"Mastery is earned and mastery takes time mastery stays until nine, ten, eleven ,tweleve o’clock to make sure the kerning is perfect, mastery stays until midnight to make sure it’s the right word to bring an idea to life, mastery stays until one o’clock at that point to make sure that the strategy is perfect and mastery stays later to make the operations of the company make sure it all works together, mastery doesn’t come overnight." - Brian Collins
@thejamescaddy6 жыл бұрын
I dont know how you do it, but these videos and lessons just get better and better. Thank you.
@thefutur6 жыл бұрын
maybe we are growing and learning and booking guests who keep setting a new bar.
@thejamescaddy6 жыл бұрын
Its so so so good : )
@helmet2126 жыл бұрын
There are only 5 videos of this legend on youtube. I've watched this one multiple times! Brian Collins get on youtube!
@Mokkel736 жыл бұрын
I´m standing here in Sweden, Scandinavia folding my kids clothes and really enjoying this. The vibe and the meeting between generations. Thanks a lot!
@thefutur6 жыл бұрын
You're a boss at multi-tasking!
@alexlneto3 жыл бұрын
This is my favorite interview from The Futur
@creativerascals2 жыл бұрын
Are we having him back yet? also Jonathan Stark if we are at it!!!!!!
@mrmashobane Жыл бұрын
me too
@msshana32926 жыл бұрын
This interview spoke to me in a deeper way than just design. Mastery is a life long adventure, poetry is a seed for creativity and what is the truth about you and your brand, the REAL truth, your authentic self.
@mr58116 жыл бұрын
Very impressive lineup of guests recently. Great discussions. Super inspiring content. Thank you!
@thefutur6 жыл бұрын
straight to the top baby!
@uTubeNessi6 жыл бұрын
Such a great video, and guest! Wow. One of your best videos so far in my opinion. Thank you from the bottom of my heart. Pure Quality.
@lookthrumyeyes2 ай бұрын
I just finished watching this six years late. But better late than never. Brian's words are as relevant today as they were back then. This is a treasure chest for any designer, and definitely, this is not the last time that I'll go through this video. Many thanks to Chris & Brian
@gridhop6 жыл бұрын
Wow. This show is a real treat. First thought. Then I had to remind myself- no, you mean this KZbin channel is a real treat. This channel really blurs the lines of traditional KZbin and makes it so much more that what it is. The Futur is truly a prime example of using social media in a powerful way with such great impact. I can't even begin to explain how much I've benefit from this channel but soon enough my monetary contribution will come as I really do support what you're doing. So many people are missing out on the great abundance of knowledge and inspiration here and it is truly baffling. There should be way more likes but then again not everyone is as crafty or self motivated to find and soak up golden FREE information. Truly golden. What I love is that it's not one perspective and I have always appreciated that The Futur is open to letting people with various viewpoints come on and share what they have learned and experienced as well. Excellent work everyone.
@thefutur6 жыл бұрын
Thanks Micha!
@maxzinUX6 жыл бұрын
Wow.. incredible. Thank you Chris, Futur team for bringing this in front of our eyes and giving us the opportunity to listen to this videocast.
@mangazico2 жыл бұрын
This is Amazing!!! thanks Cris and the futur team and of course Brian.
@siya_the_brother Жыл бұрын
Brian Collins, Is truly legendary. Thank you to The Futur for bringing him on board.
@NicoleGraphix6 жыл бұрын
His enthusiasm and passion for his work and design is unbelievably contagious!
@thefutur6 жыл бұрын
#BrianForPresident
@NicoleGraphix6 жыл бұрын
The Futur he'd have my vote!
@oncle_loutre6 жыл бұрын
Fantastic interview as always. I was going to do some client work this morning, but I decided to watch this, and I believe it was a great decision as it will inform some of the work I'm going to do right now. Thanks Futur Team !
@erickk1216 жыл бұрын
"Design is a plan for Action... to make stuff happen." "A Designer is like a good host, anticipating the needs of their guests."
@thefutur6 жыл бұрын
#boom
@djstarsign6 жыл бұрын
This is one of the most illuminating talks.
@phoemela24574 жыл бұрын
Brian is a gem! Growing up among the extraordinary to bringing out the extraordinary in others. I've unlearned a lot of boundaries that were hammered in from outdated teaching in college and will hopefully step out of the box of language cliche's. Here's to constructing more creatively with authenticity and poetry. I've always feared burn out with deisgn but a creative career fuelled by a colorful montage of inspiration proves it can be avoided. Thank you for making all of this possible!
@MrCaptaincani4 жыл бұрын
You guys nailed... Clarify of the”whys”. True Legend... Mr. Collins...
@joshuamcnutt83486 жыл бұрын
If you guys are coming to Ireland you can stay at my place, I now all the great pubs. Love what you do, the design community is one of the friendliest and supportive and you are a prime example of what makes it great.
@maeceseirafi31776 жыл бұрын
Great one! Brian is indeed big on storytelling and how bring out that truth about a cause or brand to shape the narrative. I met Brian at the Aspen Design Challenge back in 2008 when my team and I at CalArts were pitching our deck about the global water crisis. Learned alot from him.
@r1pcurl246 жыл бұрын
I just started at 36, switching from programming to design and I adore it! Same as I did adore Photoshop back at 2000. There is no age limit! Love the futur, love the vibe and love the psychological side of the show! Ty for everything!
@thefutur6 жыл бұрын
You’re very welcome. Please hit that like button and thanks for commenting.
@JaneivyHilario6 жыл бұрын
this was refreshing! well put together loved the energy of Brian Collins, everything else was a bonus!
@vikazheng9486 жыл бұрын
Remind me of one of my favourite interior designer Marcel Wanders' quote "Designs the presence celebrates the past (in Dr. C case: familiarity/being authentic to the brand) and creates the future (in Dr. C case: sth new/surprising)." Another beautiful way of saying
@guilhermescbl6 жыл бұрын
This man is amazing, i'm stunned by something in his energy. Been following you guys for a short time but watched previous episodes, this is my favorite so far! Keep it up with the great work, Love from Brazil
@thefutur6 жыл бұрын
obrigado
@codyreibold78246 жыл бұрын
Hey Futur! Loved this show, so much knowledge, charisma and energy to handle. Always staying tuned in and dialed up. Thank you everyone for all that you do.
@albertomachinolmeda10614 жыл бұрын
This doesn't get old. Rewatched after a few months and still so much to digest. Thank you.
@jsmith92136 жыл бұрын
Incredible Interview!! You really are providing a good measure of value to the design community that does not already exist! Thank you so much!
@thefutur6 жыл бұрын
thanks J!
@itsme_hyoja5 жыл бұрын
Thank you Collins for the great conversation you had with many different people. It gave me much more understanding and I really enjoyed it!
@DarshanGajara6 жыл бұрын
Chris' summary at the end of session is always right on money and so damn useful. Thanks for bringing in such amazing guests, The Futur team.
@thefutur6 жыл бұрын
The short cut summary.
@wattzefeuke4 жыл бұрын
Guy blows everyone’s minds for 90 minutes. Thanks the host with heartfelt gratitude at the end. What a fucking legend.
@phillynash6 жыл бұрын
17:03 was a real "Ah-Hah" moment for me. Great perspective!
@Pompnumber6 жыл бұрын
Thank You!! Watching this in Cape Town South Africa, appreciating all the gold from this interview. :-)
@TheAndyCzech4 ай бұрын
I love this guy. I'm getting his face tattooed on my chest! I LOVED his comment about fame vs mastery. So true! LOVE Cortia Kent as well!
@dominicsternitzke6 жыл бұрын
Great talk! Thanks @thefutur team for making something like this happen. So valuable!
@gregpdavenport6 жыл бұрын
I saw him speak at HOW Design Conference. I want to hear everything that he says. This guy is brilliant.
@thefutur6 жыл бұрын
He is.
@helmet2126 жыл бұрын
I could not have anticipated Brian Collins on this show! A big applause to the Futur. Brilliant show, brilliant guest, & brilliant discussion.
@thefutur6 жыл бұрын
It took some teeth pulling.
@BaronCorve6 жыл бұрын
This was an amazing episode. Every single stream teaches me something. Thank you.
@thefutur6 жыл бұрын
You’re very welcome.
@kevinbishop_6 жыл бұрын
I think this was one of my favourite episodes :) thanks for producing this kind of content
@thefutur6 жыл бұрын
You’re very welcome.
@hugobertiepickles33726 жыл бұрын
Rewatching multiple times, I think I’m on the eighth view! Best conversation ever, wonderfully narrated with a delightful/fluid pace. Keep inspiring, be well x ta
@thefutur6 жыл бұрын
Thanks Hugo.
@sabhez6 жыл бұрын
This is pure fucking gold. Amazing performance by Chris leading the themes, Brian is a genius...
@jayemarsh62316 жыл бұрын
"Books are rockets." OMG!!! I love this guy. Thanks for bringing him to us, Chris!
@Asanfilms Жыл бұрын
1:00:50 It killed me when he flexed his inch-thick printed brand book of Vitamin Water😂
@wizdom100006 жыл бұрын
So informative. I like the talk about his library.
@thefutur6 жыл бұрын
yeah. that was super cool about how he uses his library.
@thechisensei6 жыл бұрын
WOW this episode is super premium! :) it really blew my mind! :) Thanks Chris and the dream team and especially to the Design Master Brian Collins! :) (watching it again right now hahaha)
@thefutur6 жыл бұрын
This one is a reference video. Go back. Watch. Learn. Repeat.
@zhiwei506 жыл бұрын
The mastery segment could actually be a good cut for motivation quotes. Loving this stream!
@JanneWolterbeek6 жыл бұрын
This is soooooo good. Love the bit about poetry as a basis for strategy! (at 36:00)
@molpbr16046 жыл бұрын
This was phenomenal. New to the world of design and design theory and am loving your content- so informative!
@thefutur6 жыл бұрын
thanks. please sub and hit that like button.
@molpbr16046 жыл бұрын
The Futur done
@fauramusic6 жыл бұрын
Such a great talk! Thanks, everyone involved!
@carlconway35796 жыл бұрын
This was incredible, Thank you! - so much “design wisdom” it felt like a masterclass.
@thefutur6 жыл бұрын
it was. best part? tuition was free.
@JanneWolterbeek6 жыл бұрын
What a blessing to listen to Brian, this is amazing!
@RohilBorole6 жыл бұрын
@56:46 tab 1 on do's screen "perks of updating iconic brands" cant find this video... can anyone link me?
@thefutur6 жыл бұрын
That’s our video. We just changed the title.
@bespokebackdropsbranding19425 жыл бұрын
I never tire of this interview - always more to notice and learn. Thanks
@georgebush77616 жыл бұрын
Thoroughly enjoyed the video. Really Insightful, had to go through this 3 times to capture the points Brian mentioned. A lot of new perspectives to gain more inspiration. Thank you, Chris and team, for this fantabulous session.😀
@thefutur6 жыл бұрын
You're very welcome!
@EhsanGholami6 жыл бұрын
finally fish this talk after 5 hour of watching searching taking note and it blows my mind. chairs I watch your content for 3 weeks now and I search internet to find way for pricing and preseing and challenge with big company I found pricing proposal writing questioning and lots of thing in your page I negotiated with two new clients for price of 4M$ and 2.5M$ and I hope soon this project start. I'm the person that changed and part 1B people you want to change & I promise I will change lots of lives and guys tnx man for creating this content I hope can see you soon, hande shake with you, embrace you and tnx you a lot I don't forget your sons' private school if I get this jobs I will send you money :)) keep going and make the futur
@thefutur6 жыл бұрын
Thanks for sharing. Good luck.
@NJ-vk1dg5 жыл бұрын
"people who use the word - lifestyle - do not have one" comment really cracked me up. Such a fast and precise observation. :)
@traitrejoe54845 жыл бұрын
43:08 "I once climbed a mountain in Switzerland, not far from K2." Legend.
@briancollins99165 жыл бұрын
I am, often, an idiot. I got it confused with Mt. Eiger. And I para-sailed, not climbed, near Mt. Eiger. My guide had called Mt. Eiger Switzerland's version of K2. I got it jumbled up.
@traitrejoe54845 жыл бұрын
@@briancollins9916 sets the record straight for a nobody like me. Legend.
@stinkleaf6 жыл бұрын
I studied art abroad in Ireland, Gallway Bay in 1992. I know what he is talking about. Storytelling geniuses of the world. Pub conversations and amazing land.
@j4zzx2976 жыл бұрын
Iam not a designer, nor do i work in the industry. But i loved this interview. Brian is a good story teller, and i love origin stories which shows what makes people tick. Ive subbed to the channel and will be going through your past videos to look for some more gems
@thefutur6 жыл бұрын
Welcome.
@nullito6 жыл бұрын
This channel is pure gold.
@thefutur6 жыл бұрын
make sure to hit that like, subscribe and bell.
@dianec71876 жыл бұрын
Really loved this interview, so inspiring! Thanks for providing such great content.
@thefutur6 жыл бұрын
our pleasure.
@crewzta6 жыл бұрын
Amazing. Thanks Chris and Futur team!
@thefutur6 жыл бұрын
You're very welcome!
@ednavaleriaconstantino33724 жыл бұрын
This man exudes design joy, super inspiring.
@thefutur4 жыл бұрын
Couldn't agree more!
@daniel.adeyemi6 жыл бұрын
Amazing piece of content. My key takeaway: Don't confuse Fame with Mastery. Go back and find the Origin story.
@matiasginestet6 жыл бұрын
Both interesting and beautiful talk. Great work, guys!
@thefutur6 жыл бұрын
agreed
@karthikkandoth39455 жыл бұрын
@36:30 that is just brilliant
@brianfong57116 жыл бұрын
29:52 Erica's motions are silky smooth.
@acfosterpost6 жыл бұрын
One of your best videos to date. Thank you!
@thefutur6 жыл бұрын
we keep hearing that with each new video. I think we are doing something right! thanks.
@mariofranco28145 жыл бұрын
I can’t believe I’m just finding this. His philosophy is what most attracted me as a viewer. He hates certain words in our vernacular, and that’s something i hear a lot from executives and creatives as we move through difference stages of collective consciousness. We will only evolve (as a society)if we adopt different language in our expressive vernacular. It’s vital.
@Cenario3dbrasil5 жыл бұрын
Excellent content, Futur! Excellent!
@veereshpatil28506 жыл бұрын
Thank you guys for the amazing video!
@wattzefeuke4 жыл бұрын
What a passionate guy. Very inspiring.
@AlexanderSetiaUtama6 жыл бұрын
Wow. Learned a lot. Thank you so much for sharing this!
@justinhoerner846 жыл бұрын
Fantastic. Making my team watch this immediately.
@fredmand2 жыл бұрын
Still coming back to this one!!!... quality interview
@roomathousandyearswide6 жыл бұрын
Brian mentioned the controversy of the BP project (which I loved), but it raises the question... should we as designers have morals? Where do we draw the line on who we design for? Coca Cola has a long and current history of ethical stains, concerning the environment, human-rights, tax avoidance, lobbying (nearly $8million in 2016) etc. They also sell a product linked with diabetes and dementia (to name a few). And we're all familiar with BP's environmental calamities... So this clearly does not bother Brian (if the money comes in?). Should we take more responsibility as designers? We have a lot of power after all, maybe we should use it. I would like to think if it was my company I would retain principles and morals, but who knows. Fantastic video by the way. Really great insight and Brian seems great.
@MrUtoobee4 жыл бұрын
The only time we get Coca-Cola at home is when we have to wash the tough stains around the sink area. It works like a charm. Now, what it does after you have that whopper? Hmmm....
@iHeartPaolaDayra6 жыл бұрын
Omg I learned so much, I would definetely go, sign me up.. I’m an industrial designer but this type of talks give me LIFEEEE
@thefutur6 жыл бұрын
let's go to Ireland w/ Brian
@iHeartPaolaDayra6 жыл бұрын
The Futur sure
@comicalfoods66256 жыл бұрын
Inspiring Talk & great summary by Chris! Thanks!
@thefutur6 жыл бұрын
thanks!
@RyanMayer6 жыл бұрын
I simply bow down... Incredible interview on both parts.
@thefutur6 жыл бұрын
thanks Ryan!
@harnoorbhullar4 жыл бұрын
This is 🔥 Thank you The futur. I can't imagine my design career without you.
@riledmouse46773 жыл бұрын
33:30 damn, this description of the library is actually 😱 making me think it’s might not be totally awful to actually be someone’s employee, if I got to work in a place like that . . .
@Freebyrd75 жыл бұрын
Excellent episode, fantastic guest!
@patriciopomies6 жыл бұрын
Ascots, Poetry, Ireland. Love this guy.
@henrikasteberg12184 жыл бұрын
Fantastic interview, incredibly inspiring!
@domadibo6 жыл бұрын
really love this episode ! Thank you so much ; D
@thefutur6 жыл бұрын
Brian is a keeper.
@mountainman61726 жыл бұрын
Very intriguing episode, Chris. Cheers!
@dhanushchandrabose65056 жыл бұрын
Overwhelmed. Loved the recap.
@thefutur6 жыл бұрын
Thank you.
@facundogimenez16795 жыл бұрын
This video NEEDS to be viral
@cubworld6 жыл бұрын
Love this guy! Thanks for creating this.
@thefutur6 жыл бұрын
You're very welcome!
@RobertoGonzalez-os1vp6 жыл бұрын
Always a very great content guys! Chris, we also need this conversation with Sagmeister :P
@thefutur6 жыл бұрын
When I meet him I’ll ask.
@funnyvideosforlife4 жыл бұрын
It struck me when he said try to mimic or emulate what you learn from your inspiration but find your own style.. What i had observed over the years from the greatest in any field is find a mentor and learn from them but don't make them your god..
@bb_44882 жыл бұрын
Rewatching this in Jan 2023. What Brian said about AI 4 years ago in this interview has always stuck with me.
@corgikun25796 жыл бұрын
1:07:00 I know Corita Kent from reading Riposte Magazine! I'm not a designer and I'm not a feminist, so it feels nice to know something from reading outside my professional area
@johnchristopher27505 жыл бұрын
This thing is MASTERMIND level Genius. I love the hidden messages, it's really strange that so many didn't catch on to the joke. FYI you can prevent have a low-res graphics by using DropBox to translate your vision correctly XD
@omairways Жыл бұрын
awesome speaker. so much wisdom
@gersany6 жыл бұрын
Thank you thank you thank you, what a fantastic episode
@thefutur6 жыл бұрын
It’s a special one for sure.
@hui9756 жыл бұрын
The coke branding(especially using the bottle) is just inspiring!
@svvlhk6 жыл бұрын
wow did the East Cut work - loved that!
@thefutur6 жыл бұрын
Genius.
@nodeberiassss Жыл бұрын
im so interesed in know how a big firm like Collins have this big deals, the sales/pitching process
@MrUtoobee4 жыл бұрын
Is there a critique video of Microsoft's new Logo? Or was it discussed in any other video?