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You’ve seen it, maybe experience it yourself. Those who kept running into doomed, toxic relationships. Those who kept clinging to their failing business. Those who can’t seem to quit doing what hurt them.
Are they born to suffer? Is there any way out?
The answer may lie in the web of psychological and behavioral patterns that govern our decisions. And 02 concepts might give us some clues about why we keep doing what hurts: Sunk Cost Bias, and Repetition Compulsion.
Lemme know what you think.