Why Pharrell is the Perfect Choice For Louis Vuitton

Patreon: / fashionlover4
Green screen was going crazy in this one so sorry for any jarring glitching, I spent too long trying to get it as best as I could.
Articles I read for this video:
My brain

[@Megaman.ExE7]

I think they picked the best possible *commercial* choice. Pharrell is just one of those people that's climbed the social ladder in such a way that people from all walks of life and style can appreciate his future tenure. I'm genuinely excited to see what's to come, but I DO think that a *more experienced* Martine Rose could have potentially been a better option (what if scenario)

[@fashionlover4]

I'm just unsure how it would have worked really, I think it's too soon for a pivot from Virgil's vision especially since it was doing so well, just that the unfortunate circumstances meant they had to get a new creative director but I don't think they wanted an aesthetic shift that another distinct designer like Martine Rose would bring. Also, I feel like in Martine Rose's case specifically, she worked at Balenciaga when Demna first joined and her style was a huge influence on their menswear so honestly Martine Rose would have to avoid a big aspect about her own design language in order to not mimic Balenciaga even though she sort of pioneered the style. I really can't imagine what a Martine Rose LV would look like.

[@ytyoungrichnhigh]

I was personally praying it weren't Martine

[@salamance2]

should have been Kanye.

[@prodzane]

Something i just realized is that Kenzo has Nigo. This is leading up perfectly to a Kenzo x LV collab, as LVMH owns both

[@lucienlodger]

i think what pharrell can bring especially with his own unique eye/style is his creation ov his own jewellery designs, thee chains he wore were revolutionary for thee hip hop street style [not yet fully capitalised upon but would be soon w/ pharrell’s own BDBC] & utilised different colour and sized diamonds + a complex layering which hadn’t rly been seen before. his most directly influencer is his literal protege in tyler, the creator who already trail-blazes in many ways and has his entire life but 1. has done so independently since his popular debut back in 2014, popularising everything from converse [again] to brown puffer jackets and russian fur hats. ‘flower boy’ practically dressed an entire generation & these efforts are no doubt inspired by pharrel’s decisions before him & his guidance during AS WELL AS 2. tyler has already worked on music for a LV show prior to this. i doubt pharrell will leave behind an opportunity to have bunnyhop hop on this, and thee potential for pharrell to radically change thee presentation ov menswear jewellery for LV as well as his unique sense ov taste which has always been His Own opens up a lot ov doors. it makes sense on every level and i think it’ll take somebody like pharrell & his connections to relevant trendsetters like T to make LV into a fashion house which is respected by haute cotoure and broader youth fashion. sincerely, someone who honestly knows nothing about fashion

[@christopherfeatherley]

I really like your angle (perspective) to fashion; you definitely have a deep passion and admiration for it, which makes your videos enjoyable. I like how you break apart the business aspect of fashion, explaining it in a matter very digestible to anyone :) Keep up with the vids!

[@fashionlover4]

Thanks so much I’m glad people enjoy them makes me very happy

[@ohceeonthetrack8789]

Hey man keep up with the good content I’ve been binging your channel for the last few days. Wanted to give a couple video suggestions that would be cool to see: - Would be cool to do a fashion icon tier list, similar to the fashion designer one you did but with people like Rocky, Bowie, Princess Diana etc - A video on supreme and its rise in the culture throughout the mid 2010s would be quite interesting

[@fashionlover4]

Good Suggestions, I'll keep them in mind!

[@qwertiepie]

Not really my niche, KZbin recommendation, but you've convinced me that Pharrell is the right pick 😁

[@bricegoyard5440]

Can’t thank you enough for this video, I’m glad you understand the vision and also understand that Pharrell has been fit for this role for a very long time. Virgil would be proud💎.

[@bricegoyard5440]

also you gained a new sub🙏🏽.

[@jackwoods8021]

I luv your videos thank you for taking the time to create them!

[@majincheer]

I love your videos man, I feel like I know you personally and we're just having a chat. It doesn't feel to scripted, it's real. Also the topics you talk about in your videos are really interesting and you cover them in such a classic but good way. Keep it up man, it's only going up from here

[@bbbbbb3734]

Ive been craving for a channel like this one on youtube to fill out this niche for videos where someone just talks serious about fashion yet keeps it entertaining and im so glad I was finally recommended one of your videos. Its exactly what ive been looking for years at this point.

[@Sebek1000]

Bliss Foster is pretty good too

[@chizmok5093]

no literally

[@coorpo]

very thoughtful comment on fashion education! hope you can make an episode to expand on it

[@Devananta-Rafiq]

After watching the other Pharrell videos and then yours, I still think that he will be fine and so does LV financially. On the other side, I think that LV's CD choice is like showing that the menswear is basically trapped in Virgil's design language. We could say that it sells and continuing it as a tribute to V. But without V's vision it will be cheap tricks. We can't forget that V writes some of the best shownotes that flesh out his ideas. I think this intellectualism will be missing in Pharrell's era. I could imagine that Pharrell's collection will be somewhat creative but I hope he doesn't rely too much on copying Virgil and really showcasing some original ideas. It will be like, oh that's something new but somehow not thoughtprovoking like some of V's design.

[@ThaSweetHart]

Why would Pharrell need to copy Virgil? Pharrell has had his own interesting career in fashion that spans over 20 years. Pharrell was a cultural tastemaker before anyone even knew who Virgil was. It seems that one of the issues with the discourse surrounding this is some people don’t actually know who Pharrell is.

[@got2bjosh]

Love Zoe Hong and her pragmatic take on the matter. Your video takes elements she touched on a step further by looking at Pharrell's appointment as a signal for LVMH wanting to maintain the commercial strength and appeal of its menswear line over seeking avenues for innovation. Rihanna is another popular music figure whose business partnership adds diversity to the LVMH brand while also providing strong growth in the beauty market.

[@luckycat4241]

Thank you for this, this made my day.

[@ytyoungrichnhigh]

One serious thing I 100% respect on your videos is the facts/evidence you provide my man.. going into depth on how Pharrell was a genius pick was brilliant. Props

[@providence9481]

I appreciate this breakdown in a world of sound bytes and quick comments.

[@Olivia-jn8yf]

wake up honey new fashionlover4 video just dropped

[@Brian-wx4ig]

Thank you, i was so informed by this video

[@mocoxmedia]

the giant hat transition almost made me choke on my food lmao

[@rhy8336]

LVMH already has plenty of skincare brands under it I don’t think he will see the need to potentially encroach on the market for his own luxury skin care brand. But I could potentially see him applying his aesthetic so some cool packaging for some lv skincare so who knows

[@ChickenKormagarlicnan]

He has spoken

[@sergioolave7782]

I want to see LV x Le Fleur collab

[@louisdufort-burla8126]

I understand the commercial logic 100%. It think it is still a bit insulting/demoralizing for fashion designers that studied and work soooo hard and that are way more knowledgeable about fashion to see their job (or futur job) taken by a guy that doesn’t know how to sew a button. Ofc we aren’t in a Couture era of fashion, especially at LV. But knowing how to work with fabric, how does it moove, is it easy to work with, the quality of some fibers etc etc etc , it is so important to me.

[@julientessier3528]

Also… LV music may be on the way? Another way for LV to expand in addition to luxury fashion

[@malb93]

I like your views, your take on these subjects. I don’t necessarily agree but I like the way your brain works.

[@roryalexanderm]

ive done a complete 180 on the situation im into it now

[@buttershy_]

my uni has a degree course in creative direction for fashion but i don't think anyone's racing to go to my city lmao

[@jonnyfendi2003]

What a worthless program!! I mean really??!!

[@SheKnowsWho]

nah you had me crying at 3:37 lmfao

[@thamsanqathesonsinxezi]

Excellent video.

[@KAMA_THE_ONE]

That Tyler prediction was on point.

[@hexdaltars]

#1 underrated channel.

[@kevinhsu8184]

You are very spot on. Right after Virgil died, I thought LVMH would be smart to hire Pharrell. But after few seasons of them milking Virgil’s left overs, I thought they would move into a different direction… ie designer centric/ aka no name designers who’s well known in fashion world but little general public recognition. After seeing Pharrell’s show last night, I thought they made a really good choice. There are lots of remnants of Virgil in the collection but out goes super exaggerated silhouettes that no one can pull off besides real celebrities. Out goes mostly super tacky huge LV logos except few items here and there. In comes more understated references that LV-lifers’ get. Given basically all A list music stars came out to support him, I have no doubt Pharrell’s more understated vision will sell like hot cakes since his famous friends will be wearing them. It remains to be seen if those leather speedies that are priced like a birkin will hold their value in resell market. Only time will tell.

[@caleblee1780]

Excellent break down.

[@rozsakyshki1930]

The giant hat? You mean the hat Malcolm McLaren and Vivienne Westwood created right?

[@Whodnl]

The legend is back

[@Tanz17]

Thanks for sharing a mature industry about the choice which has been maturely made. Tired of hearing the same narrative such as he's not a designer and he didn't do a fashion school. Thanks a lot

[@solanareznor8309]

After seeing your video, I would add "Why pharrel is the perfect choice for LV commercially". He is not a designer as you said and somehow this makes me think from now on more and more these companies will want to hire someone with enough "influence". As in: the next creative director will be Ronaldo. I can't help to think that something will be lost with this since the role of visionary and designer will be separated, but if that is what the brand wants then so be it. I suppose that only explains why LV was never my cup of tea, even under Virgil. One thing is for sure: we have seen Lagerfeld sketch, we have seen Roseberry literally sketch on the runway and that is something Pharrel will never do.

[@ThaSweetHart]

You don’t know know whether Pharrell can sketch anything and I know this because you compared him to a footballer. Last I checked, only one of the two of those people has worked in fashion for the past twenty years…and it isn’t Ronaldo. Seems like much of the most important points of the video went in one ear and out the other for you.

[@solanareznor8309]

@@ThaSweetHart are you 12?

[@kouseitakeda9611]

i love pharrel fosho what an impact hes had on the culture over the years. creative director tho??! well, we'll see how it goes.

[@MissOJAY]

Have you seen the show? Whatchu think?

[@keyodi]

Where you get the sales info for the brands

[@meibhferrell392]

Another day another banger

[@sergioval3nzuela774]

I wouldnt say LV's scents are their weak point ombre nómade Is one of the most popular scents in it's price range they just need to make a cheaper line of scents but their fragrances on the luxury prices are very good

[@Orbitinbloom19018]

We have the same energie jacket but i have it in green ! 30% of my closet is energie lol

[@jUQMtDmf]

You are the perfect choice for me

[@Crap247_2ndaccSecretYoutube]

You rockin w the icecream team tho? You gotta give them a shout out if you're talking about pharrell

[@lvettesonai]

Pharrell brings real vision back to LV. They need him.

[@michaeldungee2666]

I agree with you 100 percent, there’s nothing exciting about the clothing with all the oversized clothing, nothing ground breaking. Like how do you accentuate a man’s body with clothing that dwarfs him. And if Pharrell is only going to continue with this look, then wtf!

[@rainer6672]

Same thoughts after watching the s24 Paris show?

[@danolongo]

new fashionlover4 video i be like: hi

[@fashionlover4]

Hey Daniel, I recognise your spongebob pfp, you here often?

[@danolongo]

@@fashionlover4 pretty often

[@louisvau4132]

Its ah rly good choice but i would have prefered Martine Rose. But Louis V. will make a lot more Money with Pharrel

[@emmibonbon905]

I would have loved Martin Rose too ^^ She was my first thought for LV

[@josefine9224]

great video

[@heather-vs9qe]

Kudos to him what a man?❤

[@shoeengine1161]

you're joking right? those big hats became extremely popular and definitely a trend. and pharrell was first. love the hats or hate the hats.

[@stefoo]

I want to see your room again

[@silasditzer]

talking about inheritance 7:04 and climbing the social ladder

[@ambergris5705]

Great! Just a question: why go for Pharrell, and not Tyler the Creator? Just want to know your opinion

[@raydiii]

What jacket is that?

[@fashionlover4]

Old energie jacket, they’re a defunct Italian brand

[@carolineboyden7580]

what brand are you the creative director of out of curiosity?

[@fashionlover4]

Thanks for asking Caroline, Fashionlover4 is my brand.

[@wangzwangz9173]

On one hand I understand perfectly why Pharrell gets to be "Pharrell" 25 + yrs later. He has the look/looks/language and appearance of what his brand presents him to be -- But does he REALLY have the talent. How much does Talent even matter in 2023. Chad is the one who made the music--Without Chad there was no Neptunes--And now...I mean...Idk...Is "skateboard P" really that guy...Or is he just a brand that looks and acts the part very well - Weather it be this new position or his other shit ...I'm genuinely curious to what others think. I think he's well over-rated but ¯\_(ツ)_/¯ (He does have a great voice)

[@LABRADOR904]

I'm not sure what you mean by overrated. In the context of fashion, he's been ahead of the curve for years, with early associations with Nigo and billionaire boys club being a long running successful brand. So as to knowing what the consumer wants, then yes he has "talent." I think that fashion tends to be romanticized but at the end of the day it's about selling clothes especially for a brand like LV.

[@kyo_qi]

That’s a valid opinion actually, guess we just have to see to really know, unno?

[@wangzwangz9173]

@@LABRADOR904 overrated overall is what I meant. He's likr the Oprah of hypebeast? Ok that was over the top lol.

[@_Alimm]

Okay, I understand now.

[@dominichawker2702]

They picked him for his image, personally I don't think his collections will be innovative, but I reckon he will sell well.... Also does Pharrell have as many connections as Virgil did? Idk Virgil had plenty of big celebs and similar circles to Pharrell. Is connections that important if your LV? Perhaps creatively, but I don't see Pharrells creativity being his strong suit... Like you said its apart of LVMH so IMO the biggest part is just being able to attach the Pharrell name to LV. LV won't struggle for connections, collabs, and areas to expand, but will probably keep the status quo for a couple years until they need someone to innovate.

[@fashionlover4]

Yea sell well and expand other ranges which is ideal for them really, I would say he does as Pharrell has been famous longer than Virgil, maybe not in fashion but as a celebrity overall, and I think connections isn't absolutely necessary but I can see it coming in use for LV's benefit if Pharrell wants to bring people in, he'll know who's best for the job.

[@riptaye]

I'm not necessarily into fashion, but I do believe that anyone that doesn't understand the innovative genius that Pharell has displayed over 3 decades doesn't really care for hip hop culture and therefore doesn't really get why LV would choose him. Pharell isnt even popular with the new generation anymore so its more than just him being a "big name".

[@aleksgamzin4262]

great insights!

[@ChociMilki]

true

[@indigon-c186]

Okay but here’s the thing: one must need to know the construction process in order to design and make these decisions. Imagine the work room: he wants a collar like this…like what? Does he know the terminology? Does he know the language? This is very important in order to have longevity. It could be a mass marketable failure, because it becomes chaos

[@ThaSweetHart]

Considering the fact that he’s worked in fashion for the past 20+ years, why wouldn’t Pharrell be able to communicate his ideas successfully? The lack of self awareness in many of the comments like this is hilarious because he likely knows more than many of the people questioning his skill set.

[@arisumego]

just an fyi irregardless is not a word, it's just regardless

[@ethanonken6273]

We stay hating LVMHache

[@andrewalvarado8261]

I still disagree. It definitely was not their only choice but idrc to explain there’s already so many videos on this topic.

[@kaimac]

I think he's got the right vision to hire and oversee the right people but I just don't think he personally is a great designer by any means

[@alucardtnuoc9669]

Hey watching the video and noticed at like 4:50 you feel education in fashion only leads you to be a designer and I strongly disagree I believe it’s the main focus but I study fashion technology which is your sewing skills and pattern drafting and making

[@fintanbeirne7261]

How dare you disrespect viv’s mountain hat

[@fashionlover4]

no disrespect just disapproval, I love viv but I think every designer has stuff that I don't, such is the way.

[@fintanbeirne7261]

@@fashionlover4 that’s honestly fair. I’m too much of a worlds end nerd not to love the hats.

[@MonacoPoker]

Heath Ledger is back, time for a new Batman movie.

[@wavvystatus0075]

LV & Adidas & human made future collabs in the making??

[@fixed6354]

Lv x human made kinda happened lv collabed with Nigo they wouldn't prolly collab with Adidas as they collab all the time with kering brands

[@artSFCA]

It's about celebrity status and $$$

[@tybeentrill3748]

Pharrell is colorful, LV is colorful

[@hecmac237]

booooo should have been martine rose

[@theespottedgiraffe_5368]

I agree artistically but money wise(sadly lv just cares that much)

[@FieldTestedSemenKun]

I mean Pharrell isn't bad. Definitely a good tastemaker and just having him associated with the brand will only bring success

[@JafacaksWasTaken]

why?

[@sakuragi9607]

shouldve but never would be Martine rose LV is a hypebrand popularity contest they don't care about the clothes just the profits

[@hecmac237]

@@JafacaksWasTaken because shes an amazing designer who has honed her skills in design and taste for her whole life. she d bomb, and just a fantastic designer

[@camilla.buitrago]

I like your Fergie zip up

[@o_0malik]

I'm still not a fan of this decision, but I understand it. LVMH is going full hypebeast.

[@fredk6992]

they know where the money is at

[@botbot3698]

reducing Pharrell to hypebeast is a bit insulting

[@JafacaksWasTaken]

oh hell naw

[@victorgradea3283]

they should replace pharell with fashionlover4

[@bloba6969]

It should have been demna

[@Sistere01]

He still at balenci

[@fashionlover4]

da goat

[@maeggew2268]

he‘s too good for them :•)

[@regipuck]

When it gets to this level of commercialism for profits, it's no longer luxury. Luxury is quality & exclusivity to me! LV is my parents & grandparents luxury brand. They're quality sucks & once it's accessible to the masses, it's no longer special.

[@collinstefan6883]

He does look like he smells good

[@chrisjohnson5581]

I will never understand how people think Martine or Grace is somehow fit for that role, look at their runway shows and they do not match the same type of creativity nor aesthetic that Virgil had created, people are literally just repeating stuff they hear online rather than actually considering what the designers are bringing to the table.

[@h2d127]

Just buy asos or BoohooMAN. Duh.

[@mrdecember]

Ahahaha great minds think alike. I literally just released pretty much the same video. Good Job!

[@fashionlover4]

Thanks I’ll check it out! I recognise you from fashion roadmans channel, cool to see you start your own

[@mrdecember]

@@fashionlover4 hahah so crazy that you remember! Trying to get to consistent posting! And Yes, let me know what you think. I think I touched on some areas you didn’t, and vice versa. So funny that we came at it with more or less the same approach tho! Love your content anyway, keep up the hard work!

[@karigrandii]

Because he is famous.

[@Glotaku]

I think you’re way understating the role of a creative director, I don’t think Pharrell has the vision to do anything interesting

[@crystalcastillo7575]

If Kanye acted right & got therapy he would’ve definitely been the creative director.

[@ahpuro]

Whoa whoa you really skimmed over his Adidas collab which had fire at first and then died pretty bad due to designs which everyone was asking who is this for and BBC isnt as successful as a brand consider how much brand power and connects Pharrell has

[@luckyblue3501]

He will get bored after 2 seasons

[@alotofmore]

He do look like he smell good 😭

[@Famedv]

imagine there was a world where kanye was hired as the creative director. that woulda been so nice to see

[@woaero4416]

He would’ve made hitler merch

[@richardgrobertson5293]

Get real people! this man needs to stick with music. He is certainly not up to the standards of so many more ACTUAL designers. He has a social following but this guy just tries too hard. He is very talented though. Get someone real. He is a creative individual no denying. Get someone who can do it all in fashion. LV is getting tired compared to other lines just too big now, We'll see...

[@fashionlover4]

I agree, I think it’s a good move from LV’s perspective but not from a fashion forward perspective

[@user-lb6qi8xt9r]

Tyler The creator is defnitely is next

[@heather-vs9qe]

LV been boring, Williams will set it on fire...lick em down..

[@mars3676]

Pharrell was the wrong choice 🫡

[@Dsexh_dsexh]

I think that’s a bit of a stretch … Pharrell can’t even write music 😒 can the man dress himself without his stylist?

[@GloriousGrunt]

I feel like his style has been whack af since 2009 lol

[@kossovaar01]

money talks, it's a pitty, if you zombies get your brain functioning try to understand Margiela or Raf Simons

[@mrt6610]

Wait is Energie back?

[@Alex-ht1dk]

Fashionlover4

[@fashionlover4]

yes