Why Nike Won

60 years ago today, Nike Inc. (back then called "Blue Ribbon Sports") was founded. So we figured it's time for another video about a classic Nike story.
⏱ Timestamps
00:00 A Dark History
01:09 The Morbid Story of Just Do It
03:48 The Masterminds Behind Nike's Marketing
05:03 Why Warren Buffet Does Not Invest in Nike
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#nike #justdoit #athleticinterest

[@Baldoora]

I can't emphasize how happy I am that your channel took off with the Redbull video. These videos are absolutely amazing all around from title, editing to the voice over.

[@ColonelCoockie]

Totally agree, so happy for you!❤⚽️

[@AthleticInterest]

We really appreciate it! 😉

[@walacerosalaurindo]

I coudn't agree more. This channel is excellent

[@AZANlA]

@@AthleticInteresthow big is your video editing team?

[@Amm17ar]

You guys should make a series called "Broke" or something. Do a deep dive into atheletes who went broke, why, and how. I think it could generate a wider audience and gain some traction. You guys put a lot of research into your videos already, so I know youll do the topic justice. I remember there was an ESPN series similar to it and a lot of people loved it. Maybe some short 15-20 minute sports documentaries too. I always believe that doing your due dilligence and proper research and then presenting it in the most unbias way always yields good results. I think you guys do that with every bit of content you put out.

[@shadowusers]

Gotta be careful with the title. ESPN already did Broke.

[@_NinjaPeny_]

Just broke it 😊

[@CairoJames9]

😂😂😂😂​@@_NinjaPeny_

[@Brut.V]

I’ve said it before and will again, this channel deserves so much praise!

[@AthleticInterest]

And we'll gladly receive it! 😄

[@vanobrian8762]

I agree

[@stakon74]

“Just do it” is actually the manifestation of their strategy that helped them grow. Their strategy is “We care about the athletes”. No matter if it is MJ or me lacing up to run in the morning Nike speaks to the athlete. All their communication is about the athlete. Not the fashion. Not the fans. The athletes. This is what propelled them to the top. They entered fashion through culture and this is why they thrived.

[@turkeyman631]

Yup, they get people to think they care about their athletes while they have literal children making their shoes lmao. It was the perfect strategy.

[@abhignankotih1833]

Always giving us the content we never wanted but somehow need 😮‍💨

[@iceblazzer7549]

Debatable

[@arasmatazz]

Athletic Interest is the one channel I follow like a religion. Too good!

[@AthleticInterest]

Honoured to have you as a disciple! 😄

[@user-zy2kd5bb2w]

This channel does a lot of positive Nike videos as if it was paid by Nike for brand promotions.

[@jonpetter8921]

I actually agree

[@lekni8633]

Now that's a bold way to beat the competition

[@sanjithkarthick840]

you should make a video "how athletic interest just DOES IT". man the quality of your videos is just mind blowing. kepp it up champ!

[@AthleticInterest]

Thanks a lot! We'll put it on the list of ideas 😉

[@ChronicTheHempHog-mf3nh]

NOW THE FAMILY GUY NIKE AD MAKES SENSE OMG 😂

[@j.jsamra]

Phil Knight: We don't need that shit Dan Wieden: Just Do It! Phil: Ok

[@futurehofer1564]

I GOT A NIKE AD BEFORE THE VIDEO 😭

[@AthleticInterest]

😬 😄

[@nabhannbn]

It's always tough to be in the number one position among sneaker and fashion brands. Maybe Nike will be overthroned by some other company in the future, but at that time also, the Ahletics Interest gives us the best content. Pure gem❤

[@leoisaza]

I love your channel guys. I think you are at the top of your video kind. Every video I watch is measured related to you being on top of the curve.

[@AthleticInterest]

Thanks, Leonardo! 🙂

[@atty.fernandog.madarcos8724]

6:49 How much nike content can be squeezed from this channel 😂

[@ulisesgonzalez2269]

Adidas brought back tongue. That’s a big deal in football(soccer). The new predators with tongue are kind of a big deal now

[@MagicalBread]

Holy crap the algorithm is not treating this video well.

[@phoeni3902]

the thumbnail for this video goes so hard

[@Rashednaber]

This is some serious content that you are sharing with us! Thank you!

[@AthleticInterest]

Always a pleasure! 🙂

[@nityayjadhav21]

You add an element to the plate I don't care whatever I eat while watching your video it becomes the greatest dinner

[@adamhercog4729]

This channel should have millions of subscribers in months... Amazing content!

[@vishaln1970]

It's always a good day when Athletic Interest posts a video ^_^

[@AthleticInterest]

We feel the same 😄

[@shaheerkhan1288]

What a Fascinating Channel, If Athletic interest ever launch a course on The Art of story telling, I'll happily Invest My Money. Amazing story telling. Content + Connections + Voiceover = Magic.

[@NihinduAngana]

Awesome video as always my friend.. but wow loving these

[@AthleticInterest]

Happy to hear it! 😀

[@arthurg7894]

Bwahaha the end. "They might have met each other"

[@artyomashigov384]

Love all your videos. This channel is a gem.

[@AthleticInterest]

Thanks a lot, Artyom! 🙂

[@silviobastos3514]

Always delivering minutes of pure joy. Thank you very very much

[@AthleticInterest]

That's the aim! 😀

[@brandboda1391]

So much quality for one video.

[@Amm17ar]

Lol I was watching the "Air" movie and they made a remark about its origins. I ended up looking into it. Funny, sad and a bit disturbing story lol. But I think if you ask anyone at Nike now, theyll probably say that it was said before Gillmore and itll be said after him. Still a good story lol.

[@Karib9]

Isn't Messi w addidas?

[@johanmbaabu1580]

THANKS FOR THIS NEW VEDIO MAN Munene here from Kenya

[@AthleticInterest]

Thanks, Munene! 😉

[@johanmbaabu1580]

thanks for the heart and the comment I have been a great fun for four years now. Please cover an African topic like the recent Afcon so that we will feel represented@@AthleticInterest

[@OtesOtesOtes]

ACTUALLY A Long TIme Ago In a Galaxy Far Far Away, Palps inspired the line by telling Anikan to "Do It" Utuh

[@TheDavidLiou]

Nike's founder didn't like its iconic logo and its tagline, but decided to stick with it and see how it develops. An agency's ideal client.

[@yohanespasaribu8546]

Mind-blowing encore 🤯

[@United_Wings]

Amazing video ❤

[@AthleticInterest]

Thanks very much! 😀

[@Rahul_Rao_001]

Athletic Interest never disappoints.

[@williamtendo7835]

"Utah is no very good place to kill people, they kill you right back" 😅

[@AdmiralMakati]

Amazing channel. Never sell out. Never.

[@foloite]

Looking forward to a video about the Nike deal with DFB!

[@adolforeyes3012]

i always love it when AI uploads!! fascinating videos

[@FiontarFloinn]

HAPPY BIRTHDAY NIKE! THANKS FOR MAKING GREAT CLOTHES!

[@MarhelMajcob]

The thumbnail sold me dreams 🤣😭good video either way

[@AthleticInterest]

😄 Thanks!

[@chip0109]

Another mind-blowing video 🎉

[@AthleticInterest]

Thanks! 😄

[@istipinkarri6794]

I hope you tackle the Germany National Football Team-Nike deal soon

[@tobiger3392]

he won´t , he is paid by nike

[@AthleticInterest]

Here we go :) kzbin.info/www/bejne/nJqvY4VthMaUi5I

[@Apocalypse9696]

can you do a video on reebok's decline

[@ankitmallick843]

Song at the end?

[@josearmandorosales982]

Amazing video

[@AthleticInterest]

Thank you, Jose!

[@eduardobertholdoborgesedua8041]

Best nike commercial ever - Joga bonito series

[@walacerosalaurindo]

The best KZbin Channel!!!! Ever!!!

[@AthleticInterest]

Thank you!! 🙏

[@eligerus2622]

Seems like the mission statement of Athletic Interest at the end?

[@vanobrian8762]

You are really good 😊

[@AthleticInterest]

So glad you're enjoying the videos! 🙂

[@vanobrian8762]

@@AthleticInterest I have always been enjoying your educative and informative content.

[@geraldomarsh]

Still stripes over checks any day

[@luramirez]

I thought it was Shia Labeouf

[@MagicalBread]

Shia Labeouf said “Just Do It” in 2015. Nike was (obviously) already one of the biggest sports wear brands in the world. Watch the video first.

[@luramirez]

@@MagicalBread bro doesn't know what a joke is lol

[@jonpetter8921]

This video is brought to you by Nike.

[@The_G.O.A.T__]

Hi again Athletic Interest 👋

[@AthleticInterest]

Hello again! 😉

[@larso808]

0:27 The Nike stock chart looks compressed

[@lucasapinya8832]

The video we didn’t know we needed

[@AthleticInterest]

That's the aim! 😀

[@rgjmce666]

Should do something about Justin Timberlake with McDonald's I'm lovin it that they still use

[@amazinglif.e3790]

Did athletic interest fire any of their editors?

[@oakasrraw]

Haven’t watched the vid yet but I thought it was fascinating how Nike moved on from Neymar so quickly even after investing heavily into him

[@erroashivudhi7713]

notice how they dont have an office in Africa, we really need to do it.

[@chandler21_jr]

do some video for Puma 🙏 anything literally anything☠️

[@ashleywilson8306]

Genuinely stopped watching as soon as a movie released in 1982 Was described as ‘super old’. You didn’t have to come at me like that.

[@AthleticInterest]

It wasn't personal 😅

[@bharatavarsha10k]

Super engaging video ❤

[@AthleticInterest]

Glad you liked it 🙂

[@MrPrajitura]

Nike to child slave workers: “JUST DO IT”!’ Truly the most inspiring of our times

[@Youaintakilla]

Do more vids on some newer brands. Nike is an old giant, everyone knows their story.

[@MgrMario]

increadible angle

[@malamajr.2578]

Where’s the part that you show Bellingham? 😢

[@yeahryan27]

I can't believe they seem to be throwing it all away now for WHAT?! What is football and street fashion without Nike?😭😔

[@diegozarate5930]

A young Tommy Lee Jones SAVED NIKE 😂

[@jonpetter8921]

Adidas is still dominating the football scene thought both culturally in financial.

[@manadiahmed5283]

It’s literally not, Ronaldo, mbappe and haaland are all signed with Nike

[@jonpetter8921]

@ahmed5283 I meant generally Adidas has more impactful players, Messi is today the most impactful player. And players like Bellingham will take over. Bellingham plays in Madrid one of the most iconic team, Haaland play in City, not the team with the best history internationally. And then you have people like Beckham, Zidane who after their career still are relevant in world football. Adidas knows who to recruits people who can represent them. You don t see that with NIke. Adidas=quality, Nike=quantity. And when 2026 WC, the biggest WC in history start, Adidas wil pop up everywhere and will record huge revenue. Adidas has right to the two of the biggest competitions CL and WC.

[@AdamM7796]

Hi guy's I'd love a video on Rugby qnd how it could be a sleeping giant or could go extinct

[@craigbrown04]

They kill you right back 😂

[@kapilshah5938]

Well, honestly adidas creates the best football jersey and football boots

[@omief559]

Nike is Nike because of Jordan. Not because of a slogan. Lol but great video

[@herbertherbert4317]

Please please please keep posting videos I had missed you, almost got depressed for missing your videos 😢😢😢

[@AthleticInterest]

We're back! 😉

[@sbi-rizzler]

Messi actually is an Adidas ambassador. Should've used Ronaldo's example.✌️

[@pshinshan]

wasnt mbappe on the thumbnail before

[@mezii4569]

Imagine buying nike stock back the oh my 😂

[@Carpathos]

Sure, it was the Just Do It Campaign. Got nothing to do with having signed MJ in 84. It's the Just Do It, not the NBA GOAT.

[@serano5023]

What is up with the thumbnail?!

[@i.c.j6216]

Michael Jordan carried Nike so hard it should be studied

[@amazinglif.e3790]

Work on the thumbnail guys.

[@Northwest360]

People born in 1982 👵👴

[@djkalenomuzic2615]

Adidas is the best only ppl in America 🇺🇸 say nike the best 😂

[@PaulineAby-kd5ew]

Na bro u trippin

[@manadiahmed5283]

Mbappe, haaland and Ronaldo are all signed with Nike. Adidas only has Messi

[@AlexanderTheGoat25]

U just a messi fanboy, adidas sucks. Checks over stripes all day

[@PaulineAby-kd5ew]

@@AlexanderTheGoat25 thts wht i meant

[@leftsideanalog]

Ben Affleck made Nike what it is today :)

[@AthleticInterest]

The film was way too inaccurate for my taste 🤓

[@arctix4518]

Adidas forever

[@lionbizzle]

Product portfolio ,ads and collabs shot Nike to the position they are today. "Just do it " is just a slogan. I don't buy Nike because of a serial killers statement. Y'all sometimes get carried away.

[@luiislp7]

I’m not sneaker person but the Nike panda are so ugly to me 5:56 :P

[@johanmbaabu1580]

Poll how many Athletic Interest fans believe that our man here needs to tell a story about the Afcon competition. If so please leave a like.

[@JPN423]

Just do it

[@madsismad9113]

none of what they do marketing wise will improve the quality of their athletic products, new balance has done way better than nike in that department

[@100maxPower]

S&P500

[@jap7880]

goretzka

[@Meinhardt.Erschwans]

Sound is awful...

[@parrotbrand2782]

It is rather dumb to attribute the success of a company to their tagline. It is not just that, you need innovative products and you need to pay millions to sports personalities to influence dumb people to buy your products

[@dizhaldyratulangieichwan7593]

9

[@isomia]

2

[@paulibaer_206]

Where is Nike better than Adidas? Technically speaking in comparable shoes?

[@ballgameshoes8583]

Jordan saved nike. Not some slogan.