How to make an Instagram Content calendar (that will help you grow)

🗺 The Instagram Road Map is OPEN for enrollment 👉🏻 geni.us/IRMyoutube ✨ | Time to plan your Instagram content! Let's talk about how to create an effective Instagram strategy and turn that into an organized calendar :)
📕 TABLE OF CONTENTS 📕
00:00 struggle staying consistent? You need a content calendar
00:52 Content Strategy vs Content Calendar
01:18 what is a content strategy?
02:21 what is a content calendar?
03:19 how to craft your sustainable Instagram strategy
04:58 let’s plan your content calendar
09:30 what about your niche & content pillars?
🗺 Sign up for The Instagram Road Map 👉🏻 my new, flagship course that will give you the guide you need to grow on Instagram! ✨ www.theinstagramroadmap.com ✨
Wanna work with me? Check out my creative agency www.creatorlymedia.com
Follow us on Instagram for social media strategy tips daily! ➡️ / creatorlymedia
// WATCH THESE NEXT
⭐️ The Secret to More Likes on Instagram? [MY EXPERIMENT] geni.us/ESbAr
⭐️ Everything you need to know about TikTok: geni.us/nJWXLTq
⭐️ Don't start a podcast without watching this series: geni.us/Wplo
// FOLLOW ME ON INSTAGRAM
/ katiesteckly
// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!
🎧 where I get music for my videos: www.katiesteckly.com/artlist
💻 how I edit my videos: www.katiesteckly.com/adobe
📱how I grow my channel with Pinterest www.katiesteckly.com/tailwind
// GEAR
Vlog Camera: geni.us/dFXAVn
Big Camera: geni.us/ktsonyzve10
Lens: geni.us/Gw6rjif
Microphone: geni.us/00oT8aQ
Tripod: geni.us/kvmFbH
// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a KZbinr, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce KZbin channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out www.creatorlymedia.com
---------------------------------------­------

[@taylor_adamsss]

I used to struggle with maintaining a consistent posting schedule, but this video and boost app social have made it so much easier!

[@violettgarrcia]

yeah, boost app social is lowkey the best tool out there for social media

[@thepurposefuleducator]

I LOVE watching your videos because the way you explain things is just so so simplified and doable 💜 I know how to do that for my clients but not for myself so it’s nice to have where I can have simplification for myself.

[@prattgrand]

Katie, thank you so much for being so generous with your experience. It's been invaluable for me. I really appreciate how you take the time to explain everything so clearly. 💙

[@AndreaHarjo]

I cannot even tell you how much this is going to help me and my ADHD brain, I have been really beating myself up about not posting consistently. Now I have a plan and I can schedule the posts out, will take so much pressure and stress away

[@ypicart11]

Dang.. this is seriously one of the best videos I've ever seen about making a content calendar. Thank you for this.

[@jessicajames9311]

Thank you so much for this video! I am a high school librarian that also runs all our school social media. I’ve been so overwhelmed and found your channel to help make my life easier. This is life changing!

[@marysnovellife6415]

i am in a similar boat in that i'm the teen person at my public library and also doing a lot of the social media stuff

[@alechickernell4005]

Amazing! Thank you so much for sharing.❤ Your vids are seriously the best

[@user-fb1ys2lj9c]

Thank you I appreciate this channel you have created to educate people who need this insightful info💕😊

[@GM-tk4db]

Actually one of the best explanation videos on KZbin - amazing💯 Thanks for sharing 👍🏻

[@joaneardly6491]

This was so informative and helpful! It's easy to understand if you're new to the game. Thanks!

[@aarondean1872]

this is incredible and answered all of my questions, thank you!

[@gabrielleroshelli]

you are amazing!!!! what an awesome video, it helped me so much. i took notes on the video and the info that you included in of some of your graphics to keep as reminders when i get lost with instagram and content and what it all means.

[@mateakoren3118]

This is some beautiful content. Thank you, looking forwerd for learning more here 🤗❤️❤️

[@Sherwood1017]

So grateful I came across this!! Thank you, beautiful soul! You are appreciated ❤️

[@kittyvonrosco8116]

I really felt like you were talking directly to me (insert me taking notes, uh huh, ok, yep, uh huh, nods head). Great video!

[@YessikaMarmol]

Very useful as always! Thanks!!

[@SheldonConnect-sy3hu]

Thank you for the great content. It was very informative and not overwhelming.

[@celgmartinez]

Thank you for your helpful tips!

[@amberbondmorgan]

I’m so proud of you for your new launch! You are very inspiring and real! Love it!!!

[@HenriquedeCastroMachado-wz5wb]

Omg, this was so helpful!

[@comfortadejugba9137]

This is so good Katie👌❤

[@pearltiresias7410]

Excellent stuff, thank you.

[@user-xt1iu2vo3w]

So cool and informative , thanks for this, All the way from South Africa.

[@aisha.2653]

Oh my gosh thank you so much 😫🫂♥️

[@user-fb1ys2lj9c]

Love this

[@kushkotiya1814]

Thank you for this video is helpful ❤

[@whatsthebackstory]

KAAATTTTIIEEEE. This is great. I am a new tuber, that is trying to learn how to intro her channel. This is so cute and creative. This is just another AMAZING CATCHY thing you do.

[@savkelmanson]

I love this!

[@jessicagilpin8311]

Thanks for all the effort you put into these videos, Katie! I'm wondering if there's a way to create more of a visual calendar? Like have the cover photos of each content piece laid out in a way that looks like your instagram grid, so you can visually see exactly what post is next. And if there's a way to do that, is there also a way to keep your content and captions with the cover photo? I guess something like a scheduling app, but not necessarily for auto-publishing, more just for staying organized. Hope that makes sense! Would love to hear your ideas💛

[@Yocyndie]

The Later app I think has it

[@afrikurl]

@@Yocyndie yes she uses later to do exactly this

[@createwithgloria]

Hi. To maybe achieve what you're talking about here in Notion which is the app she used, you'll need to add a "Gallery" view to your calendar, and set it to 3 a row grid to imitate an Instagram grid may be, and place the first picture, graphics, or reel cover you want in front as the cover, That way, you can move grids around have a feel of arranging your feed. I don't know, but it may work

[@jenninemorel7693]

You can store all your posts in OneNote if you want to see a visual and keep them organized but an actual calendar or spreadsheet will keep you organized better

[@gigihumen]

youre heaven sent

[@SiheneTVOfficial]

I recently started fresh on Instagram and am super hyped to start growing 🧡 thank you for the advice!!

[@jalentaylor6885]

Amazing Video!

[@AlaynaLovely]

Thank you!!

[@latoyamartin3698]

Great video. Having trouble finding the content calendar.

[@its_dianafeng]

Thank you so much for this!! where can I download your notion template?😍

[@stephanieperez8661]

Okay your videos this week are reading my mind 🤣💗 thank you for the inspiration!!!

[@katie]

yay so glad I could help! ❤

[@courtneymance7398]

Hi Katie! i just started following, what content calendar are you using? TIA! Love your tips!

[@tailsph]

Greaaaat!

[@irneseip2592]

Mrs Sofia is the best, recommending her to all beginners who wants to recover from their losses and gain more like I did through her strategies....

[@janeddins3405]

Yes I'm also a living testimony of expert Mrs sofia

[@scottmorrison670]

Thanks for the recommendation

[@scottmorrison670]

I just contacted her and she attends to me nicely

[@helenleahy4396]

I remember friends calling me crazy when I started but now I shut up them with my four figure weekly returned

[@helenleahy4396]

I am happy today because of Mrs sofia

[@TimeToPutMyFaceOn]

This is so helpful! I've recently fallen off of my Instagram game as I felt like I had zero strategy so I wasn't going to get anywhere

[@TheSamSamShow]

I’m so hard to stay consistent on my platforms because life…. This is great info! Thank you!!!

[@ninasvlogs6130]

I'm here watching 😍❤️💕

[@vanshikasharma7297]

Hey, Loved the Video! Quick Question: Could you alter the type of posts on a weekly basis for a particular month instead of just sticking to one? Or the posts stay the same for the entire month?

[@vmliidiomas]

was it done on notion? can you give us access to your calendar draft? Thanks in advance! great video btw

[@jennifersanchez1397]

SET YOUR PLAN GYM

[@Itz.paradise_vlogs]

What app are you using for the calendar please?

[@nomifrei]

hey katie! i wanted to buy your notion template you're using here, but couldn't find it anywhere lol. could you share it by chance?

[@Sunnigl]

Hi Katie, thanks for the video. I suscribed on the web but i didnt get the notion free template. Could you please help me

[@lifewithlaniDUH]

How would one just starting from 0 know what kind of formats and subject matter our audience likes?

[@biographies_game]

Hey, I work with marketing and branding, I can help! When you brand your business (I will assume you already know your audience) we do a lot of research by going to other similar accounts and reading through comments or threads and document anything that would be beneficial to know; what they like, what they didn’t like, how they feel, what is valuable, etc. Then we choose the content we already wanted to make (we should also be able to enjoy it) and match it with what they need. It helps with consistency and long term growth. The most important part after is to analyse your past content performance or engagement and what people thought of it. It becomes so much simpler to know what to post then. There are other processes that also influence this, I would recommend to do some crash courses on branding Hope it helped a little :)

[@Halloweirdo2013]

Research other content creators in your niche to see what they are doing that is successful

[@florenciajerez8108]

Most of the time the most popular contents are memes/ funny posts

[@tobilobamoyolade8322]

I think you first have to pick a niche, then research on the pain points and desires of your target audience then experiment with all formats. After posting for a while, check your analytics to see what formats and topics are doing well, then you build on that.

[@operavin]

It’s like football: Bill Walsh of the 1980s/90s 49ers would map a strategy for the first 10-20 players of the game, then he would analyze the results and make adjustments from there. So make your best guess and measure the results, and adjust as needed. Or if you prefer cooking, add slices and herbs conservatively , and add more as need as you get through the recipe.

[@jessicareyes4813]

How did you create that calendar function on Notion?

[@venkatakrishnar6611]

Can you share the link for the template which you are using

[@Itsgretchel]

Where can I find that content calendar?

[@bitsii]

you seem like a legitimately cool person. love your power + vibe. hi from japan.

[@vedikadixit8798]

which app or site is good to use for calendar?

[@TyajaTamisha]

how can i do this while also still keeping up with the latest trends??

[@thepurposefuleducator]

What would be your recommendation for creators who want to use this planning style for more than one platform?

[@jessiemorton2047]

Hey I downloaded your template. When I go to create an item for the calendar, theres no templates at the bottom. so it doesn't fill it out for me. How do i fix that?

[@StudioKehl]

Where can I find link to this caleder?

[@ThePashLife]

Thank you for your knowledge! Im learning so much from your videos 🤎🤎🤎

[@GPS_Limitless]

The intro with 3 of you raising hands 😂😂

[@candylandqt]

Hi Katieeee, Do you still have the notion thing available for purchase on your website? I took a look and couldn't find it

[@katie]

yes I do! just at a new link: www.katiesteckly.com/notioncalendar :)

[@geekfromquebec9829]

Loved this video! I heard that META said that to grow on Instagram, you should post 1 picture a day and 1 reel a week. What do you think about it?

[@TimeToPutMyFaceOn]

That's helpful thank you!

[@charleneesophia]

What is a graphic carousel ?

[@suereadart4232]

On a photo post you add multiple images by the stacked button

[@ninasvlogs6130]

Yes, it's tough to grow my Instagram I've been to do that for a while now😩💔

[@cathychats]

intro 😂

[@renossantinc768]

sorry but i down voted because this is labeled "how to" and there's too much talking about other things. my time is limited and im watching as many videos as i can to get the info i need and "how to" videos should get right to it.

[@Eyescapade]

Thank you for this! So interesting!