5 best email marketing platforms (2024 update) | ActiveCampaign vs. ConvertKit vs. Mailerlite

[@witandwire]

To see a side-by-side comparison of all platforms, you can download our free Email Marketing Toolkit here: witandwire.com/emailtoolkit-youtube 📌

[@wherewolf87]

which was your favorite melissa? like which do you actually use?

[@witandwire]

@@wherewolf87 Great question. We use ActiveCampaign!

[@timbukstu]

​@@witandwire what amount of email subscribers do you recommend for each tool. I didn't get a great use case option.. Like when you have less than 2,000 and you haven't launched a product then XYZ. or whatever.

[@cassidyraebarrera]

So many videos like this but you’re straight to the point! Thank you! This was very helpful!!

[@witandwire]

Thank you! I'm so glad you found it helpful.

[@varapradha-m6r]

Great comparison of email marketing platforms! Always helpful to see updated insights on the best tools for 2024

[@witandwire]

Thank you! Glad you found it helpful.

[@rogers2258]

Holy shizz!! Thank you for bringing Bento into the public eye. I was about to pull the trigger on a migration from ActiveCampaign after 4 years… but Bento is… wow. And it looks like they’re an Aussie brand as well. Bonus. Cheers for the steer 👍🏻

[@witandwire]

You're welcome! Glad you found it helpful.

[@nasmith67]

I had heard about Bento as well from a Web Dev company that had lost their patience with ConvertKit. Obviously more tech savvy than some but I don't see the "coding" part of Bento as much of a challenge and their CEO is very active in their Discord community.

[@froggytotherescue-i6z]

good review, seems non biased and gives facts.

[@witandwire]

Thank you!

[@navya-s3v]

Upon reading this post on email marketing platforms, I'm eager to see the most recent comparisons as an interested stranger! Even though I've utilized a few of the well-known brands, I've recently started looking into how AI may improve email marketing workflows.

[@witandwire]

Hope you enjoyed!

[@MilestoneMom]

Thank you for providing these walkthroughs. There are so many options out there that it can be paralyzing. Do you have any content on how to optimize your YT videos? I've noticed that you have a score of 100 on most of your videos and I would love to see a step-by-step guide on your process. All the way from choosing the videos to optimizing the title, description, and thumbnail.

[@witandwire]

Great question! I don’t currently have any KZbin tutorials, but it’s something I’ve been getting more questions about, so I’ve been thinking about it. I’ll definitely bookmark the idea, and I appreciate the suggestion!

[@realmartinmai]

Best comparison I found soooo far! Thank You!

[@witandwire]

Glad it was helpful!

[@DanToruno]

Thanks Melissa, Your videos in this space are the best around!

[@witandwire]

Thank you! I’m so glad you find them helpful.

[@stacybarnesco]

This was incredibly helpful, thank you!

[@witandwire]

Glad it was helpful!

[@SellyS.]

This is a wonderful breakdown of today's email marketing options. Very thorough and meaningful points made!

[@witandwire]

Thank you! I'm so glad it was helpful! 😊

[@MelissaAlesiPainFreeGuitarist]

Really great review! Thank you! 🙏

[@witandwire]

You're welcome!

[@zaynelevelingup]

This was amazing! Also may I ask why you're books are facing backwards?! I'm so curious!

[@realamerican5969]

I'd like to know that, too!

[@witandwire]

It was a Pinterest design tip! I thought it looked less distracting than the multicolored covers, so it was purely for the look. (But they are real books, and I do love to read!)

[@MindsetWithMia]

thanks for your research! much appreciated.

[@witandwire]

Glad it was helpful!

[@ZYTHIVIDEOS]

what a fantastic comparison!!! 🤩📊💡 I'm so grateful for your in-depth reviews of email marketing platforms 🙏👏. Your explanations are clear and concise 💬. Thanks for helping me choose the best one for my business 🎉👍💕

[@witandwire]

You're welcome!

[@cherylreynolds8148]

What does it mean in active campaigns that you can only send 10 x contacts, is this something new they are doing? I saw something similar in another platform. Great review!

[@witandwire]

Excellent question. Yes, it’s part of a new plan structure that ActiveCampaign announced in June 2024. To explain: - You draft 1 email and send it to 100 subscribers. This counts as “100 email sends.” - Per month, your total number of email sends is equal to (# subscribers) * 10. So for 100 subscribers, you would have 100 * 10 = 1000 email sends - A simplified way to think about it is that every contact can receive roughly 10 emails from you per month. This counts both broadcast emails and automated emails. I hope that helps!

[@LearnEnglishWithJess]

So excited to watch this!!!

[@witandwire]

Happy to hear it! 😊

[@therealfrankwhite]

Hey Melissa, which platform are you currently using? And what are the reasons you are happy with them currently?

[@witandwire]

Great question! We use ActiveCampaign, and I share the pros and cons directly in this video. I don’t think it’s right for everyone since we all have different business needs, but I have been happy with it for years.

[@therealfrankwhite]

@@witandwire ah okay, was just curious, thanks for the reply. I used active campaign a long time ago and thought it was powerful but for my needs it was overkill. For more advanced usage like you are probably doing I can see why that’d be a better fit.

[@Boonified]

Thanks Melissa ! Which software is an affordable and optimal solution to run bilingual newsletters and is beginner-friendly too please ? It would be ideal if it filtered sign-ups per language and route them into separate lists (to assess the demand for events & digital products in respective languages) AND if built-in AI could handle the translation of the newsletter content, ideally including any infographics - am I asking too much here or is someone already on it ?? I know Wordpress offers something of the sort but I am not using WP. If anyone could help, I'd appreciate!

[@witandwire]

Good question! But unfortunately, this technical question is a bit more in-depth than we can answer well via KZbin. Melissa does provide this level of support and help via Wit & Wire’s programs, but there’s no pressure to join. (You can learn more via witandwire.com/courses.) Team Wit & Wire

[@AuroraYingyunZhang]

Great video and very helpful

[@witandwire]

Glad it was helpful!

[@themeparkamusement2214]

Hi Melissa. Thanks for the information.

[@witandwire]

You're welcome!

[@tammybee9]

Thanks so much - great info!

[@witandwire]

You're welcome! Glad it was helpful.

[@Fauzeeya_Shuaibu]

Hi, thank you for this video. Can you recommend any AI Marketing tool for shopify stores that offers campaign automation and personalization for each customer? Such that if I have 1000 customers, I can send out personalized campaigns to each of them.

[@witandwire]

You're welcome! Great question, and I'm sure it exists, but I'm not aware of such a tool. If anyone has experience, please share below! Team Wit & Wire

[@richeemaine]

Hi thanks for this video. ❤ I want to ask, instead of goal or evebt for mailer lite, dont they have the email segment feature where we can separate leads that have converted from cold leads

[@witandwire]

Thank you! Yes, MailerLite has a segmentation feature. I recommend reviewing their guide on segmentation here: www.mailerlite.com/features/segmentation Team Wit & Wire

[@btf_program]

Thank you so much, this was GREAT

[@witandwire]

Glad it was helpful!

[@alyleguizamon]

Hey Melissa! Great video. I am having link issues with MailChimp when sending from an Outlook account. Do you have platform suggestions that allow for this feature?

[@witandwire]

Good question! I would recommend emailing MailChimp support team for more assistance there or search in MailChimp's help area as it appears to have some topics on Outlook.

[@thinkpassiv]

I like your studio!

[@witandwire]

Thank you!

[@lenaRainbowluv17]

I tried to download the toolkit bit tge landing pg doesn't have a button. Your website with free resources all have buttons but foursome reason the buttons aren't working to actually download the kits

[@witandwire]

Hi! Once you've filled out your name and email and click "download the toolkit" within a few moments, the toolkit will be sent to your email for download. Hope that helps! -Team Wit & Wire

[@xqp5503]

Great! Thanks.🙌🏼

[@witandwire]

You're welcome!

[@vionobleDE]

I want to sell an learn violin by ear course. What would be the best platform?

[@witandwire]

Good question! I recommend checking out Melissa's video: 7 Best Online Course Creation Platforms in 2024 here: kzbin.info/www/bejne/m4XdeHR_r7VmqcUsi=Y9ES6PaYMulNn1GA You can also download her Course Creation Toolkit which offers a side-by-side comparison of today's top course creation platforms here: witandwire.com/download-course-creation-toolkit/ Team Wit & Wire

[@jessedameron7985]

Any thoughts on Zoho Campaigns?

[@witandwire]

I’ve heard of Zoho Campaigns, but haven’t tested them extensively. If anyone has personal experience, I’d love to hear!

[@sosa4317]

ActiveCampaign learning curve was painful

[@witandwire]

It definitely has a steeper learning curve.

[@StrategyOnepager]

Comment

[@witandwire]

I appreciate you 🙏

[@celinamoserbaginski]

Great video! Thank you so much!

[@witandwire]

You're welcome! Glad it was helpful.