Will retail investors like the Guzman Y Gomez $22 listing price as much as institutional ones?

The Mexican fast food chain - Guzman Y Gomez - is facing its own kind of taste test later this week - with its listing on the ASX set to go live on Thursday.
The big question is - will retail investors like the billion-dollar burrito company as much as institutional ones?
Or will they decide the $22 dollar listing price is too steep for a company that's value is based on a huge growth plan over two decades?
Co-founder and co-CEO Steven Marks told Kirsten Aiken it's the right time for the company to go public, and investors will ultimately decide the worth of its strategy to take on McDonalds and KFC.
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