WOC Tape 0051 Commercial Compilation "General Mills Cheerios Cereal" - 1960s

Tape 0051 - BLANK - Beta III - 4.5Hrs
Cue Card Listings:
General Mills/
0055 Cheerios Comm. 16mm Film.
1957 - 1970 90mins Includes
Some “cast” comm. From TV shows
I.E. (Mr. Ed, The Munsters, Lawmen,
Rocky + Bullwinkle etc. Good Quality
From ¾” Master.
1874 Top Cat O/C ABC 2/28/62 The Late T.C.
2937 The Brighter Day (CBS -5/60) 16mm
3405 Valent Lady (NBC - 3/8/55) O/C
3856 Another World (9-11-74) O/C
5133
See VHS Honeymooner For
Other Soups
Tape 0051 is a collection of General Mills Cheerios commercials from a ¾” master tape. Also a 16mm TV print of Top Cat from 1960 with Commercials, an episode of The Brighter Day from 1960 from a 16mm TV print, an episode of Valent Lady from 1955 from a 16mm TV prints, and finally an episode of Another World from 1974. All feature original commercials.
ProRes clips are available for all videos in The W/O/C Archive.
The W/O/C Archive is intended for historical purposes only. No copyright infringement is intended.

[@nyccatholic2765]

Thank you for this rare collection! May God bless the hearts of all who watch this with a nostalgic longing for those Good Old Golden Days, when Life was simple and safer.

[@TheWOCArchive]

You're welcome!

[@armorybrunotjr.3204]

One more fact: General Mills originally called this cereal Cheerioats when it premiered in 1941, but in 1945,because of a trade name dispute with Quaker Oats Company, the cereal was renamed Cheerios.

[@WindowsGG]

2:27 bro destroyed the tv barrier

[@Launchpad05]

I like how they animated Bullwinkle in the Cheerios commercials. Looks much more expressive that the show itself.

[@yosefdemby8792]

It's the animation standard Jay Ward and Bill Scott wanted for the show but were denied.

[@Launchpad05]

@@yosefdemby8792 I guess that explains why Jay Ward had farm the animation out to Mexico.

[@yosefdemby8792]

@@Launchpad05 The decision to outsource was made by the advertising agency while Ward was in the hospital recovering from a nervous breakdown.

[@likeia7967]

you... you astro-*N U T* i will remember that forever

[@armorybrunotjr.3204]

Olympian Bob Richards was the Big G spokesperson of the 1960s.

[@austinanimationsyt]

You know it's all right

[@MartyCanter]

Yet eating my cheerios @ age 60 so get up & go with cheerios...

[@Bigtoonscomedycartoons479]

It’s channelmedia cartoon stars!

[@richardranke7878]

I still eat Cheerios.

[@fromthesidelines]

General Mills sponsored (and co-sponsored) MANY TV programs during the 1950's and '60s- most of which advertised Cheerios. Here's the breakdown of "integrated" commercials and the like: 1) "KING LEONARDO AND HIS SHORT SUBJECTS" (1960) 2) 1962 3) 1962 4) 1964 5) "THE BULLWINKLE SHOW" (1962) 6) 1964 7) "THE BULLWINKLE SHOW" (1962) 8) "THE BULLWINKLE SHOW" (1962) 9) 1964 10) 1964 11) "EMPIRE" (1962) [co-sponsored by Chrysler and General Mills] 12) 1965 13) 1964 14) "THE UNDERDOG SHOW" (1965) 15) 1965 16) 1965 17) 1965 18) 1965 19) 1965 20) 1965 21) 1965 22) 1968 23) "MISTER ED" (1965) 24) 1960 25) 1961 26) 1959 27) 1960 28) 1965 29) 1960 30) 1962 31) "LAWMAN" (1959) [co-sponsored by R.J. Reynolds and General Mills] 32) 1958 33) 1960 {Cliff Norton, announcer} 34) 1958 35) "THE LONE RANGER" (1959) 36) 1960 37) 1965 38) 1959 39) "ROCKY AND HIS FRIENDS" {"Aesop & Son"} (1960) 40) 1961 41) "THE MUNSTERS" (1965) 42) 1960 [FrostyO's]

[@christopherdunne7848]

Too bad in the case of “39” that they couldn’t get Charles Ruggles for Aesop (of course Don Adams wasn’t available as Tennessee Tuxedo either in the Big G are). I assume this was a variation of the Cap’n Horatio Crunch voice.

[@fromthesidelines]

Actually, it was Daws Butler doing his best "Charlie Ruggles" impression. His "Cap'n Crunch" voice was an impression of Charles Butterworth!

[@Musicradio77Network]

And don’t forget “Tennessee Tuxedo and His Tales” and the “Underdog Show”.

[@nyccatholic2765]

Wow! Amazing knowledge & info here! Many Thanks, Sir!! Is this your fab Channel?! (We just found it & subscribed) with great joy & so many happy Boomer Memories!!!

[@fromthesidelines]

I like it! You're welcome! 😃

[@armorybrunotjr.3204]

Jackson Beck is the voice of King Leonardo. And most of the Cheerios spots featured the Cheerios Kid and his girlfriend Sue. RIP, Alan Young and Paul Frees and Bill Scott and June Foray and Wally Cox. (The Captain O spot from 1962 was really a lame idea; I could see why General Mills stayed with the Cheerios Kid and Sue as heroic characters.)

[@fromthesidelines]

I think "Captain O" was supposed to appeal to "older kids" and adults.

[@armorybrunotjr.3204]

@@fromthesidelines Possibly. Presumably, General Mills tried this unsuccessful Superman parody of Captain O in 1962 was due to the fact that the Cheerios Kid was bailing his girlfriend Sue out of trouble each time he ate Cheerios, and that might have been a bore to some.

[@Bigtoonscomedycartoons479]

Oof! 6:35

[@kangaroofuno]

What kind of cream did people eat cheerios with?

[@fromthesidelines]

Light cream, obviously.

[@kangaroofuno]

@@fromthesidelines As an American, I don't think we have "light cream" in the supermarket

[@Bigtoonscomedycartoons479]

2 times 1:27

[@eladiosoto7159]

buennnnooooooooo

[@keatonwestbrook2385]

10:55, 11:07, 11:19 WILL YOU ALL JUST PLEASE SHUT UP?!?!?!?!?!??? I AM SICK TIRED OF YOU BOOING! IT’S ALWAYS THE SAME THING “BOO” THIS AND “BOO” THAT IT’S DRIVING ME NUTS!!!! WHY DO YOU ALWAYS SAY THAT?!?!?!??!?!?!? I WANT IS SOME PEACE AND QUIET FROM YOU BUT NO YOU HAVE TO SAY THAT OUT LOUD AND IT DISTURBING MY QUIET TIME! SO BE QUIET BOOING OR I’M GONNA BANNED THE BOO WORD!!!!! GEEEEEEEEEZZZZ WHAT A GROUCH! All I wanted is some quiet time! Is that too much to ask?!?!?!?!?!?

[@user-no8ij4qu5z]

1973年Cheerios CM commercial｢GOST｣