Why Record Labels LOVE Rap Beef

In light of recent events with the Kendrick Lamar vs Drake beef, it felt like a good time to make this video. Rap beef has been a cornerstone of hip-hop for decades and throughout the years the main winners of rap beef hasn't been the artist themselves, but rather the labels which own the rights of said artists. In this video we explore why exactly record labels love rap beef while going down memory lane to discuss Tupac vs Biggie, Nas vs Jay-Z and 50 Cent vs Ja-Rule.
#Drake #Kendricklamar #beef #rapbeef #music #musicbusiness
⏱ Timestamps
00:00 Background On Rap Beef
01:00 Attention & Publicity
01:16 Sales & Streaming
02:24 A Brief History of Rap Beefs
04:23 Authenticity
04:44 Social Media
05:08 Other Considerations
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Economics of Entertainment will explore the business behind sports, music and entertainment.
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[@economicsofentertainment]

Do you think the Kendrick vs Drake beef was label orchestrated?

[@eunjiallday2947]

If it was, it was a long play. Breadcrumbs have been around long ago. To debate the idea, Kendrick has won public perception while tearing Drake's down, taking hits on the UMG side and as well as Drake's Nike.

[@economicsofentertainment]

@@eunjiallday2947 Very good point!

[@El_popi_negro]

Shock record labels stirring up beef for profits. Great video, you should do one discussing record label profits after the death of artists.

[@economicsofentertainment]

Funny you should say that, one is in the works. Stay tuned!

[@Economicsofsport]

Just as rap was dwindling in relevancy a beef happens. What a surprise!

[@dwaynejpeterkin]

Rap was always big this beef made it even bigger only part of rap that is dying out is trap

[@economicsofentertainment]

What a surprise or good marketing tactic?

[@Mama9ice]

Awesome video, keep up the good work! 🔥🔥🔥🔥

[@economicsofentertainment]

Thank you, will do!

[@leemurphy1611]

Another great video

[@economicsofentertainment]

Much appreciated! Glad you enjoyed.

[@Cyp00]

Interesting vid , keep them coming

[@economicsofentertainment]

Appreciated most definitely will!

[@dwaynejpeterkin]

His last album before stillmatic was nastradamus

[@economicsofentertainment]

Spot on there! Nastradamus was in fact released just before Stillmatic.

[@PatricioMarcel]

Love this take. Ja-Rule definitely got battered into oblivion.

[@economicsofentertainment]

Hahaha yeah he did.

[@breakfastattiffanys5918]

It doesn’t matter whether attention is good or bad , whether it harms people or not , it brings in money and these rappers are only seen as things that companies can monetise from.

[@economicsofentertainment]

That’s the game…….

[@CALLMEDEEJ]

Half and half, labels definitely encourage the beef (for profit) but people have been waiting to bring down Drake for some time now😅

[@economicsofentertainment]

You make a good point!

[@MarioMusiczx4Lyfe]

This may be a stretch but i just think the nicki minaj and megan thee stallion beef is just being planned at this point 😂

[@economicsofentertainment]

You and many others think alike! You could be on to something…..

[@MarioMusiczx4Lyfe]

@@economicsofentertainment I mean it's just a hunch beacuse megan is now doing her own independent lable but after nicki responded to hiss it just seems megan is now trying tirelessly to get nicki's attention again but even if megan is now an independent rapper that still doesn't mean things couldn't be going on behind the scenes

[@bea7001]

Kendrick slayed

[@economicsofentertainment]

100%

[@nicolevalencia964]

I think record labels encouraged Drake and Kendrick's beef, but Drake had it coming tho because there had been a lot of rumours about him that were questionable like BBL's and fake ab surgery lol

[@economicsofentertainment]

Agreed record labels definitely stir up the pot!

[@newlondon5696]

Culture vultures?

[@economicsofentertainment]

I’m not sure about that one in this particular instance.