Wicked Good Cupcakes Are Left With A Wicked Choice | Shark Tank US | Shark Tank Global

Danielle Descroches & Tracey Noonan are seeking $75,000 for a 20% in Wicked Good Cupcakes
From Season 4 Episode 22
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About Shark Tank: The Sharks - tough, self-made, multi-millionaire and billionaire tycoons - continue their search to invest in the best businesses and products that America has to offer. The Sharks will once again give people from all walks of life the chance to chase the American dream and potentially secure business deals that could make them millionaires.
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Wicked Good Cupcakes Are Left With A Wicked Choice | Shark Tank US | Shark Tank Global
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[@SujithRajan]

For all those saying it’s a bad deal - Wicked good cupcakes has been acquired for 350 million dollars by Hickory Farms. They must be super happy that they didn’t have to give away any equity.

[@stuartmontgomery5935]

How that work for Kevin dose he still get $0.45c a jar or dose he get nothing?????? I was think keep all company a better deal if their going sell it

[@jaimhaas5170]

Yes now that begs the question what happens to that 45 cents per jar?

[@ov824]

@@jaimhaas5170 The purchasing company will buy out Kevin’s royalty, paying him a multiple of their sales up front to get him out

[@MultiJejje]

@@ov824 That $350 million deal included Kevin's royalty 100% sure.

[@deezclowns2462]

Which means they sold a ton, meaning they lost tons of money.

[@chrisgeorge84]

The way Mr. wonderful handed the cake down the line was hilarious.

[@benlock2711]

Was looking for this comment lol

[@julioiglesias1989]

He isn't too happy about passing a cake,

[@kristopherschermerhorn998]

Right 🤣

[@ibriza6891]

Timestamp?

[@coolstorybro_cant_wait_4_movie]

He should of asked mark for a shipping fee for passing it to him

[@blehhhhh655]

The way Mark wanted to try some of Daymond's cupcake and he kept saying no 😂

[@goober112]

He already had two himself

[@thatoneblaze7619]

Danielle & Tracey: *Explaining their sales* Mark: "Let me try yours. Let me try yours. Let me try yours!"

[@LilMsMixed52]

😂😂😂

[@abhishekkrishna8542]

And daymond no no

[@adingdingdiiing6740]

They went on to become one of Shark Tank's more successful stories. Got a great bakery, a spot at a mall and Kevin regularly promotes the product. plus they were able to repay the 75k soon after the show aired so good for them.

[@colourfulsouls]

Someone else commented they later sold the company, I’m glad they were successful with their business. I live in MA and travel into Boston regularly, I wanna look up if they still have shops I could go to and try one of their cupcakes @

[@aztradescrypto]

Reeallly!!!! That’s soo good to hear! After seeing this pitch I was like oh no they’re going bankrupt! So glad to hear the opposite

[@mrhumble2937]

Still terrible, they would have done that without the deal.

[@oscarmp5]

@@mrhumble2937 Don't think so. The food business is very competative. It's always out with the old in with the new. If it wasn't for Kevin people would of forgotten and went on to the next piece of cake.

[@3Mlor]

@@mrhumble2937 seriously. 45c in perpetuity for just $75k? Mr wonderful straight robbed them. Prob biggest robbery ive seen in the show. Look at marks reaction to them accepting that ridiculous deal

[@mikefletcher3708]

Kevin looked disgusted passing the jar over lol

[@jbevard86]

He did

[@Slumburr]

was looking for this comment

[@juanhernandez5009]

"Ja" not jar😂😂

[@katiekade7615]

🤣🤣🤣🤣

[@abstractrevan6528]

5:52

[@s.gottfried5006]

Turned out that they also made a deal with Mark. Mark bought 15 000 cupcakes for 75K.😂

[@funfeels]

LOL!

[@naraendrareddy273]

Really?

[@funfeels]

@@naraendrareddy273 No. It's a joke because Mark loves them.

[@garbygarb31]

No he didn't

[@DOC_951]

This is a weird thing to randomly claim and then it being a “joke”

[@viralchallengeselfie7200]

“In perpetuity” “What’s that mean?” “It means forever.” Lol the mom and daughter have such a great relationship

[@ImJustSayingLOL]

Ur a clown

[@snjc_1786]

@@ImJustSayingLOL ur the clown

[@heavensentssmokingchannel9847]

How is that a great relationship lmao? That’s the most normal thing I’ve ever seen

[@manojramesh4598]

@@heavensentssmokingchannel9847 because u made an unlikely normal comments ever seen

[@mindofraz]

P

[@akulahirpada1993]

You can see the daughter's processing the deal in her head at the end there lol

[@jacklamonica4921]

I looked this video up just to see a comment about this

[@jacklamonica4921]

She wasn’t very happy lol

[@ZakPapa]

@@jacklamonica4921 Well I think she's smiling her way now to the bank after they got bought for $350 mil. lol

[@meltedsnowman9637]

@@ZakPapa I’m guessing that means they didn’t take the deal. They almost certainly wouldn’t have built a 350 million dollar company if they went through with the deal.

[@mrodriguez16ks]

This season was apex "Mr.Wonderful" he's fully embraced the persona, dude was honed in from the get go. He wanted a piece of this.

[@fridge_magnet]

These were the days when people asked reasonable valuation. Nowadays people would ask 5 million for that.

[@drizzydrvke]

Infflllaaaaatttioooooooon

[@27forlife]

Mark was so into eating the cakes.😋😋😋😋😋😋

[@domfazool8326]

“Thank you, Buttercup” 😏

[@nicktheballer4]

@@domfazool8326 sus

[@vega1728]

he definitely smashed 💀

[@julioiglesias1989]

@@vega1728 Simp

[@RobCorb]

The way they laugh at the idea of getting them nothing is just stomach turning!

[@clintonkeen6415]

Yes, but Lori and Mark tried to advise them when they came back in the tank.

[@drizzydrvke]

They really did have a big big biggg margin problem

[@rabbirex2372]

But the reason Kevin did that is to force them to fix their margins

[@thebreadtable4880]

Right! They could’ve fixed their margins without creating such a bleed.

[@theoghartey1459]

and the company sold for 350 million

[@DanielGonzalez-em1th]

Margainalize , bring cost down by at least $0.45 and Mr.Wonderful is wicked free

[@adrianzaldana2167]

better yet they got bought for 350 million

[@kunallaungani1703]

Opportunity cost

[@mv3380]

@@adrianzaldana2167 Smokes! You serious?

[@MarkSegree]

@@mv3380 no

[@questionmark1152]

@@mv3380 Idk how much it was for but Hickory Farms is huge and they bought em.

[@plinsf]

"The product is so good that I'll eat too many and get fat - so for that reason, I'm out."

[@GERMX110]

😂😂

[@bewithyou9976]

this was one of the most successful pitches in the history of the show

[@flapstergaming3395]

This was a very bad deal . It worked out for them but that was not based on the deal .

[@tgbar96]

Dam, the way they all laughed after saying " practically nothing " Much love to these two for taking off💯

[@kh-se4zt]

When i heard that, it was like pure evil of greed from these sharks, with no regard. Ruthless.

[@Squish-TheUrbanScribe]

Kevin was so annoyed with Mark having his 4th jar in 0.5 seconds! 🤣🤣🤣

[@illwillillwill4413]

I like how sharks begin a great Compliment build them up then say “But it’s not for me”

[@2guys1gun2]

Barbara called in backstage to let the producers know that she's also out.

[@iconicmeme6672]

LMAO😂

[@norianhernandeznh]

😂😂😂😂😂

[@warriormanmaxx8991]

Hey @2GUYS1GUN - your Barbara joke is NOT funny !! Also a LIE!

[@moogleking]

Lol Mark Cuban really loved those cupcake jars

[@quotivation47]

The daughrer is cute. "What's perpuity? Mom: It means forever 🥰🥰🥰🥰🥰

[@iamthenews5624]

WGC was acquired by Hickory Farms for $14 million. Kevin was absolutely right when he said “I’m going to be very happy.”

[@iamthenews5624]

Kevin’s deal was painful but he made these women millionaires.

[@janecoe9407]

YES I REASD THE COMPANY IS WORTH 14 MILLION.

[@MAGAprincess]

Butttt Kevin had no equity, so he wouldn't have gotten paid if the company sold.

[@pauldavis5665]

@@MAGAprincessHe still has his royalty deal with the new owners, and since they are able to produce way more he actually makes a lot more money on these cupcakes now. It was a situation where everyone won, the previous owners got paid millions for the business and Kevin still continues to make a lot off it.

[@isaiahhellems7901]

Kevin would make a perfect Gru live action actor from Despicable Me

[@josuemejia0318]

The daughter asked her mom... "What's perpetuity?" 😂🤣😆

[@jaycihenry3047]

After watching this video I immediately went and purchased two jars they look delicious

[@cesar1715]

I just saw this and about to order some lol

[@piti89100]

@@cesar1715 how about taste

[@midnightbelle4037]

​@@piti89100Absolutely delicious, but of course, it may not appeal to you

[@xoBeeLoveox]

The way mr wonderful passed that jar was hilarious. NfG

[@SuperAnuj08]

That sync though @6:26

[@abat408]

This was actually one in a million in which Barbara would have invested

[@NitsP2208]

Indeed. She's quite big on food businesses.

[@an_xon]

@@NitsP2208 and underdogs

[@techtechnical2604]

and for that reason she was out

[@bigtimetimmyjim6486]

I didn't show up for work today, and for that reason, I'm out.

[@ItsNotShakespeare]

Barbera has invested in 130 companies so far. She has backed off a bit in later seasons so she gets this im out meme. Daymond should be the one with the meme

[@Duval-In-The-Wall]

I was shocked when they countered with 40c lol

[@warriormanmaxx8991]

@Duval In The Wall - Did you get over your "shock?" What is so funny about your "shocking" 40 cent comment?

[@Duval-In-The-Wall]

@@warriormanmaxx8991 Nope still shocked

[@BitterComments]

*Kevin O’Leary: Destroyer of Bakeries* Edit: Just saw the update. SHOCKED that they made it. But very happy for them!

[@JazzyMarineVet]

Do you see even in 2022 there's hundreds of different cupcake shops in small large cities. Some national chains some Mom and pops. I don't think it's stopping anytime soon

[@keithchristman9402]

why.....alot a those companies that don't get deals on shark tank make it

[@davidleonard7439]

Shocked? Why? They were already doing hundreds of thousands on their own....not to mention, hickory farms bought their company for a reportedly 350 million

[@dismalthoughts]

@@davidleonard7439 Who is reporting that besides KZbin comments? No one is providing a source, even when asked. I can only find two sources that even make mention of the price, one of which says it was an undisclosed value and the other which reports $15M. That's *much* more believable and aligns with a reddit comment which says the company's net worth was $10M at the time of the sale.

[@TheKunalanand29]

5:52 the face Kevin makes 😂😂😂

[@Slumburr]

was looking for this comment lol

[@emojidevil129]

"disgusting"

[@lucuslopez6866]

Theres a reason Kevin gets the middle sit.

[@mdani56]

I actually ordered cupcakes from them a few years ago and they were delicious.

[@nofsgiven3855]

How delicious are we talking about because I’m tempted to buy some 🤔

[@m.a.4949]

Wicked delicious

[@thinkbeforeitsillegal]

@@nofsgiven3855 worth the cost, that’s for sure

[@mdani56]

@@nofsgiven3855 definitely buy some

[@chelseacherry5638]

Is is worth the cost?

[@NickJurai]

The daughter has a much stronger accent than the mom

[@nicksellier9609]

That’s cuz it’s fake lol

[@jamiefranklin2057]

Mr wonderful passing that jar was so funny to me lmao

[@mallygeedkm]

Mark and Daymond are little kids at 3:20 🤣😭

[@robertstrickland3870]

So funny when it showed them passing the jar down to mark

[@tr7287]

Why did they accept his deal? Losing 45 cents on every cupcake for life just for a 75k loan? Their friends and family can come together and loan them that…. But, I do get the connections and exposure a Shark will bring to their company.

[@GurjyotJohal]

He’s got clout

[@Expert411]

Watch the update

[@helloimclaudio]

It’s more than just money, think of how much money some companies pay for marketing and advertising

[@the_bob_147]

Damn how rich are your friends and family?

[@tr7287]

@@the_bob_147 how poor are your friends? 75k is not a lot of money in the grand scheme of things. And I said from friends and family, plural. Not just one.

[@thomasaquinas2600]

Shark Tank viewers must be really rolling in dough. The Daisy Cakes became a huge hit, each cake being about $70! I buy cakes from a Brooklyn bakers for $7. Now this cupcake thing. Their only benefit if any is that they should be more shelf-stable than other products so that you can have that treasured cupcake after 100 years or a nuclear war.

[@officialoj_wayne2942]

3:25 lmaooo I love that interaction haha like little kids

[@christianspangler]

Can't believe they countered with a royalty lol

[@Asif-io6mh]

Recently they sold the company at very high price but Kevin didn't get money because he don't have any equity in the business but he earns over 1 million from royalty

[@ov824]

@@Asif-io6mh Not having equity doesn’t mean anything, in an acquisition deal the purchasing company will buy out Kevin’s royalty upfront. That’s why he loves doing royalty deals. The value of a company’s equity may go up or down, but a Royalty based on dollar figure will remain constant.

[@JazzyMarineVet]

That's true I expected him the counter with 20 to 25 cents a cup

[@davidleonard7439]

@@ov824 my dog...it means EVERYTHING. Obviously, he didn't have the foresight 12 years ago, seeing this company sell and have the kind of exit it had. His royalty was NOTHING in comparison to what he would have made on the exit, if he had some equity in the company. Wicked Good Cupcakes retained 100% equity of the company. They sold over 250 thousand in the first week this episode aired. They were able to swiftly pay his loan back and that .45 cents per jar, was nothing to them. He could have made MILLIONS MORE from this deal, if he had equity

[@TheNotoriousWolf]

This is one of those feel good episodes that I can come back to and rewatch.

[@DTrain2000]

Daymon: "I love it so much, I'm out" Bruh, you pulling a Barbra? lol

[@BuffysBiggestFan]

The daughter has such a look over Gret in her face after making the deal.

[@HurricaneLaughter]

What

[@amuthanshan]

"Look over Gret in" should read "look of regret on"

[@jonmorales2560]

I’m from Massachusetts and I love wicked good cupcakes

[@johannreva]

He Offered a Fixed Amount (Not percentage). The best move the Mother and Daughter can do is to add an additional $1.40 Mark-up for the Cupcakes. Which I don't think will hurt their business if they're gonna have good marketing and talk to people who can extend shelflife and give them Patent to be able to sell them at grocery stores, price clubs, and coffee shops.

[@pablog1515]

Mr. Wonderful knocked the accent right off of her once she heard that offer lol

[@drcarolineiscovitz]

I love these cupcakes!!

[@saeed4d]

Excellent work and a deal you won't regret

[@mrhumble2937]

You also sell with the low margin wholesale to get the brand out there. Those people start ordering direct.

[@bsmccrunner4]

No way they were acquired for $350 million. They were acquired for an undisclosed amount.

[@boomerang6130]

I agree,,,no way 350 million...

[@IBrainedMyDamage]

7:43 is that the most evil moment of this show? 😂

[@alexschlipman7283]

Mark is so funny I love him

[@awesomenessgamer2142]

Mark just eating more and more lmao and the "pass it over here" lol

[@mazedar_tv]

lori iS ALWAYS LAUGHING WHEN KEVIN MAKES OFFER

[@dmargot2828]

Boston supporting the locals. Wicked Cool!

[@stuff1784]

The daughter is so cool!! I love her punk style and tattoos! She’s obviously very intelligent too!

[@magyarodimilan]

Probably my favorite shark tank product

[@hashstro]

Mark: “lemme try yours” Damon: noo Mark : “lemme try yours lemme try yours” Damon : nooooo

[@jess.0J]

And they kicked butt after!!!

[@amitbikram9031]

I love these duo

[@jonathanchen1026]

@3:29 Robert: children please!

[@digitalrockable]

"I hate the margins" Damn! I love Kevin!

[@happyagarwal7479]

I would love to be humble billionare like mark cuban even if I don't have a billion ❤ I love this man

[@CinHalCedHerChance]

Don't be fooled, he's ruthless. I lost huge respect for him when he got into NFTs, that's such a ponzi scheme.

[@gh4707]

The typical “I’m from Boston” when they aren’t from Boston, cohasett is not Boston lol

[@kennygonzalez7909]

I was thinking the same thing. Also the accent was so fake.

[@kaydaw24]

Oh man I hoped they get into a mother-daughter screaming match in that accent that would have been hilarious

[@chillallthekildren]

I'm trying to make her daughter scream

[@dirtrider88]

$23 PLUS $5 shipping (what they currently cost). almost $30 for 2 tiny jars????? ill just go to the supermarket and get a pack of fresh cupcakes for 5 bucks.

[@akthemoneyman2342]

Rich people don’t complain

[@jayhislordship1565]

They won't be wicked good cupcakes though

[@thebroughamshow6985]

Enjoy your artificial flavours 🤡

[@Olivia3641]

I wish Barbra was here. This is right up her alley.

[@PokeShadow77]

8:57 Mark Cuban wishes it was him

[@kathleenkat582]

Mark said I m just here for cakejars

[@chrlsmarr20]

“Get bakin” lolol 😂

[@quotivation47]

Mark and daymonds relationship is GOLD. Let me try yours...let me try yours. No. No!

[@katiekade7615]

Lol. Like two brothers.

[@MrRajBizzle]

They were better off borrowing the $75,000 from a line of credit/bank.

[@tr7287]

Exactly. It’s just 75k, not 750k.

[@rauldana7435]

It’s not just about the money, you’re getting exposure from the show and a shark who has many connections.

[@SSIyer]

They made 350 million and kevin made a million!

[@tr7287]

@@rauldana7435 true. And that 75k is pocket change for Kevin lol

[@davidleonard7439]

Don't you understand... They sold 250+ THOUSAND, the first week this episode aired, from them being on shark tank. They were able to pay back his 75K in a matter of months.. Between the media exposure and having a brilliant investor like Kevin behind your business, you know what the end result is??? Them selling to Hickory Farms for 350 Million dollars. They would STILL be sweating over them jars, baking cupcakes today, had they just took a 75K line of credit from the bank.

[@jorgeresendiz7614]

The daughter didnt look really happy with the deal.

[@surge8619]

I recommended this to a friend to send gifts and everyone got violently sick 😳

[@imgood9096]

Barbara: Vanilla Strawberry Red velvet Coconut Blueberry Lemon Banana Apple Chocolate Are a few flavors of cupcakes you can make, and for that reason: I’m out

[@stefansauder4872]

"means forever"... "my goodness" hahah

[@diegothephotographer2036]

That was funny, Mark wanting to try the daymond cupcake but he won't share lol 😆 🤣

[@MasonNoThumbs]

They sold for $350 million to Hickory Farms man they could’ve made so much from the equity

[@chelseacherry5638]

I love sweets and I’m tempted to buy some but seem pricy. $40 for 4 jars. It must be really good

[@John-ir4id]

I wouldn't eat them every day, mostly for the reason you mentioned. But a few times a year, they do hit the spot. I usually buy them around the holidays to give to family, too.

[@matt2522]

It’s half about the taste and half about the aesthetic; they’re more of a holiday thing. It’s easy to do yourself though if you can cook and do crafts

[@04mdsimps]

The way she says “baker” cool accent

[@howdoi77]

$.45 is actually a better deal than 30%equity

[@tonykowalski29]

I remember being at the Quincy Market in Boston years ago, I saw a cupcake stand with a lifesize Mr Wonderful cutout next to the stand etc. Not sure if this is the same deal or company but for the hour i was having lunch i didn't notice a single person buy anything from them. Either way, hope they were successful.

[@jordansweet8054]

The business was sold for 350 million eventually and Kevin collected more than a millions dollars in royalties so they did pretty well.

[@melissanice8815]

Just how many cupcakes did Mark eat? 😆

[@gypsyfirefly8009]

Daymond was looking snappy this episode 😊

[@dannysands9341]

Barbara called them to say she loved the product and for that reason she's out

[@alegreviews]

how do they ship them? probably spending crazy money

[@micl6562]

that boston accent is... 'special'.

[@richardcalisi9188]

kevins deal is pretty good

[@nofsgiven3855]

I just checked there webpage and they raise there prices in double the amount so Kevin was right with that deal they were going to be able to restructure there business.

[@dismalthoughts]

Well its not their webpage anymore, they were bought out.

[@aznnp77]

Unfortunately, I do that all the time too. Most of the deals where a shark gets involved, they raise the prices. So it's a blessing and a disguise. The viewers are happy they got a deal but they have to pay more for it now. I was just looking at the Fish Fry pitch. On the show they were already in Wal Mart for $4.95. Now it's $7.99, but inflation probably has something to do with it.

[@dismalthoughts]

@@aznnp77 I'm sure supply and demand plays a role, not just the sharks getting involved per se. Once the company gets more established/well-known and has a larger customer base, they have more demand, and so price goes up simply because people are willing to pay more for the product. Nothing has intrinsic value -- it is worth an agreed upon price for which the seller is willing to part with it and the buyer is willing to pay for it. Virtually all companies (except for some which have more philanthropic intentions) experiment with different price points to determine what their customers are willing to pay and then settle on a price which yields the most profit. If they find over time that 100 customers are willing to pay $20 for a product but 80 are willing to pay $50, you best believe they're willing to lose 20 customers to double their profits.

[@anwayapimpale2644]

Mark you wisecrack

[@CiggyNextUp]

Mark’s such a flirt.

[@garrettosbourn2619]

I think in an update I saw the founders said they got acquired for 40 million? Not 350. Both founders maintained equity, so yeah in the process they may have lost a bit in royalties to Kevin, but I'm sure they're doing just fine lol.

[@emonseikh8957]

From Bangladesh❤️

[@andromeda7588]

These cupcakes are wicked expensive. About 11 bucks a jar... Kevin should really be getting a lot more than 45 cents

[@stupidmonkey3373]

Obviously people liked it the company was sold for 350 million so it was a big success

[@tinman3747]

I've had some. They're honestly worth it. They're like crack in a mason jar

[@bolivianlos5306]

Cost like $3 dollars to make

[@mrhumble2937]

@@stupidmonkey3373 if they sell the company does that mean Kevin doesn't get money since he was only royalties?

[@youdontknowme3577]

@@tinman3747 crack in a mason jar sounds worth it to me 💀

[@adrianbalan8153]

45 cents per jar for ever!! Kevin is smart.

[@tayeb7031]

he made 1 million dollars in royalties

[@gitm_legendarypanda4900]

He said let me try yours 😂😂😂

[@S.E.O.S]

Men I order some of these bad boys cup damn they're packaging is incredible and the taste unbelievable I reorder all the time from Houston ✌️

[@theultimaterental]

This one comes with a narrative