Why the Mainstream Media still don't understand Social Media with Simon Kemp

[@ElliotAng-t8m]

Great interview with Simon Kemp!

[@livednomed]

This interview is a goldmine for anyone in digital marketing. The rise of TikTok and messaging apps is fascinating!

[@wangwu15]

interesting points on data-driven marketing. It’s good to see a different perspective on current trends. Simon is the best at this.

[@NolanLee-y2j]

I appreciate Simon’s thoughtful response on generative and why he did not include in this year’s report. His emphasis on data over media headlines is spot on and I liked his take on the messaging apps.

[@AnalyseAsia]

Thank you for the feedback!

[@ricklee9731]

The interview was informative, especially regarding different social media platforms’ impact in various regions. Simon's deep dive into social media identities and trends is incredibly useful for anyone in digital marketing.👍👍👍

[@AnalyseAsia]

Glad you enjoyed it!

[@BernardLeong-z9d]

What are your thoughts on the Digital Report 2024? What do you think of the use of generative AI in digital advertising and marketing? Do you agree with Simon’s POV that the mainstream media throwing out clickbait headlines despite the data looks otherwise? Drop your comments here!!!

[@rbrahmadathanful]

Dear Simon, I remember you telling me in the noughties that SM is a like a bonfire, not fireworks, obviously referring to the fleeting nature of ad impressions being temporary in nature as opposed to the more guided hand of social media impressions. Was sold with the thought back then. Does this still hold?