Why So Many Athletes Are Leaving Nike

After Steph Curry left Nike back in 2013 there has been a long list of big name athletes who have followed, namely: Roger Federer, Simone Biles, Kyrie Irving, Allyson Felix, Neymar and Tiger Woods. In this video we explore why this has happened and what the future holds for Nike.
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⏱ Timestamps
00:00 Background
01:50 Roger Federer
02:25 Neymar
02:57 Simone Biles
03:19 Steph Curry
04:07 Allyson Felix
05:15 Why?
09:06 Final Thoughts
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🎬 About
Economics of Entertainment will explore the business behind sports, music and entertainment.
Music: Artist.io
Email: [e-mail]
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All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email, [e-mail], and we can sort it out.

[@economicsofentertainment]

Who else do you think will leave Nike?

[@arthurdrmola]

I love the quality of your video and kudos to you for forensically delving into matters beyond what they seem

[@economicsofentertainment]

Appreciate it, glad you enjoyed it

[@davidbartolome2078]

Great stuff as always EOE! I find three reasons as per why so many athletes are leaving Nike, not necessarily in the this order of importance. One, Nike's strategy is to have less but more relevant and selected athletes (Cristiano, Mbappe, Vini Jr, Haaland) and drop others whose career is on the way down and less relevant (Kane, Sterling, Ramos, Lewandoski) in order to cut costs. Two, disrepute that a partnership of this type can bring to either side of the deal (Neymar's case to the brand, Biles' or Felix's to the athlete as there was a mismatch of values). And three, level of attention and customisation of the deal (Saka's case whose boots are inspired by his come up in West London), as some athletes like to feel more important and valued (not only by money) in these type of deals

[@economicsofentertainment]

Great additional points. The last point in particular has plagued Nike on a few occasions. It has been rumoured that both in sport and outside of sport, getting Nike to allow athletes or influencers the ability to design something more bespoke is extremely difficult.

[@charlesshodijo9698]

Excellent breakdown - very insightful

[@economicsofentertainment]

Much appreciated!

[@Mama9ice]

Your attention to detail is quite impressive. Keep it coming. 👍🏼

[@economicsofentertainment]

Thank you. Will definitely keep these coming!

[@nicolevalencia964]

Another great video, you never disappoint!

[@economicsofentertainment]

Much appreciated. I’m glad you enjoyed it!

[@vincentonuegbu5020]

Top stuff again 👏🏾

[@economicsofentertainment]

Much appreciated, glad you enjoyed it!

[@Awokang]

The content we need stay on it bro

[@economicsofentertainment]

Too right my guy!

[@Economicsofsport]

Quality watch as always. You should do one on adidas and how they have pivoted in the last three years. Anthony Edwards is going to be huge for them!

[@economicsofentertainment]

A video on Adidas is the works. Stay tuned!

[@newlondon5696]

They’re defo focusing on younger talents, even in football they’re signing players as young as 10 years old. Social media changed the game completely, all these young athletes/players are all micro influencers before they even go pro so it’s smart business.

[@economicsofentertainment]

I agree. I noticed a huge trend of them sponsoring a bunch of what I would consider coming from London Uk relatively unknown. But it seems to be working.

[@El_popi_negro]

Ronaldinho had me practicing the flip flap for hours!

[@economicsofentertainment]

Likewise plus the double round the world.

[@Cyp00]

Great vid, I remember that Stef Curry fumble by Nike that was poor 😂

[@economicsofentertainment]

Poor from Nike really messed up with him and to be fair also with Kyrie!

[@DjCammy206]

Didn’t realise so many top athletes have left Nike…

[@economicsofentertainment]

Yeah it’s been a crazy last few years

[@shanewatkins2981]

Looks like Nike is getting detached from its roots (as all big corporates do)

[@economicsofentertainment]

Good point, we all have to pivot at some point in our lives……

[@SuperStifmyster]

Mad knowledge 😳😎😎

[@economicsofentertainment]

What a name! Super stif myster

[@El_popi_negro]

Why did you do Harry Kane like that? 07:24 Lmao!

[@economicsofentertainment]

I feel bad for him.

[@fakhirpph]

amazing

[@economicsofentertainment]

Much appreciated!

[@ibby.CR7]

Ronaldo owns nike

[@economicsofentertainment]

Siiiuuuuuu

[@SneakerFindz]

Not really

[@UserVVV69]

No he doesn't nike is more rich than penaldo

[@economicsofentertainment]

Guys I think he’s being facetious……….

[@axiswave2218]

kind of a good vid, but bud, learn how to pronounce “nike” correctly.

[@economicsofentertainment]

Okay thanks, where I am from, that’s how most would say it. We say Nike the way you would say bike or hike we do not say “Nai Key”. Appreciate the feedback though.

[@FootBallonQc]

@@economicsofentertainment Exactly, that's how everyone says it where I am from. Are you canadian? In Canada (French region) everyone says it like you.

[@economicsofentertainment]

@@FootBallonQc wow i had no idea that it was said like that in Canada also. I am actually from London, UK!

[@FootBallonQc]

@@economicsofentertainment thank you, for your reply! Hope you continue making good content 😉

[@economicsofentertainment]

@@FootBallonQc much appreciated. I just dropped two football related reaction videos, feel free to check them out.

[@kcandreclarke]

I saw @thelongplayuk do a better breakdown of this

[@PatricioMarcel]

I disagree, I have seen both, I think this one is more detailed and easier to hear.

[@nicolevalencia964]

Nah I think this one is better

[@economicsofentertainment]

Appreciate the feedback. Welcome to the channel and feel free to check out other recent uploads….