Why TYLA is Being Used as BAIT in the Music Industry! (Vertical Video)

[@Obmsavvy]

I wouldn't blame the award shows. This will continue to occur because our Afrobeats artists have neglected growth. They chase money and fame. They forget that in order for the culture to outlive them, they need to invest in it's growth. They have not built institutions to claim authority in global music landscape. They run to grammy to get a pat on the back. They run to foreign labels who don't really care about the genre. I'm talking about industry growth. We have not built anything to compete with the previously dominant "owners" of global music. This will continue to get worse if the real stakeholders of afrobeats don't wake up and take charge. What makes these award shows big enough to have a say in Afrobeats? Why can't we build our own authority?

[@illijah]

Nigerians are learning what black Americans have known for a long time, you cannot sell culture and gatekeep it at the same time.

[@nkululekonazo5755]

South Africans are also learning the same lesson too...we can't gatekeep Amapiano music 🎵🎶🇿🇦

[@illijah]

@@nkululekonazo5755 not if you plan to market and distribute it, no you can’t. Keep it in house and off the market and then you can gatekeep it.

[@alokobaju8288]

@@nkululekonazo5755 Amapiano is trash

[@funmifemi9]

Give me the money and keep the award. Whoever have a serious matter to discuss should please step forward.

[@Ik.Fwego.]

Tyla's sound is Afropop (likewise 90% of 'Afrobeats' artists); the most prominent influences are Amapiano and Afrobeats. Top Afrobeats/Afropop producers and songwriters like Sammy Soso, Ari Pen Smith, and P2J capitalised on the Amapiano wave and shaped her Afropop sound. Understandably, Tyla is reluctant to call herself an Afrobeats artist, but the genre heavily influences her music. It's interesting to see her distancing herself from Afrobeats by identifying her sound as unadulterated Amapiano while benefiting the most from the Afrobeats association.

[@BanksReactions]

👏🏾👏🏾👏🏾

[@yaaobenewaah1697]

She is only diatancing herself because Nigerians are trying to make it seem like Afrobeats is a traditional Nigerian sound when the term was actually created just to ccharacterize pop music from Africa primarily Ghana and Nigeria in the 2010s.

[@okeogheneoneyibo]

*Amapiano pop

[@kennyking5606]

This our fault for jumping into amapiano. Our artists needs to return to their indigenous naija sounds

[@BanksReactions]

I agree

[@yaaobenewaah1697]

which indigenous Naija sounds. Your sounds were stolen from Ghana. Nobody cared about Nigerian music until you stole the Ghana sound.

[@DeborahKemi-k4e]

​@@yaaobenewaah1697😮😮 see the way ppl dey ignore your comment, hahaha

[@kosiudezue1730]

This is so true,I have been saying this since.

[@rotimikayode1072]

You are focusing on the wrong idea. It is not about how we sing. It is about destroying us. It doesn't matter what we do. They will try to suppress us.

[@obayoposulaimanolarewaju1561]

you got it right bro, bit south Africans will think we are hating but just stating facts.

[@BanksReactions]

They always do.

[@RitaArchibong-fh4js]

True my bro👏 She's just a Scapegoat to them 🥺🥺🥺🥺

[@godsanointed3397]

100% spot on

[@BanksReactions]

🙏🏾

[@YouWell2]

Africa is NEXT! South Africa and Nigeria have distinct flavor(Ghana is sleeping on herself btw)...coporates understand what sells. Use them while they use you Tyla. Go girl!!!!! Love from 🇿🇦

[@amlegion.547]

Bank i really agreed with you; EPIC RECORD is the biggest record label on earth 🌎, they are the only record label who had signed the biggest artists or musicians who ever reigned and some of them still reigning till date, MICHAEL JACKSON, JAY-Z, etc was their signee, they predict and decide who rule the world of music here on earth; Truly Bank's, they are using TYLA to destroy the Afrobeat fraternity, they know for sure ordinarily "WATER" can not beat "CALM DOWN" ; They just want to destroy the Afrobeat genre, that's why WIZKID can easily say he's not an AFROBEAT artist, burnaboy will tell you AFROBEAT doesn't have substance; They are gradually achieving their aims.; Much love ❤️ brotherly; PEACE ✌️.

[@mikamwambazi3807]

She's an Industry Plant. It's the hegelian dialectic in music. They are not jusy destroying Afrobeats, they are re-engineering it to own it. The new brand will have their stamp on it, they'll push out the artists they want and those artists will represent their message.

[@amlegion.547]

@@mikamwambazi3807 fact, your analysis is massive 👌 👏 👍 🙌.

[@enfoquearq6267]

She is not afrobeat

[@SunnySword365]

then what is she? AfroR&B/Pop ? Her whole album is produced by her original team. Her dancers, etc is all her original team. She hasnt gone on an recruited a non-african team or something. She isnt a villian. She has just successfully crossed to global markets. She is enjoyed here in Asia as well.

[@Adeline-je1so]

​Tyla said that she is an Amapiano artist herself. She is not an afrobeats artist. People should boycott her. She is a culture vulture. And yes she knows perfectly that she is been used to whitewash African music. @@SunnySword365

[@SsempanguleBakka]

Americans are frustrating us they want to destroy afrobeats the VMA awards for best afrobeats would deserve ayra Starr she does original afrobeats if you listen to songs like stability that's a all vibe seemly tyla didn't also deserve the Grammy imagine songs like calm down were not even nominated those people are not fair

[@pump1180]

Firstly you have to understand how the Grammy works. Each label can only submit one artist for a Grammy. Rema and Ayra are signed to the same label and Marvin records decided to summit ayras rush over remas calm down. Thats why it wasn’t nominated. Also water was the biggest song in the category and had the best performance in the nominations. Secondly the VMA’s is a voting show. Fans have to vote for their artists and I don’t remember seeing any Nigerians telling people to go and vote for Ayra but I saw a lot of tylas fans sharing links and making hashtags to get tyla the votes to win.

[@kingbeatskb8813]

Check out MDA kaliboy "to the moon" it's fire I'm telling you

[@enfoquearq6267]

And in America they are doing something very wrong: a relation afrobeat with "reggaeton" Ohhh my God !!! DON'T PERMIT SOMETHING LIKE THIS!!! reggaeton is terrible ..I can't say "music'...reggeaton is horrible for the ears !!! So please !!! Explain to the word ...afrobeat is totally different!!! DON'T PERMIT THIS CONFUSION !!! PLEASE PLEASE PLEASE !!! (I am american)

[@temiladealamudun5063]

True

[@SunnySword365]

There is nothing wrong with reggaetón. It is loved by many. Around the world many have put procession heavy music into a similar categories. "Afro/Latin/Caribbean"

[@enfoquearq6267]

@@SunnySword365 No man ...reggeaton is totally different than afrobeat, is bad for the ears...please don' t fall into that mistake !!! In america...we call tin music very bad quality, monotonous without musical compositions, instruments always the same doing the same...and also in my country, in america, reggeaton represent ignorant people who the only things has is sex, drugs, alcohol, empty lifes....don't permit a mix with afrobeats

[@AustineAmayo]

The Tyla is not even singing anything close to Afrobeat

[@BanksReactions]

That's the point. And you missed it. 🤦🏾‍♂️

[@AustineAmayo]

@@BanksReactions Tyla is an industry plant the mafias will use her for their own interests then destroy her the way they Did to Mike Tyson Puff Daddy BIG and 2pac

[@dirtybherhi]

In SA the are many genre Afro beat is well known Don't mix Amapiono with other genre

[@BanksReactions]

No one did.

[@GlendaKRose88_]

You can tell there was more to this that's why she can be arrogant it's not her talent it's what the genre is pushing however God is still just those who have been overlooked and treated unjustly God sees all.l Pride comes before a fall. Dont be so hungry for fame that you lose yourself, culture, and morals. Back to the election don't lose focus we have got to stay focused on what is getting ready to happen in America people aren't going to be concerned about music or artists. Stay woke and thanks for your commentary.

[@BanksReactions]

🙏🏾

[@CitizenEa]

There's no African elements in Tyla's Water song! It is simply American hip hop song. These are African sounds: Afrobeats, Highlife, HipLife, Juju, Makosa etc

[@Philo_sophy.editss]

Do you even hear yourself? The song is amapiano with rnb/pop elements.

[@BanksReactions]

😂😂😂😂

[@CitizenEa]

@@Philo_sophy.editss Do you mean Hip hop song using Amapiano sound. This doesn't make it an African music. For instance, if Beyonce did her American styled song but uses Amapiano beats or sound, does that make it an African music? No way!

[@Philo_sophy.editss]

@@CitizenEa where did the hip-hop even come from?

[@CitizenEa]

@@Philo_sophy.editss America

[@aneleaugust7828]

Mxm, then start by calling your People to leave South Africa, then keep that same energy being there😂

[@BanksReactions]

🤦🏾‍♂️

[@PindyMkhize]

Pains😂😂😂

[@BanksReactions]

That's why you can't use your real name or have an avatar. 😂

[@nkululekonazo5755]

What is happening to Afrobeat is exactly what is happening to Amapiano music 🎵🎶🇿🇦

[@alokobaju8288]

Amapiano is unknown in the world stage

[@NGCWETimMCHUNU]

Oh just live the girl alone

[@BanksReactions]

no one is holding her

[@SalvationDappa]

please react to juju by shallipoppi

[@freedomprice9173]

I still haven't understood your argument??? Do you want afrobeat to be global or not?? Look tyla is African and she has every right to use afrobeats she because she rose to popularity and afrobeats is not just one beat so to try label as afropop or anything like that is extremely insensitive to her it's like y'all want her to bully her for something that is her right as an African

[@BanksReactions]

You didn't watch the video. I was clear in my opinion.

[@freedomprice9173]

@@BanksReactions yes I did watch the video I am saying make it more clear for example how is it a form of "colonization" for example you used other artists but do you want afrobeats to be exclusively for Africas if so should the other ganre be exclusive to there homes should hip-hop be an American exclusive thing should garage music a UK exclusive thing that's why I am saying what is your argument to me seeing afrobeats being buy people from other people is a testament of how great afrobeats is and can be so again what is your argument

[@Adeline-je1so]

She is not African. She is Indian. And no she doesn't have the right to use afrobeats. She is just a culture vulture. If south africans let her Cosplay Amapiano that's their choice. But nigerians should make her understand that she has to stay on her lane.

[@yaaobenewaah1697]

Afrobeats is not a particular sound. Nigeria doesn't own Afrobeats

[@BanksReactions]

No one said Nigeria does

[@macisraeladeola8334]

U are sick! 🙄nigeria owns afrobeats! 🙄na ur papa own Afrobeats? Afrobeats is pure modernisation of juju beats and fuji beats with a touch of western drums. Who the hell told U nigeria didn't own it? Stop saying shit! how of Africa countries owns the type of percussions from Western nigeria? 🙄Abeg go and rest!

[@nmg1909]

Nigeria own Afrobeat; you can tell Jamaica doesn't own reggae and Dancehall, even America doesn't own hiphop😂😂😂😂😂😂😂

[@temiladealamudun5063]

Nigerians own Afrobeats and Afrobeat. Are you even serious? Afrobeats originated from Nigeria 🇳🇬

[@tilly9169]

Nigeria own Afrobeat! Go claim Amapiano let’s see. Of course anyone can do any music genre but its origin remains. So Nigeria own Afrobeat! And that’s on period!