazy. Shu is like the older brother character like sometimes he is chaotic but sometimes he tried to stop the chaos that the other member makes. And he legitly feels like a really nice guy because how he often helps and support the other members. Luca is... Luca. What should I say? Luca is Luca. He is kinda a wild card I guess, because he is kinda in his own world pogging and maybe thinking the next deez nuts jokes. I think at this point Luca is Luxiem's mascot being that Lucy is canon now. And the way that they really sounds like guys hanging out together even if they're just met. They maybe not the Seisoest wave but they really make us feel like homies. That's why I really like Luxiem. That's my opinion. Anyway stay pogging guys this is a tough time in the real and the virtual world so yeah Stay Pogging! POG!

[@spacenai4461]

I feel like Shu is such a underappreciate member of Luxiem He's as funny as other and extremely supportive of others too

[@horiy5020]

@@spacenai4461 I think it's because of Shu's very chill nature, he's the most chill out of the group. Chill streamers in general tend to not pop off as compared to more outgoing streamers since they don't have much explosive moments that catches people's attention.

[@ksan874]

@@horiy5020 factss I started watching mysta first because I generally like watching boisterous people more since it's just entertaining to me, but after watching clips of shu, I found him just as entertaining in a different way, and now he's my favorite in luxiem. He's a slow burn but will burn you in a good way LOL

[@eris_522]

the luxiem boys are also really creative in their streams so it never gets tiring to watch them. an example is mysta's blackjack handcam stream and the pov asmr where he used his webcam mic lmao.

[@NinaMarieNPianoKeys]

I never get tired of watching Mysta because he's too entertaining.

[@KyoushaPumpItUp]

"Mysta makes comments on their clippers..." I thought NijiEN girls are already doing it before Luxiem even debuted. I can only speak for Millie and Enna as I watch the videos of their clipppers and they often appear in the comments and get pinned by the clippers themselves.

[@spacenai4461]

They already do that before but to compare that to Mysta who appear in *ALMOST EVERY SINGLE* one of his clips comments section and his twitter art tags I really see why this was bring up tbh.

[@DepressedNousagi]

Reddit too lmao. I sometimes see him there

[@ryanvenjoyer]

Nina was really on top of it at first too, Mysta is just so fast though

[@Edgariki]

Mysta on another level. Sometimes i seen a clip like 2 minutes ago, there is like 4-5 messages and there is high chance in 5 minutes you will see Mysta leaving comment. He really watching clippers.

[@dinozero2]

Mysta never sleep. The man is on the hunt for clips.

[@berdeng]

The luxiem fandom got me into vtubers. How active everyone is in creating content about the boys is crazy, especially since I'm around the BL realm. Checked them out because of it but stayed for the pog !

[@Lexe2507]

For me Luxiems debut was very interesting, I've always just been an anime fan who watches a good amount of vtuber clips but i literally hadn't watched through a full stream of any vtuber until luxiem, I'm not even sure why and it turned me from a casual clip viewer to full nijisanji viewer

[@DameOfDiamonds]

Same

[@fauxcherry]

Now that noctyx has debuted, nijisanji has also found the formula to success in the mainstream English-speaking fandom. It's fanservice! And most importantly is that they utilize a platform like Twitter to the fullest. If you see the boys' interaction on Twitter you would understand the hype, and the most successful on there is the one causing the most chaos. Like Mysta causing much chaos, there is Alban. And I feel like the Vox and Fulgur rivalry also helped a lot. Twitter allows viewers to take a sneak peek into the lives of the NijisanjiEN livers, adding to the relatability of the Vtubers. And with the introduction of Fulgur and Uki, who quite literally simps over each other and their senpais, the community is now even more exposed to the shipping part (which these two people actively encourages and engage in. This worked extremely well in the MCYT community with the most popular ships there) which means more people are gonna come and make even more art. I wasn't interested in nijisanji when Luxiem first launched, but after seeing their Twitter shenanigans I dipped my toes in just the right time to see Noctyx's first debut on Twitter and see what they were like, I'm now a big fan and have to say, Twitter is one of the keys to NijisanjiEN's success with how the livers are always engaging with the community.

[@yamamotohiromori419]

Also with them being "the boys", its make the chinese and japanese audience able to learn english and feel more comfortable as they able to aproach the boys just like irl friend

[@bunnybunbun7935]

I agree with this video too! As a female fan before EN started I noticed that there was A HUUUGE need for male vtubers that can speak EN (I was one of them too). The chats would almost always have an EN translator for us to understand. They waited and waited until EN came and gave us male vtubers then BAM Luxiem came! These guys made a wonderful first impression and everyone was hooked! I'm glad they're doing wonderfully also Noctyx too! (Lil tidbit tho too bad some of them only focused on JP when EN wasn't there. They didn't notice the existing male EN speaking vtubers from KR and ID! Though tbh you would need to assume that they would speak languages other than what their branches are named after.)

[@SelecaoOfMidas]

Sure enough, do give them a try. I know mostly everyone speaks English, some more than others. Bonnavier and Ha Yun are ones that I try to watch sometimes.

[@bunnybunbun7935]

@@SelecaoOfMidas oh I think you misunderstood. But my kamioshi is Rai Galilei from Niji ID ! If that clears up things!

[@truelyme0]

@@bunnybunbun7935 i just wanted to say your taste of Kamioshi is very pog have a good day and may the god of Tazumi blessed you

[@unownnnn]

British humour being another factor of their success, maybe I'm biased because I'm British too. Really happy to hear they're popular in Asia though!

[@Trewdat427]

I feel like no one really talks about the other successful Japanese male Vtubers. People like Utai Meika, Shibuya Hal, Gachiman V, Virtual Gorilla. However, they definitely fall more of the gamer side of streaming than the idol one, and so most of their success is more due to male viewers than simps. I really haven't seen a case where male Vtuber idols have taken off maybe other than MonsterZ MATE. Where the real popularity in male idols online, and where you'll find most of the Japanese female simps, is Utaites like Mafumafu, Soraru, Strawberry Prince. When they stream games, they can get viewerships in the 30-40k range! But it's up to you if you'd consider them Vtubers, since their main focus is music and the body behind the avatar is acknowledged (even if the face is covered). So while it's really great to see Luxiem and Noctyx do so well and are definitely breaking records in the EN community, I feel like it was only a matter of time before there was a breakout, and I'm really glad the boys were able to reach these levels of success and get more people talking about male Vtubers! Great vid, sorry for the long comment!

[@graycat7704]

Yeah I’ll be honest I don’t count utaite because they are kinda like celebrities online. Why? Just Mafumafu alone has been making music for years before he even used his v-tuber avatar. People are there because it’s mafumafu not because he’s a v-tuber.

[@Entenoir]

Oooh isn't Kamiya Juu kinda successful as a male vtuber....he has over 200 k subs in KZbin... Mostly dominated the Ph market

[@Entenoir]

@lemonssssssss4 really?!?

[@Entenoir]

@lemonssssssss4 ooh he's only on hiatus

[@An0.nym0us]

Before I found out about luxiem, I found myself enjoying the translated clips of Chronoir, kanade Izuru, and Astel Leda. However because of the language gap, I couldn't really watch their streams, so I resorted to supporting Kanade and Astel by listening to their covers instead. I myself dont know when I started to watch and enjoy Luxiem, but the next thing I knew, I was already rushing to do my school activities to watch their streams and shared them with my friends. I wasn't such an avid fan of vtubers, only liking Astel, Kanade, Kuzuha and kanae, whom were all jp. I didn't even bother searching if there were en vtubers. Because back then, I was crazy about reading manhwa/hua/ga. But the moment I found Luxiem, I was watching them more than I was reading, and again, being a fujoshi, it was more or less a hit two birds with one stone. I didn't enjoy luxiem because I was fujoshi, at least it wasn't the main reason. It was because of the boy's personalities. Watching the boys freely interact with their fanbase, and saying whatever they want without having to be restricted, gave me joy. It gave me something to expect rather than just waiting for new chapters to read. I have so much to say about Luxiem. But its no wonder they became so successful, tbh, you forgot to mention the second thing about what made Luxiem skyrocket. The boy's personalities and interaction with one another. I am one of the kindred, quilldren, lucubs, yaminions, and mystakes, and I'm proud to be one.

[@NotYourQueenAnymore]

I really like how you analyze every case in the vtubing community, it's easy to understand and can be pretty informative too

[@yunese5292]

it's interesting that luxiem is some ppl's first vtuber experience. they have clear concept (retro), good designs (color coded rainbow), and their personalities are easily simplified by archetypes. even shu was able to describe what their roles would be if they were a family. their synergy with each other and other streamers is insanely good as well. one example is mysta and nina, who gave him the courage he needed when he admitted he was feeling insecure. personally, when they debuted it was winter break for me. so i was able to spend christmas and new years binging on clips and watching their streams. that's how i became attached to the members :)

[@miyu9478]

I’m actually really happy someone made a male EN branch in a company. As a female who isn’t that much of a simper, it was harder for me to find a male vtuber I liked. I had switched around from trying to find favorites, and the ones I did, I did not have enough knowledge of Japanese to understand anything they were saying or indie vtubers leaning hard into the “cutesy/simp/romantic” vibe to get the girls (this isn’t always a bad thing, but too much of it drives me away). Hololive’s Myth was cool but I only really like Cali because I really liked her music and she seemed really chill, but I never got into her fully. Just watching clips from time to time. The thing that really got me into Luxiem besides the chaos was specifically the fact that they are treated as streamers rather than idols, so they don’t have to cater towards that if they don’t want to, and when they do, they can do it however they wish, which in my opinion makes interactions more freeing and organic. Plus the community seems much more friendly and caring for the streamer than they first appear. Honestly, I think that’s what caught me off guard the most. Ike Eveland and Fulgur Ovid are my favorites so far, because they both seem like people I could talk to and hangout with when they stream rather than simp for. (Even though they seem like complete opposites of each other). That and I wouldn’t mind donating to either of them at somepoint. Anyway, these are just my opinions. Take them as you will. :)

[@rambles6410]

I agree with this~ I mainly stuck to clips from hololive in the beginning because none of the members appealed to me, and the idol culture turned me off. Until Luxiem cam by and I became a Mystake so quickly, I also started watching Fulgur regularly because he's basically a fanboy nerd, and his rigid stance on having no parasocial and fan service with his community is so appealing.

[@ichigoclipsstuff]

I LOVE THIS SO MUCH

[@DepressedNousagi]

HEY I LIKE YOUR STUFF TOO

[@Serocco]

Short version: woman love hot guys who have yaoi undertones. Long version: this video

[@dietznuts8106]

*"yaoi undertones"* that's an understatement(つ ͡ꈍ ͜ʖ̫ ͡ꈍ )

[@BramLastname]

As a guy it's also nice to just have someone who speaks proper English and is generally professional, Being a bro and hanging with the boys because they felt like it. It makes everything so relatable.

[@suiseibestgirl]

as an english speaking taiwanese that is mostly engaged in the english community, i saw a huge spike of the art and posts in chinese from taiwan on twitter, instagram etc. i am glad that the chinese speaking fans found out about the nijien livers. most of the fans came from the bl material that luxiem makes, and lots of female viewers started watching because of that. i hope the female viewers can also enjoy the nijien girls more like myself. after all i am very glad that nijisanji got more attention from the chinese speaking community👍

[@izu1624]

I actually stopped watching vtuber for over a year and Luxiem hook me back to vtuber rabbit hole,i love the boys and through them i slowly introduced to the other Niji EN and now I'm in the hole once again

[@roselrii]

I was in that same exact situation too lmao

[@soundlessgamer8447]

I've watched NijiJP vtubers especially Kanae and Kuzuha altho their streams are really fun to watch, not understansing a thing they are saying just gets to me and instead of enjoying, it somehow drains me after a while. Was very thankful for the clippers putting subs on their vids. The biggest plus in Luxiem is that I can understand and truly participate in their streams. Laugh and die out of simping. That feeling of being in the moment with the boys and their respective fans. It's totally fun. It's like watching a group of friends hanging out together and doing silly things that can make bystanders laugh and smile. And also because they are just being so much themselves. The way they talk unhinged but not disrespecting anyone in any aspect is one charm they have. They aren't strictly sticking to their "character" and lore which makes their interaction to their viewers and fans and members very natural. They are like the friends anyone would love to have that's why many people gets pulled in Luxiem

[@myu2740]

I think one reason luxiem is so successful is because everyone has a pretty different personality, hence they appeal to a larger group and variety of people. then through collabs, the fanbase is shared among the other members and hence increasing their popularity

[@MrTigracho]

Exactly. Know a couple of people who found their Oshi in Ethyria throught some collabs following Vox.

[@demavend6847]

Good analysis. Luxiem is definitely a breath of fresh air when it comes to the male Vtubing industry, and I definitely look forward to seeing how things evolve from here. I personally didn't really pay much attention outside of being aware of the existence of male vtubers like Kuzuha, but these guys managed to actually catch my attention and some view time as well. Outside of Haachama I don't really watch much of Hololive anymore as I mostly watch Pomu and Selen myself. I definitely prefer Nijisanji's strategy of just be a streamer not an idol versus the idol culture of Hololive, and as a company I'm definitely won over even with their overwhelming cast of streamers. Keep up the good work! Even your less polished videos that I've seen are quite good with a fairly clear and well thought out in the ideas presented in them. I look forward to more!

[@trstmeimadctr]

Luxiem reminds me of the vibe around 2012 era Markiplier, Jacksepticye and Pewdiepie. Like a lot.

[@BramLastname]

That's probably because Nijisanji is going through a similar phase as they did back in the day, Where there's a sudden spark that polarises everyone around them And promotes guys being bros on KZbin.

[@beomkaslana]

Yeah, i was thinking about this too when i first watching their streams

[@ilovecosplaygirls4134]

Would love a video that covers Luxiem 6 months. So much has happened since their debut

[@ArcSilvertongue]

Justin Bee Behr... LOL Anyway, I'm a straight man and enjoy their stream NGL. Not to mention they earn my respect by 'rejecting' any potential "gachikoi cashcow" (I'm looking at you Vox and Mysta). They said they're not replacement for the girls' real life and the girls deserved much more better IRL. They encourage the girls to be better. THAT is what I called gentleman. By the way, I think that encouragement attract more girls though, lol. Talk about suffering from success. I used to only watch finana for her degeneracy but now I watched nijisanji EN more than before, good job nijisanji. NB: Vox and Reimu's banter is the best.

[@heerotomoe]

I'm glad NijiEN has found success with their male Vtubers, but I do have to correct some misconceptions when it comes to comparing them to Holostars. Holostars started from almost less than zero - it was not idol culture but EXPECTATIONS from fans of a company that had up until then had an all-female no-male talent landscape. That's about a year and a half to get fans used to a certain idea that Hololive was a Yuri paradise safe from men. Almost like Love Live or Bang Dream. Remember the backlash those properties received from even the IDEA there were male entities in those worlds? Yeah. People blame idol culture but it's really just toxic anime otaku culture. So Holostars had backlash before any of the talents debuted. Miyabi's first live stream had only 10 live viewers, most if not all of whom were either vaguely interested or outright antis. As you can imagine, his first stream wasn't exactly great. Could even be called a disaster. And for whatever reason, general outside consensus within a short time was decided that Holostars were losers without anything interesting about them. Probably trying to greedily grab female otaku money but that's it. Not true in the slightest, but that's where their reputation started. No hype, no excitement. Just resentment or boredom. Lasting at strong negative levels for almost a year. And remember: most of the online audiences at this time were male, not female. Even in Nijisanji. Two and a half year later, even as a now proven successful group, there is still a general negative or dismissive opinion about Holostars from the outside. This is info I've learned from JP fans who once thought that way but now think differently, who see how weird the negative popular bent is. And no, it isn't the idol thing. Nijisanji male talents are assumed entertaining, Holostars are assumed cash grabs. Despite their actual content being almost the same. And no, despite assumptions, one group is not more or less seiso than the other. Holostars are doing extremely well despite that, if you look at their growth as if they were an isolated company. 100k for everyone within 2 years? Not bad. But despite Cover's support, they had to go it alone. No riding off of Hololive's success. Nijisanji JP's very first wave was mixed gender. Holostars began a year and a half after Hololive. See how expectations play into that? Yeah. NijiEN on the other hand, already had a fanbase ready and waiting to welcome their male talents. Expecting them. Whether it be the Japanese fans excited for their own "exotic" overseas Chronoir (+other popular male talents etc) counterpart, oversea fans of the Male JP talents, or English-only Vtuber fans who were curious if they were going to be any good. Plus, marketing! Anycolor now has far more money for things like flashy original songs than Cover did back in 2019 to support Holostars, as well as far more potential audience now than then. It's not really a surprise Luxiem became a success so quickly

[@dynamiteboom6159]

Really good points, I hope the new members will have more excitement around their debut❤

[@kiabpaj]

Thank you! I'm so glad to see someone here commenting facts to help out those who don't know. Personally, I do not like the comparison of a "wave" to a literally "branch" plus even more so when one is "EN" and the other is "JP". That aside, Holostars is thriving just fine. While it did take about 2 years for them to take off, a lot of longtime fans of Hololive Production (which houses ALL the branches) have already explained that it also took Hololive about 2 years to take off as well. If I can just throw in my 2 cents, some of the 1st biggest achievements in the JP vtuber community was made by some of the members from Holostars. I also think it was because Holostars had so much blacklash for just existing in the beginning that it really pushed them to go out of their comfort zones and do their own networking. If anything, the connections they've made is amazing for such a small group that's only growing now. EDIT: I'm not trying to rally anyone to subscribe to Holostars or anything related of the sort. I'm just trying to explain that despite Holostars being small in comparison, they have achieved a lot of things that I thought a powerhouse like Nijisanji, who has been around longer and has more connections domestically, would achieve first but it has already proven that it is not always the case.

[@dynamiteboom6159]

I haven't seen much news about when the new debuts are happening, so everyone should have time to catch it when it happens😉 I really like the collabs between holostars and other virtual livers, it gets as chaotic as niji en collabs. People just need to give them a try, not judge at a moment's look😊

[@lionelk.y7233]

@@dynamiteboom6159 Those debuts are most likely after the big Festival so after March

[@SelecaoOfMidas]

@@kiabpaj Hey, we got a treat for Holostars today... It's happening (for EN)!

[@spacenai4461]

I was fully down the rabbit hole because of them lmao, they are just so god damn funny. They really fill in the missing pieces and they also open an opportunity for the girls to grow significantly more!

[@Draktand01]

Niji EN was a major step in the direction of popularizing Njijisanji in he west, but Luxiem was *the* great step into that direction. I feel like they lifted up not only the male vtuber genre, but also their collegues at Niji EN and their company as a whole? On a more personal level, I find myself watching more Nijisanji streams than Hololive streams these days. Good job Luxiem, you’ve earned yourself a place in the Vtuber hall of fame.

[@phlago4682]

i think another reason why they got so popular was the way they brand their branches compared to hololive. nijisanji doesnt call them "nijisanji en male branch" just "nijisanji en" and through that it makes them feel more accessible and more cohesive as a language branch instead of a gender branch which in turn helps in making collabs easier to understand and thus made their growth faster than it wouldve been if branded like holostars is to hololive

[@yulusleonard985]

Its more about meta tag, search engine and algorithm.

[@annieruby1854]

I'll say this, its not really related to luxiem's success but I have noticed viewers interaction with other viewers in niji en feels like warming too and also very friendly, like it does not feel like your a stranger or foreign. I don't really know how to articulate that sentence or experience well but right before anybody was starting to stream even if you are not commenting, it was kind of fun to read what everybody is trying to say because it is like group chat with everybody interacting with one another. Like for example, Vox's or Mysta's pre-chat *COUGHCough* even the clippers are adding to the chaos, they are very passionate indeed. I had a wonderful experience of witnessing the amount of chaos and the amount of wtf moments in pre-chat that even if it took hours and hours of waiting for the v-tubers to start their stream. There's content already if your checking the those interaction with the moderators as well lmaooo which is a plus. Because if I am going to stay around here I don't want to experience the bad part of all of it, of course there's going to be anyways but seems kinda fun so far as a new viewer, I am on the look out tho. I am even considering to get a Twitter account for the first time just to see the interaction behind the scene as well, the fanarts tooooooo. I heard Twitter was wild but I saw that Mika and Mysta had gone trending because of a debate. My whole feelings at that point felt like I am missing out. But because its 12 pm rn and I have been awake for like 3 days now just to finish my project and watch streams, I feel like I should sleep rn to make that decision. Really sorry for the long unnecessary comment with bad grammars.

[@guinntalks]

Everyone in Nijisanji EN is super active on twitter! I've noticed I've been using twitter more recently because of them since their tweets are always unhinged and hilarious and it completely adds to that group chat feeling. I literally just opened twitter and I saw this interaction between Petra and Mysta Petra: been thinking of getting an air fryer recently, would you guys recommend it? Mysta: how the fuck do u fry air Petra: alright im getting one for you too. there's also a lot of wholesome interactions between the members which honestly helps improve your day a lot.

[@leilei49-51]

THIS❤️!!! I actually activated my old twitter account that has been dead for years because of them. It's how I discovered the EN girls as well. From what I've experienced the communities of the different EN livers are really nice. There were some minor hiccups but that's to be expected. It genuinely feels like a tight-knit community.

[@lionelk.y7233]

One thing I wanna point out is also the general market is catered to their style boys being idiots and having a fun time has always been popular Examples Vanoss,the Goons and Game Grumps Basically the general content creator market loves their style as it fits in

[@jon_smith_vt]

sometimes i come across vtuber viewers, male by the way, shitting on male vtubers, saying that they watch vtuber for cute anime girls, not some bl shit, which always sounded weird to me most male game streamers' viewers are probably also male, and i dont see anyone making fun of them male Niji members, including Luxiem, just feels like bros playing and having fun, and i love watching the interaction between each other. it also helps that Niji EN streams randomly become collabs all the time, people joining just to play and have fun

[@lindashi4171]

Great video! Lots of details explaining different things in the industry. I really liked how you mentioned at the beginning of the video that most fans probably have never watched any male vtubers before because that is exactly the case for me. I am a kpop fan and have been since 2014. Was never really an anime fan therefore I have never really seen a group like Luxiem before. A few months ago, I was going onto Chinese social media apps and I encountered clips of Vox. Shortly after I began watching tons of Luxiem clips/streams and now here I am as a niji EN stan lol. I think for me the main reason why I love niji EN all so much is not only the free interactions between all of them but also that relatable and down-to-earth vibe that I'm sure most people get from them. For example, in the kpop industry, when male idols interact with other female idols, some fans would go crazy. And that is also why we cannot see any sort of music collab between talented kpop groups. For Luxiem, yes there are still certain gatekeeping fans yet I would say it is a very small portion of the fans. Seeing nijisanji EN all interacting with each other is like having a big family and watching the siblings fight with each other yet all rooting/supporting each other. btw if anyone doesn't know, Shu Yamino from Luxiem does NOT cuss at all in any of his streams so I guess it is humanly possible to not cuss while streaming :) anyways stan talent, stan Luxiem, and stan all the nijisanji EN vtubers!! again thank you for this video!!

[@Grvyrdcookies]

I agree with what's said in the video, in general i think Luxiem's dynamic is crazy good, similar to how say an idol group like BTS got so popular and different, its always the chemistry between the artists themselves and the relationship they have with fans, so it seems having close relationship with fans as well as having a great team dynamic is key, from my perspective at least(ofc the many other points noted in the video) and i think that's something you just have to get lucky with or you need a really good talent scout to get together a group of artists that are incredibly compatible with each other

[@blueblue4336]

100%. I got into K-pop because of BTS and I got into vtuber because of Luxiem.The fact that I got into something with the same reason two times really mean sometime.

[@anesidora3084]

I didnt like Vtubers before Luxiem, but when i saw these guys my opinion was thrown out of window and they became part of my life. They are warm, casual and funny. They feel like friend and also people i admire. I feel like part of a family.

[@yurioshi639]

I like how you don't limit the discussion only to the main point, but also include the other sides of the other spectrums. As well as that you just simply put your opinions on the table but stay unbiased which gives the audience the freedom to think what they want to think and let them have their own personal opinions about the topic. Great work man!

[@syncswim]

1) Hot character designs 2) British accents (Asia has a bigtime Anglophilia thing) 3) Allowed to have actual personalities that contrast with each other instead of being flattened into "idol" categories 4) Nijisanji Magic(tm) happens when Large Roster + Unfettered Ability to Collab = the hook being more around the chemistry between groups of livers vs. simping for one particular liver -- though that happens with Luxiem too (MYSTA)

[@ainedroid]

I think Luxiem definately came out at a good time. Right now, other than nijisanjiEN, there isn't really any big corporate male Vtubers. There are the guys at Tsunderia and probably other companies I don't know about, but I'm not sure if they're getting big numbers (Please do correct me if I'm wrong. I'm not too up to date with them) Since Luxiem, and now Noctyx got introduced, I think there's gonna be a bigger flow of new vtuber fans, especially women, since unless you watch Indies, there isn't really anything that caters to someone who prefers to watch a male-presenting vtuber. Something I also think will happen is the increase of male Vtubers bc with NijiEN, there's kinda someone to look up to. All in all, I'm really glad the nijiboys came to be because it's brought a lot more attention to Nijisanji. Sorry for the ramble!

[@mochifuyu1452]

For me, vtubers like Hololive (I still like them) no matter how down to earth they can't be, I can't help but still feel like their professional (which they are since they are idols not streamers), but when I found a video (the one where Vox is jumping up and down luca which is an amazing introduction, also when Uncle roger asking who is this Mysta Rias guy that's practically torturing him) they're very lax for me and I enjoy their streams, they never failed to make me laugh multiple times to the point my stomach and sides hurts. Basically Nijisanji is equal to both genders, the targeted audience, and also the support from the Nijisanji family who promoted their debut.

[@muhammadamarzarkafar2216]

At the end, idol culture is a red flag

[@MoralTruth]

Luxiem is such a fun group to watch, they helped pave the path for Noctyx for sure

[@user-pv1nl4qp1g]

I can totally understand why you'd feel intimidated by Niji's number of streamers, but a way to go in that I've seen recommended a lot is to pick one or two that you like, then slowly start spreading out to either their group's members (as in the SKB sorta group, not waves), or their collab partners! Would definitely love to see more Nijisanji videos, as well as possibly past events, such as Eilene being the early backbone of the JP Vtuber community, or the controversy of Brave Group replacing all of Game Club Project's voice actors.

[@zerokiryuualbanssmolvampire]

Please, the amount of Mysta's comment to clippers I see is just 😭😭 It makes me really happy for them, their efforts getting recognized

[@BramLastname]

I never watched any Nijisanji or Hololive Vtubers, But since Luxiem debuted I've been watching Nijisanji on the daily They just tapped into a niche that I actually enjoyed. You wouldn't see a female Vtuber reference the bro-code without being extremely obvious and weird about it, Yet Ike and Luca barely acknowledged it when they did it. Because to them this wasn't really a joke, Just something they did for themselves.

[@markdonovan2616]

I love how Luxiem is basically "The Boys: Vtuber edition". Thanks a lot for yet another great analysis on vtuber stuff!

[@Jammie-3-]

What is also interesting is how NijiEN also doesn't have a restrictive criteria for hiring male talents, especially considering how more than half of the Noctyx's talents are not your usual "cis-straight" guys yet they still attract a lot of female viewers. One of them is bi, one is very openly gay, and the other one is non-binary.

[@okamimonookamimono5659]

I first found Luxiem from their debut music (Hope in the Dark). It was such a bop to the fact I didn't know the song was for a specfic Vtuber group until a few days later while I was moderating in Discord, the topic about them was brought up. They talked about Mysta and also how the music video was like SOO GOOD. That's when I got into the hole of Nijisanji. I definietly don't regret supporting them. Their chaoticness to their wholesomeness makes my day. I really Shupport them :D

[@adrichiii839]

Luxiem were the ones that got me into Nijisanji EN and Vtubers in general. They are so chaotically hilarious!

[@danverss6176]

The fact that the boys already passed the og niji en girls made me believe male en vtubers are the next trend, good morale boost for the guys who want to be vtubers

[@danielometch.3780]

I'll be honest, as a male content creator starting out, they are an inspiration! Also, analyzing the talents of different vtuber companies is very interesting, but useful to know how to navigate and rise through the market.

[@neyuse]

I'm late but I wanna gimme my extra bit to this. You mentioned the importance of the design but for them in specific I feel it was REALLY important. Not only the designs are eye catching but also they got really well known artists for them. I didn't know about Luxiem until like 2 days before their debuts and the first thing that catched my eye was Mysta's design and the fact that I knew whose mamas were before hand for every member, AND LAM making his first male VTuber. Along with this, while I know the rest of the waves also had a theme for their designs, with Luxiem (and Noctix) is WAY more apparent which helps a lot in promoting, 5 lads dressing like they are form the past?? white suits?? Elegant vibes?? but then it's a set of monkes and memers??? Yes thank you (Shu sorry you have no coat still love you) I do agree there was people expecting to see male EN members in Niji but gotta give credit, I would probably haven't cared this much if it wasn't because of the models designs, chef kiss

[@disinstqme1840]

I also have some thoughts on why Luxiem did so well. I think the blowup of hololive myth softened up the western audience to vtubers- so regular anime fans who didn't know a thing about jp vtubers fell into the rabbit hole (including me). And I agree about the whole cover corp not knowing what to do with their male talents and their talents being jp and lack of fame made them much less accessible. Additionally there's the whole female idol branding and the fact that holostars were heavily hated on in the beginning. I would also say another key factor played on their fame. BL and shippability. Female BL fans are known for starting and ending fandoms-contributing a lot of fanmade media (art, fanfic, etc) especially in the Asian side of fans (look at pixiv). I don't think I've ever seen another male vtuber tap into that market quite like them. And GL isn't a novelty in the vtuber world anymore (pretty sure lesbian couples are fetishized in some circles of anime)-but BL outside of niche BL fan groups haven't been quite popularized as this. I would bet if Luxiem were as seiso as holostars they wouldn't have blown up as much. Luxiem get best of both worlds- female and male support. Mysta and Vox are the most famous and the are also the two who say the most interesting things.

[@DepressedNousagi]

Interesting take.

[@heerotomoe]

Luxiem leans into the BL audience quite a bit, and that definitely helps. Fanfiction and Fanart helps spread your audience and hype with female audiences. But er - Holostars aren't seiso. Where did you get that idea? I mean, just for a recent example, there's literally a Tenga twitter saga with one of the members that just. Won't. End.

[@disinstqme1840]

@@heerotomoeAh I mean in comparison to En they aren't quite as yabai- but you are right they really aren't that seiso

[@heerotomoe]

@@disinstqme1840 That feels more an EN vs JP thing than Niji vs Stars. Even NijiJP doesn't go as far as EN does when it comes to dirty jokes with other female talents. I think making EN's male talents BL-leaning and strictly non-romantic with its female talents does help with avoiding any controversy, though - you're not going to mistake a dirty or suggestive comment for sexual harassment when that's already been ruled out. (Sorry, this seems like I'm refuting you but it's more agreeing and trying to explain why it can seem EN is more yabai LOL)

[@evazinz9755]

Not sure where people got the idea that Luxium as a whole is very unseiso. Mysta is the most unseiso, followed by Vox, while the rest of Luxium are pretty much on the other side of the scale as seiso.

[@potsuni]

I’m super glad they’re all getting popular!! The boys are super talented, and hardworking. They really do deserve it! Luxiem is just such a fun group, and I hope more people get to know them! Along with the rest of Nijisanji as well! This is a great video, I really enjoyed it!!