Why you're struggling to attribute your ecommerce sales correctly

I'm very aware of the struggle brands are facing right now when it comes to attributing sales across the various marketing channels.
In this Ask Aaron video, I'm going to try to help understand what's going on, and the solution to this. Let's dive into:
The Google/Meta credit war
Data driven conversions
Touch points and conversion windows
Privacy Issues
GA4 improvements
Consistent set-ups
Double tracking
Data sources
Connect with me on LinkedIn: / aaronrudmanhawkins
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