Women take over NYC’s Diamond District

In the cutthroat world of selling and buying diamonds and watches in NYC’s Diamond District, Kerri Lavine and Julia Azeroual show us what it’s like making an impact in the male-dominated field.
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[@Kennypeagler]

The fact that de Beers convinced people that these stones were rare and worth a lot is one of the biggest cons of all time.

[@HandlewasNo]

Tell me your uninformed without telling me your uninformed

[@Kennypeagler]

@@HandlewasNoThey literally plead guilty in 2004 to criminal price fixing of diamonds. They still control about 40% of the industry but my point stands. There’s no shortage of supply. Basic economics: decreased supply, increased demand = higher prices. If that metric held true for diamonds, the price would drop a lot. Rubies, saddlers, emeralds, etc - those are rare and worth money. I literally work all over the world - 40+ countries a year. I’m a lot of things but uninformed isn’t one of them.

[@ceciLOVEtaco]

In the high end market it's not real. High end diamonds ~ big,clean,beautiful colored rare diamonds such as red,pink,blue,purple,orange,vivid yellow, green ... are very rare. Low end diamonds, below K color with lots of inclusions of course you get a lot ,that's why they're cheap.

[@jeromelombardo6053]

truth

[@stavroslask1292]

Yup, meanwhile Kohl’s JCpenny macys and millions of others sell diamonds. Yup they’re Soooo rare! Sure thing JEWS! I live in a Russian Jew neighborhood in Queens where most of these people live. Almost none of them or their wives wear these lavish diamonds and maybe a simple Rolex but that’s all.

[@Racism-n3j]

It's not a male dominated field. Asian women, Indian women, black women and Hispanic been carving Lanes for years.

[@khadiyahthomas2235]

Yes ! My dad from Africa was selling raw uncut diamonds. My friends dad is also a jeweler , Ecuadorian !

[@ThomasGKrapin]

Jewish women.

[@julief634]

@@khadiyahthomas2235 My grandfather did too, diamond cutter! He was Puerto Rican. the Jews aren't the only ones in this business.

[@yougetaspear7799]

What black women....busy lying here. African resources in the hands of the common sons and daughters of Africa only and nobody else with no exception. Enough is enough

[@yougetaspear7799]

​@@khadiyahthomas2235yea trolls still trying to hide their imperialists greed through deception and lies and that doesn't fly anymore

[@Comm0ut]

Selling shiny rocks to vain people is absolutely brilliant marketing.

[@joeking433]

Yeah, and if DeBeers didn't totally control supply and demand diamonds would be going for a dollar a carat!

[@Chicago48]

Does she walk with a gun & ready to shoot? I hope so. These women need to have security with them.

[@winning3329]

Those rappers

[@OrenIshiii-rg7sr]

See woman can do it when they put their Real hearts to it ... And what do I see? all these Skunks complainning of how unfair unjust they are because idk *Men* said that Skunks cant be lozers? Business women very good , I am proud. So now you work like you have always wanted too. Your time to shine Skunks.

[@joeking433]

@@OrenIshiii-rg7sr Huh?

[@OracleofDelphiTarot]

You cannot go into negotiations without a firm stop. Her open was 10500, she should’ve had a hard stop at 10k as it took her time and effort to acquire the piece and needs to make a profit. She isn’t a true negotiator she’s too soft. He would have paid the 10k if he wanted it. She got got on that deal. He basically robbed her.

[@jaad9848]

Also 10500 is just one rung above her hard stop. 10750 would have been better or 10900

[@angelforceforyou]

She bought that watch for less than 9k, that’s the clincher

[@Pou1gie1]

@6:00 This French blonde girl is a pop tart. She keeps getting taken, and this guy knows how to argue her down below her asking price. Also, I wouldn't trust that coin flip tactic he's using. His smile says it all. They definitely don't respect her!

[@julief634]

Yea i noticed that too lol she got low balled.

[@JohnnyW36]

She wants a date with or probalay already had a date with him @@julief634

[@jaad9848]

She is a great person to buy a watch from because she rolls over easily

[@julief634]

@@jaad9848 Nah I would make those boys sweat. Never should one roll over easily.

[@angelforceforyou]

She bought that watch for less than 9k so she is not dumb after all

[@joetraveler5609]

lol the second woman featured here says" When she sold watch it feels like a drug? the feeling of accomplishment, did I heard it right?😂

[@floridaboybrandon954]

Yes it’s a rush. Winning in anything , sex , shopping 🛍️, dogs 🐕 , babies 👶🏻 all releases dopamine in the brain 🧠 which is a drug !

[@JohnnyW36]

she looked she was having an O*******.

[@daapgaming]

Julz is the reason I started collecting watches, absolutely love her and her energy

[@mrnobodymobile]

Diamonds are the biggest waste of money

[@user-rw718]

Diamonds are a scam they always been a scam and always will be a scam 😂😂😂😂😂 lab grown diamonds are way better and 80% cheaper

[@OracleofDelphiTarot]

@@user-rw718Try to re sell a lab diamond and you’ll realize quickly who got scammed

[@fuzzyschwartz]

quit being anti-semitic.

[@maniac50ae14]

They actually make pretty decent drill bits

[@JohnnyW36]

Diamonds (real) are the strongest and oldest stone on earth. To me they are everlasting just like the sun.

[@aminatoucunningham1237]

This should be a reality show, definitely with those 2 ladies.

[@julief634]

The one with the hat not so smart, she got low balled.

[@jaad9848]

The reason you get that impression is because this has totally been filmed as part of a reality TV pilot

[@watchbyjuls]

Thank you ❤

[@joeking433]

Nothing depreciates like jewelry!

[@ZaahirGames]

Cars depreciate way worse than jewelry

[@joeking433]

@@ZaahirGames Well, cars are a consumable and will wear out over time but still don't depreciate as much as jewelry. Jewelry will be worth 20% to 50% when resold while just sitting in a jewelry box the whole time.

[@ZaahirGames]

@@joeking433 I’m not saying jewelry is a great investment by any means - obviously not going to go up like a stock or real estate. I was just pointing out jewelry isn’t the only consumer item completely overpriced at retail

[@joeking433]

@@ZaahirGames I'm not saying anything is overpriced. If items were overpriced then no one would buy them. A lot of rich people are willing to spend a lot on jewelry so it must not be "overpriced". It's just overpriced according to poor people.

[@floridaboybrandon954]

@@joeking433that’s not always the case !

[@spacecoastaesthetics6990]

There were never women in the Diamond District business. Glad to see that changing.

[@paulbounleuth8901]

🗽

[@bryans4891]

Kerri is the only one with brains, the other one is a parakeet

[@CraftIlluminated]

I bought a 12k 5ct eternity band ring on sale for 5,800 and a matching 5ct tennis bracelet for 2,900 both vs1 clarity on sale now I have to get some diamond stud earrings I'm thinking 3ct for 5k-7k. And I'm a guy by the way I love diamond jewelry I already have 2 Rolex watches and a Hublot 45m Richard orlinski areofusion diamond watch.

[@SunWM99]

I love diamonds! I'd love to own a 3 ct solitare, but I absolutely love the diamond hubby proposed with 23 years ago.

[@Bobkanada]

Greetings from Canada! Great story. Well done. Business 2.0!

[@worlddocumentary145]

The idea of light, pixils, and tech, you can see the value in gemstones and adornments from a computerized stage, organizing website, or web deals. I know its similarly as enjoyable to look on the web, with less pressure, than face to face. Individuals in this report have my regard for the glass cases I find in this video. Harmony, and pearls rule.

[@Chris-c5t3u]

Diamonds are a waste of money sorry

[@jaybrown7811]

How

[@oscarp4328]

I love these exposes.

[@djwhulski]

How you not going to include Reem in this?

[@floridaboybrandon954]

I thought the exact same thing ! But then again she works for someone she doesn’t have her own store so 🤷🏻‍♂️

[@oscarp4328]

GodMutha is an icon.

[@tbprofile1295]

No Reem?? 🤔

[@3louminati]

She better be careful selling something in New York for $10k and then giving the person who purchased the item an appraisal that shows $25k! Leticia James is watching every Chubb appraisal after each of her sales!

[@joshuabenten4479]

An appraisal is for insurance

[@3louminati]

@@joshuabenten4479 exactly my point. I once purchased for $7,500 a 2.2ct modified square radiant stone, the Chubb Appraiser appraised the stone for $62,500 within 4 days of me purchasing that stone. Obviously there is a slight discrepancy in value.

[@kwanzabazelais9957]

Wish this was a show !!!

[@TsetsiStoyanova]

Loved it

[@Off-with-a-bang]

A dynasty built on carbon that really shouldn't be valued at such a high cost.

[@antoniocarlosoliveira9146]

think its because how rare it is , sure its just carbon with a different molecular distribution , but not only is it rare , but its pretty , it catches our attention .

[@jamalwilburn228]

​@antoniocarlosoliveira9146 It's not rare for most diamonds. It's artificially inflated and been losing value. As soon as you buy a diamond, it loses almost all It's value if you try to resell it

[@mepulley7913]

@@antoniocarlosoliveira9146 You must NOTHING LAST FOREVER a documentary about the diamond industry. These rocks are NOT rare. What was rare was the brilliance the marketing team at De Beers had.

[@janettezcan4694]

Yeah and so do cars.@@jamalwilburn228

[@Off-with-a-bang]

@antoniocarlosoliveira9146 Diamonds aren't actually all that rare. It's the jewelry industry that made them into something so valuable. Sure diamonds have a number of practical uses in both science and mining. But the majority of people. Merely buy them as a status symbol.

[@tedy2777]

for a second, I thought some women took over some diamond store by squatting xP

[@silviavanhuijsen482]

Amazing business women!!

[@supermodelatlanta1354]

This warms my ❤️

[@mepulley7913]

Could it be that this feature is being presented due to the Diamond industry's fear of "Man Made diamonds"? Oh let's not forget the monopoly that was held and all those atrocious human rights abuses that were made. Please watch the documentary NOTHING LAST FOREVER about this industry.

[@joeking433]

DeBeers has a monopoly on diamonds and restricts supply from the mines. If they didn't diamonds would be less than a dollar a carat!

[@fuzzyschwartz]

quit being anti-semitic.

[@joeking433]

@@fuzzyschwartz Who are the "semites"?

[@mepulley7913]

@@fuzzyschwartz - Oh I get it, you're a jeweler and upset about the facts.

[@benjaminblakemore9704]

MAZALLLLLL😂😂😂😂😂❤❤❤❤

[@greggreg2263]

These diamonds 💎 and gems ♦️ are worth nothing to me absolutely silly that people strive for them😂

[@fabbojew1st]

Wanna know if your diamond is natural mine????? Put a uv light on if it shine blues it’s a natural stone if it’s clear as glass it’s lab made. ‼️

[@tomsimpson5317]

Chick looks silly with her hats

[@cw5451]

Rude

[@HamadaKindnesss]

That's her hair.

[@garynewman6281]

That scarf tho

[@verdeklaro9051]

Juls and kerry

[@jimmy11707]

I'm sold

[@LemuelSeverino-p1y]

If ever in CT I'll check you out at Macy's westfarms Mall clothing jewelry shoe purse Mac ultra beauty accessories ❤

[@freespeech.7254]

BLOOD DIAMONDS

[@ClarityDetermination]

Lovely!

[@freespeech.7254]

Kerri Lavine, bajale a los 🍞🥞🌯🍕

[@plantskywalka]

YOU FORGOT MISS REEM

[@andresmattos7541]

Toyota transmission problems have been cropping up in 2017 to 2020 models of certain vehicles. There have been a number of complaints about the power train made to the National Highway Traffic Safety Administration (NHTSA), but no safety recalls to date. The Toyota transmission complaints over the past several years have been so numerous that attorneys are now assembling complainants to join a class action lawsuit against Toyota. The most common Toyota transmission problems logged with the NHTSA involve a lack of power or acceleration in the vehicles, or the automatic transmission remaining “stuck” in a particular gear. Complaints also include: Rough, delayed or sudden shifting Failure to accelerate from a stop Transmission shudder Sudden loss of power Premature transmission failure

[@Bright-menace]

Diamonds is a fad that took decades/centuries to overcome as humans progressed overtime they realized that shiny carbon rocks are useless and overvalued with lab diamonds in the market has shined a light on something once never could be duplicated to now something easily accessible

[@BridgeFoundationLC]

💎💎💎

[@fuentes38]

So the man we’ve been doing this for 150 years and we don’t have a inch of Credit but a few women I start on a jewelry and they changing the Diamond industry

[@dlee4496]

Diamonds are absolutley worthless and useless.

[@mohamedvalli8341]

Seems like she don't know Yossi Dina, Peter Marco etc. She thinks she's big but she's a pawn in this game.

[@deborahbaker4770]

WELL DID SHE JINX HER SELF BY PUTTING THIS OUT THERE FOR EVERYONE TO SEE ⁉️ SHE HAS A WHOLE LOT OF DIAMONDS AND OTHER JEWELRY FOR THIEV’S TO COME IN AND DO A VERY EXPENSIVE…..SMASH AND GRAB ‼️ HOPEFULLY IT NEVER HAPPEN’S BUT SOME CRIMINAL’S ARE EXTREMELY BOLD

[@joeking433]

IDK, Diamond shops are the few stores that when they get attacked in a smash and grab robbery I don't feel sorry for them.

[@jessicaatkins3173]

I worked in diamond district for a few years on 47th Street. They wouldn't get too far because there are a lot of security guards with guns police stay parked on the block.

[@zz-.-]

lol this is hilarious wonder what they paid for this PR?

[@expat3572]

These lonely women are desperate for attention

[@GulfportHooligan]

ABC really doesn’t do their homework they put that scammer Jules on here 😂😂😂😂 big L ABC

[@Alwaystaykind]

😂😂 wait till baclk smash and grab

[@antoniocarlosoliveira9146]

These store owners obviously have money , you think they dont have shatter proof glass ?

[@paulbounleuth8901]

🎨🎭📊🎠🧞🧟💐

[@pavlestanimirovic]

STEALING MANHATTAN read book movie soon 🎥

[@peaceistheanswer275]

It’s a glamorous business. I believe Jewls when she says it’s a drug. You’re in the jewelry Mecca of the world. You’re dealing with high end items and clients everyday. Though their margins are small, $500 on a $10k deal, you need only sell 3 or 4 of those a day to be raking in serious money

[@floridaboybrandon954]

Living in NY, and paying rent for a store on 47th diamond district if you only sold and made $1,500-2K profit daily you’d go bankrupt with in the first 6 months 😂

[@hoppinghobbit9797]

@@floridaboybrandon954 f the landlord

[@idontknow1134]

Worthless

[@bleachdiet559]

What the lncel is this 😂

[@milliemeredith7165]

YEAH, YA'LL ARE HUSTLED

[@moistdaddy451]

#hetoo

[@sexyaniknowit9581]

Freee Palestine 🇵🇸

[@robertcoutterbridgesr1746]

One thing this video is NOT talking about is WHERE these diamonds come from!! #AFRICA Where are those diamond dealers!!?? 🤦🏾‍♂️💯

[@floridaboybrandon954]

There’s plenty of documentaries on them as well !

[@OracleofDelphiTarot]

Not all diamonds come from Africa stones come from all over the world

[@SamanthaBaker8]

Most come from Africa! A Lot Of The Diamonds Comes From Africa

[@yougetaspear7799]

​@@OracleofDelphiTarotthat's not the issue but the looting of Africa to benefit the usual suspects as they cry about the endless influx of poor migrants into their ivory towers

[@maniac50ae14]

Africa and Africans need to figure it the fk out and stop fighting each other

[@nonstoprollie2810]

This isn't news NO ONE LITERALLY CARES screw the diamond business it's a joke who cares about rocks

[@joeking433]

If they didn't restrict supply of diamonds they'd be less than a dollar a carat!

[@floridaboybrandon954]

@@joeking433that’s a bit of an exaggeration 😂 Maybe a $100-500 a ct but not $1 😂 or the current $3-20K per carat 💎

[@joeking433]

@@floridaboybrandon954 That information is from a legitimate source who knows DeBeers well and he actually said it would be 25 cents a carat if they didn't restrict supply.

[@fuzzyschwartz]

quit being anti-semitic.

[@cyclone67th]

Exactly bruh.... nobody cares. And women are delusional. Want to be men so fkn bad. Focus on being feminine.

[@yougetaspear7799]

African resources in the hands of the common sons and daughters of Africa only and nobody else with no exception. Enough is enough

[@GLITTERandSKULLZ]

Who cares

[@tilak231]

So the guy seeing the video later and would be like, 9k? And I was thinking 9.5k

[@x-men69-96]

They don pay taxes.

[@floridaboybrandon954]

You’re an idiottt 😂

[@floridaboybrandon954]

If you resell watches , jewelry , cars, clothes , sneakers , electronics you don’t pay taxes , the customer does ! You file for a resellers tax certificate which is tax exempt ! I walk into Microsoft, Apple, Kohls, Best Buy, BJs , etc and I don’t pay taxes, Black Friday everyone hates me because I walk in point at 2 employees and say I need your help and walk around & I buy entire displays Apple tablets, iPhones, ring doorbell systems, Amazon fire sticks , smart watches , fitbits , Xbox & PlayStations , I get brought to the front of the line and I’ll spend $100-200K in each store and I don’t pay a dollar in taxes! BECAUSE IM A CERTIFIED RESELLER WITH THE IRS ! Just like AMAZON dropshipping , used car lots, sneaker resellers . We don’t pay sales taxes, because we sell to the customer . The customer is who pays for sales tax. But we all pay income tax ! Please educate yourself in business and in life 😂

[@x-men69-96]

@@floridaboybrandon954 you're not very smart. When they make a profit, they are under report it or not report it at all. I am not talking about the sale tax. Educate yourself.

[@floridaboybrandon954]

@@x-men69-96 I do this for a living . Maybe I misinterpreted it but you have no clue how many people always write “Oh they’re selling each other watches and they didn’t pay tax , when it’s dealer to dealer , which means there’s no tax involved 🤦🏻‍♂️” All you wrote was “they don pay taxes” You didn’t write = they lie about their profits to avoid taxes , or are selling to a retail client and didn’t charge/ collect taxes. So when we see 2 wholesalers selling each other a watch for a cut and dry amount and you see “they don’t pay taxes” that looks as if you’re not familiar with wholesale / reseller purchases ! Also I went to college at 14 and have a 162 IQ , so if I educated myself anymore my head would explode 🤯 😂

[@fuzzyschwartz]

@@x-men69-96 quit being anti-semitic.

[@user-rw718]

Diamonds are a scam they always been a scam and always will be a scam 😂😂😂😂😂 lab grown diamonds are way better and 80% cheaper

[@OracleofDelphiTarot]

Go try to re sell a lab grown diamond and get back to us on who got scammed. They’re worthless. I was always able to resell my jewelry that is real

[@GQ1921]

​@@OracleofDelphiTarot stop lying to yourself the secret is out diamonds are for suckers. There's trillions of tons of diamonds in the earth they will literally be worthless in time. You'll see

[@user-rw718]

@@GQ1921 exactly there's more diamonds on earth than water. They were never rare stones. 🤣🤣🤣🤣

[@johnl3821]

Do they have any Uncut Gems there? 😅

[@merlindragon3172]

A MOVIE IN THE WORKS!

[@EnjoyingLife2024]

Wow! TikTok really helped these women with their businesses. Can this happen for all types of small businesses? 🤔

[@panama-canada]

I wouldn’t trust her. She should spend some money on her looks

[@Oletechiegirl]

I don’t always believe in cancel culture, but The administrator in the blue dress should be fired. Her attitude was completely unprofessional. I don’t know what happened with the original teacher that the parent confronted, so I won’t speak on that, but to say to any parent "you don’t want none a dis" is not my idea of professionalism and she CLEARLY knows NOTHING about conflict management, I shudder for those students, who I know many will say they are no angels, and I’d be sometimes inclined to agree on occasion, but the adult is the one that is trained to the gills and the kids are not and to have such a nasty attitude towards this woman to not even give her name, she and the school should be ashamed of that representation.

[@thinkhine8866]

Thanks

[@RuchyLebowitz]

Love this!! Im a lot on 47 st too! Its my best day in manhattan...more than any other place.then i go eat..lol

[@rajajana9842]

I wouldn't do business with the second one.......a bit eerie.....and dubious

[@inah5464]

Girl look ridiculous with that hat! Lock of taste and elegancy.

[@mikeymike7738]

Abc loves tictok

[@UnShredded]

Wahmen treading on the corpses of nameless miners, so wholesome.

[@PR0V0L0NE]

What a nice man, thank you Godfather of Diamonds

[@Paidonjok]

I wonder how much taxes they file (if any)

[@guillermolopez9848]

They are the real deal.

[@shad0wCh8ser]

Lady walking up and down the street with a 10K watch 😳 I'd have a heart attack and think someone might snatch it out of my hands.

[@ChandraNYC]

The customer is going to end up walking down the street wearing that watch on their wrist. People carry millions of dollars worth of gems & jewelry up and down this block everyday.

[@williamrobinson4265]

so basically you're telling me all these middle men, or women, are unnecessary for the supply chain to function and there is a lot of bloat in this sector (no pun intended) I could remove most of them out of the picture and put them to more useful work and take better margins back to my company so it can outcompete - I sense a lot of complacency and price fixing to support this level of inefficient work

[@capmarketer5038]

"The only thing that matters is your reputation" just after a shot of her leading an order request with the $ amount of spend instead of leading with quality...WTF

[@Kia-v2p]

See when it’s on layaway for months and years I get goosebumps thinking did switch out jewelry

[@jnubianbeauty9389]

Where are the diamonds from??? You’re the who???

[@jaybrown7811]

Robbers rubbing their hands like "Baby"

[@shuffleaccount1985]

YOU GO GIRLS !! LOVE IT !

[@arlandoamb6754]

I’m quite sure she will get some type of reality TV show lol

[@marc6016]

Negotiating with coworkers 😂

[@GeorgeDozier-m6h]

I enjoy women smoking cigars 👍🏿

[@gilbertnicholas1582]

Love the Louis scarves

[@mrg8077]

WHERE’S REEM THE DREAM?

[@scratchcardsandcollectible7455]

🎉🎉🎉🎉

[@moshewieder2061]

Wow😊

[@eewilson9835]

The nature of light, pixils, and tech, you can appreciate gemstones and jewelry from a digital platform, networking site, or internet sales. I know its just as fun to look online, with less stress, than in person. The people in this report have my respect for the glass cases I see in this video. Peace, and gems rule.

[@shawnvalencia8124]

I want to know this person. (The Godmother) She reminds me of the person who taught me about work ethic. This is a true leader, how do I find her??

[@floridaboybrandon954]

Umm her instagram and TikTok and KZbin and her store 😂

[@lawrencestone2596]

How are they going to change it by driving the prices up

[@gizzodadon4038]

Reem got the cold shoulder from ABC