Why Tarte Is Tone-Deaf | The brand that needs to keep apologising!

[@RobertWelsh]

Ok…. But I would buy a brand called “ugly bitch” 👀 Also I really dropped that Juvias place thing! More recently they approved an ad with a racial slur in. The same one features in the Instagram post in this video.

[@epicfunnyorangeslmaodie1851]

Totally, make it spooky 😌😂

[@Besh091]

tbh i was coming to comment this exact thing lmao

[@dinasilva9263]

😂😂😂omg that's funny

[@thekawaiislartibartfast42]

So would I!

[@brib6046]

I need to throw my money at that.

[@endoakira]

as a chemistry student, i'm perpetually enraged by the "oh no i can't pronounce it so it's bad" and the "scary! chemicals are bad for you" narrative. everything is a chemical!! the air is full of chemicals! they're called nitrogen and oxygen and hydrogen! your skin is full of chemicals! aaaa maddening

[@_koraki]

Yea, to me it’s both infuriating and concerning. Imo it seems kind of xenophobia coded, like these are the same kind of people that wouldn’t tried to pronounce a name that is “too hard”

[@hanywhiskey]

literally. i just started tretinoin and was just today told to use a natural remedy instead because “aT dOcTor’S tHeY GiVe yOu sYnThEtIcS” like come on

[@tw1nkerbell]

THIS FOR REALS. ads r always like “we’re so much better than everyone else cause we use ingredients you can find in ur freaking kitchen or whatever tf” but obv they would have to know how compounds are named and just how harmful or benign commonly used ingredients actually are. they fully know that theyre being INCREDIBLYY misleading. such clear fear mongering from companies that know better, its so irritating also not to mention it takes away from the efforts of brands that actually care abt using sustainable, safe ingredients

[@heathervantuyl2316]

EXACTLY! and also a lot of things you CAN pronounce are exponentially more dangerous for you sometimes! i know i can pronounce hydrochloric acid and im not wanting that in my bubble bath 😭🤣😂

[@xxxxx-iu4fw]

Lol fr I also hate that I kinda feed into this in a way when I try to explain my asthma though because I have to say I have “chemical sensitive asthma” basically so people will know that perfumes and cleaners make me immediately start to hack my lungs out & need an inhaler since it’s quicker to get my point across before someone screws my lungs with scented candle or body spray fumes lol

[@julieblair7472]

Having a rent controlled apartment is absolute privilege to have in NYC and she is acting like it is something she overcame.

[@RobertWelsh]

Exactly!

[@Hamartias_hound]

I was hoping someone would post this! I fully stopped when I heard that!

[@The.Office.Alliance.]

The only person I've ever known to have a rent controlled apartment is Monica on Friends 🙃

[@Missfoxtooyou]

I had a rent controlled apartment in NYC for 11 years, they exist but hardly anyone moves out. Typically past down generations.

[@efolinsky]

@@The.Office.Alliance.and Carrie Bradshaw in sex and the city

[@이름-i1v5s]

Hilarious how they joke about not being able to pronounce chemicals (everything is a chemical) when their own ingredient list looks like reading it aloud might just cause you to levitate

[@RobertWelsh]

😂😂😂😂😂!!!!!!

[@dvdh4856]

I’m always so impressed by people who are so damn witty, coming up with these completely left field, yet SO DARN ACCURATE, words and descriptions. The way I almost spit out my drink from unexpected laughter when I read “cause you to levitate” 😂👌👏🏻 freakin brilliant

[@purpleenchilada]

Hahahaha! 😂

[@danielleyoder5226]

😂😂😂 or explode!

[@bunnyday1473]

And yet no one at Tarte has ever pronounced maracujá correctly! They could have just said passion fruit and stopped annoying every portuguese speaking person around 😂

[@lauraminjackson8118]

"We're sorry we're racist. Do you like dolphins...?" is the perfect characterization of this situation.

[@theprousteffect9717]

One of the most proposterous things was when Pop Sugar tried to defend Tarte's shade range by saying it made sense for them to release those paler foundation shades first because it was a winter release and people are "paler in the winter and darker in the summer." As though millions of people aren't dark skinned all year round, and certain parts of the world weren't already in summer.

[@SwayTree]

Also, south hemisphere exist 😂

[@quantumpalmtree]

they should just be honest, most of their customer base is millennial/older white women, they could just say they wanted to cater to them first... still tone deaf but at least more honest.

[@ggundercover3681]

@hairypoopoo185and thtat's fine. don't lie about it tho. just makes you look absolutely stupid. sure smoe ppl won't like the truth but in the long run it will work out and if you intend to actually cater to them later, it's just a net positive.

[@osnapitzmaia]

@hairypoopoo185 ok but theyre an international brand in stores all over the world so ?

[@NC4E]

@hairypoopoo185 where exactly does Tarte “live”? I’ll tell you…It’s not a mom and pop shop on a street corner in a single city in rural America. It sells internationally.

[@Wonderoddity]

What’s really wild about the swatches is Tarte using an arm model that their shade range doesn’t even have a foundation to match

[@thekneesbee]

Literally! How does that not set off the alarm bells for them

[@NC4E]

That was their idea of being inclusive lmao

[@Kiisara18]

That was my first thought lol

[@cryomaniac1366]

here's a black arm model! this will really sell all our white shades!

[@koinijikoimizu]

"I can't pronounce it so it must be bad!' was a debate I had with someone recently. I asked them if they avoided tocopheryl acetate and they said 'yeah!' while rubbing a Vitamin E lotion into their hands. I pointed out that some ingredients are perfectly natural but for the sake of formulation or sourcing, they're called their scientific name. The person still tried to argue that 'if it's natural, they should just call it that!' and I had to point out that regional names for the same ingredient can differ wildly so it's better to be safe than risk a mistranslation that could put an irritant into a batch of something.

[@alexia3552]

The true counter to the problem of actually toxic compounds ending up where they do not belong was wider education on chemistry. Instead we got a cultural phobia movement. If you don't even understand what you're afraid of, you won't know enough to actually successfully identify and avoid it. (I'm talking about actually harmful chemicals like PFAs, to be extra clear)

[@janetrose3750]

You are the hero we need 🫶

[@semi-san1736]

Literally bit my tongue when a woman from whom I bought "beard balm" blithered on about "it has all NATURAL oils and no chemicals". I was dying to introduce her to that internet page about "dihydrogen monoxide".

[@koinijikoimizu]

@@semi-san1736XD That Penn & Teller BS skit was hilarious. Saddening but hilarious.

[@graymonk5972]

dude i’m a pharmacy tech and someone just wanted “all natural vitamins. i need to be able to pronounce it. if i can’t that must mean it’s bad” and i was like “well you have ergocalciferol in your cart” and she was like “oh! what’s that? i don’t want that” and i was just like hon it’s vitamin D2. it’s just our scientific name, if you can’t pronounce it that’s fine. it doesnt mean it’s bad i try to gentle educate people and i understand wanting vitamins and supplements. but boy is it tiring 😭

[@StefSoleil]

I'm at the point where I don't buy stuff if it's overly marketed as clean. To me, a "clean" brand also cares about the environment and doesn't fly influencers around the world multiple times a year.

[@barbiesleftshoe]

Genuinely.

[@malavery5017]

also like…you’re putting something other than water on your face-you’re putting chemicals, because literally everything is chemicals-on your skin. it’s fine, but if you’re so obsessed with being “clean” don’t wear makeup at all. like we don’t want to be smearing arsenic on our faces, but obviously there are always going to be drawbacks to wearing makeup. the idea that the only good makeup is makeup with “natural” ingredients is silly. if we didn’t have man-made chemicals in our makeup how are we going to keep products stable. also, i wrote most of this comment before robert started explaining why “clean, ingredients you can pronounce” makeup is sort of silly so i was very pleased to hear how aligned our thoughts are lmao

[@StefSoleil]

@malavery5017 Oh I totally agree! My sunscreen will never be "clean" because I want it to work, and coconut oil does not 😂

[@Stettafire]

This. Too often as well I see these "clean" brands with questionable green credentials. Like, if you're not cruelty-free you're just greenwashing. Also vegan doesn't neccesarily mean good for the environment. A lot of these brands their environmental talk ends at veganism, and that just doesn't fly with me.

[@Stettafire]

@@malavery5017 Water is also a chemical :D

[@lovepotionsinc]

Robert, can I just say I appreciate you showing empathy over the tragic loss of the founder's husband rather than cynically dismissing it outright. we can be critical while being compassionate at the same time. This has been one of the main reasons why I subscribe to you, and I appreciate how consistent you've been in this regard.

[@SkullDirtChica]

I feel that! He is the Deep Dive Prince 👑 with the humility of the rest of us. ❤ He’s is such a breath of fresh air. We can tell the truth and be a good person at the same time..Like walking and chewing gum. Although many fall short of this. But Robert has never wavered in human kindness and compassion. And I so Love that about him. ❤

[@that1chicbecca8]

After Fenty launched their foundations, everyone knew that having a full inclusive shade range for foundations was possible. For companies to do a release & not have inclusive darker shade ranges, its due to laziness & tone deafness, and there’s no good excuse.

[@Jessie12N]

The one thing I like about fenty, they didn't just give importance to making sure they have shades for black people but everyone! So many brands think if they have a good shade range for black people they are good, but I am indian and a lot of brands still are very bad with making makeup for brown people, so bravo to fenty to catering to everyone! they deserve the popularity they have.

[@that1chicbecca8]

@@Jessie12N my skin tone runs a close competition with milk for whiteness. Lol it’s hard for me to find a foundation that isn’t too yellow, too orange, or too pink on me. I found a matching shade with Fenty’s foundation as well! So… yep!! They definitely did their homework on making inclusive skin tone shades that could appeal to many, many different people across all shade ranges.

[@rainHellsing]

@@that1chicbecca8same, in high school i had to mix my foundation with white eyeliner to match my skin as brands just didn’t advertise nor really make shades for really pale people

[@that1chicbecca8]

@@rainHellsing I remember mixing baby powder into my loose powder because the colors available were not light enough for me

[@Listening_Books12345]

​@@Jessie12N tbh, even as a white girl I've always struggled to find a foundation shade that wasn't too yellow. They are always yellow-tinted, at least to my eyes, and I have a lot of pink undertones (the ruder way of putting it is I have a ruddy complexion.) I found a concealer from NYX that is my skin tone exactly!.....when I'm a bit tanner 😭. It still looks so much like my undertones, but it's just sliiiiiiiightly off if I don't pull it all the way down my neck and ears.

[@debbie2626]

"Stay away from chemicals you can't pronounce" Me who studied biochemistry, biology and chemistry my whole life 🤓

[@lydia8779]

Yeah, we can eat or use anything once we’ve done organic chemistry and biochemistry 😊

[@PeacockandPuppets]

I can easily pronounce arsenic but have a hard time with maracuja so should I put lead on my skin because its easier to say?

[@Keiiran]

Literally everything has chemicals in it 😭 many chemicals are good for your skin so idk their point

[@nonfictionfeminist]

As someone who has been an intern twice, interns aren't typically given that kind of power. You don't just hand off a social media account for the entire brand to someone who's worked there without pay for a week. Things that do get posted to social media typically have at least three pairs of eyes that have seen it before it goes up

[@tanyadrochner2105]

Exactly!! I was about to comment this exact thing. And it would a huge red flag for a company to give an intern that kind of power.

[@alexia3552]

"We'll blame the person we don't pay to schedule the upload of what we already approved"

[@buyerbware25]

It is not unheard of for mid-level employees to be banned from commenting about their employer on social media. I cannot imagine a newbie being given more privilege than those several tiers higher.

[@fabh9674]

My favorite exception to this is the official Rainbow Fish Twitter. Back when Twitter verifications meant something, the person running the account made it lose its verification by calling kids’ drawings of Rainbow Fish “shit”. The account is hilarious but extremely NSFW.

[@iamnopsycho]

As someone who’s made social media content for a brand as an intern, any output I’ve had was checked by supervisor. So lmao to Tarte for blaming the intern (if there even was an intern 👀)

[@jenniboo9441]

When people in my parenting groups would start being judgy about not using "all natural" xyz I used to give the example "poison ivy is completely natural. Its grown outdoors and comes right from the earth. Toilet paper isnt. Which one would you rather wipe your butt with?" 😂

[@bluecobaltsteph2689]

I’m stealing that!

[@jenniboo9441]

@@bluecobaltsteph2689 ❤️

[@grandmazambie]

Wait that's actually such a good example

[@alexia3552]

Beautiful. Flawless. Efficient. You have a way with words.

[@rene443hgtj]

I love it😂

[@ductape723]

“Ah yes, I love my ingredients I can pronounce” I say as I slather on an ointment made of giant hog weed and manchineel sap, “you know it’s safe when you can pronounce it” I insist drinking my tea made of tomato leaves and Lily of the Valley blossoms, “it must’ve been the dihydrogen monoxide” I say to the EMT as I’m rushed to the hospital to be treated for severe chemical burns and acute poisoning.

[@Stettafire]

I love the botanical knowledge here. I'm here for it. Also the specificity about giant hogweed vs common hogweed, nice.

[@4amlibra]

Most underrated comment on the internet, I’m calling it. 🏆 Also, just reading the word manchineel made me terrified it might somehow touch me through the screen.

[@fabh9674]

This reminds me of an old tumblr text post lol Thanks for the trip down memory lane

[@KLee27533]

What's wild to me is that tarte focuses on these lighter shades for every single product they launch, and yet they don't even go light enough for me to have a shade match in any of their products. So not only are they completely failing millions of people by not even trying to make darker shades, they aren't even doing the one thing they focus on well enough to match everyone...embarrassing lmaoo

[@callewag]

Hello fellow pale person! This is extra ridiculous isn’t it?! Also, I don’t know about you, but as someone at one end of the spectrum of skin tones, I really judge a brand that doesn’t offer decent deeper shades too. It just makes them seem like they can’t be trusted!

[@eclecticraeen]

As a POC you just read my mind like the arm model didn't even have a match frfr how lmao 😂

[@emilycanfield2634]

thisss I remember I got a sample of a super cute lipstick from tarte ages ago I think like 2016? It was called beach bum, sooo cute on me and they stopped selling it. Anyway...I liked the lipstick so I thought maybe I'll try their other stuff. I literally couldn't find a shade light enough for my pale ass that didn't look super yellow or red. I ended up buying a highlighter that was pretty nice -- but now I just use sephora brand highlighter and contour lol

[@brinaalexander8346]

Same! I have such a hard time finding a foundation light enough!

[@tiny6205]

Their palest shades are sooo yellow on me! She’s a redhead herself but can’t make products that work on ginger skin tones 😢

[@amileaminute3615]

I'm a black woman. I remember watching Jackie and Alyssa's roast of Tarte but Nyma Tang's response broke my heart. 😢 Tarte was trying to use backlash in my opinion because "bad press" is good press.

[@attimesava1596]

I remember that also. That’s when I stopped using that this pathetic brand

[@acfmisc]

I believe it

[@thatsrealroughbud...2394]

Ok, but it’s the exact same thing as race swapping by using Black people in tokenized roles. The community jumps EVERY. SINGLE. TIME. to defend these table scraps. Tokenization isn’t rep, companies use outrage marketing using Black bodies CONSTANTLY but don’t actually put the work in. The movies/shows are always trash, then the company turns around and further uses PoC, often BW to accuse accuse people launching valid criticism of how bad the show or movie is as “racists” which generates further resentment. All of which the PoC put into these tokenized roles have to deal with as they get bullied wildly. The companies know this will happen, they just treat PoC as disposable rage bait. All the while, zero accountability for how little rep for non-Eurocentric stories/cultures/histories/folklore there is not only in the media itself, but behind the camera. If the media wasn’t Eurocentric, then every role behind the camera wouldn’t be yt and that’s the purpose of tokenization. Maintaining the status quo. Like Charlemagne said, just bc racists hate it, don’t make it good. Makeup companies do this on purpose FOR the reaction to generate more views for less ad money. People get FOMO because most ppl are the medium range, then rush out to try it. If the community just didn’t fuck with any brands that have deliberate launches like this, just looked at it, said “not for me, ok, I’ll spend my money elsewhere” this type of rage/FOMO marketing would end. Instead, people jump everytime the crony capitalists say so.

[@kyliegangwish17]

I'm millennial and I NEVER understood those insane brand trips.

[@RobertWelsh]

Same! 😂😂😂

[@BinaBecker]

I'm Gen X and still don't get how those things are meant to make them look good!

[@xperoxysm]

I don't remember watching them as a teen? just heard of them when drama happend (like a dancing NikkieTutorials on the table or something) didn't make sense to me.

[@90mama141]

Same. It actually made me more disinterested in the brands because you can put all this money into trying to get social media advertising but you can’t put money towards decent colors, shade ranges, better formula, or packaging that feels more like the price point? You want $45 for some eyeshadow that works just as well as my $3 wet n wild, give me something for the additional $42 I’m paying.

[@JadeBlakeVideos]

Same! 😅

[@lisaduchateau]

"We're sorry we were racist. But do you like dolphins?" 💀😂 One of my favorite of your videos..so quotable!

[@xxxBVBLegacyxxx]

😂😂😂

[@offbranddorito9668]

If you launch a limited shade range, that shade range needs the PALEST TONE and the DARKEST TONE and a reasonable mid tone. But you need the extremes. That way, even if the foundation doesnt match everyone, people can mix it.

[@aaflesje]

Love when people say the limited shade range was due to costs. Enough money to bring x amount of people on a brand trip flying business but not enough money to bring out an actual shade range, alright luvvvvv..!

[@delusion5867]

If Fenty can do it, anyone can, you just have to give a crap 🤦🤦

[@Stettafire]

Also, they had like a billion of basically the same pale shade. They had the money, they just didn't care.

[@kairos-049]

“beauty that’s never boring” has she… has she ever observed the state of her brand?

[@wolfchild9998]

This woman has deluded herself that ‘colourful’ packaging somehow prevents the products from being boring 😂

[@melissaselenebeauty]

If a brand says they're clean, it automatically turns me off of them.

[@RobertWelsh]

Exactly!

[@K1k1Cupcake]

It makes me think, oh they’re liars!

[@The.Office.Alliance.]

100%, I agree. I think most companies are using 'clean' now because it's almost become a trend to say that these days.

[@berlineczka]

It also means they do not use enough preservatives and the product will spoil within six months. No way you will use it up, even if it is the only product in a category that you own.

[@mattgonzales774]

same!!

[@awetistic5295]

The "natural is better" fallacy is one of my biggest pet peeves. 9 of the 10 most toxic substances known to mankind are natural. Natural ingredients are much more likely to give you an allergic reaction. That's why I, as a person with multiple allergies, haven't found an organic or "clean" skincare brand yet that I can use. And don't get me started on the "chemical" fearmongering. Maybe I have horrible prejudices myself, but after the "ingredients you can pronounce" bs I wasn't surprised by the sad cat apology and the 50 Shades of White shade range.

[@thegoosegirl42]

Mold and arsenic are natural. So is puffer fish!

[@DzrtClaws]

This. Hello Bello bug spray (for kids) gave me the CRAZIEST welt… my skin swelled up and once I showered and slathered on Benadryl gel, it went away. My skin isn’t even that sensitive 🫠

[@ladymacbethofmtsensk]

From a chemistry perspective, you would think “clean” ought to refer to lab synthesised lol. Little to no impurities, rigorously tested and quality-controlled. Natural substances are “dirty” as hell, there’s always a bunch of impurities in them unless you refine the ever loving fuck out of them and the amount of each active ingredient you get is different every time depending on the source, because of inherent variation in biology.

[@aliciakruger6089]

Robert my darling, I adored you for so many years, but…. I think, you have soooo much hair than ever. It scares me ❤️

[@Funnygenderman]

For real! I got a severe and permanently scarring chemical burn from a “natural” brand of lidocaine cream for muscle pain, that left me in the ER in agony, but I can use the synthesized Icy Hot with no issues.

[@furryblue6377]

As an ecologist & horticulturist, trust me, even half of my peers can't pronounce half the botanical & latin names in that list 😂

[@kannakanina6552]

I’d rather see a brand connect with a social cause or charity or donate a percentage of proceeds than pay for people to go on lavish trips in which privilege is further stratified. This is such a helpful video, as I did not know much about these specific narratives but want to be aware of brand messaging. In what reality do I need to see more privileged people getting treated to free stuff while so many can barely afford rent and basic necessities?

[@Stettafire]

Ja, a lot of gen Z are more environemntally aware nowadays and I'm here for it. I was always deemed the weird one for not likeling this dumb MTV celebrity culture, I'm kinda glad that's dying a death. I'm surprised more makeup brands that market towards women aren't supporting charities that research things like breast cancer etc. Would be a good cause and would also strike a chord for their majority-female audiance.

[@Mataylor17]

You might feel that way, but seeing how popular “lavish lifestyle” influencers are…. It appears most people disagree with you.

[@eiwansk]

I'm just here to comment on Nyma Tang. Every time I see her in something, my jaw just drops. Her skin is pure perfection. She's so damn gorgeous.

[@aldergreen]

Same thoughts, I don't follow her but every time she pops out in my insta feed or on a yt video I just can stare in awe. She's so beautiful.

[@zo81677]

She also seems so beyond kind!!!!

[@spectre9340]

Right?? She's always glowing! I envy her complexion

[@aimeeduff8000]

She is truly so stunning! I literally had a similar thought when she popped up on the screen, she’s so breathtaking!

[@sukilenz1901]

Literally the exact same thing I think to myself as well!! Someone lucked out MAJORLY on the genetics lottery and def wasn’t me 😂

[@BabyDuckNinjas]

I work for Sephora and we have a whole clean at sephora thing and tarte doesn’t even make the mark to be clean at sephora lmao I didn’t know they were ‘clean’

[@RobertWelsh]

Oh really!!!???? That’s crazy!

[@brib6046]

Lol “clean” is able to be defined so many different ways. I also work at Sephora and it’s so annoying when customers come in and ask me about it or try to argue about clean brands. One lady tried to do that with me and Tarte the other day, not even realizing I DO NOT CARE! 😂

[@yvettebasson1243]

Oooh, which brands do make the cut? We don't have Sephora in my country.

[@BabyDuckNinjas]

Clean at Sephora is defined as: Brands formulated without phthalates, formaldehyde or formaldehyde releasers, oxybenzone and octinoxate, and more. I know some form of spf don’t hit their mark and iirc Kiehl’s literally had one product they had to reformulate to get their clean at Sephora sticker.

[@sumlem]

​@@BabyDuckNinjasit's really goofy, as a Sephora employee because of how the label only tells you limited information. Some of these clean brands definitely need parabens because of how quickly things expire/be a petri dish for mold growth.

[@Stettafire]

The simple come-back for people complaining about not being able to pronounce ingredients is... learn to pronounce them, learn what they are. It's not actually as scary as it seems. You can google most ingredients to get a basic summary of what it's function is in makeup. There are loads of safety data sheets online and stuff, also lots of handy audio clips and videos to teach you how to pronounce things. Not being able to pronounce something is a fixable problem.

[@jordanhill9261]

I stopped being a Tarte fan after that shape tape foundation fiasco happened. This brand made me feel like my skin tone wasn’t worth the time. Watching Nyma’s video really broke me at the time…

[@peachypie2962]

Everything is made of chemicals! Love to hear you calling out brands on fearmongering

[@RobertWelsh]

Thank you! 🖤

[@dvdh4856]

The way I choked when he revealed the chemicals he just mentioned made up a banana 😂

[@evandrow]

Even the interns are made of chemicals

[@ChareyJackson]

Their eyeshadow formulas are so good imo but I just can’t give them money after the sad foundation range they came out with a while back. I was like oh they don’t want MY money.

[@RobertWelsh]

That’s exactly it. They made it visually clear who their “preferred customers” were

[@bradleysowell141]

The only good thing Tarte did was open my eyes to how hard it can be for black individuals to find a foundation that matches them and how brands refuse to create shades for them. I’m paraphrasing Jackie Aina but she said something like, “They won’t create shades for us because we aren’t their typical consumer, but we can’t consume it if they don’t have it.”

[@benwatson5236]

I will listen to this man talk about anything, his voice is so honey-smooth 💜

[@ClementineOlympia]

Robert "I know your listening while cleaning, come to the screen" Me mopping the floor with headphones on. "Okay okay I'll come look"

[@ihsissmedeiros4482]

me right now cleaning my kitchen after lunch and emerging in my room with t rex arms as if they would be able to stop gravity just to see one of the most "how tf this was approved" moves by a brand

[@luciagianquitto4010]

I Remember the whole foundation controversy and that was the Moment in which i started to understand what black make-up artists and black make-up influencers push so hard against brands that do this kind things

[@abigailpena5950]

Yeah what's crazy is their shades still didn't work for me even though I'm fair af. Now I only use products supported by black influencers because why support a product that can't work for everyone? I love using products by black owned companies like sunscreen, I get a weird grey shade too even though I'm pale, but it's because I'm a very warm undertone person, so I use products that don't have that issue.

[@luciagianquitto4010]

@@abigailpena5950 exactly. I learned that some brands Simply don't care, DAMN a black italian influencer i follow said that even Fenty beauty, that caters a lot towards black women, should add more shades for dark skinned black women

[@JasperisCasper]

@@abigailpena5950 this is where I'm at. makeup is so pricey already. I'd rather buy something from a brand that anyone can buy from. It makes me sad that people with darker skin don't have the same access to makeup, so I want to support the brands making an effort and keep them going.

[@themixedracekid]

I appreciate you starting off not wearing makeup in this video. It's a nice reminder we all have normal skin texture and skin tone unevenness.

[@RobertWelsh]

Yessss!!! Exactly! 🖤

[@Neenerella333]

I'm seeing some adorable nose freckles.

[@Abby_Liu]

​@@Neenerella333💀 ik this is meant to be nice but all I can think of is that one twin channel vid where Robert sprayed that self tanner or whatever on his face and thought it was cute and James thinking it looked like sun damage 💀

[@LaterrianBrown]

This comment kinda is low key shady though u literally saying something looks off with his skin and it’s uneven 😂 should try to reword it better I understand what u thought 💭u was saying but the way it’s worded just seems shady asf

[@bree7879]

​@@LaterrianBrownnot everything is a personal attack. Commenting on people's normalness being refreshing on a platform where the majority are fake seems kind imo

[@LEbackstage]

I just started and I'm sure you'll be talking about it, but I remember when they brought out a foundation a couple years ago and it was basically 50 shades of beige and 3 medium to deep tones. And then they had the audacity to send the PR packages to black creators like Jackie Aina, Alissa Ashley and Nyma Tang. I never bought from them at that point and they only cemented themselves on my future no-buy list with that action. I'm going where I'm invited from the start and not an afterthought.

[@RobertWelsh]

Yesssss it’s in this video!! Nymas video was actually heart breaking I teared up watching it!

[@mariashadows1328]

"We moved forward before all the shades were ready" translates too "We didnt care enough to wait for the darker shades to be finished"

[@Sleipnirseight]

I TRULY appreciate you addressing chemiphobia and greenwashing! Someone I really love is thelabmuffin - she is a cosmetic chemist who addresses a lot of this anti-science rhetoric in the beauty world 💜

[@infraternitas]

Brands that pull the "scary unpronounceable chemicals" schtick always anger me because not only are you being disingenuous with your marketing but it shows how ignorant the brand is and that they're assuming consumers are just as uneducated as them.

[@missaniebananie6473]

Same here. Most people can’t pronounce the life saving medications they are on. Long scientific nomenclature is also used to describe natural chemicals too. It is like brands do not realize that lye, lead, mercury, cyanide, arsenic, ricin, and anthrax are all naturally occurring and ALL OF THEM CAN KILL YOU.

[@erina6319]

i always eyeroll, "sound it out"...

[@sadmermaid]

Skill issue.

[@MercyRenae]

The intern excuse was always so weird to me, especially now that we live in an age where social media is so ubiquitous. Every job that I have ever had, when they run a background check on me, they check my socials. If your intern is actually a racist/homophone/ableist/etc, you should see it on their social media. Also, don’t SM interns have to run their posts by a supervisor before their post them?

[@RobertWelsh]

Yea! That’s what I thought !!!! It makes no sense

[@The.Office.Alliance.]

So many companies have blamed "the intern" its starting to sound like some supernatural being 😂 Like its a bogeyman in corporate attire going from company to company to take over their SM to write horrible tweets. It wasn't us, it was The Intern!

[@linseylinsey]

It also doesn't make sense to have an intern running one of the most pivotal areas of your business. Social media is one of the major points of contact to your customers and potential customers. It shouldn't be an after thought handed off to someone working for little to no money. It should be a marketing professional in charge of it. At the very least, they should be managing the intern or entry-level marketing person.

[@mayanovak2497]

I highly doubt the person who posted it is a whole RACIST lol, they probably simply didn’t know that was a slur. You act like their whole account would probably be klan meetings and swastikas

[@dvdh4856]

@@The.Office.Alliance. I’m DYING 😂. Someone call Hollywood, I’d watch the hell out of this movie

[@Therapistlife13]

I actually had a biology professor in college who saw the way that the cosmetic industry was headed with their "clean" BS and told our class, so because snake venom and poison ivy are natural, would you like some? I remember this every time someone makes fear mongering claims. I haven't used Tarte in years. In part because of their laughable lack of accountability and representation in the beauty space and the fact that their products can easily be beat by drugstore products. 💁‍♀️

[@DarlingMissDarling]

👏👏👏 EASILY!

[@rairyuuX3]

You're the person who finally convinced me to use eye shadow primer instead of concealer. I feel like a moron for waiting so long, but thank you so much for all of your wisdom.

[@DopamineDecor]

😮

[@gamergirlgametheorist3078]

White base is pretty good too, grabbed an LA Girl/LA Colors one from 5 below for like 3.50. makes bright colors pop

[@AliceBunny05]

​@@gamergirlgametheorist3078yeah white bases or white primers are particularly good to get pastel or bright colors to pop, especially on darker skin tones

[@Pr0fessorScience]

I don't have the time or energy to deal with most social media and mainly stick to YT, so I'm really appreciative of creators like you who spread awareness and provide context of shady brand dealings that are mainly occurring on other social media platforms. I was planning to purchase another tartelette in bloom palette since I'm hitting pan and really love it, but not as much as I love integrity. Purchase canceled.

[@doggerybaw]

My mother in law a few years ago tried to get everyone to use her made at home sunscreen (which obvs had essential oils from her mlm in it) because it didn't have "chemicals" like the nasty store bought versions. She got BIG mad when her daughter dared to inform her that everything is made of chemicals lol

[@paperigangsta]

that sounds potentially dangerous 😵‍💫 there are multiple essential oils that can make you photosensitive and when not properly diluted (or used at all) can give you a gnarly sunburn. god i hate the fearmongering and pseudoscience that goes around in mlm circles

[@phuongbach3864]

she will lose her mind knowing water is H2O

[@zucchinigreen]

I once made a yogurt face mask with two drops of orange essential oil...I almost burnt my face off because my skin is sensitive and the oil is so strong. Just cause it smells nice and is "natural" doesn't mean it's harmless. I like what Robert said about using chemicals in balance and in ratio. These are beauty chemists whole jobs! Why am I trying to figure out pH levels in a kitchen sink with my unskilled methods lol. "Clean aka greenwashed" brands need to stop.

[@DiMagnolia]

Not the MLM essential oils 😭

[@Jkjoannaki]

​@zucchinigreen it's not just wrong. It's dangerous. They're literally creating pseudoscience to profit (they collaborate with ngos that give special "awards" based on a "study") while actively destroying the actual environment lmao.

[@yvettebasson1243]

I am so very tired of the 'chemicals BAD' narrative. It is so uneducated and unnecessary. And so often it used as a sales tactic. Looking at you, Gwyneth Paltrow. Please do a deep dive on Goop, Robert! So sketchy. Love this series.

[@thegoosegirl42]

Oh my God yes! Goop is sus!

[@JB_Fraulein_Kunst]

When i worked at Lush, they released a bubble bar called "two timing tart" and we got a fair amount of complaints about it 😂 One woman was outraged and shouting at me lol, like the minimum wage employee has any control over naming products. I had to give her the head office email as fast as i could cos i was holding back laughter the entire time

[@kgbkeyboard7697]

former lush employee solidarity,,, they had to change ‘shaved ice’ to ‘cool ice’ last year because people complained that it sounded too much like ‘shaved ass’

[@delusion5867]

@@kgbkeyboard7697 what?!? that's ridiculous 😂😂

[@pippadawg7037]

@@delusion5867 The Asian slur thing was ridiculous as was the tart thing. Tarts are also little tiny pies. When I make bread I retard yeast production in the dough, so I can delay baking. I love midget pickles. When I drop a lot of money on something I might say "cha-ching." Do we really need to make sure that a word has ever never been used in an offense way, before we can use it in a completely innocent way? Before we know it we won't have any word left.

[@ashieloveful]

​@@pippadawg7037the difference with cha-ching is that is onomatopoeic, not a racial slur. The food terms you used are not offensive in the context of how you used them. I don't understand your argument.

[@Stettafire]

@@kgbkeyboard7697 For some reason I kept reading that as "shaved lice" which I think is worse.

[@sophiasotirova9960]

I'm Bulgarian. There's a French skincare line called Laino which literally means 💩 in Bulgarian. There's another Korean brand called O HUI which in Bulgarian would mean oh, d*ck. 🍆 😂 Also in Russian I believe. There's a Schwarzkopf haircare brand called Gliss Kur. They rebranded here because the 2nd word of their name is yet another name for 🍆 in Bulgarian. It's fascinating how much research you need to do before you decide on a name for your brand.

[@adrienneczerni6516]

Oh no, o hui is pretty bad

[@alyssaj8779]

Oh 🍆 kind of snaps as a name tbh 😂

[@lesliemcmillan2971]

A French perfume called Poupeé means doll in French, but is slang for 💩 in English. It's a gorgeous floral. 😂

[@celestialenigma7434]

Rob you make me feel so...safe. like im sitting with a friend, sipping tea and having a chat. Love your work ❤

[@angiebarth1292]

I think people got sick of brand trips because they realize that these influencers get free products and paid sponsorships already while the customers are paying more for products so they can take people on trips.

[@candacehofferd6412]

It was so sweet that Robert had to take a moment to compose himself because of his empathy to another persons terrible loss. That’s a goal 🥹

[@Nerdyknitter42]

I never understood "limited launches" being all the shades the market is already flooded with. If you can't release a full shade range, start on the ends and work your way to the middle. Make the shades people can't find literally everywhere.

[@ZomBeeQueeen]

That’s such a great idea!

[@pigeon_person]

I have never understood why brands are so awful with diverse shade ranges- surely it would be best to pick one of the lightest shades you can, one of the darkest shades you can and 3 midtones, spaced evenly apart? Then for each of those shades have a warm, cool and neutral version. That way even if you dont have a perfect match, you have what you need to mix one! I may be wrong (I'm no expert) but that seems like a decent way of including as many people as you can with a limited range.

[@samanthaflynnx]

As a marketing person with professional experience myself, I don’t understand how these multimillion dollar brands with huge teams of “professionals” do things like this. I’ve done social media for companies-at least for a decent company, all posts have to go through several people to get approval. Who are they hiring to do their social media posts?! They can’t keep throwing interns under the bus, at some point the problems are coming from within.

[@kagitsune]

2:33 They actually had another half-apology before this one! They claimed that the first launch was their “winter” range because “everyone gets darker in the summer”. The BS meters were off the charts 😂😂😂

[@renej3487]

This^ I remember this!!! I remember seeing it and thinking WOW you really just grabbed the shovel to dig your own grave 💀

[@ldeethkelt]

Tbh a brand called "ugly b!tch" would be iconic and I would buy it...

[@SB-my8fi]

Facts! Me too!

[@Marskilius]

Self depricating humor rocks, I'd buy from a brand called "Ugly B!tch" 😂

[@3MPR355]

“I would sell Christmas lights in July!” That whole sequence was hysterical, but your delivery on this line in particular made me shriek. You are a delight 💖

[@NewRiverSelkie]

Respect to the brave beautiful young influencer who stood up for her principles in Miami and refused to be treated unfairly. My heart goes out to her and I wish her all the best!

[@RachelleH565]

Love your laugh (giggle). You're such a treat to listen to whilst you apply makeup.

[@petarenae4823]

I think it's highly commendable for Robert to touch on brands like this. We as consumers aren't necessarily in the loop when it comes to certain topics. Thank you, Robert, for taking the time to talk openly about problematic brands❤

[@me_as_marta]

They’ve been called out multiple times over the years and they clearly don’t give af. Instead of begging these companies to cater to us we should support and spend $ with the ones that already want our business. This is regardless if you can find your shade or not, we have to put our money where our morals are. Kudos to you for continuing to shine a light!

[@mikaela4180]

I hate how brands fearmonger when cosmetics regulation is a real concern, but they use this anti-science bs to make their marketing angle.

[@erika2m16]

💯

[@B3gonias]

Cosmetics in the US at least have to meet FDA standards

[@stardresser1]

WOW, you ripped the remaining wool off anyone's eyes on this !!! In spite of all the hooplah, I have only ever bought 1 Tarte item, their matte eye palette, it's 3 years old and I still have enough to get me through until someone else makes a good one with cool toned neutrals. I tried / sampled several of their "iconic" products (ecch, nothing in make up or beauty is actually iconic anymore, please} and NEVER liked a single one. They have nothing I want or need, especially in light of these revelations (i'm older and not so much on the grams and toks etc). I'll never not check in wi you Robert, before devoting myself to another brand, EVER! Thank you for your witty, wonderful, wild and wise content. Love you!

[@maryeckel9682]

Thank you for the great takedown of the "If you can't pronounce it, it must be BAD" bullsh*t! And that eye look slays. Her origin story reminds me of an MLM top leader: "I was living in my mother's basement but i had a dream, baby!"

[@RobertWelsh]

Thank you! 🖤

[@blutygar]

Lol, I knew her pitch sounded familiar, also just sets the vibe of the brand

[@standdownrobots_ihaveoldglory]

Ive noticed a huge number of white, progressive influencers who will call out a brand for poor shade range but will not stop buying & promoting that brand. Tarte is absolutely trying to push away BIPOC customers, and we should all be boycotting them. It's insane that in 2023 the beauty community cannot stand up & resolve this issue - brands are flat out lying & we keep allowing it. It's disgusting how so many customers & influencers are loyal to brands and personas, and derive identity from them, and just give lip service to ethics.

[@taranullius9221]

They also treat nations outside of the US poorly (as many brands do). I wouldn't use MUFE they're not cf but they don't bother to get fair shades in. They have a sole N00, a R102 and then it jumps up to maybe 1 x 06 (forget undertone! Soz) and then wall to wall medium. We don't get the products you do, we don't get minis generally and they block us from ordering them in from sites like Cult Beauty. Tarte's mini-shape tape comes in 2 shades in Australia - that's it. Both medium. Covergirl with their 40 shade range? They sell 6 in Australia. Six. Lightest is L3. I think they have a tan shade. That's it. Tired of it.

[@taranullius9221]

(obviously its worse for darker tones in Australia. Like, it's 2023. Be better).

[@taranullius9221]

I also just found out that Anissa Beauty, a popular brush brand at the moment with the purple handles, tried to charge me $USD68 for shipping 2 brushes. That's nearly $AU100. They gave no other option. $100 or bust. Never seen it that bad. Disgraceful. The people I've told this won't stop using them.

[@taranullius9221]

The new Hourglass holiday palettes sold out within hours (except Snake), they don't bother to give us stock either, apparently.

[@PucaFlea]

Ireland has a population of mostly translucent white people. The bloody Irish brands make orange foundation. Fuck anyone who doesn’t use fake tan or are darker than that. No true neutrals and only the odd cool toned eyeshadow. What about blushes? I want cool toned blushes

[@TakeMyHeartWithYou]

Here's the thing with Tarte colour range- they do light-tan/medium. They don't do fair or dark. Their lightest shade I can find in Sephora is too dark (and too yellow) for me, I can't wear them. They take care of the mid shades and nobody on the ends

[@leafhawkstudiosofficial8711]

You look gorgeous with that makeup. I love how you use it, I live for this.

[@Syd448]

I love to hear you say you didn’t like the Shape Tape, it was so hyped up but I hated it so much 😆 it didn’t like my skin and clumped up

[@aprilrich807]

There are so many more problematic things that Tarte has done. Faked reviews, Maureen’s “apology” that she flippantly filmed while blow drying her hair (which she also had to apologize for), and constantly being stone deaf to their customers. And there’s more, I’m sure, that I’m forgetting at the moment. I was a devoted user until I removed the blinders.

[@brickcitybrownchick]

Thank you, Robert, you are 100% correct!!! And as far as the foundation goes, the problem with MOST cosmetic brands is they don't give a damn about women of color at all. That is why Rhianna's brand did so incredibly well right out of the gate. I am a black woman in my 50s and I remember being a teenager and having to mix 3 and 4 foundations together to make it look somewhat close to my skin tone. So glad those days are OVER and I will ONLY purchase makeup from bands that respect me AND my completion.

[@kimberley3790]

I used to be on QVC selling waterflossers 😂 It really is as fun as it looks. I'm sure they'd love to have you Robert! ❤

[@RobertWelsh]

Omg I would sell that! One day!

[@platedlizard]

My mom loves her waterflosser, it saved her teeth and gums lol

[@janicecrosby1986]

@@RobertWelsh sell your world's best eye primer! Maybe they'll help you get it out there. Been known to happen!

[@kaitlynmarie5545]

​@RobertWelsh sell Skin Up on QVC! 😂

[@rue6914]

I am a brown girl. Tarte was the first Sephora brand I got into. The tropical palettes are so pigmented that I've still yet to hit pan after daily use of my palette. It disappoints me that the brand misbehaves so much.

[@gourmetgreens9517]

I’m so over brands releasing like 6 shades of foundation in 2023. When I was a teenager, I could it was really difficult to find my exact shade because I’m pale but with a yellow undertone and everything came up so pink on me, and now every brand has my exact shade! So if they can do it for white people, they can definitely do it for deeper skin tones!

[@jessicamarsh9779]

Lmfao that April Fools joke was so funny. Tarte was all “oh Jk That palette just a joke, we would NEVER” meanwhile literally everyone wanted. The palette they did release was a HUGE flop, people were saying “No we want the blue palette!!!” So then ColourPop released Blue Moon palette while Tarte flopped HARD. Then the next year Tarte was all “Ok we heard you, we are releasing the blue palette but jokes on them, we already got it from ColourPop & didn’t want the one Tarte released bc it took them so long & treated it as a joke.

[@Stettafire]

Also, WTF is it with these gen z brands and their hatred of colour? beige is so ew.

[@deniece0821]

My Italian Nonna used to say it when she thought I had on too much makeup or was dressed "riské" according to her. She would say "Where are you going all *tarted* up?" 😂

[@amyy_w5817]

Petition to get Robert on QVC as soon as possible.

[@krystalpresland3723]

With daily vlogs

[@MariaM11]

that grey colour pop pallete really looks nice! I had been looking for some grey eyeshadows

[@stephaniegrehan9084]

Comment for the algorithm! Love listening to you chat about pretty much anything

[@drgngrl13]

i always assued Tarte WAS named after the "floozy" meaning not the sweets, but that's probably because I didn't hear about them until their shape tape was already everywhere and it felt like so many brands were going for "shock value" naming

[@peachhaus]

I love that you highlighted your eyebrow scar! That's so neat. I have a friend with an open heart surgery scar, I might have to try to convince her to let us make it sparkly and highlighted for a club night.

[@naturallygeekster8769]

Liked the moment you said “it’s literally a banana, come on now”. Just laughed so hard. Wanted to like a second time when you were talking about the shade range. Loved the whole video!

[@RobertWelsh]

Thank you!!! 🖤🖤🖤

[@Little.MissDiagnosed]

This is a great video in so many ways. I’m using the start in a philosophy class! Then you do accessible access with saying when to come see for listeners etc. wow. So many positive things just built in. Bravo!

[@haybale287]

Gosh, you look so pretty in this video! I don't know what has inspired your recent change in style, but regardless, it really works for you!

[@shaunacorrigan9372]

The way they did the Miami trip feels like a couple inviting a bunch of people to their wedding ceremony but not the reception and still expecting them to bring gifts

[@jodiekelly1355]

I actually gasped when I saw the Tarte Shape Tape foundation range. There were so many that were the exact same shade of milk! It was appalling beyond belief.

[@jennteal5265]

And yet, none of them were fair enough for me sooooo milk would have been welcome (not that I like their foundation/concealer, it's all too heavy imo)

[@offbranddorito9668]

@@jennteal5265makeup brands carry so many shades with yellow undertones, and im not talking olive, im talking ORANGE. Theyre for white people with tans. Nothing for the criminally pale. Nothing for people with deep, or even medium, skin.

[@JaTaunPratt]

Robert is serving some Wednesday Addams Butch Queen realness🙌🏾🙌🏾🙌🏾💜

[@RobertWelsh]

😂😂😂😩

[@lisgelfling1031]

So much respect for you and gratitude for your point of view! Keep influencering!!!🥰

[@Shortcake1629]

Thank you for sharing this! I'm not much of a makeup enthusiast so I don't know much about a lot of companies. I recently started using their tartlette mascara because it worked so well, but now I won't be continuing to support them. I'll go back to my rare beauty mascara :)

[@virgofairy88]

I bet a lot of the “clean” beauty brand owners would freak out if someone told them that their body contains 60-70% dihydrogen oxide 😂 Tarte is one of the most tone deaf brands I’ve ever seen and they won’t be getting a dime out of me.

[@Thefarunlitunknown]

She absolutely knew what she was doing by naming the brand Tarte. Back at the advent of the brand, during the hyper-sexualization of makeup, brands were constantly trying to pander to that trend and push the envelope. Plume wasn’t actually a bad name, but it wasn’t “shocking” enough, so I’m betting she chose Tarte to skate the line between cutesy and sexual. There’s nothing wrong with sexual expression, but these brands (Tarte, Too Faced, NARS, etc.) have all been pulling “tee hee” moments for years and it’s so annoying.

[@elizabethnino3977]

What’s the “tee-hee” with NARS? Is it short for narwhals? Is it the fact that, if you rearrange the letters, it spells “RANS”? Is “NARS” supposed to be a play on “nards”? I’m genuinely curious, I thought it was just a weird name or like one of those nonsense “edgy-sounding” names, like most bands have

[@sambrooks8208]

@@elizabethnino3977it’s not the name of the brand, it’s their product names, particularly their cult favorite shade of blush, Orgasm, which they have spun off into a line of Orgasm products. They also have a mascara called Climax. Nars is the name of the founder.

[@dramallama220]

I think with NARS it's more that they have shades such as Orgasm, Deep Throat, Sex Appeal, etc. which are tapping into that risqué element brands were really into.

[@TheDreamLifeCitizen]

​​@@elizabethnino3977Actually, NARS is simply just the name of its founder, French make-up artist and photographer François Nars.

[@elalovatt2751]

And they actually named a blush after a sexual climax and a particular method of giving dome. What's your point here?

[@dinasilva9263]

I'm still waiting for a brand that says they are dirty and not clean. 😂 Great vídeo as Always Robert.💜

[@RobertWelsh]

😂😂 “ our makeup is gross and filthy”

[@LaurenxOtt]

SFX makeup brands be like: “you want to look dirty, we gotchu

[@marymccarthy2344]

I appreciate these videos so much because I'm so out of the loop on all of the brand drama. That being said I feel like I need a video of (currently) unproblematic brands so I don't unknowingly give my money to assholes!

[@Duhwhide]

I absolutely love your videos. You are extremely entertaining and likable, highly intelligent, well informed and well spoken. And more hilarious than any comedian 😂. I’m 71 years old and hardly ever wear makeup anymore, but I don’t feel like it’s even a requirement to enjoy your videos. And I do hope you get your QVC stint someday

[@amnoirgg8563]

I feel like Tarte also had troubles with their influencer trips as well. I remember watching a few videos of people who felt like they were treated worse than others (ie the bigger ones). I think that’s crappy, if you’re gonna invite someone you should treat them all the same. It’s just dumb and yes tone deaf. Just don’t invite them if you’re gonna do that.

[@wendyd1229]

I’m sooo glad I never bought into Tarte! I’m Caucasian, my wonderful brother in law is African American, and son’s very kind stepmother is Asian American. I have absolutely no place place in my life for that crap. I was thinking a few other choice words but I kept it PG. Thank you Robert for letting us know about this 🩷🧡

[@danielleyoder5226]

Were they born in an African and Asian country, respectively? Because I'm BIPOC, but I was born in Ohio, so I (and those in my surrounding "village") refer to myself as Black. And European Americans as White. Because we're not from Africa, naturalized to the US. We're naturally born citizens. And White Americans are not all Caucasian, as that is a specific region in Russia (central Europe) and the Middle East. The US was colonized, and is mostly still present in the current genetic population, by western Europeans. Those would be people from England, Ireland, Scotland, Germany, France, Italy, Poland, Norway, Sweden, or Holland. To source oneself as Caucasian denotes a completely different region of Europe, the Middle East, or North Africa. Caucasian is an obsolete classification not used any longer; and African-American denotes a separateness that we are not wholly American. Which we are if we're born in this country. So. If you are to refer to your in-laws as [insert continent here]-American, then you are referred to as European-American. Not Caucasian. Not White. Because you're just as "other" as we are on this stolen land. This is something about which I am very passionate. Don't take it personally. Don't internalize it. We don't know each other. But this is what a lot of Black people think, but will never say to you. No matter how honest you think they are with you. No matter how well you think you know them. As POC, we navigate differently in the world, and no one will ever know or understand that unless it has been their experience, too. For context, I am a BIPOC. You might not remember it from the beginning, if you even got this far. My husband is White. Of German and Irish descent, to be specific. My husband hears my rantings about these things, hears my frustrations at certain experiences, has had his own experiences in the 25 years we've been together, but I've never expressed ANY of these things to my in-laws. They don't know me like that. That's not a conversation they would ever feel comfortable having or anything they'd would want to hear me say. I was 16 when I met my MIL, so she's known me for a very long time. And still. She doesn't know me well enough to say things to her. Yet, I know her well enough to say that. We navigate and maneuver differently. You don't see it. You don't know the inner workings of our brains, but we have a different understanding of life in the US than the 71% majority. This isn't coming from someone who hasn't been through it. I'm speaking from personal experience.

[@justamakeupdude]

@@danielleyoder5226 👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼👏🏼 Thank you so much for this! I am white, I am not Caucasian, I was born in Britain, not the Caucasus region. We have Black people in the UK, not African British people. I've even seen people using 'African American' to denote Black people who have never set foot on the African or American continents, it just seems that people from the USA are scared of using the words 'Black' and 'White' to talk about ethnicity. Obviously, as a white man, I can't understand the challenges you have faced, but I applaud you for taking the time to educate in such an informative way ❤

[@danielleyoder5226]

@@justamakeupdude I thought I sounded kind of bitchy, but I appreciate your kind words! P.S. total Anglophile here. I lived in London for 5 years and still maintain some of those tendencies here stateside, like "stopping for petrol." 😆 Really, though, I appreciate you saying something. As often as I have this conversation and make these points, I am almost always dismissed. And you're right. It is still an extremely uncomfortable topic that people try to avoid. One of my quirks, just part of my charm, it's just something of which I am not afraid. I think it's an important conversation to have, but people have a hard time taking stock of themselves and not a lot of people like change. People say that they want honesty, but is that ever really the truth? (You got a new sub! ME!)

[@xxarianahiltonxx5116]

​@danielleyoder5226 thank you for this. I hate being referred to as African American. I know some Black people don't mind it, but I personally hate it. My family has been in the United States for generations. I have never been to an African country. None of my living relatives immigrated from Africa. Some of my ancestors were indentured servants from Wales while my other ancestors were slaves from West and South African countries. Because of these facts, I refer to myself as Black or American interchangeably. (I also have White DNA so sometimes I say I'm multiracial not biracial because both my parents are multiracial Black Americans)

[@nancyhowell7735]

@@danielleyoder5226 I appreciate what you have said and I think I understand. I’m a White American, 76 year old woman who was uncomfortable using the term “African American”. Unless born in Africa, how can that be? I’m not “Euro American”. Same with “Asian American”. But, when “African American” started being used and I used “black”, I had some black friends admonish me for not saying “African American”. Most times I very confused. I’ve stopped using “African”, “Asian”, black and white. We’re all just plain, old, everyday “Americans”. Nothing more, nothing less. No modifiers needed.

[@alb6rns125]

i was at a sephora opening induction a few weeks ago and the tarte trainers came in. there was just as much clean beauty fear-mongering in the training because they want us as cast members to tell this to our clients, which i refuse. and the wording was very exclusive only mentioning cis women when speaking about their customer base. they even tried to brag about their shade range which was crazy 😭😭

[@kagitsune]

omg cast members, like they call the workers at disney

[@alb6rns125]

@@kagitsune yup, and the store floor is the “stage”

[@coletteporee]

i love these more commentary style videos you’re doing! i’m glad you spoke up about tarte :)

[@WickedT312]

Lol comment algorithm had me rolling but i love your content and your thoughts on Tarte being tone deaf is spot on. I think with hiw many brands are out there we are able to be choosey with which brands we put our money into! Tarte isnt a brand i support. Glad to see someone talk about this!

[@harusaurus]

THANK YOU THANK YOU THANK YOU for the callout on the whole "ingredients you can pronounce" thing. i'm so sick of people demonizing chemicals. chemicals make up EVERYTHING. just because the technical name is hard to read doesn't mean it's bad!! you can google basically any chemical on a product's ingredients list and find out exactly what its purpose is in your product. a lot of the time those "hard to pronounce chemicals" are the reason you don't need to throw your products out every three days and buy more (i.e. they're just preservatives). also, a chemist could probably read these words no problem but someone with a low reading level couldn't. does that mean it's ok for the chemist but not anyone else?? ridiculous reasoning.