Why Nike Won

[@Baldoora]

I can't emphasize how happy I am that your channel took off with the Redbull video. These videos are absolutely amazing all around from title, editing to the voice over.

[@ColonelCoockie]

Totally agree, so happy for you!❤⚽️

[@AthleticInterest]

We really appreciate it! 😉

[@walacerosalaurindo]

I coudn't agree more. This channel is excellent

[@AZANlA]

@@AthleticInteresthow big is your video editing team?

[@Brut.V]

I’ve said it before and will again, this channel deserves so much praise!

[@AthleticInterest]

And we'll gladly receive it! 😄

[@vanobrian8762]

I agree

[@Amm17ar]

You guys should make a series called "Broke" or something. Do a deep dive into atheletes who went broke, why, and how. I think it could generate a wider audience and gain some traction. You guys put a lot of research into your videos already, so I know youll do the topic justice. I remember there was an ESPN series similar to it and a lot of people loved it. Maybe some short 15-20 minute sports documentaries too. I always believe that doing your due dilligence and proper research and then presenting it in the most unbias way always yields good results. I think you guys do that with every bit of content you put out.

[@shadowusers]

Gotta be careful with the title. ESPN already did Broke.

[@_NinjaPeny_]

Just broke it 😊

[@CairoJames9]

😂😂😂😂​@@_NinjaPeny_

[@stakon74]

“Just do it” is actually the manifestation of their strategy that helped them grow. Their strategy is “We care about the athletes”. No matter if it is MJ or me lacing up to run in the morning Nike speaks to the athlete. All their communication is about the athlete. Not the fashion. Not the fans. The athletes. This is what propelled them to the top. They entered fashion through culture and this is why they thrived.

[@turkeyman631]

Yup, they get people to think they care about their athletes while they have literal children making their shoes lmao. It was the perfect strategy.

[@Sabundy]

Oh.....that's what they were doing....."caring" when they punished their female athletes for getting pregnant by docking their pay?

[@abhignankotih1833]

Always giving us the content we never wanted but somehow need 😮‍💨

[@iceblazzer7549]

Debatable

[@nabhannbn]

It's always tough to be in the number one position among sneaker and fashion brands. Maybe Nike will be overthroned by some other company in the future, but at that time also, the Ahletics Interest gives us the best content. Pure gem❤

[@arasmatazz]

Athletic Interest is the one channel I follow like a religion. Too good!

[@AthleticInterest]

Honoured to have you as a disciple! 😄

[@sanjithkarthick840]

you should make a video "how athletic interest just DOES IT". man the quality of your videos is just mind blowing. kepp it up champ!

[@AthleticInterest]

Thanks a lot! We'll put it on the list of ideas 😉

[@lekni8633]

Now that's a bold way to beat the competition

[@leoisaza]

I love your channel guys. I think you are at the top of your video kind. Every video I watch is measured related to you being on top of the curve.

[@AthleticInterest]

Thanks, Leonardo! 🙂

[@ulisesgonzalez2269]

Adidas brought back tongue. That’s a big deal in football(soccer). The new predators with tongue are kind of a big deal now

[@NamanGambhir-g2o]

This channel does a lot of positive Nike videos as if it was paid by Nike for brand promotions.

[@jonpetter8921]

I actually agree

[@Sabundy]

I totally agree.

[@OtesOtesOtes]

ACTUALLY A Long TIme Ago In a Galaxy Far Far Away, Palps inspired the line by telling Anikan to "Do It" Utuh

[@j.jsamra]

Phil Knight: We don't need that shit Dan Wieden: Just Do It! Phil: Ok

[@ChronicTheHempHog-mf3nh]

NOW THE FAMILY GUY NIKE AD MAKES SENSE OMG 😂

[@nityayjadhav21]

You add an element to the plate I don't care whatever I eat while watching your video it becomes the greatest dinner

[@phoeni3902]

the thumbnail for this video goes so hard

[@Rashednaber]

This is some serious content that you are sharing with us! Thank you!

[@AthleticInterest]

Always a pleasure! 🙂

[@futurehofer1564]

I GOT A NIKE AD BEFORE THE VIDEO 😭

[@AthleticInterest]

😬 😄

[@adamhercog4729]

This channel should have millions of subscribers in months... Amazing content!

[@MagicalBread]

Holy crap the algorithm is not treating this video well.

[@shaheerkhan1288]

What a Fascinating Channel, If Athletic interest ever launch a course on The Art of story telling, I'll happily Invest My Money. Amazing story telling. Content + Connections + Voiceover = Magic.

[@atty.fernandog.madarcos8724]

6:49 How much nike content can be squeezed from this channel 😂

[@Amm17ar]

Lol I was watching the "Air" movie and they made a remark about its origins. I ended up looking into it. Funny, sad and a bit disturbing story lol. But I think if you ask anyone at Nike now, theyll probably say that it was said before Gillmore and itll be said after him. Still a good story lol.

[@yohanespasaribu8546]

Mind-blowing encore 🤯

[@officialredmax]

So much quality for one video.

[@NihinduAngana]

Awesome video as always my friend.. but wow loving these

[@AthleticInterest]

Happy to hear it! 😀

[@TheDavidLiou]

Nike's founder didn't like its iconic logo and its tagline, but decided to stick with it and see how it develops. An agency's ideal client.

[@Unova007]

It's always a good day when Athletic Interest posts a video ^_^

[@AthleticInterest]

We feel the same 😄

[@Rahul_Rao_001]

Athletic Interest never disappoints.

[@arthurg7894]

Bwahaha the end. "They might have met each other"

[@AdmiralMakati]

Amazing channel. Never sell out. Never.

[@FiontarFloinn]

HAPPY BIRTHDAY NIKE! THANKS FOR MAKING GREAT CLOTHES!

[@silviobastos3514]

Always delivering minutes of pure joy. Thank you very very much

[@AthleticInterest]

That's the aim! 😀

[@artyomashigov]

Love all your videos. This channel is a gem.

[@AthleticInterest]

Thanks a lot, Artyom! 🙂

[@MarhelMajcob]

The thumbnail sold me dreams 🤣😭good video either way

[@AthleticInterest]

😄 Thanks!

[@johanmbaabu1580]

THANKS FOR THIS NEW VEDIO MAN Munene here from Kenya

[@AthleticInterest]

Thanks, Munene! 😉

[@johanmbaabu1580]

thanks for the heart and the comment I have been a great fun for four years now. Please cover an African topic like the recent Afcon so that we will feel represented@@AthleticInterest

[@drlmstrcurato]

I hope you tackle the Germany National Football Team-Nike deal soon

[@tobiger3392]

he won´t , he is paid by nike

[@AthleticInterest]

Here we go :) kzbin.info/www/bejne/nJqvY4VthMaUi5I

[@Karib9]

Isn't Messi w addidas?

[@eligerus2622]

Seems like the mission statement of Athletic Interest at the end?

[@United_Wings]

Amazing video ❤

[@AthleticInterest]

Thanks very much! 😀

[@foloite]

Looking forward to a video about the Nike deal with DFB!

[@adolforeyes3012]

i always love it when AI uploads!! fascinating videos

[@Apocalypse9696]

can you do a video on reebok's decline

[@eduardobertholdoborgesedua8041]

Best nike commercial ever - Joga bonito series

[@walacerosalaurindo]

The best KZbin Channel!!!! Ever!!!

[@AthleticInterest]

Thank you!! 🙏

[@chip0109]

Another mind-blowing video 🎉

[@AthleticInterest]

Thanks! 😄

[@geraldomarsh]

Still stripes over checks any day

[@The_G.O.A.T__]

Hi again Athletic Interest 👋

[@AthleticInterest]

Hello again! 😉

[@JMACishere]

Haven’t watched the vid yet but I thought it was fascinating how Nike moved on from Neymar so quickly even after investing heavily into him

[@rgjmce666]

Should do something about Justin Timberlake with McDonald's I'm lovin it that they still use

[@lucasapinya8832]

The video we didn’t know we needed

[@AthleticInterest]

That's the aim! 😀

[@williamtendo7835]

"Utah is no very good place to kill people, they kill you right back" 😅

[@vanobrian8762]

You are really good 😊

[@AthleticInterest]

So glad you're enjoying the videos! 🙂

[@vanobrian8762]

@@AthleticInterest I have always been enjoying your educative and informative content.

[@larso808]

0:27 The Nike stock chart looks compressed

[@ashleywilson8306]

Genuinely stopped watching as soon as a movie released in 1982 Was described as ‘super old’. You didn’t have to come at me like that.

[@AthleticInterest]

It wasn't personal 😅

[@MrPrajitura]

Nike to child slave workers: “JUST DO IT”!’ Truly the most inspiring of our times

[@jonpetter8921]

Adidas is still dominating the football scene thought both culturally in financial.

[@manadiahmed5283]

It’s literally not, Ronaldo, mbappe and haaland are all signed with Nike

[@jonpetter8921]

@ahmed5283 I meant generally Adidas has more impactful players, Messi is today the most impactful player. And players like Bellingham will take over. Bellingham plays in Madrid one of the most iconic team, Haaland play in City, not the team with the best history internationally. And then you have people like Beckham, Zidane who after their career still are relevant in world football. Adidas knows who to recruits people who can represent them. You don t see that with NIke. Adidas=quality, Nike=quantity. And when 2026 WC, the biggest WC in history start, Adidas wil pop up everywhere and will record huge revenue. Adidas has right to the two of the biggest competitions CL and WC.

[@Youaintakilla]

Do more vids on some newer brands. Nike is an old giant, everyone knows their story.

[@luramirez]

I thought it was Shia Labeouf

[@MagicalBread]

Shia Labeouf said “Just Do It” in 2015. Nike was (obviously) already one of the biggest sports wear brands in the world. Watch the video first.

[@luramirez]

@@MagicalBread bro doesn't know what a joke is lol

[@ankitmallick843]

Song at the end?

[@chandler21_jr]

do some video for Puma 🙏 anything literally anything☠️

[@jonpetter8921]

This video is brought to you by Nike.

[@josearmandorosales982]

Amazing video

[@AthleticInterest]

Thank you, Jose!

[@erroashivudhi7713]

notice how they dont have an office in Africa, we really need to do it.

[@yeahryan27]

I can't believe they seem to be throwing it all away now for WHAT?! What is football and street fashion without Nike?😭😔

[@bharatavarsha17000]

Super engaging video ❤

[@AthleticInterest]

Glad you liked it 🙂

[@amazinglif.e3790]

Did athletic interest fire any of their editors?

[@MgrMario]

increadible angle

[@malamajr.2578]

Where’s the part that you show Bellingham? 😢

[@omief559]

Nike is Nike because of Jordan. Not because of a slogan. Lol but great video

[@sbi-rizzler]

Messi actually is an Adidas ambassador. Should've used Ronaldo's example.✌️

[@AdamM7796]

Hi guy's I'd love a video on Rugby qnd how it could be a sleeping giant or could go extinct

[@Creees]

Ive never heard anyone say 'Just Do It'. There famous in America but its not the entire world

[@herbertherbert4317]

Please please please keep posting videos I had missed you, almost got depressed for missing your videos 😢😢😢

[@AthleticInterest]

We're back! 😉

[@i.c.j6216]

Michael Jordan carried Nike so hard it should be studied

[@kapilshah5938]

Well, honestly adidas creates the best football jersey and football boots

[@djkalenomuzic2615]

Adidas is the best only ppl in America 🇺🇸 say nike the best 😂

[@PaulineAby-kd5ew]

Na bro u trippin

[@manadiahmed5283]

Mbappe, haaland and Ronaldo are all signed with Nike. Adidas only has Messi

[@AlexanderTheGoat25]

U just a messi fanboy, adidas sucks. Checks over stripes all day

[@PaulineAby-kd5ew]

@@AlexanderTheGoat25 thts wht i meant

[@arctix4518]

Adidas forever

[@Carpathos]

Sure, it was the Just Do It Campaign. Got nothing to do with having signed MJ in 84. It's the Just Do It, not the NBA GOAT.

[@pshinshan]

wasnt mbappe on the thumbnail before

[@Creees]

They bought that trademark from an Australian i think.

[@craigbrown04]

They kill you right back 😂

[@ballgameshoes8583]

Jordan saved nike. Not some slogan.

[@lionbizzle]

Product portfolio ,ads and collabs shot Nike to the position they are today. "Just do it " is just a slogan. I don't buy Nike because of a serial killers statement. Y'all sometimes get carried away.

[@madsismad9113]

none of what they do marketing wise will improve the quality of their athletic products, new balance has done way better than nike in that department

[@amazinglif.e3790]

Work on the thumbnail guys.

[@serano5023]

What is up with the thumbnail?!

[@leftsideanalog]

Ben Affleck made Nike what it is today :)

[@AthleticInterest]

The film was way too inaccurate for my taste 🤓

[@mezii4569]

Imagine buying nike stock back the oh my 😂

[@Northwest360]

People born in 1982 👵👴

[@johanmbaabu1580]

Poll how many Athletic Interest fans believe that our man here needs to tell a story about the Afcon competition. If so please leave a like.

[@Granddaughter0300]

Adidas is better

[@Meinhardt.Erschwans]

Sound is awful...

[@luiislp7]

I’m not sneaker person but the Nike panda are so ugly to me 5:56 :P

[@JPN423]

Just do it

[@paulibaer_206]

Where is Nike better than Adidas? Technically speaking in comparable shoes?

[@100maxPower]

S&P500

[@jap7880]

goretzka

[@parrotbrand2782]

It is rather dumb to attribute the success of a company to their tagline. It is not just that, you need innovative products and you need to pay millions to sports personalities to influence dumb people to buy your products