Why Your Clothing Brand Will Fail UNLESS You Do THIS (2024)

Doing the same thing while hoping for different outcomes is often referred to as insanity. In this video, we explain why your clothing brand will fail unless you change your strategy. Prepare to take notes on these valuable insights as we dive into practical advice and intricate details to help you succeed.
Special thanks to our Sponsors and Mike for making this video a reality. Make sure you check them out to unlock powerful tools and resources for your clothing brand:
✅Get your .Store domain for just $0.99 - use code JSTORE at go.store/jsantos1
✅Get FREE discounts specially curated by ME at elevate.store/jovid1
✅Unlock the power of email marketing with Getsitecontrol’s powerful system: bit.ly/Getsitecontrol2
✅Install Getsitecontrol on Shopify: bit.ly/Getsitecontrol3
✅Huge shout outs to Mike Leisure, subscribe to his KZbin channel where they help you get a Proper start: bit.ly/properworldwide
There are numerous reasons for a brand's failure, but aside from financial and legal issues, there are common mistakes new brand owners make that can easily be avoided. In this video we break them down into lessons that you can learn from and take action on in order to elevate your clothing brand.
📝Follow Along
0:00 Why Your Clothing Brand Will Fail Unless You Do This
1:50 Selling With Print On Demand With No Direction
2:50 Printing Your Own Products
4:20 Using A.I. without understanding your brand
5:50 Overbranding Your Collection
7:30 The Rise Of Neutral Color Tones
8:30 Using A Confusing Brand Name
10:30 Planning Your Clothing Collections
12:20 Diversifying Your Apparel Collection
14:30 Why Mood Boards Are Key To Design
15:20 When To Use Phone Photos vs High Quality Photos
17:30 Product Photography Vs Lifestyle Photography
18:30 Tell YOUR Story
20:46 Number 1 Reason Why Brands Fail
22:00 Key Metrics For Your Brands Growth
23:00 Email Marketing To Close Sales
25:46 Creating Popup Forms To Capture Visitors
28:00 Creating Email Campaigns For Your Clothing Brand
29:30 Why Data Is The New Oil
▸ Connect with us on Instagram ✉︎
/ johnxsantos
/ monsieurleisure
Additional Resources
Kittl- Start designing your tech packs and designs EASILY: bit.ly/Kittl-Designer
Fiverr- find artist to create a technical spec sheet for manufacturing: bit.ly/FiverrDesigners
Printful- Start printing on demand with a library of custom products:
www.printful.com/a/FromTheGro...
Shopify- Start selling online for FREE: bit.ly/Free-Shopify
Get training and our Press-Art Transfers to streamline printing from home: bit.ly/StreetCrafter
*AFFILIATE DISCLAIMER: The description may contain affiliate links, which means that if you click on one of the links, I may receive a small commission (at no added cost to you).

[@omoreclo]

As a clothing manufacturer I worked with more than 200 brands so I think mostly clothing brands are failed due to 1. No proper motivation 2. No research about the deisgn and low vision 3. Low investment 4. Fear to take risks 5. Less knowledge of market and lack of knowledge of marketing strategies

[@danielolive4752]

Hey, what’s your website/email for manufacturing please

[@johnxsantos]

Great insight and additions here

[@smithbrownjones]

The real problem with A.I. is the fact that A.I generative artwork has zero Copyright...! 👍

[@Melody1x]

Ppl dont appreciate this video enough.. so much alpha and great knowledge put out in this it should be taught in schools

[@wichitascreenprinting8727]

Man…this video is just gold. Absolutely good advice with a bullet point full of best practices and targets to aim at for building a clothing brand. Not just a clothing brand but a brand in general.

[@BobMinelli]

First I just want to say that you are a very clear and coherent mindful young man and I appreciate your explanation of this topic. As a newly entering into the marketplace with my brand person, I feel there's a lot of what you're saying I have checked off properly. My work hard play hard brand is up it's out and I'm just now beginning my marketing for it. Currently I have magnets with my QR code on them and I'll be budgeting for possibly Facebook or Google ads depending wish me luck and again thank you for your clear coherent explanation 👊✌️

[@brianlovelace]

Was fun helping out with lighting Mike's section of this! Great video, John!

[@johnxsantos]

You the man Brian! Made this shot look A1! You gotta come bless the studio soon.

[@ProperWorldwide]

Thank you for comin through man! Really boosted the visuals. - Leisure

[@janitaantonio]

Wow.. Great in depth and concise valuable content.. Thank you..

[@noblewarrior4776]

Amazing content guys..thanks

[@johnxsantos]

Thanks for watching!

[@palomarAI]

Super helpful to understand the depth & complexities involved w/ brand building.

[@johnxsantos]

always good to see the big picture!

[@mattd1569]

Thank you Bro !

[@johnxsantos]

You got it!

[@arifurrahman9148]

one of the most helpful videos ever

[@TheBLKCrows]

I don’t know how you came up on the on the search when I was looking up coilovers for a 300😂😂😂 but am glad you did. Love. Your channel am going to watch all your vids 😂😂

[@agnesslovehealz]

Such a bindge worthy channel so happy right now all i needed answered. like universe heard call and AI haha heard my thoughts hahaha n found ur channel grateful. Time to refine create my brand story new way been wanting 2 do forever n after dad crossing over took step back now time to dive deep thank u 🙏reinspired new way again john

[@user-fq7mt8cs1b]

I appreciate your content.

[@johnxsantos]

I appreciate you

[@user-qf5gb2tz2d]

Good good bro

[@johnxsantos]

Let’s go!!

[@D.BeMe1]

Great video! Question: Do you have any product and print wholesaling advice? Maybe a vendor you use for your products? Thanks!

[@Bahar.official]

Is it best to have a unique business name or a simple name related to the quality or design of your clothing ? Love your helpful video by the way :)

[@tanakomudompornmongkol9644]

Man, I just like this guy😂

[@davidfolayemi2204]

0:05 what is the name of that AI fashion design website you showed ?

[@usernamesb]

do you offer mentorship? i am 21 and struggling to start, i have no experience

[@johnxsantos]

Join the waitlist to our free community. It'll be up and ready in the next 2 days.

[@YHWHStreetwear]

How do I grow awareness if I just started and have no followers on social media?

[@johnxsantos]

What kind of brand are you looking to start? What niche/ market

[@YHWHStreetwear]

I'm trying to start a Christian Streetwear brand@@johnxsantos

[@YHWHStreetwear]

Christian clothing brand@@johnxsantos

[@ruthchada6102]

Senior santos what if my niche is durable futuristic streetwear? Would i advertise through influencers? I tried using instagram once. After months i had no traction. Granted i did not make videos involving my face and i was selling scrunchies.​@@johnxsantos

[@Premium.hustla]

Lies

[@Wetrippy]

Why does this channel talk so much about heat presses or print on demand 🤦🏻‍♂️ nobody cares