🗃 How to Break Down Asset Groups in Performance Max | PPC Talks

[@yoavhanuka2772]

Thank you guys!! Would love you to make a video about how you analyze and optimize PMAX campaigns. cheers!

[@rishimakan]

Thanks for the video guys , would be nice it you guys were a bit less distracted 😉

[@chivalrousboosting7852]

Efe 100% had no pants during recording and had to turn off the cam to close the blinds. Amazing content, these little caveats really bring up the educational value

[@romanboiarchuk2048]

lmao

[@saeedwaddo3975]

Thanks for sharing this short video I request you to keep ad short video under 10-15 min for one campaign specific setting it really helpful

[@codz87]

This was my question. Thanks for the explanation 👌

[@Liquidate]

Quick question, so you have 4-6 asset groups for each category. When you say create visitor/competitors/custom list asset groups, how are you breaking this up (using your example of 3 product cateogries) between the 3 categories? Surely these audiences would be exactly the same? (all visitors + customer list)

[@cesardiaz3830]

Hey! Thanks for the video I have a question hope someone can answer it: Does a p.max campaign goes into the learning phase if a new asset group is created? Thanks!

[@hejunru3460]

Thanks for the great video！ But I have a question, why not separate asset groups by category and add all the factors into one asset group?

[@Sam_kashyap]

So you would put all in market audiences in 1 signal(eg. home decor + home furnishings + living room) or these are separate 3 signals ? and same for affinity?

[@Liquidate]

By the sounds of it they would put all in-market audiences into 1 signal since they only start with 5-6 asset groups for each category (affinity, in market, customer list, purchase/search intent, all visitors, competitors etv)

[@mauriciomena2115]

Hey! thanks for the video, great content! Quick question: How much should i spend per asset group a day if my client has a low budget of $35-50 a day: $1000 - $1500 a month?

[@anthonymendola2108]

I contacted Google to ask about the "people who browse websites similar to" if they consider the entire URL or just the main. They didn't provide a clear answer. What has been your experience? If the product is on amazon for example, and I input the entire product URL, will Google only look at that specifically or try to find people who browse amazon in general?

[@MRNL1089]

Hey guys great video as always! Is crossover between audiences ok ? Using your example, could the camping, hiking and water-sports categories target the same affinity audiences if relevant to each (outdoor enthusiasts for example). Equally, when using your data segments would you recommend using the same audience, all site purchasers for example, or would it be best to use purchasers of category (purchasers of camping equipment in a camping products asset group etc.). Thanks!

[@studio623]

Thank you Usama and Efe! We would like to see a video where you split PMax with testing products and PMax with proven/winning products. Despite John not recommending it due to lack of cross pollination, but it might help some of us to maintain some conversions when one of the two PMax campaign goes to learning mode when budget is increased. Basically similar to the favorite strategy of having 2 SSC campaigns, introduced by Regina a few months ago. Thanks!

[@diederickvanduivenboden8659]

Hey guys, i already told this in a previous comment but you can just contact Google Ads support and ask if they can exclude a certain exclusion list to a PMax campaign.