Why You've Never Heard of Twitter's Real Creator

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The story of Twitter is a tangled web of lies and betrayals. But, it all begins in 2005, with a little start-up called Odeo. Odeo aimed to become the home of podcasting on the internet - a place where users could record and share their audio files. However, Odeo would soon pivot to Twitter, a platform for users to share their statuses online. This decision would set in motion a series of betrayals by the Twitter founders, as they compete for control of running Twitter. This video tells the behind the scenes story of twitter, largely based on the book Hatching Twitter.
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This video covers the INSANE story of Twitter, featuring Evan Williams, Noah Glass and Jack Dorsey (shown as characters from Silicon Valley), from the start of Twitter (& Odeo) until post-IPO.
⌛ Chapters:
00:00 How Twitter Began
02:47 The First Betrayal
06:48 The Second Betrayal
11:00 Trends
11:47 The Third Betrayal
18:00 The Final Chapter
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DISCLAIMER: This is a re-telling of a story, and not a documentary or journalism. This video is not financial advice. I may receive a commission on affiliate links used. All content used within the parameters of fair use. Please view our About page to contact us.
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Thank you for watching the INSANE Story of Twitter by MagnatesMedia.
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[@MagnatesMedia]

After this, feel free to check out the other episodes in this series: 🔵 Episode 1 - The INSANE Story of WhatsApp: kzbin.info/www/bejne/fILHZpWlbtN8kNU 🟡 Episode 2 - The INSANE Truth About TikTok: kzbin.info/www/bejne/mpvOYmhvoLF1raM 🟣 Episode 3 - The REAL Reason Yahoo! Lost Everything: kzbin.info/www/bejne/nqGsaYOJjp2Yha8 🟢 Episode 4 - How Starbucks Made Billions From a Stolen Idea: kzbin.info/www/bejne/e5DXZ5aceL6dY7c ⚫ Episode 5 - The Illegal Rise of Uber: kzbin.info/www/bejne/f4Ssm5-Iet2Xpqc ⭐ To start your 7-day trial today for just $1, go to trends.co/magnates 🔥 My Entire KZbin System & Strategies: magnates.media/youtube DISCLAIMER: This video is largely based on the bestselling book, Hatching Twitter. There are multiple sides to every story, and this video should be considered as 'based on a true story', but NOT an exhaustive documentary, since there is some disagreement amongst Twitter's founders over what REALLY happened. You’ll soon see why… TV Show that's used to represent Jack, Evan & Noah is called Silicon Valley. (Great show!) I hope you enjoy the video. Thanks for all your support!

[@TillBarkley]

What's happened with the new ceo of Twitter? Did he "overthrow" Jack Dorsey?

[@neanda]

Very good use of the characters there, and you played out the story well. As this is something that has come up before (Apple, etc.) how about a video on how Zuckerberg managed to keep control of the board (I believe it was to do with JT tellling him have extra seats for family/friends).

[@SlasherDino]

how to make vids like that big fan

[@colorwrld4867]

hey I watch your business movies all the time, can you please think about making a movie about Pavel Durov and his journey from VK and telegram, i think there is a lot of substance in Pavel Durovs story with the russian government.Thanks for your work please continue what youre doing.

[@georgechinhowa4095]

What's the name of the movie you used for the scenes

[@AwokenEntertainment]

Noah with the "I started this" bio really hit home.. ouch

[@drdavinsky]

I feel bad for him

[@amitdeshmukh9660]

Noah would not trust anyone in todays world.

[@saylalisalovemelalisalovem3334]

@@drdavinsky ikr...

[@kenosabi]

@@drdavinsky you shouldn't. Dude was just as toxic and as much of a sht head as everyone else involved. He just wasn't smart enough to grasp that everyone hated him and ultimately would have been nothing but a detrement to the business. Dude was crusing for a sexual harassment case before they even took off.

[@Glaceon_Guy]

I didn't feel anything hearing this video until that part hit. I went... "whoa, fuck, play that back again". Grabbed me in a place that isn't real in this world.

[@cheery-hex]

this is why when you start a business, you have a legal agreement for majority control. Imagine getting fired from your own idea

[@neanda]

yeah, imagine that happened at Apple. Jokes aside, it's very difficult though if you need to keep taking on investors who also want board seats. I hear that Zuckerberg somehow managed it, but I don't know the full story of how, it'd be interesting to find out how (I think it was to do with keeping extra board seats himself.

[@komutsky1879]

I mean, if he had the majority control we wouldn’t have anything similar to what today Twitter is.

[@nikhilpranav6915]

@@neanda Stock market has stock classes. The Zuckatron made a stock class with a lot of control and kept it. He has 17% stock, but 56% control. Just change the stock classes, make sure investors have B class stock, while YOU have A class stock.

[@jout738]

How was not he from the start Ceo, when how does investor become Ceo, when its just investong from him.

[@nikhilpranav6915]

@@jout738 Elon Musk was just an investor. Circumstances had it so that he HAD to take over. The best businessman will be the CEO, and if they have one on the board of directors and need them, then they will take over to make the company prosper.

[@MissSpaz]

Why does ANYONE hire friends and family into their businesses? I remember asking my best friend if she could grab me an application for the coffee place she worked at, and she said she'd reccomend me. A couple minutes later I was like, holy hell NEVERMIND. If I fucked up on the job it would reflect badly on my friend, and the work environment could mess with our friendship. I would never involve business with my friendships.

[@blackhand8299]

Basically don't sht where you eat

[@renderproductions1032]

@@blackhand8299 yes

[@jakehix8132]

Often, it's not business owners that go looking to hire family; it's family that is hard to tell no.

[@kenosabi]

I used to run Kitchens. Had to fire my best friend one time because he showed up drunk and I was told by the owner I could get rid of him or we could both pack our sht and go. So I fired him. Luckily he knew he had fu*ked up so there were no hard feelings and we met up later and grabbed a beer. He's still one of my best friends tho sadly he's a functional alcoholic.

[@fightingecho262]

​@@kenosabibest of luck to your homie. Alcoholism is a bitch and a half. I'm coming up on two years next week

[@YaBoi_BlackArts]

Damn i hope Noah is holding out ok. I don't know how you can bounce back from having a knife that deep in your back

[@jokerofmorocco]

I googled his net worth and it's $8 million so at least he's still a millionaire

[@MinishMilly]

@@jokerofmorocco net worth often means nothing, don't be fooled.

[@amirh2527]

@@MinishMilly Probably his assets in stocks and properties? I don't think he has that much liquid

[@abusingheadless]

@@amirh2527 better then nothing

[@bevvy.bee9]

Brah, so each founder was kicked out by another founder. That's brutal honestly

[@MagnatesMedia]

The TV Show that's used to represent Jack, Evan & Noah is called Silicon Valley. (Great show, I highly recommend!)

[@yawantwiowusu]

I am rewatching it now. Such a great show.

[@kakomamakondo8884]

😂😂you read my bloody mind

[@vinceramcesoliveros6739]

They've foreseen the new internet and lot of shitcoins but not the amazing compression algorithm that can minimize file size.

[@nikhoward]

Thank you. Was going to ask

[@MrWatchcollector]

Years ago I would actually get beyond upset that my friends were not on the “Silicon valley bandwagon “ lol. To me if the best most UNDERRATED shows in my view. I just don’t understand how it disappeared. I’m salty. Very.

[@kjander916]

This was seriously storytelling at its best! I stayed on the edge of my seat, eating every word lol. You have to do an update now that Elon bought Twitter for $44 Billion. The payday finally arrived! LOL

[@nikkis8102]

Right! Imagine creating a company that never made a profit & lost $220 million last year but you get almost a billion upon its sale… that’s Jack Dorsey

[@Kas_Styles]

He didn't buy it

[@svanimation8969]

I'm from future and yeah elone is fool

[@philipmurphy2]

The quality of Magnates Media documentaries is amazing.

[@MichaelOblitey]

His videos are amazing! He inspires me so much with my channel!

[@ElisaValkyria]

The quality of your videos is amazing 😍

[@MichaelOblitey]

I couldn't agree more! He inspires me so much with my channel!

[@matdur2000]

It's not really, it's a lot of inconsequential clips and stock photos with little to no relation to the topic

[@roncerjani9063]

@@matdur2000 It creates a nice connection, like watching a movie. I like that.

[@freebird1179]

@@matdur2000 it makes the story more interesting to watch if u don't like u should hear only like most of the time I hear while taking walk

[@naeshuj4702]

Evan: I don’t really wanna be your business partner,”-we’ll ruin our friendship Also Evan: * immediately starts being a shit friend *

[@jayl0v3ly]

I mean to be fair, it doesn’t sound like Noah was such a good friend either. Seems like they both wanted to control everything and wouldn’t listen to each other. Then Noah decided to cut Evan out of the business he helped to start and he trusted Jack who was obviously the worst of the three. It’s a sad story all around

[@freebird1179]

He was the only one who wants to make Twitters service better rather than wanting to be CEO position ...if we conclude from this story

[@thefactsjournal340]

@@freebird1179 Exactly!. I don't see how anyone would talk bad about Evan. He did everything for the betterment of the company and not out of greed or envy

[@thefactsjournal340]

@Naeshu J ... I take it, you don't really understand English or you simply lack cognition

[@jonathandewberry289]

If Twitter disappeared overnight then the entire planet would get just a little bit better. We all know that too.

[@prototyperegretevator]

But then the toxic stans would begin infecting other sites..

[@GilgameshGDLK]

@@prototyperegretevator Unfortunately they already do this on Reddit, Facebook, TikTok, and others too gross to name (looking at you 4Chan clones)

[@stepper6643]

No twitter is not the problem...real problem is women ego want their opinions justified as facts that should stick

[@CringePoop]

not really. i think twitter is toxic because it appeals to young people. tiktok is much more toxic compared to twitter (if you just watch videos it’s fine, but the comments are surely something)

[@GilgameshGDLK]

@Neil Bowman So is the nauseating nature of an ill-behaved person. Bad faith actors abound, and yet we have to keep pursuing better.

[@jayl0v3ly]

After listening to this I felt so bad for Noah 😫 and then I looked him up 😂 why did he make it sound like Noah was this sad lonely recluse who’d lost everything and everyone he loved? Yes Noah did lose a lot, but when he was fired he was given severance and several shares of Twitter. He chose to sell them. Other high level employees that were laid off were given shares and they kept them and became millionaires. He got more than they did so if he had kept them, he could’ve been a billionaire too. Prior to him getting fired from Twitter, he had also started another company called Olo. When he got fired, he kept an eye on Twitter but he shifted his attention to Olo and is currently still the CEO of that company. Noah is a millionaire. I know being a billionaire would be better, but it’s not like he’s broke and struggling to make ends meet. He also remarried in 2008 to his current wife Keiko and they had a daughter in 2013. Does what happened to him suck? Yes absolutely. But he’s more than fine 🤣🤣 he’s CEO of a decently successful company, a millionaire and happily married with a kid. He played a part in his own demise by trusting Jack and trying to take out Evan. Tough break but I’ll save my sympathy for the many lower level employees who actually got screwed over when Odeo was scrapped.

[@human_aka_manav]

Maybe he chose to sell his shares because he didn't wanted a drop of water when he could've had the entire ocean. I mean think bout this level of betrayal happened to you as a person and you see yourself drowning out of the idea that you started it and now it's someone else's. Ps: if I would've been in the same situation perhaps I'd rather sell my shares too

[@CrowAkechi_The_Luminary]

​@@human_aka_manavsalty I suppose?

[@magicalpodium]

This is insane! I just started an agribusiness. This video has helped me to be more cautious of family & friendship involvement in business. In addition, one should pay attention to the authority dynamics.

[@TlouSebotja]

Yepp!! In my late 20's I started a T Shirt Merchandise business with friends, something for us to do on weekends for fun & sell at outdoor events... and to keep us busy instead of drinking every single weekend...long story short, every body wanted to be the Boss!!! Lets just say 10 years later and we still not in communication with each other..

[@nefwaenre]

i'm just glad Noah left (well, more like fired from his own company). Looking at the dumpsterfire that is Twitter, he dodged a bullet. He's doing well now and is away from this garbage platform.

[@randomlygeneratedname7171]

What happened to Evans?

[@anhbayar11]

@@randomlygeneratedname7171 kicked out of twitter. He shouldn't have fired Noah. Dick-move tbh. But in the end it didn't pay off. He just got fired in the end 0_o.

[@ianthomas1201]

All of these people are human garbage; I never felt bad for anyone one of these snakes.

[@leonardodavinci5089]

@@anhbayar11 but noah wanted to fire him too

[@cbreezy]

The platform isn’t garbage. I don’t know why losers always say this. Because they ban you for hate speech and misinformation? You people are TRULY idiots. Some of the users are garbage, like on any platform.

[@hishamhilal8332]

You truly don't get the appreciation you deserve. That's an understatement.

[@Jerry.anthony.c]

1:00 - Friendship and Money 6:05 - Worst things to happen in friendships 6:58 - 12:25 - Isolation from being kicked out 14:50 - Trust 15:50 - Revenge and scheming 17:30 - Betrayal 17:50 - No trusting anyone anymore

[@andrealuisecandido1154]

we know people more or less we have no fri [end]s

[@marvininer]

I never really liked Twitter. I hated it even more when I first heard about this story. Such an awful company.

[@b_e_p_i_s_m_a_n6212]

In the past I've said Twitter is like chaos incarnate, and after watching this I'm even more convinced of this

[@emmacares426]

This betrayal is so shocking 🥺 it makes people have less trust for each other

[@H88RRY88]

Came across you in my recommendation feed and I'm binge watched you for days whilst working. Cheers

[@yoursubconscious]

Me: complaining about likes and views on youtube also me: Your channel (MagnateMedia) is underrated. You are a great editor and story teller!

[@somedayiwilltouchthemoon3795]

19:32 music + the words " i started this " = my sympathy, my sadness for Noah): yes i mean his loneliness and helplessness, he made twitter, but he, got nothing.

[@danlove12k]

A movie needs to be made on this story too like The Social Network 😊

[@sussyminecraftbaka3486]

These documentary movies are so entertaining and informative aswell love it.

[@thebluecollarkid1521]

Damn! Your videos never fail to surprise me! Quality at its peak!

[@nexus_blazar6730]

and then Elon Musk bought it

[@smallzebra19]

This is what I call quality content

[@mannyathabang1315]

I just hope Noah is doing well wherever he is.

[@MysteryUnfold]

You have a great channel! I’m truly impressed with the work quality and research you put into your videos.

[@wlan2]

The first two are not betrayals, are logical decisions of someone who invested in a company and saw it's investment losing value. When you accept a position in a company is not just a title, it is a responsability. And when you "get" investors and sell the majority of the company it's not your company anymore. Your idea is just a small part of a project. If you can't live up to expectations is normal to be removed. You have to grow with the company.

[@spinthegamer262]

18:30

[@riskninja8194]

Dude @MagnatesMedia You all are seriously undervalued! Can’t wait to see you grow into a top performance channel on The tube

[@lukhanyomabutyana1347]

The way you ensure that we watch another video at the end of each video is brilliant.

[@Aliamner]

Feels like highschool drama with millions of dollars as the stake

[@artifice23ify]

All your content is so good, I can't get enough! Keep up the amazing work man! You make every min so easy to watch. You will have millions of subscribers in no time!!!

[@MagnatesMedia]

Hey legends - if you enjoy these videos, please consider turning on the notification bell for this channel. I've got some big ideas planned, and would really appreciate your support! 🔔 Thanks for watching!

[@robertcornelisse8664]

Thank you for making these video's. I found your channel 4 days ago and i already watched 37 of them. I drive alot and it's like watching movies without watching. The music and your choice of words is amazing.

[@aarona6854]

Love the work bro! 10/10 as always

[@nickeon2]

Great topics, great quality. Keep it up yo 👌🏼

[@valkarnea8558]

YAAAAAAYY already seen a similar video but yours have a crazy identity ! Thanks ❤️

[@miguel--jesus]

If you want examples of how to research and edit professional KZbin videos, then you've come to the right place. Great Job!!!

[@Jmiedawg]

Consistency has finally paid off! Good to see you at 100k+ subs finally

[@maximecj5095]

i learnt so much from your video , didnt know about this amazing content as usual

[@Hollowdude15]

The story of how twitter started is so amazing to watch and great video man :]

[@BeginnerToProEditor]

You're the goat at editing bro! I will follow in your footsteps

[@KingsleyOkeze]

You never fail to deliver!🔥

[@0xnpctim]

Keep these stories coming!

[@ThePzrLdr]

Greed is the ultimate evil for man to conquer. Greed needs betrayal to work, otherwise greed loses and greed never loses. It's pretty well established that all social media is not just evil it's mentally damaging to humans.

[@Aeluron]

Nah Just horribly managed ones.

[@charlulio]

I watch your videos all the time and sometimes I forget how underrated you are!

[@netrowex]

It’s very hard to be knocked down on all sides. I hope Noah is doing ok!

[@MichaelOblitey]

Another banger! I did not know the story of how twitter came to be, very interesting and crazy!

[@jongiordano6914]

I just came across this channel. And I’ve been listening to it for most of my shift at work. Love this stuff

[@dillongames4573]

Twitter: if a warzone was a website

[@itsmehere1]

Imagine making a full movie about Twitter and only a short while after finishing, they get bought for $40bn lmao. If only they waited a little longer they would have had an insane ending for the movie.

[@kdam3938]

This didn't age well

[@itsmehere1]

@@kdam3938 yeah but it would have made for a twist ending for sure 🤣

[@TankieBoleke]

Great video. Can the next one be about Telsa?

[@anshumanmishraw]

Great keep continuing with informative videos.

[@Joseph-on7nf]

You did a great job summarizing everything

[@MichaelOblitey]

He is so good! He inspires me so much with my channel!

[@Joseph-on7nf]

@@MichaelOblitey well if so I'll definitely be checking out your channel as well

[@MichaelOblitey]

@@Joseph-on7nf ahh thanks man! Let me know what you think!

[@adamnintindo]

Your videos are amazing!

[@tjyau7068]

This video is amazing and so is the irony this deserves more views.

[@SparkieUwU]

love the cinematic aspect ratio pls keep ittt

[@14MAVD]

Great videos on this channel

[@philipwalker4395]

Your vids are great. Your cadence is even nicer lol

[@manvithbhandary2081]

Great content !

[@lukehTM]

Great video as always

[@KnightFork1]

Amazing as always, BTW WHAT'S YOUR CHANNEL RPM?

[@gc-yt6627]

Love these!

[@ImprovementGang]

The scene of the Green Goblin in Spiderman captures this perfectly. "Oh, you can't do this to me. I started this company. You know how much I sacrificed!"

[@youaremylastpiece2800]

Jack is also a fan group called GOT7 and mentioned in a interview that he inspired logo from their fandom name Ahgase-which means babybird

[@xlightable]

Great story - as always.

[@wronghorsebatterystaple]

Another great one!

[@MichaelOblitey]

His videos are awesome! He inspires me so much with my channel!

[@27forlife]

I am glad you made a video about twitter after i commented in the previous video.

[@stevennicholas5472]

Part 2 is going to be awesome.

[@yashpandey3003]

Bro , You are working insanely Hard As well as smart Love ♥️From India 🇮🇳🇮🇳

[@jgman2645]

Definitely need to do a follow up.

[@zrizzy6958]

Such good videos, I watched like an hour every day for 3 days

[@deepkumar23229]

Outstanding video

[@shane6201]

Maybe twitter is so dramatic because of how dramatic the management is. LOL.

[@ssiddarth]

Had read this story before in bits & pieces but you managed to create such a good video on it, great work 👍

[@watchlistsclips3196]

I think your channel will fire full next year if you keep quality of content like this i expect atleast 500k subscribers by the end of 2022.

[@tommyemeka3582]

Lol you called it

[@yahboybenna1112]

Dope bro!

[@yagirlmya8794]

the fact that its true his dad never came back... sad af but i fr thought it was a joke everyone made and would nvr happen

[@reel1tv587]

I like how the bird is side eye looking at us like "Oh crap. There coming for me now? Am I getting canceled next?! Crap!" Bro was minding his business then boom, "The toxic truth with twitter is.." 😂😂

[@Sukana3]

His Dad leaving for milk and never returning is wild.

[@PirnazarovDostonbek]

You have to do documnetary about Evan Williams. He is litterally the founder of "bloging"(Twitter, Blogger, Medium)

[@owais.ahmadd]

There should also be a chapter on how Musk bought it and how it's run now...

[@ouremberstillburninginside858]

Imagine founding a company worth billions of dollars and nobody knows who you are 💀💀💀

[@nikkis8102]

Imagine that same company that’s worth billions never turning a profit … in fact, Twitter lost 220 million dollars last year.

[@drizzyuzumaki8753]

That’s most business owners tho so not hard to imagine at least if ppl were truthful and didn’t attempt to google it when you ask them

[@someshpanchal2091]

As your explaining I am confusing like why monica married enrick. And how noah and evan and jjack fitted perfectly on all characters.

[@luigiplayer14]

I’m surprised this isn’t a 1 mil+ subscriber channel

[@AhmedAli88]

100K in 2021 and 1 million in 2022 Great job brother

[@MalaysianBallProductions]

It makes sense for a toxic platform to be built by betrayal and greed

[@surajshrestha7671]

love you bro

[@pastorkayodeadegalu]

Who's here after musk took over Twitter? Another interesting chapter begins

[@tasodifgaaldanmaganinson9125]

Very good.

[@brandon_kidd]

The Twitter story a whole movie , so much drama and fighting

[@chayfebruary9252]

What it should teach people is be jack in life! He could’ve sat on his bum and cried but he never. But overall make people need to do much you’re not replaceable

[@shadieossei4336]

Very creative and genius of you to use Silicon Valley to illustrate

[@flick0]

Big brother can you tell me where I can find background music like you

[@opendebate]

When it comes to money, everyone betrays everyone else

[@Mayank-lf2ym]

Which effects you use in aftereffects to make color tint of blue

[@barklegneeshetu8048]

I can’t wait for this channel to get one million subscribers.

[@jellyreport]

Give us episode 2 of this man....