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KIEC
(Abroad Study and Test Preparation)
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The core idea behind this video is nicotine addiction. For a long time, cigarette companies have added nicotine to their product to make them addictive, they have even portrayed a macho image of a man to make the product seem lucrative. But times have changed and it has now come to vaping.
Vaping came in primarily as an alternative to those who wanted to quit smoking because of its carcinogenic properties. But, the promotion of these products and the packaging has been made so youthful and vibrant that vaping products are not being used for their allocated purpose but as a medium of fun and recreational use and that’s where the problem lies. Kids find the flavours extremely fun but they do not know that these products are increasing their nicotine dependency and they are going to get hooked on to the product for life.
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Content and Research: Deeya Poudel, Binayak Kuikel
Camera, Edit, Social Media, Graphics: Sagar Bhatta
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