WOOYOUNGMI 22SS CO-ED COLLECTION

Stylist Andrej Skok @ Art Board
Film Director FORMATSANDMECHANISMS
Production Service Valentine Ventura @ KCD
Casting Piergiorgio @DM casting
Photography Lonneke Van Der Palen
Music FORMATSANDMECHANISMS
Hair Olivier Schwalder @Bryantartists
Make up Karin Westerlund @Artlist Paris
“La Belle Époque is now.” Wooyoungmi's defiant impression is a global overture - a call for light in the evolving aftermath of dark times.
The narrative for Spring Summer 22 begins with The Man in the Red Coat, Julian Barnes’s recent historical book set during the Belle Époque period in Paris. We discover a contemporary, dandy-esque protagonist, richly attired as he awaits the train to London for a shopping trip. By the end, he has arrived at a mountain summit, dressed in loose layers of well-worn hiking gear. This evocative storyline plays out as a film set against the backdrop of an Art Nouveau train station in surreal XR (Cross Reality). As the quotidian cityscape gradually distorts, our visual perception alters too; and this action builds up to a finale whereby garments assume a radioactive glow.