Why No One Talks About Benetton Anymore?

[@s.fernandes7560]

Reminds me of other forgotten European brands from eighties and nineties you do not hear about anymore Esprit, NafNaf, Chipie, Kookai. And Pepe jeans, Replay. Which brands do you remember?

[@xtelESC92]

My 16 yr old niece is still using the Esprit shoulder bag that my older female cousins used in the 1980s. It became the pass along bag of the female students in our family.

[@cinnamonraw9911]

Oh my goodness, yes, what happened to all these brands ?

[@manaji]

There still nafnaf and Esprit in my town

[@moonbae864]

They’re still extremely used in France :)

[@twoohoot]

Fiorucci was something that was only big in my country or other people worn their jeans? Anytime I'm thrifting and I found a fiorucci jeans I just take it home even if it's not my size. Because I know I can find the perfect person for it.

[@myYouTube1travel]

Love Esprit.

[@paulasb84]

Benetton is still big in Europe and Italians love it.

[@marcoschavez1028]

Yes! I bought several items in Spain last year

[@arche_max]

Italians have that taste for fashion, you know 🤌🏻

[@al6369]

I live in Germany and go there all the time.

[@auchmalwassagen]

Some of my best recent pieces are from benetton. Still a great brand.

[@twoohoot]

It's great. But doesn't have the same quality that once had. I have Benetton wool cardigans from my teenage years to this day. I'm always trying to steal my mom's hidden pieces. Nowadays when I go to a Bennetton store it's just feels like any other fashion brand EITH CLOTHING THAT DONT FEEL UNIQUE OR I COULD PASS ON IN 20 YEARS OR SO

[@Cantseemuch]

Benetton is still going strong here in Germany. For example they opened a huge shop in the prime location of the frankfurter Zeil (main shopping street) a few years ago. And they have two more smaller shops in the city. But admittedly I don’t really shop there. It seems to be more of a brand for my parents generation who where young in the 80s. But I really like their colorful designs and the on (black and white😅) sweater I bought almost 10 years ago is still in very good condition.

[@visittavee7773]

It still in Europe country.

[@avivatal614]

I have always loved both Benetton and Esprit. Each year I have bought many items for my whole family and I keep doing so. ן live in a warm country so that the monochromatic colours of European brands have never enchanted me. In the bright light of the sun, even in winter, beige looks bland and lifeless. Iris of blessed memory, called it the colour of death. Lively and happy do Benneton and Esprit wearing people look around the dinner table. Best of luck in the years to come.❤

[@abdulrahim8446]

I still wear vintage Benetton, love it!!!!!!

[@janbagdasar9165]

I was so excited to find a Benetton store when I visited Rome last year. Their clothes were still stylish and colorful, but there were a lot of gray, navy and tan items mixed in. Unfortunately I had no room in my suitcase. When I return next year I am taking an empty suitcase and shopping! Thanks for this video, I love all of your content!

[@chesumluv]

I still luv Swatch Watches…got one last year for my birthday😊😊😊😊

[@abdulrahim8446]

💯

[@Lafemmefutile]

I used to work for them 12 years ago in the US. People loved their slim cuts on suits and colorful staples. The issue was sizing in the US and the quality. Buttons poorly attached, colors fading (the crux!!!), and more and more synthetics that were neither trendy nor durable. They could have surfed on the athleisure wave to make a come back. I remember they were associated with Sisley who had an edgier side yet still too expensive for what it was compared to other similar brands.

[@stephenwalker8791]

I’d be happy to shop at Benetton again! In the 90’s when I was in high school this was high end clothing.

[@samiageldner3451]

I used to shop there in the 80s, and it was 8ndeed high-end. I still occasionally shop there here in Vienna, but unfortunately, the quality is not comparable to the "good old days" and the colors are not as vibrant. Generally, I am disappointed with their collections.

[@dipsspable]

I used to shop a lot from Benetton in late 90s, early 2000s. I still have a Kelly green colored shirt from them. They had some great perfumes too!

[@listeningatwork8719]

I had the “Colors” perfume. I wish I still had it! It was a favorite.

[@arfriedman4577]

As a teen, Benetton was worn by the wealthy kids in my school. We couldnt afford it. When i was in college, i got a pair of dark blue and white striped benetton leggings on sale. People said i looked like i had jail pants. I loved them and wore them so much that they eventually wore out.

[@iliwyttm]

as a person who works in Benetton in Russia, I’d like to say that we have a LOT of customers

[@cchrysaliss]

особенно после закрытия ряда других магазинов

[@iliwyttm]

@@cchrysalissда, именно!

[@Taylor-MadeBeautyRoom]

I loved Benetton and I really hope they make a comeback because I love bright colours ❤ Maybe we should create a new hashtag. #bringbackbenetton !

[@arfriedman4577]

Im glad to see Benetton is still around. I know its from italy. I loved their magazine ads in the late 1980s and early 1990s. I havent really looked atcfashion magazines in several years. I remember some of the united colors of Benetton nyc billboards. From mid 1980s there was a Benetton store in our mall.

[@susanruan3663]

I remember buying colorful Benetton sweaters. They were good, solid wool knits, but itchy if you didn't wear something under them.

[@grrlinglasses]

I remember in grade 7 or 8, tearing the ad of the Jewish and Palestinian boys out of a magazine and hanging it on my closet door. Haven't thought about Benetton in 20 plus years. Thank you for this video. Didn't know they were still around.

[@DesireeGonza]

You are so right. I loved the colors and the advertising. Shopped there regularly. My most beloved pieces were Benetton. I have not shopped there in decades. The other day I walked past a store and all the colors and patterns made me cringe. It seems it is stuck in the past.Hope it makes a comeback.

[@peterlangendorff9846]

Thank you so much for doing this!!❤️ And yes I still love and wear Benetton! They have a great website and ship directly from Italy. I cannot live my life in shades of greige!

[@Jersey1971]

Great video can you also do the brand Lacoste?

[@baibhavmundra5205]

I had a light blue shirt from Benetton that I wore for 10 plus years. Their quality is outstanding. I'll not be lying when I say that I'm rooting for the brand's comeback!

[@dejavu9605]

I loved Esprit and Benetton. Their clothes were great quality.

[@Daria-bg3ds]

Everytime I go abroad, I shop there.

[@ModernVintage31]

Oh goodness. I just made a visit to the U.S. Benetton website. What they’re currently offering for looks is dismal. Boring. J. Crew with less spice and more mayonnaise. I would love to see them go back to their colorful graphics and clothing pieces that had actual shape and character.

[@tanveerbadyari4703]

i still remember having brought lots of clothes from Benetton in year, 2005, 2006, it was a very exclusive brand, good quality, had a classic feel, their clothes looked different from others. it was very famous back then. that was a time when brands were building for customers, now brands build for masses, they want to sell to everyone. i hate all clothing brands now, they all look similar and are made in same factory of same cloth. if you look well into clothing's today, they are all same except a different brand names are on them. back then it was very different, you could really feel the difference.

[@MassimoShire1981]

Benetton family is still incredibly rich. During 1996, they bought from italian state, the Autostrade società. Highway tolls business, very lucrative. They no more care about clothes.

[@AlexHider]

Oh man. Those ads with a kissing nun were a cultural reset. Everybody wanted to be them.

[@radiobeard]

Sad Beige mom's nightmare

[@StephanieJarman]

they had a magazine too

[@pshaw8406]

Benetton was everywhere when I was a kid and teenager and I hadn't heard of it since. I found this video because I was wondering if it was even still around.

[@twistoffat]

the risk payed off till it didn´t. The backlash was fast and furious.

[@sugashack74]

I have been shopping Bentton online for the last few years

[@wenchy387]

omg! UCB is my brand back in the 90s during my high school years. I have bags and sneakers. I also have Sisley. ❤

[@vusumuzivusimzila8494]

there were branches that i knew in my country ( South Afrika) ,Waterfront ( Cape Town),Sandton, Hydepark and my favourite Rosebank today i have 2 Golf T-shirts, I wish they can return to my country

[@arche_max]

Never had the chance to buy Benetton here in Brazil since all of their stores closed before I’m born 😢

[@Lucidarius]

Great level, congrats for success

[@huntress1013]

I had a Benetton watch as a kid that I loved and wore for years. There are quite a few brands that are no longer around that have been big players in the 90s. Esprit (loooved Esprit), NafNaf (one of my leather jackets is from NafNaf) and what ever happened to Buffalo?

[@babycakes1402]

Back in the 90s I had an Esprit bag, same shape as the LV Alma & Coach Katy but maybe the next size down, I loved it & can't remember what I did with it. I'm hoping it's up in the storeroom/attic at the folks house, but my luck I probably gave it away. I guess when we go home for Easter weekend, that's what I'll be searching for ;)

[@Lucidarius]

Exactly, I just asked myself, where are they meanwhile. To loose trend, thay didn't have to, for any to us unknown reason???? A good brend with positive promo was default. Great brend

[@ravenkushner]

Growing up, I ADORED Benetton the brand. I just, unfortunately, didn't like their clothes, so I never bought from them. Nevertheless, I do hope they come back strong!

[@USONOFAV]

I love benetton in the 90's, quality is the best at that time. Now quality is not that great though I still buy from them. My daughter has a lot of them.

[@FabiolaB-dj5mk]

Benetton was woke before being woke was a thing.Seeing this Benetton video reminds me of stores Mandee and Wetseal as well as the brands Fila and DKNY before they faded into obscurity. I supposed they have gone the way of winning prizes by way of your favorite cereal brand. 😂😂 Ah, the good ole'days.

[@Leumasleumas725]

Benetton never evolved but stayed lazy while the fast fashion brands like Uniqlo and H&M could easily took over their customers at lower prices.

[@Restless318]

love betton the cololors but gap is doing same thing now

[@joannyc4665]

Best knits.

[@user-sd3ys9uy8j]

Now that I think their ads campain where absolutely at the ferefront of history. So inclusive they where disfuptive at the time

[@Nordestar-als]

I feel like it’s just not an American thing, it’s still pretty big in Europe

[@genzillennial]

Are you the creator or just a narrator? I recall a male voice briefly at the start of this channel which it seems has since been removed. I’m just curious if this is similar to watchmojo etc.

[@casalist5426]

Benetton family owns some private highways and as the world saw the bridge collapsed and people died and no family member in jail … I guess the sentiment is low.

[@casalist5426]

The Genoa bridge…I still don’t go on that one

[@franceshanna3724]

Our current obsession for beige will be looked upon in coming years as the most boring time in fashion history, mark my word. I love the creative patterns and colour combinations of Benetton and am a regular shopper when I travel to Europe. Their range is not as colourful anymore but they still have that certain European style.

[@perspectiveofme]

Tbh, sometimes I just want to wear the brightest colors possible, just to explore my creativity in fashion once again

[@dimplesd8931]

I worked at and eventually managed a Benetton in a mid sized southern city,from 1986-1991. Those were fun years. We were the “It” girl. My stores were owned by Italians and they were so fashionable and cool. I wish I had my old football jerseys. Benetton killed itself with the over the top political commentary. Taking on racism made sense but abortion, my pro choice, was too much. But what really killed them was the clothing didn’t evolve and they didn’t advertise for the next generation.

[@felypefanti365]

The clothing quality is poor AF

[@twoohoot]

For me the quality or pieces was everything. Im still stealing pieces from my mom from the 80s.. but the ADS from Benetton was the reason I wantwd to become a model and work with fashion. It was the only brand in my childhood that felt that was for everyone. And nowadays its just bland and boring. I can't tell a Mango cardigan from a Benetton cardigan.

[@tuttuttut7758]

Honestly, their materials and fits suck these days. I couldn’t care less on the advertising.

[@JuanARivera-z9d]

Rugby shirts

[@ripmauro]

What once was a strength, the family, turned out to be the main problem, due to their stubbornness and resistance to change! As rightly said in the video, Benetton moved from the colorful, durable and trustworthy quality clothes to the fast fashion world without changing its operating model, and that surely brought them to fail big time. The Oliviero Toscani campaign has been one of the many genius ideas of Benetton, however from year 2000 onwards, the different focus of the family 2nd generation, brought to turn the lights off on fashion and doubled down on more remunerative investments such as highways and real estate. The subsequent poor management, along with family reluctance to adapt to the changing dynamics of the industry, has prompted a progressive decline. Pity.

[@Bo-Sasha]

👍♥️

[@piercenigel4670]

quiet luxury lasted ONE YEAR. is that how long late capitalism's crazy consumerism can withstand not having logos everywhere or distinctive new products every week? it wasn't build to last. you can see how sad the glamazon influencers looked having nothing but a nondescript black box to show-off instead of a flashy new bag. and fashion brands need these influencers to move as much product as possible. wearing a grey knit is almost an act of protest.

[@4gma59]

it's already lasted -- for decades.

[@piercenigel4670]

@@4gma59 say what?

[@4gma59]

@@piercenigel4670 You heard me.

[@casebycase_904]

They were the first one to do woke marketing

[@remnanta]

Benetton did not leave russia, so he has no chance

[@rarevidz100]

Uhmmm.. Tried to check their store... The clothes are ugly

[@Mvr01008]

Rubbish clothing, screams weakness

[@lorrainemoynehan6791]

You have completely missed the point. Totally It is ridiculous to talk about Zara and H + M. They are just cheap fast fashion, with all the sigma explorations of resources. Benetton did something revolutionary, but that threw up the sharp relief of the whole ethos of their advertising and the family behind it. This video lacks depth and has not engaged with the truth. Poorly done. Wasted opportunity. Why didn't you consider the family and exploitation?