Why Your Favorite Artists Are Going Broke

Today I am going to be discussing how the music industry is a scam & how most of our favorite artists are actually broke- well broke for celebrities and rich people level. They certainly have more money than us but at the level that they are at, they actually don’t have as much money as we THINK they do. Lets get into it.

[@Keliforniamedia]

Check out my Frank Ocean video about how he scammed the record label industry! kzbin.info/www/bejne/r2fRhIBqir9kisU

[@mazvitaselemani]

I remember how SHOOOK everyone was when Rihanna launched Fenty and dark foundation was literally so unheard of

[@Keliforniamedia]

It was so groundbreaking. She really had all these other cosmetics brands scrambling to compete after she launched it!

[@sakuraesther6309]

She did good .

[@barbietingz6464]

Not only that, even the lightest shade too which received positive reviews from people who have albinism

[@moethemoon]

this always makes me laugh so hard because it’s the bare fucking minimum 💀

[@LadyOO]

Fashion fair exists for darker shades.

[@sheenahammond1442]

This what I be telling people. Yeah they rich to us but not amongst their peers

[@Keliforniamedia]

You’re right!

[@dashiajames1882]

Good evening: It's sad the Music Industry is doing this to these artists. This is partly why these artists start (skincare, makeup) lines. They need that cash..!! This shows you don't need to be signed to anything to be a artist..!! The industry is so shady makes no sense. Great video 🙂🙂

[@Keliforniamedia]

Hi there, I totally agree! The record label system was definitely designed to make it difficult for artists & we’ve seen it happen where a lot of labels just drop their artists once they are done with them. They treat them like products & not real humans. Thanks so much for the support. 😊

[@Peterrdee]

They treat these artists like puppets it’s awful

[@tiamarrow6366]

Well just to let you know….some of these artists didn’t start fragrance, skincare, and makeup lines because they needed money….some of them genuinely just wanted to try something different and new for them. I mean if that was the case that they simply needed money…..all of their products would be at a much higher price than what they are. Take Rare Beauty, now that launched in September 2020 but….makeup lines actually take a few years to come out which means Selena was definitely working on it back in like 2017-2019. If Selena truly needed the money at that point, she would’ve had all her products be priced pretty high from what they currently are which is the $20’s-$30’s range……that’s pretty affordable from $30-$40 which is the price range for most of the makeup brands out there.

[@niablee]

The music industry was NEVER meant for artists to get rich so, if they do not know how to market themselves they will inevitably go broke.

[@Tigerheiress]

Elvis

[@theeladyj]

Yup… I love how Chloe broke it down , she basically told the truth

[@bigbootyboy420]

She sounded so eloquent too

[@sbee278]

I hope tinashe stays independent, Songs for you, 333 and bbangel are cohesive bodies of work and great rnb music. Her latest work bbangel is very experimental and cool. RCA tried desperately to make her fit into a popstar mold and gave her a bad rollout for her album Joyride. She’s got decent streaming numbers too

[@Keliforniamedia]

She is extremely talented and underrated! And I know RCA has got a bad reputation for being a bad label to a lot of their artists. I hope she stays independent and sticks to her own style of music & not what other people want for her.

[@RoxxieMoon]

PREACH!!! ❤❤❤❤❤

[@Bluebubblesxx]

Zhes doing well with NASTY

[@psychedelicyeti6053]

Not surprising. I remember watching a deep dive on kpop contracts a few years ago, and the lable wont even show them their quotas, and even add things like classes and surgeries to keep them in debt and in or resign the contract. I remember Billie eilish wrote in one of her song something along the lines of what once was a fun hobby is noe a borinf job. That goes for any career, honestly. But it must be harder if youre contractually obligated to produce something in a certain amount of time. Quantity over quality. Even content creators have spoken about how they make more money selling merchandise over monetization on their videos.

[@sakuraesther6309]

Oh that surgery point is true and insane even K pop actresses and actors are sometimes required to go under the knife for a movie

[@maroonhorizon1693]

Labels get these artists in debt on purpose. Chloe should’ve never signed a deal

[@orangemoonglows2692]

i remember when i saw that announcement, i wrote on their yt post that i hope they have people watching the money, etc. i think they were just enamored of beyonce.

[@itsuplike9947]

@@orangemoonglows2692I think beyonce gave them a small deal so that if they ever wanted to leave it wouldn’t be hard to pay back the 1 million advance. both chloe and halle could easily come up with 500k each if they needed to

[@MistyMaize]

right they literally do what alot of these universities do make everything u need expensive. so u take out loans that u end having to pay them back

[@AmeliaPlayz]

This makes me concerned about VCHA, JYP's newest girl group that is from America and co signed with Republic Records. The group is mainly made up of minors and I saw they were binded to a 20 year contract with Republic Records. I honestly don't think they're gonna have that longevity because most kpop contracts end after 7 years. It will be interesting to see how they do in the US.

[@Keliforniamedia]

Omg that’s insane! I know Kpop industry itself has a whole lot of dark issues. Lots of overworked & burnt out artists getting paid dust. I’ve never heard of VCHA but I’ll definitely check them out now😌

[@Desiludildo]

Source? I’ve never heard of a 20 year contract before.

[@greenthinggg]

Yeah same where did you get that from because thats crazy long

[@honey3693]

Omg 20 years????

[@ellice9978]

@@Desiludildoit’s pretty common in america, paramounts lead singer recently talked about her own 20 year contract ending recently after she signed it when she was 14

[@RVforestgreen]

I think what makes people mad about Selena is that she proves that's not the amount of talent you have it's about what you make of the talent you do have . She makes the best of what talents she has, and understand why her fans are drawn to her, it's that simple.

[@Viviano_Magami]

Exactly, like playing victim and support online hate..

[@mpazinambao2938]

​@@Viviano_Magami I very much dislike that side of her.

[@marygonzalez-pf7cb]

AND her dad owns the production company 🤑😺

[@RVforestgreen]

@@Viviano_Magami pretty much dear, it is what it is. Though, my unpopular opinion about that saga was that I was team no one.

[@sakuraesther6309]

And also her drama with Hailey Beiber and Justin beiber .Every tims there is a drama btw them there is always a follow uo rare ad or a new movie or a new Selena Album .

[@alwaystalkmoney]

Artists can either be famous and broke or grind it out underground and make half a million year with small shows, merch, smaller brand deals and 100% of the royalties from their music and COMPLETE creative freedom. But that fame is too enticing. 21 Savage, Chance the Rapper & Tyler the Creator got it right and are thriving.

[@NewPurpleRobyn]

With Tyler, Chance and 21, they all made sure they have good recording contracts (e.g.: 21 owning his masters). Bad recording contracts are still a thing unfortunately😢

[@ZionDoesMakeup]

Selena doing her thang cause I have an palette of hers and I been using it everyday for my everyday looks and her blush is so pigmented like a little goes a long way

[@ZionDoesMakeup]

@@amazingunreleasedalbums She not that controversial compared to Doja Cat and ms. E. T go home moving in with Slappy the dummy 😭

[@canesugar911]

* a palette*

[@ZionDoesMakeup]

@@canesugar911 I bet you're fun at functions 👀

[@ZionDoesMakeup]

@Moviesondemandtv When did I say she was??? And she's victimized sometimes people be hating on her just to hate her sometimes but other times I can agree

[@profscarlett]

Also her concealer. One drop will go all the way.

[@malikabuz]

As an independent, up-and-coming artist myself, this video gave me an idea to start my own label! Thank you for this informative inside look into the music industry! Please make more videos on Chance the Rapper and Frank Ocean! I would love to know the steps to their massive financial success as an independent artist! Thank you! New subscriber! 🥰

[@Keliforniamedia]

Hi there, I’m definitely working on a Frank ocean video soon! And that sounds amazing I’m wishing you the best in your career. 💜

[@hollytrumpler4146]

If you did, I’d try and sign with you!!

[@malikabuz]

@@hollytrumpler4146 Wow! I’m so honored that you would want to sign to my label when I create it! Out of curiosity, what exactly motivates you to want to sign with me? Thank you so much for your input! 🥰

[@arfriedman4577]

Go to the website daylle deanna schwartz and look at the books she wrote for the music industry.

[@she2pink]

samee

[@kikimbenzi]

That's why rihanna selena and ariana have a beauty brand.

[@Keliforniamedia]

And they’re all killing it in the beauty business too!

[@loved3165]

@@Keliforniamedia So why did you say they're going broke if they literally have a beauty brand?

[@KrissyKayyy]

@@loved3165she was talking about just doing music dumb dumb.

[@Keliforniamedia]

@@loved3165 I’m not calling those particular artists broke-they definitely are A listers with a lot more money than other celebrities. The video is about how the music industry/record labels leaves artists in debt & most of the famous artists we see don’t really get paid a lot. A lot of these artists don’t make as much money from music as we perceive. Hence, that’s why they establish their own beauty brands, businesses, clothing lines, sponsors, etc. They make more money doing outside things.

[@NewPurpleRobyn]

I don’t know about Selena or Ariana and their finances, but Rihanna was almost bankrupt and her record contract was not the best either and this happened before the ‘Anti’ album era.

[@Meep413]

Why is Selena Gomez in there? her networth is 800 million. And its not because she's just a popstar, its because of her businesses outside of singing, that and because she is an actress.

[@Tyrenexg]

You clearly didn’t watch the video

[@hunniii2356]

net worth isn't how much money you actually make

[@Keliforniamedia]

she’s an example of one of the artists who started her own business outside of music. If you watch she’s after Rihanna since Selena created rare beauty which did so well!

[@jujubee6030]

Her music don't sell like that no more. She has to depend on her makeup brand and show to stay afloat cuz she not making money doing music.

[@Meep413]

Calm Down was number 1 for weeks.@@jujubee6030

[@studio107bgallery4]

It’s true, artist don’t get paid what they deserve almost ever. But you can’t forget to subtract.

[@denimkupri50]

Makes me want to continue being an independent musician

[@susanstorm7910]

Isn’t Meg independent now? Good for her 😊

[@sweetqueenladybug2028]

She is now officially

[@StylusShade]

Whenever I hear about how little artists make and how they have to take on multiple streams of income that have nothing to do with their music, I think back to when TLC wrote "No Scrubs" like "If you have no car and you're walkin', if you live at home with your mama," only to turn around and tell everybody "We are as broke as can be." That was my first red flag about how the music industry treats artists.

[@gingerz2202]

Some these artists is a cash grab but and their product sucks Rihanna is a true icon she understands the quality just to not throw it out and stamp her name on it she has on of the best beauty brand also Ariana as well the products are well done and made ppl following the Rihanna strategy they see her being so successful and a self made billionaire that they trying to do the same but I’m afraid to many are doing it now ppl catching on as for the McDonald’s brand Travis Scott has one of the best celebrity meals every one else didn’t have nothing special but they made money it also got to do who u are as well this is a very good video on this subject yes the industry is definitely money hungry

[@Keliforniamedia]

I agree! I’ve been using Rihanna’s products for 6 years now since she launched her line-great quality. I appreciate that she understands quality & inclusivity.

[@ZionDoesMakeup]

Eh I wouldn't put Ariana in it cause her first launch seemed like she didn't put any effort cause I bought one of her gel eyeshadows that were like $40 cause I trusted the Ulta workers input andddd I got scammed cause it dried up so quick

[@profscarlett]

Punctuation is important

[@Keliforniamedia]

@@ZionDoesMakeup omg I did hear some people reviewed her brand and it wasn’t the best quality. I haven’t used one of her products but I do have a lot of her perfumes.

[@ZionDoesMakeup]

@@Keliforniamedia Yeah chileee it was real bad not only did it dry up quick but it started getting chunky and clumpy mind you I was using it for my bday look so that irritated me

[@sis.the.artess]

The Frank Ocean analysis video would eat

[@Keliforniamedia]

Ahhh I’m working on it currently. it’ll be soon🤭

[@sis.the.artess]

@@Keliforniamedia Aight lemme subscribe then

[@islandrebelmakeup4653]

Taylor swift has been one of the biggest stars on the planet for 15 years now and her net worth was only at $365m in 2020.

[@MsDiMera2]

I'ts not normal / common though to end a billionaire from just music or movies. A multi millionaire from entertainment is quite good . Taylir Swift seems to genuinely love making music and touring , so thats what she devotes herself to .I dont think she could be as successful a songwriter / musician if she was also trying to found a skincare/ makeup line .She wouldnt be able to prioritise music as much

[@lesedi3040]

That's a lot of money 😂

[@islandrebelmakeup4653]

@@lesedi3040 yes, it is a lot of money, but not as much as most would guess for an artist of her caliber at that point.

[@khadyadjisall5708]

@@islandrebelmakeup4653what caliber ?

[@ireneivy5561]

@@khadyadjisall5708level

[@ZeLuJ]

It’s an unfortunate reality today. It’s a tough situation

[@ithamarlowe6158]

Do not join the music industry!!! The tools you need for success are available to you without a music label! Don’t let anyone tell you what you can and can’t sing. Monetize your voice by yourself but don’t give it to anyone to manipulate.

[@taylorstep8135]

this is why being an independent artist is better you pay your way upfront but you can pick and choose HOW you spend your money when producing a single or a album you learn how record yourself and save a TON of money. A lot labels actually are money laundering to other a bunch recording studios in LA im a producer and seen a lot of things gone down.

[@chante12]

I like your channel. Please do one on the richest self made women in America, the youngest female billionaires, and some female entrepreneurs who are making millions or billions of dollars from their companies.

[@user-hi4qq1oz9b]

Loved the video ❤

[@Lunarbutterflytarot]

Qveen Herby (Formally known as Karmin) is another good example of an artist who left the industry to become independent.

[@Keliforniamedia]

Omg I totally remember her! I remember her & Nick in Karmin, Broken-hearted & Crash your party were my favorites. I did see she started rapping now, she’s always been so talented. Good for her for going independent!

[@woolzem]

She's doing really well as far as becoming well know, she's one of Mt faves

[@beatrice3371]

This video just convinced me to stay independent.

[@Keliforniamedia]

At the end of the day it’s the artist’s decision and while it may be more difficult to make it big without a label but it’s not impossible. If you decide to work with labels, make sure you read your contracts & make sure you know what you’re getting yourself into. I wish you the best of luck in your career!

[@ashleyrobbins3269]

This is a Great and informative video! Subscribed😊

[@user-hi4qq1oz9b]

I my word i didnt know this!! This was rsally informative 👏

[@zillowhomes4230]

Amazing Video. Thank you.

[@arfriedman4577]

I was a former record reviewer and writer for 4 publications in usa and Canada. Yes i know how the music industry works. I also read several books on other aspects od the music industry. Hitmen is a good book. Your explanation at the end is partly why prince and george michael tried to get out of their contracts.

[@annabear6313]

My family being from LA always knew about this. Just goes to show you all that glitters isn’t gold.

[@jackkolero]

Queen Aubrey ODay ❤

[@lrav2000]

I’m glad I’m an independent artist, I don’t feel the need to be signed to a major label and get my creativity stripped away from me by people in high positions who control everything I do.

[@sciwiali3503]

You are new to music but ur content is too good. I hope u get viral for one of your videos , BOfLk

[@Keliforniamedia]

I definitely feel like there’s a lot more I don’t know about the music industry. A lot more deeper issues out there. Thank you so much, I appreciate the support!

[@neshthepisces]

first time watching your channel. you did an amazing job in my opinion. new subscriber here 👋🏾

[@Keliforniamedia]

Thank you so much for the support I appreciate it! 💜

[@gabesvideosofficial]

praying blackpink doesn’t resign their contract

[@hezekiahthompson6817]

I believe the biggest problem aren't the industry execs; it's us and the internet. Most of us (myself included) don't BUY artists' music anymore, or at least no where near as much as before, because we can just hear and stream them for free. It's no wonder artists have to scramble like this to make any real money.

[@imcicily]

Subbedddd

[@unapologetic2992]

I feel like people are feeling bad for the wrong reasons. They wanted fame, they wanted a big reach and here it is but it come with a cost.

[@BrandonJ-gq1ro]

Is not even the labels its the promotion companies.. radio promoters payola playlist payola blog payola .. a Real sacrifice

[@arfriedman4577]

Thats why they sell merchandise on tours, take brand deals, maybe buy real estate, maybe have their own brand such as clothes, lingerie, make up, excise equipment., fragrance, etc.

[@tiamarrow6366]

I think for a lot of middle class people, and the working class…..we see all celebrities as money grabbers, when in reality it’s these industries, executives as well as CEO’s, basically the top 1% who’s getting the big checks. I mean we all saw the SAG-AFTRA strikes, even though it was for actors and actresses….it still shines a light on how not everything in Hollywood is glitz and glamour. Now, not every artist out there is going broke and is creating makeup/skincare brands because they need the money…..a lot of them just genuinely love the beauty world and wanna try it out. However, this shows us that even some celebrities and artists struggle too. Also Aubrey O’Day didn’t need to disrespect Addison and Danielle like that. Let’s remember something…..Addison never acted for the life she’s living now, nor did she demand for it….shes talked about it so many times in the last that she only did TikTok for fun, she never intended for any fake to happen. Then with Danielle “Bhad Bhabie” Aubrey wants to say that she has no talent meanwhile…..she was the youngest rapper to hit the billboard hot 100, and even received a Billboard Music Award nomination. Um….you have to have some type of talent for anything like that to happen. I think Aubrey is just jealous to two girls who are much younger than her, were able to do that and she probably didn’t reach peak success until her 20’s….plus, she’s not as well known anymore unlike Danielle, and Addison.

[@TheCherrykye]

Living beyond their means

[@sunny-bl6cy]

Had no idea these labels was pimpn and scamming like dat

[@natashambulo3510]

Is this also factored in by the fact that fans don't by the music itself either? Because the artists that actually have fans buying albums are artists like Taylor swift and BTS and such... Is this a contribution factor or am i not too informed? What do you think?

[@vocal.genius]

what is net worth then? is that how much the artist has to pay back?

[@kokorohiro2430]

This is kpop idols struggles too

[@KandyThaDancer]

Can we talk about b5 & badboy?

[@spiralisaturnia]

hello, thank you for this video

[@Keliforniamedia]

Hi yes, it’s Blue boi- Lakey Inspired ❤️ kzbin.info/www/bejne/rXLYnKmtgaiJmK8si=Rp-sYReZtB0ntieE

[@1MVEntGlobal]

Just like a record deal LVMH is taking its cut from FENTY. Even though its more lucrative.

[@arfriedman4577]

I never bought a mcdonalds meal from celebrities because i dont usually eat those things. Ive only bought a happy meal with plain hamburger a few times because i wanted a toy. Then i found out i can buy the toy without the meal.

[@samiliciou_s]

Frank ocean video would go hard gurl do it 🔥

[@musicallinda21]

Michael Jackson said it☝🏽🙏🏽 Prince too

[@LAVISHING]

Unless you set up a business for yourself. I know that artists/songwriters don’t make shit off of music. Labels can honestly go screw themselves.

[@speaktruth9989]

2:32 - 4:57 True

[@gracewhitene3912]

Ok

[@finesseelizabeth45]

Make the frank ocean video!!! Super interesting

[@Keliforniamedia]

Just uploaded. 💜

[@simoneb208]

Chloe made money on tour

[@voguekidd]

Aubrey kept it a bean

[@GuardadoVane]

Me encantan estos artistas

[@moonsundolll]

um excuse me bih, gucci flip flop[s out solddd alll ur flopsss!!!

[@christinaquarles4654]

Um no. They paid Justin Timberlake for the rights to a song that he already created. It was not a 3 min jingle.

[@famemosterrrrr]

okay but also people dont care about albums anymore but more for fast singles that can be tik tok famous. However i dont feel that sad...its their choice to get into this shady trash industry. They are people who try to survive or not to die...why dont we focus on those instead

[@Okai3427]

Taylor Swift is now a billionaire, mainly from her music.

[@Makberries]

But also think of just how often that woman is touring and promoting herself through interviews. I wouldn’t call myself a hardcore swiftie but I followed her off and on for a while. She’ll drop an album. Then go and do so many interviews promoting the hell out of it, even some where you can tell she probs didn’t wanna be there for. Then tours the majority of the time. The vid said more of the money comes from touring and brand deals etc, not from the sales of the album itself.

[@marag646]

Her music and her business sense.

[@Okai3427]

@@Makberries All of that is based on her music lol. She wasnt advertising any other business.

[@Makberries]

@@Okai3427 yea I just meant advertising as in her selling *herself* to people almost like a job interview, yknow she is her own business.

[@gabesvideosofficial]

@@Makberriesshe’s not signed to a label anymore and hasn’t been since 2019 so she gets every cent for her albums after giving the producers and ppl who contributed to the album their cut

[@user-ge6nc5by7h]

Wait use brain all their concert and deals. Where is the money going

[@ahmarindungu9010]

Lemme sub ✨

[@TatianaabigailHerrera]

Wooow

[@BrandonJ-gq1ro]

I spend my own money n hope people come to my artist show... Check out Auston Martin up and down

[@Tania-wh7sg]

360 deals

[@charlie6909]

Lol Doja ain't broke though.

[@kevinortegarojas]

Ariana Grande, it should be noted, owns her masters. So she also makes millions off the streams of her music.

[@susanstorm7910]

Katy Perry doesn’t have this issue 😊😊😊

[@Periwinkle_mystique]

Our mother is rich

[@TSFearless1389]

Not Taylor Swift 😂

[@MissTia777]

I hope Bhad Bhabie clapped back at Aubrey!

[@beo1282]

Most of the people you shown have acting to fall back on so not really

[@susanstorm7910]

I’m indifferent to Ari now

[@Tigerheiress]

Lowkey forgot about her stans dont hate me but i dont have twitter or ig or tiktok and dont listen to the radio so i genuinely never see or hear of her

[@RuMontas]

Britney Spears also has a multi billion Fragrance empire.

[@tadmira127dreamuvtadmir2]

For that Beyoncé and Rihanna are the celebrities of celebrities😂 they are the most with money there , Taylor Swift too

[@gabesvideosofficial]

1:56 ntm on addison she actually has talent

[@Judegiganti]

Idk lil kim is the queen of rap tho

[@cammtz8312]

Who tf is Sweetie?

[@Keliforniamedia]

Saweetie is a rapper! She’s known for her songs “Back to the Streets” & “My Type”. :)

[@gabesvideosofficial]

@@Keliforniamediaback to the streets is so good

[@debbiealcimasrules9418]

​@@Keliforniamediaworst songs ever to be honest but okay

[@debbiealcimasrules9418]

​@@gabesvideosofficialhmm not really

[@celebiglives9842]

LOOOOOOOL “Sweetie”

[@ithamarlowe6158]

Woah is that that Ariana!!! I’m about the same age, damn she looks so different!

[@Keliforniamedia]

She does look quite different nowadays. I think she mentioned how her makeup style evolution has changed a lot since she first stepped into the spotlight!

[@impactive3124]

If you stick yoursef to whatever McDonald nuggets, cosmetics that nobody needs as tons of similar are already ouit there or to whatever brands - rather to make music - please do not all yourself an artist, but marchandise. It is just menatl prosturtution. You can be great artsist, with small fan base and do what you love - problem is that these wannabe celebrities are only about money.

[@natashambulo3510]

Is this also factored in by the fact that fans don't by the music itself either? Because the artists that actually have fans buying albums are artists like Taylor swift and BTS and such... Is this a contribution factor or am i not too informed? What do you think?

[@natashambulo3510]

Oh I heard you, most money from concerts and merch. So... music nowadays is actually influencing? Cause the money ain't from music for most

[@Keliforniamedia]

Hi there. So to answer your question, when they receive those album sales all and most of the proceeds are used to pay back the amount you owe to the record label. You’re provided a recording budget for example $2million along with production, advertising, & other factors the label provides for you. Once you finish your contract and if your album does really well, the numbers can be used to pay off the debt you owe to the label. That’s why Chloe Bailey mentions how the business is similar to a loan. Once it’s paid back you get whatever is left over (if there’s any) and a lot of the times it’s not a lot. Also, she mentions the music is like an ad itself so you’re using the music to promote the tours & your brand, in which you’ll make more money from tours, merch, & sponsors. Hope that helps!