WOMD 48 l Luxury Watch Boxes and Cases: It's All About Presentation

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Why hello, hello dear watch brothers and sisters and welcome to Episode 48 of What's On My Desk (WOMD). For this episode I'll be showing you how watch brands package their timepieces and the array of boxes they come dressed up in. Wouldn't you agree that a luxury watch is deserving of opulent packaging?
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As often as we may be advised to not "judge a book by it's cover," let us not forget that how things LOOK communicates a lot. This video will highlight how some of the major manufacturers, such as Audemars Piguet, Girard Perregaux, Patek Philippe and Roger Dubuis, go above and beyond when it comes to their branding and packaging. Aside from beauty for beauty sake, these companies have much to gain when they acknowledge that the devil is in the details but so do you.
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