Why We Struggle To Change

[@academyofideas]

As always, you can find a gallery of the art work used here: academyofideas.com/2018/04/why-we-struggle-to-change/ You can now listen to all our videos on iTunes: itunes.apple.com/ca/podcast/academy-of-ideas/id1364706343

[@michaelwu7678]

Academy of Ideas Hi thanks for the great video as usual. Just wondering if you have any future plans to return to more technical philosophy per se instead of psychology. I do enjoy your psychology content very much; I am just asking out of curiosity.

[@hermeneuticanautica7363]

Thank you!

[@explosives101]

Thanks a lot for another great video.

[@oscarwilde2127]

Thank you

[@cireodra8470]

You should read Neurosis and Growth by Karen Horney. She does an excellent job plotting out personality psychopathology and the systemic motivations of neurosis driven by subjectively experienced trauma.

[@7Earthsky]

Psychologically speaking, there's no avoiding jumping off the cliff..For if you stay put, the ground beneath you eventually falls away.

[@robn2497]

I like that!

[@davinjohnson1110]

Bigggg!!

[@joshchapman4753]

I like it. Another way of saying it is- there’s no standing still in life, you move backward by default, because when you’re standing still the world is moving away from you.

[@infinity-gn9xq]

Profound

[@selfdevelopmentcoach]

Well, I'm not so sure about that. It's been my experience with viewing and dealing with others (and it was stated in this video) that life kinda carries people, even if they choose not to flow with it. Unfortunately, the consequence to never jumping off the cliff is that life becomes more mundane, predictable, depressing, and not worth the effort. This in turn causes an individual more suffering; however, many choose that suffering because of it's illusion of stability and knowing, and that's what most feel they want and need. Even if some of their ground falls away, they feel that enough of it stays intake for them to continue living their lives with a false sense of "security", even if it is at a minimum. They never generate enough courage or build enough self esteem to jump off any cliffs, so they stay on that level ground no matter how small and isolating it gets, because life will in fact carry them that way, until they die. And that is why change can be so difficult for so many.

[@maldoso76]

Simply amazing. Great work! I’m majoring in philosophy and psychology. This channel is priceless. Thanks again.

[@davinjohnson1110]

agreed!!!

[@decrodedart2688]

jose ocampo how's study going?

[@theGuilherme36]

Do you wish to be a professor?

[@ahlmhh6519]

Can u tell what other channels you watch ?

[@Frederer59]

Who needs woke-infected university when you have Academy of Ideas?

[@satnamo]

Be strong and of a good courage. If death ends all, I cannot meet death better.

[@BubblewrapHighway]

Courage and kindness are two of the best leadership qualities and psilocybin has shown it can help you develop both of them.

[@jabalimohamed1983]

DEATH doesn't end anything

[@Renzenism]

I love how your videos are always straight to the point, with absolutely all of it being relevant to the topic and never veering off to offer personal opinion - instead doing something seldom seen on KZbin; trusting that with the information you've provided, we'll form our own opinions.

[@Spoeism]

The timing of your videos alongside my own personal journey is uncanny. Thank you.

[@presde34]

I think these videos are meant to be timeless

[@Spoeism]

@@presde34 You're SO right, he's not inspired by the current times.

[@shawarmageddonit]

That last quote, man. Boom.

[@kingwinter2024]

Exactly -- boom.

[@Heronfire]

It's extraordinary how you unravel these philosophically complex thoughts and boil it down into such shrewd, potent and redeeming insights. This is another great video. Love this channel!

[@ReluctantWarrior]

You two are awesome.

[@johnmiller7453]

I came from a very shut down and abusive childhood. I'd have been totally shut down if it wasn't for a guy who gave me a hit of LSD in 1970. That was the beginning of my slow and very painful awakening but I'd rather have that than what I had to look forward to back then. I've changed a lot but I haven't changed some of the fundamental damage that happened in those early days with completely dysfunctional parents. I accept that. I'm still grateful for the ways I've come awake. One thing is that I do not seek the approval of others anymore. I'm on my own and I'm actually ok with that. I've come to like myself in many ways. The very ways that others dislike or avoid me, likely due to their own fears. I feel for them. I know how hard it is to face what's actually going on in human culture. Without that LSD I'd be doing the very things they are. In fact I'd be just another face on the street doing what everyone else is doing. My life is very different than that. That makes it lonely at times but usually the very opposite. I feel my strongest when alone. I do have dogs that I've trained and am very bonded with. We live very reclusively and spend many hours a day in the mountains here roaming and playing. In fact my only connection with humanity is right here on the internet. Good luck to all of us. Happy Trails.

[@Jane_under_a_tree_with_a_book]

@john miller Which mountains? I would love you to describe them a little. What sorts of trees, animals, birds, and weather. Happy trails.

[@mikzin630]

Are you sure you've truly recovered? Becoming a recluse and divorcing from civilization because of an LSD trip does not sound like having been healed.

[@gypsyamerican6242]

I hope it comforts you to know growth and waking is extremely painful for each one of us. We are brethren in that and none of us is alone in that noble effort.

[@lawannacollins4892]

Solitude is a wonderful thing, I guard mine fiercely. Happy trails. Peace.

[@wonenergy]

.good on you.....i had a similar experience of healing using Ayahuasca.....

[@tiffanyjohnson1676]

"Have I not commanded you, Be strong and courageous..take heart for I have overcome the world."

[@noahway13]

No comments

[@rico2289]

Comment

[@jovelard]

Amen

[@tiffanyjohnson1676]

❤️

[@annrobinson7766]

Always great advice

[@LayOffiKnoTaeBo]

Invaluable insights that motivate me in times of struggle. These videos have been pushing me through a very challenging time of growth right now; without them, I'd be paralyzed by my own neurosis.

[@patriciaoreilly8907]

Seek mental help 😊 one life 😊 so seek to live it well 😊 best of luck 😊

[@Emiliapocalypse]

AUGH. Avoidance is my middle name. Very interesting video. Self-handicapping is 110% right in my case!

[@tobiahtoviyahgoodnessof349]

Your altogether Lovely

[@rainermaelger4726]

Thank you very much. Excellent work !!! (MD from Germany).

[@nlpchannel]

Beliefs are more powerful than personal will...it's the beliefs that allow us to continue to distort, delete and generalize experience into a cognitive dissonance- reminding ourselves continually of how uncomfortable we'll be if that experience ever reoccurs. When we know how our neurology influences our physiology, we can allow ourselves to experience the discomfort long enough for the discomfort to habituate and dissipate. It takes some patience and determination. Evidence based neuroscience now offers us some real strategies to move beyond these old beliefs...something NLP & Hypnosis have been doing for some time.

[@SKF358]

"The child is father of the man," is the correct quote.

[@developer0043]

For those who truly experience life and do not shed their burdens down upon the rest of life; like that of a child in heart, responsible in mind like an adult will not taste death, they shall live on again and again, knowing that life comes with its share of joys, sorrows, struggles, pain, etc a journey to be experienced, puzzles and enigmas to solve. Thank you, your work is appreciated.

[@kennashley3114]

I remember when you 19000 subscribers,right on brother,your content deserves success!!, Many philosophical channels have begun showing old portraits with an easygoing vib and easy to listen to voice and cadence

[@jarijansma2207]

You're helping me articulate the proper mindset I should adopt towards myself, and my dysfunctional ways. Thank you for making this wisdom accessible for the masses.

[@3mercutio3]

Your work is most important in those times of frosty storms - all the strength to you, all might and support

[@GrownandHealthy]

Cheers to the philosophers of yore..A time when men took their lives seriously and of importance.

[@WillieMcDuffle]

Grown and Healthy then why are they so few?

[@GrownandHealthy]

Five Starman I think there were more, far more, just not as many that could document their inner work. It is only this generation, of all history, that have the ability to self publish their thoughts.. And even in this age look at the subscriber count of this channel; then the amount of comments; then the amount of content creators, Do you see how the ratio plays out? This sequence correlates to Maslow's "heirarchy of needs", that many men are on this journey, but only a few make it to the rarified air: self actualization.

[@bob64]

Lmao look at the enlightened philosopher-kings in the comments

[@2flowers116]

@@bob64 i will......is a good radiohead song but still, i will

[@memesofproduction27]

"Waste no more time arguing what a good man should be. Be one.”

[@Rastafaraj18]

Anyone interested in consequences to childhood emotional neglect/abuse, Pete Walkers "CPTSD from surviving to thriving" is very enlightening with practical advice on this topic. Everyone who suffered any form of abuse in childhood can benefit from it! This book coupled with stoic philosophy has been a lifesaver for my mental health at least.

[@Sh0n0]

@Hellboy on one hand it is true, but of all the things we should and shouldn't romanticize, childhood trauma is probably the worst evil and most destructive thing ever-those who've never experienced it would shudder at the courage required to make it through it and I would never be thankful for that kind of pain.

[@bbelh3643]

YES I agree with you!. I've read the book but do you have any advice on how to heal the trauma even tho your resistant to change?

[@bmxshow]

Allow me to simplify apart of what's being said here; 1. Childhood trauma, adulthood trauma, substance abuse collectively crippled - ended up homeless. 2. I wanted to be sober, heal my emotional wounds - I did not have access to addiction treatment or psychologist or psychiatrist to help me work through my emotional vulnerabilities and insecurities. 3. I wanted help, I was willing to take directions and suggestions - I remain stuck for about 10 years - . 4. I had a desire for a healthy life both physically and emotionally - with hope I persevered - I became a student of addiction recovery - I use the 12-step program as therapy - I used volunteering as therapy and learning experience. 5. Long story short; I learned to apply forgiveness, applying forgiveness allowed me to heal my emotional wounds and shed the burden of my emotional baggage. Today I pursue a path of being content and comfortable in my own skin, I am much more towards others who I have conflicts with, I am tremendously grateful for the abundance of a resources available to us, my ego is in check, I'm sober 5 years. Because I was willing and because I was ready to change I was able to coach myself, I learned how to be my own counselor and my own therapist. I'm no longer crippled by emotional wounds and the burden of emotional. I created long-term transformation by making very small changes on a consistent daily basis - making small changes added up to exponential growth over the Long. Today my previous pain, my previous adversities are now my valuable life lessons - the source of my previous pain is now the source of my emotional and moral strength

[@csj9619]

Great job on making it 5 years sober!

[@patriciaoreilly8907]

Well done 😊 sounds like you are doing all the right things to generate going forward being you . 😊 best wishes 😊

[@kiarapaige9439]

I:56》》》 yes! I've discovered this in my childhood 🙃🌙

[@EclecticEngineer604]

THE best channel on KZbin. I want to thank you again for all the great work and effort you put into these videos , please don’t ever stop making them ❤️🙏🏼♾️😄

[@abrasionequation4632]

Absolutely perfect timing I needed to hear this Thank you

[@dashenbasha2645]

cant tell if my apartment is cold or im just shivering from the cohesiveness of this video. you really know how to wrap shit up!

[@Tsotha]

This video hits a lot of topics which I have been grapping with over the last handful years. I have realised a couple years ago that our individual identities as people are artificial constructs that only reflect a sliver of all the psychological impulses firing off within us, for most of us molded into something seemingly-coherent by the cultural/political/religious contexts we have been raised into. However, until half a year ago it has been difficult for me to reconcile this revelation with the insight that you can't function in everyday life without SOME form of constructed identity, so you better create the type of identity that you actually need to solve the challenges you face in life right now. Something I only have started doing with any detectable success now, as I finally have a satisfying level of control over the social anxiety issues I have struggled with for most of adulthood.

[@JC-lh1pj]

I was an age regression hypnotherapist. Love the video. Associative memory or a combination of emotional colors over memories of objects or scenes is the filter that consciousness looks through to "see" this reality. It is the ego, the emotional relationships of the past that we project onto the now. It's just a memory and to let it go is to be free of the ego, but its the only reality that we know and therefore fear paralyzes us back into the ego and this dream of death. Its more comfortable than the unknown.

[@theaverageDon]

Pausing at 1:00 to give my input. There is a correlation, historically, between changes in our societies during peaceful and chaotic times. Rarely, if ever, do our social orders ever evolve during peace times as people seemingly become content during these periods. Which makes sense considering many different philosophies regarding the purpose of structure in civilization, people subconsciously lean towards less chaos and more order. This though becomes a double-edged sword as the order which we obtain for security, "better way of life," and what not, indoctrinates us as it enjoys the power and control they have over society. Those that hold power prefer no change in our social structure, if anything they'll sew more chaos by waging wars for better control as people in a peaceful, stagnant society will always chose security over their own free-will. Point is, we struggle to change because true change is "chaos," in a natural state people trend away from this chaos unless provoked by those which wish to keep us contained

[@jjnativebelieverreyes3898]

amen to change you gotta fight - its constant war. once you stop and become passive you revert to your shell again.

[@tatianahawaii13]

Interesting idea

[@YoungPod]

The way you tell stories is flawless. Content is always simple yet very knowledgeable. And last but not least your voice is very soothing.

[@Nitephall]

That's one of the things that sucks about change: it's a long, arduous road, and it is difficult to keep up with healthier habits and behaviors when there is no immediate pay off. For me, it's usually one step forward and two steps back.

[@CaracalKeithrafferty]

Instead of complaining about School of Life here, speak well of Academy of Ideas over there. This year has given me many of the greatest changes in my life, and the videos you provide are always a prompt for excellence and self-overcoming. I can never thank you enough for the positive force your videos provide through succinct and applicable information.

[@c.galindo9639]

Incredibly amazing!!! This video is a real introspective eye opener. I absolutely love the intricacy put into the examination of the self and how we can better understand ourselves through the pains, struggles, hardships, etc. that come with life :D This is very fantastic self examination here

[@jayluis189]

Wow I've listened to this 1000 times, it's some great phenomenal stuff!!

[@TheHeartsdivided]

This channel keeps me in good headspace. Thanks for passing on this knowledge so eloquently.

[@mukeshanand628]

YOU AND JORDAN PETERSON ARE TRANSFORMING ME, THANK YOU

[@jjnativebelieverreyes3898]

damn i gotta say this is one of my favorite channels on this platform. your videos always pierce my soul and explain so simply things that are relevant in my life. its all about application now, which is the hard part. i have never done the patreon thing to support a channel but i seriously am considering changing that. this channel is anointed by the Most High, whether you believe in God or not haha. i hope this channel grows. keep up the fantastic work. much thanks and appreciation my friend.

[@ohhifart1106]

this is just what i needed to hear. synchronicity. thank you for existing

[@rajatranjan3842]

Your videos not only makes our abstract thought concrete but also are mirrors which we are afraid to look at.

[@aadilsohail8549]

That was slick. Last week I gave a presentation on a topic and had to research on it. And I can tell you how hard it is to make a coherent argument that resounds with the audience and gets he point across while also backed by authentic sources. I mean only if people knew. Just brilliant. Keep up the awesome work.

[@McDoodle44]

This basically shows the middlefinger to the self help industry that claims to provide easy, quick and permanent change.

[@94josema]

This is the other face.

[@jakeroosenbloom]

No. Self-help industry overlaps with this content as well.

[@timhenley3602]

Self help industry borrows heavily from these philosophies, but the prblem is that the industry packages these ideas in the typical 'instant gratification' mindset that most people tend to have these days.

[@mikzin630]

The difference is that the self-help industry is focused on making money, and philosophy is not.

[@drtyluver1422]

@@mikzin630 Bingo 💪💪

[@amargamentedoce]

Your voice and content are great!!! Thank you for this. So much better than "news".

[@fromeveryting29]

If I had money to support only one channel, it would be this one. What you are doing is beautiful

[@VinceroAlpha]

This essay summed up my life, why I feel lost and depressed at times, what I need to do, thank you for this, although it is only a introduction of ideas I need to research, there are ideas I would of never discovered had I not clicked on and subscribed. Again, many thanks!!!!

[@SOLIDSNAKE.]

I'm so lost :( all these videos have made me realize how damaged I am and I feel hopeless everyday is a struggle.. A fight to stay alive and even then I'm still killing myself with heavy vices.. I don't know what to do anymore

[@enricojeremias5425]

👍 So true - pain and suffering got me so much closer, to who I really am.

[@cydra-evolution5623]

This is the most relatable video I have ever seen.

[@ashwinikumar2787]

The last few lines....gave me goosebumps...

[@jacobhayes1305]

one of humans most amazing traits is our ability to adapt to literally any situation or environment. we possess the greatest ability to adapt out of all creatures on earth. if you wanna change it is 100 percent in your ability to do so.

[@lisawanderess]

By far my favorite channel on KZbin, you guys give me hope that thinkers still exist, thank you! 😍

[@Kneorlan]

Once again you show us something truly inspiring. My sincerest thanks!

[@O.D.Fred2]

I definitely needed this video, man. Thank you for the great content; keep it going! 🔥🔥🔥

[@abhavishwakarma5035]

I am a science student and I love this. I have always loved psychology.

[@jennybengtsson1223]

Those videos are very helpful for us to learn about life and others at the same time we learn about ourselves. It makes it easier for us to know what choices to make in life.

[@eli8069]

Jordan Peterson's channel and The Academy of Ideas are my favorite KZbin channels. The things that make us different from the rest of the animal kingdom is that we can let the old parts that hinder us die and be reborn as a consequence. If you do that continually then only bits of you have to be burned off rather than all of you being burned off and dying as a consequence. -Jordan Peterson

[@josephbarry4975]

pseudo-intellectual* How exactly is he a pseudo-intellectual? He has some of the most cited research papers in psychology.

[@nathanbritto568]

Austin Burcham Wait, aint this a channel that explores psychology also?

[@boobysmiles]

Eli lol my thoughts exactly

[@deussivenatura5805]

E This channel makes JP look like a blabarinh 3 year old.

[@lyndsieannette957]

Same!

[@abidrahim116]

Thank you. Going through your videos (mostly audio) is a quest of it's kind. It's great about what you do, i recommend my friends about your channel. Being an engineer graduate, you have opened gates of philosophy and psychology for me. Can't thank you enough.

[@davidwashington9928]

Definitely a good explanation for not changing, thanks.

[@Thepunchthatrockedtheworld]

These videos seriously hit different... every single one of them-

[@lunaumbra5179]

One of your best videos. I'm not sure if this falls in line with your plans for the channel, but having a video that goes more in depth on the process of change, what it can look like, and more ideas on how to support someone who needs to change fundamentally to survive would be a killer video. This is the one topic I invest all my energy in.

[@petrabonita3049]

Amazing ! I get excited and calm at the same time listening to your videos ! Thank you for you time and passion in your work ❤️ always so relevant ...Diving timing ✨🌿

[@DamienZshadow]

I am reminded of a quote from a source I can't remember entirely that described humans of a verb rather than a noun especially with the quilt you included from Soren Kierkegaard.

[@QualeQualeson]

Great as usual. It's uncanny how personally relevant these episodes are.

[@jonathanmoore5619]

Keep up the great work. I've enjoyed every video.

[@yoongli9980]

I love the fact that you include transcripts and artworks that were used in your video. Thank you for providing us with these videos! ♡

[@kwakekamdivasi591]

You guys just trump 'The School of Life'

[@mikzin630]

@Martin Solomon For someone who is interested in philosophy, you were pretty keen to expound those buzzwords and slogans without any second thought.

[@robn2497]

@@mikzin630 you were pretty keen to expound your superiority "ego inflation".

[@mikzin630]

@@robn2497 Please tell me where I said anything about myself in that comment.

[@robn2497]

@@mikzin630 your attitude towards buzzwords, the tone, the message and the assumption that he didn't think twice. all you my friend.

[@mikzin630]

@@robn2497 You've never even seen the original message because he took it down.

[@Prodrive1]

Excellent piece here and the narrator has a lovely voice.

[@Liesjelovexxx]

This was really helpfull for me, i have been stuck in protective patterns since my childhood and always Felt like I viewed the world trough a "damaged pair of glasses" because of trauma. Only later in life I realised that my worldview and behaviour was not benefitting me so I had to change. I tried hard to let goed of the toxic patterns that once helped me, but it feels like loosing a part of yourself. I think this is also the case with bpd. You want to change, want to stop to view the World as hostile, but you have been taught that's the way to survive. So when you realise this pattern is of no use, you lose a part of your sense of self, your Youth had been wasted learning toxic behaviors and coping tactics just to survive. I had to pause this video a few Times because of how spot on it is. Thanks for not generalising and for referencing to bpd in a deeper context.

[@maryessency8804]

Thank you. These videos help to keep me moving forward in efforts to become who I want to be.

[@norseaknothead]

Academy of Ideas, your content is consistently excellent. Thank you.

[@dripdrops3310]

I honor your work. Your are the echo of wisdom.

[@for_frodo91]

you can always rely on the fact that consciousness is the only thing in this life that can't be an illusion and can not lead you astray. Observing, just mindfully sitting down and watching what is. It brings true change

[@gnacho2003]

Really liked your video, @AcademyofIdeas! Thank you for making this one accessible to anyone through KZbin. Hoping to support you on Patreon again soon.

[@MrGrombie]

I can't wait to rebuild my hometown with these principles.

[@spiritgaming1442]

Hows it going?

[@freespirit7692]

Your wish to change must come from deep within. To become strong enough for this change you have to create a new and positive image of yourself, one that is inspiring, not threatening. The next step is asking yourself - how can I get there? Then follow this dream step by step and you will finally succeed. And each little success on your way will make you stronger. This is my personal secret that helped me to end several terrible addictions and anxieties in my life and to become a happy and strong person.

[@peacefulbeserker]

you guys always hit it out of the park

[@waynedombrowski7568]

A most sincere Thank You!Right to the crux of the matter.Superb Art choices!

[@rayray1619]

Thank you for the massive good you do to the future of learnings

[@plattburger1]

The quote at the end was awesome ! Just what I needed to hear at this very moment. These videos are 💎s

[@diap8017]

this channel is on of the best i have seen. hand down Thank you

[@decrodedart2688]

Your videos are fantastic overall thank you but i have to point out that the artwork you select is the bomb! It really adds dimension to what you're saying.

[@SeanCoomes]

I love that you delve into kierkegaard. He is by far my favorite philosopher

[@mohammadmomani2330]

Such an unique channel ! I wish that you guys have millions of subscribers

[@fettlerjohn3419]

Thanks for posting this ✨

[@nicc8268]

brilliant last quote

[@Joefest99]

Excellent quote at the end!

[@matthewevans963]

Wherein those seeking to change patterns of thought and behavior they recognize as harmful or hindrance meet seemingly insurmountable resistance, there exists a shortcut or aid in their quest. Namely the ingestion of a suitable dose of psilocybin (or similar compound) in the right setting and frame of mind, will aid by suppressing the default neural mode and promoting neural genesis. The mind becomes more fluid and alternative patterns of thought become clearer and more attainable.

[@FormerCephalopod]

It's fascinating that, while on the one hand we seem to need a coherent sense of an enduring self to function, at the same time spiritual traditions (I'm thinking of my own zen Buddhist practice, but others as well) are about realizing that, in fact, there is no enduring self anywhere to be found within us.

[@falconbritt5461]

Thank you for your wonderful channel, empowering people is so vital right now and for the coming times of great change. In energy work we are now also learning about the power of thought-forms which lodge and magnify within the energy bodies. Thoughts aggregate via human attention until they are quasi-sentient, and when we feel/think something similar they are attracted in through resonance. Over time, they glom into rather large blobs which affect our thoughts and feelings and behaviors powerfully - yet we think it's all our own, even when we recognize how we are overreacting and making mountains of molehills. Removal of these can dramatically change mental and emotional patterns pretty instantaneously (to the astonishment of the client). Quantum healers can even do this long distance, and you can feel their work quite viscerally (the ones I've worked with, anyway). Just thought I'd mention that in case any of your audience really wants to make some personality changes; it really does work if one is open minded enough to try it. They can also clear ancestral patterns of unhealthy thought and emotion (like victim energy or addiction patterns) which similarly get passed down in the subtle energy bodies.

[@10alanzon]

Incredible as always. Academy of Ideas keep you the incredible work

[@simonking7795]

Love your channel and all of your videos 🙌🏼

[@TheCAS1983]

Thank you for producing these videos. They are extremely valuable. 👌

[@jimmybertilsson3277]

You never cease to amaze me! Thank you once again for a very necessary and informative video.

[@gcarlson]

So much insight presented with great clarity. Love the montage of incredible artwork.

[@joszefrviz398]

Another excellent video. Thank you.

[@sdprz7893]

Most underrated channel on youtube

[@aishwaryatiwari6894]

Please try providing the subtitles. The content is very well executed, I just face a little difficulty in catching the conceptual portions of the video. Humble request from a long time follower. Thanks.

[@leeg2787]

Legendary conclusion.

[@jorgezepeda2461]

This is the video that’s gonna make me sign up for the membership.

[@AshrafEzzat]

Brilliantly informative and educational. Thank you. Big shout from Alexandria, Egypt.

[@mikaelv1247]

Thank you for your series of videos. I have the info now and have to utilize it or else!