Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars

Among many car fans, the 1990s are considered the golden age of Japanese sports cars with standouts including the Toyota Supra, Acura NSX, Mazda R-X7, Nissan 300ZX, Mitsubishi 3000GT, and Mazda Miata. In the current auto market, buyer tastes have shifted toward sport utility vehicles and trucks and automakers are trimming their lineups of sedans and sports cars. But Japanese automakers such as Toyota, Honda, and Nissan continue to bet on sports cars, and some big names, such as the Toyota Supra and the Acura NSX have returned to the US.
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Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars

[@Otter-Destruction]

I'm old enough to remember when Fast and Furious was about cars.

[@nigeldean1813]

But it never was about cars.... it was about an undercover cop trying to uncover a string of trucks robberies and the robbers just happened to be in the street racing scene.

[@fongyang4420]

If you think Fast and Furious was about cars then boy your whole life has been a lie

[@JohnnyBluebeam]

The first fast and furious movie turn 20 years old this summer

[@gasmaskerobin1560]

Looooool

[@buschg7106]

All the way through Tokyo Drift. OH! The memories!

[@ADK97]

"They focused especially on reliability" *Zooms in on Mazda rotary*

[@doritolegend9664]

*Apex seals noises intensifies*

[@kaleb4184]

I mean.... in comparison mazda rotaries are stupid reliable compared to what other rotaries were

[@pututunik8748]

i mean, a modified version of that thing survive le mans while in more stress that its competitor during the race edit: and won

[@hassanuddin6923]

Putu Tunik awesome point bro, need to learn more about the 787b engines

[@pututunik8748]

@@hassanuddin6923 sorry about this but, what's that supposed to mean? i admit my lack of reference

[@travispetrovich7642]

I think it's important to give Mazda some major credit. The Miata has always been consistently fun and true to it's origins even through incredible auto industry changes.

[@rayhanrizvi334]

yeah, and it never died

[@Nrth-pj5sn]

Mazdas-Are rust Buckets! Rear quater panels disovle over time ... Garabge

[@christiannieves4380]

Nice AW11!

[@2jzxjv848]

@@Nrth-pj5sn rust buckets u cant afford 😮‍💨😮‍💨😮‍💨😮‍💨😮‍💨

[@Nrth-pj5sn]

@@2jzxjv848 I live on top of a sky scraper and you tell me I can't afford ...a MAZDA ha ...in real life i actually find it halirious though... you would wish for your feet in my 👞🙃keep wishing on your lucky stars☄🌟🌟🌟

[@Nefarious_Bread]

"Why Toyota, Honda, And Nissan Continue To Bet On Sports Cars" Because they are lovely lovely people that's why.

[@DarkMan2555]

Yep, and they see the value in providing a Japanese sports car for purchase in the US even if it doesn't make them much money. They want the consumer to be happy, which is a win for everyone.

[@Skidracer21]

Also they sell enough crossovers to have money left in the budget to have loss leaders

[@bwtv147]

Because they believe people will pay more for the perceived fun of a sporty car than they will for a bland commuter car.

[@Electromagneticuranium]

@@slurpee1874 is there really a 8k 120fps hentai?

[@sharpiefatah3657]

@@slurpee1874 ❤️

[@Cyb3rSynaps3]

CNBC understands 90’s Japanese car culture from American perspectives better than some car KZbin channels.

[@zeitgeistx5239]

CNBC is too ignorant to realize America is not the word. Sedan sell well in many countries. The Japanese market is only sedans and specially small kei cars.

[@Mountain413]

@@zeitgeistx5239 CNBC is American based. Their videos are American centric because they’re audience is majority American. It’s not that hard. Get off your high horse.

[@roots4x]

@@zeitgeistx5239 Would you say the same thing about Sky Australia or BBC in the UK? What exactly is wrong about an American media company covering news relevant to their country? America got a huge head start on the internet and in media in general. Media is America-centric because so much media IS American. Also don't forget that America is the largest economy (still bigger than China) with the strongest military and by far the single most influential government in the world. That's no exaggeration and while China might surpass America at some point, but it hasn't yet. America is in the media a lot simply because it exerts so much influence all around the world. Don't be a hater.

[@A.D.D.O.C.D.T]

Except when you don’t mention GTR and look like noooooooobs

[@JamesColeman12]

man thats cause its a real company production lol. but yeah its true i expect nothing less from CNBC

[@straightbusta2609]

I miss the days when every manufacturer had their own fun little cheap sports car

[@franzchong5889]

i am old enough to remember things like the fiat/bertone x1/9,toyota mr2,second generation honda crx and second generation nissan exa and it's nx successor.fun and affordable.it all sadly has gone.today's definition of fun and sporty is a hot hatch.

[@spicycoolguy224]

Very true.

[@AZBEEMR]

Name three.

[@spicycoolguy224]

@@AZBEEMR veloster N, honda civic type r, and kia soul.

[@shockerone3437]

Well most of them kinda do, just not in the US. Think the ford fiesta ST, VW Gold R, heck the type R has been continuously produced, but has only recently been sold in the US. And there’s still the Yaris GR, which is the newest of the bunch but since the US hates supercharged econoboxes with rally pedrigree/futures, not sold in the US.

[@BG-xm5ex]

Being a car guy this modern resurgence in tuner culture makes me insanely happy

[@richardii5989]

resurgence? I thought most of these cars had priced out their own enthusiasts?

[@BG-xm5ex]

@@richardii5989 they have but u know how modded cars depreciate so most of these drop pretty quick even the older generations get more expensive because of what we call the "bro-taxe"

[@leok7193]

@@BG-xm5ex see, that's the problem. "car guys" often don't buy these new, sales slack too low to make sense and these cars go away. people complain about manuals going away or lack of fun cars coming out, but they wait for a 5+ year old fun car to buy used. Can't have it both ways, manufacturers only make money on the first sale which is why Mustangs and Camaro/Corvettes have been around this whole time - they price themselves in a way you can afford to buy them new and in lesser trims to maintain volume and keep the parts common with higher trims cheap.

[@Andre-xf7tp]

@@leok7193 thats why they need to make cheap sports cars like toyota corola gti ae86 golf gti toyota celica gti mazda mx5 etc

[@rks5457]

​@@leok7193 finally. someone with some sense when it comes to that. I've echoed something similar but the amount of randos who criticize a car company for not spending time on a money loser is ridiculous.

[@sonypd9842]

When Toyota's CEO participates in motorsports, no wonder he wants to increase the sports car line up, especially after the 00's slump

[@JasonB808]

Toyota CEO test drives the vehicles. He must have the best CEO job ever.

[@matthew_natividad]

Or is very thorough

[@THECOLONEL50]

In the end every car that comes out of Toyata is a reflection on him. He needs to make sure they are good.

[@hellgateiscloseddontgother8736]

Yeah Japanese CEO is different from US CEO. US CEO doesn't know how drive they own car.lol

[@rockzs74r]

Dude, Akio Toyoda raced 24 hours of Nurburgring in an LF-A.

[@skykao1197]

Japanese CEOs... they're built different.

[@GATEWAYFLMZ]

Honda didn’t try, they DID make a supercar.

[@OlJackBurton]

Twice...

[@DjDizzy216]

Yep. NSX was legitimately the only reliable supercar in the 90’s. Sure it was slower than it’s competitors but it wasn’t temperamental and you could even daily it.

[@andipajeroking]

kzbin.info/www/bejne/p3yQoXZ_pNqUfpY TLDR: Of course its a supercar. The only Japanese supercar if i am not mistaken.

[@OlJackBurton]

@@andipajeroking The LFA is the greatest Japanese supercar...

[@KardiFan2000]

@@DjDizzy216 Actually if you compare it to the competition at the time (1991)...the NSX had similar 0-60 times and lap times.

[@gorrilaunit99]

Lightweight, manual, RWD *NEVER A BORING SAD DAY IN LIFE!*

[@TheDalitis8]

You said it Mister! This is what I keep saying to all my friends. The Mazda MX5 is probably the best car in the world. But to be fair, Honda is pretty good at making front-wheel drive cars feel awesome.

[@VestedUTuber]

@@TheDalitis8 I'd recommend taking a look at the Suzuki Cappuccino. It's pretty much what you get if you take a Miata and make it even more of a Miata.

[@loopin269]

I've got no clue what you are talking about. Haven't you noticed? More and more cars are using dual transmissions. They seem to be moving away from manual and going to automatic. Its so sad

[@VestedUTuber]

@@loopin269 It's because oversized grocery getters are what pay the bills for most manufacturers, not enthusiast models. We're seeing fewer manual transmissions because we're seeing fewer new enthusiast cars in general. Entry level sports cars are dying, mid-range is focused more towards grand touring and the high end ones are overfocused on turning fast times around the 'ring. Oh, and then there's the C8 corvette which doesn't have a manual because the fittings for a manual transmission linkage would hurt the structural integrity of the chassis - GM's words, not mine.

[@loopin269]

@@VestedUTuber im predicting a hiked price for used manual transmissions in the future. Especially ones that link to the 2jz, rb25, ls, sr20, and a bunch more. Such a shame. On the bright side, knowing how to repair a transmission will come in handy 😂

[@fullboost]

Nice edit, the 90s rocked :)

[@miamitten1123]

Depends; 90-96 feels A LOT different to 97-99.

[@stuchbrosmnore8627]

@@miamitten1123 Yep. As a 33 year old guy, the early mid 1990s felt almost like the 1970s.

[@miamitten1123]

@@stuchbrosmnore8627 exactly lol 😂

[@mk3a]

Translation: 1989-2004

[@abovethelaw4417]

Wrong u boomer. 90s sucked and thats a fact

[@whovianforever63]

I’m just glad companies are still making sedans. So bored of SUV’s

[@atsonaga5520]

Exactly overcrowded roads with lots of big bulky SUVs

[@mukundthorat5672]

Sedans also are more comfortable as they roll less and are more stable.

[@NSteigs]

Exactly my gf bought a Mazda cx-5 which is marketed and said by many to be one of the more sporty handling SUVs in the market.... Great car but it handles like an absolute garbage truck compared to even my 2019 honda accord sedan. Compared to a high end sports car and there's nothing sporty about any of the SUVs in the market today.

[@LibertarianGamer-ff5tg]

SUVs are the new minivans.

[@stuchbrosmnore8627]

@@atsonaga5520 Large SUVs been around since the early 20th Century. I dont understand the surprise now.

[@eduardozelaya8186]

“Stop making boring cars” - Akio Toyoda

[@iamwritingrightnow8217]

unfortunately toyota barely makes any interesting cars.

[@fabulousprofound]

Behold the Toyota Camry TRD! 😫

[@doritolegend9664]

@@fabulousprofound it actually doesn't look too bad until you look at it's back

[@fabulousprofound]

@@doritolegend9664 I guess I should be thankful it doesn’t come in beige... or does it?

[@Poopeepooo123]

what? lol

[@macnchillidogs1601]

People underestimated the GT86, which I believe is a great car despite of the lack of hp.

[@davinleonardkusno4909]

because the gt86 was made to be fun

[@tommylanger7686]

Yeah. I mean it probably has huge aftermarket support. So if you'd like to bump up your power, you could do that. If you're happy with the power you got, then you could leave it as is. It's a small car and 200 hp would definitely feel a lot faster than in a Jetta. Just rip out your backseats and carpet and go full on lightweight.

[@Roger_Diz]

HP is totally overrated when we can't go over 70 and can be ticketed for accelrating hard even if you don't technically go over the speed limit...

[@PURENT]

GT86 wasn't underestimated, the reception was pretty damn accurate. After such a long time of being out of sports cars, Toyota was finally back and they were partnering with Subaru on this project, so there was a lot of hype on how great the car could be. And then the result was just an alternative option to an MX-5. The 200 hp was just mediocre to the point of being boring when you had exited a corner. If it had between 225-275 HP stock and with it's ~2800lb curb weight, it'd be Toyota bringing back a taste of the past's fast, light, and FR layout Japanese cars that Japanese competitors had discontinued ages ago (S2000, RX-7 FD, S15). Fortunately the new GR86 comes with 228 hp and ~2770 lb curb weight which is respectable and gives an excellent balance of speed and handling.

[@TIREPLAGUE]

In my opinion I don't think nostalgia really comes from the name completely, but the spirit and charm of the 90s is what we adored. Every details when it comes to designing plays a huge role. Wheel design, Door handles, Fenders, Bumpers, Dashboard, Engine bay, You name it.

[@ryx257]

I grew up watching initial D, playing need for speed, and watching the fast and the furious. My friends and I would talk about cars during lunch. I've finally reached a point where I can afford these cars that I was in love with years ago

[@gottagofest1610]

Mario Kart taught me how to drive.

[@PonderingGhost]

Gran Turismo and Tokyo Xtreme Racer series did it for me. And same here, I bought a brand new car and I am tuning it, TXR style. I feel like a kid in a candy store.

[@tz7710]

Japan is superior

[@artoriasoftheabyss1575]

@@PonderingGhost txr fan out in the wild

[@spacecowboy776]

@@artoriasoftheabyss1575 txr gang in the building, but might i interest you in waifu racing? r:racing evolution, thank me later

[@xntonio_]

and now Honda is supposedly developing a new S2000 man I’m really excited to see this new JDM wave

[@BurnPerimeter]

I REALLY hope this is true because i feel like the new supra, 400z, and this supposed new S2000 maybe able to spark some hope in the JDM market

[@ao8271]

I hope its not an EV

[@eriksantoso1741]

@@ao8271 it will not,I hope the only solution if honda want to resurrected s2k is maybe partnership with another company or making themselves but little bit expensive.

[@r3dpowel796]

this gives me nostalgias of the 90s.

[@JulienStJames]

If not the S2000 at least the Del Sol.

[@SilverScarletSpider]

Quality, Durable, Reliable, Affordable + Fast Cars still around: Toyota Supra Nissan 400Z Acura NSX Subaru BRZ + Toyota 86 Honda Civic Type R/Civic Si Mazda Miata MX5 Toyota Yaris GRMN Subaru WRX STi/WRX Nissan GT-R Lexus RC F

[@bobbyaustralia8509]

Sans the Yaris and the civic twins, this is a brilliant list of true, modern sports cars :)

[@KardiFan2000]

@@bobbyaustralia8509 The Type R is a true sports car.

[@Mrzacman5001]

only 4-5 cars in this list are in my price range. sad truth for me and a lot of other car enthusiasts.

[@beamboy07]

Ye but tje new civics arent very reliable

[@pnut84]

RC F not really affordable lol.

[@JoeBlo2]

We're entering a return to the glory days of JDM, just before zero-emission vehicles take over.

[@v.f.1369]

Maybe even when zero emissions take over, JDM grants us with awesome fun sports cars focused on tuning culture.

[@Fred_the_1996]

I hope new fuels are developed so we can have zero emissions combustion engines

[@rayhanrizvi334]

Everyones crying about old cars being better, but they dont realise that this right now is the peak of I.C.E, cars cant get any better without exceeding the emmision regulations. I mean we have v8's making 600 hp for under 100k, 1800 hp pushrod hypercars, and eve3n a freaking hellcat powered truck that gets less than 10 mpg. its only going downhill from here so appreciate what you have

[@dbclass4075]

That doesn't prevent Japanese from delivering an exciting, zero-emission, sports cars. They have the technology and resources to make that possible.

[@juancappadocio6311]

If I wanted an electric car I’d just take a train

[@ChrisN06999]

I feel like Donut Media would like this video, especially James.

[@shimeih2287]

Mo powah bebeh

[@BearerOfDreams]

LIGHTNING!

[@FlameClone]

Buff horses

[@warmstrong5612]

POP UP UP AND DOWN HEADLIGHTS!!!

[@IHateMyAccountName]

Up to speed on James' dad

[@robertmills2900]

The main thing about a "coupe" is that it is supposed to describe a two door. I recently saw a Porsche commercial that stated this is our new coupe, and it was a four door. Did anyone else yell at the screen "THAT'S NOT A COUPE! IT'S A SEDAN!"

[@geraltofmordor]

Mercedes and BMW have done it over the last years too. They call a car a "grand coupé", which is basically a coupe with an extended body and different frame, AKA a damn sedan🤣. Germans Engineers have always been quirky, but damn🤣

[@juanordonezgalban2278]

+2 tons "Coupe SUVs" are a thing now sadly

[@bellamyblake8646]

@@juanordonezgalban2278 It's marketing, because a lot of people want a sports car look, but still have the suv - so adding coupe to the name and sloping the roof so that the rearview window is more horizontal vs vertical does go a ways in giving the car a sportier, sleeker feel. Which is what people are looking for right - a sporty car that you can comfortably fit your kids in. Literally copy pasted from the Mercedes glc coupe page: "You don't count doors to define a Mercedes-Benz coupe. Character is what counts. Agile and sleek"

[@willg125]

What about the fact that most "coupes" on the market are just 4 door variants with 2 doors removed? Like how civic coupes still have 4 seats and the same interior dimensions, as opposed to the Datsun/Nissan Z car.

[@geraltofmordor]

@@willg125 While I do see your point, the Civic coupe has always been like that. The C pillar has always had a big window and pretty roomy back seats for a coupe.

[@maxpowers5628]

I took my 1999 Honda S2000 which I bought from new for a drive up in the hills behind Melbourne today. The sun was shining, the roof was off, the engine was sweet. Still loving this little car with a massive personality.

[@abovethelaw4417]

That car Is objectively trash because it's slow and unsafe

[@maxpowers5628]

@@abovethelaw4417 so you have one? Or maybe your just a negative troll.

[@klydebeso3898]

@@abovethelaw4417 the entire car community would like to disagree with you

[@dv9239]

Japan's gonna nail it like they nailed sportsbikes

[@Embargoman]

They might nail on airplanes too and put Boeing out of business.

[@Mahlak_Mriuani_Anatman]

​@@Embargoman Boeing now is literally falling apart

[@Embargoman]

@@Mahlak_Mriuani_Anatman Japan will turn Boeing into a dodo bird.

[@deborahdiperna2451]

Bring back the mr2 Toyota.

[@alextoossi3508]

Man of culture

[@JDMHaze]

i hear they are trying but ehhh,, they said that about the supra in like 2005 sooo

[@JB-sv5pr]

I drove a first gen with a 4age thing was a rocket ship ! Legit feeling the powwwah

[@seanb9698]

They would need to partner with another automaker like Lotus to develop the chassis since for a company like Toyota it would be extremely unlikely for them to spend money developing an entire platform just for one car. That being said, it would never compare to the original in a size/weight aspect because of modern safety regulations. If you see a first gen MR2 in person it is seriously TINY. But it would still be awesome if they did

[@boboutelama5748]

They are rumors they have someting planned. But the car will be a competitor for the Corvette C8 and Nissan GTR, so it will not aim at the same buyers.

[@TakkoTheGreat]

The fact that I liked this video means my generation is getting old..

[@mistamaog]

Nah you're only old when you die of old age, my generation enjoys this era of cars as well.

[@ryanmccaffery9027]

@@mistamaog how old are you?

[@armenmed122]

Nah. You will be surprised

[@mistamaog]

@@ryanmccaffery9027 23

[@timothemoise5385]

Not necessarily, I'm 20 right now, huge petrolhead, and I can assure you that I would have loved to be in that generation with these kinds of sports cars back when they were new, like the 240z or the supra for examples. The thing is, right now these cars are getting friggin old want it or not (my miata is older than I am)... so, in a world dominated by crossovers, I'm glad to have an opportunity, that "my" generation has an opportunity to be able to enjoy this kind of cars too... at least before they get over 25 y/o 😂

[@JohnnyB.]

Me, sitting here with my 91 Na Miata with a HUGE smile on my face hearing him say "These high performance vehicles..."

[@turboa2432]

Cornering performance = high performance

[@andipajeroking]

Exactly what Adam said. Performance is about corners as well, not only straights. Miata is always the answer.

[@t1995roger10]

At least they mentioned your car *Cries in 240sx s13*

[@the-ultimate-mo9177]

Nissan is the only one I’m looking forward to. 6 speed with tt v6.

[@GeronimoBiggles]

Me too except the engine has no cylinder sleeves. And with all that boost you're lucky to get any reliability at all

[@the-ultimate-mo9177]

GeronimoBiggles that’s only on the Infiniti line up. I’m pretty sure their going to add something to at least mitigate the reliability.

[@callancollins7708]

Man, if that Supra was available with a standard, I would be all over it. I know, I know, automatics shift faster, but manuals are so much fun to drive.

[@fabulousprofound]

Left foot salute! 🦶😅

[@phamhongvinh1997]

That’s the only reason I didn’t buy a supra lol and went for 86 and FI it

[@kunamutas8941]

The rumors say next year it will be available with a manual

[@googleuser4207]

@@kunamutas8941 well yeah now that nissan is about to wreck them. But that chief engineer spewing crap like 'perfectly balanced with zf8' royaly screwed up. There could've been 2019 with manual readily available to take over used market

[@cococly]

Manual sporty sports cars hold their value much better nowadays, compared to the automatic versions. In a few years, they may even go up in values as so few new sporty cars would offered a manual

[@anthonymartinez4780]

Honestly I'm a truck guy but every truck guy I know buys a sports car after getting his truck. And growing up in the 90s means I have a sweet spot for Japanese sports cars

[@gto861]

Sub-standard taste

[@Ksh7571]

@@gto861 nah, good taste, in my area most new immigrants like my family, come from a different culture, we want status things to establish us in a new country. So many poor kids warping engines in entry level BMW’s, but the water pump costs way more than the Japanese one! Why is it even shittier plastic, wht happened to the impeller, why are the coolant lines cracking? Unless ur leasing or can afford the car a few times over why play roulette with an investment outta ur price range.

[@alex1695lopez]

Cuz u need the best of both worlds

[@a1saucin221]

@@gto861 garbage take

[@tigerbiterhater]

Can’t afford 90s nsx when I’m young. Still can’t afford 90s now that I’m old. Fml. 😅😩😭

[@andipajeroking]

Push yourself over the limit. Or if it s unrealistic, settle for a cheaper car. Worst case scenario, everybody affords a Miata 😂

[@TheBriGuy129]

@@andipajeroking Miata Is Always The Answer

[@VestedUTuber]

@@TheBriGuy129 Miata Is Always The Answer. ...unless you need something even smaller, are "vertically gifted" or want something that takes the Miata formula to its logical extreme. Then you get a Cappuccino.

[@DUNGSTA]

There's always a Toyota supra 👍

[@VestedUTuber]

@@DUNGSTA Have you seen how much the MK4s are going for?

[@OceanWolf808]

Now Honda needs to bring back the Integra and Toyota bring back the Celica. Then I will be happy lol.

[@supercooled]

The Integra is the TLX or one of those sedans.

[@INUMIMI28]

Integra still lives on, it’s just now it’s called Acura ILX. 86 is virtually Celica successor

[@supercooled]

@@INUMIMI28 How is an 86 the Celica successor? It's not even a spiritual successor considering it's also wearing a Subaru badge. Wrong drive train as well. The only thing in common is the badge of Subaru and their heritage in rally otherwise there is no resemblance. Hell, the GR Yaris also known as the GT Four Yaris has more in common with the GT Four Celica than the 86.

[@INUMIMI28]

@@supercooled It is Celica’s spiritual successor. It’s affordable 2 door 2+2 coupe, just like a Celica, and when I “Spiritual” no one wants FWD based 2 door Corolla coupe like they used to (which was basically Scion TC and that wasn’t too exciting) Nowadays if it’s 2 door it has to have performance to back it up, and RWD, more focused 86 fits today’s demand better. GR Yaris is a successor only to GT-FOUR, not the Celica itself.

[@shaneme3]

Bro I'ma fight you on this one, Celica is just a cooler looking Corolla. We need the MR2 back is what we need, functionally something different.

[@garagegymbros2198]

I want the 90's back! When driving was still fun....

[@markjames2338]

Get a Tesla, it takes fun to a whole new level 😉

[@Sacto1654]

@@markjames2338 But not with all those reliability issues. 😒

[@markjames2338]

@@Sacto1654 don’t believe everything you read. Ours is at 25k miles and all we’ve had to do is add washer fluid. Paid an extra $2k for a 75hp boost via the cars always on phone connection. We drive it hard all the time. Nothing else like it.

[@markjames2338]

@@otakuConn don’t knock it, until you have one, which you will some day.

[@Mistereveryoppshot]

@@otakuConn nothing wrong with a good auto like the ZF 8 speed or any DCT but if it’s a CVT it’s gotta go

[@oliverranderson9292]

Skyline GT-R - 'Am I a joke to you?'

[@mattc2306]

I hate my country (America) for being so strict towards Nissan. Among other rules and restrictions...

[@mroversteer3739]

@@mattc2306 Buddy, in America you can still get the skyline R32 and R33 because the 25 year rule is up. Hell, I’ve even seen both an R33 and R32 skyline GTRs at local car meets and on the highways, and plus the single turbo 1996 Supra is also legal now thanks to it’s 25 year rule being up, plus America has lower gas prices than a lot of other countries. As long as you don’t live in a giant city like New York, or anywhere in the state of commiefornia, you can pretty much put on almost any car mod you want on something. And besides, if you really want to get into Nissans being banned, look at most countries in Europe. The new Nissan 400Z is actually banned throughout most of Europe. As an American car enthusiast, you really gotta count your blessings because I heard from some guy on Reddit that in his country, any car with more than 2 liters will get a heavy markup of around 65%. If anything, America has to be one of the better countries to become a car guy, especially with corona around because not only do you have a lot of open road to travel with, but also barely any traffic whatsoever.

[@mattc2306]

@@mroversteer3739 Well, at least there's always a silver lining in a dark cloud.

[@mroversteer3739]

@@mattc2306 Yea, I guess there’s that lol

[@solus48]

@@mattc2306 there wasn't any targeted legislation against Nissan. Mercedes USA lobbied the government to restrict grey market imports that were harming their sales the 25 year rule being the result. On Nissans side they never submitted the skyline family of vehicles to be safety tested in the US which prevents the sale and import of them. A shame all around though.

[@pickleplayz8505]

2:54 “the Mazda RX-7” *zooms in on a RX-3

[@mrdaykurutakuchannel]

Japanese sports cars of the 90s made me fell in love with Japanese tuner cars and others in that automotive genre!! All thanks to Fast & Furious & Gran Turismo video games!!

[@matthew_natividad]

And initial D

[@alexalexalex658]

It’s already huge market in the US. People buy 25 year old cars from Japan

[@saibushayer]

*_LIFE'S TOO SHORT TO DRIVE BORING CARS_*

[@zpervaiz7345]

I prerfer these

[@iLXR2]

fun performance car: Mitsubishi has left the chat

[@rihasanatrofolo2472]

Do they even have any these days?

[@itsgambino8070]

Wow this was a great video CNBC!!! Honestly the fact the you brought up knowable car people was amazing and how you gave small section to AWESOME CARS was great as well. You made a very intriguing video and thanks 😊

[@stevebuscemi3622]

I have a 17 year old 350z (6 speed manual) and its the most reliable car I've owned

[@tako8198]

my 31-year-old mazda miata is a tank, never lets me down

[@JohnnyB.]

I love my 350z. Just got back from an 1,800 mile road trip to the Grand Canyon, car didn't skip a beat! I'll never forget that trip!

[@militarian9759]

@@Power_Glove I have the same thing I love it

[@Ward413]

@@Power_Glove I had a 2006 G35 Sedan w/ the six speed manual. Never should of sold it. Super fun car.

[@vinzenzboman607]

@@JohnnyB. Nice. But How did u sleep there?

[@kenedtsu]

I love how when they talked about "dependability" they showed the Ford Explorer that has a pretty bad track record and something like 70 recalls so far.

[@ScathingMobile]

They also talked about "focusing on reliability" while showing a rotary-specific Mazda logo....

[@necroslair]

You mean the Ford Exploder?

[@Jedi391]

necroslair you mean the name that came from Firestone tires and had nothing to do with the actual Explorer?

[@enigmaPL]

I had to do a double take, and then check again, that this segment was on the CNBC channel. Well done, informative, etc.

[@JohnnyB.]

I've got a 2006 Nissan 350z, and I love it! Started a KZbin channel about it recently! I love connecting with other JDM fans!

[@kidd32888]

I will never buy a SUV! Sport car only

[@1one1won]

I thought that too but Porsche SUVs are awesome

[@manuelsilva3365]

The only SUV I'd buy is a Suburban or Tahoe.

[@needsmoartunas5583]

Same here, although there are several SUVs and trucks that are exciting to drive these days. But we need to support the segment for enthusiasts.

[@kidd32888]

@@1one1won it is just my preference. If u like Porsche SUV, knock your self out.

[@kidd32888]

@@manuelsilva3365 well, if u like them, go for it.

[@TheDwightMamba]

Honda had the GOAT in the S2000. Hopefully they bring it back.

[@nahrafe]

We need a S2K type R..

[@jeremyhare9515]

Got a 2003 love it

[@ao8271]

Not as an EV too

[@castillocaden]

there’s rumors that it’ll come back in a couple years with the engine from the type r

[@ao8271]

@@castillocaden i hope so.

[@macnchillidogs1601]

Both the Civic type R (fk8) and gt86 are my dream cars, and I'm just glad that cool sports cars like these two are still available.

[@nominal2662]

16:00 minutes of the best Japanese sports cars... And only 8 seconds of screen time on the GTR huh?

[@r3uvsgaming]

@Clayton Norman its still ridiculously famous and highly sought after in the US

[@moiv8]

GTR is meh, with a turbo VQ named VR V6 TT AWD DTC lame & drives itself.

[@shr2000]

Didn't knew CNBC was into japanese sports cars

[@1985toyotacamry]

Sounds like they knew their stuff

[@mjor6406]

CNBC is a business network. They have analysts from Automotive to Cloud computing.

[@toxic6085]

They were when they were riding with me .

[@curlyanoable]

@@toxic6085 golden comment right here from Tokyo Drift lol

[@realhastalamuerte303]

@@curlyanoable It’s from Tokyo Drift

[@deelanaS]

The GR Yaris is definitely Toyota’s halo car rn

[@exquisiteart6478]

For sure, one of their most Raw cars rn before the GR Super Sport comes out

[@iKRPictures]

Quite sad they won't release it in North America. Would've made a great replacement for my wrx and be the winter counterpart to my miata

[@lordmaster5522]

GR Yaris replaced the Celica GT4 All-Trac 86/FR-S replaced AE-86 GR Supra replaced the MIV Supra LC500 replaced the LFA

[@exquisiteart6478]

@@lordmaster5522 GS-F replaced IS-F

[@ao8271]

Theres so many already in the uk. We love seeing them here. We would swap it for the 400z tho😭

[@markrowland1366]

Few remember the Genesis of this. Mitsubishi New Zealand. In the early 1970s the local distributors, assemblers, lead into that market the most stylish GTHO. An Outstandingly beautiful, top end, jaw dropper. Their reputation was made as they introduced an entry level companion, a two door fastback. Then a four door of the same model. In four years they had seized 17% of the market. Every other Japanese manufacturer tried to do the same. Honda Acura was first. Those super smart New Zealanders do it again.

[@thehound2161]

These are the cars i have driven my whole life... beginning with Mazda RX-7's... 4 of them, Nissan 300zx, Mazda RX-8. Rotary powered light vehicles are my favorite.

[@abhishetty2637]

To all the people who take themselves too seriously, He's a narrator, he's reading a script written by a expert who has made an effort to make the information palatable to people who know very little about cars. I know if you're a car person you probably got this recommend because of KZbins bubble algorithm but this video isn't for you cos you cos you already know the answer, so calm down

[@goldenretriever6261]

Everybody on KZbin is an expert, know it all.

[@virgilwyatt4632]

I've been a fan of Honda since I bought a used 1991 Prelude Si in about 1994. Since then, I've owned a 1996 Acura Integra LS SE Coupe with a 5 speed manual; a 2003 Acura CL Type S 6MT (still own it since new); A 2010 Acura TL Tech SH-AWD 6MT(since new but involved in & totaled in a collision); and currently also have a 2019 Acura TLX A-SPEC SH-AWD. These cars are fun to drive on the open road. They have responsive OHC engines and(the Prelude and Integra were DOHC) were/are normally aspirated. Get them on an open, twisty two lane, and you're gone!

[@BTD7REAL]

This video was actually amazing, I wasn't expecting much but you did an incredible job

[@bruceliu1859]

I'm really surprised the 86/BRZ/FRS didn't even get a cameo in this report. It has sold over 100k units worldwide since 2012 and would be the car to be remembered from the 2010's. I always thought of it as the car Bunta and Takumi made together.

[@2010challengerRT]

American carmakers are bringing back old names like Bronco, "Blazer", and Gladiator". Lol one of those isn't like the others.

[@robertmills2900]

Leif Jensen Bronco- has potential 👍 Blazer- really??? Gladiator- the fiat pick up truck 🤣 Just my opinion.

[@thomasliptak9469]

The gladiator looks good, why you hatin on it

[@robertmills2900]

@@thomasliptak9469 it’s a half assed excuse for a pickup and a half assed excuse for a Jeep. Fiat quality is a joke. A Range Rover is a great looking vehicle, it’s still rolling junk. Wanna jeep? Get a Wrangler. Wanna pick up? Get a F150.

[@dekhunter148]

@@robertmills2900 I feel like the gladiator was less aimed at being across a truck/wrangler and being a truck but if I want to be that person and take the doors and roof off I can. It’s a good all around summer vehicle for doing whatever outdoors thing you want

[@robertmills2900]

@@dekhunter148 That’s the perfect way to view that vehicle, but that’s not how it’s being marketed.

[@67tomcat]

Because not everyone wants or needs a pick-up or SUV. I personally hope passenger and sports cars make a return. I'm a realist though!

[@ao8271]

@Daniel Zhang its a shame

[@jayzus522]

Very well put video!! I appreciate all the research done not just on facts but the actual culture around it!

[@JohnnyB.]

Seem's people are willing to trade 1 medium size sedan for two separate cars, a family SUV of some sort, and a sports coupe. Best of both worlds!

[@juanordonezgalban2278]

Please don't let sports cars die.

[@JamesColeman12]

i love japanese sports car, the civic type r, the supra, the miata, the rx 7 rx 8, the z, the nissan type r, the NSX, the s2000. i would have any one of them and be pretty damn happy. turbo or supercharge on the miata tho maybe.

[@jo-qp7mz]

I'm so excited when the guy talked about the Evo my excitement was literally ecstatic when he showed the 10th anniversary I have two of those rx 7 very sweet cars

[@drkdze]

Man, I remember when these automakers made cars that would run forever as long as you maintained them. Now your lucky if you can just get to 80k without a major problem with their cars now.

[@dion_aldi]

90's, when driving was driving

[@jays5926]

When everything was fun

[@JDMHaze]

and REAL

[@cerberus9612]

Fkin Cringefest

[@googleuser4207]

No mobiles to text. No instagram to flex. Ruined used prices too of what are realistically 30 year old rust buckets.

[@res0zsfa]

wtf, CNBC??? this was good, actually good

[@standaman2528]

Bravo! Excellent coverage! Let's see if they also keep the manual transmission! Keep up the good work! Thanks!

[@NathanTen]

This was a really well done video. Shoulda shouted out the s2k a bit more tho!!! That car is my baby

[@povertyspec9651]

I own a 2017 Nissan 370Z with a 6-speed manual. It is a wonderful car. Zero issues at 35,000 miles. Made in Japan. Has one of the best V6 engines you can find, with a linear powerband all the way to redline. With a few simple mods and a tune, it is putting out 362 hp with no turbos. It will be joined by a Nissan 400Z a few years from now!

[@volsboy672]

They can't give new 370Z's away nowadays. It's about time they updated it.

[@omursaraslan6316]

Few simple mods give you 40+ hp on crank? What simple mods are those? Nismo stickers?

[@tefrumpzax]

@@omursaraslan6316 you can gain something like 20+hp on a hellcat by changing a pulley. Theres a bunch of simple ways

[@ataibsaleem7419]

@@omursaraslan6316 A few intake upgrades, test pipes, and aftermarket exhaust system, combined with a tune can bump crank hp to 360 to near 400 on the VQ37VHRs (depending on parts and the tuner).

[@omursaraslan6316]

@@tefrumpzax It's not the same. hellcat has double the displacement over 370z's vq engine plus a huge supercharger. There is no "simple"way of tuning a naturally aspirated engine. A car guy would know

[@JoeBeaudette]

They talk about the 90s being the golden age of japanese sports car and then show pictures of a 1st gen RX-7 and an 80’s Z

[@philspaghet]

These sports cars are what inspire cars of all generations. Those 90s sports cars directly affected all the Japanese cars today

[@sepehr7402]

6:30 Talk's about japanese sports cars that disappeared... 𝙁𝙤𝙧𝙜𝙚𝙩'𝙨 𝙎𝙄𝙇𝙑𝙄𝘼!

[@capitaldiaz3749]

13:11 “other car companies have caught up” Mr.Kilmer would like a word

[@bboydrae]

Kilmer flip flops from week to week.

[@UmmYeahOk]

“Before they shut down my channel, you need to hear this!” “Get yourself a 94 Celica! Best investment you could ever make! They’ll run forever!”

[@DanielPearson1]

But muh mechanical throttleeee!! (I daily an S2000, so I can talk crap)

[@jimbohalsey8374]

Val Kilmer is the Best

[@jimbohalsey8374]

KZbin kilmer is a clickbait punk.. I bought the new... I will buy this car.. This changed the game... This vehicle is trash... I was wrong about that vehicle.. And so on...

[@dsanchez53095]

Owner of a 1977 Toyota Celica GT love when they show something I have!

[@Budinky]

Very cool...Owner of a 1990 Gt4 here 😍

[@rti512]

Loved that Celica saw 2 on the scrap yard 3,4 years ago very sad

[@axeya366]

Former owner of a 91' limited 2.0 4WS import. Most advanced car i ever had which was 10ys ahead of its time. Full surround sound system, electronic driver bucket seat, power windows, power side mirrors, 4ws and 2ws modes, dual mode sunroof, climate control air con etc. BMs and Mercs would cost over 100k to have those luxuries.

[@dsanchez53095]

@@Budinky GT4 are nice! I would love to own one! Rally cars, Toyota back then were on whole different level than what it is today.

[@dsanchez53095]

@@axeya366 Honda prelude?

[@wess1756]

Hard to believe they did this story and not one mention of the 86 or BRZ. Those two cars are the epitome of Japanese sports cars of the past.

[@t-lo3707]

people see a MK5 Supra be like: is that a Supra- Others: That’s a BMW

[@josemanuelruiz2036]

Sports cars are expensive to design and built and not profitable enough so is better to partner with someone to share costs. However, I do wonder why Toyota didn’t used the Lexus RC F power train which is already in production.

[@mariarojo1037]

My VR4 blew by the MK5 like it wasn't there, all it did was make noise.

[@E9X330]

@@josemanuelruiz2036 or the rcf chassis ...

[@paulocuento9949]

and those people who hate toyota for it, are too stupid to know that toyota had done this a coupe of times... the 4AGE itself of the ae86 used Yamaha Parts

[@E9X330]

@@paulocuento9949 that's not comparable at all, Yamaha is a japanese company and partly owned by toyota, meanwhile the Mk5 is completely bmw

[@galacticmaui2]

Type Rs are dope AF. I drove my friends and it is something else.

[@modelotime3608]

People say their slow when japanese cars like the type r arent built for the us their build for the mountains and back roads of japan

[@mrcoolinroom]

@@modelotime3608 alot of americans don't consider speed around corners

[@deathbyscope]

Usable power is so much more fun! That's why I am more into tuners

[@Mountain413]

Type R is fast. You don’t need

[@Jay-xg3pt]

I also got to drive my friends Type R, and the sheer amount of grip, stability and acceleration was awesome!

[@nyancat1231]

IM GLAD THEY SHOWED A NISSAN Z31 UNLIKE DONUT BUT Z31 IS AN 80S CAR NOT 90S

[@lordrayquaza9006]

YES, I was very surprised too!

[@nowimhigh]

My very first car was a 90 300zxTT. Not the wisest thing to purchase at 18yrs old! I couldn't even drive it because it was a manual. I fell in love with that car, as soon as I got it home I couldn't stop staring at it. Stood there for 5 min and taught myself how to drive a stick. That clutch managed to last another 2 months. It was such a pure driving enthusiast car. Been in love with Nissan's every since. I love how you can turn basically any of their cars into a one of a kind tuner. I then purchased a 94 3rd gen Maxima SE. It was a 5 speed and it has a limited slip front differential. It had the FWD version on the 300zx engine. It was completely stock and take when I got it. I then got the mod bug, I lowered it 2 inches, CAI, Full exhaust from headers, y-pipe, high flow cat, cat back exhaust. Fully upgraded the suspension so it handled well. Shocked a lot of ppl with that car. I've also never had a Nissan let me down. I've given plenty of them some good abuse too. Not one failed head gasket, no catastrophic failure. I've only had one Domestic sports car an 02 Z28 Camaro. That LS1 V8 there's nothing like it. Loved that car, but I still kept going back to the Nissan's. Ive had an 04 G35X AWD that has 209k. It still performs well, it's extremely reliable. That thing will definitely last another 100k. If you want a nice luxury car, and it's reliable get an Infiniti for sure. I've owned them all, had a Cadillac. Had nothing but problem for a then 10yr old car. Had a Lincoln Ls it was then only 6 yrs old. Can't really speak on weather it would of held up since it was totaled. Fun car though, I had a 95 BMW M3 as well. It was then only 12 yrs old, it was plagued with problems. Nothing has been as reliable as a Nissan/Infiniti. My car is 16yrs old and feels modern still. Car feels safe and planted and it's fast! It has luxury and performance. The best of both worlds, even though it's outdated. I have my eyes set on an Infiniti M56S. It's a more modern luxury sedan with a 420hp V8! It competes with M5s, AMGs, etc. The best bang for your buck, these cars are built to last. It's why ppl are still asking for 4k-5k for a 16yr old car.

[@vincesimrd]

Great Video! But you left out the 86 platform which was way bigger than any other ones displayed in the video...

[@keithw4920]

Vehicles need to be taxed by weight and dimensions. Screw the big pickups and SUVs blocking the view and the road and more accident damage by sheer weight.

[@user-ll5cb1nr3d]

Here in Japan, vehicles are taxed by weight and engine size. That's why kei cars (660cc cars that weight around 800kg or so) are very popular.

[@sierrafarrell6897]

All I know is I'm tired as hell of big ass lifted pickups flying down the road knocking rocks into my windshield

[@AHondaCivicEX]

@@user-ll5cb1nr3d No wonder why Civics (sedan model to be specific) are in decline, twice

[@sh4rksh4d0vv]

@@AHondaCivicEX Not in North America they're not

[@AHondaCivicEX]

@@sh4rksh4d0vv yeah my bad I forgot the decline happened in both Japan and India

[@dlugsch]

Really great market analysis in this video! As a huge car enthusiast, I can tell the writers did their homework and took the time to really understand the cars and brands in this segment. Respect!

[@InvestBetter.]

Had a '91 SW20 MR2 a couple of years ago. Bought it with 34k Best car I've ever owned And people treated me like a rock star! Thought it was some exotic sports car.

[@James-mw7zv]

I had Toyota MR2 and Datsun 280zx. Loved both. Nimble, reliable and quick.

[@senzusenpai5038]

Finally!!! Something important. That's some fine journalism right there.

[@WitchyWhale]

I'm glad that there are still some car companies out realizing that not everyone wants a crossover suv and still want a sports car, especially if you're single or a D.I.N.K couple.

[@miffedmax]

Or an empty nester. Swapped my Passat for a GTI when the kids moved out years ago and I'm still grinning.

[@royaltyallen1162]

RIP Mitsubishi ;(

[@ao8271]

@Damian Chiliński the rx8 had a really good door configuration.

[@JB-sv5pr]

I love this segment ! I’ve owned 7 Japanese sports cars they all gave me amazing memories & Didint dent my pockets! Sadly the cars will dry up soon, & with the shift of electric not sure where we are headed!

[@Agueart]

The issue isn’t lack of interest. It’s the insane prices. Mid 50k for a Mustang/Supra/etc is insane. These used to be middle class heroes but now the payment is a mortgage. The 86 should be a 20k car. The fact that 35k gets you a 225hp car is pretty damn crazy. The stupider these prices get the less they’ll sell and get any acclaim.

[@ghostkiller427]

Inflation My guy

[@Agueart]

@@ghostkiller427 inflation is a very small part of why car prices are so high. They’ve been climbing higher and faster than wages for the past 10 years. Nissan is saying the new Z will start at just under 40 which is what the 3.0 Supra should be. It’s just over priced due to not wanting to undercut BMW.

[@et5895]

@@ghostkiller427 lol do THAT math. Inflation is NOT that high. That would be insane...

[@brandenhouseholder]

9:09 fact check: the type-R was in production in JAPAN while we didn’t get it until 2018

[@JDMHaze]

YEAP,, and pushin 300hp+ for some years now

[@ryant114]

Fact check: 2017 was the first year of the Civic Type R but not the first Type R in America. That would be the 97 Integra Type R.

[@JDMHaze]

@@ryant114 think he was referring to honda specifically

[@brandenhouseholder]

@@ryant114 I was only talking about the civic because they were talking about the civic.

[@ao8271]

We had it here in the uk ever since. Never left

[@spectacularspaghetti1849]

10 years ago i would have laughed very hard if you told me a Camry could be sporty, but here we are with the TRD

[@chrislara4134]

I'm glad to see the underdog 3000gt getting some of the spotlight.

[@paulsaul6361]

This car is often overlooked, yet it was the most technologically advanced out of all of them

[@christianbenavente6202]

Being an rx7 owner this does make me feel bubbly inside lol

[@jg5001]

As a Miata owner, I am making strange but happy 90s noises. Btw, how's your Wankel holding up?🙃

[@christianbenavente6202]

@@jg5001 currently rebuilding it lol

[@jg5001]

@@christianbenavente6202 (laughs and then cries in overheating cylinder 4)

[@fujinomiwa5072]

be carefull with sander van der kammen

[@fadmap9676]

The 84 dislikes are American Auto Manufacturers.

[@noriceformeplz]

I really hope Nissan can make a good comeback. I been a loyalist Nissan fan and owned a few sure may be a little rocky at times but the reward you get when driving one is always been fantastic for me.

[@robertmills2900]

noriceformeplz The only problem is the Renault albatross hanging around their neck.

[@Michael-jq5pf]

Renault ruined Nissan tbh. Excited for the 400z / z proto but they've shifted to ecoboxes almost exclusively with the exception of the z chassis and R35 (which is not as attainable as the S, earlier Z, and earlier R cars were.) Nissan still stands a chance but I think they are going towards following in the steps of toyota and will never win that fight in the US market at least

[@kristians2704]

@@Michael-jq5pf How did Renault ruin them?

[@fabulousprofound]

CVT is Nissan’s albatross 😫

[@NikoBellaKhouf]

@@kristians2704 have you not seen what Nissan makes now?

[@andipajeroking]

Including Mazda Miata in the high performance category. Finally, a man with culture. Hats off to you.

[@mwplayer3778]

He knows miata is the answer

[@leok7193]

lol Miata as a performance car is just wrong. Fun to drive? Sure, but it's to performance cars what a 250 CC sport bike is to 600's. Sure, it's lighter, it'll carry speed through a corner, but even squeezing every ounce of performance out of it, it will get left behind, so you kinda have to hang out with same or just do your own thing, which can be fun for some.

[@andipajeroking]

@@leok7193 On that thinking all cars other than supercars are not performance cars. Indeed its not a high performance car, but it s more performant than 80% of the car market.

[@rotarded1983]

love how for the RX-7 in the beginning they showed an FB, same car I have

[@kaleb4184]

"Ensuring the resurrected product honours it's namesake. If that goes wrong it can tarnish a legacy" *cough cough eclipse cough cough*

[@VestedUTuber]

To be fair, the Eclipse Cross wasn't even trying.

[@ajemajh]

they went from sport car to karen mobile real quick

[@jalalelyas1057]

It’s Eclipse Cross not Eclipse Coupe or Spyder! Toyota also has Corolla and Corolla Cross! Eclipse Coupe might come back one day

[@dbclass4075]

Mitsubishi's current CEO does not even have driver's license.

[@waynemurray5084]

Bruh...

[@HalfBreedMix]

There was something magical about that era (late '90s), where your Toyota, Nissan, or Honda was a Statement of "Oh yeah? well I chose this !" as you roared down the road faster than most could have expected.

[@KaiPonte]

Good video. I very much enjoy driving my Lexus SC400. For those who don't know, now-former Toyota chairman, Akio Toyoda is a race car driver.

[@LaLisa1024]

I’m on my third BMW, and while I do love them, I miss my first car - my red 2002 Toyota Celica everyday. It was such a great car.